Exploring the Normative Foundation of Journalism Education : Nordic Journalism Educators’ Conceptions of Future Journalism and Professional Qualifications

This is a self-archived version of an original article. This version may differ from the original in pagination and typographic details. Author(s): Title: Year: Version: Copyright: Rights: Rights url: Please cite the original version: CC BY 4.0 https://creativecommons.org/licenses/by/4.0/ Exploring the Normative Foundation of Journalism Education : Nordic Journalism Educators’ Conceptions of Future Journalism and Professional Qualifications © 2022 by the authors. Licensee MDPI, Basel, Switzerland. Published version Jaakkola, Maarit; Uotila, Panu Jaakkola, M., & Uotila, P. (2022). Exploring the Normative Foundation of Journalism Education : Nordic Journalism Educators’ Conceptions of Future Journalism and Professional Qualifications. Journalism and media, 3(3), 436-452. https://doi.org/10.3390/journalmedia3030031 2022 Citation: Jaakkola, Maarit, and Panu Uotila. 2022. Exploring the Normative Foundation of Journalism Education: Nordic Journalism Educators’ Conceptions of Future Journalism and Professional Qualifications. Journalism and Media 3: 436–452. https://doi.org/10.3390/ journalmedia3030031 Academic Editor: Andreu Casero-Ripollés Received: 14 February 2022 Accepted: 12 July 2022 Published: 21 July 2022 Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. Copyright: © 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https:// creativecommons.org/licenses/by/ 4.0/). Article Exploring the Normative Foundation of Journalism Education: Nordic Journalism Educators’ Conceptions of Future Journalism and Professional Qualifications Maarit Jaakkola 1,* and Panu Uotila 2 1Department of Journalism, Media and Communication, University of Gothenburg, P.O. Box 713, SE-40530 Gothenburg, Sweden 2Department of Language and Communication Studies, University of Jyväskylä, P.O. Box 35, FI-40014 Jyväskylä, Finland; [email protected] *Correspondence: [email protected] Abstract: This article deals with Nordic journalism educators’ conceptions of journalism by placing the concept of normativity at the center. The values, norms and ideas concerning journalism and journalistic practice have previously been studied by journalists and journalism students around the world and in the Nordics, while the Nordic journalism educators’ conceptions have remained more or less without attention. Nevertheless, journalism educators play a crucial role in defining what journalism is and what it is not, and thus largely affect future practitioners’ ideas of journalism. Using a questionnaire that has been employed in previous studies, journalism educators within the academic journalism training in Denmark, Finland, Iceland, Norway and Sweden (n= 115) were surveyed in terms of their conceptions. It was found that the journalism educators, of which 35 per cent had a doctoral degree, still largely subscribe to the ideas of the welfare state. In addition, the ideas of slow, investigative, constructive and solutions-based journalism have gained high popularity among the Nordic educators, which, we argue, dovetails well with the pedagogical aims of journalism education. Keywords: journalism educators; journalism education; journalistic values; professional identities; normativity; the Nordic countries 1. Introduction This article focuses on journalism educators’ normative conceptions and future anticipations of journalism. Journalism educators play a crucial role in defining and mediating the central ideas of journalism, professionalism and professional practice to aspiring journalists. Journalism educators are to a large degree in the position of affecting students’ ideas of what journalism is and what it should be, or what it is not and what it should not be. In his or her pedagogical activities, the individual educator is, of course, bound by curricula and teachers’ communities, as well as institutional strategies and academic norms. Even the industry and professional communities largely affect journalism students, for example, through internships and pedagogical collaboration on journalism courses. However, it is the journalism educator who typically delivers the overall ideas and summarizes the accumulated experiences into a framework that the students adopt. Journalism educators have thus always had the potential of being influential normative actors and changemakers. While journalists and news organizations, journalistic cultures, professional practices and journalism students have been intensively and systematically studied during recent years, journalism educators have not received much attention. The study of journalism education as an educational and academic practice has become a distinct strain of research within journalism studies (see e.g., Deuze 2006;Josephi 2019;Solkin 2020). Journalism education refers to the study programs that have an objective to educate future professionals; in this study, we focus on academic institutions within higher education. The degree Journal. Media 2022,3, 436–452. https://doi.org/10.3390/journalmedia3030031 https://www.mdpi.com/journal/journalmedia Journal. Media 2022,3437 programs within journalism education have permanent structures that need to be officially accepted or accredited within the structures of higher