MAXIMUM MARKETING WITH THE USE OF ARTIFICIAL INTELLIGENCE TO GROW BUSINESS INCOME

INTERNATIONAL SCIENTIFIC JOURNAL SCIENCE AND INNOVATION SPECIAL ISSUE “MODERN PROBLEMS AND PROSPECTS FOR THE DEVELOPMENT OF DIGITAL TRANSFORMATION IN ENERGY” SEPTEMBER 24, 2025 96 MAXIMUM MARKETING WITH THE USE OF ARTIFICIAL INTELLIGENCE TO GROW BUSINESS INCOME Sayfullayeva Nargiza Akromovna1, Muxamedjonova Fotima Baxodir qizi2, Muxamedjonova Zuxra Boxodir qizi3 1Associate Professor of Tashkent University of Information Technologies named after Muhammad al-Khwarizmi, 2TIUE E-mail: [email protected] 3TIUE E-mail: [email protected] https://doi.org/10.5281/zenodo.17558442 Abstract. This article is dedicated to developing an entrepreneur's income using artificial intelligence in maximum marketing. The use of artificial intelligence in marketing is very relevant and is quickly becoming one of the most effective systems for developing the income of entrepreneurs, as artificial intelligence helps us automate repetitive tasks, personalize marketing efforts and make decisions faster. When it comes to increasing brand awareness, artificial intelligence can perform a number of different tasks, including: author personalization in abstracts, transition from chatbots and virtual analytics, predictive analytics, content, email marketing, traffic optimization (SEO), marketing in social media, programmatic advertising, online optimization in marketing, production voice testing, it tries to cover the main areas of use of artificial intelligence in A/B testing, fraud detection, market research, dynamic pricing. This article examines the effectiveness of using artificial intelligence to help marketers improve campaign conversion, improve performance, and optimize website performance. This helps automate repetitive tasks, personalize marketing efforts, and make decisions faster. Keywords: Artificial Intelligence, Content, CRM, Target advertising, Conversion, SEO, Analytics, Influencer Marketing, Copywriting, Sites. Annotatsiya. Ushbu maqola maksimal marketingda sun'iy intellektdan foydalangan holda tadbirkorning daromadini rivojlantirishga bag'ishlangan. Sun'iy intellektdan marketingda foydalanish juda dolzarb va tez orada tadbirkorlar daromadini rivojlantirishning eng samarali tizimlaridan biriga aylanib bormoqda, chunki sun'iy intellekt bizga takrorlanuvchi vazifalarni avtomatlashtirishga, marketing harakatlarini shaxsiylashtirishga va qarorlarni tezroq qabul qilishga yordam beradi. Brend xabardorligini oshirish haqida gap ketganda, sun'iy intellekt bir qator turli vazifalarni bajarishi mumkin, jumladan: referatlarda muallifni shaxsiylashtirish, chatbotlar va virtual tahlillardan o'tish, bashoratli tahlillar, kontent, elektron pochta marketingi, trafikni optimallashtirish (SEO), ijtimoiy media marketingi , dasturiy reklama, marketingda onlayn optimallashtirish, ishlab chiqarish ovozli testi, u A / B testida sun'iy intellektdan foydalanishning asosiy yo'nalishlarini, firibgarlikni aniqlash, bozorni o'rganish, dinamik narxlashni qamrab olishga harakat qiladi. Ushbu maqola sotuvchilarga kampaniya konvertatsiyasini yaxshilash, ish faoliyatini yaxshilash va veb-sayt ish faoliyatini optimallashtirishga yordam berish uchun sun'iy intellektdan foydalanish samaradorligini o'rganadi. Bu takrorlanadigan vazifalarni avtomatlashtirishga, marketing harakatlarini shaxsiylashtirishga va qarorlarni tezroq qabul qilishga yordam beradi. Kalit so‘zlar: Sun’iy Intellekt, Kontent, CRM, Target reklama, Konversiya, SEO, Analitika, Influencer Marketing, Kopirayting, Saytlar. INTERNATIONAL SCIENTIFIC JOURNAL SCIENCE AND INNOVATION SPECIAL ISSUE “MODERN PROBLEMS AND PROSPECTS FOR THE DEVELOPMENT OF DIGITAL TRANSFORMATION IN ENERGY” SEPTEMBER 24, 2025 97 Аннотация. Эта статья посвящается развитию дохода предпринимателя с использованием искусственного интеллекта в максимальном маркетинге. Использование искусственного интеллекта в маркетинге очень актуально и быстро становится одним из самых эффективных систем для развития дохода предпринимателей, поскольку искусственный интеллект помогает нам автоматизировать повторяющиеся задачи, персонализировать маркетинговые усилия и быстрее принимать решения. Когда дело доходит до повышения узнаваемости бренда, искусственный интеллект может выполнять ряд различных задач, в том числе: авторская персонализация в тезисах, переход от чат-ботов и виртуальной аналитики, прогнозная аналитика, контент, почтовый маркетинг, оптимизация трафика (SEO), маркетинг в социальных сетях, программная реклама, интернет-оптимизация в маркетинге, производственное голосовое тестирование, он пытается