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Depósito de investigación de la Universidad de Sevilla https://idus.us.es/ “This is an Accepted Manuscript of an article published by Taylor & Francis in Total Quality Management & Business Excellence on 2018, available at: https://doi.org/10.1080/14783363.2016.1253465.”
Assessment and improvement of organisational social impact through the EFQM Excellence Model Arturo Calvo-Mora, Marta Domínguez-CC Fernando Criado Department of Business Administraon and Markeng, University of Seville, Av. Ramón y Cajal,1, 41018 Seville, Spain Funding This research has been supported by the Junta de Andalucía (Regional Government of Andalusia) (Consejería de Economía, Innovación y Ciencia), Spain (Proyecto de invesgación de excelencia P10-SEJ-6081).
Assessment and improvement of organisational social impact through the EFQM Excellence Model ABSTRACT Total quality management (TQM) and corporate social responsibility (CSR) are relevant management philosophies and frameworks that organisaons use to help generate a sustainable compeve advantage. This contribuon aims to study the influence of TQM social factors (leadership and human resource) and TQM technical and strategic factors (StrategyResources management and process management) with social results. The hypotheses proposed in our research model are tested on a sample of 116 Spanish companies, with experience in TQM through assessments by means of the European Foundaon for Quality Management (EFQM) Excellence Model. The paral least squares structural equaons modelling (PLS-SEM) approach was used to test the research model. Our findings indicate that the EFQM Excellence Model is a reliable and valid framework with which to measure and improve the organisaonal social impact. The synergies and theindirect effects between the TQM crical factors, in the EFQM Excellence Model framework, constute a management system. Moreover, the TQM social factors and Strategy-Resources management factors determine the efficiency with which an organisaon manages its key processes, which have a significant impact on the social results that organisaons are capable of achieving. Keywords: Quality management; TQM; EFQM model; social impact; social responsibility 1. Introduction In an increasingly complex and uncertain environment, directors tend towards mimec isomorphism, that is, faced with the uncertainty of the environment they tend to behave like the other actors in the organisaonal field. For that reason, companies model themselves on other organisaons which share their organisaonal context, choosing as models those which they perceive as having greater legimacy or greater success within the field (DiMaggio & Powell, 1983). Therefore, in an environment dominated by uncertainty, directors tend to consider legimate those pracces that are considered as ‘best pracce’ in the organisaonal field. This explains the proliferaon of the total quality management (TQM) models and the rise of corporate social responsibility (CSR) (Maen & Moon, 2008). The importance of these quesons has led many authors to ask themselves if the key principles and factors of both models converge or diverge (Barre, 2009). The basic queson is: can a company simultaneously align its TQM and CSR objecves and pracces? TQM is a comprehensive management philosophy oriented towards achieving excellent results in relaon to stakeholders (Prajogo & McDermo, 2005). TQM has a global and strategic dimension, as it affects not only the quality of products, services, processes, and management of the organisaon, but also the quality of the relaonships that it maintains with its environment and main stakeholders (Kok, van der Wiele, McKenna, &Brown, 2001). CSR refers to the set of business pracces that meet or exceed the economic, legal, ethical, and philanthropic expectaons of society. It includes the overall relaonships of the organisaon with all of its stakeholders (Tarı´, 2011). For that reason, public authories, professional colleges, and consumers increasingly demand that companies contribute greater benefits to society and measure their posive and negave impacts within it (Maen & Moon, 2008). CSR is intrinsically linked to the concept of sustainable development and the management of the economic, social, and environmental impacts of the operaons of organisaons. McAdam and Leonard (2003), Olaru, Stoleriu, and S¸andru (2011), and Tarı´ (2011) suggest that quality management pracces facilitate the development of environmental management,
require ethical behaviour, need a stakeholder focus, and may facilitate the development of acvies that are socially responsible. It must not be forgoen that all the above must be achieved within terms of compeveness. This has brought about certain pressure to integrate the principles of CSR into quality management systems (ISO 9000), Excellence Models frameworks more used to implement the principles and pracces of TQM. The established Excellence/TQM Models (Malcolm Baldrige Naonal Quality Award, the European Foundaon for Quality Management Excellence Model, the Australian Business Excellence Framework, and the Canadian Framework for Business Excellence) all incorporate a social responsibility element, and advocate management pracces compable with the ideals of CSR (Ghobadian, Gallear, & Hopkins, 2007). From the point of view of the specialised literature, the first authors to relate quality management principles and