D5.2 - Plan for the Dissemination and Exploitation including Communication activities (PDEC) udpated
Abstract
Deliverable D5.2 Plan for the Dissemination and Exploitation including Communication Activities (PDEC) updated version in month 6, is the first review PDEC for the BIO-SUSHY project initially included in the proposal and later as part of the Grant Agreement. The Deliverable aims to present a comprehensive report on the tasks carried out during the initial 6-month period and present strategies for the Dissemination, Communication, and Exploitation of the BIO-SUSHY project. After highlighting the Objectives (Chapter 1) and Introduction (Chapter 2), Chapter 3 of the deliverable focuses on the partners’ description and includes a summary of their role and their expectation for valuable mature results to be exploited at the end of the project. Chapter 4 refers to the Dissemination and Communication Plan to effectively share the project objectives, findings, and outcomes. The plan includes tactics and channels such as a project website, social platforms, newsletters, press releases, and events. The target audience comprises researchers, policymakers, industry professionals, and the general public. Key performance indicators and monitoring processes are in place to evaluate the success of the communication and dissemination activities. By implementing this plan, BIO-SUSHY aims to maximise the impact and engagement of its research within the relevant communities. Next, Chapter 5 defines the Exploitation Strategy of the BIO-SUSHY innovative developments. It outlines the proposed exploitation schedule and knowledge management strategy towards the potential market entrance of the BIO-SUSHY innovations beyond the project lifetime. It shapes the upcoming identification of the Key Exploitable Results (KERs) and frames the future business plan strategies for industrial applications: textiles, food trays and cosmetic glass packaging. These measures will be developed under revisions at months M24 and M48, incorporating market analysis, patent landscape, competition, and risk analysis. The aim of the PDEC is to maximize the adoption of the project results among diverse audiences and interested parties through a fit-for-purpose and appropriate dissemination and exploitation strategy. The PDEC, a continuous endeavour, is developed through the project implementation, with 3 important landmarks, following the initial plan included in the proposal and Grant Agreement: D5.2 PDEC updated, at Month 6. D5.3 PDEC mid-term, at Month 24. D5.4 PDEC final, at Month 48.
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Funded by the European Union under the Grant Agreement 101091464. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Health and Digital Executive Agency (HaDEA). Neither the European Union nor the granting authority can be held responsible for them. Sustainable surface protection by glass-like hybrid and biomaterials coatings Deliverable D.5.2 Plan for the Dissemination and Exploitation including Communication activities (PDEC) Deliverable Information Responsible partner: AXIA Innovation Work package No and Title: WP5 Measures to maximise impact Contributing partner(s): All partners Dissemination level1: PU Type: RDocument, Report Due date: 30/06/2023 Submission date: 30/06/2023 Version: 3 1 PU = PUBLIC fully open ((warning) automatically posted online on the Project Results platforms) SEN = Sensitive — limited under the conditions of the Grant Agreement EUCl = EU classified under Decision 2015/444
2 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC)
3 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Project Profile Programme Horizon Europe Call HORIZON-CL4-2022-RESILIENCE-01 Topic HORIZON-CL4-2022-RESILIENCE-01-23: Safe and sustainable by design chemicals and materials (RIA) Number 101091464 Acronym BIO-SUSHY Name Sustainable surface protection by glass-like hybrid and biomaterials coatings Start Date 1 January 2023 Duration 48 months Type of action HORIZON Research and Innovation Actions Granting authority European Health and Digital Executive Agency Project Coordinator MATERIA NOVA Document History Version Date Entity Remarks 001 07/06/2023 AXIA 002 28/06/2023 AXIA Comments from MANO, Sikemia, WoodKPlus, ProtoQSAR, CNR, RESCOLL, IFTH, 7P9 003 30/06/2023 AXIA Final version
4 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Publishable Summary This Deliverable D5.2 Plan for the Dissemination and Exploitation including Communication Activities (PDEC) updated version in month 6, is the first review PDEC for the BIO-SUSHY project initially included in the proposal and later as part of the Grant Agreement. The Deliverable aims to present a comprehensive report on the tasks carried out during the initial 6month period and present strategies for the Dissemination, Communication, and Exploitation of the BIO-SUSHY project. After highlighting the Objectives (Chapter 1) and Introduction (Chapter 2), Chapter 3 of the deliverable focuses on the partners’ description and includes a summary of their role and their expectation for valuable mature results to be exploited at the end of the project. Chapter 4 refers to the Dissemination and Communication Plan to effectively share the project objectives, findings, and outcomes. The plan includes tactics and channels such as a project website, social platforms, newsletters, press releases, and events. The target audience comprises researchers, policymakers, industry professionals, and the general public. Key performance indicators and monitoring processes are in place to evaluate the success of the communication and dissemination activities. By implementing this plan, BIO-SUSHY aims to maximise the impact and engagement of its research within the relevant communities. Next, Chapter 5 defines the Exploitation Strategy of the BIO-SUSHY innovative developments. It outlines the proposed exploitation schedule and knowledge management strategy towards the potential market entrance of the BIO-SUSHY innovations beyond the project lifetime. It shapes the upcoming identification of the Key Exploitable Results (KERs) and frames the future business plan strategies for industrial applications: textiles, food trays and cosmetic glass packaging. These measures will be developed under revisions at months M24 and M48, incorporating market analysis, patent landscape, competition, and risk analysis. The aim of the PDEC is to maximize the adoption of the project results among diverse audiences and interested parties through a fit-for-purpose and appropriate dissemination and exploitation strategy. The PDEC, a continuous endeavour, is developed through the project implementation, with 3 important landmarks, following the initial plan included in the proposal and Grant Agreement: ● D5.2 PDEC updated, at Month 6. ● D5.3 PDEC mid-term, at Month 24. ● D5.4 PDEC final, at Month 48.