education, following formal curricula, in contrast to journalism training that is a short-term, project-based education connected to the work life of employed journalists. The Nordic countries, with democratic societies with traditions of welfare states, are forerunners in journalism education. Journalism education was started as early as 1925 in Finland, which was also the first Nordic country to establish a professorship in newspaper studies in 1947. In this article, we focus on journalism educators in the Nordic countries—Denmark, Finland, Iceland, Norway and Sweden. The Nordic countries have been found to have many similarities with each other. They have a strong journalistic professionalism, state intervention, welfare-state ideology and a high newspaper circulation and readership and have adopted the same type of media system (Hallin and Mancini 2004) and journalism culture (Ahva et al. 2017;Hanitzsch et al. 2019) supported by relatively similar systems of journalism education (Hovden et al. 2016). There are studies that have focused on the educational infrastructures in the Nordic countries, such as the study programs within the national educational systems in comparison (e.g., Hovden et al. 2016;Terzis 2009;Nowak 2019), journalism curricula (Jaakkola 2019) and course literature (Jaakkola and Uotila 2020). In this article, instead of focusing on the structures or pedagogical contents, we concentrate on the relationship that journalism educators have to their object of teaching and study, journalism. This area of inquiry is of particular interest because it resonates with the recent studies of journalistic culture and work, as well as students’ conceptions of journalism. We will begin by taking a look at the recent academic research on journalistic cultures and journalism educators in the Nordic countries, bringing these two areas together. Thereafter, we will describe our study design before going further to the results of a survey (see Supplementary Materials) conducted in the Nordic countries. 2. Previous Research During recent years, the field of journalism studies has been organized to study the ideas of professionalism and professional cultures. Journalists’ professional identities and the values in journalism cultures have been richly studied, above all because of transnational comparative research projects. Building upon the previous efforts to inquire into the professional practitioners’ identities across the globe (Weaver 1998;Weaver and Willnat 2012;Willnat et al. 2013), the Worlds of Journalism Study (WJS) conducted a number of cross-country comparisons of the central dimensions of journalistic cultures across the world (Hanitzsch et al. 2019), including the Nordic countries. The Journalistic Role Performance project (JRP) studied journalists’ role conceptions, performances and enactments (Mellado et al. 2017), providing a more global context for regional examinations. These projects dissected the anatomy of the journalistic professionalism and pointed out differences in different parts of the world; thus, also marking a place for the Nordic journalism culture (Hovden and Väliverronen 2021;Ahva et al. 2017) and providing frameworks for inquiring into stakeholders’ views on journalism. Complementing the studies of journalists and journalistic cultures, journalism students have also been surveyed. The project Journalism Students across the Globe: Professionalization, Identity and Challenges in a Changing Environment (JSG) conducted simultaneous surveys of journalism students from 2011 to 2015, exploring their interests and experiences (see e.g., Hanusch and Mellado 2014;Hanusch et al. 2015a,2015b). Together with national initiatives, the study has led to increased information on Nordic journalism students, including their preferred future areas of work, interest in different journalistic beats, practical work and internship experience, study motivations and assessment of future threats to journalism (Hovden and Esperås 2014;Mäenpää and Ahva 2017;Stigbrand and Nygren 2013). The Hovdabrekka project collected Nordic educators and researchers to survey journalism students in Denmark (incl. Greenland), Finland, Iceland, Norway and Sweden, which resulted in an anthology (Hovden et al. 2016). In addition, the impact of journalism education on students’ socialization into industry professionals has been studied in differ- Journal. Media 2022,3438 ent parts of the world (Jackson et al. 2020;Vasilendiuc and Sutu 2021;Williams et al. 2018; Hanusch et al. 2015a,2015b;Hanusch 2013;Rimestad and Gravengaard 2016). In this context, the studies of journalism educators have not been recently studied in the Nordics. Sloan (1990) was among the first to dedicate attention to journalism educators as individuals with influence in the journalistic field, arguing that journalism educators are “creators” who have played a critical role in the making of the “media mind”, thus having their own intellectual history and academic tradition. Drok (2019) surveyed European journalism educators, including four Nordic countries (Denmark, Finland, Norway, Sweden, n= 136, 11% of the sample) and used partly the same questions used in the questionnaire of this study. Compared to the sample of the present study, the respondents from the Northern region, which also included Estonia, were slightly older in age, the average