Peter Ullrich, Stefan Kausch, Sigrun Holze
The making of the healthcare self : state
metamorphoses, activation,
responsibilisation and red-green alliance’s
healthcare reforms in Germany
Article, Published version
This version is available at http://nbn-resolving.de/urn:nbn:de:kobv:83-opus4-72437.
Suggested Citation
Ullrich, Peter; Kausch, Stefan; Holze, Sigrun: The making of the healthcare self : state metamorphoses,
activation, responsibilisation and red-green alliance’s healthcare reforms in Germany. - In: Hamburg
review of social sciences : hrss. - ISSN: 1862-3921 (online). - 7 (2012), 1. pp. 52–72.
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hrss
hamburg review of social sciences
The making of the healthcare self
State metamorphoses, activation, responsibilisation and red-
green alliance’s healthcare
reforms in Germany
Peter Ullrich, Dr. phil. Dr. rer. med. *
Stefan Kausch, Dipl. Pol., MA
*
Sigrun Holze, Dr. phil.
*
***
* Zentrum Technik und Gesellschaft, Technische Universität Berlin, ullrich@ztg.tu-berlin.de
** Engagierte Wissenschaft e.V., kausch@engagiertewissenschaft.de
*** Universität Leipzig, Klinik und Poliklinik für Urologie, Sigrun.Holze@medizin.uni-leipzig.de
Abstract
The coalition government in Germany (1998-2005) of the social democrats and the
greens instituted several healthcare reform measures marking a paradigm shift and thus
setting the direction of reform for subsequent governments’ healthcare politics.
Agreeing with governmentality studies perspectives on recent transformations of govern-
ing western democracies that have been analysed as ambiguously offering new opportuni-
ties (= more freedom) and bringing new disciplinary measures (= more force), it can be
shown that many measures are geared towards the activation and responsibilisation of
insurants. In doing so, they produce what we call a “healthcare self”. This is characterised
by a feeling of personal responsibility for one’s health, knowledge of options to obtain
health, a high degree of reflexivity in health issues and willingness to pay for healthcare
costs, because they are seen as an investment in one’s own prosperity. This is founded in
a moral discourse and an institutional restructuring, which we consider a sign for a basic
metamorphosis of the concept of the state into what we call a new state arrangement.
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1. Introduction
This article analyses the healthcare politics of the German coalition government compris-
ing the Social Democrats (SPD) and the Greens (Bündnis90/Die Grünen) under chancel-
lor Schröder (1998-2005). In this period, we argue, a significant and until now permanent
paradigm shift in public health policy was institutionalised, which aims at and results in
the creation of a form of subjectification, which we call the healthcare self. This health-
care self, which is self-reflexive, well advised in health matters, and informed about the
price of health related misbehaviour, reflects changing patterns of government far beyond
the healthcare sector.
In recent years significant transformations have been observed in modes of governing, the
shape of the state in Western democracies and in the relationship between the governing
institutions and the citizens. Generally speaking, one can describe these changes as the
production of highly ambiguous policies that generate many new options to chose on the
one hand and as such produce more freedom for individuals. On the other hand, discipli-
nary forces and control strategies complement this picture with authoritarian aspects.
These perspectives were especially promoted by the governmentality studies approach
(Burchill et al. 1991, Foucault 2007, Foucault 2008, Krasmann and Volkmer 2007,
Bröckling et al. 2011, Walters 2012), which analyses the general political rationalities of
governing modern societies. It concentrates on the programmatic level and analyses the
time and place of the formulation of problems and related political ideas.1
In analysing
contemporary or ‘advanced liberal’ political programmes it is more and more concerned
with the transformation of government into strategies of governing the self or: the trans-
formation into self-government (Rose 1999, Dean 2007). The analysis of subjectivity and
subjectification (Esfandiari 2010, Fejes and Nicoll 2008) is the ‘other side’ of govern-
mentality.
Applied to the field of healthcare politics, the governmentality approach offers an in-
depth understanding of recent transformative processes transgressing the borders of stan-
dard health policy research attempts (Toth 2010). The politics in this field (other exam-
ples can be found in labour market, family, and gender politics) are basically character-
1 This also implies that governmentality analyses are mostly counterfactual analyses of possibili-
ties and problematisations within discourses about subjects, not analyses of subjects themselves.
