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Reporting on Internationalization of Operations, GLOBOP: Design and Management of Global Supply Chains

Mula Bru, Josefa

Abstract

[EN] The research project entitled Design and Management of Global Supply Chains (GLOBOP) focuses on the specific model configuration stages with productive multi location and new productive implantations, which affect the design of productive and logistic systems, and the associated supplier network design. This research project aims to offer a methodological and technical solution for those companies that have begun an internationalization process in recent years (late movers).

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Repo ing on In e na ionaliza ion o Ope a ions, GLOBOP: Design and Managemen o Global Supply Chains Jose a Mula* Resea ch Cen e on P oduc ion Managemen and Enginee ing (CIGIP), Poly echnic Uni e si y o Valencia, Spain *Co esponding au ho : Jose a Mula, Resea ch Cen e on P oduc ion Managemen and Enginee ing (CIGIP), Poly echnic Uni e si y o Valencia, Spain; Tel: 34966528423; E-mail: [email p o ec ed] Rec da e: Ma ch 04, 2014; Acc da e: May 19, 2014; Pub da e: May 27, 2014 Copy igh : © 2014 Mula J, This is an open-access a icle dis ibu ed unde he e ms o he C ea i e Commons A ibu ion License, which pe mi s un es ic ed use, dis ibu ion, and ep oduc ion in any medium, p o ided he o iginal au ho and sou ce a e c edi ed. Abs ac The esea ch p ojec en i led Design and Managemen o Global Supply Chains (GLOBOP) ocuses on he speci ic model con igu a ion s ages wi h p oduc i e mul i loca ion and new p oduc i e implan a ions, which a ec he design o p oduc i e and logis ic sys ems, and he associa ed supplie ne wo k design. This esea ch p ojec aims o o e a me hodological and echnical solu ion o hose companies ha ha e begun an in e na ionaliza ion p ocess in ecen yea s (la e mo e s). In oduc ion The need o accomplish in e na ional ma ke s de elopmen wi h sophis ica ed, di e se cus ome equi emen s and, a he same ime, o pu in o p ac ice global pu chasing s a egies ha exploi wo ldwide supplie ma ke oppo uni ies is in luencing he way p oduc ion and logis ics ne wo ks ha e o be con igu ed and managed. F agmen a ion o p oduc i e p ocesses and mul iloca ion o ac i i ies ha e become ele an . This implies ha he agen s in eg a ing he global supply chain (i.e., dis ibu o s, o iginal equipmen manu ac u e s, o he manu ac u e s, supplie s and logis ic ope a o s, e c.) ha e o ca y ou new ope a ions and supply s a egies o e na ional bo de s o each op imal le els o quali y, lexibili y and cos s. The in e na ionaliza ion p ocess is one o he mos di icul decision-making p ocesses as i implies nume ous isks, mainly o SMES, whose esou ces a e limi ed. The esea ch p ojec en i led Design and Managemen o Global Supply Chains (GLOBOP) ocuses on he speci ic model con igu a ion s ages wi h p oduc i e mul i loca ion and new p oduc i e implan a ions, which a ec he design o p oduc i e and logis ic sys ems, and he associa ed supplie ne wo k design. This esea ch p ojec aims o o e a me hodological and echnical solu ion o hose companies ha ha e begun an in e na ionaliza ion p ocess in ecen yea s (la e mo e s). The gene al esea ch p ojec objec i es a e o: a) p opose a me hodology and associa ed echniques o analyze and design global ne wo ks wi h p oduc i e mul iloca ion, and o design plan s, wa ehouses and supplie ne wo ks in he new in e na ional con ex s ha imply con empla ing all he economic, social and en i onmen al ac o s. The abo e-men ioned ac o s, which a e no inco po a ed in o he design, a e gene a ing delays in implan a ions, majo cos s, and e en unsuccess ul implemen a ions o edesigns; b) de elop concep ual models wi h associa ed wo king me hods, simula ion and op imiza ion decision suppo ools, and implemen a ion guides o acili a e he design and managemen o global supply chains; c) p o ide empi ical esea ch om he p oposed models and ools. Key Fac o s in Design and Managemen in Global Supply Chains The design o a p oduc i e and logis ics sys em mus all in line wi h he company’s in e na ionaliza ion business s a egy [1]. To his end, i is necessa y o make p oduc i e and logis ic decisions by managing esou ces and de eloping compe ences o accomplish ma ke equi emen s. C i ical decisions when dealing wi h he design and con igu a ion o a global supply chain