D6.1 COMMUNICATION, DISSEMINATION & EXPLOITATION STRATEGY

Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. D6.1 COMMUNICATION, DISSEMINATION & EXPLOITATION STRATEGY V0.3 Grant agreement: No. 101069689 Prepared by: Irene Egea Saiz (EHPA) and Txomin Rodriguez (TECV) Date:18/01/2023 Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. DELIVERABLE BASIC INFORMATION ON THE DELIVERABLE Dissemination Level Public Type Report Due date of deliverable 31/01/2023 Work Package WP6 – Dissemination, Communication & Exploitation of Project results Task T6.1 – Communication and Dissemination: Planning and Coordination Task Leader EHPA Authors Irene Egea Saiz (EHPA), Txomin Rodríguez (TECV) Type Report Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. VERSIONS No. Name. Partner Contribution Date 0.1 Irene Egea Saiz EHPA First complete 2022/11/18 0.2 - ALL Checked by the partners 2022/12/15 0.3 Irene Egea Saiz EHPA Checked by TECNALIA and template update 2023/01/18 Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. ABBREVIATIONS C, D & E: Communication, dissemination and exploitation HEU: Horizon Europe KER: Key Exploitable Result MCO: EHPA Manufacturers Committee PUSH2HEAT: Pushing forward the market potential and business models of waste heat valorisation by full-scale demonstration of next-gen heat upgrade technologies in various industrial contexts.R&I Committee: EHPA Research and Innovation Committee WPs: Work Package (s) Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. PARTNERS TEC: Fundacion Tecnalia Research & Innovation TECV: Tecnalia Ventures (Affiliated of TEC) UPV: Universitat Politècnica de València BSNOVA: BS Nova Apparatebau GmbH SPH: SPH Sustainable Process Heat GmbH VITO: Flemish Institute for Technological Research FH: Fraunhofer Gesellshaft zur Foederung der Angewandten Forschung E.V POLIMI: Politecnico di Milano QPINCH: Qpinch NV ENER: Enertime SA ENCI: Enegy Circulaire (Affiliated of ENER) TUB: Technische Universitat Berlin STC: Schoeller Technocell GmbH & Co KG CARTIF: Fundación Cartif OST: Eastern Switzerland University of Applied Sciences (Associated Partner) BONO: Bono Energia S.P.A CDG: Cartiere di Guarcino S.P.A Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. LIST OF FIGURES Figure 1: Stakeholders contact list template for consortium contacts collection .......................................... 16 Figure 2: Official PUSH2HEAT logo .................................................................................................................................................. 17 Figure 3: PUSH2HEAT disclaimer – non-editable version................................................................................................ 18 Figure 4: PUSH2HEAT disclaimer – editable version........................................................................................................... 18 Figure 5: Push2Heat roadmap for KER development ....................................................................................................... 30 LIST OF TABLES Table 1: Preliminary stakeholder analysis .................................................................................................................................... 12 Table 2: Preliminary list of other like-minded projects to target: ............................................................................ 24 Table 3: Communication and dissemination KPI’s ............................................................................................................... 27 Table 4: Initial Key Exploitable Results ........................................................................................................................................... 31 Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. TABLE OF CONTENTS ABBREVIATIONS .................................................................................................................................... 4 PARTNERS ................................................................................................................................................. 5 1. INTRODUCTION .............................................................................................................................. 9 2. OBJECTIVES ..................................................................................................................................... 9 3. LANGUAGE ....................................................................................................................................... 11 4. STAKEHOLDER GROUPS .............................................................................................................. 11 4.1 Stakeholder analysis .......................................................................................................................... 12 4.2 Stakeholder Mapping ........................................................................................................................ 15 4.3 Stakeholder Network ......................................................................................................................... 15 4.4 External Advisory Board ................................................................................................................... 16 5. COMMUNICATION CHANNELS ................................................................................................ 17 5.1 Visual identity ....................................................................................................................................... 17 5.1.1 Dissemination templates ........................................................................................................................................................................ 17 5.1.2 Disclaimer ............................................................................................................................................................................................................ 18 5.2 Website .....................................................................................................................................................18 5.3 Project promotional materials & communication toolkit ....................................................... 