Business Report - TransformAr D6.8

Business report Deliverable 6.8 Accelerating and upscaling transformational adaptation in Europe: demonstration of water-related innovation packages This project has received funding from the European Union’s Horizon H2020 innovation action programme under grant agreement 101036683. TransformAR Deliverable 6.8 2 www.transformar.eu Deliverable Number and Name D6.8 – Business report Work Package WP6 – WP Acceptance, building and exploitation of innovation packages Dissemination Level Public Author(s) Teresa Sixto Anello Primary Contact and Email [email protected] Date Due 31.07.2025 Date Submitted 31.07.2025 File Name D6.8_Business_report Status DRAFT Reviewed by (if applicable) Suggested citation Teresa Sixto Anello (2025) Business report. TransformAR Deliverable 6.8, H2020 grant no. 101036683 © TransformAR Consortium, 2021 This deliverable contains original unpublished work except when indicated otherwise. Acknowledgement of previously published material and of the work of others has been made through appropriate citation, quotation, or both. Reproduction is authorised if the source is acknowledged. This document has been prepared in the framework of the European project TransformAR. This project has received funding from the European Union’s Horizon 2020 innovation action programme under grant agreement no. 101036683. The sole responsibility for the content of this publication lies with the authors. It does not necessarily represent the opinion of the European Union. Neither the CINEA nor the European Commission are responsible for any use that may be made of the information contained therein. TransformAR Deliverable 6.8 3 www.transformar.eu TABLE OF CONTENTS EXECUTIVE SUMMARY .............................................................................. 6 1.0 PROJECT RESULTS ............................................................................. 7 1.1 Project outcomes and Key Exploitable Results analysed. ................... 7 1.2 Selection of most promising results. ............................................ 25 2.0 MARKET VALIDATION ....................................................................... 26 2.1 Project results in technology transfer event. ................................. 26 2.2 Demonstrators’ regional events .................................................. 27 2.3 Market analysis of most promising solutions. ................................ 31 2.3.1 Citizen App ............................................................................ 33 2.3.2 Nature-Based Solutions in the West Country Region ..................... 34 2.3.3 Smart Grid and Gates .............................................................. 34 2.3.4 Stormwater Monitoring/Modular System ..................................... 35 2.3.5 Mussel-Raft Monitoring ............................................................ 35 2.3.6 Intertidal Monitoring ................................................................ 36 3.0 BUSINESS MODEL CANVAS................................................................ 36 3.1 Citizen App ............................................................................. 38 3.2 Smart Climate Stations ............................................................. 39 3.3 Students Awareness Raising ...................................................... 40 3.4 Demand analysis for social services and infrastructures .................. 41 3.5 Climate Innovation Hub............................................................. 42 3.6 Insurance scheme .................................................................... 43 3.7 Mussel-Raft Monitoring ............................................................. 44 3.8 Intertidal monitoring................................................................. 45 3.9 Resilience index ....................................................................... 46 3.10 Nudging Solutions .................................................................... 47 3.11 Local Adaptation fund ............................................................... 48 3.12 Nature-Based Solutions in the West Country Region ...................... 49 3.13 Payment for Ecosystem Services ................................................ 50 3.14 Coastal contracts ..................................................................... 51 3.15 Smart Grid and Gates ............................................................... 52 3.16 Nature-Based Solutions in Lappeenranta ...................................... 53 3.17 Stormwater Monitoring/Modular System ...................................... 54 3.18 Choice Experiments .................................................................. 55 3.19 Catalogue of technology solution ................................................ 56 3.20 Adaptive Transformation Playbook .............................................. 57 3.21 Data visualisation platform ........................................................ 58 3.22 Policy brief .............................................................................. 59 3.23 Replication guide and replication potential of individual solutions ..... 60 4.0 SWOT AND RISK ASSESSMENT ANALYSIS ............................................ 61 4.1 SWOT Analysis ........................................................................ 61 4.2 Risk Assessment Analysis .......................................................... 62 5.0 FINAL CONCLUSIONS ....................................................................... 63 TransformAR Deliverable 6.8 4 www.transformar.eu 5.1 Project results in tech transfer event ........................................... 63 5.2 Demonstrators’ regional events .................................................. 64 5.3 Market analysis of most promising solutions ................................. 65 LIST OF FIGURES Figure 1. One pager of project results exposed in Transfiere – European Forum for Science, Technology and Innovation in Malaga (Spain) 12-14 marcg 2025. ............................................................................... 26 Figure 2. One pager produced for sharing project results with relevant stakeholders in events. ............ 27 Figure 3. SWOT analysis based on the selection of the most promising results ....................................... 61 Figure 4. Barriers identified in the analysis of the resulting surveys in each region for each of the developed solutions ................................................................................................................................... 64 Figure 5. Type of institution identified in the analysis of the resulting surveys in each region for each of the developed solutions ............................................................................................................................ 64 Figure 6. Analysis of the interest in incorporating the proposed technology to the market. ................... 65 LIST OF TABLES Table 1. List of project Key Exploitable Results, its description, involved partners and associated IPR. .... 9 Table 2. The results obtained from the analysis of the resulting surveys in each region for each of the developed solutions ................................................................................................................................... 