осветить основные области использования искусственного интеллекта в A/B-тестировании, обнаружении мошенничества, исследованиях рынка, динамическом ценообразовании. В этой статье рассматриваются вопросы эффективности использования искусственный интеллект, чтобы помочь маркетологам улучшить конверсию кампании, повысить производительность и оптимизировать работу веб-сайта. Это помогает автоматизировать повторяющиеся задачи, персонализировать маркетинговые усилия и быстрее принимать решения. Ключевые слова: Искусственный интеллект, Контент, CRM, Таргетированная реклама, Конверсия, SEO, Аналитика, Маркетинг влияния, Копирайтинг, Сайты. INTRODUCTION In today's world, the emergence and application of new technologies are rapidly increasing due to ongoing digital transformations. Intelligent systems capable of operating effectively in a dynamically changing environment are being implemented across all areas of society and business. The digital economy is becoming the foundation of the entire state system, the economy, new business models, and the Fourth Industrial Revolution. Artificial Intelligence (AI) technologies have been researched for more than half a century. Over the course of developing this scientific field, interest in this promising direction of information technology (IT) has shifted in line with scientific achievements and practical applications of AI. Over the past decade, significant breakthroughs have been made in improving the components of this technology, and the IT market has identified new potential uses for AI. Artificial Intelligence has quickly become one of the most prominent marketing buzzwords — and for good reason. AI helps automate repetitive tasks, personalize marketing efforts, and enable faster decision-making. When it comes to increasing brand visibility, AI can be used for a wide range of tasks, including influencer marketing, content creation, social media management, ad targeting, SEO, image editing, and more. Below, we will explore the best AI tools for marketers to improve campaign conversion rates, increase efficiency, and boost website visibility. Artificial Intelligence (AI) is a branch of computer science. It primarily involves the creation of intelligent machines that operate like humans. This includes the development of machines or computer systems that can participate in human-like cognitive processes such as learning, reasoning, adapting, and self-correcting. These machines or software programs are highly advanced and capable of performing tasks similar to humans, such as visual perception, speech recognition, cognitive reasoning, decision-making, learning from experience, and solving complex problems with greater speed and fewer errors than humans. Machine learning, neural networks, INTERNATIONAL SCIENTIFIC JOURNAL SCIENCE AND INNOVATION SPECIAL ISSUE “MODERN PROBLEMS AND PROSPECTS FOR THE DEVELOPMENT OF DIGITAL TRANSFORMATION IN ENERGY” SEPTEMBER 24, 2025 98 and deep learning are closely related and are all part of artificial intelligence. Machine learning is a subset of AI. Artificial intelligence allows a machine or computer program to learn from historical activities or patterns using specific algorithms to predict new output values. Deep learning consists of learning methods and algorithms that mimic how the human brain works, known as neural networks. In summary, machine learning is the ability of computers to learn without being explicitly programmed, deep learning refers to the capability to carry out unsupervised learning, and artificial neural networks are mathematical, computational, or technological models that imitate the logic and learning functions of neurons in the brain. Content is a means of conveying information that must be expressed through a medium such as speech, writing, or various forms of art for the purposes of self-expression, distribution, marketing, or publication. Common forms of content creation include maintaining and updating websites, blogging, writing articles, photography, videography, posting online reviews, managing social media accounts, and editing and distributing digital media. 