Citations refer to the original publication, not to a Scieee localized version.
Olota, O. O., Balogun, E. O., & Babawale, O. E. (2025). Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets. Economic Forum, 15(2), 18–28. https://doi.org/10.62763/ef/2.2025.18
Olota, Oluwayomi Omotayo, et al. “Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets.” Economic Forum, vol. 15, no. 2, 2025, pp. 18–28. https://doi.org/10.62763/ef/2.2025.18.
Olota, Oluwayomi Omotayo, Ebenezer Oluwadamilare Balogun, and Opeyemi Emmanuel Babawale. “Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets.” Economic Forum 15, no. 2 (2025): 18–28. https://doi.org/10.62763/ef/2.2025.18.
Olota, O. O., Balogun, E. O. and Babawale, O. E. (2025) ‘Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets’, Economic Forum, 15(2), pp. 18–28. Available at: https://doi.org/10.62763/ef/2.2025.18.
O. O. Olota, E. O. Balogun, and O. E. Babawale, “Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets,” Economic Forum, vol. 15, no. 2, pp. 18–28, 2025, doi: 10.62763/ef/2.2025.18.
@article{olota2025gaining,
author = {Olota, Oluwayomi Omotayo and Balogun, Ebenezer Oluwadamilare and Babawale, Opeyemi Emmanuel},
title = {Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets},
journal = {Economic Forum},
year = {2025},
volume = {15},
number = {2},
pages = {18--28},
publisher = {Lutsk, Ukraine: Lutsk National Technical University},
doi = {10.62763/ef/2.2025.18},
url = {https://doi.org/10.62763/ef/2.2025.18}
}