age being 50, and showed a higher percentage of PhD degrees (43% vs. 35% in this study). Drok’s report provides a detailed analysis of how gender, age, educational background and geographical location influence the views on different continents. Drok’s (2014) previous study indicated a high level of consensus between journalism educators and students on the journalistic qualifications that journalists-to-be should possess to maintain the standards of quality journalism. Journalism educators have also been surveyed with an aim of forecasting the 21st century competencies; Poynter’s report identified 37 core skills by surveying professionals, educators and students about their views on future competences (Finberg and Klinger 2014). In this report, both professionals and educators considered accuracy and curiosity to be the two most important qualifications of a future journalist. In many cases, national educational programs have been compared to each other as macro-level systems (Stigbrand and Nygren 2013) or journalism educators have been studied instrumentally or with regard to a specific topic (see e.g., Mutsvairo and Bebawi 2019) rather than as a specific group of respondents or an object of study in their own right. In their crucial role, academic journalism educators work as brokers between the prevailing reality where journalism is produced (industry) and education (university), translating the essentials of journalism into the sphere of learning. As journalism degree programs are part of higher education, they also need to take the academic skills and knowledge requirements into account in this mediating or bridging task. Indeed, many journalism educators at the universities are hackademics, professionals working as part of academia with a background in the journalism industry (Harcup 2011). Practical experience, especially in courses where students are expected to learn journalistic production skills in environments where the work in authentic newsrooms is simulated (see e.g., Jaakkola 2017b), is appreciated and often a precondition for understanding journalistic practice. It can be assumed that many journalism educators, at least at the more practical level, feel a strong affinity with the practitioners, and balancing between the “theoretical” and “practical” dimensions has, therefore, been one of the most frequent questions addressed when scrutinizing journalism education (see e.g., Jaakkola 2019). As teachers are more seldom to be found in expert registers or set up public profiles, unlike researchers, it is interesting to map the field of journalism education in the Nordic region, asking who journalism educators are, and how they think of journalism and its future development. In this study, we focus on the journalism educators’ relationship to journalism. It is a critical relationship, as journalism educators’ demarcations and understandings of the very definition of journalism are passed on to the future generation of professionals—even if journalism educators are not completely alone in this mission, as students also acquire a significant part of their knowledge through internships and socialization into work communities. 3. Normativity of Journalism Education Our basic assumption that we explore in this article is the statement that journalism educators are conducting their work based on a normative basis. Norms refer to the sets of social rules, standards and expectations that both generate and regulate the professional Journal. Media 2022,3439 interaction and communication (Williams 1994, p. 206). Normativity has been observed as important for journalism, as journalism has been defined as a professional ideology that leans upon a distinct set of values, norms and pertinent principles (Deuze 2005). Journalism educators mediate the normativity of journalism by teaching students what journalism is, how it differs from other forms of communication and what it should not be. This way, journalism educators reflect the normativity from the “field”, put forward by working practitioners and the industry (see also Deuze 2006). However, the conception of journalism and its normativity is not monolithic and tension-free, but different subfields of journalism may put stress on different aspects of journalistic normativity, and there may be internal tensions between journalistic groups and journalists and other workers of the field, ranging from the leaders of journalistic organizations to marketers and strategists of journalism. Journalism educators thus need to construct an accumulated conception of the normativity while perceiving the field’s preferences and changes to them. Journalism educators are, in other words, in the position of defining the normative basis of journalism, or how it is mediated to future journalists. Journalism educators are situated in a double role: they are mediating prevailing normativity, but also adjusting and renewing it. As we have argued before, because of this intermediary gatekeeping position, it is important to explore the views of journalism educators in relation to what they feel is important and preferable when it comes to the normativity of journalism. We suggest that the normative basis of journalism education can be broken down into three interconnected fundamental categories, which are the following: 1. The ideological category of normativity: attitudes, norms, values, ideals, functions— what should journalists do, according to the journalism educators? 