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मोबाईल व टीव्हीवरील जाहिरातींचा कौटुंबिक सदस्यावर होणाऱ्या परिणामांचा चिकित्सक अभ्यास

कोळी, हेमंत सुभाष

Abstract

प्रस्तुत संशोधन डिजिटलाईज जाहिरातीमुळे कौटुंबिक सदस्यांवर होणारा परिणाम अभ्यासणे यावर आधारित आहे. सदर संशोधनासाठी ११ ते १६ या वयोगटातील विद्यार्थी व त्यांचा पालकांचा, अनुसूची व निरीक्षणाद्वारे अभ्यास केला असता असे दिसून येते कि, विविध जाहिराती बघून विद्यार्थांद्वारे खाद्यपदार्थ, कपडे, नवीन स्मार्टफोन, दोनचाकी गाडी या सारख्या अनेक प्रकारच्या वस्तूंची मागणी वाढली आहे. यामुळे इंटरनेटवर सतत सुरु असलेल्या जाहिरांतीचा परिणाम बहुतांश विद्यार्थांवर होतांना दिसून येतो. त्यामुळे विद्यार्थांची मागणी पालकांनी पूर्ण न केल्यास विद्यार्थी चिडचिडेपणा,विसंवाद, हट्टीपणा करतात. परिणामी पालकांचे, मुलांच्या हट्टीपणामुळे अनावश्यक खरेदीचे प्रमाण वाढलेले दिसते. त्यामुळे सामान्य कुटुंबातील आर्थिक स्तर खालावत असल्याचे पालकांचे तथ्यातून दिसून येते.

