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The internationalisation of SMEs in the environment of globalisation from the barriers point of view

Abstract

A greater part of both international and national literature on internationalization SMEs and final theoretical models are derived from foreign activities of big companies. Scientists’ attention has been drawn to the problematic of integrating SMEs into international transformation especially in the last two decades. If the enterprise is to be successful (i.e. to be competitive, profitable and viable) under the current conditions and mainly under the conditions of the common European market, it is necessary to focus not only on domestic market but expand further beyond the country frontier. This trend is resulting from the instantly growing competitive pressure of globalised market. Internationalization seems to be one of the principal challenges for small and medium- size enterprises. The significant role of internationalizing activities of enterprises is the level of knowledge which the enterprise has available and what is the scope of utilization like. Globalisation is a big challenge for SMEs in transformation economies on the one side and big threat on the other side. Submitted paper deals with the question of identification of barriers of internationalization activities of SMEs. These barriers can come out from general as well as field and internal environment of the company. In the introduction are indicated theoretical starting points of research of this question. From the latest trends result that just scope and use of knowledge is becoming the motive force of successful business. Results were used from performed empiric research within the framework of the solution to the project GA/402/02/0106 "Internationalization of Small and Medium Enterprises in the Czech Republic".

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The internationalisation of SMEs in the environment of globalisation from the barriers point of view

Author: Šimberová, Iveta
Publisher: Universidad de Sevilla
Year: 2005
Source: https://idus.us.es/bitstreams/07af323f-f009-49da-b022-7268d8fc9be7/download
1
THE INTERNATIONALISATION OF SMEs IN THE ENVIRONMENT OF
GLOBALISATION FROM THE BARRIERS POINT OF VIEW
I e a Šimbe o á
1
1
PhD . I e a Šimbe o á, Ph.D., B no Uni e si y o Technology, Business and Managemen Facul y, Kolejní 4,
612 00 B no, Czech Republic, Phone: + 420 541 143 750; Fax: +420 541 143 751, E-mail:
simbe o a@ bm. u b .cz
2
THE INTERNATIONALISATION OF SMEs IN THE ENVIRONMENT OF
GLOBALISATION FROM THE BARRIERS POINT OF VIEW
I e a Šimbe o á
Abs ac :
A g ea e pa o bo h in e na ional and na ional li e a u e on in e na ionaliza ion
SMEs and inal heo e ical models a e de i ed om o eign ac i i ies o big
companies. Scien is s’ a en ion has been d awn o he p oblema ic o in eg a ing
SMEs in o in e na ional ans o ma ion especially in he las wo decades. I he
en e p ise is o be success ul (i.e. o be compe i i e, p o i able and iable) unde he
cu en condi ions and mainly unde he condi ions o he common Eu opean ma ke ,
i is necessa y o ocus no only on domes ic ma ke bu expand u he beyond he
coun y on ie . This end is esul ing om he ins an ly g owing compe i i e
p essu e o globalised ma ke . In e na ionaliza ion seems o be one o he p incipal
challenges o small and medium- size en e p ises. The signi ican ole o
in e na ionalizing ac i i ies o en e p ises is he le el o knowledge which he
en e p ise has a ailable and wha is he scope o u iliza ion like. Globalisa ion is a big
challenge o SMEs in ans o ma ion economies on he one side and big h ea on
he o he side. Submi ed pape deals wi h he ques ion o iden i ica ion o ba ie s o
in e na ionaliza ion ac i i ies o SMEs. These ba ie s can come ou om gene al as
well as ield and in e nal en i onmen o he company. In he in oduc ion a e
indica ed heo e ical s a ing poin s o esea ch o his ques ion. F om he la es
ends esul ha jus scope and use o knowledge is becoming he mo i e o ce o
success ul business. Resul s we e used om pe o med empi ic esea ch wi hin he
amewo k o he solu ion o he p ojec GA/402/02/0106 "In e na ionaliza ion o Small
and Medium En e p ises in he Czech Republic".