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ised by strategies of activating people to feel responsible for their health and take respon-
sibility under the guiding principle of self-care (Ziguras 2004) and disease prevention. To
achieve the intended effects, the policies of the making of the healthcare self rely on
health advice as well as sanctions like the punishment of those who refrain from preven-
tion programmes. Not only the patients’ position is changed in that process, but also the
division of labour between institutional levels, where middle or mediating and lower
ranks gain in power, which has been labelled the ‘new state arrangement’.
Healthcare regulation played an important role in the general processes mentioned, be-
cause hardly anywhere else self-care seems more perspicuous and convincing. Some of
the phenomena concerned have been analysed in a long term perspective by Ziguras
(2004). Yet, while he concludes that “individuals are increasingly burdened with impos-
sible responsibilities, unrealisable expectations, escalating anxieties and ceaseless striv-
ing“ (ibid, p. 13) through a self-care discourse, he only marginally focuses on the role of
institutional and welfare state change within this process.
Therefore we will scrutinise several questions combining the three core levels concerned
(institutional change, discourse and subjectivity): How is this new subjectification form
(the healthcare self) produced? Which incentives, institutional arrangements and discur-
sive strategies have been used in the period concerned to mediate between the govern-
mental level and the subjects? Which rationalities and which political reason are reflected
therein? And, finally, what does that indicate concerning the general position of patients
in the healthcare system? The reforms newly pose the question, if healthcare is a right or
something to be merited through good conduct.
2. The German healthcare system
To understand the change, it is important to understand the structure of the healthcare
system in Germany. More than 90 percent of the population are members of one of the
many public compulsory health insurance funds (GKV), to which they contribute accord-
ing to their income. The GKV-System is based on four principles, whose relative weight
changed immensely in the period discussed:
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• Solidarity: balance of risks, social equalisation; causes complex redistributions
between groups (the healthy and the ill, the rich and the poor, the young and the
old, people with and without children);
• Personal responsibility: follows the concept of the competitive and performance
society; opportunities to take and carry out own decisions and acceptance of re-
sponsibility for the consequences
• Hierarchy (“Subsidiarität”): responsibility of local or subordinate institutions be-
fore superior institutions/central government
• Justice: a fair relationship between needs and the services provided
Membership of the funds is compulsory up to a certain income level. Employers and em-
ployees until recently had to contribute equally. It is also possible to be a voluntary mem-
ber of public funds for high income insurants, who for whatever reason do not want to be
in private health insurance. Persons above a certain income and self employed profes-
sionals are free to opt for a private health insurance company. In this system there is a
lower degree of redistribution between groups. Tariffs are individually arranged and de-
pend on age, gender and disease situation of the insured and not on income (following the
model of actuarial justice). Risk patients (like HIV or cancer patients) may be rejected by
the insurance company. In this article we will focus on the GKV system only.
3. The red-green government and their healthcare reforms
After winning the general elections in 1998, the new government of social democrats
(SPD) and greens (Bündnis 90/ Die Grünen) under chancellor Schröder saw its main task
in the field of healthcare in rectifying measures of its predecessors that were perceived as
undermining the principle of solidarity in the social insurance system. However, the gov-
ernment did not stay in line with this approach. In the literature there are three phases of
the red-green healthcare politics (Gerlinger 2003, Holze 2009).
The first phase was characterised by the retraction of restrictive measures of the conser-
vative Kohl government, which followed the basic goal of cost containment. Regulations
that had privatised health costs, like no claims bonuses and co-payments, were withdrawn
in the “law to strengthen solidarity within the compulsory health insurance fund”. There
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was, however, one basic assumption that the first red-green reforms shared with their
predecessors and that kept guiding other reforms to come: healthcare was seen as too
costly, and expenditures should be restricted. All measures to reach that aim were di-
rected at the institutions involved (by restricting or “budgeting” expenditures). This law
was followed by a new reform motion, which even though it never passed, first set spe-
cific impulses of what later became the new red-green political grammar. Having once
more aimed at a stabilisation of expenditures, it focused much more on activating strate-
gies instead of on the negative incentives of the Kohl government healthcare politics. Its
cornerstones, as announced by the government, were the focus on disease prevention,
health promotion, self help and rehabilitation, deeper integration of inpatient and outpa-
tient care, strengthening the role of the family doctor, improving patients’ rights as a basis
for “personal responsibility”, stabilisation of health insurance contributions and im-
provement of the quality and efficiency of drug-supply. While phase one healthcare poli-
tics fulfilled the pre-election promises of strengthening solidarity, it also signalled an
ideological shift.
