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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
DELIVERABLE 5.7
ICLEI ES
29/02/2024
FIRST UPDATED VERSION
OF THE
COMMUNICATION AND
DISSEMINATION PLAN
Re . A es(2024)1567218 - 29/02/2024
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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
PROJECT ACRONYM:
FoodCLIC
PROJECT NUMBER:
101060717
WORK PACKAGE NUMBER
AND TITLE:
WP5 – Communica ion,
dissemina ion and exploi a ion
LEAD BENEFICIARY:
ICLEI ES
WORK PACKAGE LEADER:
ICLEI ES
RELEVANT TASK:
Task 5.2 – Communica ion and
dissemina ion (M1-54)
DISSEMINATION LEVEL:
PU - Public
DUE DATE (MONTH):
18
VERSION:
2.0
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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
TABLE OF CONTENTS
1. Backg ound ........................................................................................................................................ 4
2. Basics ................................................................................................................................................. 5
2.1 B anding ..................................................................................................................................... 6
2.2 B anding applied: examples ...................................................................................................... 7
2.3 Moni o ing .................................................................................................................................. 8
2.4 Gende ...................................................................................................................................... 13
2.5 Ableism ..................................................................................................................................... 13
2.6 Te minology.............................................................................................................................. 14
2.7 Local languages and ansla ion............................................................................................. 21
2.8 Key messages .......................................................................................................................... 22
3. Ta ge Audiences ............................................................................................................................. 29
4. Tools and Channels ......................................................................................................................... 30
4.1 Channels ................................................................................................................................... 31
4.1.1 Websi e ............................................................................................................................. 31
4.1.2 Social Media ..................................................................................................................... 32
4.1.3 Media ................................................................................................................................ 35
4.1.4 Newsle e s ....................................................................................................................... 35
4.1.5 E en s ................................................................................................................................ 36
4.1.6 Clus e ing & Mul iplie s .................................................................................................... 38
4.1.7 Scien i ic dissemina ion .................................................................................................. 39
4.2 Tools ......................................................................................................................................... 39
5. Key P oduc s .................................................................................................................................... 40
.
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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
Fi s upda ed e sion o he communica ion and dissemina ion plan
A e ision o he i s e sion o he FoodCLIC Communica ion and Dissemina ion Plan (D5.2,
submi ed in 2023) led o he c ea ion o his documen , which cons i u es he ‘Fi s upda ed
e sion o he communica ion and dissemina ion plan’ (D5.7). A ‘His o y o Changes’ ha
con ibu ed o he c ea ion o he upda ed e sion can be ound in Annex 1.
A second upda ed e sion (D5.10) will be p o ided in p ojec mon h 36.
1. BACKGROUND
FoodCLIC:
FoodCLIC will b idge connec ions be ween in o ma ion, planning and ood policy p ocesses o
con ibu e o he Eu opean G een Deal p io i ies, he Fa m- o-Fo k s a egy and he EU's Clima e
ambi ion o 2030 and 2050 as well as he Food 2030 Agenda. S akeholde s’ engagemen in ood
sys ems go e nance, will be inc eased h ough he c ea ion and enhancemen o Food Policy
Ne wo ks (FPNs) ha wo k wi h Li ing Labs (LLs), and long- e m in ol emen o Highe Educa ion
Ins i u es (HEIs) and Resea ch O ganiza ions (ROs).
The p ojec uses an inno a i e and in eg a ed amewo k ( he CLIC) o guide policy-, planning- and
p ac ice-based in e en ions in u ban ood en i onmen s (and associa ed u ban ood sys ems)
ha deli e sus ainabili y Co-bene i s, es ablish spa ial Linkages be ween u al and u ban a eas,
Include all ood s akeholde s, and build Connec i i ies wi h o he ele an s akeholde s and policy
ields ou side he ood domain.
In p ac ice, FoodCLIC will conduc mo e han 30 in e en ions in local ood en i onmen s and
in e ela ed ood sys ems, suppo and os e he de elopmen o in eg a ed ood policies and
ood-sensi i e planning amewo ks ac oss a leas 45 Eu opean ci ies and owns in o de o
es ablish s ong in e aces be ween science, policy and p ac ice. The p ojec will also de elop he
i s ne wo k o Highe Educa ion Ins i u es commi ed o he sus ainabili y o u ban ood sys ems.
The p ojec will es ablish a Food Policy Ne wo k pla o m and a Knowledge Hub.
FoodCLIC – Communica ion & Dissemina ion:
The communica ion and dissemina ion o he p ojec will suppo FoodCLIC o ealise hese
ambi ions by aising awa eness abou he opic, sha ing p ojec indings and engaging he a ge
audiences o u ilise he p ojec 's ou pu s.
In his sense, his documen , he FoodCLIC Communica ion and Dissemina ion Plan, ou lines he
p ojec ’s app oach o communica ion and dissemina ion ac ion. The aim o his plan is o guide
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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
p ojec pa ne s in hei e o s and o s ee ele an communica ion and dissemina ion ac ions o
all membe s o he p ojec conso ium. The e o e, his documen p o ides i s eade s wi h:
• in o ma ion on FoodCLIC’s main a ge audiences,
• key messages o ex e nal communica ions,
• guidelines on FoodCLIC’s isual iden i y and he acknowledgemen o he EU unding,
• indica o s o how communica ion and dissemina ion ac i i ies will be moni o ed.
FoodCLIC – B oadening, Exploi a ion & Ad ocacy:
The ‘B oadening plan on ex ension ci y- egions’ (D5.6) de eloped a M16 complemen s his plan.
The B oadening plan acili a es he sha ing, dialogue, ansla ion and con ex -based adop ion o
good p ac ices and lessons lea ned wi h eigh addi ional ci y- egions. Fu he mo e, i suppo s
ans e abili y and eplicabili y o FoodCLIC ou pu s in eigh addi ional ci y- egions. B oadening
ac i i ies, including pee - o-pee exchanges, will be highligh ed in communica ion and
dissemina ion e en s. The B oadening ci y- egions will join he FoodCLIC ne wo k in o de o gain
suppo o de eloping a ision and s a egy o ood sys em wo k in hei ci y- egion and isibili y
o local measu es and s a egies. In u n, he conso ium will expand i s impac h ough he
B oadening ci y- egions.
The ‘Exploi a ion Plan’ (M9, D5.4) was de eloped o make FoodCLIC’s esul s usable o a wide
ange o s akeholde s. The FoodCLIC p ocess, ou lined in he B oadening plan (D5.6), will also be
conside ed as an exploi able esul o he p ojec .
Communica ion and dissemina ion ac i i ies a e aligned wi h he p ojec ’s ‘Ad ocacy plan o
in e ac ion wi h highe le el au ho i ies” (D4.1), coo dina ed by ICLEI ES as Task 4.2 leade .
FoodCLIC’s ad ocacy pi ches and alking poin s con ibu e o he o e all KPIs de ined in his plan.
Simila ly, he ad ocacy messages a e in eg a ed in o he communica ion and dissemina ion
measu es and channels.
2. BASICS
In gene al, communica ion ac i i ies will con ey key messages abou FoodCLIC’s esul s and
p o ide in o ma ion on i s s uc u e, objec i es, mission and he pa ne s in ol ed. Dissemina ion
ac i i ies will sha e mo e in-dep h lessons om he mapping o FPNs (WP2), he eal-li e
in e en ions (WP3), he aining and moni o ing ac i i ies (WP1) and he analysis o he eplica ion
po en ial o in eg a ed ood policies (WP4) o acili a e he sp ead o FoodCLIC’s bes p ac ices
and solu ions (WP4-5).
1
Con en managemen and dis ibu ion will ake place h oughou he
1
See also Eu opean Commission, “Communica ion, dissemina ion and exploi a ion – Wha is he di e ence and why hey all ma e ?”
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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
du a ion o he p ojec o main ain a high le el o a en ion. News i ems, a icles and social media
pos s will be egula ly p oduced and dis ibu ed h ough he p ojec and pa ne channels.