28 Table 3. Analysis of pain points and needs of the recommended target segment for the Citizen App .... 33 Table 4. Analysis of pain points and needs of the end-user for the Citizen App ....................................... 33 Table 5. Analysis of pain points and needs of the recommended target segment for the Nature-Based Solutions in the West Country Region ....................................................................................................... 34 Table 6. Analysis of pain points and needs of the recommended target segment for the Restoration and creation of Smart Grid and Gates .............................................................................................................. 34 Table 7. Analysis of pain points and needs of the recommended target segment for Stormwater Monitoring/Modular System ..................................................................................................................... 35 Table 8. Analysis of pain points and needs of the recommended target segment for Mussel-Raft Monitoring ................................................................................................................................................. 35 Table 9. Analysis of pain points and needs of the recommended target segment for Intertidal Monitoring ................................................................................................................................................................... 36 Table 10. Business model canvas for citizen app ....................................................................................... 38 Table 11. Business model canvas for Smart Climate Stations ................................................................... 39 Table 12. Business model canvas for Students Awareness Raising ........................................................... 40 Table 13. Business model canvas for Demand analysis for social services and infrastructures ................ 41 Table 14. Business model canvas for Climate Innovation Hub .................................................................. 42 Table 15. Business model canvas for Insurance scheme ........................................................................... 43 Table 16. Business model canvas for Mussel-Raft Monitoring .................................................................. 44 Table 17. Business model canvas for Intertidal monitoring ...................................................................... 45 Table 18. Business model canvas for Resilience index .............................................................................. 46 Table 19. Business model canvas for Nudging Solutions ........................................................................... 47 TransformAR Deliverable 6.8 5 www.transformar.eu Table 20. Business model canvas for Local Adaptation Fund .................................................................... 48 Table 21. Business model canvas for Nature-Based Solutions in the West Country Region ..................... 49 Table 22. Business model canvas for Payment for Ecosystem Services .................................................... 50 Table 23. Business model canvas for Coastal contracts ............................................................................ 51 Table 24. Business model canvas for Smart Grid and Gates ...................................................................... 52 Table 25. Business model canvas for Nature-Based Solutions in Lappeenranta ....................................... 53 Table 26. Business model canvas for Stormwater Monitoring/Modular System ...................................... 54 Table 27. Business model canvas for Choice Experiments ........................................................................ 55 Table 28. Business model canvas for Catalogue of technology solution ................................................... 56 Table 29. Business model canvas for Adaptive Transformation Playbook ................................................ 57 Table 30. Business model canvas for Data visualisation platform ............................................................. 58 Table 31. Business model canvas for Policy brief ...................................................................................... 59 Table 32. Business model canvas for Replication guide and replication potential of individual solutions60 TransformAR Deliverable 6.8 6 www.transformar.eu EXECUTIVE SUMMARY This document presents the Deliverable D6.8 Business report, as a comprehensive overview of the outcomes, market validation, and business modelling activities carried out within the framework of the TransformAr project. The report is structured into four main sections, each addressing a critical phase in the journey from innovation to market readiness. The project generated a wide range of innovative solutions aimed at enhancing climate resilience, environmental monitoring, and sustainable resource management. A total of 23 Key Exploitable Results (KERs) were analysed, covering digital tools, nature-based solutions, governance mechanisms, and financial instruments. From this portfolio, a subset of the most promising results was selected based on their scalability, market potential, and stakeholder relevance. The selected solutions were tested and promoted through targeted dissemination and validation activities: • Participation in a technology transfer event revealed strong interest from public and private stakeholders, confirming the relevance of the solutions. • Regional demonstrator events played a key role in engaging first users and collecting feedback from local actors, which is essential for refining and adapting the tools. • A market analysis was conducted for the top solutions. These analyses provided insights into user needs, adoption barriers, and strategic positioning. Tailored business models were developed for each solution, using the Business Model Canvas framework. These models address value propositions, customer segments, revenue streams, and key partnerships. Solutions range from digital platforms and awareness-raising tools to insurance schemes, local adaptation funds, and payment for ecosystem services. The diversity of models reflects the multi-sectoral nature of the project and its potential for replication across different regions and contexts. As a final conclusion we could find out that the project demonstrated strong alignment between its innovations and real-world needs. The combination of technical validation, stakeholder engagement, and market analysis has laid a solid foundation for future exploitation. Continued efforts in regional outreach, co-creation with demonstrator stakeholders, and participation in strategic events are recommended to accelerate adoption and ensure long-term impact. TransformAR Deliverable 6.8 7 www.transformar.eu 1.0 PROJECT RESULTS Climate change impacts are already widespread, affecting people, economies, and ecosystems in an uneven manner across Europe. According to the European Commission’s EU Adaptation Blueprint and the IPCC, addressing these risks requires transformational adaptation (TA) — the acceleration and upscaling of systemic climate change adaptation. The TransformAr project focuses on overcoming key barriers to TA identified in the EU Blueprint, including: • Lack of high-quality data • Gaps in knowledge and slow deployment of solutions • Low awareness of the urgency of adaptation • Insufficient financial and human resources to move from planning to implementation TransformAr aims to develop and demonstrate innovative solutions and pathways that enhance both climate and social resilience, enabling rapid and deep adaptation across Europe. This will be achieved through a co-innovation process involving stakeholders from six demonstrator regions, where contextspecific transformational pathways will be co-created and tested. 