The second phase was characterised by minor corrections and new signs of a policy
change. All measures implemented still focussed on institutional regulations of the insur-
ance system (drug budgets, risk compensation between health insurance funds). But ef-
forts to privatise healthcare cost came from several sides, also from within the govern-
ment.
The third phase has been labelled “the re-privatisation of the risks of illnesses” (Holze
2009). It was part of chancellor Schröder’s “Agenda 2010”, probably the most extensive
programme of dismantling the welfare state2
2 One has to keep in mind that the dismantling thesis reflects the view of healthcare fund insurants
who clearly lost previously granted rights and funding options, while at a general level one can
observe not a dismantling but a re-structuring of the logic of state inventions (cf. Lessenich 2008
and section 4).
in the history of the Federal Republic of
Germany (Deppe 2005). Its core principles for the health sector—all aimed at restricting
social security contributions and costs—were the restriction of services, the furtherance
of competition, the broadening of personal responsibility and co-payments, standardisa-
tion of quality checks, the end of equal healthcare contributions of employers and em-
ployees, and tax-financing of specific services. The respective law (Compulsory Health
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Insurance Modernisation Law, German: “Gesundheitsmodernisierungsgesetz”, GMG)
contains most of the instruments analysed in detail in the following section.
Eventually, the red-green reforms were in line with their predecessor’s in some elements
and went partly well beyond them, focussing mainly on economic interests, as symbol-
ised in buzzwords like “cost explosion”, “ballooning costs”, “Germany as business loca-
tion”. Regarding the patients, the reform aimed at dealing with the three core elements:
patient autonomy (strengthening patients’ rights, prevention and health promotion), op-
tions for patients’ decisions, and privatisation (individualisation of risks and co-
payments) (Holze 2009). These reforms were both the requirements and the techniques
for the formation of the healthcare self.
4. Measures
4.1. Positive incentives and choice options: diversification of tariffs
Aware of the psychological disadvantages of negative incentives, the red-green reforms
have given patients many new opportunities to choose between care options and payment
models. Since 2004 compulsory health insurance funds have been able to offer insurants a
variety of new care and payment models, by which they have inserted functional elements
of market oriented private insurance into the public system. Very important in this regard
was also the introduction of “innovative care programmes”.
So called Disease Management Programmes (DMP) were introduced in 2002 to better
coordinate care for chronically ill patients suffering from diabetes, breast cancer, asthma,
and COPD. The aim was to improve patient care and save money through a systematic
(‘structured’) attendance of these newly defined special risk groups coordinated by the
family doctor and oriented toward up-to-date guidelines of the best disease management
which a board of experts has to agree upon. The family doctor is supposed to be strength-
ened as a ‘gatekeeper’ and patient guide. This shall avoid extravagance caused by patients
visiting too many doctors on their own or by avoidable sequela and comorbidities. Result-
ing from phase three of the health reforms, compulsory health insurance funds can give
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financial incentives for participating in DMPs (reduction of co-payments, practice fees or
insurance contributions).
The so-called family doctor centred care programme has similar functions. Insurants tak-
ing part in these programmes obligate themselves (against the former principle of free
choice) to always visit their family doctor first (exceptions are cases of emergency and
visits at the gynaecologist’s, eye specialist’s, and paediatrician’s) who then decides
whether a specialist should be seen or not. The government calculated immense savings.
Patients can receive bonuses in return.
The incentives given for ‘innovative care’ are based in wider regulations on bonuses, re-
funding, and cost sharing. Compliance bonuses have a tradition going back to the Kohl
government (dental prostheses co-payment lowered for regular check-up participants) but
are now widely used incentives in all sectors. The GMG law allowed the compulsory
health insurance funds to pay bonuses for taking part in the programmes mentioned
above, for enrolling in special tariffs (see 2-3), employer provided preventive measures,
check-ups, screenings and health promoting behaviour and training programmes. This has
resulted in the emergence of a large sector which delivers training programmes and
courses on subjects such as healthy food, back exercises, relaxation, and conducting
smoking cessation. Most insurance funds pay for the bulk of the expenses and give re-
wards for having taken part. The new tariff models rendered possible by the law are the
following:
1. The law allows patients to observe a tariff that guarantees paybacks in case they
had no claims on the health insurance fund (except check-ups and screenings). So
it is in their financial interest to not see the doctor in case of an illness, because
their expected payback would then be at stake.