5 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Table of Contents 1. Objective ............................................................................................................................................. 11 2. Introduction ........................................................................................................................................ 12 2.1. BIO-SUSHY Project..................................................................................................................... 12 2.2. BIO-SUSHY PDEC ....................................................................................................................... 12 3. BIO-SUSHY partners........................................................................................................................... 14 3.1. Researchers and Academia ...................................................................................................... 14 3.1.1. MATERIA NOVA .................................................................................................................. 14 3.1.2. CNR ..................................................................................................................................... 14 3.1.3. IFTH ..................................................................................................................................... 14 3.1.4. ITENE .................................................................................................................................. 15 3.1.5. UNIVLEEDS ......................................................................................................................... 15 3.1.6. Wood K Plus ....................................................................................................................... 15 3.1.7. ZSI ....................................................................................................................................... 16 3.2. Industrial and end users ........................................................................................................... 16 3.2.1. Ecozema ............................................................................................................................. 16 3.2.2. RESCOLL ............................................................................................................................. 16 3.2.3. SIKEMIA .............................................................................................................................. 17 3.3. Service providers ....................................................................................................................... 17 3.3.1. Acumenist .......................................................................................................................... 17 3.3.2. AXIA ..................................................................................................................................... 17 3.3.3. ProtoQSAR ......................................................................................................................... 18 3.3.4. 7P9 ...................................................................................................................................... 18 3.3.5. UNE ..................................................................................................................................... 18 3.4. The BIO-SUSHY Value Chain ..................................................................................................... 19 4. Communication and Dissemination Plan ........................................................................................ 20 4.1. Definition of Communication and Dissemination and significance in Horizon Europe projects ................................................................................................................................................... 20 4.2. Communication and Dissemination responsibilities ............................................................. 21 4.3. Communication and Dissemination roadmap........................................................................ 22 4.4. Communication and Dissemination goals .............................................................................. 22
6 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) 4.5. Target audience ......................................................................................................................... 23 4.6. Tactics and channels for Communication and Dissemination .............................................. 24 4.6.1. Website ............................................................................................................................... 25 4.6.1.1. Blog articles .................................................................................................................... 25 4.6.2. Social platforms ................................................................................................................. 27 4.6.3. Newsletters ........................................................................................................................ 28 4.6.4. Press releases .................................................................................................................... 28 4.6.5. Publications........................................................................................................................ 29 4.6.6. Events ................................................................................................................................. 30 4.7. Clustering activities ................................................................................................................... 32 4.8. Corporate image and communication tools ........................................................................... 34 4.9. Key performance indicators (KPI)............................................................................................. 37 4.9.1. Communication activities ................................................................................................. 37 4.9.2. Dissemination activities .................................................................................................... 38 4.10. Monitoring and timeline ........................................................................................................... 42 4.10.1. Internal scheduling ............................................................................................................ 42 4.10.2. C&D form ........................................................................................................................... 42 4.10.3. Website analytics ............................................................................................................... 43 4.10.4. Social media metrics ......................................................................................................... 44 4.10.5. LinkedIn .............................................................................................................................. 45 4.10.6. Twitter ................................................................................................................................ 46 5. Exploitation Plan ................................................................................................................................ 48 5.1. Exploitation Strategy ................................................................................................................. 48 5.1.1. Exploitation Schedule........................................................................................................ 49 5.1.2. Potential Exploitation Routes ........................................................................................... 50 5.1.3. Knowledge Management .................................................................................................. 51 5.2. Support to Partners ................................................................................................................... 52 5.2.1. Impact singularity in Horizon Europe – Internal Workshop........................................... 52 5.2.2. Exploitation and IPR Internal Workshop – KERs identification ...................................... 53 5.2.2.1. Workshop data .............................................................................................................. 53 5.2.2.2. Workshop programme ................................................................................................. 53 5.3. BIO-SUSHY Impact ..................................................................................................................... 55
7 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) 5.3.1. BIO-SUSHY PESTLE ............................................................................................................ 59 5.3.2. BIO-SUSHY SWOT .............................................................................................................. 60 5.3.3. BIO-SUSHY Market Analysis .............................................................................................. 62 5.3.4. Key Valuable Results ......................................................................................................... 63 5.4. BIO-SUSHY validations .............................................................................................................. 64 6. Conclusions ........................................................................................................................................ 66
8 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) List of Figures Figure 1: BIO-SUSHY project value chain ................................................................................................. 19 Figure 2: Horizontal and vertical EU emblem. ........................................................................................ 21 Figure 3: Overview of the C&D plan within the project lifespan. .......................................................... 22 Figure 4: Screenshot of the "Dissemination Material" tab of the BIO-SUSHY website. ....................... 25 Figure 5: Screenshot of the Blog article section of the website. ........................................................... 26 Figure 6: First BIO-SUSHY LinkedIn Newsletter. ..................................................................................... 28 Figure 7: First BIO-SUSHY press release on Kick-off meeting and internal workshop. ....................... 29 Figure 8: The benefits of Open Access (OA) to scientific peer-reviewed publications (source OpenAIRE.eu). ............................................................................................................................................ 30 Figure 9: BIO-SUSHY leaflet. ..................................................................................................................... 35 Figure 10: Extract of the brochure. .......................................................................................................... 36 Figure 11: Extracts of the project's presentation pitch. ......................................................................... 36 Figure 12: Extract of the Google Form. .................................................................................................... 43 Figure 13: World distribution of the number of users of the BIO-SUSHY website (as of May 30, 2023). .................................................................................................................................................................... 44 Figure 14: Total impressions and engagement trends for the project’s LinkedIn page (period covered: 26 January - 29 May 2023). ........................................................................................................ 46 Figure 15: Total impressions and engagement trends of the Twitter page (period covered: 1 February - 31 May, 2023). ......................................................................................................................... 47 Figure 16: Exploitation pillars. .................................................................................................................. 48 Figure 17: Goals of BIO-SUSHY Exploitation Strategy. ........................................................................... 49 Figure 18: BIO-SUSHY Exploitation schedule planned. .......................................................................... 50 Figure 19: Presentation of the Exploitation and IPR - KER Identification internal workshop. ............ 51 Figure 20: BIO-SUSHY Knowledge Management Strategy. .................................................................... 51 Figure 21: Impact Singularity in Horizon Europe Workshop. ................................................................. 52 Figure 22: Agenda of the Exploitation and IPR - KER Identification workshop. .................................... 54 Figure 23: Screenshot of the Exploitation Workshop. ............................................................................ 54 Figure 24: Topic Call expected outcomes. ............................................................................................... 56 Figure 25: Cluster and destination expected impact. ............................................................................. 58 Figure 26: BIO-SUSHY PESTLE analysis. ................................................................................................... 60 Figure 27: BIO-SUSHY SWOT analysis. ..................................................................................................... 61
9 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) List of Tables Table 1: Target audiences, messages, and tools. ................................................................................... 23 Table 2: List of attended events from the Consortium (period covered: January 1 - June 15, 2023). 31 Table 3: BIO-SUSHY’s sister projects. ....................................................................................................... 32 Table 4: List of R&I activities related to the Consortium and the BIO-SUSHY project. ........................ 32 Table 5: KPIs status for Communication activities. ................................................................................. 37 Table 6: KPIs status for dissemination activities. .................................................................................... 39 Table 7: Total website views and top three main pages views of the project's website. .................... 43 Table 8: Traffic sources of the project's website (as of May 30, 2023). ................................................. 44 Table 9: Main metrics of the project's LinkedIn page (period covered: 26 January - 29 May 2023). .. 45 Table 10: Main figures of the project's Twitter page (period covered: 1 February - 31 May 2023). ... 46
16 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) 3.1.7. ZSI ZSI, or the Centre for Social Innovation, is an Austrian research institute that focusses on the social, economic, and ecological aspects of innovation. ZSI will lead the work on the social acceptance dimension and provide a sociotechnical perspective on embedding the novel coating approaches in current practises. 3.2. Industrial and end users The goal of industrial and end users in BIO-SUSHY is to validate and improve products, processes, or services, thus gaining a competitive edge in the market by adopting these relevant technologies, methodologies, or solutions that align with their specific needs. By incorporating these findings into their manufacturing operations, producers can improve the efficiency, quality, sustainability, and innovation of their products. The exploitation of research results allows industrial end users to remain at the forefront of their respective industries, drive technological advancements, and address market demands effectively. By actively engaging in the exploitation process, industrial end users can capitalize on the value created by research and contribute to their own growth and success. The BIO-SUSHY validations in cellulosic food packaging, glass cosmetic packaging and textiles, integrate: 3.2.1. Ecozema Ecozema is an Italian company that specializes in sustainable household products. Ecozema will define the requirements of the application on cellulosic materials for food packaging, participate in testing the laboratoryapplied products, and apply the selected coatings at a pilot/industrial scale, which might include the development of the application parameters and checking compatibility with thermoforming. 3.2.2. RESCOLL RESCOLL is a private technology service company, which belongs to APPLUS + Laboratories group, that offers industrial research solutions on coating and adhesives and testing of polymer materials for a wide range of industries. RESCOLL will develop functional coatings using sol-gel chemistry and will run all the required physico-chemical analysis of the developed products. This coating development will be focused on textile application.