Key wo ds: In e na ionalisa ion, SMEs, ba ie s, Czech Republic, esea ch
3
THE INTERNATIONALISATION OF SMEs IN THE ENVIRONMENT OF
GLOBALISATION FROM THE BARRIERS POINT OF VIEW
I e a Šimbe o á
1. INTRODUCTION
A g ea e pa o bo h in e na ional and na ional li e a u e on in e na ionaliza ion
SMEs and inal heo e ical models a e de i ed om o eign ac i i ies o big
companies. Scien is s’ a en ion has been d awn o he p oblema ic o in eg a ing
SMEs in o in e na ional ans o ma ion especially in he las wo decades. I he
en e p ise is o be success ul (i.e. o be compe i i e, p o i able and iable) unde he
cu en condi ions and mainly unde he condi ions o he common Eu opean ma ke ,
i is necessa y o ocus no only on domes ic ma ke bu expand u he beyond he
coun y on ie .This end is esul ing om he ins an ly g owing compe i i e p essu e
o globalised ma ke . In e na ionaliza ion seems o be one o he p incipal challenges
o small and medium- size en e p ises. The signi ican ole o in e na ionalizing
ac i i ies o en e p ises is he le el o knowledge which he en e p ise has a ailable
and wha is he scope o u iliza ion like.
1.1. In e na ionalisa ion p ocess
In he pe iod o he de elopmen o in e na ionaliza ion, as a e m, i is essen ial o
s a e ha scien is s ha e sugges ed a spec um o a ious app oaches, which lead
a he o blu ing han clea ing up he e m. O igina ing me hodologies ended o
unwind om he si ua ional pe spec i e o he cu en a i ude, classi ying
in e na ionaliza ion as a dynamic p ocess. The la es inding in his a ea has
emphasized he collabo a ion be ween en e p ises and o he en i ies oge he in he
p ocess o in e na ionaliza ion.
While de e mining he e m o in e na ionaliza ion, we ollow Beamish´ de ini ion
(1990) in ou esea ch. His iew is bo h holis ic in na u e and has he ad an age o
4
clea ing up a ious in e na ionaliza ion p ocesses. He sugges s ha
in e na ionaliza ion is a "p ocess by which i ms bo h inc ease hei awa eness o he
di ec and indi ec impac o in e na ional ansac ion on hei u u e, and es ablish
and conduc ansac ions wi h en e p ises o o he coun ies"(Beamish,
1990,p77).This de ini ion has se e al ad an ages, one being he in eg a ion o
lea ning wi h in es men , i.e. he e a e bo h economic and beha iou al componen s.
Secondly, i enables wha Ko honen e al (1996) a gue ha he impo an bu
neglec ed pa o he p ocess o in e na ionaliza ion, which is in e nal
in e na ionaliza ion, examples a e an i-business and impo o goods and se ices. A
hi d he de ini ion implies a he p ocess han an e en .
In esea ch e ms he deba e on in e na ionaliza ion ha e concen a ed on ac i i ies
o bigge en e p ises o a ew pas yea s bu in he wo pas decades a isible
a emp conce ning smalle en e p ises has been no ed. Se e al s a emen s exis s
ha smalle en e p ises do no ake in o accoun manage ial hinking o bigge - size
en e p ises (e.g.O´Fa el e al, 1988).
Some commen a o s belie e ha none o he p esen "schools" (FDI, Uppsala model
and ne wo k model) is able o classi y in e na ionaliza ion o small and medium- size
en e p ises as a whole. Co iello and McAuley (1999) claim ha all he h ee "schools"
a e p esen ed in li e a u e abou small and medium- size en e p ises. Uppsala model
is used mos o all, ne wo k model and FID ollows. Mos s udies ollow a simple
heo e ic ame ha may ha e a educ i e e ec on he esea ch. Co iello and Mc
Auley judge elemen s o each school may e ec i ely explain he p ocess o
in e na ionaliza ion in small and medium- size en e p ises.