19 5.4 Promotional videos .............................................................................................................................. 19 5.5 E-Newsletter .......................................................................................................................................... 19 5.6 Social Media Channels ..................................................................................................................... 20 5.7 Project Media & Press Releases ............................................................................................................ 21 6. DISSEMINATION CHANNELS ................................................................................................... 22 6.1 Scientific Publications........................................................................................................................ 22 6.2 Participation in conferences & events ......................................................................................... 22 6.3 Networking activities .........................................................................................................................23 6.4 Collaboration with EU Projects .......................................................................................................23 6.5 Policy Briefs ........................................................................................................................................... 26 6.6 Demonstration cases & tools promotion ..................................................................................... 26 6.7 Dissemination multipliers ................................................................................................................. 26 6.8 Final Conference ................................................................................................................................. 27 7. COMMUNICATION AND DISSEMINATION MONITORING ............................................. 27 Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 8. INTERNAL COMMUNICATION ................................................................................................. 28 9. EXPLOITATION STRATEGY ...................................................................................................... 29 9.1 Initial Key Exploitable Results........................................................................................................... 31 9.2 Partner’s strategy for exploitation ................................................................................................32 9.3 Activities & Roles..................................................................................................................................34 9.3.1 Roles ........................................................................................................................................................................................................................ 34 9.3.2 Workshops: ........................................................................................................................................................................................................ 34 9.3.3 Monitoring and reporting: ..................................................................................................................................................................... 34 ANNEXES ................................................................................................................................................. 35 Annex 1: Dissemination activities repository ........................................................................................... 36 Annex 2: Agenda and minute taking template ..................................................................................... 37 Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 1. INTRODUCTION One of the European Commission's four main priorities as part of the new strategic agenda for the EU 2019-2024 is building a climate-neutral, green, fair, and social Europe, identifying "accelerating the transition to renewables and increasing energy efficiency" among the priority actions. Along the same line, the European Green Deal aims to build a carbon-neutral Europe by 2050. Considering the weight that industrial process heat has in the total energy demand of the European industry, the first step towards decarbonization in the industrial sector is increasing energy efficiency through the recovery and upgrade of waste heat. Despite the existence of heat pump technologies for heat upgrading, their wide deployment is not taking place due to various technical and non-technical barriers hindering the uptake. In this context, PUSH2HEAT will work towards overcoming these implementation barriers and push forward the market potential and business models of heat upgrade technologies by the full-scale demonstration of diverse heat upgrading heat pumps in relevant industrial sectors with high waste heat recovery and upgrading potential, as well as with a supply temperature range of 90-160°C. This deliverable (D6.1) intends to present an overall impact-driven Communication, Dissemination, and Exploitation (C&D&E) strategy dedicated to raising awareness, promoting the PUSH2HEAT project and its related results, achievements, and knowledge generated within and beyond the course of the project. It is prepared at an early stage of the project (M4) and will be updated to align with the project's progress (M16, M28, and M40). The strategy will be available to all project partners for reference and guidance. It has been developed with reference to the project proposal, the project Grant Agreement, EHPA's previous experience in communication and dissemination of EU project results, and the general guidelines contained in the documents below: - "Communicating research for evidence-based policy-making – A practical guide for researchers in socio-economic sciences and humanities" (European Commission, 2011) - "Communicating EU Research & Innovation: A guide for project participants" (European Commission, 2012). 