17 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) 3.2.3. SIKEMIA Sikemia is a French SME specialised in the tailor-made design, synthesis and scale-up of linkers, coupling agents and functional additives. SIKEMIA will set up organic synthesis routes starting as much as possible from biobased molecules to obtain fluorine-free components, used by the formulators of BioSushy consortium as additives to provide water repellence, and improve curing rate or adhesion. 3.3. Service providers This group includes the service providers in the consortium, these are the partners offering a wide range of valuable services designed to meet the needs of industries and businesses. Companies can benefit from access to professional expertise, technical support, and solutions to enhance their operational efficiency, productivity, and effectiveness. Service providers are committed to delivering high-quality services, utilising their industry knowledge, infrastructure, and specialised skills. 3.3.1. Acumenist AcumenIST is a SME registered under the Belgian Law, that supports both the private and the public sector with timely technology-specific expertise that enables its clients to draw the maximum benefits from scienceand technology-based innovations, whilst minimising and managing their potential risks. AcumenIST, an affiliated organisation from MATERIA NOVA, aims at providing a secretariat to the BIO-SUSHY External Advisory Board, though providing the EAB and the Project team with a collaboration platform. Additionally, supports the representation of the BIO-SUSHY project (and dissemination of its results) to policy-informing and -making committees (e.g. OECD WNT (National Coordinators Test-Guidelines Programme), NanoSafety Cluster, and strengthening of representation to the standardisation community (i.e. IST, CEN, VAMAS). 3.3.2. AXIA AXIA Innovation is a business consulting company that provides services for Innovation Management, Technology Transfer as well as Marketing tools for companies and organizations, helping them to speed up the market uptake of their novel outputs. The goal of consultancy services is to provide expert guidance, advice, and strategic support to partners in utilising research results for their specific needs and ambitions.
18 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) AXIA leads dissemination, communication, and exploitation activities of BIO-SUSHY to develop a strong plan for the uptake of results, technology transfer and business strategies. AXIA´s specialized expertise will assist the partners to navigate challenges, mitigating risks, and optimising the exploitation process. Custom solutions will allow partners to make informed decisions, maximise the value of research results, and achieve their desired outcomes effectively. 3.3.3. ProtoQSAR ProtoQSAR is a company based in Valencia (Spain) that develops and applies computational methods to evaluate the properties of chemicals, including their physicochemical, biological and (eco)toxicological effects; as well as works in the optimization of molecules over molecular modelling and other computational tools. Computational developer services are focused on leveraging research outcomes such as cuttingedge technologies into practical solutions based on information technologies. Their primary goal is to develop and provide computational tools, platforms, or services that enable users to harness the benefits of research findings in their own projects or applications, thus, boosting the potential exploitation of results. ProtoQSAR will contribute to the creation and population of the BIO-SUSHY datalake and, also, provide in-house QSAR models for properties prediction to bridge the gap between complex research algorithms and practical implementation. 3.3.4. 7P9 Seven Past Nine d.o.o., Slovenia (7P9-SI) and its affiliated partner Seven Past Nine GmbH, Germany (7P9-DE) are two SMEs specialising in data stewardship and knowledge management solutions for the life sciences industry. Due to their strong collaboration and common tasks in BIO-SUSHY, they will jointly be referred to 7P9 for the PDEC. They strive to make research outputs accessible, user-friendly, and scalable, empowering the project to utilise advanced modelling and simulation capabilities effectively. 7P9 will provide expertise in designing (meta)data formats, data warehouse development, and web application development complemented with targeted support of all data producing and using partners (experimental and computational) via their Data Shepherding service. 3.3.5. UNE UNE (National Standardization Body of Spain) is a National Standards Body in Spain, responsible for the standardization and certification in the Spanish market. Standardization organisations work to develop consensus-based technical standards that ensure
19 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) interoperability, compatibility, and quality in products, processes, and services. These standards provide a common framework for industry players to follow, promoting harmonisation, innovation, and market growth. UNE is responsible for advice, managing, and developing all activities related to standardisation. UNE also contributes to the successful exploitation of research results by providing clear guidelines, promoting trust, and fostering a conducive ecosystem for safeguarding innovation and technology transfer. 3.4. The BIO-SUSHY Value Chain The BIO-SUSHY partners' alliance for the three novel bio-based coatings developments is shown in Figure 1 BIO-SUSHY project value chain. From modelling and computational tools, formulation of coatings and development of additives, scaling up, characterization and standardisation, and validation in end-use cases, including social acceptance, SSbD assessment, S-LCA and LCC and communication, dissemination, and exploitation activities. Figure 1: BIO-SUSHY project value chain
20 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) 4. Communication and Dissemination Plan Communication and dissemination (C&D) play a fundamental role in every research project, as the knowledge of valuable scientific results produced within the project can reach and benefit identified target groups and society. This becomes especially important when a project aims at replacing harmful chemicals present in almost every consumer product with an impact on the whole value chain, as shown in Figure 1. After introducing some definitions, this chapter outlines the goals, responsibilities, target audiences, tactics and channels used, Key Performance Indicators (KPIs), and the tracking and monitoring of the C&D activities. 4.1. Definition of Communication and Dissemination and significance in Horizon Europe projects Although closely related terms, communication and dissemination refer to distinct aspects for which it is essential to introduce their definitions initially. Communication, compared to dissemination, is a broader term, and it involves the promotion of both the actions and the results of the project. On the other hand, dissemination is more specific and involves sharing the results with users. As stated in the annotated grant agreement under Article 17 – Communication, Dissemination and Visibility (and Annex 5), it is obligatory to acknowledge EU funding support using the appropriate EU emblem and the funding disclaimer 2 : “Acknowledge EU funding in all communication, dissemination and exploitation activities, as well as on all equipment, infrastructure and major results financed by EU.” Furthermore, according to the consortium agreement, any planned publication shall be provided to the other partners at least 15 days prior to the publication. If there are objections to the intended publication, they must be raised within 30 calendar days after receiving the notice. Objections should be made in writing and addressed to both the Project Coordinator and the Party or Parties proposing the dissemination. The EU acknowledgments and text to be displayed are the following: 2 https://commission.europa.eu/funding-tenders/managing-your-project/communicating-and-raising-euvisibility_en
21 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Figure 2: Horizontal and vertical EU emblem. 4.2. Communication and Dissemination responsibilities Being AXIA Innovation the WP5 leader as well as leader in the Communication, Dissemination, Exploitation, and Clustering tasks, AXIA will be the main partner responsible for the tasks related to C&D analysis, strategic planning, management, and monitoring. AXIA is committed to providing the BIO-SUSHY consortium with their best expertise and tools to maximize the impact of the project as much as possible. On the other hand, the BIO-SUSHY consortium is expected to contribute to C&D activities, especially at the planning and reporting level. Each partner is committed to the following: ● Participate actively in C&D activities and promote the BIO-SUSHY project and its outcomes. ● Facilitate access of BIO-SUSHY to open access journals, scientific research societies, and networks. ● Take advantage of any opportunities to publicly present the BIO-SUSHY project and its nonconfidential outcomes at scientific events, conferences, forums, festivals, and other similar events. ● Suggest media, scientific journals, and scientific events in their country suitable for promoting and disseminating the BIO-SUSHY project and its outcomes. They must also translate general press releases prepared by the WP5 Leader into their native language and distribute them to the media in their country. ● Identify a contact person within their organisation to periodically communicate with the C&D leader, which will facilitate the following: o Provide the necessary information before and after C&D activities by periodically (i.e., monthly) filling in the online spreadsheet to track activities. o Communicate with the WP5 Leader regarding any C&D issues. “Funded by the European Union under Grant Agreement 101091464. Views and opinion expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Health and Digital Executive Agency (HaDEA). Neither the European Union nor the granting authority can be held responsible for them.”