pracces with social responsibility were termed quality gurus. Deming, Juran, and Crosby indicate the importance of the values, ethical behaviour, the movaon, and the sasfacon of the people (workers and directors) for the success of the quality iniaves (Barre, 2009). Later, the literature has been focused on analysing the impact of TQM pracces on customer sasfacon, workers’ movaon, and the company’s image (Calvo-Mora, Picón-Berjoyo, Ruiz-Moreno, & Cauzo-Boala, 2014). Along this line, Locke, Moon, and Visser (2006) indicate that an important percentage of arcles focusing on environmental subjects require greater aenon by the researchers on the social and ethics areas. Tarı´ (2011) indicates that there are insufficient works simultaneously assessing TQM pracces and social responsibility in the same study, and also that theorecal studies predominate over those of an empirical nature, and that within those of an empirical nature, those using qualitave methodology are more abundant than those using quantave methodology. In addion, although numerous authors suggest there are relaonships between both approaches of management (Kok et al.,2001; Leonard & McAdam, 2003; Mar´n-Caslla, 2002; Withanachchi et al., 2007), there is no consensus in the literature on the best way to integrate them, or which models are more effecve in their implementaon and improvement. Against this background, the present study raises the following objecves: 1) To analyse the suitability (validity and reliability) of the EFQM Excellence Model to assess and improve an organisaon’s social impact. 2) To study how organisaons can improve their results in society through the management of their key processes related to the social impact and social responsibility of the organisaon. 3) To verify how a suitable strategic management of resources and alliances (TQM), strategic and technical factors) and the parcipaon and involvement of the leaders and the people of the organisaon (TQM social factors) are the forerunners of an efficient management of the processes and, indirectly, of the results and social impact of the organisaon. 4) To propose a series of recommendaons for companies, when iniang the process of assessment and interpretaon of the results of the social impact of the company, by means of the EFQM model. In this study, the EFQM Excellence Model (EFQM, 2003, 2010, 2013) was taken as a reference for three main reasons: (1) it is the most used framework for the implementaon of TQM principles and pracces in organisaons (Calvo-Mora et al., 2014; Samson & Terziovski, 1999; Van der Wiele, Dale, & Williams, 2000); (2) in 1991, it was the first QualityAward that explicitly included the importance of measuring the impact and the social results of an organisaon (Kok et al., 2001) and, in the current version of the model, a specific criterion (Society results) is reserved for it; and (3) as Marn-Caslla (2002) indicates, given the non-prescripve character of these excellence models, it is possible to give them an ethical and social responsibility focus when applying the excellence search criteria.
This study connues with a review of the literature in which the principles and evoluon of TQM and CSR are analysed. Later, the proposed model is presented, detailing the hypotheses that will be tested. This will be followed by a descripon of the methodology and data analysis used. The results are then presented, which are followed by a discussion and the conclusions, indicang limitaons and future lines of research of the study. 2. Literature review 2.1. TQM and CSR TQM is a comprehensive organisaonal management approach. This approach is based on the correct integraon of certain cultural values and principles (connuous improvement,innovaon, and dynamism) into the strategy, structure, and processes of the organisaon. To put these values and principles into pracce, organisaons use a series of techniques, models, and systems oriented towards stakeholder sasfacon and strengthening the compeveness of the organisaon. Among the crical factors of TQM idenfied in the literature are an organizaonal culture oriented to connuous improvement; a determined commitment and leadership by the management; strategic planning; connuous improvement; a customerand other stakeholderfocused approach; management based on data and informaon analysis; and the management of personnel, processes and suppliers or other partners (Sila & Ebrahimpour, 2003). In this respect, Rahman and Bullock (2005) classify the crical factors of TQM as follows: 1) So aspects, corresponding to social and behavioural factors, such as an open and flexible culture, the management’s commitment and leadership, the human resources management, and the focus on stakeholders. 