2. OBJECTIVES The communication, dissemination, and exploitation strategy and plan aim to provide a clear overview of how all the communication channels and activities can work together to address the identified stakeholder groups. The plan explains how and when the consortium will ensure the visibility of PUSH2HEAT as a project and maximize its impacts in terms of practical relevance, policy, market uptake, and research. Its activities will be discussed with the project partners on a regular basis to provide up- Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. Figure 1: Stakeholders contact list template for consortium contacts collection The contacts will be classified underlining their type of organization, identified stakeholder group they belong to, why they are interested in PUSH2HEAT 4.4 External Advisory Board An External Advisory Board (EAB) composed of experts recognized for their active contributions to the ambition of the project will be created to: provide advisory capacity to the project and insights into the project's area of operation, helping identify priorities and challenges and elaborating recommendations and connecting stakeholders from EU Member States and associated countries with PUSH2HEAT as well as attending relevant project meetings regularly and moderating/presenting at PUSH2HEAT's events. The EAB will be constituted by at least 10 representatives coming from the project consortium networks, identified in the stakeholder mapping, and specially the EHPA Research and Innovation Committee that gathers stakeholders from all over the world (researchers, to HP Manufacturers, HP component manufacturers, private companies). The EAB will be initially appointed by M6, and updated with new expert contacts, if necessary, in M18, M30 and M42. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 5. COMMUNICATION CHANNELS The PUSH2HEAT communication strategy will spread the project's vision towards a broader community of stakeholders that can benefit from integrating industrial heat upgrading technologies beyond those addressed and into transversal sectors such as building heating. The focus of all communication activities within the PUSH2HEAT project is, therefore, increasing the economic impact of those innovations carried out within the project by promoting them and the project, using the resources, networks, and expertise of all consortium partners, to various audiences, including groups beyond the project's internal communities to wider quadruple helix audiences (public authorities, industry, academia, and citizens), as well as raising awareness of the challenges, technical and economic benefits of heat upgrading and the technologies associated with it. The main communication channels that will be utilized during the project is presented below: 5.1 Visual identity A common branding will be developed during the first months of the project (by M4) to ensure an immediate recognition of the project. The logo, as the visual messenger of the project, will be used by all templates, reports, and dissemination activities throughout the project. The official PUSH2HEAT logo (see Figure 1) was selected to represent the project via an online poll by the majority of the voting partners. Figure 2: Official PUSH2HEAT logo 5.1.1 Dissemination templates Based on the visual identity, to be approved by all the partners of the consortium, templates for Microsoft Word, Microsoft PowerPoint, and Microsoft Excel will be developed by EHPA. PUSH2HEAT partners will use these during the project for presentations, reporting, newsletters, etc. The templates will be developed following any applicable rules and regulations of the European Commission. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 5.1.2 Disclaimer As included in PUSH2HEAT’s PUSH2HEAT's Grant Agreement, all the material used in the Communication and Dissemination of the project must contain the EU Disclaimer. All partners are invited to use the following disclaimer: Figure 3: PUSH2HEAT disclaimer – non-editable version Figure 4: PUSH2HEAT disclaimer – editable version 5.2 Website A website for PUSH2HEAT will be developed in the early stages of the project (M4). The website will be the main communication and dissemination platform, allowing stakeholders and others to access the project aims, development, and results. It will reflect the support of the EU Commission. All information will be secure and follow GDPR requirements. The website will be maintained by EHPA, the partner responsible for uploading the relevant content during the project Lifecycle and up to two years after its completion. However, all partners will be involved in developing content to provide visibility to the project and maximize its impact. The website will give access to all public deliverables, the bi-annual newsletter and promote relevant content (news, videos, events…) for the key stakeholder groups. It will be regularly updated to include the significant flow of research and policy briefs and will also host the resources developed under the other WPs, for example: WP4 – Guidelines for heat upgrade technologies design and integration and the evaluation tool for go/no-go decision making. The website will also be the host of a Training Campaign consisting of webinar recordings and virtual demo-sites visits. At least 8 trainings (4 webinars + 4 demo visits) will be provided by R&D partners in collaboration with demo-site leaders and technology providers. To increase its outreach, it will be directly connected to the project's social media profiles (LinkedIn, Twitter) for a wider dissemination to technical and non-technical audience and linked to all consortium partners websites. This project has received funding from the European Union’s Horizon Europe research and innovation programme under grant agreement No.101069689 Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 5.3 Project promotional materials & communication toolkit The PUSH2HEAT brochure will be developed to raise awareness and provide visibility to the project among the large non-specialist community as well as the community of the relevant stakeholders. It will be distributed to partner's organizations (to be further distributed through their networks and channels) and on public events. Printouts will be kept to a minimum for environmental reasons, and those materials printed will include QR (Quick Response) codes that can be easily scanned via smartphone and provide access to materials and different virtual resources such as the website and the e-newsletter subscription. Two versions of the communication toolkit will be elaborated: - An initial version developed shortly after the beginning of the project focusing on raising awareness and provide visibility to the project (M4) - A mid-term version oriented to disseminate initial project results. (M24) All partners will need to provide inputs as the toolkit requires to synthesize the aims and ambitions of the project. 