22 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) 4.3. Communication and Dissemination roadmap The C&D can be planned in the following order: 1. Define the objectives (see 4.4) 2. Identify the target audience (see 4.5) 3. Pick the right tactics or channels (see 4.6) 4. Establish key performance indicators (KPIs) (see 4.9) 5. Continuously track, monitor, and adjust to meet KPIs effectively (see 4.10) Overall, the C&D planning timeline can be seen in Figure 3. Figure 3: Overview of the C&D plan within the project lifespan. 4.4. Communication and Dissemination goals In the BIO-SUSHY project, the objectives of the C&D activities can be listed as follows: ● Increase the project’s visibility. ● Promote the project’s goals and results including technologies and methods. ● Explain in an easy and understandable language the project objectives and topic. ● Increase awareness of the effects of PFAS on the environment and human health. ● Contribute to lower PFAS-containing product consumption or PFAS production. ● Increase the acceptance of newly developed materials and/or coatings among customers & end-users. ● Increase transparency and build trust with potential and prospective customers & endusers. ● Promote how HEU funding helps research and innovation programme. ● Attract potential users.
23 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) 4.5. Target audience Target audiences are set in the GA. However, among communication and dissemination, the target audience might be different. In fact, in communication, the ultimate goal is to increase the visibility of the project on a broader level. For dissemination, the audiences can be more specific and even prioritised according to the purpose of the dissemination measure. Table 1 summarises the target audiences of BIO-SUSHY. Table 1: Target audiences, messages, and tools. Target audience and segmentation Objective/Messages Tools Research organisations, Academia Sustainability and coating R&I communities ● Information and knowledge sharing about BIO-SUSHY scientific and technology development. ● Alignment of SSbD indicators and SSbD concepts. ● Publications in peer-reviewed journals. ● Posters and/or presentations at conferences and workshops Related initiatives and projects Policy-informing, Policy-making Committes and Safety Communities Agency and certification bodies ● Promote the use of PFASfree products supported by certification. ● Participation and presentation of results at events. ● Direct contact (sending/email project information to contact persons). ● Writing policy briefs and participating in white papers. Standardisation Technical Committees and Communities ● Dissemination of scientific and technical results. ● Relevant BIO-SUSHY standardisation and harmonisation activities. ● Alignment of SSbD indicators with current policies ● Communication of project results to the OECD TG committee and to the OECD SIA-Project. Regional and national organizations ● Sharing BIO-SUSHY outcomes with the EU nanomaterial modelling and characterization communities European and international councils, associations NanoSafety Cluster, US-EU communities of research (CoRs) ● Share BIO-SUSHY environmental, health, and ● Publications, participation in
24 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) CUSP cluster, in microand nanoplastics and human health safety best practices and contribute to nanomaterial advance. ● Promote BIO-SUSHY safe and human health results. events, invited stakeholders to BIO-SUSHY events. Industry Textile ● Inform and create interest in the project results. ● User/customer of the BIOSUSHY platform & tool (models, SSbD decision tool) ● Provide training. ● Special use-case support. ● Events ● Sectorial publications ● E-newsletter Packaging Coatings & Surfaces Nanoplastics General public Media ● Generate visibility for BIOSUSHY. ● Provide technology and market information. ● Website ● Social media ● Press and broadcast EU citizens Non-government organizations (NGOs) ● Engage and co-design social-acceptance strategies. ● Involve quadrupole helix actors. ● BIO-SUSHY media channels. ● Social engagement community activities. Civil society organizations (CSOs) 4.6. Tactics and channels for Communication and Dissemination To maximise the impact of the BIO-SUSHY project, it is fundamental to not rely only on a single or limited channel; instead, a diverse range of C&D channels should be employed. By utilising multiple channels, the visibility and impact of the project can be amplified. This multichannel approach aims to engage with various audiences effectively and involves (but is not limited to): ● The development of a project website. ● An active presence on relevant social media platforms to engage with stakeholders, share project updates and foster dialogue. ● The creation of printable materials for on-site distribution to provide an overview of the project’s goals and activities. ● Creating a periodic newsletter to share project updates, highlights, upcoming events, etc. ● Run webinars to facilitate knowledge exchange and display the findings of the project to a targeted audience. ● The release of concise and compelling press releases to announce milestones, major project results and noteworthy events. ● Participation in fairs, conferences, and other events related to the scope of the project, providing opportunities for direct participation and dissemination. ● The publication of scientific and technical papers in reputable journals and conferences to contribute to the academic and research communities.
25 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) 4.6.1. Website The project website is available since M03 (March 2023) at the following address: www.bio-sushy.eu, it represents the main point of contact with external stakeholders to the BIO-SUSHY project. As described in deliverable D5.1, it was developed with an easy-to-navigate concept, able to reach a broad audience as the main interface with potential stakeholders and the public worldwide. The website is structured in several parts to give visitors an idea of the project, the team, the updates, the technologies and the methodology used or developed, and the contact information. Furthermore, the website is also a useful tool for partners, as they can directly access the internal online platform and download any communication materials, such as brochures, etc., from the 'Dissemination Library' tab (Figure 4). Figure 4: Screenshot of the "Dissemination Material" tab of the BIO-SUSHY website. 4.6.1.1. Blog articles Within the project website, a section is dedicated to “Blog Articles” (Figure 5).