2) Hard aspects, associated with the technical factors of the design, implementaon and improvement of the quality management systems, such as the control and management processes, the use of problem-solving tools, and the management of resources and supplier 3) Strategic aspects, that is, the need to integrate the quality objecves, plans, and policies into the general strategic process of the organisaon. On the other hand, CSR is defined as the commitment of an organisaon to assess and to take responsibility for the impacts that its decisions and acvies have on society and the environment, by means of an ethical and transparent behaviour that takes into consideraon the interests of its interested pares, fulfils the applicable legislaon and is consistent with internaonal standards of behaviour, and is integrated into the whole organisaon and put into pracce in its relaonships (‘ISO, 26000’, 2012). According to Carroll (1991), there are four stages of social responsibility: economic, legal, ethical, and philanthropic. The highest level of social responsibility is philanthropy, which has a posive influence on the reputaon and the economic performance of the organisaon (Brammer & Millington, 2005). For Leonard and McAdam (2003), CSR refers to the human rights of the workers, preservaon of the environment, and involvement in the community and social development. On the other hand, Kok et al. (2001) find 14 key elements of CSR which they divided into three groups: 1) External environment, which includes the relaonships with the community, the consumers, the suppliers, and the shareholders. 2) Internal environment, which refers to the culture of environmental protecon, working condions, empowerment, and involvement. 3) Ethical conscience, referring to the codes of behaviour, and ethical values and codes. With respect to the relaonship between TQM and CSR, Leonard and McAdam (2003) tried to clarify this relaonship, based on the ethical foundaon of both models. From the perspecve
of CSR, business ethics are not mere philanthropy, but an essenal foundaon that allows the improvement of the organisaon and the development of society. Similarly, the TQM principles are based on the ethics of connuous improvement of all the organisaonal processes (Zairi & Peters, 2002). Thus, Barre (2009) indicates that the connuous improvement of quality requires a commitment to exceed the expectaons of the customers and other stakeholders, which involves an important ethical base. For Moir (2001), CSR has a posive impact on the progress of businesses, as it reduces ligaons, protects the brand image, improves customer sasfacon, and reduces absenteeism and employee turnover, whilst retaining the personnel with the most talent. Leonard and McAdam (2003) maintain that CSR approaches aspects such as employee sasfacon, protecon of the environment, and sustainability so that it can be defined in terms of ethical legimacy or acceptable ethical behaviour and, second, can be seen from an instrumental perspecve in which the image and the goals of the organisaon are a primary concern. In short, TQM is consistent with the ethical legimacy and instrumental vision of CSR. This suggests that CSR can be incorporated into organisaons more effecvely, and in less me, by using the exisng values, principles, and pracces of TQM (Tarı´, 2011). 2.2. Social impact assessment in the EFQM Excellence Model There are different frameworks for implemenng the values, fundamental principles, and pracces that characterise the whole TQM iniave. Abdullah, Uli, and Tarı´ (2008) differenate between them: (1) based on quality gurus; (2) extracted aer theorecal and empirical research; and (3) excellence models (Deming Model, Malcolm Baldrige Model, and the European Foundaon for Quality Management Model). In Europe, EFQM Excellence Model (EFQM, 2003, 2010, 2013) is the best-known reference when introducing and improving a TQM system. Generally, excellence models include a set of guidelines that are made available to organisaons so that they can develop the concepts of TQM and put them into operaon (BouLlusar, Escrig-Tena, Roca-Puig, & Beltrán-Marn, 2009). The validity of excellence models for TQM implementaon has been widely studied in the literature. Alonso-Almeida and FuentesFrias (2012), Bou-Llusar et al. (2009), Curkovic, Melnyk, Calantone, and Handfield (2000), Flynn and Saladin (2001), Gómez Gómez, Marnez Costa, and Marnez Lorente (2015), and Pannirselvam, Siferd, and Ruch (1998) conclude that the most extended excellence models (EFQM model and Malcolm Baldrige Naonal Quality Award (MBNQA)) and their criteria do capture TQM core concepts and can predict the relaonships between TQM procedures and organisaonal performance. Moreover, Calvo-Mora, Picón-Berjoyo, Ruiz-Moreno, and CauzoBoala (2015) point out how the use of the EFQM Excellence Model guarantees that the management pracces employed form a coherent system. The EFQM Excellence Model has a flexible nature and can be applied to large and small organisaons, in the public and private sectors, as well as to industrial and service companies (EFQM, 2003, 2010, 2013). In addion, it is a dynamic model that has evolved and adapted to social changes. The base for the applicaon of the model and the improvement of the management is self-assessment. Self-assessment measures the level of quality reached in an organisaon through a series of criteria and management and performance indicators. Once the self-assessment has been made, for which different methodologies exist, the organisaon can opt for certain stamps of recognion or may even choose to present a candidacy for different quality awards. For this, it will have to be subjected to a process of external assessment by independent experts who will make a detailed analysis before they verify the self-assessment report presented by the organisaon. In order to achieve sustained success in the management of the EFQM Excellence Model, the integraon of three components is proposed (Figure 1): fundamental concepts of excellence, EFQM Excellence Model criterion, and Results, Approaches, Deploy, Assess and Refine (RADAR) logic (EFQM, 2003, 2010, 2013).
