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The virtualization of the airline industry: a strategic process

Castiglioni, Marco; Gallego Agueda, María Ángeles; Galán González, José Luis

Abstract

This paper analyses the virtualization of the airline industry as a strategic response to competitive pressures. Increased competition has driven the associative behavior of airlines, fostered the development of global alliances and the use of codeshare agreements, substantially modifying the structure of the industry. These changes have resulted in greater efficiency and division of labor in the industry, and have caused airlines to significantly modify their operational strategies. The analysis of the evolution of operational and associative strategies in the airline industry during the past decade (2005–2015) shows the growing virtualization of the sector, derived from the use of codeshare agreements and other alliances between companies. The results show that the associative behavior allows airlines to specialize their operational strategy and to focus their resources and capabilities on a certain type of routes or origin-destination (OD) markets, with a wide variety of strategic behaviors in the industry.

Full text

Depósi o de in es igación de la Uni e sidad de Se illa h ps://idus.us.es/ Es a es la e sión acep ada del a ículo publicado en: This is an accep ed manusc ip o a pape published in: Jou nal o Ai T anspo Managemen (2018): Ma ch DOI: h ps://doi.o g/10.1016/j.jai aman.2017.12.001 Copy igh : 2017 Else ie L d. All igh s ese ed El acceso a la e sión publicada del a ículo puede eque i la susc ipción de la e is a. Access o he published e sion may equi e subsc ip ion. “This is an Accep ed Manusc ip o an a icle published by Else ie in Jou nal o Ai T anspo Managemen (2018): Ma ch,, a ailable a : h ps://doi.o g/10.1016/j.jai aman.2017.12.001.” ” 1In oduc ion O e  hepas  ewdecades, heai lineindus yhasunde goneap o ound ans o ma ion ha has ecen ly apidlyaccele a ed(Pels,2008).Theo igino  hisp ocesso changeliesin hede egula iono  hisindus y,which beganin hela e1970sin heUni edS a esandled o heen yo newac o sandasubsequen inc easeincompe i ion(MinandJoo,2016).Among hesenewac o s,low-cos (Pels,2008)andGul -basedai lines(Anwa ,2015)(Anwa , 2007)a eno ablebecauseo  hei no elandagg essi ebusinessmodels.Becauseo  hesechangesin heindus y,nume ous adi ionalcompaniesha esu e ed omd ama icc ises,whichled o heclosu eo ce ainiconicai lines andnume ousme ge sandacquisi ions,subs an iallymodi ying hes uc u eo  heindus y(Fane al.,2001). Inc easedcompe i ionwi hin hesec o andce ainexogenous ac o s,suchaspoli icaldecisions,ha ep omp edcompanies oadop di e en beha io s,e iden in hei in e na ionaliza ions a egies(Albe se al.,2010),in hei g ow hp ocess(Anwa ,2007) h oughme ge sandacquisi ions(Fane al.,2001),s a egicalliances(deMane al.,2010),and hesubcon ac ingo domes icandseconda y ou es(Gillene al.,2015).Inaddi ion,asigni ican endhaseme ged ega ding he o ma iono globalai linesalliances1(Gagge oandBa olini,2012).This endhasled ochangesin hecompe i ionands uc u eo  heindus yand hesea eexaminedinnume ouss udies (Alde ighiandGagge o,2014;Co boandShi,2015;E ans,2001;Wang,2014). Al houghce ains udiesha ein es iga ed hebusinesss a egieso  hissec o (Anwa ,2007;Gillene al.,2015),li leo no esea chhasanalyzed hee olu iono  heses a egies, he oleo alliancesin hedeep-sea ed ans o ma ionswi hin heindus y,o  he ela ionshipbe ween hese wo hemes.The e o e,insigh in o heindus y'ss uc u alchangesandcompanies's a egicbeha io andabe e unde s andingo  he ac o s ha de e mine hesechangeswillp o idebe e con ex ualiza ion o  henume ouss udies ega ding hisessen ialindus ywi hin heb oade economicsys em. Consequen ly, hep ima yobjec i eo  hiss udyis oillus a eandanalyze hee olu iono  heai lineindus yo e  hepas decade(2005–2015),basedonchangesincompanies's a egicbeha io becausep io s udiesha e The i ualiza iono  heai lineindus y:As a egicp ocess Ma coCas iglionia,∗ mcas [email protected] ÁngelesGallegob [email protected] José-LuisGalána [email protected] aUni e si yo Se ille,Facul yo EconomicsandBusinessAdminis a ion,Depa men o BusinessAdminis a ionandMa ke ing,A daRamónyCajal,1,41018,Spain bUni e si yo Se ille,Facul yo Tou ismandFinance,Depa men o BusinessAdminis a ionandMa ke ing,A daSanF anciscoJa ie ,s/n,41005,Spain ∗Co espondingau ho . Abs ac Thispape analyses he i ualiza iono  heai lineindus yasas a egic esponse ocompe i i ep essu es.Inc easedcompe i ionhasd i en heassocia i ebeha io o ai lines, os e ed hede elopmen o global alliancesand heuseo codesha eag eemen s, subs an iallymodi ying hes uc u e o  heindus y.These changesha e esul eding ea e  e iciencyand di ision o labo in heindus y,and ha ecausedai lines o signi ican lymodi y hei ope a ionals a egies.Theanalysiso  hee olu iono ope a ionalandassocia i es a egiesin heai lineindus ydu ing hepas decade(2005–2015)shows heg owing i ualiza iono  hesec o , de i ed om heuseo codesha eag eemen sando he alliancesbe weencompanies.The esul sshow ha  heassocia i ebeha io allowsai lines ospecialize hei ope a ionals a egyand o ocus hei  esou cesand capabili iesonace ain ypeo  ou eso o igin-des ina ion(OD)ma