32 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) 4.7. Clustering activities Within WP.5, task T5.3 starting with M06, is allocated to synergies and clustering. The potential collaboration will be assessed with active EU-funded projects, EU policies and programmes and industry players and associations. According to Horizon Europe’s indications, the objective is to foster knowledge exchange between projects related to SSbD materials, repellent hybrid coatings, and thermoplastic powder. Besides AXIA, key BIO-SUSHY partners to stimulate and promote clustering activities are Materia Nova, ZSI and 7P9, with involvement from all the partners. Table 3 lists the sister projects under the same call for proposals of BIO-SUSHY (i.e. HORIZON-CL42022-RESILIENCE-01-23). Table 3: BIO-SUSHY’s sister projects. Acronym Project ID Title Organisation PROPLANE T 101091842 Enhanced Safe and Sustainable coatings for supporting the Planet IDENER Research & Development Agrupacion De Interes Economico TORNADO 101091944 New Routes of Safe and Sustainable by Design Water and Oil Repellent Bio-based Coatings Fundacion Tecnalia Research & Innovation ZeroF 101092164 Development of verified safe and sustainable PFAS-free coatings for food packaging and upholstery textile applications Teknologian Tutkimuskeskus VTT OY Additionally, BIO-SUSHY will seek potential synergies with other EU-funded projects targeting safeand sustainableby-design materials leveraging the extensive experience, in particular under CSA topic HORIZON-CL4-2021-RESILIENCE-01-08, The InteRnational ecosystem for accelerating the transition to Safe-and-Sustainable-by-design materials, products and processes (IRISS project). Similarly, BIO-SUSHY will also participate to the SSbD framework test PARC (Partnership for the Assessment of Risks from Chemicals). Moreover, BIO-SUSHY partners have identified, as included in the GA, other synergies with national and international R&I activities they are already involved in (Table 4). Table 4: List of R&I activities related to the Consortium and the BIO-SUSHY project. R&I activity Project ID Partner involved SABYDOMA H2020 - GA: 862296 UNIVLEED,
33 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Approaching the Safety-by-Design with a technological platform coupling screening to production and/or release RESCOLL MOSTOPHOS Modelling stability of organic Phosphorescent lightemitting diodes. Multiscale modelling of devices based on organic materials H2020 - 646259 CNR SBd4Nano Development of safe and functional engineered nanomaterials (ENMs) and nano-enabled products (NEPs) H2020 - 862195 ITENE SUNSHINE Develops safe and sustainable-by-design strategies for multi-component nanomaterials, including those with high aspect ratio nanoparticles H2020 - 952924 ITENE, CNR EIROS Erosion and ice resistant composite for severe operating conditions H2020 - 685842 SIK POWDER EXTERIOR WOOD IRA SME transnational Development of a process for weather-resistant coating of wood and wood fiber composite materials 1723551 WOOD K PLUS CHOPIN and STELLAR Coatings with hydrophobic and /or omniphobic properties against insect contamination on aircraft leading edges and smart eco-friendly anticontamination technologies for laminar wings H2020 - 785484 H2020 - 864769 MANO MATCHING Reduction of cooling water demand in the energy sector through innovative technological solutions, to be demonstrated in thermal and geothermal power plants H2020 - GA686031 MANO DEPERFLEX II Water repellent fluorine-free coatings French National IFTH INN-PRESSME Open innovation ecosystem for sustainable Plant-based nano-enabled biomaterials deployment for packaging, transport and consumer goods H2020 - 952972 UNE NOFORMOL and AFTER Development of fluorinated-free textile finishing products French National RESCOLL, IFTH
34 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) EcoCosmePharm Computational evaluation of the ecotoxicity of pharmaceutical and cosmetic materials: an approach towards a green and sustainable environment H2020-MSCA-IF-SE UNE NanoQSAR Structure activity relationship modelling of REACHrelevant endpoints to predict the toxicity of nanomaterials H2020-MSCA-IF-SE - 896848 PROTOQSAR GenoQSAR Genotoxicity prediction by means of QSAR methods for regulatory purposes H2020-MSCA-IF-SE - 101030422 PROTOQSAR NanoCommons Nanosafety knowledge infrastructure developing and implementing data curation, management and sharing concepts and link these with nanoinformatic services H2020 - 731032 7P9 BLOOM Boost European citizen’s knowledge and awareness of the bioeconomy through open and informed dialogues. The activities supported the reduction of barriers towards bioeconomy and stimulated bioeconomy activities H2020 - 773983 ZSI BIONANOPOLYS Open Innovation Test Bed for developing safe nanoenabled bio-based materials and polymer bionanocomposites for multifunctional and new advanced applications H2020 - 953206 AXIA, ITENE MACRAMÉ Advanced Characterisation Methodologies to assess and predict the Health and Environmental Risks of Advanced Materials HEU - 101092686 AIST, 79P 4.8. Corporate image and communication tools The corporate image and communication tools were submitted at M03 in deliverable D5.1. Its purpose was to explain the process of creating the visual identity for the BIO-SUSHY project. It emphasises the importance of establishing a strong and recognizable visual identity that people can associate with the project. The deliverable is divided into two main sections: Corporate Image and Communication Tools. In the Corporate Image section, the document outlines the visual identity elements of the project, including the logo, colour palette, and fonts. It provides guidelines for maintaining consistency in the
35 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) project's visual identity and explains the usage of Word and PowerPoint templates specific to the project. Various templates are listed, such as deliverable template, presentation template, meeting agenda, meeting minutes, participant list, and consent photography. Additionally, the document describes the project's communication material portfolio, which includes items like a leaflet, brochure, roll-up, poster, presentation pitch, lanyard, and folder. Below, some extracts of these materials can be seen (Figure 9, Figure 10, and Figure 11). Figure 9: BIO-SUSHY leaflet.
36 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Figure 10: Extract of the brochure. Figure 11: Extracts of the project's presentation pitch. On the other hand, the Communication Tools section focuses on the project's website and social media channels. It offers guidelines for creating social media posts using the project's social media post templates. The document concludes by summarising the project's communication tools and their potential for promoting the project effectively. To access all the related materials, please visit the developed material at the “Dissemination Library” tab of the project’s website at the following link: https://www.bio-sushy.eu/dc-materials/ For more detailed information, readers are referred to the public deliverable D5.1 submitted at M03.
37 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) 4.9. Key performance indicators (KPI) To enhance the efficiency and effectiveness of C&D actions, Key Performance Indicators (KPIs) are employed to track the progress of these activities. These metrics consist of specific milestones that are intended to be achieved by the project’s conclusion (at M48). They are regularly monitored and reported to comprehensively evaluate the C&D strategy and guarantee its achievements. A detailed description of the KPIs utilized for managing the communication and dissemination activities in the BIO-SUSHY project can be found in paragraphs 4.9.1 and 4.9.2, respectively. 4.9.1. Communication activities In Table 5, the KPIs status of communication activities are presented along with their description, the target audience and the outcome. Table 5: KPIs status for Communication activities. Communication Activity Name Description Who? Target audience How? Communicatio n channel Outcome Status (31.05.2023) Visual identity Logo, templates, banner, etc. All Website, social media, print materials, newsletter Visible in all tools and materials Delivered Website Project website available All Visits: 3000 Downloads: 1000 Ongoing Visits: 764 Downloads: 50 Blog articles Promoting BIOSUSHY project in easy-tounderstand language All Website, social media Articles: 10 Views: 200 Ongoing Articles: 1 Views: 25 Leaflet, brochure, posters, roll-up, PPT presentations/ pitch To promote BIOSUSHY project, results and benefits All Print materials, event Leaflet/ brochure: 1000 copies distributed Poster: 2 Roll-up: 2 Project presentation in events: 4 Ongoing Leaflet/ brochure: 10 Poster: 1 Roll-up: 1 Project presentation: 1
38 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Social media accounts (LinkedIn, Twitter) To raise awareness and keep followers updated All Social media Followers: 1000 Post: 120 Ongoing Followers: 258 Post: 39 E-newsletter and mailing lists To connect with interested stakeholders. Cover events and exploit key results Research communities, industry, institutions Website, social media Enewsletters: 8 Subscribers: 300 Ongoing E-newsletter: 1 Subscribers: 107 Press releases, general broadcasting News or announcements about the project’s results and impact for journalists, bloggers, or other media outlets. All Website, social media, press release Press release: 4 (1/year) Ongoing Press release: 1 Demo video (YouTube) General diffusion and intro of the project and expected results All Video, website, social media Video: 1 Views: 400 Ongoing Video: 0 Views: 0 4.9.2. Dissemination activities In Table 6, the KPIs status of dissemination activities are presented along with their description, the target audience, the corresponding responsible partner, and the outcome.