The eight fundamental concepts of excellence outline the foundaon for achieving sustainable excellence in any organisaon. They can be used as the basis to describe the aributes of an excellent organisaonal culture. The fundamental concepts of excellence are (EFQM, 2013) adding value for customers; creang a sustainable future; developing organisaonal capability; harnessing creavity and innovaon; leading with vision, inspiraon, and integrity; managing with agility; succeeding through the talent of people; and sustaining excellent results over me. The previously presented principles are condensed into nine dimensions or criteria which serve as a guide for the implementaon of the management system and the measurement of the results. These criteria are specified in five enablers (leadership, policy and strategy, partnerships and resources, people, and process), and four types of results which the organisaon aains (customers, employees, society, and other key results). To develop each criterion with more detail, these contain a variable number of subcriteria. Altogether, the model considers 32 sub-criteria which are to be approached when carrying out the complete self-assessment (EFQM, 2003, 2010, 2013). Figure 1. The structure of the EFQM Excellence Model. On the other hand, the RADAR logic scheme provides a structured approach to making the self-assessment on the basis of the EFQM model. The elements Approaches, Deploy, Assess and Refine are applied to the agents criterion and contribute evidence on how the organisaon is doing. The Results element is used to assess the results criterion and analyse what the organisaon obtains, as a result of its efforts. In the EFQM model has been incorporated the growing importance of the CSR and sustainability for the management excellence in the organisaons. For example, in the 2003 version CSR was first introduced as a Fundamental Concept, whilst in 2010 100 points were given to criterion 8 instead of the 60 points of the previous version. The 2013 version included, for the very first me, topics such as posive impact in the organisaon, triple boom line, and accountability.
2.2.1. Social impact and fundamental concepts of excellence The aspects related to the social impact of the organisaon are present in the fundamental concepts and, specifically, in the so-called Creang a sustainable future. In this regard, excellent organisaons adopt a strict ethical approach, are transparent, and are accountable to their stakeholders for their performance as responsible organisaons. They consider and promote social responsibility and environmental protecon. The social responsibility of organisaons is defined in their values and integrated into them by means of public and transparent commitments, which contemplate all stakeholders. In addion, they sasfy and exceed the expectaons, standards, and laws that are applicable to them. Also, they manage risks, and they seek and promote opportunies to collaborate with society in mutually beneficial projects, promong and maintaining a high level of confidence among their stakeholders. They are aware of their impact on the present and future community and they are concerned about reducing any adverse impact to the minimum (EFQM, 2003, 2013; Olaru, Dinu, Stoleriu, Sandru, & Dinca˘, 2010). 2.2.2. Social impact and the EFQM Excellence Model criterion Within the results criterion, Society Results analyses the social impact of the organisaon. In this point, it is necessary to highlight that for the EFQM Excellence Model, ‘society’will be the pares which are in some way interested in the organisaon, with the excepon of shareholders, customers, suppliers, and employees, as these stakeholders are considered in the rest of the results criterion. Criterion 8 indicates that excellent organisaons take exhausve measures and reach excellent results with respect to society, including the collaboraon of the organizaon with philanthropic acvies, relaonships with authories, ethics, social responsibility, environment protecon, etc. Within criterion 8 there are 2 sub-criteria: 8a. Measures of percepon and 8b. Performance indicators which specify and detail how to reach and improve the social impact of the organisaon. Moreover, despite CSR and sustainability having a strong presence in social results criterion, this is not the only criterion in which EFQM included them. The fundamental concept of excellence ‘Creang a sustainable future’ is related in three sub-criteria in Leadership, one in Strategy, two in Partnerships and Resources, and one from Processes (EFQM, 2013). In short, it can be seen that the EFQM Excellence Model includes the most significant aspects of CSR when approaching the analysis of the social impact of an organizaon (Ascigil, 2010; McAdam & Leonard, 2003; Olaru et al., 2011). More specifically, Kok et al. (2001) conclude that criterion 8 of the EFQM Excellence Model contemplates 9 of the 14 aspects that these authors consider essenal to CSR: Community relaons, social responsibility and new opportunies, minories/diversity and working condions, ethics awareness, educaon and training, consumer relaons, natural environment, supplier relaons, and the physical environment. 3. Research model and hypotheses The research model and the hypotheses (Figure 2) have been posed, based on the structureof the EFQM Excellence Model, its basic premise, and the review of the specialised literature on TQM, the EFQM Excellence Model, and CSR. Regarding TQM pracces, the enablers of the EFQM Excellence Model have been taken as reference and, more specifically, the grouping made by Calvo-Mora et al. (2014). Through
