Citations refer to the original publication, not to a Scieee localized version.
Klink, A., & Swoboda, B. (2025). Roles of Traditional, Online‐Specific, and Cross‐Channel Marketing Instruments in Multi‐ and Omnichannel Fashion Retail Brand Equity. Journal of Consumer Behaviour, 24(2), 1017–1035. https://doi.org/10.1002/cb.2453
Klink, Angelina, and Bernhard Swoboda. “Roles of Traditional, Online‐Specific, and Cross‐Channel Marketing Instruments in Multi‐ and Omnichannel Fashion Retail Brand Equity.” Journal of Consumer Behaviour, vol. 24, no. 2, 2025, pp. 1017–1035. https://doi.org/10.1002/cb.2453.
Klink, Angelina, and Bernhard Swoboda. “Roles of Traditional, Online‐Specific, and Cross‐Channel Marketing Instruments in Multi‐ and Omnichannel Fashion Retail Brand Equity.” Journal of Consumer Behaviour 24, no. 2 (2025): 1017–1035. https://doi.org/10.1002/cb.2453.
Klink, A. and Swoboda, B. (2025) ‘Roles of Traditional, Online‐Specific, and Cross‐Channel Marketing Instruments in Multi‐ and Omnichannel Fashion Retail Brand Equity’, Journal of Consumer Behaviour, 24(2), pp. 1017–1035. Available at: https://doi.org/10.1002/cb.2453.
A. Klink and B. Swoboda, “Roles of Traditional, Online‐Specific, and Cross‐Channel Marketing Instruments in Multi‐ and Omnichannel Fashion Retail Brand Equity,” Journal of Consumer Behaviour, vol. 24, no. 2, pp. 1017–1035, 2025, doi: 10.1002/cb.2453.
@article{klink2025roles,
author = {Klink, Angelina and Swoboda, Bernhard},
title = {Roles of Traditional, Online‐Specific, and Cross‐Channel Marketing Instruments in Multi‐ and Omnichannel Fashion Retail Brand Equity},
journal = {Journal of Consumer Behaviour},
year = {2025},
volume = {24},
number = {2},
pages = {1017--1035},
publisher = {Hoboken, NJ: Wiley,Hoboken, NJ: Wiley},
doi = {10.1002/cb.2453},
url = {https://doi.org/10.1002/cb.2453}
}