ke s,wi hawide a ie yo s a egicbeha io sin heindus y. Keywo ds:Ai linealliance;Alliancepo olio;Cons ella ions;Codesha eag eemen s;Vi ualiza ion;S a egicbeha io demons a ed ha majo changesha eoccu edin heindus ydu ing hispe iodo  ime(MinandJoo,2016).Thise olu ionhasgene allybeenanalyzedbyconside ing wo ypeso companys a egies:ope a ionals a egiesbased onai lines’ esou cesandassocia i es a egiesca iedou  h oughcoope a i eag eemen swi ho he ai lines.Weused he heo e icalapp oacho s a egicg oups oanalyzeope a ionals a egies(Po e ,1980)and he ela ional app oach oanalyzeassocia i es a egies(DasandTeng,2002).Tocomple eou analysisweha ealso akenelemen s om he esou cedependence heo y(P e e andSalancik,1978)and heins i u ionaliza ion heo y(Ba leyand Tolbe ,1997). Theanalysisand esul so  hiss udya ebasedonasampleo 28ai lines,eachha ingdi e en cha ac e is ics, oensu e ha  hey e lec ,asmuchaspossible, hedi e si yo companiesands a egieswi hin heindus y.The esul s e e  oai lines’ope a ionals a egiesandassocia i ebeha io andexpoundon he ela ionshipbe ween hese wos a egies. Thes udydemons a es ha  heai lineindus yhasadop ed h eep ima yope a ionals a egies:na ional,global,and egional.Fu he mo e, he esul sindica e ha whileonlya ewai linesha echanged hei s a egies o e  ime,someo  hesechangesa esigni ican .Addi ionally, hiss udyhighligh s heconside ableandg owingde elopmen o associa i ephenomenawi hin heai lineindus y,al houghdi e encesexis be weencompanies.These wo a eas o  company ac i i y should be join ly analyzed because associa i e beha io  is a na u al complemen  o he ope a ional s a egies de eloped by he ai lines. The ocal ai line's ne wo k o  ou es and des ina ions is complemen edbymobilizing he ou esanddes ina ionso i spa ne s h oughcodesha eag eemen s(Casanue ae al.,2014).Thisp ocess educes henumbe andpe cen ageo  ou esdi ec lyope a edbyanai lineandinc eases henumbe o  ou esope a edby hi dpa ies,whichinc eases he i ualiza iono  he ocalai line.The esul ssys ema izeanddocumen  hep ima y endsobse edin hesec o ,whicha ee idencedbycompanys a egiesbu no p e iouslyanalyzedinasys ema ico comp ehensi emanne .Animpo an con ibu iono  hiss udyde i es omi slongi udinalcha ac e ,whichallowsus ounde s and hee olu iono  heses a egies. The esul so  hiss udyshouldbeo in e es  oschola swho ocuson heai lineindus y,manage s,andpublicau ho i ies.F omanacademicpe spec i e, hiss udyis ele an  o heai lineindus yli e a u ein h eeways. Fi s , he esul sp esen aconsis en andsys ema ico e iewo  he a iousope a ionals a egiesusedin heai lineindus y,whichisuse ul o indi idualswhoneed oimp o e hei unde s andingo companybeha io .Second, his s udyin oduces he opico ai line i ualiza ion,aphenomenon ha hasno ye  ecei edmucha en ionins udies ega ding heai lineindus y,bu willsu elyma k hecompe i i e u u eo  hissec o .Finally, he esul sa e ob ainedbyadop ing wo heo e icalpe spec i esno p e iouslycombinedinp io s udies: he ela ional-socialpe spec i e(DasandTeng,2002)and hes a egicg oupspe spec i e(Po e ,1980). F omabusinessp ac iceandpublicpolicype spec i e,iden i ying hes a egiesde elopedin heindus yand hei e olu ionp o idesin o ma ion ha maybeo in e es  op o essionalswhomakedecisions ega ding he u u eo  hei companies.Thiss udyhighligh s he a iousope a ionals a egiesusedin heindus y,whiche ol edindi idually.Inaddi ion, hiss udyemphasizes heimpo anceo  he oleo codesha eag eemen sandglobal alliancesin heexpansiono anai line'sne wo ko  ou esanddes ina ions.Theinc easein henumbe o codesha eag eemen sandpa ne salsoimplieschallenges o manage sbecause heymus manageab oadpo olioo alliancesandde e mines a egies ha can akead an ageo po en ialsyne gies(deMane al.,2010;Ho mann,2005).Finally, he esul sdemons a e ha someo  he as es -g owingai linesin ecen yea sa eloca edindi e en a eas,ha ebeensuppo edby hei  espec i ego e nmen s,anda elikely obecome heleadingcompaniesin heindus y. Thepape iss uc u edas ollows:Thenex sec ionp o idesano e iewo p io s udies ega dingalliances,globalalliances,ands a egicg oupsin heai lineindus y.Sec ion3desc ibes heme hodologyusedin hiss udy. Sec ion4analyzes he p ima yope a ionalandassocia i es a egies usedin he indus y and hei  e olu ion and demons a es how heyha eled o inc eased i ualiza ion in he indus y.Sec ion 5 p esen s heconclusions, implica ions o p ac i ione sand esea che s,andlimi a ionso  hiss udyandsugges ions o  u u es udies. 2Theo e icalbackg ound 2.1Ai linealliancesandglobalalliances Theai lineindus yisama u eindus ywi hahighdeg eeo  i al yandawide angeo compe i i ep ac ices.Recen ly,ai linesha eengagedinin ensecollabo a i eac i i y h oughs a egicalliances.The o ma iono heseallianceshasinc easedconside ablybecauseo  hei manyad an ages o  heai lines.Mos impo an ly,alliancesallowai lines oaccessnew ou esanddes ina ionsanda oidlegalo  egula o yba ie s(Wane al.,2009). Second,alliancesallowai lines oob aincoope a ionbene i s,due oeconomieso scaleandscope(Webe andDinwoodie,2000),asin hecaseso sha ingsaleso ices,ope a ional acili ies,main enancecos s,and equen  lie plans (Wang,2014;WuandLee,2014).Thi d,alliancescaninduceaninc easein he a ico  heai lines,whichin u n esul s,unde equalcondi ions, oaninc easein heload ac o andope a ionale