1 CRM (Customer Relationship Management) is a computer program that, in Uzbek, means “customer management.” It records conversations with your customers. When people explain what CRM is, they usually refer to managing contacts, sales, agent performance, and organizing other business processes. The goals of CRM are simple: it is used to improve communication with customers, stay in constant contact with them, and make business processes simpler and faster to help grow your business. CRM is a tool that allows you to store communication data with customers or partners, identify sales opportunities, detect service issues, and manage marketing campaigns. When the program is up and running, all contact and communication data, conversations, deals, sales effectiveness, and results are located in a centralized hub. This makes it easy and fast to find and use any interaction information with customers. CRM can help businesses of any size grow and enables them to do more with less investment. A CRM system gives you a clear picture of your customers. You can see everything in one place. A simple, customizable dashboard shows you the customer’s previous history, their order status with you, any outstanding customer service issues, and other necessary information. You can even track their activity on social media — what they like or dislike, and what they say about you or your competitors. Knowing what CRM is allows a company to easily manage and optimize its operations. 2 SEO – the application of artificial intelligence-based technologies for search optimization and advertising automation. A/B testing is an essential tool for online marketers who want to optimize their websites for higher conversion rates. It is a method of comparing two versions of a web page or application to determine which one performs better. In an A/B test, website visitors or users are randomly divided into two groups: one receives the original version, while the other receives a modified version. The performance of each version is then compared to identify the most effective one. The testing process includes planning the experiment, implementing it, analyzing the results, and making data-driven decisions. 3 Face Recognition. Many researchers have studied and developed artificial intelligence (AI) algorithms for automatic human face detection. Most successful systems are based on neural networks. These systems can analyze the content that a user is interested in and frequently searches 1 https://uz.wikipedia.org/wiki/Kontent_yaratish 2 https://oqila.uz/crm-nima 3 https://kyoday.uz/uz/blog/a-b-testi-nima-va-undan-internet-marketingda-qanday-foydalanish-kerak INTERNATIONAL SCIENTIFIC JOURNAL SCIENCE AND INNOVATION SPECIAL ISSUE “MODERN PROBLEMS AND PROSPECTS FOR THE DEVELOPMENT OF DIGITAL TRANSFORMATION IN ENERGY” SEPTEMBER 24, 2025 99 for—such as websites, blogs, articles, photos, videos, online reviews, and social media accounts— on their phone, personal computer, or other gadgets. When the user views this content, the frontfacing camera of the device (phone, PC, or gadget) detects the user's facial expressions and begins offering personalized recommendations related to the topics of interest. Targeting Analysis is one of the most important mechanisms in marketing. It involves identifying a target audience from among all internet users based on specific criteria—such as age, location, gender, and interests—and promoting your product to achieve the best advertising results. This approach allows advertisers to reduce advertising costs and increase website conversions by ensuring that ads are shown only to users who are likely to be interested in the product. When a user from the target group clicks on the ad and visits the website, the probability of them purchasing the product is significantly higher. As conversions increase, the website’s ranking in search engines improves as well. Using targeting simplifies tasks for staff by reducing unnecessary manual work. The development of targeting enables marketers to isolate the target audience from the general traffic flow, save money, and improve conversion rates. Such advertising is specifically designed to appeal to interested users. This field is one of the most in-demand and profitable professions. In Uzbekistan, skilled targeting specialists (targetologists) can earn a decent income. A targetologist can earn $250–300 from a single project and may work on 5–6 projects simultaneously. 4 Conversion Psychology. Conversion marketing is the process of turning website visitors into customers. However, different platforms serve different purposes, and the final goal is not always a purchase. In some cases, the term “conversion” refers to a series of actions related to making a purchase. These actions may include signing up for a service, requesting free delivery, adding an item to the cart, interacting with an online consultant, or showing interest at a certain stage of communication with a potential customer, among others. 