2. Patients can opt for a reimbursement model. Those taking part in this have to pay
for the doctor’s services directly - like those being insured with a private health
insurance company (those in compulsory health insurance have to hand their in-
surance card and pay practice fees and co-payments, but not the medical service
as such). They are only refunded afterwards by their insurance fund. Refunding
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only applies for the services that are insurance standards. Optional services have
to be funded by themselves.
3. Bonuses and contribution refunds can also be given for those who agree to a de-
ductible. This is beneficial for those who expect to make only infrequent use of
these services (for voluntary members in public insurance funds only)
All the models have one thing in common: insurants have the chance to be financially
better off by doing something they are normally not obliged to do or for taking the risk of
high personal expenditures in case of an unexpected illness. Further risks that are no
longer covered by default, like costs for glasses and certain prostheses, can be privately
insured. Therefore, compulsory health insurance funds can offer their insurants additional
contracts.
4.2. Negative incentives: cuts, co-payments and medical practice fees
Although the central task of the 2004 reform was to achieve the financial goals through
strengthening competitive elements and personal responsibility as shown above (cf.
Holze 2009), there were also forthright cuts. Services that compulsory health insurance
would not pay for in the future included funeral and birth expenses, sterilisation, glasses
and lenses, and transportation costs. The reform also constituted the end of equal health-
care contributions for employees and employers, which was at the heart of the German
social insurance system. The cuts and the restrictions have at the same time given rise to
IGeL services (“individual healthcare services”), which physicians can offer in their prac-
tice. They are not considered as essential and have to be paid for by the patients. Despite
these severe cuts, the most prominently discussed issue in public discourse was the so
called “practice fee”. Since GMG was introduced, all patients have to pay a 10-€-fee for
each quarter of a year in which they see a doctor and another 10 € for seeing a dentist.
The same sum has to be paid for visiting a medical specialist without a referral by the
family doctor. The coalition also raised the sum and the length of payments for stays in
hospitals and rehabilitation centres. Cures, drugs, remedies and adjuvants have to be co-
financed by the patients at 10 % (partly with one-time fees per prescription, partly with
lower and upper co-payment limits; for details see Holze 2009). It is remarkable that
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medical check-ups not leading to treatment were excluded from the practice fee. The red-
green government had not yet introduced measures to directly discipline people who
would not observe preventive demands. Yet, such measures followed under their sequel,
the grand coalition of conservatives (CDU) and Social Democrats (SPD).
4.3. Prevention law
“Every citizen shares responsibility for his/her own health” (Ulla Schmidt, health
secretary)3
The general shift from cure to prevention, which can be observed in many western coun-
tries (Mathar and Jansen 2010, Ullrich 2009, 2010), has been a principal idea of the pe-
riod addressed. Consequently, the Schröder government tried to bundle this in the “law to
fortify healthcare prevention”. It aimed at the upvaluation of prevention and establishing
it as a fourth pillar of the healthcare system next to cure, attendance/care and rehabilita-
tion (Rosenbrock 2010). Notably, this was planned with a strictly individualised focus. Its
aims were to strengthen primary prevention, to ensure its financing by social insurance
carriers, to expand setting approaches (“life-world approaches”), to establish a generally
binding set of concepts of disease prevention for healthcare. Additionally, a foundation
was to be installed that would be responsible for the definition of mandatory aims, quality
management, and evaluation of prevention.
Although the law was not passed in the end (not because of disagreement on the guiding
ideas, but for financial reasons and bickering over responsibilities between administrative
branches), a basic agreement across political camps and professional status groups was
established: the consensus that there is a lack in prevention in Germany and that a corre-
sponding law for improving health and reducing costs is an indisputable necessity. Both
aspects are tied together, as can be seen in the stated main potential of prevention:
“Quality of life, mobility and productivity can be sustainably improved and otherwise
necessary costs of illnesses can be reduced through effective and efficient prevention”
3 Ulla Schmidt, http://www.die-praevention.de/presse/reden_beitraege/dokumente/05-03-
08_interview_ aachener.html, 2008