iciencyo  heai lines(Alde ighiand Gagge o,2014;Ba ose al.,2013).Finally,alliancesin ol eanumbe o bene i s o  he a ele s,suchas lexibleschedules,inc eased ligh  equencies,imp o edluggagehandlingse ices,andsha ed equen - lye p og ams(Wang, 2014),which esul inpassenge loyal y o  heai lines(Wane al.,2009).Al houghmany ypeso s a egicalliancesexis ,suchasco-loca ionag eemen sa ai po s(WuandLee,2014), equen - lye p og ams(Wang,2014),and codesha eag eemen s(E ans,2001),code-sha ingis hemos common ypeo alliancein heindus y(Alde ighie al.,2015;MinandJoo,2016)andla gelyde e mines heai lines’coope a i ebeha io .Acodesha eisacomme cial ag eemen be ween woai lines ha allowspassenge s ousea icke  omoneai line o a elonano he ai line.This ypeo ag eemen hasinc easedconside ablybecausei allowsanai line oinc easei sma ke sha ewhile educingope a ionalcos sbybene i ing omeconomieso scale,scope,anddensi y(Adle andHanany,2016). In hisindus y,des ina ionsa eakey esou ce,whe he  hesea epe cei edasanelemen inane wo ks uc u eo asama ke .Wassme andDussauge(2012,p.874)no e ha “ o anai line,oneo  hec i ical esou ces h oughwhich oachie ecompe i i ead an ageisi s ou ene wo k, ha is,access oawide angeo ci y-pai ma ke s.”Themobiliza iono  hesepa ne des ina ionshasled oab oadspec umo collabo a i ea angemen s, pa icula lycodesha es(Casanue ae al.,2014).Howe e ,inaddi ion o hesead an ages, heg ow ho  his ypeo alliance aisesimpo an s a egicques ions o  hecompanies, ega ding heissueo whe he  he ea esome“co e esou ces” ha anai lineshouldp o ec ,in hesenseo keeping hose ou es/ma ke swi hini sownpo olio(Kleymann,2005). Asa esul o  heinc easein henumbe o coope a ionag eemen s,manyai linesha ec ea edago e nances uc u e omanage hei alliancepo olio(deMane al.,2010).Thispo olio e e s o“a i m'scollec iono di ec allianceswi hpa ne s”(La ie,2007,p.1188)andmanaging hesepo olioshasbecomeac i icalac i i ybecausei di ec lya ec sa i m'scompe i i enessand inancialpe o mance(Ho mann,2005). Thec ea iono alliancepo oliosand hesubsequen need o po oliomanagemen ha ealso esul ed om he o ma iono globalalliancesin hela e1980s(Fane al.,2001).Thesenewo ganiza ional o mswe eini ially c ea edbecauseo  heinc easingimpo anceo globalscale(Gomes-Casse es,1994).Aglobalalliance e e s o“ase o  i ms,linked h oughalliances ha compe einaspeci icbusinessdomain.”(Gomes-Casse es,2003,p.1)Unlike globalalliances o medino he indus ies,whicha e empo a yandlinked oaspeci icp ojec ,globalalliancesin heai lineindus ya epe manen andgene alincha ac e (Gudmundssone al.,2012). Thep ima yobjec i eo ai lineglobalalliancesis ocon ibu e o hep o i abili yandde elopmen o ai linesin helong e m, a beyondwha anyai linecouldachie eindi iduallyo bila e ally(Co boandShi,2015).This objec i eisachie ed h oughmeasu es ha  acili a ein eg a ionbe weencompaniesandinclude hede elopmen o join ITsys ems, equen - lye bene i s,andlinkingma ke s,o  h oughmeasu es ha  educecos s,suchas ai po co-loca ionandjoin p ocu emen (Gomes-Casse es,2003).The e o e,bene i so  heeconomieso scopeanddensi yincen i izenewai lines ojoinglobalalliances(Gagge oandBa olini,2012). Fo anai line,pa icipa ioninglobalalliancesin ol esag ea e commi men  han he o ma iono abila e alai linealliancebecause heseo ganiza ionse alua epo en ialnewmembe sin e mso secu i y equi emen s, ne wo kcompa ibili y,andpo en ialg ow h.Beingpa o analliance equi esanai line oassumeace ain olewi hini (Hue inge ,2014);in hesealliancessomeai linesa especialis since ainma ke s,whileo he s end o posi ion hemsel esaslinkp o ide s,connec ing hedi e en ma ke s(Kleymann,2005). Fu he mo e,pa icipa ioninglobalalliancesa ec sanai line'sabili y ojoino he alliancesbecause heseo ganiza ionsp e en o limi  he o ma iono allianceswi hai lines ha a emembe so compe ingglobalalliances (Co boandShi,2015). Consequen ly,globalalliancesha echanged hecompe i i epa adigmin heai lineindus y(Lazza ini,2007),mo ing omcompe i ionbe weenai lines ocompe i ionbe weeng oupso ai lines(Gomes-Casse es,1994),which in u nhasled o heunceasingg ow ho  hei membe sin hepas decade. 2.2S a egicg oups Theconcep o s a egicg oupswasin oducedbyHun (1972)wi h heaimo  econciling hepa adigmo indus ialeconomicswi h ha o s a egicmanagemen .Thepa adigmo indus ialeconomicsasse s ha  he s uc u eo anindus yul ima elyde e mines hepe o manceo acompany,whe eas hepa adigmo s a egicmanagemen pos ula es ha pe o manceisp ima ilyde e minedbyacompany's esou cesandcapabili ies(Mu hie al.,2013). Acco ding oPo e (1980,p.129),“as a egicg oupis heg oupo  i msinanindus y ollowing hesameo asimila s a egyalong hes a egicdimensions.”Thisconcep highligh s hein luenceo  heindus yon indi idualcompaniesand heimpo anceo  hecompanies’indi idualcha ac e is ics. Theuseo  his heo e icalapp oachallowsus oiden i y hep ima ys a egiesu ilizedin heindus ybyanalyzingase ieso  a iablesanddimensions(McGeeandThomas,1986).Iden i yingcompanies’s a egiccon igu a ion isimpo an anduse ulbecausei “ ep esen saway omeaning ullycap u e hecomplexi yo o ganiza ional eali y”(Ke chenandShook,1996,p.441)andallowsus ounde s andbe e  hes uc u eande olu iono anindus y. Fu he mo e,s a egicg oupanalysisispa icula ly ele an becauseo i suse ulness o iden i yingpossibleba ie s omobili yand