Funded by the European Union under the Grant Agreement 101091464. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Health and Digital Executive Agency (HaDEA). Neither the European Union nor the granting authority can be held responsible for them. Table 6: KPIs status for dissemination activities. Dissemination Activity Name Description Who? Target audience How? Communication channel Partner Outcome Status (31.05.2023) Organisation of Webinars, Workshops To share knowledge and attract industries Industry AXIA, All Internal session: 1 Technical conference: 1 Ongoing Internal session: 1 Technical conference: 0 Exhibition stands Display material, promote specific results and reach potential customers Industry, Event, Exhibition, Print materials Technical partners, All Events: 10 Print material distributed: 1000 Ongoing Events: X Print material distributed: X Organisation participation in clustering activities Develop synergies in SSbD strategies Research communities, Industry, Institutions Event All Events:4 Attendees: 100 Ongoing Events: X Attendees: 0 SSbD guidelines Best practises for SSbD Institutions Other ITENE Downloads: 200 Ongoing Downloads: 0 Standardisation Promoting modified or new standards based on BIO-SUSHY findings Institutions, Research Communities, Industry Other UNE, All Events participation: 3 Proposal contribution: 3 Ongoing Events participation: 0 Proposal contribution: 0
40 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Input to regulatory validation work Input into new and ongoing regulatory validation work (i.e., OECD WNT, OECD SIA Project) Policy makers, Institutions Other AIST, 7P9 Proposal contribution: 4 Ongoing Proposal contribution: 0 Round tables Round tables with certification bodies, policy makers, and EC to align criteria Policy makers, Institutions Event ITENE, MANO, IFTH Event: 1 Attendees: 10 (min) Ongoing Event: 0 Attendees: 0 Technical training Seminar lessons and technical training for exchange of BIOSUSHY developments Research communities, industries Event MANO, ITENE, RESCOLL, WOODKPLUS Session: 5 Attendees: 150 Ongoing Session: 0 Attendees: 0 Social acceptance Build a stakeholder’s group for codesign. Assess new material cost acceptance General public Event ZSI Workshop: 3 Members group: 20 Surveys: 4 (n=800) Ongoing Workshop: 0 Members group: 0 Surveys: 0 (n=0) Partner’s websites Publication of news and events Research communities, Institutions, Industry Website, social media All Post: 90 (6 posts/partner) Post: 3
41 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Promotional video Demo video to raise awareness and interest General public, Industry, Research communities Website, social media AXIA, All Video: 1 Views: 400 Ongoing Video: 0 Views: 0 Technical publication Technical publications in the trade press and scientific journals Industry, Research communities Technical, Technological and Research partners Publication: 10 Ongoing Publication: 0 Scientific publication Scientific article and peer-review papers (according to OA practices) Research communities, Industry, Institutions, General public Technical, Technological and Research partners Articles: 10 Ongoing Articles: 0 Scientific conferences and industrial fairs Present project activities and results Research communities, Industry, Institutions Technical, Technological and Research partners Participation: 15 Ongoing Participation: 0
48 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) 5. Exploitation Plan The BIO-SUSHY Exploitation Plan explains the actions that partners will carry out to exploit the valuable results generated within the project, with the goal of maximising their positive effects on the society, economy and the environment. The four pillars of exploitation to the achievement of long-term impact, as shown in Figure 16, are: 1. Identify and regularly update the Project Research and Innovation Results throughout the implementation and development. 2. Define the Exploitation Routes of the key results to better upgrade the impact in the market or industry in view of the partners’ strategic plan. 3. Develop a suitable knowledge management according to the type of results and the partners’ exploitation and business interest of the partners. 4. Enhance the Market Uptake of the results. Figure 16: Exploitation pillars. Further updates of the Exploitation Plan will follow at M24 under D5.3 PDEC mid-term and M48 under D5.4 PDEC final. 5.1. Exploitation Strategy The BIO-SUSHY exploitation strategy targets maximising the valorisation of knowledge. As shown in Figure 17: BIO-SUSHY Exploitation Strategy, the aim is to efficiently use the results of the project by exploring scientific, economic, political, or social channels for exploitation.
49 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) It is focused on transforming research and innovation actions into tangible value and societal impact, not only addressing commercial interest, and targeting partners as well as other potential users outside the consortium. Figure 17: Goals of BIO-SUSHY Exploitation Strategy. To develop the exploitation plan, it is important that the partners understand the current context in which their results stand to properly assess their novelty and the potential value they bring. This will support making a proper exploitation analysis and exploitation route choice. Hence, AXIA will guide the partners in shaping the landscape through a comprehensive evaluation of the main external parameters that could influence the market uptake and upscaling of the project outcomes. These include market issues, regulatory framework, existing protection intentions of generated assets, industry requirements and competitors, and policy schemes, among others. In addition, internal factors that can accelerate or inhibit the exploitation will be also considered. 5.1.1. Exploitation Schedule To carry out its exploitation strategy, BIO-SUSHY has established the following plan, Figure 18, showing the main activities during the implementation of the project. Three main periods have been scheduled and aligned with the PDEC deliverables: the first one M1-M6 (D5.2), M7-M24, to be included in D5.3, and M25-M48, D5.4 final PDEC.
50 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Figure 18: BIO-SUSHY Exploitation schedule planned. 5.1.2. Potential Exploitation Routes Exploitation Route is the way the novel results of the project will be used in the future after the project ends. Exploitation routes are linked to a strategic business decision and there are some important elements the partners should contemplate when assessing and evaluating what is the most suitable exploitation route for their results. In general, it starts by considering whether the exploitation will be commercial or not, and what is the partner’s interest in commercialisation, if possible. Besides, some types of results have a predefined exploitation route. For example, a standard protocol will presumably feed into the Policy Recommendation category, as this result does not have a commercial implication. Whether the result needs further research and development or is in a prototype or validation stage, will also delineate the best exploitation route. It is crucial for the partners to understand the goal of exploitation and how this will be achieved. Thus, AXIA organised an Exploitation and IPR internal workshop, on the 24th of May 2023 (Figure 19), to explain this to partners, assisting with their exploitation obligation and expected intentions. Chapter 5.2.2 of this deliverable includes further details of the workshop. The workshop was followed by a KER identification template distributed among the partners that included some questions about the expected results and their exploitation routes and protection intentions. This will be further developed within the next implementation phase.