2.1 BRANDING
B anding, i.e. he isual iden i y o FoodCLIC was de eloped by p ojec mon h 4 (Decembe 2022),
wi h he designe commissioned by an ex e nal con ac o . Key elemen o he FoodCLIC isual
iden i y is he FoodCLIC logo (see igu e 1). The logo goes along wi h a de ined colou scheme and
assigned on s, c ea ing a b and concep wi h ecogni ion e ec .
Apa om ha , he b anding en ails logo a ia ions, empla es o (Mic oso ) O ice applica ions,
empla es o lea le s, pos e s and o he dissemina ion ma e ials, social media isual empla es,
simple isuals and anima ed icons o use and websi e elemen s. P ojec pa ne s a e asked o
adhe e o hese b and elemen s in ex e nal communica ions, i.e. when c ea ing public documen s,
g aphic ma e ial e c.
Addi ionally, A icle 17.2 o he G an Ag eemen obliges all membe s o he p ojec eam o
acknowledge he EU suppo ecei ed ac oss all communica ion and dissemina ion ac i i ies o
he bene icia ies ela ed o he ac ion.
Figu e 1: FoodCLIC logo
De ailed and easy o use guidelines o p ojec pa ne s on how o apply and adhe e o he
FoodCLIC isual iden i y and on how o acknowledge he EU unding co ec ly and isibly by
displaying he Eu opean lag (emblem) and unding s a emen we e p o ided in a sepa a e guiding
documen , he “FoodCLIC Design S yle Guide”, o p ojec pa ne s and ele an ex e nal
s akeholde s in he mon h o Decembe 2022 (p ojec mon h 4). P ojec pa ne s wi h access o
he p ojec in e nal Sha ePoin a ea, can access he S yle Guide he e.
Complemen a ily, he Eu opean Resea ch Execu i e Agency p o ides u he ins uc ions ha can
be accessed he e.
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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
2.2 BRANDING APPLIED: EXAMPLES
The ma e ials lis ed below ha e been c ea ed and se e as examples o p ojec pa ne s. All
ma e ials we e made a ailable o he p ojec pa ne s on he p ojec 's in e nal Sha ePoin pla o m.
P ojec pa ne s wi h access o he p ojec in e nal Sha ePoin a ea, can access he iles by
clicking on he p o ided link.
Figu e 2: B anding applied, examples
Roll-up banne : iew he e
Mic oso O ice Templa es: iew he e
Pos e s: iew he e
P ojec P esen a ion: iew he e
In og aphics / Visualiza ions: iew he e
Handou s, lea le s and lye s: iew he e
P ojec business ca ds: iew he e
CLIC icons: iew he e
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2.3 MONITORING
KPIs (Key Pe o mance Indica o s) we e de ined o acili a e pe o mance acking and moni o ing
o accomplishmen s in he a ea o communica ion and dissemina ion.
All KPIs a e lis ed in he able below and epea ed in he ele an sec ion o his documen .
Addi ionally, he able below p epa es o he epo ing o he Eu opean Commission, by p o iding
u he in o ma ion on each KPI.
To be e o e see each p ojec pa ne ’s con ibu ion o each o hese KPIs and o keep ack o all
pa ne s’ dissemina ion and communica ion ac i i ies and e o s, an online acking ool is
p o ided by ICLEI Eu ope (ICLEI ES). All p ojec pa ne s a e eques ed o con ibu e o FoodCLIC’s
o e all communica ion and dissemina ion e o s and o epo on hei ac i i ies h ough he
p o ided ool. Column “T acking” o he able below p o ides help ul indica ions o he p ojec
pa ne s o how he p o ided acking ool should be used o documen a ion pu poses. ICLEI ES
will ely on p ojec pa ne s’ inpu s and ake ca e o compiling and keeping ack o all
communica ion and dissemina ion e o s o acili a e he epo ing o he Eu opean Commission.
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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
KPI
Repo ing o communica ion (C) and dissemina ion (D) ac i i ies
o he Eu opean Commission:
TRACKING
C
D
ACTIVITY
DESCRIPTION
EXPECTED OUTCOME
Visual iden i y
Miles one 8,
due in mon h 4,
ICLEI ES
x
Visual iden i y
c ea ed and
con inuously applied
The p ojec ’s isual
iden i y is de ined (by
p ojec mon h 4) and
applied by all p ojec
pa ne s h oughou
he en i e p ojec
du a ion.
FoodCLIC’s isual
iden i y is de ined (by
p ojec mon h 4) and
applied by all p ojec
pa ne s h oughou
he en i e p ojec
du a ion.
ICLEI ES will moni o he
implemen a ion and
applica ion o
FoodCLIC’s isual
iden i y and suppo
p ojec pa ne s on an
indi idual basis.
Online p ojec
websi e / pla o m
(48+ blogs, 100+
p ojec ou pu s,
audience
1,000,000+)
D5.3,
due in mon h 7,
ICLEI ES
x
Se -up o he
FoodCLIC p ojec
websi e
D5.3,
due in mon h 7,
ICLEI ES
ICLEI ES will se up he
p ojec websi e and
make i accessible
online.
The (ini ial e sion o
he) p ojec websi e is
online by p ojec
mon h se en.
Ve i ica ion h ough
D5.3.
x
Main enance o he
FoodCLIC p ojec
websi e, including
egula publica ions,
e.g. o web a icles,
p ojec esul s and
news i ems.
ICLEI ES akes ca e o
he websi e
main enance wi h he
aim o inc easing he
p ojec ’s isibili y and
p o iding isi o s wi h
up- o-da e p ojec
in o ma ion. A leas
48+ blogs and 100+
p ojec ou pu s will be
published on he
p ojec websi e.
Th ough he egula
publica ion o con en
(48+ blogs and 100+
p ojec ou pu s) on he
p ojec websi e, an
audience o
> 1,000,000
s akeholde s will be
eached.
The websi e will be le
online as a eposi o y
a e p ojec end
(unmain ained).
ICLEI ES will manage
and main ain he p ojec
websi e, and moni o he
achie emen o his KPI.
FoodCLIC Social
Media accoun s
(200+ pos s on
Facebook, Twi e ,
LinkedIn e c.;
audience 80,000+)
x
Se -up o he cen al
FoodCLIC Social
Media accoun s
ICLEI ES will se up he
cen al FoodCLIC
Social Media
accoun (s).
The FoodCLIC Social
Media accoun s o
cen al
communica ion a e
de ined and launched.
The cen al FoodCLIC
Social Media accoun s
will be se up and
managed by ICLEI ES.
ICLEI ES moni o s he
achie emen o hese
KPIs.
P ojec pa ne s a e
eques ed o epo on
hei FoodCLIC- ela ed
communica ion
ac i i ies on Social
Media by selec ing
“Type o ac i i y: Social
Media” and submi ing
addi ional in o ma ion in
he p o ided ields o he
acking ool.
x
Regula publica ions
on he cen al
FoodCLIC Social
Media accoun s
ICLEI ES main ains he
p ojec ’s social media
channel(s) wi h he
aim o inc easing he
p ojec ’s isibili y and
p o iding i s ne wo k
wi h up- o-da e p ojec
in o ma ion and
insigh s.
Th ough egula
publica ions o
con en on FoodCLIC’s
cen al Social Media
channels (a leas 200
pos s on Facebook,
Twi e , LinkedIn,
Mas odon, YouTube o
simila ), an audience
o
> 80,000 s akeholde s
will be eached
(measu ed in
imp essions).
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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
A key assump ion o FoodCLIC is ha , (i p ope ly suppo ed by ho oughly
in eg a ed ood policies and ood-sensi i e planning amewo ks,) posi i e changes
in he u ban ood en i onmen can ha e equally posi i e epe cussions o he wide
ci y- egion ood sys em and ice e sa.10
(u ban, local)
Food
en i onmen
The glossa y11 in he G an Ag eemen lis s he e m “ ood en i onmen ” and mo e
speci ied e ms, such as “ e ail ood en i onmen ”, “hospi ali y ood en i onmen ”,
“ins i u ional ood en i onmen ”, and “ag i- ood en i onmen ”.