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Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10| October - 2025 200    󰬋 󰰎   󰬎 󰬬 󰲐 󰲑󰫽 󰬅 .     MSW, MPhil, PhD. Email: [email protected] Manuscript ID: JRD -2025-171042 ISSN: 2230-9578 Volume 17 Issue 10 Pp. 200-202 October. 2025 Submitted: 20 Sept. 2025 Revised: 30 Sept. 2025 Accepted: 15 Oct. 2025 Published: 31 Oct. 2025 .   , , , , , . . , , . , . . 󰭈󰬎    󰰩󰫳  󰫦  󰬴     .    󰫦     .      󰱮 󰲐 󰭃󰫥 ,   󰫦 󰫦  󰬶 󰫦 󰰉 󰫽 󰬀   󰬎󰲗 󰬁󰬁   󰫼   󰭈 .      󰬂󰫦 .   󰬋󰫸,  ,  󰱘, 󰬎󰬶  Twitter 󰫽    󰭈󰱮 󰬂󰫦 .  󰱇  󰲐 󰭃󰫥  󰰉 󰬆 ,     󰭃  󰰉   󰱨 󰭈 󰬉  󰬎   󰲐󰫽  󰭈󰫽󰫦 󰲑 .     󰫥󰫳 󰫤 󰰈 󰬉 ,  󰬆󰬉   . 󰱨    󰬎  󰬎    .   󰬎 󰫳 󰱳󰫾󰫦    󰰈   .  󰫯   󰱳  󰬉   󰫤   󰰈 , 󰫽              󰱚 󰰩      󰫤 , 󰬆, 󰫦󰬁,    FB, Twitter, YouTube 󰫯      󰲐 󰬉  󰲑 . 󰰩       󰲑  󰰀  , , 󰬋,  󰫳 󰬀     󰬂󰫦 󰬀   󰲑  . Quick Response Code: Website: https://jrdrvb.org/ DOI: Creative Commons (CC BY-NC-SA 4.0) This is an open access journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Public License, which allows others to remix, tweak, and build upon the work noncommercially, as long as appropriate credit is given and the new creations ae licensed under the idential terms. Address for correspondence: . , MSW, MPhil, PhD. How to cite this article: , (2025). Journal of Research & Development, 17(10), 200-202. Original Article Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10| October - 2025 201 AI  󰬴    󰭈 󰫽,     󰬂󰫦  󰰘󰲔 󰬁󰱨   󰬋  󰫳 󰬀 󰱨 󰬎  󰬄 󰬉 . 󰫽      󰬬 󰫦 󰫳 󰫳 󰬬    󰬎 󰫵 󰬌  󰬌 󰬎 󰬉󰱨 󰬉 , 󰫽   󰫦 . Mantra, Flipkart, Amazon, 󰫯  󰱿 󰲝 󰫸 󰫦  󰬬     , , ,  󰬎󰫦, 󰫮󰬾 󰲒    󰬎  ,  󰫯 󰫸󰰉 󰲑, 󰫦,   󰰈 󰱳󰫦 󰫼  󰱖 . 󰫽     󰫳 󰱖  󰬎  ,  󰱠     .     󰬎   󰬬 󰫳     .   󰫽   󰬁  󰲑   , ,  󰱖 .  󰱖     󰬎󰬎  󰲐 , 󰫽   -  󰫼 󰫮 ,  󰱿 ,  󰰩 󰲐     󰬉    󰰣 . 󰱯   󰬋 󰰎    󰲐 󰬅 .     󰬌  󰭈   󰫽     󰲗 󰬎  󰬉 󰲑 .  ,   , 󰬀  󰭃 󰭈󰬎   󰲇     󰫼        󰫤 󰬎 󰬀  󰬉 󰭈󰫽󰲒 󰱳󰰏󰫳  󰬅 󰫼 , 󰫮  󰱳󰰏󰫳,  󰬅   󰫽 (Cluster Sampling)   󰱮  󰰉 󰫾  󰫼 . 󰭈󰬎     󰫦󰫽   󰫽 󰬀 󰱞  . 󰭈󰬎  󰫾     , 󰫤  󰱨 󰫾  󰫼   . 󰫾  󰰘     󰰎   󰬎  󰲐.:   󰬋     󰬎   ?    󰬉 󰬎  󰬉   󰭈󰲑󰬴  ? Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10| October - 2025 202 󰬍󰫦  󰬂󰫦,   󰰀   󰬎    󰲑 .   󰬎  󰬉   󰱖,     󰭈  .  󰰩 󰲐   󰬎󰬎   󰫳 󰫤,  󰭈  󰬉 󰫦 . 󰫽    󰬎  󰫽󰫽  󰬉   󰫳 󰱖 -󰬶󰬎 , 󰬎 󰬎  , 󰫽    󰬉  󰬎  󰫼 󰭈 󰫦 󰬉 󰫦 .   󰫦 󰰎   󰬌 󰬎   󰬉  󰫽   󰱿 . 󰲐      󰲗 󰬎  󰬉 󰫳    󰲑 . 󰱇 󰰉  󰫦  󰲑, 󰰎   󰬎 󰫽 󰲐  󰬉 󰲑  .    󰫳  󰫦 󰲀 󰫼   󰰉 󰫽   .  .  󰫼 , 󰱳󰭈 󰫼   .   󰱿󰱇  󰬍  , ,           󰫼 󰫦 󰲐󰱅 󰬉     󰱿   󰭃󰫦 󰱿 󰰉   󰲐󰬎, 󰬎 󰬌  󰫤 󰫽  󰫽 󰫦 󰰉    󰬎 󰫼 󰭃 󰱳   󰫦: 1. www.bhashanmarathi.com 2. Gorde Mahesh, Social Development through Digital India.ISSN 2231-0096 3. https://www.google.com/ 4. https://epaper.lokmat.com/ 5. https://www.loksatta.com/lokprabha/liquor-drinking-habit-1117005/ 6. www.loksatta.com 7. https://marathi.abplive.com/n 8. https://marathiword.com/social-media-information-in-marathi/ 9. https://maharashtratimes.com/ 10. https://news18marathi.com/ 11. https://nashik.gov.in/ 12. https://pudhari.news/ 13. www.shodhganga.inflibnet.ac.in 14. www.wikipedia.org 15. https://zpnashik.maharashtra.gov.in/ 16. https://zpnashik.maharashtra.gov.in/ 17. Vaskar Alka, TV & Mule, Unmesh Prakashan Pune. 18. Aaglave Pradip, Samajik Sanshodhan Padhyati v Tantre, Vidhya Prakashan, Nagpur. 19. Bodhankar Sudhir, Samajik Sanshodhan Padhyati, Sainath Prakashan, Nagpur 20. https://webandcrafts.com/blog/social-media-advantages-and-disadvantages 21. https://hi.milesweb.in/tutorials/shuruaati-guide/social-media-kya-hai/ 22. https://www.prabhatkhabar.com/state/bihar/siwan/advantages-and-disadvantages-of-social-media 23. https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-using-social-media 24. https://saamtv.esakal.com/lifestyle/the-use-of-social-media-is-harmful-lets-know-its-disadvantages-and-ways-toavoid-it-ac89 25. https://www.samarpanhealth.com/blog/the-impact-of-social-media-on-anxiety-how-to-disconnect-and-reconnectwith-reality 26. https://navbharattimes.indiatimes.com/lifestyle/family/side-effects-of-social-media-usage-in-kids-how-to-controlit/articleshow/111653750.cms 27. https://www.aajtak.in/india/news/story/social-media-addiction-is-causing-tension-in-the-world-why-dogovernments-want-to-log-out-children-ntcpas-dskc-2136114-2025-01