hedi e en s a egiesde elopedwi hin ha indus y(Meh aandFloyd,1998).The e o e, his heo e icalapp oachisapp op ia e o de elopingapano amicpe spec i eo anindus y,whichis e yuse ul o anexplo a o ys udysuchas hisone.Cu en s udiesha eno p o idedagene alo e iewo  heexis ings a egies in heai lineindus y,bu  a he ha e ocusedonspeci icai linep o iles,suchas egionalai lines(Gillene al.,2015)o ai linesloca edinspeci icgeog aphicala eas,suchasGul ai lines(Anwa ,2007)o USai lines(Mu hie al., 2013). In hecon ex o  heai lineindus y,se e als udiesha eused hes a egicg oupsapp oach,al hough heyusea a ie yo me hods oiden i y hedi e en g oups(BaileyandWilliams,1988;Cosmase al.,2013;KlingandSmi h, 1995;Magalhãese al.,2015;Mu hie al.,2013).Theses udiesshow“ heexis enceo s a egicg oupsbydemons a ing ha  he ea eg oupe ec sindependen  om he i me ec sand heindus ye ec s”(Mu hie al.,2013p.60). Howe e , he emaybeanumbe o o igins o  heseg oups,since heymaybe he esul o pa hdependency,coo dina edin e ac ions,andmime icp ocesses(Mu hie al.,2013). Fu he mo e, headop iono  his heo e icalapp oachisuse ul o ananalysiso  heai lineindus y o  wo easons.Fi s , hisapp oachp o idese idenceo  hedi e en ope a ionals a egiesu ilizedin heai lineindus y andindica eshow heye ol ed,whichimp o esou knowledgeo  heindus y.Second, his heo e icalapp oachclea lycomplemen s he ela ionalapp oachp omo edbys udies ega dingalliancene wo ksandglobalalliances(Das andTeng,2002;Gomes-Casse es,1994,2003;Lazza ini,2007).Al hough he o ma iono alliancene wo ksandglobalalliancesinanindus ysugges sa ansi ion omcompe i ionbe weencompanies ocompe i ionbe weeng oups (Gomes-Casse es,1994),wemus no  o ge  ha associa i ebeha io  ep esen sacomplemen  oandanimp o emen inacompany'sope a ionals a egy. The esul so ou s udyempi icallycon i m hep e iousli e a u eon heai lineindus y,inwhichi iss a ed ha membe so  hesameglobalalliancesadop di e en ope a ionals a egies.Thiss a egic a ie yisdue o he ac  ha globalalliancesha ebecomemul ile elspecializedhie a chicalo ganiza ionsinwhicheachai lineassumesaspeci icope a ional ole(Kleymann,2005;KleymannandSe is ö,2001).Addi ionally, he esul sshow hedi e si yo associa i e s a egies, e en among membe s o  he same s a egic g oup.This di e si y isdue o he ac  ha  he associa i e s a egies ep esen  a ela i ely lexiblecomplemen  o he ope a ional s a egy o  he ai lines. An ope a ionals a egy plays a undamen al ole inensu ing he de elopmen o an ai line andin le e aging heoppo uni ies ha  a ise om pa icipa ion inglobalalliances. Pa icipa ionin aglobalalliancedoesno necessa ily gua an eeanai line'ssuccess,asdemons a edbyai lineclosu es(e.g.,Male in2012andMexicanain2010)andai lines ha ha ebeenabso bedbyo he ai lines(e.g.,CanadianAi linesin2000andAus ianAi linesin2009). Despi e heimpo anceo associa i eac i i ies,ai lines'indi iduals a egiesplaya undamen al olein hei de elopmen andsu i al. Inaddi ion, hes a egicg oups heo e icalapp oachisapp op ia e o s udying heai lineindus ybecauseo  hela genumbe o ai lines ha s illdono belong oaglobalallianceandcon inue oope a eindependen ly. Howe e , hesecompaniesdousecodesha eag eemen s,andgene ally, hei s a egiesa esimila  o hes a egiesu ilizedbymembe so globalalliances.Cu en ly, he h eeleadingglobalalliances(S a Alliance,SkyTeamand Onewo ld)include74membe sando he a ilia edai linesandha eapassenge  olume ha isnea ly60%o  heen i eindus y(Wang,2014). 3Me hodology 3.1Sampleandda acollec ion To ep esen  hedi e si yo  heai lineindus y, hesampleincludes28ai lines2 ha ha edi e en p o iles.A heo e icalsampling echnique(non- andomin en ionalsampling)wasused oselec  heai lines(Cha maz,2006; LincolnandGuba,1985).Ini ially,23ai lineswe eselec ed,bu a e  heexis ings a egiesin hesec o hadbeeniden i iedusings a egicg oupsanalysis,addi ionalcompanieswe eincluded oaccoun  o possiblechangeswi hin heg oups.The e o e, heo e icalsa u a ionwas eached(B owne al.,2002;Locke,2001;S aussandCo bin,1998). Compe i ionin heai linesec o occu sbe weenglobalalliances(Lazza ini,2007),whichincludeaninc easingnumbe o companies.Thesealliancesha ebecomeessen ial o de elopings a egiesandc ea ing alue(Douglas andTan,2017;Wassme andMeschi,2011).Howe e , hemajo i yo independen ope a o scon inue oexhibi no abledi e encesin hei s a egicbeha io compa ed oai linesa ilia edwi hglobalalliances.Fo  his eason, he selec ionwasbasedon he ollowingc i e ia:(1)ai linesin he h eemajo globalalliances(S a Alliance,Onewo ldandSkyTeam)andindependen ai lines,(2)ai lines ha ha ejoined he h eemajo globalalliancesa  a ious poin sin ime(be o eanda e 2005),(3)ai linesloca edindi e en geog aphicala eas,(4) adi ionalandnewlyc ea ed lagai lines,and(5)publiclyandp i a elyownedai lines.Low-cos companieswe eexcluded om he sample,al hough hey ep esen as a egic ypeandbusinessmodel ha is ep esen a i eo  heindus y(Pels,2008)because hey a elyusealliancesin hei s a egiesandassocia i ebeha io is hep ima y ocuso  hiss udy. Wecollec edin o ma iononawide angeo  a iables o eachai linedu ing2005–2015.The imepe iodwaschosenbecause heuseo codesha eag eemen sand hede elopmen o globalalliancesha eaccele a edin he pas  enyea s. Once heda ahadbeen ob ained,weanalyzed wo ele an aspec so s a egic beha io : heope a