1.1 Project outcomes and Key Exploitable Results analysed The project implemented 20 climate adaptation solutions across 6 demonstration sites and 1 replication site in Europe: Lappeenranta (Finland), West Country Region (UK), Guadeloupe (France), Galicia (Spain), Oristano (Italy), Egaleo (Greece), and Gjøvik (Norway, replicating Lappeenranta). The solutions were grouped into five categories, with four solutions per category: 1. Nature-based solutions 2. Technological and digital solutions 3. Awareness-raising and behavioural change solutions 4. Governance schemes 5. Insurance, financial, and economic schemes Each site co-developed tailored solutions through a co-innovation process. Notable examples include: • Citizen apps for awareness and crowdsourcing in Lappeenranta, Gjøvik, and Egaleo. • Flexible funding mechanisms explored in the West Country and Guadeloupe. • Digital environmental monitoring, such as mussel raft and intertidal monitoring in Galicia. • Governance innovations, including coastal contracts (Oristano) and a resilience index (Galicia). • Nature-based interventions for flood mitigation in the West Country and Lappeenranta. Key common features across solutions: • Strong stakeholder engagement and participatory approaches • Use of digital tools for high-resolution data collection • Structural mechanisms like insurance schemes and governance frameworks TransformAR Deliverable 6.8 8 www.transformar.eu Main challenges encountered for results adoption: • Sustaining stakeholder involvement over time • Need for more flexible and supportive governance • Data availability issues impacting solution effectiveness • Technical limitations of some digital tools under extreme weather conditions A comparison with the European Environment Agency’s 2024 report revealed alignment in types of solutions and challenges but highlighted two gaps: • The need to better incorporate social justice considerations • A lack of robust quantitative evidence to evaluate impact Key tools developed within TransformAr to support policymakers and practitioners include: • Adaptive Pathways Transformation Playbook – guidance for stakeholder-driven planning • Climate Impacts Online Europe Tool – quick access to regional climate risk data • Transformational Adaptation Scorecard – assesses how transformative solutions are • Replicability Assessment Tool – evaluates the potential to replicate solutions In Task 6.4, Exploitation, IPR Strategy, Business Model and Planning of Identified Solutions, these key results and solutions developed within TransformAr were analysed, with the objective of supporting their long-term exploitation and sustainability beyond the project’s lifetime. This deliverable builds upon the foundations laid out in the TransformAr Exploitation Plan (Deliverable D6.7), by further detailing the business model associated with the most promising solutions identified during the project. The focus of this document is on the continuity and future viability of these solutions. It presents tailored business model elements and strategic recommendations to guide future development, replication, and market uptake. The analysis includes considerations of Intellectual Property Rights (IPR) and potential value chains, ensuring that the innovative outcomes of TransformAr can contribute to broader climate adaptation efforts across Europe. In Table 1, the individual Key Exploitable Results (KERs) derived from the analysis of the project outcomes are presented. For each KER, the table includes a brief description, the partners involved in its development and intended exploitation, as well as any associated Intellectual Property Rights (IPR) considerations. This analysis was created considering exploitation intentions from partners, during specific individual sessions executed to discuss each KER future continuity and related IPR. TransformAR Deliverable 6.8 Table 1. List of project Key Exploitable Results, its description, involved partners and associated IPR. SOLUTION DESCRIPTION INVOLVED PARTNERS IPR Citizen App - Mobile application for crowd sensing and real-time monitoring of extreme flooding or other causes due to CC events by citizens. Citizen Application Egaleo: The Citizen app is a web app (mobile adaptive web page) where citizens are able to report flooding events to the municipality. The citizens can report location, description and upload photos. All observations from the app are visible to all users, including their status (Received, Investigating, Solved, etc..). The reporting citizen can choose how they want to be notified about the handling of the situation. In Egaleo the Citizen App enables real-time alerts and educational content on climate risks, tailored to the local context. Although adoption remains limited, it was tested during school-based activities and public events, supporting awareness. Its modular design allows replication by other municipalities seeking direct channels of communication with citizens on climate adaptation. Citizen Application Lappeenranta: CitySen.App is a progressive web application which operates directly in the browser without downloading from app stores. The target audience of the application are the citizens, who can report anomalies e.g. flooding and upload photos of them or give feedback to the city. Citizens can also view the situation in storm water system: quantity and quality of storm water. Also, street works, air quality and weather information are distributed. Via CitySen.App citizens and especially schools can participate in citizen science. There is a observation form, where users can upload their own water sample data. Observations are visible to other users in the map. GJØVIK KOMMUNE (Gjøvik commune), Norway LAPPEENRANTA KAUPUNKI (LAPPEENRANTA), Finland DIMOS EGALEO (City of Egaleo), Greece Apps created and registered. Open-source app with anonymized data protocols. No proprietary restrictions. TransformAR Deliverable 6.8 16 www.transformar.eu This solution works on the: o Calibration of a morphodynamical model to decipher the consequences of the Climate Change on the Galician sandbanks terrain. Nudging Solutions - Nudge design and understanding the factor of personalization (based on the Lytics program). Cognitive design artefacts and behavioural economics artefacts released to endusers at specific moments in time, often correlated to a trigger and state of mind, to develop a new sustainable behaviour focusing mainly on tourism in the project implementation Nudging is a behavioural strategy that subtly influences individuals to make choices that benefit themselves or society without restricting their freedom utilizing flyers, stickers, and sensors with data contributing to climate adaptation strategies in the region. Cognitive design artifacts and