Interview Guide – VR and NLG in UAE Media Experiences (2025)

Estimated Duration: 45–60 minutes Introduction Thank you for participating. This study explores how Virtual Reality (VR) and Natural Language Generation (NLG) tools influence customer experience in media products, particularly video games, in the UAE. Your insights will help identify how these technologies shape immersion, personalization, engagement, and commercial value. The discussion will be recorded for transcription and analysis. Responses are anonymous, and participation is voluntary. You may skip any question or withdraw at any time. Section 1: Participant Background 1. Could you briefly describe your professional or academic background related to VR, NLG, or media innovation? 2. What projects or research have you been involved in that integrate emerging technologies such as VR or AI? Section 2: VR and NLG Tools & Functions VR Tools & Functions 1. Which VR tools or platforms (e.g., Oculus Quest, PlayStation VR, HTC Vive, Unity, Unreal Engine) have you used or studied? 2. How do these tools contribute to immersion, storytelling, emotional connection, and customer satisfaction? 3. What technical, economic, ergonomic, or accessibility challenges have you encountered in the UAE? 4. How do UAE-specific factors (cultural, linguistic, infrastructure, funding, or policy) shape VR adoption? NLG Tools & Functions 1. Which NLG or AI-based tools (e.g., GPT models, IBM Watson, Google Dialogflow) have you used or studied? 2. How do these tools support adaptive storytelling, personalization, interactivity, and engagement? 3. What limitations or ethical concerns (bias, cultural sensitivity, repetition, addiction/isolation) are particularly relevant in the UAE context? 4. How do UAE-specific factors (language, culture, funding, policy) influence NLG adoption? Synergy and Market Impact 1. Have you observed cases where VR and NLG complement each other effectively? What user-experience outcomes emerge (presence, empathy, replay value, satisfaction)? 2. How do VR/NLG add commercial value—brand equity, differentiation, loyalty—in UAE media products? Section 3: Closing 1. Looking five years ahead in the UAE, what role will VR and NLG play in consumer media experiences? 2. Are there additional insights or examples you would like to share about VR/NLG in your field? 3. Would you be open to a brief follow-up if clarification is needed? Consent Reminder Do you confirm your voluntary participation and consent to recording and use of anonymized data for research purposes?