2. The performance category of normativity: competences, work roles, work differentiation—how should journalists do it, according to the journalism educators? 3. The viability category of normativity: anticipations about the future normative and performance factors to create sustainability—how should journalists do it in order to ensure a sustainable future for journalism, according to the journalism educators? The ideological category sets the foundation for the professional journalistic ideology underlining the functions of journalism. Journalists should “provide people the information they need to be free and self-governing”, and the function of journalism is based on the fulfillment of this expectation (Kovach and Rosenstiel 2014). The ideals of the journalist’s role are more or less aligned to these functions. The values that constitute the basis for the ethical rules that are important in conducting the work are established into norms that newcomers to the field are socialized into. Altogether, this normative framework makes journalism into the ideological entity manifest in journalism cultures and distinguishes it from other forms of communication such as content marketing, blogging or non-fiction literature. The performance category encompasses the desired and pursued competences that every journalist, or a journalist within a specific subfield of journalism, should acquire. It also incorporates a conception of typical work roles and role differentiation in-built in newsrooms’ workflows. A relevant question that can be identified at the performance category of normativity is what new topics, journalistic approaches or genres and work roles should be incorporated into journalism education, which has been a frequent topic of debate especially with regard to new technologies. The performance category addresses sets of characteristics, features, personal traits, or abilities that a journalist should possess or adopt. A common term used in this context is “qualifications” (Nowak 2009), also used in our survey, typically understood as a mixture of abilities, attitudes and commitments. Competences are seen as a specific set of traits or features that the journalist possesses, and hence, to become a journalist a person needs to be embedded in the existing structures of roles, identity models and workflows. To put it differently, journalistic professionalism can be deconstructed by identifying the necessary sets of skills, characteristics, abilities or processes typical of and desirable for journalists and transferring them to newcomers Journal. Media 2022,3440 through socialization. The performance category is strongly informed by an ideal type of a journalist, or a normative figure that an aspirant needs to adopt. The viability category refers to normativity outlining the future development of journalism based on an idea of journalism’s survival. Journalistic practitioners, including journalism educators, agree on the fact that journalism needs to continue existing and ensure its future existence, otherwise it would be counterproductive and self-destructive. Journalism educators are part of the debates concerning journalism’s future and attempt to find ways to solve different crises that journalism has been stated to have undergone during the recent decades (Alexander 2015). In the Nordic countries, there have been a number of efforts towards increasing the sustainability of journalism, such as the Sustainable Journalism Partnership network established by the Fojo Media Institute in Sweden, supported by the Nordic Council of Minister’s vision of the Nordic region as “the most sustainable and integrated region in the world in 2030” (Nordic Council of Ministers (NCM) 2021). The viability category connects to the counter-discourses of journalism crisis. As said, the three categories of normativity are intermingled, often supporting each other, but they can be helpful analytical categories for dissecting journalistic action and statements concerning journalism to distinguish different levels of normativity. Identifying normativity in journalism educators’ thinking and actions implies recognizing their role as actors of influence in the journalism ecology, where journalism education institutions have typically been termed as reproductive of the industry (Mensing 2011; Mensing and Ryfe 2013). 4. Research Questions The aim of this study was to inquire into Nordic journalism educators’ views on journalism and journalistic work, focusing on the normative basis of the ways in which journalism educators think about journalism. Our research questions read as the following: First, what do Nordic academic journalism educators conceive of journalism in terms of the normative, performance and viability category? Second, based on their insider and in-depth knowledge in the field, how do they anticipate the future development of journalism in terms of these three categories? As the national subsamples from each Nordic country are relatively limited, we focused on the Nordic area as an entity instead of trying to distinguish national characteristics of educational cultures, which have been explored from different perspectives in previous studies (Hovden et al. 2016). Understanding the differences between pedagogical approaches would need a separate analysis that could go deeper into the development of institutional infrastructures and traditions. Our focus is thus dedicated to the Nordic journalism educators’ relationship to the journalistic field that they are connected to through their educational activities. 