Whe e e possible, please y o use mo e commonly known exp essions, such as
“ ood e ail (sec o )”, “hospi ali y sec o ” o simply “ es au an s” e c. o y o be mo e
p ecise by using he e m “u ban ood en i onmen ”.
In FoodCLIC, we a e o en e e ing o six speci ic neighbou hood ood en i onmen s:
ag i- ood (ga dens), hospi ali y ( akeaways), e ail (supe ma ke s), communi y ( ood-
consume coope a i e), ins i u ional (school can een), wild (be y bushes).
Food Policy,
Food
Policymaking
and
In eg a ed Food
Policy
‘Food policy (-making)’ desc ibes he a ea o public policy conce ning how ood is
p oduced, p ocessed, dis ibu ed, pu chased and p o ided.
Food policies a e in luencing he ood sys em(s) and he ag icul u e sys em(s),
ideally wi h a iew o hei in luence on sus ainabili y, he en i onmen , human heal h
and socio-economic aspec s.
By using policy ins umen s (e.g. laws and ( ax) egula ions, (u ban) land-use
planning, in es men s and subsidy schemes, communica ion s a egies, co enan s,
e c.), ood policies can a ec he supply o p ices o ood p oduc s, hei sa e y and
nu i ional composi ion, o he in o ma ion consume s ecei e abou ood, which in
u n in luences he consume s’ ood choice(s) and, ul ima ely, he nu i ional quali y
o hei die s, i.e. he human heal h.
The goal o a ood policy is o ha e a sa e, wholesome, nu i ious, cul u ally
app op ia e ood (supply) ha is economically accessible o e e yone, and a ailable
in adequa e amoun s o p omo e heal h, p e en die a y de iciency, and educe o he
die - ela ed diseases.
FoodCLIC aims a c ea ing a posi i e impac h ough he de elopmen o (in eg a ed
and e idence-based) ood policies, i.e. policies, which build on s a e-o - he-a
scien i ic knowledge and expe ien ial knowledge and which deal wi h ood
p oduc ion, p ocessing, dis ibu ion and p o ision, aking in o accoun a ood
sys em’s in luence on sus ainabili y, he en i onmen , human heal h as well as socio-
economic aspec s.”
In eg a ed ood policies acknowledge he in e dependencies be ween ood conce ns
and o he ele an policy domains, and “wo k along he ou pilla s o he p ojec ’s
CLIC amewo k o (i) ealize sus ainabili y Co-bene i s, (ii) es ablish Linkages
be ween u ban and u al a eas, (iii) Include all ele an ood sys em s akeholde s,
and (i ) build Connec ions be ween ood and o he policy domains.”12
“FoodCLIC’s de elopmen o in eg a ed u ban ood policies builds upon e idence
10
G an Ag eemen , Annex 1, Pa B, p. 15 (PDF-p. 126)
11
G an Ag eemen , Annex 1, Pa B, p. 4 (PDF-p. 115)
12
G an Ag eemen , Annex 1, Pa B, p. 4 (PDF-p. 115)
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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
gene a ed h ough eal-li e in e en ions.”13
Food- ela ed
policies
F om Deli e able 2.2:
“Policies ha engage wi h ood (i.e., policies ha men ion ood) bu no as he main
ocus. Ins ead, hei main ocus migh be clima e, heal h, e c.”
Food Policy
Ne wo k
A ‘Food Policy Ne wo k’ is an o ganisa ional amewo k ha ep esen s mul iple
s akeholde s and ha is ei he sanc ioned by a go e nmen body o exis s
independen ly o a go e nmen . A FPN acili a es in e disciplina y exchange and
ac i e in ol emen o mul iple s akeholde s, such as decision make s and in e es ed
pa ies om he ields o ood sou cing, p ocessing and supply, poli icians/ policy
ac o s and public planning ep esen a i es, wi h a speci ic ocus on he inclusion o
ood-dep i ed and ulne able communi ies, as well as o municipal, egional and
na ional go e nmen au ho i ies wi h he capaci y o e ec changes in he u ban
ood en i onmen and he wide ood sys em o a ci y, coun y, s a e, ibal, mul i-
coun y o o he designa ed egion.
Th ough he Food Policy Ne wo ks, FoodCLIC will wo k closely wi h he 45 ci ies and
owns belonging o he eigh ci y- egions.
A Food Policy Ne wo k will be ounded and/ o s eng hened in each o FoodCLIC’s
eigh ci y- egions o o mula e an in eg a ed ood s a egy wi h he objec i e o ha e
a sa e, wholesome, nu i ious, cul u ally app op ia e ood (supply) ha is
economically accessible o e e yone. Combined wi h he lea nings gene a ed
h ough eal-li e in e en ions, his s a egy will p o ide he ounda ion o he
de elopmen o e idence-based and in eg a ed u ban ood policies as well as u ban
planning amewo ks, which include ood conce ns and acknowledge he
in e dependencies be ween ‘ ood’ and o he ele an policy domains.
Food-sensi i e
planning
amewo ks
“A he same ime, i is c i ical ha u ban planne s pay se ious a en ion o he ole
o (u ban) ood en i onmen s and ood conce ns in hei planning amewo ks, gi en
he connec ions be ween ood and o he public goods, such as human and
en i onmen al heal h, wellbeing and sus ainabili y.”14 They need o become ood-
sensi i e.
U ban planning amewo ks, i.e. s a egies, p ocesses and egula ions conce ning
he physical, ma e ial o spa ial de elopmen o an u ban a ea, should always
● … conside and include ood p io i ies/ ood conce ns. They should be ood-
sensi i e.
● … acknowledge he in e dependencies be ween ood conce ns and o he
ele an policy domains and be awa e o he ole o ood in u ban planning.
In o he wo ds: Gi en ha mos ci ies ha e one planning amewo k ha add esses all
domains/ sec o s in ela ion o spa ial planning, FoodCLIC is no asking o a planning
amewo k ha speci ically ocuses on ood, bu o planning amewo ks ha include
ood conce ns, i.e. ha a e ood-sensi i e.
13
G an Ag eemen , Annex 1, Pa B, p. 18-19 (PDF-p. 129-130)
14
G an Ag eemen , Annex 1, Pa B, p. 5 (PDF-p. 116)
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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
CLIC
( amewo k)15
The CLIC is a (no ma i e, inno a i e, me hodological, concep ual) amewo k, which
desc ibes he desi ed p ocess shape and ou comes o he ood sys em
ans o ma ion.16 17
In p ac ice he CLIC ( amewo k) cons i u es he ounda ion model o he FoodCLIC
p ojec , i.e. p o ides guidelines o all ac ion aken wi hin he scope o he FoodCLIC
p ojec , such as he analysis o good p ac ices, he design and e alua ion o eal-li e
in e en ions in he selec ed u ban ood en i onmen s, he o mula ion o in eg a ed
u ban ood policies, and he de elopmen o u ban planning amewo ks.
The CLIC ( amewo k) is buil on 4 pilla s, which can be seen as FoodCLIC’s (4
angible and in e ela ed) goals o ood sys em ans o ma ion.
They a e:
● The c ea ion o co-bene i s (/ syne gies) be ween social, economic and
en i onmen al objec i es (o sus ainabili y).
○ U ban ag icul u e, as an example, c ea es social cohesion and
employmen oppo uni ies, econnec s people wi h na u e and
inc eases access o (locally p oduced) ui and ege ables.
○ This aspec builds on he unde s anding ha ac ion dedica ed o
p omo ing sus ainabili y in a ce ain sec o may impac o he pa s
o a sys em in a posi i e (syne gy, co-bene i ) OR nega i e ( ade-
o ) way.
● The es ablishmen o (sus ainable) linkages be ween u ban and u al a eas,
and be ween land and wa e .
○ In p ac ice his means ha ocus should lie on ood dis ibu ion
channels (such as wholesale o a me s ma ke s) ha enhance he
a ailabili y, accessibili y and a o dabili y o heal hy and nu i ious
ood o all.
