STARTUPV: Different approaches in mentoring and tutorship for entrepreneurs in the three stages of a university entrepreneurial ecosystem

50 h Annual Con e ence in Sep embe 2022 1950 Is ael G iol-Ba es, Ma ía Má quez Gómez, Es he Giménez Ca bó and M. Es he Gómez-Ma - ín STARTUPV: Di e en app oaches in men o ing and u o ship o en ep eneu s in he h ee s ages o a uni e si y en ep eneu ial ecosys em - 10.5821/con e ence-9788412322262.1220 doi:10.5821/con e ence-9788412322262.1220 STARTUPV: DIFFERENT APPROACHES IN MENTORING AND TUTORSHIP FOR ENTREPRENEURS IN THE THREE STAGES OF A UNIVERSITY ENTREPRENEURIAL ECOSYSTEM I. G iol-Ba es 1 IDEAS UPV, Uni e si a Poli ècnica de València València, Spain 0000-0002-2197-9161 M. Má quez-Gómez IDEAS UPV, Uni e si a Poli ècnica de València València, Spain 0000-0001-6694-6868 E. Gimenez-Ca bo Escuela Técnica Supe io de Ingenie ía de Caminos, Canales y Pue os, Uni e si a Poli ècnica de València València, Spain 0000-0002-2856-4081 M. E. Gómez-Ma ín Escuela Técnica Supe io de Ingenie ía de Caminos, Canales y Pue os, Uni e si a Poli ècnica de València València, Spain 0000-0003-1555-4383 Con e ence Key A eas: En ep eneu ship Educa ion, Men o ship and Tu o ship Keywo ds: en ep eneu ial ecosys em, men o ing, s a ups, business accele a o , business incuba o 1 Co esponding Au ho : I. G iol-Ba es [email p o ec ed]p .es 50 h Annual Con e ence in Sep embe 2022 1951 ABSTRACT Yea a e yea , a c owd o s uden s om he Uni e si a Poli ècnica de València (UPV), a poly echnic uni e si y in Valencia (Spain) wi h o e 30,000 s uden s, a e encou aged o s a hei own business p ojec s. Since 1992, IDEAS UPV, he En ep eneu ial se ice a UPV, has been men o ing en ep eneu s. Up ill now, IDEAS UPV has helped in he gene a ion o close o 1000 new businesses wi h a su i al a e o o e 60% in i e yea s. In 2012, IDEAS UPV in oduced new men o ing and u o ship ac i i ies o s uden s by he c ea ion o a business incuba o wi hin he uni e si y campus. S a UPV is cu en ly a 5-yea s a up incuba ion p og amme and an en ep eneu ial ecosys em wi h mo e han 300 s a ups and mo e han 50 million eu os o o e all p i a e in es men S a UPV p og amme is di ided in o h ee di e en s ages: (i) STAND UP, in which s a ups de ine a business model and comple e a alida ion p ocess; (ii) START UP, in which s a ups achie e a a ge ed ma ke sha e and build hei company managemen eam; and (iii) SCALE UP, in which s a ups achie e ma u i y and scale o o he in e na ional ma ke s. As uni e si y s uden s and hei s a ups ace di e en needs in e e y s ep o he p og amme, di e en app oaches o men o ing and u o ship a e applied in e e y s age. Fo ins ance, a s a up in he i s s age is men o ed in business modelling o ma ke segmen a ion, while a scale up equi es a mo e speci ic men o ship in dealing wi h co po a es and en u e capi al. These di e en app oaches a e analysed in his wo k including he main indings o he 10 yea s o his p og amme. 1 INTRODUCTION Uni e si ies a e sou ces o alen in which hei s uden s a e p epa ed o ace he challenges o socie y. In addi ion o being ained in echnical knowledge, he eali y o he labo and p o essional ma ke s shows ha s uden s mus also be ained in ans e sal key skills in en ep eneu ship [1]. I is o his eason ha uni e si ies encou age and e alua e compe encies such as eamwo k, esilience and leade ship. Mo eo e , hese skills a e i al o he c ea ion o new companies. In 1992, he Uni e si a Poli ècnica de València in oduced IDEAS UPV, an ad iso y se ice o en ep eneu s om all he uni e si y communi y. Al hough ini ially only he i s phases o he en ep eneu ial p ocess we e co e ed, di e en ac o s such as he ole o uni e si y in i s egional ecosys em and he need o s a ups o s ay close o he uni e si y ha e esul ed in he c ea ion o comp ehensi e uni e si y en ep eneu ial ecosys ems. S a UPV is an en ep eneu ial uni e si y ecosys em and a 5-yea s a up incuba o p og amme managed by IDEAS UPV. Since i s c ea ion, mo e han 300 s a ups 50 h Annual Con e ence in Sep embe 2022 1952 ha e gone h ough his p og amme ha co e s all s ages o he en ep eneu ial p ocess. This pape p esen s he main ini ia i es ca ied ou in each o hese s ages. 2 ACTIVITIES AND SERVICES IN THE PROGRAMME Table 1 shows a e iew o ac i i ies