ional s a egieso  he ai lines,which a ebasedoneachai line'sne wo ko  ou esanddes ina ions, and he associa i es a egieso  heai lines,whicha ebasedoneachai line'sne wo ko alliances. As ega ds oai lineope a ions,a as amoun o in o ma ionwassyn hesizedin o11 a iablesin ended ocap u e heai lines's a egicope a ionalbeha io ; heseinclude he ollowing:numbe o hubs; lee size;numbe o ou es;pe cen ageo in e na ional ou es;pe cen ageo o he  ou es3;numbe o des ina ions;pe cen ageo in e na ionaldes ina ions;numbe o coun iesse edby heai line;numbe o a easse edby heai line4; a e age ai c a size;anda e age ligh dis ance.Toge he wi h hese a iables,wede elopedap o ile o eachai lineusingquali a i eandins i u ionalin o ma ioncollec ed om hecompanies'webpages, heFligh globalda abaseand o he  sou cesa ailableon heIn e ne . Fo  each ai linewees ablished i so iginande olu ion,i s majo  miles ones(e.g.en yin o o eignma ke s)andde elopmen , i sowne ships uc u e(publico  p i a e),and i ssenio managemen  eams.Wealsoiden i ied hecha ac e is icso  hecompany'scoun yo o iginandi smainma ke .F om hesep o ileswewe eable oanalyzeandin e p e  hes a egicg oupsiden i ied h ough heanalysiso  he ope a ional a iables. Weusedope a ionalda a oiden i y hes a egicg oupsbecause hisisaglobalindus yinwhich“ he ea elikely obespeci iccha ac e is icswhicha ewidesp eadamongo ganiza ions”(Hue inge ,2014p.92).Sinceall ai lines ace hesamep essu es,because heypa icipa einaglobalindus yandsha especi iccha ac e is ics,i isapp op ia e ouseope a ionalda a oanalyze hesec o .Thisisbecauseope a ionalda a ep esen  heai lines’ isible esponse o hep essu eso  hei en i onmen . As ega dsalliances, hiss udyanalyzes wo ypeso coope a ionag eemen s:ag eemen s ela ed ooneo  he h eeleadingglobalalliancesandcodesha eag eemen sbe weenai lines.Fu he mo e,eachai line'salliance po oliowasde e mined o eachyea o  heanalysis(La ie,2007).Theseda aallowus ode e mine heiden i yo  hepa ne s,numbe o codesha e ou eswi heachpa ne ,whe he  hepa ne belongs ooneo  he h eemajo globalalliances,and“ ele an pa ne s”in hepo olio(pa ne swi hape cen ageo codesha e ou es ha exceeds20%o allcodesha e ou es). Theda ain hiss udywe eob ained om h eedi e en sou ces.Da a ega ding ligh s, ou es,des ina ions,codesha eag eemen s,ando he ope a ional a iableswe eob ained om heO icialAi lineGuide(OAG)(2016), he lee size o eachai linewasob ained omFligh Ai lineBusiness(2016),and inally, henumbe o hubswasde e minedbyanalyzing heai lines’webpagesandco po a ein o ma ion. TheOAGda abasep o idedda a o 2005–2015on wodi e en  ypeso  ou es:1) ou espublishedandope a edby he ocalai line,and2) ou espublishedby he ocalai linesbu ope a edby hi dpa yai lines,namely, codesha e ou esbene i ing he ocalai line.The i s  ypeo  ou ewasemployed ode e mine hene wo ko  ou esanddes ina ionso  he ocalai lineand hepa ne s ha accessedi .Thesecond ypeo  ou eswasused o de e mine he ou es owhicha ocalai linehadaccess h oughi spa ne sand hei iden i y. These wose so da awe ein eg a edwi hin o ma iononall hecu en lyope a ingai po sin hewo ld,ex ac ed omOAGanalyze (2016) oes ablish he ypeo  ou es,des ina ionsandcoun iesinwhich heai lines ope a e. 3.2Da aanalysis Usinganexplo a o y ac o analysis, he11 a iableswe e educed o h ee ac o s ha  ep esen signi ican aspec so ai lines'cha ac e is icsands a egicbeha io .The i s  ac o is ela ed osize(numbe o des ina ions, lee size,numbe o  ou es,andnumbe o hubs).Thesecond ac o  e e s oai lines’in e na ionaliza ion(se edcoun ies,se eda eas,pe cen ageo in e na ionaldes ina ions,pe cen ageo in e na ional ou es,andpe cen ageo o he  ou es).The inal ac o includes he ypeo  ligh s ha  heai linesope a e(a e agedis anceo  ligh sanda e agesizeo ai c a ).Fac o analysiswaspe o medusing he maincomponen analysis ex ac ionme hod,wi h oblimin o a ion and Kaise no maliza ion .The h ee ac o saccoun ed o mo e han85%o  hesample a ianceineacho  heyea sand he esul o  heKaise -Meye -Olkin es washighe  han0.56(abo e he equi edle elo 0.5) o all h ee imein e als. Thes a egicg oupswe ede e mined om hese h ee ac o s o  he h eeselec edpoin sin ime(2005,2010and2015)byconduc ingaclus e analysis.Thiss a is ical echniqueiscommonlyusedina a ie yo disciplines o classi yingsubjec s(Hagene al.,2012),whilein heai lineli e a u e his echniquehasbeenusedbyCosmase al.(2013),Magalhãese al.(2015),Smi he al.(1997)andWenandChen(2011). Inapplying heclus e analysis,weinco po a ed heme hodological ecommenda ionsp oposedin heli e a u e(Ke chenandShook,1996).Weapplieda wo-s agep ocedu ebymeanso ahie a chicalclus e andak-means clus e (non-hie a chical),whichis hemos commonlyusedclus e p o ocol.Thehie a chicalclus e p ocedu ebasedon hesqua edEuclideandis anceandon heWa dme hodwasused ode e mine heop imumnumbe o clus e s.A e  ha , hesigni icance(F=26.38,p<0005)o  heclus e di e enceswascon i medbyemployingaMANOVAschemeusedbyMo isonandRo h(1992),amongo he s.Theseclus e sa e he e o eposi edas ep esen ing dis inc s a egic ypes. Once hecandida enumbe so clus e swe ede e mined, hek-meansclus e p ocedu ewasused oassign hedi e en casesin hesample o hemos app op ia eg oup.Fo each imepe iod, i eclus e swe eiden i ied. Thesewillbedesc ibedinde ailandanalyzedin henex sec ion. 4Resul s 