5. Data and Methodology The data were collected with an online survey conducted in 2021 as part of a global survey for journalism educators. The Nordic countries Finland, Denmark (incl. Greenland), Iceland, Norway and Sweden were included in addition to 29 other countries. The substudies used the same questionnaire as the other countries, available in five languages, but the study was conducted separately; the journalism educators were invited to the study by the authors of this article in the Nordic languages, and the data were analyzed by the authors. The questionnaire used, set up with the survey tool CheckMarket, was in English, but the journalism educators were targeted in their own national languages, providing a national context for the study. All the major journalism schools within higher education in the Nordic countries were selected (n= 26), based on their membership in the Nordic Collaboration Committee of Journalism Education (NordJour 2020) and European Journalism Training Association (European Journalism Training Association (EJTA) 2020) 1 . Using the staff directories on the institutional webpages, invitations to employees in journalism study programs (n= 354) Journal. Media 2022,3441 were sent on 7 January 2020. The questionnaire was available until 28 February. Reminders were sent at the end of January. The share of females among the invitees, based on the institutions’ staff lists, was 43 per cent in Denmark, 55 per cent in Finland, 25 per cent in Iceland, 42 per cent in Norway and 64 per cent in Sweden. The questionnaire was created in a GDPR-compliant way by asking for the respondents’ active consent to participate in the study. In total, we received 115 responses by the deadline, which corresponded to an acceptable response rate of 32 per cent. There were 31 respondents (27%) from Denmark (incl. Greenland), 30 respondents from Finland (26%), 29 respondents from Sweden (25%), 21 respondents from Norway (18%) and 4 respondents from Iceland (4%). The non-response rate varied from question to question between 0 and 13 per cent (n= 15), which was because all respondents who started answering the questions did not complete the questionnaire; in this study, all actual answers were taken into account, which meant the total number of replies varied. Among the respondents, 45 per cent (n= 52) were male, 39 per cent (n= 45) female and 3 per cent (n= 3) were non-binary or preferred not to answer. As for their education, 35 per cent of the respondents (n= 40) had a doctoral degree, while 37 per cent (n= 43) had a master’s and 11 per cent (n= 13) a bachelor’s degree. Most respondents were middle aged and thus obviously mid-career educators; 2 respondents (2%) were 20–29 years of their age, 9 respondents (8%) were 30–39, 35 respondents (30%) 40–49 years, 32 respondents (28%) were 50–59 and 22 respondents (19%) were older than 60 years. Indeed, most of the respondents had a couple of years of practical experience from working as a journalist. Among the respondents, 29 per cent (n= 33) had 6–15 years of experience and one third were even more experienced, 23 per cent (n= 26) had 16–30 years of experience and 4 per cent (n= 5) more than 30 years. The majority of respondents (n= 84, 73%) mainly taught journalism, while there were also respondents with a focus on other subjects within the media and communication sciences; 12 respondents (10%) mainly taught research methods, 10 respondents (9%) media and communication theory, 2 respondents (2%) languages and 7 respondents (6%) some other subjects. The majority of the respondents (92, 80%) were employed full time. Among the respondents, 7 respondents (6%) were working 60–80 percent and 16 respondents (14%) less than 60 percent part time. 6. Results The questions addressed the norms related to journalistic cultures and daily work as perceived by journalism educators who are in the position of mediating these norms to future journalists. The norms dealt with both ideals and principles, reflected in general statements, and work practices manifest in descriptions of individual choices included in the news work. The questions were about the journalists’ position in society, the tasks that professional journalists conducted, professional ethics and ethical principles, future directions for the development of journalism and the future qualifications and competence areas of journalists. Many of the questions were future-oriented, covering a period of the next ten years. The questions were followed by a number of statements that the respondents were asked to assess on a 5-point Likert scale, 1 referring to the lowest and 5 to the highest score. Next, we will go through these questions in a respective manner. The first question built upon the general conceptions of the professional roles of journalists, anchored in journalistic cultures. The statement was formulated as follows: “A journalist should . . . ”, and it was intended to examine the epistemological grounds of the idealized position of journalists in society in