● The inclusion o all ood s akeholde s (including ood p oduce s,
p ocesso s, package s, e aile s, dis ibu o s, s o age and was e manage s,
and consume s om di e en socio-economic g oups) and hei knowledge,
which ansla es o ‘ac i e and meaning ul in ol emen o all ac o s in he
ood sys em ans o ma ion (and in he design and implemen a ion o ood
policies), including ood-dep i ed and ulne able g oups’.
● Awa eness aising o exis ing connec i i ies be ween ood and o he policy
p io i ies/ sys ems/ sec o s (e.g. heal h, wel a e, housing, anspo /
mobili y/ ene gy), as hese in e ac ions en ail he need o holis ic solu ions.
○ This means ha , o example, ood insecu i y o ood po e y should
no be seen as an alone-s anding phenomenon. Ins ead, ood
insecu i ies a e indica i e o unde lying socio-economic and
en i onmen al p oblems ha equi e o be add essed holis ically.
○ “In u ban planning, o example, he alloca ion o space o ood
p oduc ion, dis ibu ion and consump ion o en o e laps and
compe es wi h o he possible land-uses (including, bu no limi ed
o, housing, schools and g een in as uc u e). Unde he guidance
o he CLIC amewo k, FoodCLIC will explici ly seek o build on he
in e ac ions be ween ood and o he sys ems and in es iga e how
15
based on P o . Robe a Sonnino, Uni e si y o Su ey
16
The CLIC concep has been de i ed om he wo k o Sonnino e al. (2016) on place-based app oach in ood sys em ans o ma ion
(see 17)
17
Sonnino, R. e al (2016): Rela ionali ies and con e gences in ood secu i y na a i es: owa ds a place‐based app oach. T ansac ions
o he Ins i u e o B i ish Geog aphe s, 41(4), pp.477-489.
19
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
hese can be made p oduc i e, in e ms o c ea ing win-win
si ua ions”18, e.g. h ough mixed-use concep s in u ban planning.
As such, he CLIC ( amewo k) …
● p omo es sys em hinking.
● highligh s he ele ance o “place” as a ela ional, mul i-scala and socially
p oduced en i y.
● ecognizes he mul i-dimensionali y o ood sys em ans o ma ion.
● guides he design o in eg a ed u ban ood policies and ood-sensi i e
planning amewo ks.
● guides all ood sys em ac o s h ough he p ocess o ood sys em
ans o ma ion, building on a b oadened and deepened meaning o
“in eg a ion” being e lec ed in i s 4 pilla s/ key dimensions.
The CLIC has been de i ed om he wo k o Sonnino e al. (2016) on place-based
app oach in ood sys em ans o ma ion.
Li ing Lab
Li ing Labs a e i ual and physical spaces, whe e (membe s o he ci y- egions and
Food Policy Ne wo ks, i.e.) esea ch o ganiza ions, inhabi an s, companies, public
au ho i ies and o he s akeholde s come oge he
● … o lea n and expe imen h ough so-called eal-li e in e en ions.
● … o unde s and he ood sys em, o design, implemen , es , analyse and
e alua e esea ch and inno a ion p ocesses in he o m o so-called eal-li e
in e en ions in eal-li e communi ies and se ings wi h he aim o p oduce
lea nings and knowledge and o p epa e o up-scaling inno a ion, and wi h
he wide goal o building a policy- ele an e idence-base h ough lea ning-
in-ac ion.
Science-policy-
p ac ice
in e ace
Th ough capaci y-building, he lea nings and knowledge gene a ed h ough eal-li e
in e en ions in i s Li ing Labs, and he close collabo a ion and ela ionship building
in he Food Policy Ne wo ks, FoodCLIC a ge s he es ablishmen and p omo ion o
s ong science-policy-p ac ice in e aces. This is o os e con inuous, inclusi e, and
p oduc i e exchanges be ween u ban ood policy-make s, u ban planne s and a wide
ange o s akeholde s, who will be p oducing, lea ning, and e lec ing on he
e idence-base o he de elopmen o in eg a ed ood policies and ood-sensi i e
planning amewo ks (= u ban planning ha akes in o accoun ha ‘ ood’
in e ela es wi h o he (policy) ields, such as heal h and en i onmen ).
(Public) (Food)
P ocu emen
‘(Public) (Food) p ocu emen ’ is a echnical e m and i s meaning may no be clea
o all o FoodCLIC’s s akeholde s (e.g. he gene al public). The e o e, when using i in
ce ain con ex s o si ua ions, please explain he meaning o his e m.
‘Public p ocu emen ’ e e s o he pu chase by go e nmen s o public au ho i ies o
speci ied goods, se ices and wo ks om ex e nal pa ies.19
The e m ‘public ood p ocu emen ’ desc ibes he p ocess o speci ying, buying and
p o iding ood o publicly adminis e ed spaces, such as can eens. 20 21
18
G an Ag eemen , Annex 1, Pa B, p. 10 (PDF-p. 121)
19
OECD, Public p ocu emen
20
FoodCo ps, F om he Sou ce: School Food P ocu emen 101
21
Slow Food: How can sus ainable ood p ocu emen help eshaping ood sys ems?
20
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
In simple e ms, he p ocu emen p ocess (o pu chasing p ocess) includes
(amongs o he hings) collec ing in o ma ion, inqui ies, p ice compa isons,
nego ia ions, decisions, o de ings, coo dina ion and communica ion and paymen .
Public p ocu emen akes place wi hin a amewo k consis ing o de ined laws,
egula ions and p ocedu es ha guide go e nmen pu chases. 22
Depending on hese policy and egula o y amewo ks, public ( ood) p ocu emen
(ini ia i es) can ha e an in luence on:
● wha kind o ood will be pu chased (e.g. local, nu i ious, heal hy, plan
based…)
● om whom i will be pu chased (e.g. om local o smallholde a me s,
small and medium ood en e p ises, o women, you h o o he ulne able
p oduce s)
● F om wha ype o p oduc ion i will be pu chased (e.g. om o ganic
ag icul u e)
“Conside ing he ex en o he demand o ood om he public sec o , public ood
p ocu emen has he po en ial o p o oundly in luence di e en componen s o ood
sys ems (such as consump ion and p oduc ion pa e ns). I a ec s a wide ange o
ac o s and has he po en ial o deli e mul iple social, economic and/ o
en i onmen al bene i s o mul iple bene icia ies, including p oduce s and consume s
and he wide communi y.”23
The Eu opean Commission's Fa m o Fo k S a egy plans he de ini ion o “minimum
manda o y c i e ia o sus ainable ood p ocu emen o p omo e heal hy and
sus ainable die s, including o ganic p oduc s, in schools and public ins i u ions.”24
Food-dep i ed
and ulne able
g oups
People whose die s a e lacking in calo ic quan i y o nu i ional quali y ( esul ing in
ood sa e y isks and unde nu i ion) on accoun o limi ed access as a esul o
local a ailabili y, li ing on low income and/o pe sonal ci cums ances (e.g.
ins i u ionalised pe sons).25
FoodCLIC aims a he inclusion o all ood sys em ac o s and people, while ensu ing
a ai (e ) dis ibu ion o i s p ojec ou comes.
Whe e e possible, please use he e ms “ ulne able g oups/ communi ies/ people” o
“ ood-dep i ed g oups/ communi ies/ people”, when e e ing o a g oup o people
wi h ewe esou ces. You can also say “people acing sys emic ba ie s”, “people
li ing in ood dese s” o “people whose die s a e lacking in quan i y o nu i ional
quali y due o limi ed access as a esul o spa iali y, li ing on low income and/ o
pe sonal ci cums ances”.
When e e ing o a geog aphical a ea, we ecommend o use he e ms “dep i ed ood
egions/ neighbou hoods/ a eas (wi hin a ci y- egion)”.
22
Based on FAO (2018): S eng hening sec o policies o be e ood secu i y and nu i ion esul s
23
FAO, Alliance o Bio e si y In e na ional and CIAT and Edi o a da UFRGS (2021): Public ood p ocu emen o sus ainable ood
sys ems and heal hy die s, Volume 1
24
Eu opean Commission, Food Sa e y, Sus ainable ood consump ion
25
G an Ag eemen , Annex 1, Pa B, p. 4 (PDF-p. 115)
21
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
Communi y
Suppo ed
Ag icul u e
(CSA)
F om Deli e able 2.2:
CSA “means a di ec pa ne ship be ween one o mo e a me s and he consume s.