4.1S a egiesandchangesin heai linesec o Ai lines a egiesa eanalyzedin hissec ionbyexclusi elyconside ing he a iablesde e minedby he esou ceso eachai line,namely, hei  ou es, lee sandhubs.Following hisanalysis,se e als a egicg oupswe e iden i iedwi hin hesec o ,whichhelpedwi hiden i ying hei mos  iables a egies(Po e ,1980).Byanalyzing hee olu iono  heseg oups,wecan ackchangesinacompany'sope a ionals a egyo e  ime(Meh aandFloyd, 1998). Theope a ionals a egies ha we eiden i ied, oge he wi h heassocia i es a egy,makeup heai line'so e alls a egy.The wos a egiescomplemen eacho he anda ein luencedbyase ieso  ac o s ha a ebo h in e nalandex e nal o heindus y(Hue inge ,2014).In e nal ac o s a ecompoundedby hep esence o low-cos ai lines, he o ma ion o globalalliances and he in luenceo  na ionalcul u e,whileex e nal ac o sa e he inc easinglibe aliza iono ma ke sand hein luenceo s a eson heindus y(Hue inge ,2014). Asmen ionedabo e,weob ained i es a egicg oups o eachyea o  heanalysis(2005,2010and2015),al hough hei membe soccasionallychanged. Theanalysiso  he esul sincludes wo ela edaspec s:(1) heg oupsiden i iedin2015and hei e olu ionbe ween2005and2015and(2) heope a ionals a egiesu ilizedby heai linesdu ing hes udype iod. 4.1.1Iden i ica ionande olu iono  hes a egicg oups The i s g oupincludes i eEu opeanai lines:Ai F ance,KLM,Lu hansa,B i ishAi ways,andAus ianAi lines.Wi h heexcep iono Aus ianAi lines, heo he ai linescanbelabeledas majo globalca ie s anda echa ac e izedby he global eacho  hei ope a ionsbecause heyse eala genumbe o coun iesandgeog aphicala eas.The e o e, hei  ou esanddes ina ionsex end oallcon inen s, he eby educing hei pe cen ageo domes ic ou es.Thep esenceo Aus ian Ai linesin hisg oupmaybesu p ising,gi en ha  he ea u eso  hisai linea eappa en ly e ydi e en  om he es o  heg oup.Howe e ,despi e hedi e genceinsize,i sin e na ionaliza ionp o ileisqui esimila  o ha o  heo he ai linesin he g oup.I couldbea gued, ollowing heideaso Rege andHu (1993), ha Aus ianAi linesisaseconda yg oupmembe (a i m ha implemen s hes a egicg oup ecipelessconsis en ly hanco e i ms),and ha , ollowingi sabso p ionby Lu hansa,i isqui elikely ochanges a egicg oupin he u u e,dependingon hes a egyo i spa en company. Theseconds a egicg oup,whichis e e ed oas la gena ionalca ie s ,includes he h eela ges Ame icanai lines:Ame icanAi lines,Del aAi lines,andUni edAi lines.Thisg oupischa ac e izedby hesizeo i smembe sand hei  ocus ondomes icma ke s. The hi ds a egicg oup,whichis e e ed oas newglobalca ie s ,includes he h eeGul ai lines:Emi a es,E ihadAi ways,andQa a Ai ways.Theseai linesa ebasedin hesamegeog aphicala ea,canbeconside edyoungai lines,and ha eexpe ienced e y apidg ow hin hepas  enyea scompa ed oallo he ai lines.Thesecompaniesu ilizeanope a ionals a egysimila  o ha o  he i s g oupo ai lines( majo globalca ie s ),bu ha esmalle  lee s,whicha ec sall he a iables ele an  oin e na ionalp esenceand hesizeo  heai lines. The ou hs a egicg oupexclusi elyincludes o me  lagai lines(Ae o lo ,Ai Canada,Ali alia,ChinaSou he n,Ibe ia,Ko eanAi ,RoyalJo danian,Scandina ianAi lines,andTapPo ugal).Thesea echa ac e izedby hei mediumsize,a mode a edeg eeo in e na ionaliza ion,andas a egy ha  ocusesonspeci icma ke s.Thisg oupis e e ed oas egionalca ie s . Finally, he i hg oupincludesQan as,AllNippon,JapanAi lines,AlaskaAi lines,Je Blue,Ai Eu opa,Ai China,andAi As ana.Thesea e ela i elysmall,excep Ai China,anda echa ac e izedbyap ima y ocuson hei domes icma ke and onalimi ednumbe o coun iesgene allyadjacen  o hei coun yo o igin.Thisg oupis e e ed oas zonalca ie s . The ollowing able(Table1)summa izes hep ima y ea u eso  heai linesin he a iouss a egicg oupsusing he inal imepe iod(2015)asa e e ence. Table1S a egicg oups(2015):gene alcha ac e is ics. al - ex :Table1 Majo globalca ie s La gena ionalca ie s Newglobalca ie s Regionalca ie s Zonalca ie s Flee size BigLa ge Ve ybigla ge Medium Small Small A e age 191.40 822.33 169.0 154.89 153.50 SD. (91.284) (130.51) (61.39) (135.77) (95.14) Numbe o Rou es BigLa ge Ve ybigla ge Small Medium Small A e age 480.20 2242.33 247.00 555.00 376.75 SD. (184.86) (1143.58) (59.30) (461.46) (188.59) Numbe o des ina ions BigLa ge Ve ybigla ge Medium Medium Small A e age 175.80 369.33 118.33 135.00 89.50 SD (39.23) (98.77) (24.583) (50.24) (37.91) %o in e na ional ou es BigLa ge Small Ve ybigla ge BigLa ge Small A e age 73.88% 25.4% 91.77% 67.16% 32.30% SD (11,26%) (6.16%) (4.34%) (19.71%) (16.92%) Noo se edcoun ies Ve ybigla ge BigLa ge BigLa ge Medium Small A e age 75.80 63.67 68.00 43,89 19.88 SD (16.72) (11.02) (12.49) (6.13) (8.32) Noo se eda eas Ve ybigla ge BigLa ge Ve yBigla ge Medium Small A e age 14.40 11.67 13.33 9.67 6.63 SD (3.05) (4.04) (0.58) (1.80) (2.39) Thes a egicg oups ha weiden i iedha eno  emaineds a ic; hei membe sha echanged h oughou  hes udype iodasindica edinFig.1below.I ispossible oiden i y wo ypes o connec inglines:con inuousanddiscon inuous. Con inuouslinesindica e hena u ale olu iono  hes a egicg oups h oughou  hedi e en  imepe iods,whe easdiscon inuouslines ep esen  hechangesin hes a egicg oups.Themaind i e  ha explains hee olu iono  hes a egicg oupsis heai lines’ope a ionalg ow h.Theo igino  