Wha may seem odd is a ela i e absence owa ds FDI. Buckley (1989) s udied
issues ela ed o di ec o eign in es men s o small and medium-size en e p ises,
and a de eloped model ha could be used o e alua e managemen while deciding in
he p ocess o in e na ionaliza ion. Howe e , only a ew scien is s ha e accep ed his
model. Ne wo k school seems o be e icien o join small and medium- size
en e p ises and o he en i ies, a ious o ganiza ions and minis ies, hose ha play
an impo an ole in hei de elopmen on ou side ma ke s (B idgwa e 1992). The
con ibu ion o hese o ganiza ions, speci ically es ablished o suppo small
5
en e p ises, has been men ioned e y o en by scien is s in he wes e n pa o
Eu ope and he USA.
Two sphe es o heo ies speci ic o in e na ionaliza ion o small and medium- size
en e p ises ha e appea ed ecen ly. Fi s one is he esul o wo k by Ko honen e al
(1999) ha looked in o in e nal in e na ionaliza ion o small and medium- size
en e p ises in Finland. They sugges he p ocess o goods impo and se ices is
basic o small and medium- size en e p ises in ha he knowledge o p oduc s,
ma e o quali y and awa eness collec ed du ing nego ia ions and o eign
ela ionship, supplie and cus ome can p o ide an impulse o ou e
in e na ionaliza ion. In eali y, o mos o small and medium-size in es iga ed
en e p ises in e nal in e na ionaliza ion p eceded ou e one. They claim he
p ocesses can be mu ually bound in some o ganiza ions, and sugges ha while
go e nmen na u ally p o ec domes ic ma ke s and can ind impo suspicious,
in e nal in e na ionaliza ion can p o ide signi ican long- ime con ibu ions o he
en e p ises conce ned.
The second sphe e o heo y o in e na ionaliza ion o small and medium-size
en e p ises, being de eloped a p esen , is c i ical o all h ee chie "schools". O ia
and McDougall made a esea ch (New In e na ional Ven u es) o new in e na ional
en u es (McDougall 1989, O ia and McDougall 1994, 1997). The classi ica ion a
new in e na ional en u e as a "business o ganiza ion sea ching om he beginning a
signi ican compe i i e ad an age om he sou ce u iliza ion and sale o esul s in
many coun ies" (O ia and McDougall 1994, p 46).They hink, he phase and model
scope o in e na ionalisa ion a e no con enien o be unde s ood any mo e on how
hese en e p ises a e in e na ionalized, because he s a ed heo y assumes such
en e p ises u ilized om he posi ion a domes ic ma ke .
Bloodgood e al (1997) claims, ha new en u es can aim o in e na ional p esence
om one o wo easons: A i s - in e na ional p esence is equi ed om he poin o
compe i ion in a s a ed sec o , as an example can be cus ome s´ expec a ion
conce ning se ices in in e na ional des ina ions;

6
A second - he new en e p ise may equi e an in e na ional p esence due o he
capi aliza ion o a unique collec ion o manage ial sou ces, global expe ience, new
echnologies and inno a ions, especially as hey may be easily usable apa om
o he s. Despi e he ac Bloodgood e al admi some use ul heo e ical elemen s he e
ha help explain new in e na ional en u es as "s age" (phase) heo y, bu hey a e
no hemsel es su icien . They came o he conclusion ha a slow, se led app oach
o in e na ionaliza ion need no be necessa ily accompanied wi h in e na ional new
en u es; hey also admi he ole o he go e nmen a es ablishing new en e p ises
conce ning ei he iscal policy o na ional base such as esea ch suppo .