5 Copywriting is the craft of writing text aimed at persuading people to take a desired action. It involves creating compelling messages that encourage readers to do what you want them to— whether it's making a purchase, signing up, or clicking a link. Types of copywriting include: Blog Copywriter – writes articles for websites and newspapers, Social Media Copywriter – creates posts and content for social media platforms, Sales Copywriter – writes advertising texts, sales letters on websites, video scripts, sales presentations, and more. Sales Website – is a business’s virtual office on the Internet. Just like a house has an address, a website has a digital address called a domain. Types of websites: Landing Page – a single-page website focused on selling one product or service, One Screen Page – a one-screen website designed to collect user information and prompt registration, Multi-page Website – a site with multiple pages, usually used as a corporate or catalog website, Web Platform – online platforms primarily used for analytics, large-scale data storage, or computation, Online Shop – an e-commerce site designed for purchasing products online. Predictive Analytics. Predictive marketing is the practice of identifying patterns and extracting data from existing customer datasets to forecast future outcomes and trends. The data is structured based on current customers, algorithms are adjusted in real time, and results are aggregated to improve business outcomes. Advertising and audience sources can be measured to develop campaigns with predictive responses. 4 https://www.facebook.com/106491427811222/posts/target-reklama-nimatargeting-marketingning-eng-muhimmexanizmlaridan-biri-intern/182795173514180/ 5 https://www.webopedia.com/definitions/conversion-marketing/ INTERNATIONAL SCIENTIFIC JOURNAL SCIENCE AND INNOVATION SPECIAL ISSUE “MODERN PROBLEMS AND PROSPECTS FOR THE DEVELOPMENT OF DIGITAL TRANSFORMATION IN ENERGY” SEPTEMBER 24, 2025 100 Marketing Automation. 68% of respondents expressed confidence that predictive marketing will become a vital part of the marketing mix moving forward. Most of these respondents worked in corporate enterprises with marketing teams of over 50 people. Among companies committed to predictive scoring, 82% are actively exploring predictive marketing. 6 SEO is an English acronym for "Search Engine Optimization," which means improving a website’s visibility in search engines. Simply put, SEO specialists optimize websites so that when someone searches for something related to your business in a search engine (like a browser), your website appears more frequently, increasing its number of views. The better your website design, the more attention it will attract. Search engines like Google and Bing use bots to scan web pages, move from site to site, collect information about those pages, and store them in an index. Later, algorithms analyze the pages in the index using hundreds of ranking factors or signals to determine the order in which pages should appear in search results for a given query. 7 Marketing tools that use Artificial Intelligence (AI) AI-Powered Influencer Marketing. Imai is an AI-powered influencer marketing platform that helps brands identify the right influencers, monitor their performance, and measure ROI. A core component of Imai is its powerful AI-driven discovery tool that enables the search and collection of data on top influencers across Instagram, YouTube, and TikTok. Artificial Intelligence allows brands to find and target the most relevant influencers in their industry. AI’s rapid discovery capabilities give Imai access to one of the most robust influencer databases available. 8 AI-Powered Content Creation. Quillbot is an AI-based writing assistant designed to help create content faster and better. It uses Natural Language Processing (NLP) to analyze text and provide suggestions for improving the work. For example, Quillbot is a platform capable of rewriting and rephrasing text and even offering grammar suggestions. Using AI to assist in content creation allows us to enhance the marketing and personalization of our website and social media content. AI can improve the appeal of landing pages or blog posts by suggesting alternatives for words or phrases that might seem too monotonous or simple. Quillbot offers a range of features, including style guides, plagiarism checks, and readability scores. AI can also give instructions on how to rephrase articles or sentences to make them more engaging. 