ПОДХОДЫ К ФОРМИРОВАНИЮ КОММУНИКАТИВНОЙ КУЛЬТУРЫ В ПРОЦЕССЕ ПРЕПОДАВАНИЯ АЗЕРБАЙДЖАНСКОГО ЯЗЫКА

INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE “INTERNATIONAL AND HISTORICAL EXPERIENCE, PROBLEMS, SOLUTIONS”, OCTOBER 30-31, 2025 395 ПОДХОДЫ К ФОРМИРОВАНИЮ КОММУНИКАТИВНОЙ КУЛЬТУРЫ В ПРОЦЕССЕ ПРЕПОДАВАНИЯ АЗЕРБАЙДЖАНСКОГО ЯЗЫКА Х.А.Аликишиева https://doi.org/10.5281/zenodo.17586285 Аннотация. В статье рассматривается роль и подходы коммуникативной культуры в процессе изучения азербайджанского языка. Цель данной статьи - рассмотреть теоретические основы коммуникативной культуры в языковом образовании, проанализировать современные исследования и предложить рекомендации по преподаванию. Ключевые слова: коммуникативная культура, методика, обучение языку, языковое образование, изучение азербайджанского языка Article. The article examines the role and approaches of communicative culture in the process of learning the Azerbaijani language. The purpose of this article is to examine the theoretical foundations of communicative culture in language education, analyze current research and offer recommendations for teaching. Keywords: communicative culture, methodology, language teaching, language education, learning the Azerbaijani language Modern education is aimed not only at the transfer of knowledge, but also at the development of the student’s personality, his communicative and socio-cultural competencies. Communication is an important indicator of speech culture, that is, one of the main functions of speech, facilitating communication between people and creating a solid foundation for establishing understandable and sincere relationships between them. In this context, teaching the Azerbaijani language plays a special role. The culture of oral speech, the styles of everyday speech, the way people understand and communicate with each other, songs, performances, and even ordinary telephone conversations play an important role in language development. In the context of globalization and intensive intercultural interaction, language knowledge is no longer limited to grammar and vocabulary - it is important to have a communicative culture, that is, the ability to use language appropriately and ethically in real social contexts. A communicative culture is a set of knowledge, skills, and norms of speech behavior that ensure effective, ethical, and informed interaction between people in various social situations. The formation of communication ethics among people, which is an integral part of moral education, and the instilling in them the norms of speech etiquette is an important task facing parents, educators, and teachers. This system, which covers all levels of language (phonetic, lexical, morphological, syntactic), creates and maintains polite relations between participants in communication. The communicative culture of a person includes knowledge of norms and styles of speech behavior, the ability to make statements, take into account the context and the interlocutor. It is closely related to the concept of communicative competence and intercultural competence. INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE “INTERNATIONAL AND HISTORICAL EXPERIENCE, PROBLEMS, SOLUTIONS”, OCTOBER 30-31, 2025 396 Modern research highlights the importance of intercultural communication competence (ICC) as a bridge between language and culture: language learning is accompanied by the development of skills for interpreting cultural differences and flexibility [Абрамова 2008]. The Communicative Language Teaching (CLT) approach focuses on the use of language in real-world situations. However, a purely communicative approach without a cultural dimension is limited. Researchers emphasize the need to include cultural context and translanguaging [Гойхман 2011]. Teaching the Azerbaijani language contributes to the development of oral and written speech, the formation of national identity and culture of communication. In the process of communicative learning, students gradually learn independence and develop a desire for free thinking. The purpose of communicative learning is to develop students’ communicative competencies through appropriate exercises. This allows students to develop not only linguistic, but also socio-cultural skills. Experimental studies show that communicative learning increases motivation and speech skills, but it faces difficulties: lack of time, unpreparedness of teachers, and resistance from students. The style of pedagogical communication largely determines the effectiveness of students’ mastery of subject knowledge and skills, influences the culture of interpersonal relations, and creates an appropriate moral and psychological climate for the educational process [Hacıyeva 2023: 205]. To form a communicative culture in the process of teaching the Azerbaijani language, one can use: • Role-playing games, such as “At the Azerbaijani bazaar” or “Visiting a friend”, where students practice the norms of polite communication. • Project work - essays, interviews and presentations on the topics “My family”, “My Homeland”, “Azerbaijani traditions”. • Analysis of proverbs and aphorisms reflecting the moral and ethical values of the people. • Dramatizations of literary works that form the expressiveness of speech and understanding of the cultural context. Through language learning, students learn the norms of morality, rules of etiquette and forms of polite communication. Communicative culture is becoming an integral part of moral and patriotic upbringing. Thus, an Azerbaijani language teacher should be not only a carrier of knowledge, but also a cultural mediator who fosters respect for the national culture and linguistic heritage. Practical significance and recommendations: 1.Integration of cultural content: introduce themes of culture, norms of behavior and differences through authentic materials. 2. The use of role-playing games and dialogues: simulation of real communication situations. 3. Project work and international cooperation: online exchange, tele-cooperation. 4.Teaching intercultural strategies: error analysis, reflection, discussion of stereotypes. 5. Teacher training: advanced training and development of intercultural competencies. INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE “INTERNATIONAL AND HISTORICAL EXPERIENCE, PROBLEMS, SOLUTIONS”, OCTOBER 30-31, 2025 397 6. Individualization of learning: taking into account the cultural and personal experience of students The formation of a communicative culture in the process of teaching the Azerbaijani language is a complex pedagogical process aimed at developing a personality capable of cultural, tolerant and competent interaction. The task of a modern teacher is not only to teach how to speak a language, but also to educate a person who is aware of its spiritual and cultural value. Communicative culture becomes the basis of harmonious interaction in a multicultural society. Communicative culture in language teaching is a fundamental component of the educational process. It forms students’ ability to use language as a tool for real interaction. Modern research highlights the importance of the intercultural dimension and the need to integrate cultural aspects into the learning process.. REFERENCES 1. Абрамова И.Г. Активные методы обучения в системе высшего образования. – М.: Гардарики, 2008. – 368 с. 2. Гойхман О.Я. Речевая коммуникация педагога. – М.: ИНФРА-М, 2011. Гойхман О.Я. Речевая коммуникация педагога. – М.: ИНФРА-М, 2011. – 272 с. 3. Hacıyeva S.R. Müəllimin kommunikativ mədəniyyəti şagirdlərin tərbiyəsində mühüm şərt kimi // Azərbaycan Respublikasının Təhsil İnstitutunun Elmi əsərləri. – 2023, – Cild 90, – №3. – S.204-207.