Figure 2. Research model and hypotheses. a factor analysis, the study summarises the enablers of the EFQM Excellence Model into three factors: Factor 1, which consists of the TQM social factors and includes leadership and human resources management. Factor 2, the strategic resources management of partners has elements related to strategy formulaon and review. These are based on informaon, indicators, and organisaonal learning, as well as on factors related to external partnerships (suppliers and partners) and resource management. Factor 3, process management, encompasses the organisaon’s key processes in order to generate an increasingly greater value for the customers and other stakeholders (Table 1). The grouping of the enabling agents from the EFQM model produced by Calvo-Mora et al. (2014) was chosen as reference, as it allows working with an operaonally simpler research model (3 constructs or latent variables, instead of the 5 contained in the original EFQM model). In addion, the proposed model is complete, as it includes the key elements of the TQM idenfied in the literature (Rahman & Bullock, 2005). The grouping of the enabling agents of the EFQM model into so, strategic, and hard is also used in other studies such as those by BouLlusar et al. (2009), Brown (2002), and Reiner (2002). In short, the research model is based on finding which quality management pracces may facilitate the development of social responsibility. More specifically, an organizaon can manage and improve its impact on society through the management and improvement of its key processes. However, for an efficient management of the processes, the organisaon must have the parcipaon and involvement of its leaders and its people (social factors), as well as a suitable strategic management of its resources and external alliances with the main partners with which it interacts (strategic resources management factors). 3.1. TQM social factors as drivers of TQM iniaves The leadership of the management and the involvement of the human resources are considered determining factors for the success of the TQM and CSR iniaves (Fotopoulos & Psomas, 2010; Pedersen & Neergaard, 2008). Thus, the management must act as a guide and driver in the process of implementaon of the EFQM Excellence Model, and must create and spread the values of excellence in management, as well as establishing goals and objecves that are consistent with these values (Calvo-Mora et al., 2014). From the CSR perspecve, leaders must consider the needs of all stakeholders, creang models of ethical and socially responsible behaviour at all levels of the organisaon (Tarı´, 2011).
The impact of the processes on the results that the organisaon reaches in society has been indicated in the studies by Al-Tabbaa, Gadd, and Ankrah (2013), Benavides-Velasco, QuintanaGarcı´a, and Marchante-Lara (2014), and Olaru et al. (2011). More specifically, Álvarez García, Rama, Vila Alonso, and Fraiz Brea (2014), in a structural analysis of the enabling agents of the EFQM model and the social impact, find posive and significant relaonships between management by processes and social impact (0.371; R2= 13.8%). However, in our work, the relaonship between both variables and the explanatory variance percentage is more elevated. The proposed model also shows that the social impact of the organisaon cannot be improved solely by orienng the key processes and acvies of the organizaon towards a socially responsible management (Rocha, Searcy, & Karapetrovic, 2007). The involvement of the main suppliers and partners, the efficient management of the resources, and the strategic consideraon of quality and the CSR (Strategy-Resources management factors) are also crical variables. This fact is in accordance with that pointed out by Alvarez Garcia et al. (2014), Abdullah et al. (2008), and Rahman and Bullock (2005). This aspect is verified on analysing the very high influence that these variables have on Process management (H3), which explains 46.05% of its variance (Table 3). In addion, the Strategy-Resources management factors have an indirect influence on Social results (Table 3). Finally, the obtained results show that companies which wish to improve their results and their social impact must take into account that TQM social factors are the most important in this respect. In this respect, management leadership and people management indirectly affect the social impact through their influence on the Strategy-Resources management factors and Process management variables (Indirect effect = 0.3426). In addion, TQM social factors have a significant direct effect on Strategy-Resources management factors (H1) and Process management (H2) and explain a high percentage of the explained variance of both variables, specifically 65.56% and 19.42%, respecvely (Table 3). Although not directly related to the social impact, the existence of mulple indirect effects, between the key factors of TQM and the results, has also been studied by Curkovicet al. (2000), Suarez, Calvo-Mora, and Roldan (2016), and Tutuncu and Kucukusta (2007). 