hisope a ionalg ow hmayha ebeenin e nalo ex e nal(me ge sandacquisi ionsands a eaid).Once heai linesha econsolida ed hei in e nalope a ionalp o ile, heybegin os eng hen hei associa i es a egies, husaccele a ing hei  i ualiza ionp ocess. As ega ds hee olu iono eachg oup,Table2illus a es he a ia iono ce ainope a ional a iablesincluding lee size,se edcoun ies,and henumbe o  ou esanddes ina ions,which e lec  hedi e en g ow hs a egiesu ilizedby he ai linesin hedi e en g oups. Table2E olu iono  hemainope a ing a iableso  hedi e en s a egicg oups. al - ex :Table2 2005–2010 2010–2015 Fig.1E olu iono  hes a egicg oupsbe ween2005and2015. al - ex :Fig.1 Flee Rou es Coun ies Des ina ions Flee Rou es Coun ies Des ina ions A e agesize Va ia ion AnnualVa ia ion A e agenumbe Va ia ion AnnualVa ia ion A e agesize Va ia ion AnnualVa ia ion A e agenumbe Va ia ion AnnualVa ia ion Majo globalca ie s SD 176.3 (98.4) +9 −1.6% 76.5 (11.3) −6 −1.1% 190.2 (102.0) +18 −1.9% 76.1 (15.1) +3 +1.3 La gena ionalca ie s SD 525.4 (126.7) +30 +4.2% 49.2 (14.3) +10 +3.6% 736.4 (76.9) +413 +10.6%a60.0 (10.1) +10 +5.9% Newglobalca ie s SD 72.4 (41.0) +58 +6.7% 46.5 (11.6) +15 +9.1% 141.4 (58.2) +91 +7.9% 61.5 (9.9) +15 +8.4% Regionalca ie s SD 131.6 (76.9) +18 +2.2% 38.8 (7.6) +2 +2.3% 148.5 (114.8) +26 +3.9% 42.4 (7.5) +3 +4.1% Zonalca ie s SD 125.1 (68.5) +2 +4.0% 15.4 (8.1) +5 +4.6% 143.9 (85.7) +34 +3.7% 18.2 (7.9) +3 +2.6% aDue ome ge sbe weenAme icanai lines. 4.1.2Themainope a ionals a egiesin heai lineindus y Ananalysiso  hes a egicg oupsiden i ied h ee ypeso ope a ionals a egiesin heai lineindus y:na ionals a egy,globaland egional.Thesea ebasedon heai line'sownne wo ko  ou esope a eddi ec lyo  h oughi ssubsidia ieso subcon ac o ai lines(Wassme andMeschi,2011).Theapp oach ha eachai lineu ilizes oughlyapp oxima es ooneo  hese h ees a egies. Thena ionals a egyisappliedwhenanai linede o es he as majo i yo i se o sand esou ces oi sdomes icma ke .Howe e , hiso ien a iondoesno necessa ilyimplyalacko a en ion oo in e es inin e na ionalma ke s.The la ge na ionalca ie s (Ame icanAi lines,Del aAi lines,andUni edAi lines)and heChineseai lines(ChinaSou he nandAi China)ha eadop ed hiss a egy.Al hough heseai linesha emanyin e na ionalandin e con inen al ou esandope a einala ge numbe o coun ies(be ween33and71), heyp ima ily ocuson hei domes icma ke s,whichconsis o 67.9%o  hei  ou esand86.1%o  hei  ligh s.Simila ly,mos o  hei des ina ions(be ween59.4%and66.1%)a edomes ic.Despi eha ing nume ousin e na ional ou es, heseai linesope a ea e ylowpe cen ageo o he  ou es(be ween0.3%and4.1%),whichindica es ha  hei in e na ional ou essimplyconnec  hei coun yo o igin odes ina ionsab oadandp ima ilyp o idea se ice opassenge sen e ingandlea ing hei coun y.Theai lines’na ionalo ien a iondependsonanumbe o  ac o s;howe e ,oneo  hemos in luen ialis hesizeand u u ee olu iono  hedomes icpassenge ma ke (IATA,2016).Geog aphically, heUni edS a esandChinaa e wo e yla gecoun ieswi hla gepopula ions,bu mos impo an ly, heyha eex emelyla gedomes icpassenge ma ke s.Da a ega dingpassenge  olumep o idedbyIATAindica e ha by2015 heUni edS a esand China we e he wo leading global and domes ic ma ke s o  passenge s and we e conside ably su passing o he  coun ies. Fu he mo e, he domes ic ma ke  ep esen s app oxima ely 70% o  he olume o  passenge s in he Uni ed S a es and app oxima ely90%inChina. Theglobals a egyisappliedwhenanai linede elopsi sne wo ko  ou esinawayinwhichi scoun yo o iginisconnec ed oa e yla genumbe o  o eigncoun ies.Gene ally, heseai lines o manin e na ionalne wo klesscen e ed han hoseo na ionalope a o s.Thiss a egycha ac e izes hemajo globalca ie s(Ai F ance,KLM,Lu hansa,andB i ishAi ways)and henewglobalca ie s(Emi a es,E ihad,andQa a Ai ways).Thehighin e na ionaliza iono  heseai linesis e lec edin hepe cen ageo  hei in e con inen al ou es(be ween26.1%and55.6%),in e na ionaldes ina ions(be ween86.9%and99.3%),ando he  ou es(be ween3.4%and43.5%),whichallshowhighle elso in e na ionaldi e si ica ion. A egionals a egyisde elopedwhenanai lineconcen a esi sope a ionsinaspeci icgeog aphicala ea,ei he inapa icula coun y,asis hecase o ce ainUS egionalai lines,o incoun ies ha bo de  heai line'scoun yo o igin.This s a egyisusedby egionalca ie s (Ae o lo ,Ai Canada,Ali alia,Ibe ia,RoyalJo danian,Scandina ianAi lines,andTapPo ugal)and zonalca ie s (Qan as,AllNippon,JapanAi lines,Je Blue,Ai Eu opa,andAi As ana).Theseai linesa esmalle  han hecompanies ha adop  he i s  wos a egiesandexpe iencedalowe g ow hdu ing hes udype iod.Al hough hei ac i i yisconcen a edinaspeci icgeog aphicala ea, hesecompaniescan lylong-haulo in e con inen al ou es oconnec  he ai line'scoun ywi h hep ima ywo ldpassenge ma ke s,e en hough heyope a eonlyasmallnumbe o such ou es. Logically, hechoiceo apa icula ope a ionals a egyde e mines he ypeo  ou es ha anai lineope a es, he equencyo  ligh s,and he ypeo ai c a includedini s lee .Ana ionals a egygene allyconsis so sho andmedium-haul ou es,ahigh equencyo  ligh s,and lee s ha includemediumandsmallai c a .Aglobals a egygene allyconsis so long-haul ou es,alow equencyo  ligh s,and lee s ha includela geai c a .Themos bindingpa ame e  o  hemediumand long e ms a egiesis he