behavioural economics tools were delivered to end-users at specific moments, often triggered by their state of mind, to encourage the adoption of sustainable behaviours. This approach primarily targeted tourism, leveraging carefully timed interventions to foster lasting, environmentally friendly habits. This group of solutions are targeted at citizens aiming to trigger better behaviour, which is the case of the first solution or to educate new generations specifically on what is climate change. AGENCE DE L´ENVIRONNEMENT ET DE LAMAITRISE DE LÉNERGIE (ADEME), France Copyright Students Awareness Raising - Monitor the impact of the project activities on the local population - educational material MOE develops and tests a curriculum of 45 min for pupils between 13-15 years old related to climate change understanding and climate awareness. Beyond this, a living lab is being created with the participation of the community, within the framework of which stakeholders design actions to address the impacts of climate change. DIMOS EGALEO (City of Egaleo), Greece Educational materials developed by NCSRD; may require attribution if reused. TransformAR Deliverable 6.8 17 www.transformar.eu to be developed for the young and school pupils to promote climate neutrality and awareness, perception of CC and potential impacts. This solution has already been reused through other EU projects (e.g. Rock the Block), while Smart Climate Stations support climate data monitoring across initiatives. Their continuity is also secured through their inclusion in the municipality’s adaptation planning pathways. Resilience index - Stimulate behavioural change through the creation of a resilience index for the mussel aquaculture sector. The Resilience Index (RI) is a decision-support tool that evaluates the adaptive capacity of value chain operations to climate change. It integrates climate projections, operational processes, and expert input to assess how well a sector—such as mussel aquaculture—can respond to climate hazards. The tool is based on a mathematical formula that relates risk scenarios with resilience factors and calculates performance across five key dimensions: Governance, R&D, Risk Management, Collaboration, and Operational Environment. The result is a visual, an easy-to-understand dashboard that identifies critical vulnerabilities and areas with the highest potential for improvement. This enables decision-makers to prioritize actions and allocate resources more efficiently to enhance resilience and sustainability. UNIVERSIDAD DE VIGO (UVIGO), Spain Copyright Coastal contracts - Instrument for ensuring greater coordination between different levels of spatial planning and authorities in charge of coastal wetlands management, while limiting conflicts COAST provides a comprehensive framework for the integrated management of coastal wetlands and functions through a voluntary, multi-stakeholder governance model. COAST aligns local and international goals for biodiversity protection, climate adaptation, and socioeconomic resilience. As part of the TransformAr project, local communities have further engaged in climate resilience planning, recognizing that wetlands are key natural assets for both biodiversity and local economies. Another important point of the COAST contribution under TransformAr funds, is the establishment of the Local Wetland Observatory (LWO). MEDITERRANEAN SEA AND COST FOUNDATION (MEDSEA), Italy Copyright TransformAR Deliverable 6.8 18 www.transformar.eu between preservation issues and economic activities. Promotes voluntary agreements between public institutions and private individuals, new forms of institutional cooperation, new ways of integrating the different practices of spatial and sectoral planning. LWO plays a central role in monitoring the ecological health of the Oristano wetlands. It serves as a hub for scientific data collection, ensuring that decision-making is evidence-based and responsive to environmental changes. By tracking water quality, biodiversity, and climate impacts, the LWO provides critical insights that guide the management actions outlined in COAST. Demand analysis for social services and infrastructures - Continuous assessment of climate “deep resilience” of SI, following H2020-EUCIRCLE project methodology, creating stronger social networks and reducing inequality. This solution aims to anticipate and quantify how climate change will affect the demand for municipal social and health services in Egaleo. By conducting a comprehensive analysis of future needs, the municipality seeks to ensure service continuity, adapt infrastructure planning, and prioritise vulnerable groups. The resulting data will feed into Egaleo’s long-term climate adaptation strategy, supporting evidence-based decision-making. This type of anticipatory planning is replicable in other urban contexts facing similar socioeconomic and climate pressures. DIMOS EGALEO (City of Egaleo), Greece Methodology codeveloped; not patented. May be documented in academic publication. Climate Innovation Hub - Within the MOE transforms a multi-purpose facility into a Climate Innovation Hub by: (a) establishing a permanent exhibition on climate change DIMOS EGALEO (City of Egaleo), Greece Ccommunity cocreated material. TransformAR Deliverable 6.8 19 www.transformar.eu existing Municipal Innovation Hub, promoting green, resilient and climate friendly entrepreneurship towards the creation of a Climate Innovation Hub and the TransformAr solutions implemented by MOE, (b) showcasing real-time data streaming from Smart City Systems (SCS) along with the post-processed indicators, and (c) organizing a series of events aimed at promoting climate innovation (e.g., datathons). These initiatives aim to provide public -related data, encourage innovative solutions, and are supported by green bonds to address the municipality’s climate challenges. This solution has already been reused through other EU projects (e.g. Rock the Block), while Smart Climate Stations support climate data monitoring across initiatives. Their continuity is also secured through their inclusion in the municipality’s adaptation planning pathways. Copyright. Payment for Ecosystem Services - The identification and use of changeagents as a broker between private buyers and private sellers that allow for complex and layered environmental goods and services to be transacted. The role of the change-agent is to pull together all stakeholders and seek agreement on the protocols needed to assess the costs and the benefits either to secure future public funding or the measurement, accounting and verification needed to make goods and services bankable. WESTCOUNTRY RIVERS TRUST LBG (WRT), United Kingdom Base on public information. Regulatory authorities and public sector validation of credits. Local Adaptation fund - Various financial flows exist, from the French public agencies at local and national level, but also EUThe Adaptation Fund is a financial mechanism designed to support the development and implementation of projects that help vulnerable communities adapt to the impacts of climate change. Unlike traditional funds focused on mitigation, the Adaptation Fund specifically targets efforts to build resilience against climate risks such as floods, droughts, and extreme weather events. In Guadeloupe, the Local Adaptation