scieee Science in your language
[en] (orig)
vorgelegt von
Dipl.-Ing.(FH), MPhil
Katam Al-Falou
geb. in Hannover
von der Fakultät I Geistes- und Bildungswissenschaften
der Technischen Universität Berlin
zur Erlangung des akademischen Grades
Doktor der Philosophie
-Dr.-Phil. -
genehmigte Dissertation
Promotionsausschuss:
Tag der wissenschaftlichen Aussprache: 26. April 2017
Berlin 2017
A new model for participation and sustainability
in fashion design
Vorsitzende:
Gutachter:
Prof. Dr. Kirsten Lehmkuhl
Prof. Dr. Hans-Liudger Dienel
Gutachterin: Prof. Dr. Martina Maria Keitsch
Gutachterin: Prof. Monika Fuchs
I kindly thank my supervisors, Prof. Dr. Hans-Luidger Dienel from the Technical Univer-
sity Berlin, Prof. Dr. Martina-Maria Keitsch from the Norwegian University of Science
and Technology and Prof. Monika Fuchs from the University of Applied Sciences Ber-
lin, for valuable guidance and encouraging suggestions throughout the dissertation.
I heartily thank my husband, who gratefully motivated me throughout the writing and
who believed in me until the end. Thank you for your support and for lifting my mood
when I needed it.
Acknowledgement
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iv
This study looks at the possibilities of different approaches to designing sus-
tainable fashion. Its focus is on business attire, arguing that clothes should
not be seen as one entity but looked at as differentiated from each other.
The thesis follows a social constructionist approach as an overarching
research strategy on an epistemological level, using symbolic interactionism,
as well as hermeneutics, as a theoretical perspective, and a grounded theo-
ry methodology and content analysis plus case studies as a method.
The thesis first defines what business attire is and the clothing ob-
jects and attributes that business attire consists of, gives an account of the
sustainability of business attire and finally offers a thorough discussion of a
sustainable design framework that builds on citizen participation.
In detail, chapter three suggests a hermeneutic approach to business
fashion within the work environment in order to understand the symbolic
value and varying styles of these clothes, and to argue for their importance
within the workplace. Using a grounded theory approach and conducting
a content analysis with a structural linguistic model of 102 fashion magazi-
nes, the author found seven different styles of dress. This chapter thus first
discusses theoretical concepts related to the research results. The author
then presents her findings, giving details of clothes, colours, materials and
accessories related to these styles. The author intends the findings to contri-
bute to a greater awareness of the attributes of business wear in the fashion
design community and to support the future design development and social
analysis of business dress.
Chapter four provides qualitative case studies of a small sample within
knowledge work environments in order to understand the potential for sus-
tainability in clothes worn to work. The idea that business attire sits outside
rapidly changing trends in fashion presents an exemplary way of designing
for sustainability by emphasising value criteria such as material durability
and style longevity. The design of business clothes requires, among other
things, a systematic knowledge of wearing behaviour in order to understand
the symbolic values of wearables. A study comprising a series of interviews
with business clothing wearers about patterns of disposal, laundry habits
and emotional attachment to business dress is then presented. The findings
might contribute to a greater awareness of the sustainable attributes of bu-
siness clothing in the fashion design community, and might help fashion de-
signers and clothing developers to offer a product that is satisfying to users
and which embodies sustainable values.
Chapter five provides a thorough content analysis of the research li-
terature of citizen participation from 2005 to 2015. The results frame a con-
ceptual approach to sustainable fashion design, including ways and means
Abstract
Chapter Three
Chapter Four
Chapter Five
v
towards a sustainable, participatory approach with design practice in mind.
The framework is based on the idea that citizen participation has been tho-
roughly researched, and that many lessons learned from this can be trans-
ferred to fashion design. A sustainable fashion design framework requires
not only specific steps to be taken, but also preparatory measures, roles,
types of involvement and quality control, amongst other things, to be consi-
dered. The framework might contribute to a new design practice in fashion
design for the purposes of sustainability by providing a pratical guide for
designers, as well as academics, for further scrutiny and evaluation.
Chapter six presents a framework for sustainable fashion design,
using Design Thinking and the Stanford d.school bootleg as an inspiration
for structure and communication of the framework. In contrast to former
work, it discusses sustainable design in great detail by offering a strategy as
well as methods on the actual design process itself. The framework is then
discussed in the wider context of participatory design, sustainable design,
as well as citizen participation, and design thinking. The chapter concludes
with how to use the framework in practice and how it can change fashion
design practices for fashion designers and clothing developers.
The thesis finishes with a summary and conclusion, discussing the
strength and limitations, as well as implications of this research and recom-
mends further research.
Business dress; sustainability; citizen participation; participatory
design
Chapter Six
Keywords
Abstract
Chapter Seven
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