1.2. In e na ionaliza ion ba ie s
Se e al s udies dealing wi h ba ie in e na ionaliza ion o expo ing and non-
expo ing en e p ises gene ally a e de o ed o his p oblema ic heo e ically
(Leonido , 1995; Campbell, 1994; Ka skeas and Mo gan, 1994; Mo gan, 1997). On
he basis o hese s udies we may ang ba ie s o in e na ionaliza ion in o i e wide
a eas: inancial, manage ial, and ma ke -o ien ed (including bo h na ional and
in e na ional ma ke s), cha ac e is ics o indus y and en e p ises. Gene ally is known
ha ba ie s o in e na ionaliza ion exis on e e y le el o he in e na ionaliza ion
p ocess.(Mo gan,1997). To unde s and ba ie s may di e om he dependance on
he le el o in e na ionaliza ion o indi idual en e p ises. (Bu on, Schlegelmisch,
1987; Ca ugsil, 1984; Kedi, Choka , 1986, Ka sikean, Mo gan, 1994). These s udies
a e simila in hei concep ual cha ac e is ics issuing o me s udies o unde s anding
expo ba ie s in gene al. (Ka sikean, Mo gan, 1994, Mo gan, Ka sikean 1997,
1998).
1.2.1. Cha ac e is ics o En e p ise
Among basic cha ac e is ics o an en e p ise belongs o example his size. Shaw and
Hassan (2002) ound in hei esea ch o en e p ises p o iding se ices in New
Zealand ha small en e p ises a e mo e capable o be success ul in pene a ion on
o eign ma ke s han big en e p ises. Calo (1994) also s a es, ha size is no a
ba ie o small and medium-size en e p ises.
7
H 1: Size o en e p ise measu ed by he numbe o employees does no
in luence his in e na ionaliza ion ac i i ies.
1.2.2. Cha ac e is ics o indus y
Ano he ac o ela ing o an in e na ional de elopmen o small and medium-size
en e p ises is ha he p ocess may las ela i ely long and esea che s ha e
sugges ed he expo phase i sel could de elop ela i ely long. The p ocess is likely
o be in luenced by he s uc u e o indus y and gi en business en i onmen
(Tyebjee 1994), he e o e he expo signi ican ly di e s in indi idual b anches o
indus y.
Small and medium-size en e p ises in he Czech Republic p esen abou 99, 8% om
he o al amoun o all en e p eneu ial subjec s acco ding o Minis y o Indus y.
9RGiþHN D 9RGiþNRYi  ,Q WKH EUDQFK RI LQdus y he e a e ap ox. 20% o
hese subjec s and employmen a e is abou 47% in he na ional economy.
Bo h Glas and coll. and Smallbo ne a gue ha go e nmen policy may ha e a
signi ican impac on he g ow h and de elopmen o small and medium-size
en e p ises, om which he economy may p o i as a whole. They bo h call o he
de elopmen and implemen a ion o a con enien iscal policy o lowe ax bu den on
small and medium-size en i ies. Ba ie s a e also unde s ood in he sphe e o
insu icien suppo o go e nmen al and non-go e nmen al o ganiza ions, ac ing
adminis a i e bodies, legisla i e secu i y, measu es egula ing expo and e c.
H 2: Go e nmen al suppo o ins i u ions has a signi ican impac on
in e na ionaliza ion ac i i ies o small and medium-size en e p ises.