Fund (FLAG) was established as part of the AGENCE DE LÉNVIRONNEMENT ET DE LAMAITRISE DE LÉNERGIE (ADEME), France Copyright TransformAR Deliverable 6.8 20 www.transformar.eu wide. For investments at local level, in this case the overseas region of Guadeloupe, there is no harmonised vision on financing in climate change adaptation. A need exists for better cohesion to direct existing flows into specific types of adaptation’s actions. Mechanisms will be setup, resulting in afund, on how to bundle and catalyse financial flows in Guadeloupe with the specific aim of climate adaptation. TransformAr project to fill the gap where most funding was previously directed toward mitigation efforts. FLAG is France’s most advanced adaptation fund, aiming to reallocate resources for local climate solutions, foster partnerships, and bridge public-private gaps. FLAG has already supported six adaptation projects totaling €1.24 million, with contributions from both public and private investors. Choice Experiments - Choice experiments for stormwater management system upscaling. Survey for citizens (homeowners etc.), to find out their willingness to pay for storm water solutions on their own property. GJØVIK KOMMUNE (Gjøvik commune), Norway LAPPEENRANTA KAUPUNKI (LAPPEENRANTA), Finland COPYRIGHT Insurance schemes - Development and validation of damage functions, The insurance industry needs or knows if and where damage is expected to increase in the upcoming decades to create healthy insurance schemes. In this way, the effectiveness of the other financial schemes is secured, and the risk of disruption is limited. All Copyright TransformAR Deliverable 6.8 21 www.transformar.eu as part of climate proofing Attention to insurance schemes is important to address uncertainty in climate events. It is impossible to protect ourselves against the impact of climate events perfectly. Therefore, there is a need to provide insurance and protect us against the extreme risks that climate events can have. As a result, dealing with the consequences requires major financial efforts to compensate for losses, and in this context, insurance has attracted much attention lately as a tool in climate risk management. In addition to financial compensation for losses after an extreme weather event, insurance can provide incentives to reduce risk, and potential investors often ask for insurance to save their investment. Adaptive Transformation Playbook Practical tool to support communities in co-creating climate adaptation pathways through participatory workshops. Its primary objective is to guide the organisation and moderation of these workshops, ensuring that discussions focus on adaptation strategies in an engaging and interactive manner. VERHAERT NEW PRODUCTS & SERVICES NV (Verhaert), Belgium ACTERRA (ACTERRA), France FONDAZIONE CENTRO EURO-MEDITERRANEOSUI CAMBIAMENTI CLIMATICI (FONDAZIONE CMCC), Italy E3-MODELLING AE (E3MODELLING AE), Greece UNIVERSITEIT ANTWERPEN, (UANTWERPEN), Belgium Copyright Data visualisation platform 1 Interactive web portal enables users to explore observed and projected climate change impacts across Europe Key features include : POTSDAM INSTITUT FUER KLIMAFOLGENFORSCHUNG (PIK), Germany Copyright 1 kfo.pik-potsdam.de/eur/index_en.html?language_id=en TransformAR Deliverable 6.8 22 www.transformar.eu • Multi-sectoral analysis : Covers critical areas such as climate parameters, water cycle, agriculture, public health, and socioeconomic dimensions. • Temporal depth : Offers visualization of both historical data trends and future climate scenarios. • User-friendly interface : Designed for easy navigation, including mobile compatibility, with sector and region selection tools . • Policy and decision-support : Serves as a valuable resource for policymakers, planners, scientists, and practitioners to assess regional climate risks effectively. Policy Brief Stakeholder Engagement 2 : This policy brief offers practical strategies and real-world examples for effectively engaging diverse stakeholders in climate adaptation and resilience initiatives. The document emphasizes four key recommendations: tailor engagement strategies to local context and priorities, foster longterm relationships to ensure sustained community participation beyond project lifecycles, leverage existing tools and resources rather than reinventing the wheel and use EU-funded projects as enablers to support consistent, inclusive engagement and integrate activities within broader policy frameworks The brief underscores the critical role of local authorities and communities in co-designing climate-resilient pathways, advocating for capacity building, stakeholder mapping, and inclusive governance to transform awareness into impactful, long-lasting adaptation actions. Transformational Adaptation 3 : This policy brief, outlines key tools and strategies to support European regions in achieving All Copyright 2 https://transformar.eu/storage/2024/11/Policy-brief_stakeholder-engagement-in-climate-adaptation-and-resilience_a4.pdf 3 https://transformar.eu/storage/2024/11/Regilience_flyer_hrb_module_b_PRESSREADY.pdf TransformAR Deliverable 6.8 23 www.transformar.eu transformational climate adaptation. It presents actionable results such as a maladaptation self-assessment tool, a transformational adaptation playbook, and funding guidance to help policymakers and regional actors co-design resilient pathways. The brief emphasizes the importance of systemic approaches, stakeholder engagement, and innovative governance to move from planning to effective climate action. Replication guide and replication potential of individual solutions 4 The Assessment and Replicability Tool is a structured, quantitative instrument to evaluate the potential for replicating climate adaptation solutions in new contexts. Originally designed for TransformAr’s 17 solutions, it can be adapted to assess similar initiatives by adjusting contextual factors and scoring weights. The tool analyses technical, financial, institutional, and environmental dimensions to determine how feasible and impactful it would be to implement a solution elsewhere. It uses a statementbased scoring system and provides visual outputs to highlight both strengths and areas needing improvement. Supports the scaling-up of effective climate adaptation strategies across different regions. AGENCE DE LÉNVIRONNEMENT ET DE LAMAITRISE DE LÉNERGIE (ADEME), France Copyright Catalogue of technology solution - Curated repository of innovative tools, systems, and technologies that can support This catalogue gathers and classifies a wide range of technological options—from nature-based solutions and digital platforms to early warning systems and monitoring technologies—that have been identified as effective enablers for resilience-building and long-term adaptation. Each solution in the catalogue is described with key information such as: All The plan includes protection through Copyright for the catalogue content and structure, and Utility Models for any novel technical features or systems identified 4 https://view.officeapps.live.com/op/view.aspx?src=https%3A%2F%2Ftransformar.eu%2Fstorage%2F2025%2F03%2FReplicability_Tool_TransformAr_FINAL. xlsx&wdOrigin=BROWSELINK TransformAR Deliverable 6.8 24 www.transformar.eu regions and communities in implementing transformational adaptation to