5.4 Promotional videos Video content will be used as well to increase the visibility of the project. Two promotional videos will be prepared during the project: the first one will be produced by M8, and it will detail the project's work program; the second one, by M46, will focus on presenting the project's key outputs. These will be used on all the relevant communication channels to ensure the key stakeholders are exposed to their messages. Using content obtained from research tasks – and used for crafting the policy briefings – short 60-second videos that briefly answer a project-related question might be produced to be disseminated through social media channels and in short presentations. 5.5 E-Newsletter A bi-annual newsletter will be created to provide updated information about the project to the relevant key stakeholders. The newsletter will be sent electronically and uploaded on the project website, and consortium partners will share it via their respective mailing lists/in their respective e-newsletters. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. The objectives of the newsletters are: - Informing stakeholders of the key findings of the project. - Providing information related to relevant external events and publications. - Disseminating key messages from the Work Package leaders. The design of the newsletter will be in-line with the pre-defined visual identity. A proposed structure for the newsletter could be the following: - PUSH2HEAT update: provide a comprehensible update of where the project stands (e.g., milestones achieved, deliverables, outputs, events…) - News & Events: short items about relevant events and developments on the project - Reading recommendations: selected documents/research suggested by WP Leaders and all partners relevant to PUSH2HEAT's work. Include the title, author, link, and a short synopsis. 7 Newsletters are planned throughout the project. A suggested schedule to follow could be: - April 2023 - October 2023 - April 2024 - October 2024 - April 2025 - October 2025 - April 2026 5.6 Social Media Channels Twitter and LinkedIn will be the main social media channels to disseminate PUSH2HEAT's work because of the possibilities they offer to reach the stakeholder groups of interest. Core topics to be addressed in social media could be related to PUSH2HEAT's main areas: heat upgrade technologies, industrial heat pumps, renewable energy, energy efficiency. Other topics that could be addressed would be: PUSH2HEAT updates, PUSH2HEAT's results, relevant events/seminars, project related questions. Initially the social media accounts will share posts related to where PUSH2HEAT will be presented as well as posts from other accounts, to build a community of interest and, consequently, creating an audience to share results to. Original content will help to increment the reach and traffic of the used social media channels, and consequently, the website. Therefore, it is crucial for the Consortium partners to contribute to the content to be published for effective dissemination of PUSH2HEAT on social media. Partners will be encouraged to use the hashtag #PUSH2HEAT as well as to tag the project in the related posts they make on their own accounts. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 5.7 Project Media & Press Releases Press releases will be written by the WP6 partners at crucial points in the project's developments and sent to relevant news outlets. They will be drafted and circulated among the relevant partners for review and comments. At least 4 press releases are foreseen throughout the project. Each of them will aim at generating interest about the project's activities. Each partner can issue its own press releases but needs to inform all partners, specially WP6 leader (EHPA) beforehand to ensure accuracy and consistency of the information. Information will be collected for reporting purposes as well as to make sure that the key stakeholder groups are effectively reached. PUSH2HEAT will also seek to be presented on generalist/specialist media, such as local or national press, magazines, radio, podcasts or TV programmes. Specialist media will be used to reach specific stakeholder groups based on their potential role in the project's replication activities. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 6. DISSEMINATION CHANNELS 6.1 Scientific Publications PUSH2HEAT partners will publish the most relevant results in scientific literature, dedicated journals and magazines that will give EU and international project spread. The publications will follow the agreed IPR protection strategy. Journals from international reference scientific editorials and repositories (e.g ELSEVIER, ASME, IEEE, EPRI, MDPI) as well as relevant technical literature at the national level will be considered. At least 10 scientific publications will be elaborated. 