51 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Figure 19: Presentation of the Exploitation and IPR - KER Identification internal workshop. 5.1.3. Knowledge Management Knowledge Management refers to the coordination and organisation of the key assets and results generated within the project, their generators and owners, the way they will be exploited, IPRprotected, and who will be setting up rules and procedures. It also includes the background generated, before the project started, brought by the partners to implement the project’s actions, as included in the Consortium Agreement. The progress of the project and the next versions of this PDEC will include further considerations and updates on Knowledge Management and IPR. BIO-SUSHY knowledge management strategy, planned parallel to the exploitation strategy, includes phases during and after the project, as indicated in Figure 20. Figure 20: BIO-SUSHY Knowledge Management Strategy. Important Knowledge Management and IPR concepts were explained, in the Exploitation and IPR internal workshop organised by AXIA on the 24th of May 2023, such as why it is important to protect,
52 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) if it is needed, and how an asset can be protected. Refer to Chapter 5.2.2. of this deliverable for further details. The workshop was followed with a KER identification template distributed among the partners that included some questions about the expected results and their exploitation routes and protection intentions. This will be further developed within the next implementation phase. 5.2. Support to Partners AXIA is supporting BIO-SUSHY partners in driving effective exploitation strategies and impactful outcomes. It is essential for the success of BIO-SUSHY to effectively leverage opportunities and maximise the potential of our joint efforts. In this section, we highlight our dedicated support undertaken so far and designed to empower and enable our partners to excel in exploitation actions. We provide comprehensive resources, guidance, and materials to facilitate knowledge sharing, innovation, and real application. By fostering a culture of collaboration and assistance, we strive to provide BIO-SUSHY partners with the necessary tools to exploit emerging trends, seize market opportunities, and achieve a sustainable and meaningful impact. 5.2.1. Impact singularity in Horizon Europe – Internal Workshop As part of the joint WP1-WP5 activity, led by Materia Nova in WP1, a Coating Properties Alignment Workshop was held physically at Materia Nova premises, on the 9th of February 2023, the following day of the BIO-SUSHY KoM Figure 21. The goal was to discuss coating properties’ alignment with the needs of end-users (based on the identified case studies). Figure 21: Impact Singularity in Horizon Europe Workshop.
53 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) AXIA, as leader of WP5 – ‘Maximising the Impact’, presented the ‘Impact Singularity of Horizon Europe’, the first session of the workshop. Focusing on the Project´s Pathways Towards Impact and its importance within the Horizons Europe framework, as described from the project to the destination level within the work programme. The spotlight was on introducing the partners to the innovations of the programme in the DEC rules and obligations for the beneficiaries. Further explanation is included in Chapter 5.3 BIO-SUSHY Impact of this deliverable and in Deliverable D1.1 BIO-SUSHY R&I strategy, project scope description, specifications, and development planning report, submitted by Materia Nova at M3 (March 2023) of the project. 5.2.2. Exploitation and IPR Internal Workshop – KERs identification To develop a realistic and successful BIO-SUSHY PDEC, AXIA provides support to the partners through diverse techniques advancing to their business interest and needs. To harmonise the partners’ foundation and common understanding of Exploitation and Knowledge Management, AXIA organised the Exploitation and IPR workshop targeting the “Identification of Results”. The workshop included two Parts, Part I theoretical, to explain exploitation terms and definitions as well as knowledge management and IPR, and Part II a practical exercise, to learn how to identify potential Key Valuable/Exploitable Results. The second part included an explanation of the template as well to be distributed among the partners after the workshop. The template will gather updates of the partners’ expected results. This will be followed, when required, by individual interviews, meetings and calls with partners to assist in the completion of the template towards the initial list of the Key Valuable Results. 5.2.2.1. Workshop data ● EVENT: Exploitation and IPR Workshop - Identification of Key Exploitable Results - KERs ● DATE: Wednesday, May 24, 2023, ⋅ Time 3:00 pm – 4:30 pm CEST ● ONLINE PLATFORM: Zoom (Internal BIO-SUSHY platform) ● PARTNER ORGANISING: AXIA Innovation ● 22 participants representing 13 partners attended the workshop. 5.2.2.2. Workshop programme The agenda of the workshop, shown in Figure 22 included Exploitation, Knowledge Management and a practical session to support the identification of Key Exploitable Results.
54 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Figure 22: Agenda of the Exploitation and IPR - KER Identification workshop. The “Practicum” part, was an applied exercise for the attendees, aiming to identify potentially valuable results. AXIA presented the preliminary list of expected results based on the proposal and GA. Following, AXIA highlighted some recommendations to avoid common mistakes in the identification of exploitable results. The presentations were given by Mrs Raquel Moreno, Project Manager and Innovation Consultant at AXIA Innovation, responsible for the BIO-SUSHY exploitation strategy, supported by her colleague Mr Michele Ponzelli, Project Manager responsible for Communication and Dissemination strategies (Figure 23). Figure 23: Screenshot of the Exploitation Workshop.
55 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) To increase the partners’ engagement, we used the sli.do© platform to make a dynamic session. AXIA created an interactive poll with the question “Which of these results are/could be a KER?” including 12 possible answers (multiple choice). The same question with the possible answers was presented at the beginning of the Practicum session and at the end, after explaining the specifics of the identification of KERs. The exercise included a final assessment of the comparison of both answers to this question and an explanation of the possible exploitation routes for each of these results. The session ended with a discussion of the questions of the participants and an update of the partners on the next steps toward the final identification of KERs within the BIO-SUSHY project. The partners highly rated the exploitation workshop, emphasizing that the session significantly enhanced their understanding and clarification of the exploitation strategy and the Key Exploitation Results (KERs). 5.3. BIO-SUSHY Impact “The EU gears up to becoming a climate-neutral, circular and competitive economy by 2050”. This is the European Commission’s long-term strategy that leads the research and innovation BIO-SUSHY proposal. BIO-SUSHY partners have considered the potential Impact of the project since the proposal stage. Following the Kick-Off Meeting, on the second day, the partners gathered in a workshop to discuss the alignment of the development of the three coating characterisation properties. The workshop started with a presentation focused on the Singularity of Impact, where AXIA explained the novelties of Horizon Europe regarding dissemination, communication and exploitation and the obligations and rights of the beneficiaries to exploit, disseminate and protect. It included specificities on the project’s expected outcomes and impact to meet the call and destination targets and how the partners should approach the valorisation of results to maximise their impact. The BIO-SUSHY project will develop innovative coating solutions that meet the EU’s chemical strategy for sustainability and its ambition of a toxic-free environment. The project aims to develop new bio-friendly ways to obtain durable waterand oil-repellent coatings that will be validated in three target markets: textiles, food packaging, and packaging for cosmetic applications. The project also targets to decrease environmental impact by 25% through the use of R&I coating development, computational modelling for performance, toxicity assessment, and SSbD methodology. Additionally, the project will also contribute to the development of new standards to facilitate market acceptance and will aim to optimise the output through a programme of data harmonisation and management. Figure 24 shows the summary of BIO-SUSHY outcomes targeted by BIO-SUSHY partners as contained in the Topic Call: Resilience, Green and Sustainable Materials . A detailed explanation of each outcome follows in the following paragraphs.
56 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Figure 24: Topic Call expected outcomes. BIO-SUSHY data-driven design to support SSbD concepts. The BIO-SUSHY project aims to develop advanced coatings using computational tools, predictive models, and data-driven simulations. It will use data from similar coatings to predict directions for further development and improvement of the materials and will use data-mining scripts to retrieve all available data from existing coatings. The project will also use a data infrastructure that follows open science and FAIR principles to ensure harmonised sharing of the data in the project and allow public sharing at the earliest possible time. Three novel organic or hybrid coating materials with hydrophobic & oleophobic properties. The BIO-SUSHY project aims to develop eco-friendly organic/hybrid coating materials that are water and oil repellent. These materials will be alternatives to PFAS based coatings and will be designed to be compatible with several substrates and end-user requirements. They will also be developed using SSbD concepts and modelling and will use life cycle assessment tools and toxicology studies as eco-design tools. The project aims to reduce the environmental impact by 25% and the production cost by less than 20%. The developed materials will be validated in pre-industrial environments, and it is anticipated that the first coated materials will reach the market about two years after the end of the project.