7. Conclusions, limitations, and future research lines 7.1. Academic and theorecal implicaons As has been indicated in the discussion, it is not possible to find a unique management factor which affects the results that the organisaon achieves in society. This fact corroborates the mulple relaonships that exist between the agents (criteria and sub-criteria of the EFQM model) which form the management system. Below, we present the relaonhips which we consider the most important for the improvement of the social impact of the organisaon. The whole process begins with the leadership. The highest managers must create the ethical and social principles and values of the organisaons. They must also lead by example of involvement with, and fulfilment of, these principles and values as cultural bases, through acon and behaviour. These principles and values must be translated into acons by the management in response to the demands of society. These aspects are included in the Social factors of the proposed research model. The integraon of the aspects related to CSR into the policy and strategy. The key elements for this are as follows: (1) the communicaon and the results of the CSR policy of the organisaon; (2) the policies and equality of opportunies; (3) demand for the fulfilment of values and the development of acons in CSR from suppliers and partners; and (4) the implementaon of standardised systems of management in maers of the environment (ISO 14000) and CSR (ISO 26000). These elements are included in the
Strategy-Resources management factors and process management dimensions of the proposed model. 7.2. Implicaons for business management The concern of the organisaon about sasfying the expectaons of the people and instuons related to it obliges it to consider in its strategy the need to act in terms of social responsibility and to measure its impact in the society in which it undertakes its acvity. Sll recognising the inherent subjecvity of organisaonal ethics, understood in its widest sense, the respect of certain social standards (whether sanconed by the effecve legality or not) forms part of a TQM, which seeks long-term objecves. This may lead to the sacrifice of obtaining certain short-term profits in the interest of the opportunity to show atudes which contribute to a posive social image of the organisaon. In a broader sense, the management and connuous improvement of quality involve considering the social customer as consisng of the different segments that constute the organisaonal macro-environment (polical-legal, economic, environmental, and sociocultural). In addion, the organisaon must not forget that the relaonships with its stakeholders are based on a balance between rights and obligaons; that is, they must not only receive, but also give. Thus, a relaonship of confidence between an organisaon and society can arise which will lay the foundaons of a socially responsible behaviour. 7.3. Recommendaons for assessment and improvement of social impact A series of acons are detailed below that companies would have to develop to effecvely assess what they are doing to sasfy the social client and how to improve their posioning and social image: Clearly idenfy the stakeholders that it includes in the group called ‘society’, as well as their needs and expectaons. Establish objecves related to social impact: image; degree of influence on the local and naonal economy; ethics; support to educaonal, sporng, or cultural acvies; philanthropic or support acvies to not-for-profit organisaons; prevenon of occupaonal risks; protecon and preservaon of the environment; etc. . Maintain the commitment and involvement of the leaders and highest managers of the organisaon, who must create the ethical values and give an example of their applicaon as cultural bases of acons and behaviour. Involve and movate all the people of the organisaon and make them see the importance of their role in the improvement of the social impact. Demand ethical and socially responsible values and behaviour from the main suppliers and partners. Explicitly establish a policy and strategy relang to social responsibility. Implement suitable channels for gathering informaon, communicang and relang with society, and evaluang their effecveness (surveys, reports, news in the media, meengs with interest groups, Market research, etc.). Idenfy and effecvely manage the key processes involved in the relaonships that the company maintains with society and which can have the greatest impact on it. Establish programmes and plans and assign specific resources to improve the social impact. Design a system of measurement indicators that allow the monitoring of the effecveness of the processes, programmes, and plans related to the social impact of the organisaon. Establish the mechanisms for informing and maintaining a fluid dialogue with the social stakeholders.
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