terms of neutrality and objectivity. Respondents could choose an answer to the 12 statements shown in Table 1on a 5-point Likert scale between strong disagreement and strong agreement. Journal. Media 2022,3442 Table 1. Journalists’ position according to the respondents (n= 111). Journalists’ Position in Society M SD a. Be a detached observer 3.54 0.94 b. Promote social change 3.28 0.87 c. Remain strictly impartial 3.36 0.98 d. Influence public opinion 3.01 0.95 e. Be a neutral disseminator of information 3.28 0.96 f. Set the socio-political agenda 3.19 0.99 g. Mirror reality as it is 3.59 1.14 h. Report about positive developments in society 4.05 0.64 i. Not let personal beliefs and convictions influence reporting 3.94 1.01 j. Be transparent about the working process 4.58 0.61 k. Let facts speak for themselves 3.51 1.08 l. Monitor and scrutinize the reporting of other news media 3.88 0.81 The professional principles of realism, analysis, inclusiveness and detachment have been found to be canonical in journalism cultures around the world (Hanitzsch et al. 2019). Nordic journalists have been found to embrace the detached watchdog observer role (Ahva et al. 2017). Danish and Swedish journalists have been found to comply with monitorial ideals with a high adherence, while Finnish journalists differ from Danish and Swedish journalists with their more market-oriented style and Icelandic and Norwegian journalists are characterized by a greater distance from political influences and political roles (Hovden and Väliverronen 2021). In Drok’s (2019) journalism educators survey, the Nordic region stood out in relation to other parts of the world in its views on how journalism should report about the positive developments in society (h). Even the statements on the transparency of working process (j) and monitoring and scrutinizing other media (l) were supported more highly in the Nordic region than elsewhere. These dimensions indicate that the Nordic journalism educators express affinity with the recent development of positive news or journalism (see e.g., Leung and Lee 2015) and solutions journalism (see e.g., McIntyre 2019), as a counteraction to the overdramatization, sensation-seeking mindset and the crisis and negativity bias in coverage. They also emphasize the accountability of media, in terms of highlighting the importance of work process transparency and the critical investigation of the media, which refers to a strong ethical commitment which is supported by further findings in this study. The second question dealt with the relative importance of a number of functions that professional journalists should perform. The statement read as follows: “Compared to today, in the next ten years the importance of the following task for professional journalists should become . . . ”, and the respondents were asked to choose an answer according to whether they assessed that the need for the competence would be much lower, lower, the same as now or much higher. The results are shown in Table 2. The answers underline the need for combatting the challenges of a post-truth society: the verification of facts (b), supporting the disadvantaged and vulnerable groups of people (d) and the journalist’s traditional watchdog role in reacting to societal shortcomings (f, i, o) . The need to construct meaning and relevance for citizens (h, l, n) in an increasingly complex and turbulent mediated landscape is experienced as something that has to be strengthened in the coming years. The journalists’ role as gatekeepers and meaning-makers of public knowledge to support informed citizenship is thus something that journalism educators will continue to emphasize. In their critical relationship to societal elites and knowledge, an approach that seems to be especially supported by the Nordic educators is the journalists’ ability to point people toward possible solutions for societal problems (r). Here, the gradual impact of constructive solutions or slow journalism (Haagerup 2017;Holmaas 2019;May 2020;Hautakangas et al. 2017), which has gained ground in the Nordic countries during the recent decade, can be seen in the educators’ attitudes. These views dovetail with the viability category of normativity, but Journal. Media 2022,3443 they also reflect the distinctly Nordic type of journalism as seen in the ideological and performance categories. Table 2. The future importance of journalistic functions according to the respondents (n= 115). Journalistic Functions M SD a. Get information to the public quickly 3.08 0.71 b. Stay away from stories that cannot be verified 4.04 0.86 c. Monitor and scrutinize the government 3.65 0.69 d. Stand up for the disadvantaged 3.79 0.72 e. Provide entertainment and relaxation 2.47 0.84 f. Expose social abuses 3.73 0.71 g. Make as many stories as possible each day 1.74 0.79 h. Provide analysis and interpretation of current affairs 4.12 0.73 i. Monitor and scrutinize business organizations 4.13 0.73 j. Give ordinary people a chance to express their views 3.35 0.82 k. Concentrate on news that will sell 2.32 0.87 l. Provide information that people need to make political decisions 4.04 0.70 m. Concentrate on bringing the latest news 2.8 0.65 n. Provide in-depth background information 4.19 0.62 o. Monitor and scrutinize civil society organizations 3.72 0.70 p. Motivate people to get socially involved 