The la e help o gua an ee all o pa o he ag icul u al ac i i y budge , h ough a
p e- inancing. They pay in ad ance hei sha e o he ha es ha will ake place in he
ollowing yea , sha ing isks and bene i s.”
2.7 LOCAL LANGUAGES AND TRANSLATION
The FoodCLIC ci y- egions, wi h i s Li ing Labs, a e loca ed in eigh di e en coun ies and each
aim o in ol e a b oad ange o s akeholde s wi h di e en backg ounds (e.g. esea ch
o ganisa ions, inhabi an s, companies, public au ho i ies). I is an icipa ed ha communica ion and
dialogue wi h and be ween hese s akeholde s on-si e will ake place in he espec i e local
language, led by he ci y- egions wi h ma e ials p o ided in English by ICLEI ES. Wi hin he p ojec
conso ium, all ci y- egion esea ch pa ne s ha e alloca ed budge o ansla ion.
Whene e possible, ICLEI ES p o ides p ojec pa ne s wi h easy- o-edi empla es in English ha
can be ansla ed by he p ojec pa ne s. Fo he pu pose o knowledge sha ing, p ojec pa ne s
a e con inuously in i ed o sha e locally p oduced ma e ials wi h he en i e conso ium.
22
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
2.8 KEY MESSAGES
BASELINE
Socio-economic, en i onmen al, and heal h- ela ed issues con e ge wi hin he u ban ood en i onmen .
Bu : A p esen , u ban ood en i onmen s do no ensu e ha he heal hy and sus ainable op ion is always “ he easies one”.
… wi h a ocus on social/ socio-economic aspec s:
Ra ionale:
An inc easing numbe o people ace di icul ies in accessing and
a o ding heal hy, sa e and sus ainably p oduced ood.
People wi h ewe esou ces a e o en s ee ed owa ds unheal hy,
highly p ocessed and packaged ood, deli e ed by unsus ainable ood
sys ems, which a e cha ac e ised by ca bon-in ensi e p oduc ion
me hods ha use o a i icial e ilise s and pes icides, and con ibu e
o soil and wa e deg ada ion and o en dis ega d animal wel a e
issues.
Consump ion p ac ices a e shaped by decisions on pu chasing,
p epa ing and consuming ood, which in u n a e in luenced by he
a ailabili y, a o dabili y and a ac i eness o di e en kinds o oods.
U baniza ion: While nowadays app oxima ely 55% o he global popula ion li e in u ban a eas, his
sha e is expec ed o inc ease o 68 % by 2050.26
Clima e Change: Clima e change, which is hampe ing ood p oduc ion h ough inc easing
empe a u es, changing p ecipi a ion pa e ns and mo e equen na u al disas e s, is al eady
a ec ing and will inc easingly a ec ood secu i y.27
Russia's in asion o Uk aine: Russia’s wa agains Uk aine and i s use o ood as a weapon o wa
ha e s ongly impac ed ood ma ke s, as Russia’s mili a y agg ession has caused bo h: sca ci y o
ood and high inc eases in ood and e ilise p ices.
High ood p ices: In la ion and "high ood p ices a ec people's abili y o access basic (le alone
sus ainable and heal hy) ood", esul ing in ising le els o ood po e y and adding " u he
p essu e on low-income households" as well as ulne able g oups, "which a e a ec ed mos ".28
Inc eased ood p ices esul ing om dis up ions in p oduc ion and anspo di ec ly impac
consume s, especially he mos ulne able g oups in ci y egions ha a e highly dependen on
a o dable ood.29
Insu icien income (and inadequa e minimum income policies) is a d i e o ood insecu i y and a
key ba ie o access a heal hy die in Eu ope. In 16 ou o 24 coun ies a leas 10% o he
popula ion in (sub) u ban a eas isks o be con on ed wi h income- ela ed ood insecu i y. Policies
di ec ed a ackling ood insecu i y should be embedded in b oade economic and social policies.
26
FAO (2022): Ci y Region Food Sys ems P og amme – Rein o cing u al-u ban linkages o esilien ood sys ems
27
IPCC: Special Repo on Clima e Change and Land
28
Council o he Eu opean Union (2022): Food secu i y and a o dabili y
29
FAO (2022): Ci y Region Food Sys ems P og amme – Rein o cing u al-u ban linkages o esilien ood sys ems
23
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
In ich wel a e s a es he p oblem o ood insecu i y is no so much an issue o unde nou ishmen ,
bu a he o lacking access o a heal hy die .30
Suppo ing s a is ics:
Ha monized index o consume p ices (HICP) in la ion a e o ood and non-alcoholic be e ages in
he EU31
In la ion a e o ood in he Eu opean Union (EU) om May 2015 o June 202232
People who can a o d o pu chase sus ainable and heal hy ood
o en lack meaning ul easons and mo i a ion o do so, o ace a lack
o choices.
S udies examining Chile's inno a i e ood egula ion ac , compiling h ee essen ial measu es (clea
labels on packaging o highligh unheal hy ing edien s; es ic ed sales o ce ain ood p oduc s in
schools and i s su ounding a eas; and limi ed ad e ising o ce ain ood p oduc s o child en),
show ha he measu es olled ou o limi unheal hy consump ion, ha e posi i ely in luenced
nu i ional p e e ences and consume beha iou and ha e he po en ial o change ood no ms.33
The e is an appe i e o change om EU consume s. Th ee ou o i e Eu opeans wan o ea mo e
sus ainably and h ee ou o ou wan EU legisla ion o ensu e ha all p oduc s sold in he EU do
no lead o biodi e si y loss.34
… wi h a ocus on heal h:
Ra ionale:
Vulne able people, such as he elde ly o hose in log- e m hospi al
ca e, o in ca e homes a e o en a isk o malnu i ion in he Eu opean
Union.
Olde people a e o en unable o mee hei nu i ional needs h ough hei no mal die and a e,
he e o e, mo e a isk o malnu i ion. Malnu i ion is caused by inadequa e in ake o ene gy,
p o ein and/o o he nu ien s as a esul o diseases o hei ea men o loss o appe i e. Despi e
he a ailabili y o sc eening ools, malnu i ion among olde people o en goes unde ec ed and
un ea ed.35
30
Tess Penne, Tim Goedemé (2021): Can low-income households a o d a heal hy die ? Insu icien income as a d i e o ood insecu i y in Eu ope, Food Policy, Volume 99
31
S a is a (2022): Ha monized index o consume p ices (HICP) in la ion a e o ood and non-alcoholic be e ages in he Eu opean Union om Janua y 1997 o No embe 2022
32
S a is a (2022): In la ion a e o ood in he Eu opean Union (EU) om Janua y 2016 o Oc obe 2022
33
Wo ld Economic Fo um (2020): Incen i izing Food Sys ems T ans o ma ion
34
WWF (2022): Repo - Eu ope ea s he Wo ld
35
Medical Nu i ion Indus y (2020): MNI con ibu ion o he Eu opean Commission’s Roadmap “Demog aphic change in Eu ope - g een pape on ageing
24
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
The numbe o o e weigh o obese Eu opean ci izens is ising,
causing an inc easing numbe o die - ela ed heal h p oblems
(diabe es, ca dio ascula diseases, and ce ain cance s).
In he Eu opean Region, 59% o adul s and almos 1 in 3 child en a e o e weigh o li ing wi h
obesi y. Obesi y has been iden i ied as a se ious public heal h challenge a bo h indi idual and
popula ion le els, as i inc eases he isk o many diseases, including cance s, ca dio ascula
diseases, ype 2 diabe es melli us and ch onic espi a o y diseases.36
… wi h a ocus on ood p oduc ion/ supply:
Ra ionale:
Small-scale a me s, ishe s and wo ke s in ol ed in ha es ing and
p ocessing a e s uggling o ea n a li ing wage.