In e na ionaliza ion may be unde s ood be e in he con ex o an indi idual sec o
and en e p ise (Bo e nad Holmquis 1966, Tyebjee 1994). Bonacco si (1994) claim
ha indus ial s uc u e is impo an because in luences he ela ion be ween he size
o en e p ises and he expo in ensi y
8
9RGiþHNDQG9RGiþNRYiS-24) di ide small and medium-size en e p ises
in he Czech Republic acco ding o hei compe i i e posi ion in o ou g oups:
- Medium-size en e p ises ha ing signi icance o he Czech ma ke and ha ing
long- ime expe ience in in e na ional coope a ion;
- Medium-size en e p ises and small expo en i ies wo king in he a eas o
g ow h and ha ing sho - ime expe ience in in e na ional coope a ion;
- Medium -size and small en e p ises o ien ing on domes ic ma ke and wo king
in adi ional b anches o p oduc ion and consump ion;
- Ve y small en e p ises and mic o en e p ises ancho ed in he local a ea o
domes ic ma ke ega dless expe ience in in e na ional en i onmen ;
$FFRUGLQJWR9RGiþHNDQG9RGiþNRYiDJRRGFRPSHWLWLYHSRVLWLRQLVPDGH
especially by small and medium- size en e p ises ha sys ema ically look a e hei
inno a ion policy ise in p oduc i i y o labou and high quali y o p oduc ion.
H 2a: The eason o inc easing in e na ionaliza ion ac i i ies o Czech small and
medium- size indus ial en e p ises is hei compe i i e abili y in he sphe e o
echnological ma u i y o p oduc s and hei quali y.
1.2.3. Ma ke Cha ac e is ics
To ac well on in e na ional ma ke s is he necessi y o many Czech en e p ises
when conside ing he cha ac e is ics o domes ic economy (small and ela i ely
sa u a ed in e nal ma ke , insu icien na u al esou ces, and ela i ely high deg ee o
specializa ion o indus y).
Liesh and Knigh (1999) claim ha SMEs may u ilize ad an ages o
in e na ionaliza ion such as bigge en i ies so long as hey will be able collec ing
in o ma ion o ex e nal ma ke s. As he small and medium- size en e p ises a e mo e
lexible and eac p omp ly, hey o en ha e he ad an age o being eady o ac i
hey ha e a su icien amoun o in o ma ion and awa eness and a e able o gain.
H 3: En e p ises´ applica ion o ma ke ing ac i i ies has a posi i e impac on hei
in e na ionaliza ion ac i i ies.
9
H 3a: The en e p ises ha engage in in e na ional ade mo e u iliza e he
collec ion o in o ma ion.
H 3b: The en e p ises ha engage in in e na ional ade ollow mo e he needs o
hei cus ome s and hei demands.
H 3c: The en e p ises ha engage in in e na ional ade u iliza e mo e echnology
o op ional ma ke objec i es and hei segmen a ion.
H 3d The en e p ises ha engage in in e na ional ade u iliza e mo e ools o
ma ke ing mix.
1.2.4 Manage ial cha ac e is ics
The link up be ween he p ocess o in e na ionaliza ion and s a egic hinking in small
and medium-size en e p ises equi es some esea ch. The e may be an a gumen
ha inc easing manage ial expe ience o in e na ional ade in luences s a egic
de elopmen o small and medium en e p ises. Tyebje (1994) indica es he
signi icance o de elopmen o manage ial knowledge, his a i udes and ac i i ies o
in e na ionaliza ion o en e p ises´ ac i i ies. Small en e p ises ha e he ad an age in
ha he same people a e likely o deal wi h ei he in e nal o expo p ocesses so ha
he p oblem wi h he ans o ma ion o knowledge and expe ience o employees will
no exis . Fo eign con ac s in he sphe e o ela ionships wi h supplie s may be an
impo an link o he expo in eg a ion (Ma in, 1991).
H 4: The mo e expe ience he manage s o en e p ises wi h in e na ional ades
ha e he mo e in e na ional ac i i ies a e in eg a ed in s a egic planning.
H 4a: The abili ies and expe ience o managemen wi h in e na ional ope a ions
ha e an impac on he in ensi y o in e na ionaliza ion o en e p ises ac i i ies.
H 4b: The en e p ises ha managemen u iliza e ma ke ing ac o s o decision o
he en y o o eign ma ke s a e mo e in e na ionalized.