6.2 Participation in conferences & events PUSH2HEAT, and its results, will be presented in several EU and international forums and events related with the scope of the project in order to boost consortium and results visibility. Events identified for the PUSH2HEAT project in an initial stage are as follows: - European Heat Pump Summit - EHPA Annual Heat Pump Forum (including the Heat Pump Award) - IEA Heat Pump Conference - WSED – World Sustainable Energy Days - Sustainable Places - EUSEW – EU Sustainable Energy Week - ICAE – International Conference on Applied Energy - Chillventa - ISH Messe Frankfurt - ICR - International Congress of Refrigeration All partners are encouraged to present PUSH2HEAT at external events to increase the impact of the project. The coordinator must be always informed beforehand about the planned presentations and their content. When necessary, to ensure accuracy and consistency, the presentation content will be developed in cooperation with the coordinator. Furthermore, 2 dedicated workshops, linked with EU and private annual events to increase their scope and reach the relevant audience, will be designed, and implemented for research stakeholders. In addition, WP6 leader, EHPA, will present PUSH2HEAT to its Heat Pump Manufacturers, Research and Innovation Committees and Industrial and Commercial Heat Pumps Working Groups. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. A document to collect the dissemination activities of all the partners will be developed. The document should be filled up every month by all partners to gather all the dissemination activities that have taken place throughout the project: - Posts done on the partners' social media accounts - Post done on the partners websites - Press releases - Presentations in events - Meetings with policy makers… The information collected will be used for reporting purposes and to monitor that all target groups are reached. 6.3 Networking activities Fostering networking will allow project partners to learn from each other, discuss common issues they might be experiencing and get feedback on their work. WP6 Leader EHPA will encourage partners to disseminate further the project through their own social and professional networks (Linkedin, Twitter, Youtube, Xing…) to create discussion, solve doubts and attract future investors. Other networking activities foreseen during the project is the organization of virtual matchmaking sessions and national roundtables in which stakeholders will benefit from the interaction with policy makers and funding agencies. - 2 National Roundtables – planned in T5.5gathering policy makers from local, National and EU levels to provide their inputs on regulatory barriers and recommendations for adaptation and improvement of legislation. - 2 virtual matchmaking sessions in collaboration with funding agencies and initiatives such as Horizon2020 SMARTSPEND (coordinating investments in clean energy R&D), Ideas from Europe, the EU Commission and other funding bodies at the EU level…. Other effective means of disseminating information on the project advances and results at EU and national levels will be identified by all partners. 6.4 Collaboration with EU Projects During the project, close links with other projects will be established. EHPA will promote the joint participation with other like-minded projects (e.g., projects from HE clusters 4 and 5, the LIFE subprogramme on energy transition, other already running H2020 projects, etc.) and members of Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. Hubs4Circularity. Partners will be encouraged to contribute with their project suggestions, and EHPA will coordinate the data collection from partners. The collaboration with other projects will be established by the coordinator and/or EHPA. Workshops will be used as tools to foster collaboration among projects. They will be designed to reach an international audience; they will be livestreamed (via MS TEAMS) and recorded and made available for all participants and interested stakeholders. Table 2: Preliminary list of other like-minded projects to target: Project name Topic Start-end dates CORDIS page MODERATEMarketable Open Data Solutions for Optimized Building-Related Energy Services HORIZON-CL52021-D4-01-03 - Advanced data-driven monitoring of building stock energy performance 1st June 2022 – 31st May 2026 https://cordis.europa.eu/project/id/101069834 CHRONICLE - Building Performance Digitalisation and Dynamic Logbooks for Future ValueDriven Services HORIZON-CL52021-D4-01-01 - Advanced energy performance assessment and certification 1st July 202231st December 2025 https://cordis.europa.eu/project/id/101069722 INPERSO - INdustrialised and PErsonalised Renovation for Sustainable sOcieties HORIZON-CL52021-D4-01-02 - Industrialisation of deep renovation workflows for energyefficient buildings 1st July 2022 – 30th June 2026 https://cordis.europa.eu/project/id/101069820 Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. InCUBE - An INClUsive toolBox for accElerating and smartening deep renovation HORIZON-CL52021-D4-01-02 - Industrialisation of deep renovation workflows for energyefficient buildings 1st July 202230th June 2026 https://cordis.europa.eu/project/id/101069610 SmartLivingEPCAdvanced Energy Performance Assessment towards Smart Living in Building and District Level HORIZON-CL52021-D4-01-01 - Advanced energy performance assessment and certification 1st July 202230th June 2025 https://cordis.europa.eu/project/id/101069639 High-Quality Data-Driven Services for a Digital Built Environment towards a Climate-Neutral Building Stock HORIZON-CL52021-D4-01-03 - Advanced data-driven monitoring of building stock energy performance 1st June 2022 – 31st May 202 https://cordis.europa.eu/project/id/101069658 SPIRITImplementation of sustainable heat upgrade technologies for industry HORIZON-CL52021-D4-01 - Full-scale demonstration of heat upgrade technologies with supply temperature in the range 90 - 160°C 1st September 2022 – 28th February 2026 https://cordis.europa.eu/project/id/101069672 DECAGONE - DEmonstrator of industrial CArbon-free power HORIZON-CL52021-D4-01-05 - Industrial excess (waste) Heat-to-Power 1st June 2022 – 31st May 2026 https://cordis.europa.eu/project/id/101069740 Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. ** P – Patent; CS – Consultancy services; DS – Direct Sale; L – License; K – Knowhow; IPD – Internal Product development; Pub - Publications 9.2 Partner’s strategy for exploitation The All PUSH2HEAT partners are fully committed to exploit their results after