climate change. o Functional purpose and climate challenge addressed o Application scale (local, regional, cross-sectoral) o Implementation requirements o Examples of use or demonstration o Alignment with adaptation pathways and tipping points The catalogue serves as a practical decision-support tool for public authorities, planners, and practitioners seeking to identify appropriate and scalable technologies to integrate into their climate strategies. It supports informed decision-making by matching context-specific needs with proven, innovative solutions. within the curated solutions. TransformAR Deliverable 6.8 1.2 Selection of most promising results From the wide array of climate adaptation solutions developed and demonstrated within the TransformAr project, a selection of the most promising results has been made based on their replication potential, innovation level, and long-term impact. These solutions stand out not only for their technical soundness and successful implementation in their respective demonstrator regions but also for their scalability, relevance to broader climate adaptation challenges, and alignment with EU resilience priorities. The selection process focused on identifying those results that: • Address urgent climate adaptation needs across different regions; • Demonstrate strong stakeholder engagement and community impact; • Show clear potential for market uptake or policy integration; • Have a well-defined exploitation pathway and ownership structure. By prioritising these high-impact outcomes, this section aims to support their future deployment, replication and exploitation, contributing to the broader mission of scaling up transformational adaptation efforts across Europe and beyond. • Citizen App • Nature-Based Solutions in the West Country Region • Smart Grid and Gates • Stormwater Monitoring/Modular System • Mussel-Raft Monitoring • Intertidal monitoring • Catalogue of technology solutions TransformAR Deliverable 6.8 32 www.transformar.eu 10. Economic value of the fisheries sector 11. Protected areas and Natura 2000 coverage Finally, the selected markets were: Sweden, Denmark, Finland, UK, Germany, Norway, Austria, Iceland, France, Estonia, Switzerland, Netherlands, Czechia, Slovenia, Poland, Italy, Portugal, Spain, Belgium, Greece. • PHASE II: Targeting and segmentation of Germany Aiming to define market segments and customer profiles for six technological solutions in the German context. The solutions analysed were those selected as most promising results in the project: • Citizen App • Nature-Based Solutions in the West Country Region • Smart Grid and Gates • Stormwater Monitoring/Modular System • Mussel-Raft Monitoring • Intertidal monitoring • Catalogue of technology solution The observed logic segmentation is: a) Institutional customers: municipalities, environmental agencies, agricultural cooperatives, port authorities, research centers. b) End users: citizens, farmers, fishers, municipal technicians. The key insights obtained are: • Germany is a high-potential market due to its strong environmental policies, advanced infrastructure, and decentralized governance. • Priority regions were identified for each solution (e.g., Berlin, Hamburg, Lower Saxony, Schleswig-Holstein). • Top 3 solutions with highest market potential: • Citizen App • Stormwater Monitoring/Modular System • Smart Grid and Gates • PHASE III: Go-to-market action plan The purpose of this is phase is to provide a go-to-market action plan for deploying the six solutions in Germany Market Entry Strategy: • Q3 2025: Build institutional partnerships, ensure legal compliance (e.g., GDPR), conduct exploratory visits. • Q4 2025: Launch MVP pilots, awareness campaigns, and technical sessions. • Q1 2026: Evaluate and improve solutions based on feedback. • Q2 2026: Scale up, bundle solutions, and formalize regional partnerships. Success Indicators (KPIs): TransformAR Deliverable 6.8 33 www.transformar.eu • 3–6 active pilots • 10+ stakeholder meetings • TRL 7+ (Technology Readiness Level) • 8–10 co-creation and technical sessions Key Events: • Smart Country Convention (Sept 2025) • INTERGEO (Oct 2025) • WaterXChange Expo (Nov 2025) In this section, identified needs and pain points during the market analysis execution of recommended target segments for each of the selected solutions are included. 2.3.1 Citizen App This analysis covers the solutions: Crowdsourcing citizen application Gjovik, Citizen Application Egaleo and Citizen Application Lappeenranta. Table 3. Analysis of pain points and needs of the recommended target segment for the Citizen App RECOMMENDED TARGET SEGMENT NEEDS PAIN POINTS Urban municipalities (local and regional governments) o A reliable platform for citizen-driven flood reporting to enhance situational awareness. o Integration with existing municipal alert systems and civil protection protocols. o Ability to analyse and visualize flooding reports in real time. o Options for educational modules in schools to promote long-term behavioural change. o Clear licensing terms and consultancy support for local adaptation and deployment. o Limited municipal resources for sensor deployment and flood detection coverage. o Difficulty in accessing real-time, location-specific data during sudden flood events. o Citizen frustration due to lack of communication channels and feedback loops. o Pressure to meet EU and national resilience targets under climate adaptation frameworks. Community schools and civil protection agencies In the case of Citizen App, due to the nature of the solution, an analysis of end-users is included as well. Table 4. Analysis of pain points and needs of the end-user for the Citizen App RECOMMENDED TARGET SEGMENT NEEDS PAIN POINTS Institutional customer who acquires and implements the solution o Accessible, quick reporting tool for urban flooding. o Notifications about flood risks and public safety alerts. o Poor communication from municipalities during past flood events. o Lack of citizen inclusion in urban resilience planning. TransformAR Deliverable 6.8 34 www.transformar.eu End-user who interacts with it from the perspective of an ordinary citizen o Clarity on how reports are used by local authorities. o Assurance of data security and personal privacy. o Educational features or programs for youth and schools. o Information overload or inconsistency across different platforms. 