"[T]he a e age a m income in he EU [ eached] €35,300 pe a m and €22,500 pe annual wo king
uni in 2018. Howe e , signi ican di e ences can be obse ed ac oss he EU and based on ypes
o a ming, sex, age and le el o aining o a m holde s and manage s."37
"The main eason o low a m incomes is he low ma ke p ice o ag icul u al p oduc s. Real
p ices [ag icul u al p oduc s] ha e been declining since [yea s and] p oduc i i y g ow h has no
kep up wi h he decline. [...]
Since he a e age age o a me s in he Eu opean Union is be ween 50 and 60 and inc easing, he
a e o a m abandonmen may d ama ically inc ease h ough 2030. [...] Since an income o ~20k
is no an appealing p ospec , i is no su p ise ha young a me s a e ew in numbe . Mo eo e ,
a m income is a ound 40% lowe han non-ag icul u al income. Las ly, he a m income has been
mos ly la in he pas decade despi e a dec ease in he numbe o a me s and an inc ease in
a e age a m size. [...]
The EU Fa m Economics O e iew38 ound ha he a e age hou ly wage o a m wo ke s was
€7.90 in he EU-28 in 2015. Eu os a epo ed €23.1 as he EU’s a e age hou ly wage in 2017. Fa m
wo ke wages a e close o he minimum wages in mos EU coun ies. In G eece and Slo enia, a m
wo ke s ea ned less han minimum wage in 2018."39
36
WHO (2022): Eu opean Regional Obesi y Repo
37
Eu opean Commission (2021): Fa m income inc eased o e las decade, wi h impo an di e ences be ween EU coun ies
38
Eu opean Commission – DG o Ag icul u e and Ru al De elopmen (2021): EU Fa m Economics O e iew FADN 2018
39
Fa m Eu ope (2021): EU u al incomes and bio uels
25
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
Unsus ainable ood sys ems c ea e agile supply chains ha a e
pa icula ly suscep ible o sudden shocks (e.g. a pandemic).
"A company’s en i e supply chain can make a signi ican impac in p omo ing human igh s, ai
labou p ac ices, en i onmen al p og ess and an i-co up ion policies."40
"The COVID-19 c isis, pos pandemic economic e ec s, and he ongoing con lic in Uk aine ha e
exposed he ulne abili ies o oday’s global supply chains. [...] Supply chain leade s now ind
hemsel es in an un amilia posi ion: hey ha e he a en ion o op managemen and a manda e o
make eal change. [...] They can do ha by ecognizing he h ee new p io i ies alongside he
unc ion’s adi ional objec i es o cos /capi al, quali y, and se ice and edesigning hei supply
chains acco dingly:” esilience, agili y and sus ainabili y.41
… wi h a ocus on he ood and clima e change nexus:
Ra ionale:
Cu en die a y pa e ns and he wide o ganisa ion o ood sys ems
a e esponsible o signi ican en i onmen al challenges (soil
deg ada ion, monocul u e, o es clea ances/ de o es a ion, GHG
emissions …).
Food sys ems accoun o mo e han one hi d o global g eenhouse gas emissions (i.e. 34 %).
Cu en ood sys ems p oduce a ound 30 pe cen o global g eenhouse gases. Thus, changing
ood habi s and ans o ming cu en ood sys ems is a cen al solu ion o add essing he clima e
c ises.42
Human des uc ion o na u e has caused a 69% d op in species popula ion size since 1970. Food
sys ems a e a p ima y d i e o biodi e si y loss h ough unsus ainable ood p oduc ion me hods
and habi a loss.43
Food sys ems con ibu e signi ican ly o clima e change: ag icul u e
alone is esponsible o 10 % o he Eu opean Union’s g eenhouse gas
(GHG) emissions and ood p ac ices con ibu e o 17% o hese
emissions, which is expec ed o inc ease conside ably i die a y
pa e ns do no change.
40
Uni ed Na ions Global Compac : Apply sus ainable p ac ices h oughou he supply chain
41
McKinsey & Company (2022): Fu u e-p oo ing he supply chain
42
FAO (2021): Food sys ems accoun o mo e han one hi d o global g eenhouse gas emissions
43
WWF (2022): Li ing Plane Repo 2022
32
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
Da abase
ERNAHRUNGSRAT
BERLIN E.V.
News sec ion
Uni e si y o Su ey
(AP)
News sec ion
BUDAPEST FOVAROS
ONKORMANYZATA
News sec ion
STICHTING VOEDSEL
VERBINDT
News sec ion
HUMBOLDT-
UNIVERSITAET ZU
BERLIN
Ag icul u al dep .
News sec ion
EMAC – CASCAIS
AMBIENTE
News sec ion
FACULDADE DE
MEDICINA DA
UNIVERSIDADE DE
LISBOA
News sec ion
ESSRG NONPROFIT
KFT
KPI: P ojec websi e (48+ blogs, 100+ p ojec ou pu s; audience 1,000,000+)
4.1.2 SOCIAL MEDIA
LinkedIn:
FoodCLIC’s i s social media p esence was launched on LinkedIn a he beginning o 2024. The
p o ile can be accessed ia he ollowing link: h ps://www.linkedin.com/company/ oodclic/ .
Wi h he launch o he FoodCLIC p esence on LinkedIn, all p ojec pa ne s a e encou aged o
in eg a e FoodCLIC in o hei communica ion on LinkedIn.
P ojec pa ne s a e in i ed o ag he FoodCLIC p o ile whene e hey men ion he p ojec :
@FoodCLIC
The ollowing opic-speci ic, ele an Hash ags will be used when pos ing on LinkedIn. P ojec
pa ne s a e in i ed o use hese hash ags in hei communica ion in connec ion wi h FoodCLIC:
#FoodCLIC, #FoodSys ems, #FoodEn i onmen s, #Heal hyFood, #U banFood, #EUFOOD2030,
#Fa mToFo k and #Ho izonEU.
33
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
P ojec pa ne s’ LinkedIn p o iles:
PAGE - Pisa Ag icul u al Economics
ESSRG
Uni e si y o Su ey
Humbold -Uni e si ä zu Be lin
Depa men o Food Science, AU FOOD
Ci y o Aa hus
Eu opean Food Banks Fede a ion - FEBA
A hena - Resea ch and Educa ion Ins i u e
E näh ungs a Be lin
S ich ing Voedsel Ve bind
Ca iplo Fac o y
I siCaixa AIDS Resea ch Ins i u e
Me opolis, Wo ld Associa ion o he majo
me opolises
CMCC Founda ion - Cen o Eu o Medi e aneo sui
Cambiamen i Clima ici
À ea Me opoli ana de Ba celona (AMB)
ICLEI, ICLEI Eu ope
ICS - Ins i u o de Ciências Sociais da Uni e sidade de
Lisboa
Ins i u o de Saúde Ambien al (ISAMB)
Câma a Municipal de Cascais
Cascais Ambien e EMAC
O he p ojec s’ and ne wo k LinkedIn p o iles:
FOOD 2030 Ne wo ks
VISIONARY P ojec EU
TRUSTyFOOD
SWITCH
P ojec RURALITIES
FUSILLI P ojec
Fos e Food Sys em
FoodSHIFT 2030
SciFoodHeal h
FOODCoST
Food T ails
FEAST
FAIRCHAIN_EU
ENFASYS HEU
The Edible Ci ies Ne wo k
COREne
CULTIVATE
Buy Be e Food
LinkedIn p o iles ela ed o EU ins i u ions:
EU En i onmen and Clima e
Eu opean Commi ee o he Regions
Eu opean Resea ch Execu i e Agency (REA)
EU Heal h and Food Sa e y
34
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
O he channels:
The addi ion o u he p o iles on o he social media channels is being conside ed o he u u e.
The channel's use will be adjus ed o popula de elopmen s in he social media ealm, and i a
channel becomes dis epu able hen i s use will be discon inued.