57 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) Development of Safeand Sustainable-by-design (SSbD) criteria. The project uses a multidisciplinary approach to integrate sustainability strategies and eco-design principles into the organic and hybrid coating formulations to ensure safety concerns and sustainability criteria are addressed in the early stages of the innovation process. The safety of the coatings will be ensured by minimising toxicity and environmental and human impact. At the same time, sustainability will be addressed by reducing environmental impact criteria such as climate change, resource use, and biodiversity loss towards a circular strategy. The development of the novel coatings will implement the Life Cycle Assessment (LCA), Life Cycle Costing (LCC) and Social Life Cycle Assessment (S-LCA). The aim is to identify several alternatives leading to the best sustainability performances for the same functionality. The coatings will also comply with regulations and certifications related to the target applications. The full SSbD assessment framework includes: Step 1 – Hazard assessment of the intrinsic properties of the chemicals on human health, environment and physical hazards; Step 2 – Human health and safety aspects of production and processing, to assess whether the production and processing of the chemical or material poses any risk to human health, in line with, or beyond, EU Occupational Health and Safety directives; Step 3 – Human health and environmental aspects in the final application, assesses exposure to the chemical or material and the associated risks in its final use to human health or the environment; Step 4 – Environmental sustainability assessment, the End of Life of the chemical/material are considered by means of an LCA, supported by LCC and S-LCA. Enhance social acceptance of novel materials. BIO-SUSHY project aims to enhance the social acceptance of the newly developed materials by compiling evidence-based data on consumer attitudes towards and willingness to pay for products that are less harmful to the environment and sustainable. A detailed analysis of the evidence gathered will allow to identify the level of acceptance of the novel materials. Certification programme. BIO-SUSHY is developing a certification programme throughout the value chain. The programme will ensure conformity to legal norms and technical standards and compliance with final consumer requirements and international and regional directives. The certification programme will include a series of evaluation tests and a list of components to be avoided in the coating material composition and will comply with REACH regulations 3 and certification bodies of the end-use cases targeted by BIO-SUSHY. This will be performed in order to safeguard the technical aspects that are of particular relevance while satisfying obligations such as safety and toxicity. 3 https://echa.europa.eu/regulations/reach/legislation
64 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) To support the identification of expected results and identification of KERs list, AXIA organised the first Exploitation and IPR workshop on the 24th of May 2023, as detailed in Chapter 5.5.2. of this deliverable, focusing on the identification of valuable results. After the workshop, AXIA distributed a questionnaire among the partners with specific questions about the potential exploitation routes and protection expectations as well as potential target groups and partners’ involvement in each of the identified results, which are classified by the following types: ● Product: items for sale ● Process: ways to make or do ● Equipment: uses a process to make a product ● Knowledge and IP: valuation of “how to” ● Service: offer of products, processes, equipment, or knowledge ● Software, model: codes, algorithms ● Standard or contribution to policy: developing recommendations or implementing and developing technical protocols. ● Other: tools, platforms, databases Further analysis will be needed to refine the input gathered and finalise the preliminary list of BIOSUSHY KERs. The KERs list will be updated throughout the project’s implementation, and it will feed the “Result Ownership List,” to be delivered at the end of the project. 5.4. BIO-SUSHY validations In the following PDEC versions, the BIO-SUSHY Exploitation Plan will target the specific business plans for the three validations included in the project: textile, food trays packaging and cosmetic glass packaging, targeting the potential commercial exploitation of the BIO-SUSHY coatings. Sikemia’s role is the development of the components of the bio-based coatings: additivities, adhesion, curing and hydrophobicity. Rescoll will develop new formulations for the hydrophobic hybrid sol-gel coating and IFTH will support the application and validation in the textile industry. WoodK+ is expected to develop the bio-based powder coating formulations being applied onto paper substrates suitable for hot forming processes targeting the food tray as an end product. The powder coating formulation development as well as validation of the food trays will be done in close cooperation with an end user ECOZEMA. Materia Nova will develop hybrid hydrophobic and oleophobic sol-gel coating formulations for cosmetic glass packaging, including its application and validation. The future exploitation plan will include a patent analysis, aiming to gain a broad understanding of the current patent landscape within the three novel SSbD bio-based coatings. This involves conducting a preliminary search and analysis of patents that supports partners in:
65 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) ▪ Identifying existing patents: to understand what technologies, innovations, or inventions have already been patented by others. ▪ Assessing novelty and potential patentability: to determine if a proposed invention is novel and potentially patentable. ▪ Identifying technology trends: emerging technologies, trends, and areas of innovation, identifying potential collaboration opportunities, or exploring untapped areas of innovation. ▪ Identifying potential infringement risks: this helps partners make informed decisions regarding developing and commercialising their innovations. ▪ Informing strategic decision-making: determining the scope of a proposed invention, identifying potential licensing opportunities, or deciding whether to proceed with a patent application and assessing the commercial viability and competitive landscape related to their outcome. The preliminary discussions on the three BIO-SUHY applications and coatings development properties included in Deliverable D1.1 BIO-SUSHY R&I strategy, project scope description, specifications and development planning report , submitted by Materia Nova at M3 (March 2023) of the project, will pave the grounds for setting up the future Business Plans.
66 of 66 Sustainable surface protection by glass-like hybrid and biomaterials coatings D.5.2: Plan for the Dissemination and Exploitation including Communication activities (PDEC) 6. Conclusions The “Plan for Dissemination and Exploitation including Communication Activities” plays a vital role in maximising the impact of the BIO-SUSHY project. By implementing a comprehensive approach encompassing strategic communication, dissemination and exploitation, BIO-SUSHY aims to ensure the effective development and adoption of bio-based advanced SSbD coatings as a sustainable alternative to PFAS containing benchmarks. The Dissemination and Communication tools have been developed within the project’s first months to enhance and support the proper promotion of BIO-SUSHY. Numerous actions have been outlined by all the partners in order to diffuse the project idea, its results and the expected outcomes and impacts through its lifetime and beyond. Through strategic collaborations, knowledge sharing, and targeted dissemination, the project strives to create a positive and lasting impact on the coatings industry, the environment, and human health, the aim of the exploitation strategy. The BIO-SUSHY project will collaborate with regulatory authorities, industry associations, industry manufacturers from textile, food and cosmetics, as well as other potentially interested industries, and standardisation bodies to align the developed coatings with existing norms and regulations, policies, and industry demands. This integration will enhance the marketability and credibility of the bio-based coatings developed following the SSbD European framework, enabling smooth and seamless adoption by industry players. The Exploitation Plan, together with the Dissemination Plan, will target both commercial and noncommercial interests, as BIO-SUSHY aims to establish a solid foundation for the future implementation of bio-based coatings in a broader spectrum. At the same time, it will focus on developing business strategies for the industrial applications targeted by the project, with the specific goal of contributing to a safer European environment, stronger and more resilient industries, and new advanced materials. The next PDEC at M24 will include the list of key exploitable results, their categorization, and foreseen exploitation routes and Intellectual Property Rights-IPR considerations, and will describe the value proposition, update on market analysis, patent analysis and risk assessment, as well as a review of the external environment analysis of the three industrial applications. Specific business plan strategies, internal environment analysis, final IPRs and marketing analysis will be developed for the final PDEC at M48.