2.3.2 Nature-Based Solutions in the West Country Region Table 5. Analysis of pain points and needs of the recommended target segment for the Nature-Based Solutions in the West Country Region RECOMMENDED TARGET SEGMENT NEEDS PAIN POINTS Regional and National Environmental Agencies o Proven methodologies for wetland restoration and buffer zone creation. o Tools to reduce nitrogen and phosphorus runoff into water bodies. o Support for cross-sector collaboration (agriculture + environment). o Scalable, evidence-based approaches adaptable to regional contexts. o Guidance for stakeholder engagement and long-term monitoring. o Diffuse pollution and biodiversity loss in agricultural landscapes. o High cost of ecological infrastructure. o Complex and time-consuming permitting processes. o Pressure to comply with EU environmental targets within tight deadlines. o Lack of local technical capacity or expertise to design and manage nature-based solutions. o Difficulty in achieving acceptance from farmers and landowners for land-use changes. Agricultural Cooperatives and Landowners Water Basin Management Authorities 2.3.3 Smart Grid and Gates Table 6. Analysis of pain points and needs of the recommended target segment for the Restoration and creation of Smart Grid and Gates RECOMMENDED TARGET SEGMENT NEEDS PAIN POINTS Coastal Municipalities o Automated and adaptive control systems for regulating freshwater and brackish water flows. o Emergency-response tools such as rapid-unhooking grids and flood protection gates. o Integration with existing coastal management policies and compliance frameworks. o Access to technical consultancy and implementation support for scaling and replication. o Heightened flood and saltwater intrusion risks threatening infrastructure and ecosystems. o Challenges managing freshwatersaltwater dynamics in complex coastal environments. o Institutional complexity in managing shared responsibilities across different authorities. o High costs of maintenance in harsh and dynamic coastal environments. Port Authorities and Marine Infrastructure Managers Environmental Protection Agencies TransformAR Deliverable 6.8 35 www.transformar.eu o Real-time monitoring and data collection to support decision-making and reporting. o Lack of automation and real-time responsiveness in current water management infrastructure. 2.3.4 Stormwater Monitoring/Modular System Table 7. Analysis of pain points and needs of the recommended target segment for Stormwater Monitoring/Modular System RECOMMENDED TARGET SEGMENT NEEDS PAIN POINTS Urban Municipalities o Reliable real-time monitoring of stormwater flow and quality parameters (e.g., turbidity, pollutant levels). o Automated alert systems and intuitive dashboards to enable quick decision-making and public communication. o Integration with existing urban water infrastructure and digital platforms for comprehensive management. o Tools that support compliance with national and EU regulations (e.g., Water Framework Directive, Urban Wastewater Directive). o Scalable solutions adaptable to various urban and industrial contexts. o Legacy infrastructure often lacks modern sensor integration, limiting visibility into realtime conditions. o Insufficient predictive analytics capabilities to anticipate and prevent flood events or water quality breaches. o Complexity in managing multiple stakeholders and regulatory requirements across jurisdictions. o High costs and operational challenges related to maintaining aging drainage and sewer systems. o Limited capacity for public engagement and transparent communication during stormwater events. Industrial Facilities with Water Discharge Environmental Research Institutions 2.3.5 Mussel-Raft Monitoring Table 8. Analysis of pain points and needs of the recommended target segment for Mussel-Raft Monitoring RECOMMENDED TARGET SEGMENT NEEDS PAIN POINTS Mussel and Shellfish Farmers o Reliable tools for tracking water quality and growth conditions in real time. o Forecasting tools to anticipate upwelling patterns and productivity changes. o Early warning systems to mitigate risks from climate variability. o Support for compliance with environmental and food safety regulations. o Unpredictable climate impacts affecting mussel yields. o Limited access to real-time marine environmental data. o Difficulties in maintaining equipment under harsh marine conditions. o Financial risks due to environmental uncertainties. TransformAR Deliverable 6.8 36 www.transformar.eu Fisheries Associations o Access to accurate, continuous environmental monitoring data for research and policy. o Tools for integrating MRM data into broader coastal ecosystem management frameworks. o Collaboration platforms for sharing insights among farmers, regulators, and scientists. o Support for community engagement and awareness-raising activities. o Evidence to validate and improve monitoring technologies. o Fragmented data sources and lack of standardized monitoring systems. o Challenges in coordinating several stakeholders with diverse interests. o Funding limitations for long-term environmental monitoring and research. o Regulatory complexity that can slow innovation adoption. o Pressure to demonstrate environmental and social benefits of the sector. Coastal Environmental Research Labs 2.3.6 Intertidal Monitoring Table 9. Analysis of pain points and needs of the recommended target segment for Intertidal Monitoring RECOMMENDED TARGET SEGMENT NEEDS PAIN POINTS Environmental Agencies o Modular, interoperable monitoring systems for intertidal habitats (e.g., sedimentation, salinity, biodiversity indicators). o Historical data integration and predictive tools for ecosystem trend analysis. o Scalable technologies robust enough for harsh tidal conditions. o Platforms that align with national and EU data standards (and facilitate transparent reporting. o Capacity-building tools to enhance collaboration between research institutions, policymakers and coastal planners. o Fragmentation in data collection and lack of interoperability between agencies and research bodies. o Limited access to harmonized, longterm datasets for sediment dynamics and intertidal ecosystem health. o High operational costs and logistical complexity of monitoring remote, dynamic environments such as mudflats and salt marshes. o Growing pressure to provide transparent, timely ecological data for national and EU obligations. Coastal Zone Managers Marine Research Institutions The results obtained from the market analysis of the most promising solutions provide deeper insights into these selected outcomes and contribute to a more complete and more real market oriented Business Model Canvas. This refined understanding supports the development of business models that are better aligned with market needs, stakeholder expectations, and real-world implementation conditions. 3.0 BUSINESS MODEL CANVAS The development of the Business Model Canvas for the project solutions was grounded on the comprehensive set of inputs gathered throughout the TransformAr project, presented in the previous sections. This included the presentation of project results at national events focused on Technology and Knowledge Transfer (Section 2.1), where a dedicated one-pager was shared with potential stakeholders to amplify outreach. Additionally, each demonstrator site organized regional engagement events to TransformAR Deliverable 6.8 37 www.transformar.eu showcase their Transformational Adaptation Solutions to local actors and potential adopters (Section 2.2). Targeted market analyses were conducted for the selected high-potential solutions (Section 2.3), identifying key market drivers, contextual barriers, and adoption factors relevant to each region. Furthermore, support was requested through the Horizon Results Booster service, specifically the GoTo-Market module, to strengthen the market-oriented aspects of the Business Model Canvas. This external expertise contributed to refining the value proposition, identifying suitable customer segments, and aligning exploitation strategies with realistic market expectations. As a result, the resulting Business Model Canvases are more complete, targeted, and grounded in validated market intelligence. TransformAR Deliverable 6.8 3.1 Citizen App Table 10. Business model canvas for