a e he: • Localiza ion o supply sou ces (own and o he wise); • S a egic ole o plan s, supplie s and wa ehouses; • In eg a ion o agmen a ion o p oduc i e and logis ic ope a ions (p oduc ion o pu chasing decisions); • Se ice deli e y s a egies (supply s a egy, p oduc ion s a egy, and pu chasing s a egy • Global ope a ions ne wo k (dis ibu ion ne wo k, p oduc ion ne wo k, supplie ’s ne wo k). P oduc i e and logis ic designs mus con inuously unde go adap ion and econ igu a ion. The e o e, hey mus be designed o ha e he capaci y o be modi iable in he nea u u e o conside changes in p oduc s, a ia ions in he mix o p oduc s, capable- lexible-adequa e-e icien equipmen and echnologies, p io i y ope a ional unc ions o ins alla ions-equipmen -people, and con ingen ac ion p o ocols. These ac o s and cha ac e is ics, which mus be de eloped by global supply chains ha e been summa ized as [2,3]: eac i i y, scalabili y, apid adjus men o exis ing sys ems and e icien p oduc ion. In oday’s economic c isis, cha ac e ized by a globaliza ion con ex , poo demand and inancial di icul y, he SMEs loca ed in de eloped economies a e seeking new p oduc i e implemen a ions o econ igu a ions in hei p oduc i e and logis ic ne wo ks o emain compe i i e. The in e na ionaliza ion p ocesses o bo h he business and ope a ions suppo ing hem ha e especially accele a ed in o de o co e ma ke s in eme ging economies [4]. These p oduc i e and Indus ial Enginee ing & Managemen Mula, Ind Eng Manage 2014, 3:3 h p://dx.doi.o g/10.4172/2169-0316.1000131 Sho Communica ion Open access Ind Eng Manage ISSN:2169-0316 IEM Volume 3 • Issue 3 • 1000131 logis ic s a egies equi e a model con igu ed wi h p oduc i e and/o dis ibu ed mul iloca ion p oduc ion, as well as o ganized di ec and in e se logis ic lows [5]. The p ocesses and p ac ice o imp o e and op imize he pe o mance o a p oduc i e ne wo k ha e no been su icien ly analyzed [6], especially as a as new p oduc i e implemen a ions, and cons an ly econ igu ing and adap ing in e na ional manu ac u ing ne wo ks, a e conce ned [7]. Many SMEs and BUIGs (Business Uni s o Indus ial G oups), which ac locally and p ospe , ail in o eign ma ke s. Change in ma ke s means ha ing o de elop a new analy ical amewo k om which in e na ional specializa ion is unde s ood. The con en ional business heo y can o e analy ical ools, bu i is necessa y o adap hem o new ope a ions-based specializa ion condi ions. Likewise, he e is he need o e lec on he analy ical amewo k om which new o ms o SMEs’ in e na ionaliza ion a e in e p e ed. I is he e o e necessa y o use he dis ibu ed o mul iloca ion p oduc ion concep in supply chain design models; co e ing se e al objec i es simul aneously; conside ing p oduc i e and logis ic decisions oge he . Mo eo e , he e is: he inco po a ion o ools in o he analysis and design phase which allow obus ness and secu i y concep s o be inco po a ed in o econ igu ed p oduc ion plan s and supply chains; he p o ision o comp ehensi e, e ec i e ma hema ical models o help managemen make sui able decisions on in e na ionaliza ion. Some ele an wo ks on hese ma e s a e p o ided in he Table 1 below. Reasons o in e na ionaliza io n [8-12] Access o p oduc ion in low-cos coun ies; 2) p oduc i e uni s close o new ma ke s; 3) agmen a ion o he alue chain and edesigning he alue chain o gain an ad an age in each plan and node indi idually, and o ob ain he coo dina ion syne gies o his ne wo k; 4) c ea ing new p oduc s and ma ke s wi h he comple e alue o global ac i i ies, and using he capaci ies o companies in he p oduc ion ne wo k. P oduc ion-pu chasing economies o scale and in es men e u ns, hus ex ending he li e cycle o a icles in o he ma ke s. In e na ionaliza io n phases [13,7] Spo adic expo s; expo s wi h independen agen s and/o expo s wi h own comme cial delega ions; implemen ing a sha ed p oduc i e uni (join en u e); implemen ing p oduc i e uni s. Some au ho s ha e added he need o con inuously econ igu e and adap he global p oduc ion and manu ac u ing ne wo k. Possible con igu a ions o ope a ions [8] Fo p oduc s in which a apid esponse o consume s can signi ican ly inc ease sales and sale p ices, i is necessa y o make a emp s o ca y ou all he manu ac u ing phases as close o he cus ome as possible by ying o apply lean and mass cus omiza ion p inciples. Fo p oduc s wi h g ea e sensi i i y o p ice, bu which also equi e a apid esponse (seasonali y o ola ile demand), he design phase and p oduc i e p ocess mus be join ly loca ed in a nea by a ea ha o e s he lowes sha ed cos s. Commodi y- ype p oduc s wi h a high alue-weigh a io, whose long- e m demand can be o eseen, mus be loca ed in coun ies whe e labo is cheap, e en beyond he sales a ea. Exis ing guidelines o global supply chains design and managemen a e insu icien o help wi h design and o se up an in e na ionaliza ion p ocess o ope a ions. Design models o supply chains [11,14- 16] I is concluded ha : (1) hyb id app oaches a e mainly adop ed, which combine in ege -mixed linea p og amming o Mul iobjec i e in ege - mixed linea p og amming wi h me a-heu is ics; (2) i s minimiza ion o cos s, o combined wi h o he cus ome s-based c i e ia; second, wi h o he ope a ions-based c i e ia, hese being he main objec i es; (3) mo e alida ed models wi h nume ical examples a e p oposed han hose wi h applica ions wi h eal supply chains; (4) he main no el aspec s o hese wo ks ela e mo e wi h de eloping me a-heu is ics algo i hms han p oblems modeling; (5) he main iden i ied limi a ions e e o he simple na u e o he modeled p oblem (one s age, one sou ce, one p oduc o one planning pe iod, among o he s). O he iden i ied limi a ions include poo compu a ional e iciency and unce ain ies in pa ame e s like demand no being conside ed. Need o new analysis models and ools [7,17,1 8] Supply chain managemen esea che s should p oduce comp ehensi e models o wo king amewo ks o in e na ional manu ac u ing sys ems ha help manage s design and manage hei ne wo ks. These wo king models/ amewo ks should b idge he gap be ween p oduc ion sys ems (Toyo a PS, Vol o PS, Bosch Siemens PS, e c.) and adjus ed manu ac u ing p og ams (lean manu ac u ing), which lead o excellence when implemen ed in o a plan wi h a s able se ing. Howe e , hey a e no ad an ageous in a dynamic ma ke se ing and in new in e na ional mul iloca ion con ex s, o o econ igu ing an exis ing ne wo k. Sho comings in SMEs [19] A Delphi s udy wi h 20 indus ial manage s showing ha he wo king me hods o SMEs lack he decisions made in he p oduc ion ne wo ks design and analysis phase o achie e new scalable p ocesses o p oduc ion plan design, o o de elop supplie ’s ne wo ks wi h a global pu chases s a egy. Table 1: Rele an aspec s o he in e na ionaliza ion o ope a ions Modeling Techniques and Solu ion In speci ic e ms, and based on he iden i ica ion o equi emen s, his p ojec will concep ually cha ac e ize and model ope a ions design and managemen p ocesses in global supply chains, which is he main objec i e o his p ojec . [12,20,21] de eloped a concep ual model (GLOBOPE), which will ac as a s a ing poin o his esea ch p ojec . Analy ical echniques, based on ope a ional esea ch, shall be employed in which linea p og amming, mixed-in ege p og amming, and pa icula ly Mul iobjec i e ma hema ical p og amming, s and ou o analy ically model global supply chains based on concep ual modeling. In o de o o malize unce ain y, uzzy ma hema ical p og amming echniques will be applied. On he one hand, hey can be used o inco po a e he epis emic unce ain y o lack o knowledge in inpu pa ame e s in o he analy ical models o uzziness in hei objec i es [22-24]. On he o he hand, uzzy op imiza ion can be used as a solu ion echnique o Mul iobjec i e ma hema ical p og amming models [25-27]. Mo eo e , me a-heu is ics will be mos sui able o sol e op imiza ion p oblems wi h in eg ali y cons ain s o he a iables since hey seek many solu ions in pa allel. Simula ion models ha e been widely used in supply chains ([28-30]). This p ojec will use Ci a ion: Mula J (2014) Repo ing on In e na ionaliza ion o Ope a ions, GLOBOP: Design and Managemen o Global Supply Chains. Ind Eng Manage 3: 131. doi:10.4172/2169-0316.1000131 Page 2 o 3 Ind Eng Manage ISSN:2169-0316 IEM Volume 3 • Issue 3 • 1000131 simula ion o do wha -i analyses o imp o e he de eloped analy ical models and algo i hms. Finally, he applica ions o he mul iagen sys ems o [31-33] o alida ing he p oposed models a e highligh ed. Acknowledgemen This esea ch is unded by a Spanish Minis y o Science and Educa ion P ojec en i led ‘Ope a ions Design and Managemen in Global Supply Chains (GLOBOP)’ (Re . 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Ind Eng Manage 3: 131. doi:10.4172/2169-0316.1000131 Page 3 o 3 Ind Eng Manage ISSN:2169-0316 IEM Volume 3 • Issue 3 • 1000131