project's end. Depending on partners' activities focus will be different. A summary of individual partners' exploitation strategy is provided in Table 2. Table 5: Partners' intentions for exploitation Type of partner Partners involved Individual exploitation intentions Technology providers SPH, ENER, BSNOVA, QPINCH Commercialize their product developments to reach certain level of specific installations of the new heat upgrade systems 1–2-year industrialization time to commercialize their technologies New products will enable commercial agreements with ESCOs to apply adapted business models tested within the project TUB. TEC, VITO Reinforce the R&D collaboration with technology manufacturers exploring joint access to market and provision of consultancy services for industrial partners willing to integrate the technologies VITO will expect to exploit its software for heat exchanger design and optimisation to contract research and consultancy services to heat exchanger designers, manufacturers and other interested parties. TUB expect to exploit its control software algorithms to contract research and development agreements with other interested parties. Owners of industrial facilities STC, CDG Maintaining the heat upgrade implementations to obtain the highest economic benefit of their productive core business by reducing energy costs. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. Apply continuous control and optimization of related assets, extracting further knowledge an evaluating replication of the PUSH2HEAT solutions in same/similar plants Engineering, consulting companies and clusters ENCI Increase energy and innovation management services by the application of PUSH2HEAT's knowledge Specific joint market approach with ENER, to new industrial customers BONO Lessons learnt from design and commissioning phases of PUSH2HEAT technologies into CDG demo site as well as the contents of the integration guideline and open access evaluation tool is expected to help getting new engineering contracts for industrial heat upgrade projects. EHPA EHPA will foster their dissemination and communication activities within the European Heat Pump sector and will use PUSH2HEAT experience to improve advisory/consultancy services to their associates. Research and academia TEC, FH, POLIMI As responsible partners for the performance monitoring of the demo cases, they will use this valuable database to publish scientific papers (one of its core missions) and support new industrial partners to implement innovative solutions based on PUSH2HEAT results to support facing their decarbonization challenges. The techno-economic performance map and LCA results led by TEC will help pursue this exploitation goal. OST, UPV, CAR, TECV The focus will be on the exploitation of WP5 results, including model-based replication case studies, impact assessments, and adapted business models and contracts that have been identified and tested. These will be published in open-access research journals and disseminated within local partner networks to promote new research initiatives and partnerships (e.g., the Swiss national project SWEET DeCarbCH). Business model descriptions and guidelines for integration will be used for consultancy of further companies in similar situations as the industrial project partners. In addition, TECV will act as a promoter of go-to-market strategies for the PUSH2HEAT results supporting industrial partners through innovation management services while aiming at establishing commercial partnerships. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 9.3 Activities & Roles To develop the presented exploitation strategy, roles defined and main activities that will be carried out along the project are described as follows: 9.3.1 Roles The project coordinator (TEC), with the support of the exploitation manager (TECV) will guide the consortium to deal with the protection of IPR and the definition of business plans defined in WP5, which will lay the foundation for the consortium's exploitation strategy. 9.3.2 Workshops: 3 exploitation workshops will be organized at initial, mid-term and final project phases to address: - A detailed definition of the exploitable results - The development of the replication and exploitation strategy: defining what, who, how, barriers and ownership of every exploitable results - The final definition of IPR and exploitable results The goals of this workshops will be to: - Discuss the most promising exploitable results and first hypothesis related to potential related business plans - Obtain an agreement for the final exploitation actions 9.3.3 Monitoring and reporting: KERs will be updated periodically and reported in the annual project reports. Deliverable D6.3 "Exploitation report: Key results, project innovations and post project strategy" will contain the status of KER at the end of the project with the go to market strategy for the most developed ones (higher TRL and higher market potential). Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. ANNEXES Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. Annex 1: Dissemination activities repository Partner Event title What is it? Workshop, meeting, conference, social media post… Link Date Location Name of the presenter Methods used to present PUSH2HEAT (Flyers, roll up, ppt) No. People reached Target group Status: Perfomed or Planned Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. Annex 2: Agenda and minute taking template XXXX Meeting WPX – Details Time: dd/mm/xxxx Location: xxxx Meeting link – if online Participants Meeting called by: XXX Minutes taken by: XXX Participants: XXX Agenda 10:00 Lorem ipsum Presenter 10:05 Lorem ipsum Presenter 10:10 Lorem ipsum Presenter 10:15 Lorem ipsum Presenter Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them. 10:25 Lorem ipsum Presenter 10:30 Lorem ipsum Presenter 10:50 Lorem ipsum Presenter 11:30 Lorem ipsum Presenter 11:45 Lorem ipsum Presenter 11:55 Lorem ipsum Presenter 12:00 Lorem ipsum Presenter Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or CINEA. Neither the European Union nor the granting authority can be held responsible for them.