Pa ne Twi e channels ( each in Janua y 2023): @ICLEI_Eu ope (21k+), ICLEI (41k+),
@Me opolis_o g (25K+), @PagePisa (900+), @ess g (260+), @UniO Su ey (64k+),
@ComuneCapanno i (2k+), @Aa husUni_in (3k+) - @Aa husUni (22k+) - @AUSenseDK (500+),
@Eu oFoodBanks (900+), @VUams e dam (56k+) - @A henaIns (600+), @E naeh ungs a (800+),
@VOEDSELVERBINDT (300+), @Ca iploFac o y (2k+), @I siCaixa (7k+), @EMAme opoli an (300+)
- @P emsaAMB (2k+) -@SocioEconAMB (1k+) - @AgenciaEconAMB (1k+) - @sos AMB (8k+) -
@Pa cspla gesAMB (1k+) - @Juga ecaAMB (600+), @CmccClima e (6k+), @icsuni lisboa (3k+),
@AFP_HU (700+), @isamb_ mul (160+), @CMCascais (4K+)
Pa ne You ube channels: @icleieu ope, @P ima iaMunicipiuluiB aso , @ess g9418,
@uni e si yo su ey, @ComuneCapanno i, @me opolis_o g, @aak ideosi e,
@Eu opeanFoodBanksFede a ion, @CanalCascais
Pa ne Ins ag am channels: eu o oodbanks, unio su ey, p ima ia_municipiului_b aso ,
e naeh ungs a be lin, oedsel e bind , i sicaixa, amb_me opolis, cmccclima e, cascais_o icial
Pa ne Facebook channels: Eu opean Food Banks Fede a ion - FEBA, Aa hus Kommune,
Me opolis - Wo ld Associa ion o he Majo Me opolises, Piana del Cibo, Uni e si y o Su ey,
P imă ia Municipiului B aşo , A hena - Resea ch and Educa ion Ins i u e, E näh ungs a Be lin,
Voedsel Ve bind , Ca iplo Fac o y, AMB Me òpolis Ba celona, Budapes Vá osháza, CMCC
Clima e, ICLEI Wo ld Sec e a ia , ICS - Ins i u o de Ciências Sociais da Uni e sidade de Lisboa,
Câma a Municipal de Cascais, Ambien e Cascais
Pa ne Blogs: ICLEI Ci y Talk, Alimen acio me opoli ana
Pa ne Podcas s: Local Voices o Sus ainabili y
KPI: FoodCLIC social media accoun s (200+ pos s on LinkedIn,
Twi e /Mas odon, You ube); audience 80,000+
35
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
4.1.3 MEDIA
ICLEI Eu ope’s media pa ne s will be u ilised o a ge ed dissemina ion and communica ion abou
he p ojec indings and p oduc s. Pa ne s who indica ed media con ac s (scoped h ough ‘Su ey
o pa ne s' communica ion and dissemina ion channels’) wi h media connec ions will be
p omp ed o engage wi h hei con ac s, especially in he case o he municipali ies and local
associa ions in ol ed, o ensu e con en is also sha ed in local languages. P ess eleases will be
de eloped a ound majo newswo hy (o in e es o jou nalis s) de elopmen s, e en s and
ad ocacy days.
KPI: 10+ a icles and p ess eleases
4.1.4 NEWSLETTERS
ICLEI and Me opolis Eu opean and global mailing lis s (37K+ subsc ibe s) will be used o
dissemina e p ojec esul s. Fu he he pa ne s’ newsle e s whe e possible will sha e FoodCLIC
upda es. Those pa ne s who indica ed newsle e s ha e an agg ega e dis ibu ion o 129,000+.
KPI: 6 FoodCLIC e-newsle e s, audience 1,500+
KPI: 50+ messages on ICLEI’s and Me opolis’ mailing lis s; audience 37,000+
36
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
4.1.5 EVENTS
FoodCLIC will engage wi h di ec
s akeholde s h ough a se ies o aining
e en s. To each he o he s akeholde s, a
mid e m and inal high-le el con e ence
will be held alongside p esen a ions and
sessions in sui able na ional, Eu opean
and in e na ional e en s (e.g. Eu opean
U ban Resilience Fo um, Eu opean
Con e ence on Sus ainable Ci ies and
Towns, EU Week o Regions and Ci ies, EU
G een Week, Food Po e y Symposium,
Food policy council Yea 2023, The Fu u e
o Food Con e ence, Fa m o Fo k
Con e ence, Eu opean Food Fo um E en s,
Sus ainable Foods Summi ).
Speci ically, h ough WP4 (T4.2 ICLEI ES),
a se ies o side e en s ha will a ge
public au ho i ies a highe le els o
go e nance will be o ganised (du ing
Eu opean FOOD2030 High Le el E en s,
Eu opean R&I Days, MUFPP Annual
Ga he ings, Wo ld Food Days, e c.).
A sho epo o communica e he main
ou comes o he mid- e m and inal
con e ence will be published on he
p ojec ’s websi e o sha e he insigh s o
all audiences. The aining p og amme is
aimed o inc ease he capaci y o a b oad
ange o s akeholde s (including
businesses, policy make s, esea che s,
SMEs, young p o essionals, public sec o
and CSOs) o enhance access o
sus ainable heal hy ood and o de elop
in eg a ed u ban ood policies and ood-
sensi i e planning amewo ks. The able
shows he iming o FoodCLIC main and
aining e en s, and hey a e lis ed
acco ding o each wo k package below.
Figu e 4: FoodCLIC e en s
37
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
FoodCLIC e en s pe Wo k Package:
WP4
1s FPN pla o m de elopmen wo kshop held / CARIPLO / pos poned o M16 (Dec. 2023) / Ms 13
2nd FPNs pla o m de elopmen wo kshop / CARIPLO / pos poned o M28 / Ms 23
1s HEI ne wo k mee ing / VU / M26 / Ms 26
3 d FPN pla o m de elopmen wo kshop / CARIPLO / pos poned o M45 / Ms 31
2nd HEI ne wo k mee ing / VU / M44 / Ms35
Ci y- egion na ional mul i-s akeholde alida ion and discussion wo kshop on Li ing Lab esul s / HUB / M48
/ Ms 36
WP3
Ci y- egion mul i-s akeholde wo kshop on sys em analysis and isioning / HUB / pos poned o M14 / Ms 14
Ci y- egion mul i-s akeholde wo kshop on s a egic planning / HUB / pos poned o M17 / Ms17
Ci y- egion kick-o e en on adap i e go . + in eg a ed policy making / VU / pos poned o M25 / Ms 19
Ci y- egion mul i-s akeholde co-design wo kshop eal-li e in e en ions / HUB / pos poned o M19 / Ms 20
Ci y- egion 1s mul i-s akeholde e lexi e lea ning session / HUB / pos poned o M26 / Ms 25
Ci y- egion 2nd mul i-s akeholde e lexi e lea ning session / HUB / pos poned o M31 / Ms 29
Ci y- egion 3 d mul i-s akeholde e lexi e lea ning sessions / HUB / pos poned o M37 / Ms 30
Ci y- egion 4 h mul i-s akeholde e lexi e lea ning sessions / HUB / M42 / Ms 34
WP1
4 h aining o Li ing Lab eams on pa hway selec ion and co-design / VU / pos poned o M15 / Ms 15
5 h aining o Li ing Lab eams on implemen a ion p ocess h ough ac ion lea ning cycles, including aining
on moni o ing held / VU / pos poned o M18 / Ms 18
T aining o 1s coho Li ing Labs o become pee aine s o 2nd coho / VU / M22 / Ms 24
WP5
Mid- e m in e na ional wo kshop / ICLEI ES / M26
Two wo kshops in Sub-Saha an A ica and Sou h Ame ica / METROPOLIS / M49
Final in e na ional con e ence / ICLEI ES / M53
KPI: P esen a ions 15+ a in e na ional con e ences - Audience 750+ (50 pe
e en ); 80+ a e en s in he pa ne ci y- egions, audience 10,000+;
1 mid- e m and 1 inal high-le el con e ence
38
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
4.1.6 CLUSTERING & MULTIPLIERS