and se ices in e e y s age o he S a UPV p og amme. Table 1. Main ac i i ies and se ices o S a UPV in e e y s age o he en ep eneu ial p ocess S age P eincuba ion S and Up S a Up Scale Up Main use s S uden s Young en ep eneu s En ep eneu s Business people Team En ep eneu Founding eam, Assignmen o oles Comple e a balanced eam Expansion o he eam, new managemen Du a ion While hey a e s uden s 1 yea 1 yea Up o 3 yea s Inno a ion TRL 1-3, Idea TRL 4-6, p oo o concep TRL 7-8, MVP TRL 9, whole p oduc Space School Cowo king P i a e o ice Cus om space Main ac i i ies Business Oppo uni y de ec ion, Mas e ing a echnology, S a ing a Business Model Iden i y cus ome pain, Beachhead ma ke , ma ke s a egy, Cus ome alue p oposi ion, compe i i e ad an age, de elop cohe en se o assump ions “Ge ing ou o he building”, De ining MVPs, Valida ion p ocess, Cus ome de elopmen “C oss he chasm”, Expand o new (in e na ional) ma ke s, In oducing new p oduc s and se ices, Ge ing in es men Main suppo ing Men o ing, eam building, hacka hons, inspi a ional alks, business idea compe i ions Men o ing, ainings on Ma ke ing and Financials, P o o yping, unding, pi ch compe i ions Men o ing, ainings on alida ion, unding, in ellec ual p ope y Men o ing, In e s o ’s Day, ainings on speci ic opics 50 h Annual Con e ence in Sep embe 2022 1953 Al hough each coho o s a ups is selec ed hinking o simila le els, hen each s a up ad ances a a di e en pace. Fo his eason, S a UPV p og amme allows he mos ad anced s a ups o go a a as e pace while he o he s can be p ope ly assessed oo. 2.1 P eincuba ion s age This p e-s age is mainly designed o s uden s who ha e a business idea. The uni e si y o e s inspi ing alks and hacka hons o encou age en ep eneu ial oca ions and a eam building pla o m o ind possible co ounde s in he p ojec . The main men o ing ac i i ies a e ocused on de ining a business model [2] and o acqui e a co ec unde s anding o he ma ke needs, and whe he he en ep eneu has o can access he echnical knowledge equi ed by he en ep eneu ial p ojec . Each o he uni e si y schools inco po a es a space o i s en ep eneu s. 2.2 S and Up s age This s age is designed o hose s uden s and g adua es who decide o ocus on c ea ing a business p ojec . A his s age, men o ing ocuses on es ablishing and quan i ying he key elemen s o a business model, such as he beachhead ma ke [3] and he alue p oposi ion. In addi ion, he eams wo k on o mula ing hypo heses. S a ups a e incuba ed in a cowo king space o acili a e syne gies. 2.3 S a Up s age In his s age, s a ups alida e hei business model h ough a alida ion p ocess in which MVPs [4], p o o ypes and expe imen s a e c ea ed, which in some cases can gene a e pa en s and o he elemen s o in ellec ual p o ec ion. In addi ion, lean s a up me hodologies such as cus ome de elopmen a e used o p oblem-solu ion i and p oduc -ma ke i . S a ups a e incuba ed o a yea in a p i a e o ice. 2.4 Scale Up s age In his las s age, s a ups s op being s a ups o become success ul companies. Ins ead o ocusing on alida ing a business model, hese companies ca y ou ac i i ies o expand and scale he p ojec in a ious ma ke s. Fo his eason, men o ing is ocused on in e na ionaliza ion, ma ke expansion and in es men . This s age las s up o h ee yea s in which he uni e si y p o ides a pe sonalized space o he company. 3 CONCLUSIONS Fo 10 yea s, S a UPV has been assessing s a ups buil by s uden s and g adua es om he Uni e si a Poli ècnica de València acco ding o he s ages desc ibed in his sho pape . Mo e han 300 s a ups ha e been incuba ed in his ecosys em and hese p ojec s ha e achie ed mo e han 50 million eu os o o e all p i a e in es men . 50 h Annual Con e ence in Sep embe 2022 1954 REFERENCES [1] Eu opean Commission (2018), P oposal o Council Recommenda ion on Key Compe ences o Li elong Lea ning. [2] Os e walde , A. and Pygneu , Y. (2010), Business Model Gene a ion: A Handbook o Visiona ies, Game Change s, and Challenge s, John Wiley and sons, Hoboken, pp. 14-19. [3] Aule , B. (2013), Disciplined En ep eneu ship: 24 S eps o a Success ul S a up, John Wiley and sons, Hoboken, pp. 50-55. [4] Blank, S. (2012), The S a up Owne 's Manual: The S ep-By-S ep Guide o Building a G ea Company, John Wiley and sons, Hoboken, pp. 209-210.