3.58 0.79 q. Treat the public as consumers rather than citizens 1.86 0.80 r. Point people toward possible solutions for societal problems 3.86 0.72 Nordic journalism educators are also set to contest time pressure (a, g, m) and consumerism (q, e, k). A majority of respondents (79%) thought that journalists should not deliver information to their public any quicker than now (a), and a large majority (88%) also pointed out that the trend to increase the quantity of stories that an individual journalist creates should be opposed (g). According to 91 per cent of respondents, the pace of bringing on the latest news should not increase. With a majority of 89 per cent, journalism educators clearly agreed upon the statement that journalists should not focus on making more saleable content, and 92 per cent asserted that the people should not be primarily treated as consumers or customers. Decreasing the pace of journalistic production may, however, be slightly contradictory, as the journalism educators at the same time emphasized the need to deliver information to the public rapidly, with 21 per cent even saying that journalists should be quicker in the future than today. Opposing the managerial and advertorial approach “of the marketing department”—that is, of them rather than ours—is nothing radical with regard to the professionalism that essentially builds upon building journalistic integrity within news organizations by detaching journalists from marketers, but, as seen in recent studies from newsrooms (Waldenström et al. 2019), the negotiations between journalistic and managerial, or “democratic” and “economic” issues, is often more subtle. As journalism educators are following the industry, they are likely to adopt approaches from the field, but at the same time they have sufficient distance to oppose such developments. In the third question, the focus was directed to the professional ethics in the context of major societal issues. The instruction text said: “Consider an assignment about an important economic topic given to a journalist. We would like to know whether or not you find that certain practices are acceptable”. The answers can be seen in Table 3. Journal. Media 2022,3450 More studies are needed to capture the qualitative dimension of how the normativity— especially that of the mediary approaches—is enacted in instructional designs, both in theoretical tasks and in work simulation in the training newsrooms. Especially when it comes to the digital domain, journalism educators do not necessarily have a shared framework, as the most experienced educators might not have worked in the digitalized newsrooms and online outlets themselves and practices tend to be organization-specific, varying from one newsroom to another. Journalism education institutions also seem to differ a lot with respect to the models they employ, varying in their practical orientation to teach online journalism (see e.g., Jaakkola 2017b). In addition, a future task for journalism researchers interested in the study of journalism education would be to investigate in more detail how journalism educators verbalize mediatory journalism approaches and conceive of their pedagogical implications. Supplementary Materials: The results of a survey conducted in the Nordic countries can be downloaded at: https://www.mdpi.com/article/10.3390/journalmedia3030031/s1. Author Contributions: Conceptualization, M.J.; methodology, M.J. and P.U.; software, M.J.; validation, M.J. and P.U.; formal analysis, M.J.; investigation, M.J.; resources, M.J.; data curation, M.J. and P.U.; writing—original draft preparation, M.J.; writing—review and editing, M.J.; visualization, P.U.; supervision, M.J.; project administration, M.J. and P.U.; funding acquisition, P.U. All authors have read and agreed to the published version of the manuscript. Funding: This research received no external funding. Institutional Review Board Statement: The study conformed to the standard ethical principles. All respondents gave their consent to participate in the study and the data were hold anonymously. Ethical review and approval were waived, as the study did not involve sensitive personal data. Informed Consent Statement: Informed consent was obtained from all subjects involved in the study, and the data collection was GDPR compliant. Data Availability Statement: The data presented in this study are openly available in the Swedish National Data Service at https://doi.org/10.5878/k13a-mx27. Conflicts of Interest: The authors declare no conflict of interest. Note 1 The journalism schools included the Danish School of Journalism (DMJX), University of Southern Denmark, Roskilde University, University of Greenland (Denmark); Tampere University, University of Helsinki, University of Jyväskylä, Haaga-Helia University of Applied Sciences, Turku University of Applied Sciences, Oulu University of Applied Sciences (Finland); University of Akureyri, University of Iceland (Iceland); Oslo Metropolitan University (Oslomet), Sámi University of Applied Sciences, University of Bergen, University of Stavanger, University of Volda, NLA University, Nord University (Norway); Linnaeus University, Lund University, Mid-Sweden University, Södertörn University, Stockholm University, Umeå University, University of Gothenburg (Sweden). 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