1.2.5. Ba ie s in he a ea o inancial cha ac e is ics
The p oblem o ise he capi al and sou ces o small and medium- size en e p ises is
one o p oblema ic being in he a en ion o esea che s. (i.g. Fillis, 2001; Buckley,
16
ba ie . F om he poin o iew o a e age da a we may say ha s onge poin s o
en e p ises is chie knowledge o o eign ma ke , collec ed in o ma ion abou he
business p ac ice o o eign compe i o s, abili y o collec in o ma ion abou ma ke s,
a e o unde aking p oduc dis ibu ion on o eign ma ke s, abili y o adjus p oduc ion
wi h o eign s anda ds, abili y o selec and ealize con enien s a egies o pene a e
in o he o eign ma ke , expe ience o in e na ional ope a ions, accep ing new
knowledge, abili y o use up an oppo uni y and language knowledge as well.
All hese ac o s seemed o be s a is ically impo an om he poin o iew o
di e ences be ween INT and NEINT en e p ises. In some cases we e con i med
ela ions be ween abili ies and expe ience o managemen wi h in e na ional
ope a ions and he di e ence be ween INT and NEINT en e p ises, he ela ion
be ween u iliza ion o ma ke ing ac o s and hei in e na ionaliza ion as well. We may
hink ha in ou case pay hypo heses 4a and 4b and by ha we may con i m he
alidi y o hypo hesis 4. The mo e expe ience wi h in e na ional ma ke s manage s o
en e p ises ha e he mo e in e na ional ac i i ies ha e been included in s a egic
planning.
2.1.5 Ba ie s in he A ea o Financial Cha ac e is ics
In he a ea o inancial cha ac e is ics we ha e concen a ed abo e all o a
connec ion be ween inancial sou ces, hei u iliza ion and in e na ionaliza ion
ac i i ies MSP. F om ou en i onmen i is known ha one o he impo an ba ie s o
in e na ionaliza ion may be a p oblem wi h u iliza ion o ex e nal inancial sou ces.
Insu icien inancial sou ces may be a big ba ie while ex ending ac i i ies on o eign
ma ke s. Resul s ha e no con i med hypo hesis 5: Fo small and medium-size
en e p ises he insu icien inancial sou ces a e a ba ie o in e na ionaliza ion
ac i i ies.
Wi hin he ame o esul s has no been con i med any s a is ically impo an ela ion
be ween INT and NEINT en e p ises om he iewpoin o hei u iliza ion o inancial
sou ces. A e age igu es show inexp essi e di e ences in he cha ac e is ics o
ins i u ions used up while inancing en e p ises´ inancial ope a ions. An in e es ing

17
inding is a ela i e wide use o inancial sou ces om Funds o inancing
in e na ional ac i i ies, unds EU e c.
2.2 Conclusion
The p oblema ic o ba ie s o in e na ionaliza ion is he complica ed p oblema ic and
e en in o eign li e a u e no always clea ly desc ibed. Ou expe ience, possibili ies
and access o in o ma ion sou ces ha e in luenced he cha ac e o he p ima y
esea ch. Li e a u e and published esul s o in es iga ion dealing wi h his opic
con i m ha ou ba ie de e mina ion and unde s anding o in e na ionaliza ion ha e
been ela i ely co ec . Howe e , i is necessa y o poin ou o o he possibili ies and
di ec ions o esea ch in his a ea. Ce ainly i would be in e es ing o compa e he
esul s wi h o he ela ed coun ies (coun ies o o me eas e n and middle Eu ope).
In addi ion he a en ion could be d awn mo e e en o a cha ac e is ic o ba ie in he
a ea o mac o economy.
Ou s andpoin o ba ie esea ch was a he a poin o mac o economy,
unde s anding ba ie s om he iewpoin o MSP.
The ce ain limi ed esul o he p esen ed esul s is inc easing unwillingness o
companies o collabo a e in esea ch. The e idence o ha is a ela i ely small
sample o e u ned ques ionnai es o his in es iga ion.
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