ypeo ai c a includedinanai line's lee because his ep esen sasunkcos (Gagge oandBa olini,2012),namely,acos  ha hasal eadybeenincu edandcanno easilybe eco e ed. Ine i ably,compe i ionoccu sinallma ke sbe weenallai linesbecause his i al ymani es sa  heindi idual ou ele el(Gimeno,2004); he e o e,companieswi hin he a iousg oupscompe eagains eacho he  o ce ain ou es.Howe e ,a Thisisanexplo a o ys udy ha wasconduc edwi h hesolepu poseo p esen ingas a egico e iewo  hesec o ;howe e , hesamplingo ai linesislinked ooneo  hep ima yweaknesseso  hes udy.I ispossible ha o he s a egiescouldbeiden i iedwi hin heindus y,al houghbo h heselec iono  hesampleand heconsis encyo  he esul sappea  oindica e ha anynews a egywouldme elybeamodi ica iono  heonesiden i iedin his s udy.Ano he limi a ionin ol es heda ausedin heanalysisbecauseonly he ou eso e edby heai linesa econside ed,wi hnoin o ma ionon ligh  equency.Howe e ,because hisisanexplo a o ys udy,weconside  ha  his choice,al houghalimi a ion,isapp op ia ebecause henumbe o  ou esindica es hesizeande olu iono  heai lines.Howe e , u u es udiesmo e ocusedonspeci ic opicsshoulda oid hisomissionbecauseajoin analysiso ou esand equencieswouldo e anenhancedunde s andingo ai lines’ope a ionals a egiesand hei associa i ebeha io s. 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Wassme U.andMeschiP.X.,Thee ec o code-sha ingalliance o ma ionsand e mina ionson i m alue: he oleo co-specializa ionandscopeex ension, J.Ai T ansp.Manag. 17,2011,305–308, h ps://doi.o g/10.1016/j.jai aman.2011.03.005. Webe M.andDinwoodieJ.,Fi h eedomsandai linealliances.The oleo  i h eedom a icinanunde s andingo ai linealliances, J.Ai T ansp.Manag. 6,2000,51–60. WenC.H.andChenW.Y.,Usingmul ipleco espondenceclus e analysis omap hecompe i i eposi iono ai lines, J.Ai T ansp.Manag. 17,2011,302–304,h ps://doi.o g/10.1016/j.jai aman.2011.03.006. WuC.L.andLeeA.,Theimpac o ai linealliance e minalco-loca iononai po ope a ionsand e minalde elopmen , J.Ai T ansp.Manag. 36,2014,69–77,h ps://doi.o g/10.1016/j.jai aman.2013.12.006. Que iesandAnswe s Que y:Pleasecheck hesu nameandgi ennameo  heau ho "JoséLuisGalán"andamendi necessa y. Answe :I 'sco ec .TheNameis:"JoséLuis"and hesu nameis"Galán". Que y:Theci a ion"Anwa ,2015"hasbeenchanged oma ch heda ein he e e encelis .Pleasecheckhe eandinsubsequen occu ences. Answe :The igh ci a ionis:(Anwa ,2015).So,Ichangedi in he e e encelis .Anwa ,S.T.(2015).Supe ‐Connec o s:ANewModelo In e na ionaliza ion om heMENARegion. Thunde bi d In e na ionalBusinessRe iew , 57 (2),163-180.Idele ed hedoi om he e e encebecause helinkwasw ong. A achmen s:Anwa ,2015.pd Que y:Theci a ions‘Wane al.,2014’hasbeenchanged oma ch heda ein he e e encelis .Pleasecheckhe eandinsubsequen occu ences,andco ec i necessa y. Answe :You changeis igh Que y:Re e ences"Smi he al.,1997"isci edin he ex bu no p o idedin he e e encelis .Pleasep o ide hemin he e e encelis o dele e heseci a ions om he ex . Answe :The e e ence o "Smi he al.,1997"is he ollowing:Smi h,K.G.,G imm,C.M.,Wally,S.,&Young,G.(1997).S a egicg oupsand i al ous i mbeha io :Towa dsa econcilia ion. S a egic Managemen Jou nal ,18(2),149-157.SoIaddedi in he e e ences. A achmen s:Smi he al.,1997-SMJ.pd Foo no es 1The e m“globalalliances”, e e s omul ila e alag eemen swi hago e ningsupe s uc u e,suchasOnewo ld,SkyTeam,e c. 2Ae o lo ,Ai As ana,Ai Canada,Ai China,Ai Eu opa,Ai F ance,AlaskaAi lines,Ali alia,AllNippon,Ame icanAi lines,Aus ianAi lines,B i ishAi ways,ChinaSou he n,Del aAi lines,Emi a es,E ihadAi ways,Ibe ia,Japan Ai lines,Je Blue,KLM,Ko eanAi ,Lu hansa,Qan as,Qa a Ai ways,RoyalJo danian,Scandina ianAi lines,TapPo ugal,andUni edAi lines. 3This a iablemeasu es hepe cen ageo  ou es ha dono o igina eo landin heai line'scoun yo o igin.Gene ally,mos  ou eso igina eo landin heai line'scoun yo o igin; his a iablehelpsuse alua e hedi e si ica ion o ai lines. 4TheOAGda abasedi ides he239coun iesand e i o ieso  hewo ldin o18mac oa eas,al houghoneo  hesea easonlyincludesAn a c ica. 5Gene ally,a ilia edai linesa e egionalai lines ha a eownedbyo ha eas ongbusiness ela ionshipwi hamembe ai line. 6Thepe cen ageso pa allelcodesha eag eemen sa eno p o idedin he able;howe e , hesepe cen agesa ecalcula edas100%minus hepe cen ageo complemen a ycodesha eag eemen s. 7Wewouldlike o hankananonymous e iewe  o sugges ing hislineo  esea ch. Highligh s •Ope a ionals a egiesand hei e olu ionin heai linesec o a eanalyzed. •Inc easingimpo anceo globalalliances o indus ycompe i ion. •Ai lines'associa i es a egiescomplemen  hei ope a ionals a egies. •Associa i eac i i iesposenewchallenges o manage s,suchas hemanagemen o alliancepo olios. •Ai lines a egieslead oap ocesso ai line i ualiza ion. Que y:Pleasecon i m ha gi ennamesandsu namesha ebeeniden i iedco ec lyanda ep esen edin hedesi edo de andpleaseca e ully e i y hespellingo allau ho s’names. Answe :All heau ho sha ebeeniden i iedco ec ly. Que y:You a icleis egis e edasa egula i emandisbeingp ocessed o inclusionina egula issueo  hejou nal.I  hisisNOTco ec andyou a iclebelongs oaSpecialIssue/Collec ionplease con ac  .ganesan@else ie .comimmedia elyp io  o e u ningyou co ec ions. Answe :Icon i m ha  hea iclewasw i en o a egula issue.