Whe e possible, FoodCLIC will b idge connec ions wi h o he ongoing ele an EU- unded p ojec s
and o he ini ia i es, and hei communica ion and dissemina ion channels. Ini ial scoping o
ele an ini ia i es was done h ough he ‘Su ey o pa ne s' communica ion and dissemina ion
channels’ (connec ions in b acke s):
• Ci yFood (ICLEI)
• Ze oW, SCHOOLFOOD4CHANGE, Buy Be e Food, CHORIZO, FEAST, FOODPa hS, COACH,
SALSIFI (ICLEI Eu ope)
• SHERPA (Uni e si a di Pisa)
• FOODSHIFT 2030, FOOD WAVE (No di ec ly implemen ed by B aso Municipali y, bu by
pa ne s om he Me opoli an Agency o B aso Ci y)
• TITAN (Uni e si y o Su ey)
• Ci cula . u , eLabHauSE (websi e upcoming), Piana del Cibo (Commune di Capanno i)
• In o mPack (Aa hus Uni e si e )
• Ci cle U. (Aa hus Kommune)
• FUSILLI, Soy S o ies, FOSTER ,CLEVERFOOD, TRUSTyFOOD, DOMINO, NATURELAB,
Sup eme Nudge, VeenVi aal, C opmix, Duinboe en, Ci ies 2030 (STICHTING VU),
FOODCITYBOOST (STICHTING VU)
• Foodshi 2030, LebensMi elPunk e (E näh ungs a Be lin)
• Da a Value Cen e Ag i & Food sho chain (Voedsel Ve bind )
• Food T ails (CARIPLO)
• FOSTER, CLEVERFOOD (no websi e ye ), and Ba celona CaixaResea ch Li ing Lab
(FUNDACIO PRIVADA INSTITUT DE RECERCA DE LA SIDA-CAIXA)
• EARTHLY CITIES (AREA METROPOLITANA DE BARCELONA)
• SCHOOLFOOD4CHANGE, DIVINFOOD (BUDAPEST FOVAROS ONKORMANYZATA)
Fu he pa ne s’ close coope a ion wi h a ange o high-p o ile ne wo ks (including FOOD2030, he
MUFPP, RUAF, e c.) will be u ilised o dissemina ion. The high-le el Think Tank (T5.1), which
consis s o 8-10 key expe s om leading o ganisa ions in he ield is a key mul iplie o he
pa icipa ing o ganisa ions and he connec ed ood ela ed communi ies and ini ia i es. The Think
Tank will be u ilised o acili a e pa ne ships and ne wo king oppo uni ies o expand he each o
he p ojec o o he geog aphies, go e nmen s, ins i u ions and communi ies o p ac ice.
Mo e de ails on he Think Tank membe s’ in ol emen in dissemina ion and communica ion
ac i i ies a e ou lined in Deli e able 5.1 “Think Tank Te ms o Re e ence”.
39
FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
4.1.7 SCIENTIFIC DISSEMINATION
Open access na ional and in e na ional a icles will be submi ed by scien i ic pa ne s in epu able
jou nals. Resul s will be dissemina ed as quickly as possible, bu only upon ha ing sha ed he
in en o publish wi h all o he pa ne s, and mee ing conside a ions o po en ial con ibu ions
wi hin he Conso ium. Pa ne s will p esen he p ojec indings in ele an scien i ic con e ences
whe e possible. All pa ne s adhe e o he guidelines o open access o pee - e iewed scien i ic
publica ions ela ing o hei esul , de ailed in he GA.
The p ojec coo dina ion has d a ed a Publica ion Policy and sha ed i wi h he esea ch
o ganisa ions in he conso ium in 2023.
KPI: 15+ popula a icles and 15+ scien i ic a icles
4.2 TOOLS
Flye s, banne s and pos e s ha e been and will be de eloped wi h he FoodCLIC b anding and
dissemina ed online and a e en s. Audio- isual ma e ials such as in og aphics, podcas s, and
webina s will be u ilised o engage audiences ia all channels. The p oduc s will be sha ed wi h
pa ne s and whe e possible/ ele an in o ma s allowing adap a ion o local languages. The
ou comes o he eal-li e in e en ions will be summa ised in sho ideos/ logs sha ed ia
YouTube.
KPI: 50+ in og aphics
KPI: 16+ Sho ideos/ logs on YouTube, p ojec websi e; audience 5,000+
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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
5. KEY PRODUCTS
The below able lis s key p oduc s o communica ion and dissemina ion h oughou he p ojec .
Wo k package / p oduc /
Responsible
Audience
KPI
Due
mon h
WP2 / Repo on acili a o s o ,
and ba ie s o de elopmen
and implemen a ion o
e idence-based and in eg a ed
ood policies
and planning amewo ks/
SURREY / D2.10
Di ec s akeholde s (- gene al
public), adop e s o s a egies
200+ downloads / use s
/ isi s
M6
WP2 / Repo on e ec i e
s a egies o enhance access o
sus ainable and heal hy ood /
SURREY / D2.6
Di ec s akeholde s (-gene al
public), adop e s o s a egies,
na ional, Eu opean and
in e na ional s akeholde s
200+ downloads / use s
/ isi s
M24
WP1 / Online oolki o
guidelines and ools o
mappings, eal-li e
in e en ions, RMDE amewo k
and aining
/ VU / D1.7
Di ec s akeholde s (-gene al
public), adop e s o s a egies,
na ional, Eu opean and
in e na ional s akeholde s
300+ downloads / use s
/ isi s
54
WP4 / 4 policy b ie s
/ ICLEI ES / D4.6
Na ional, Eu opean and
in e na ional s akeholde s,
di ec s akeholde s (-gene al
public)
Audience 5,000+
54
WP5 / 30 P ac ice abs ac s
/ ICLEI ES / (D5.8 & D5.13)
Di ec s akeholde s (-gene al
public), adop e s o s a egies,
na ional, and Eu opean
s akeholde s.
30 uploads o EIP-AGRI
10 by M18
- 20 by
M54
P esen a ions 15+ a
in e na ional con e ences
Na ional, Eu opean and
in e na ional s akeholde s,
di ec s akeholde s
Audience 750+ (50 pe
e en ); 80+ a e en s in
he pa ne ci y- egions,
audience 10,000+
WP5 / Knowledge Hub
Di ec s akeholde s (-gene al
public), adop e s o s a egies,
na ional, Eu opean and
in e na ional s akeholde s.
Sha ed wi h a leas
2,500 ICLEI, 141
Me opolis, 50 EMA and
60 MedCi ies membe s
54
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FoodCLIC / D5.2 Communica ion and Dissemina ion Plan /29/02/24
ANNEX
Annex 1: His o y o changes om D5.2 o D5.7
Chap e 1: BACKGROUND
• P o ision o con ex on 'Fi s new upda ed e sion o he C&D plan'
• Upda ed backg ound in o ma ion wi h mo e elabo a ed in o ma ion
on B oadening, Exploi a ion & Ad ocacy wi h e e ence o he
B oadening p ocess, he exploi a ion and ad ocacy plans.
Feb ua y 2024
Chap e 2: BASICS
• Upda ed links o e e ence(s)
• Addi ion o Annex 2
• Addi ion o chap e 2.2 “BRANDING APPLIED: EXAMPLES"
• Alignmen o TERMINOLOGY sec ion wi h glossa y o Deli e able
2.2 and wi h e ol ed p ojec language/ e ms.
Feb ua y 2024
Chap e 4: TOOLS AND CHANNELS
• Sub-sec ion 4.1.1: Upda ed in o ma ion on websi e (inclusion o
links and explana ions).
• Sub-sec ion 4.1.2: Upda ed in o ma ion on social media wi h
ex ended elabo a ion on LinkedIn incl. ele an hash ags +
accoun s
• Sub-sec ion 4.1.2: Upda ed lis o ele an ex e nal and p ojec
pa ne s' p o iles
• Sub-sec ion 4.1.5 Upda ed o e iew o key e en s
• Sub-sec ion 4.1.6: Inclusion o e e ence o Deli e able 5.1 "Think
Tank Te ms o Re e ence"; mul iplie s added
Feb ua y 2024