9 AI-Powered Social Media Management. MeetEdgar is an AI-based social media management tool that helps automate posts on social networks. It is not your typical social media scheduling tool. With MeetEdgar, you can create a library of updates and carefully categorize them for scheduled publishing. This eliminates the need to rewrite social media posts every day, removing tedious busywork and allowing more time to engage with your audience in real-time. By saying goodbye to manual scheduling and planning updates in advance, it becomes possible to break the constant cycle of content creation and focus on building deeper connections with the audience. Social media strategies can be simplified, and online time can be used more effectively. MeetEdgar allows content creation based on topics, keywords, or even hashtags. The software then fills this content using various sources such as RSS feeds, blogs, and article content. Staying on top of trends allows brands to create meaningful content for their audience. By using AI to gather the latest industry-relevant information, social media strategies can be optimized for better 6 https://uz.martech.zone/what-is-predictive-marketing/ 8 Liye Ma, Marketingda mashinani o'rganish va sun'iy intellekthisoblash quvvatini inson tushunchalariga ulash.Xalqaro marketing tadqiqotlari jurnali (37-jild, 3-son, 2020-yil, sentabr, 481-504-betlar) 9 https://uz.wikipedia.org/wiki/Kontent_yaratish INTERNATIONAL SCIENTIFIC JOURNAL SCIENCE AND INNOVATION SPECIAL ISSUE “MODERN PROBLEMS AND PROSPECTS FOR THE DEVELOPMENT OF DIGITAL TRANSFORMATION IN ENERGY” SEPTEMBER 24, 2025 101 audience engagement. MeetEdgar enables posts to be scheduled in advance and ensures they are published at the best times for engagement. For example, if there's a blog post to share on social media, MeetEdgar first allows for optimizing it for relevance and timeliness, then presents the post to users at specific times based on audience activity. 10 AI-Based Search Engine Optimization (SEO). MozPro is an AI-powered SEO tool that helps improve website rankings in search engines. MozPro analyzes websites and provides suggestions to enhance a brand’s SEO using data from various sources. It helps identify targeted and most effective keywords, offers recommendations for improving website titles and meta tags, and tracks rankings over time. It also includes a range of other features to assist in improving a brand’s SEO. In short, it offers tools for link building, site auditing, and competitive analysis. 11 AI-Powered Image Editing. Luminar AI is a photo editor that uses artificial intelligence to simplify photo editing, making it accessible for beginners or photographers who need to edit at scale. It allows users to automatically analyze an image with just a few clicks and identify various aspects such as background, facial features, clothing, and more, enabling the creation of Photoshop-like visuals. Luminar gives non-Photoshop professionals the ability to create compelling content pieces that are more likely to attract and convert. Tasks such as adjusting the background, smoothing skin, brightening eyes, and other edits that traditionally take hours can now be accomplished with just a few clicks. 12 CONCLUSION The application of artificial intelligence (AI) across various fields, as well as the use of AI tools in targeting analysis, CRM, SEO optimization, and helping entrepreneurs improve conversions efficiently, leads us to the conclusion that AI-powered machines, software, and programs can significantly assist influencer marketers, promotional marketers, and entrepreneurs in reducing the time spent on different stages of marketing development. Saving time inevitably leads to increased efficiency in task execution, which in turn helps eliminate the uncertainty caused by slow and complex marketing processes. Greater accuracy, skill, and expertise ultimately enable the relevant entrepreneur to handle marketing tasks more fairly and effectively. Scientists and researchers are continuously developing more AI-based programs and machines to further refine marketing processes. These newly invented AI-powered tools strengthen automation, enable more personalized marketing, and ultimately lead to faster decision-making. BIBLIOGRAPHY 1. Проблемы менеджмента и международного бизнеса в постковидный период // Конина Н.Ю., Ноздрева Р.Б., Шаповалов В.В., Аржаев Ф.И., Арустамов Э.А., Афонина М.В., Беликов И.В., Богданова М.А., Василейко Д.Э., Владимирова И.Г., Данская А.В., Демурия С.А., Долженко И.Б., Ефремов В.С., Ефремов В.С., Игнатова И.О., Кадол Н.Ф., Казни-на О.В., Карачев И.А., Лобода Н.В. и др. - Москва, 2022. 2. Менеджмент. Конина Н.Ю., Ефимова Н.В., Загребельная Н.С., Ноздрева Р.Б., Соколова М.И. - Москва, 2016. 3. Конина Н.Ю., Пономарёва Е.А., Панова Е.А. 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