Research data - design patterns for platform revenue models

ASSET BROKER empto empto offers a digital platform for companies to manage their waste. The platform operator, Zentek Services, generates revenue through a commission model by charging commission fees to waste disposers who provide services. The fees are paid per waste disposal transaction and are charged once. The platform operator, Zentek Services, sets the price of the fees. The fees are a percentage of 4% of the total value. There is no price discrimination. 1 PLATFORM PRICE 1 How? Access fees Commission fees Sales of services Sponsorships Who pays? Asset consumers Asset providers Third party Payment trigger? Pay per access Pay per contact data Pay per transaction Pay per service use How often? Single payment Recurring payments Price setter? Asset broker Asset providers Asset consumers Negotiation Price value? Absolute value Percentage value Variable value Price discrimination? Type Quantity Different traffis No discrimination COMMISSION MODEL ASSET BROKER MyHammer MyHammer offers a platform for finding local skilled trade businesses. The platform operator, MyHammer, generates revenue through a commission model by charging commission fees. Skilled trade businesses who offer services are monetized. Fees are paid for each contact confirmation of a private person, but the deal is not guaranteed. Fees are paid once and are set by the platform operator, MyHammer. Fees range from €1 to €89, depending on the category of service (tiling, window installation, electricity, etc.). 2 PLATFORM PRICE 2 COMMISSION MODEL How? Access fees Commission fees Sales of services Sponsorships Who pays? Asset consumers Asset providers Third party Payment trigger? Pay per access Pay per contact data Pay per transaction Pay per service use How often? Single payment Recurring payments Price setter? Asset broker Asset providers Asset consumers Negotiation Price value? Absolute value Percentage value Variable value Price discrimination? Type Quantity Different traffis No discrimination ASSET BROKER Vinted Vinted offers a platform for buying and selling second-hand clothing items. The platform operator, Vinted, generates revenue through the sale of services by offering an additional verification service for clothing items. Private buyers of clothing are monetized. The fee is paid each time a private buyer wants to use the service to verify a purchased item and is charged once. The platform operator, Vinted, sets the price of the service and it is an absolute price of €25 per item verification. 3 PLATFORM PRICE 3 SALES MODEL How? Access fees Commission fees Sales of services Sponsorships Who pays? Asset consumers Asset providers Third party Payment trigger? Pay per access Pay per contact data Pay per transaction Pay per service use How often? Single payment Recurring payments Price setter? Asset broker Asset providers Asset consumers Negotiation Price value? Absolute value Percentage value Variable value Price discrimination? Type Quantity Different traffis No discrimination ASSET BROKER nebenan.de nebenan.de offers a social network for local communities to connect and exchange information. The platform operator, Good Hood, generates revenue through a sponsorship model based on partnerships with third parties. Cities and municipalities as sponsors are monetized. In order to offer access to the platform, a cooperation agreement is concluded. The price is negotiated between the sponsor and nebenan.de and individually agreed in a cooperation contract. 4 PLATFORM PRICE 4 SPONSORSHIP MODEL How? Access fees Commission fees Sales of services Sponsorships Who pays? Asset consumers Asset providers Third party Payment trigger? Pay per access Pay per contact data Pay per transaction Pay per service use How often? Single payment Recurring payments Price setter? Asset broker Asset providers Asset consumers Negotiation Price value? Absolute value Percentage value Variable value Price discrimination? Type Quantity Different traffis No discrimination ASSET BROKER Tyre24 - access Tyre24 offers a digital platform for car parts trading. The platform operator, Saitow, generates revenue through an access model by charging an access fee for platform participation. Car repair shops demanding cars parts are monetized. Fees are charged when platform access is booked and are charged on a monthly or annual basis. The platform operator, Saitow, sets the price of the fees. Fees are an absolute value between €29 and €69 and vary depending on the platform account chosen: ‚Basic Marketplace Account‘ (€29) and a ‚Premium Marketplace Account‘ (€69). 5