citizen app Key Partners Key Activities Value Proposition Customer Relationship Customer Segment City council and municipalities Private services companies Local schools IT developers & app hosting platforms Crowdsourced reporting system for climate-related events Maintenance and updates of the app Citizen outreach and awareness campaigns Data sharing with emergency services and municipal authorities Provides real-time data from citizens to enhance urban climate resilience Increases climate awareness and fosters active community engagement Supports informed decision-making for public safety and resource management Offers a low-cost, scalable solution adaptable to other municipalities Relationships Participatory, communitydriven engagement Public info sessions, workshops, feedback channels Trust-building through transparency and responsiveness Citizens (especially youth, active residents, vulnerable groups) Municipal services (civil protection, urban planning) Other cities interested in replicating the model Key Resources Channels Digital infrastructure (app, servers, cloud storage) Open data protocols and anonymized user data Engagement from residents and schools Technical team for maintenance and development App store/Google Play Municipal website and social media Local school networks and youth groups Participation and Innovation Hub Cost Structure Revenue Stream Initial development and design costs Ongoing server/app hosting and technical support Outreach and awareness campaigns Minor updates and maintenance by IT staff Public funding (EU/Horizon projects, local municipal budgets) Potential service integration in “NBS as a service” contracts Replication or licensing to other municipalities (open model or free reuse with attribution) TransformAR Deliverable 6.8 39 www.transformar.eu 3.2 Smart Climate Stations Table 11. Business model canvas for Smart Climate Stations Key Partners Key Activities Value Proposition Customer Relationship Customer Segment City council and municipalities Private services companies Technology providers Urban planners and city departments Deployment and calibration of 21 smart climate stations Continuous real-time data collection Microclimate monitoring and urban heat island mapping Data integration into urban planning and resilience strategies High-resolution microclimate data supports heat mitigation Enables evidence-based climate adaptation at neighbourhood level Enhances early warning systems and public awareness Facilitates academic and municipal collaboration on climate strategies Relationships Transparent data sharing with citizens and institutions Regular updates, dashboard access, and reporting tools Co-creation opportunities for planning interventions Municipal urban planning departments Environmental/climate agencies and research bodies Civil protection services Other cities interested in replication or sensor adoption Key Resources Channels IoT sensors and technical infrastructure Urban space for installation Data analytics tools and platforms Staff for maintenance, monitoring, and interpretation Open access or semi-restricted data interface Public dashboards Reports to decision-makers and technical services Educational use in schools or climate literacy initiatives APIs for third-party developers and researchers Cost Structure Revenue Stream Initial purchase and installation of equipment Ongoing maintenance and calibration Data infrastructure Communication and public engagement tools Public funding Replication opportunities in other cities via technical support Potential partnerships with private companies offering “climate intelligence” services Long-term integration into municipal planning platforms with external support TransformAR Deliverable 6.8 40 www.transformar.eu 3.3 Students Awareness Raising Table 12. Business model canvas for Students Awareness Raising Key Partners Key Activities Value Proposition Customer Relationship Customer Segment City council and municipalities Private services companies Local schools Design and implementation of awareness lessons for schools Coordination with teachers and school directors Integration of climate education into everyday curricula Evaluation and feedback from students and educators Builds climate literacy and risk awareness in the younger generation Encourages behavioral change and civic engagement Contributes to long-term resilience by targeting future citizens Promotes intergenerational dialogue on climate adaptation Ongoing support to educators Engagement through interactive material and challenges Direct feedback channels (e.g., quizzes, student reflections) Students Teachers and educational staff Municipal education officers Potential replication in other municipalities or regions Key Resources Channels Educational material and content Teaching staff and facilitators School facilities and digital equipment Student engagement metrics and feedback tools School programs and extracurricular activities Municipal education department platforms Public dissemination events Educational portals or elearning tools Cost Structure Revenue Stream Content development and translation Staff coordination and facilitation Printing or digital platform licenses Monitoring and impact evaluation tools Funded through TransformAr project budget Potential scale-up via national educational programs or grants Low-cost replication model through shared material repository TransformAR Deliverable 6.8 41 www.transformar.eu 3.4 Demand analysis for social services and infrastructures Table 13. Business model canvas for Demand analysis for social services and infrastructures Key Partners Key Activities Value Proposition Customer Relationship Customer Segment Municipalities and city council Private company Local public health and social service providers Vulnerability assessment of social infrastructure Collection and analysis of demand-related data Integration into urban resilience and adaptation planning Coordination with public welfare and healthcare stakeholders Data-driven tool to assess and anticipate demand on social services and infrastructures Supports evidence-based decision making for climateresilient planning Ensures socially equitable adaptation strategies Cross-departmental collaboration within local government Strategic support for decision makers Capacity-building for social policy planning Local governments and urban planners Public health and social welfare authorities Regional or national bodies designing resilience strategies Key Resources Channels Access to municipal and social services data GIS and analytics tools Skilled technical and administrative staff Networks with local service providers Internal municipal platforms Urban planning and public health departments Regional knowledge exchange mechanisms Cost Structure Revenue Stream Data collection and analysis costs Tool development and maintenance Staff training and stakeholder engagement Public funding (EU projects, national or regional programs) Technical support or consulting services for other municipalities Partnerships with NGOs or think tanks for further scaling TransformAR Deliverable 6.8 48 www.transformar.eu 3.11 Local Adaptation fund Table 20. Business model canvas for Local Adaptation Fund Key Partners Key Activities Value Proposition Customer Relationship Customer Segment Local banks, and credit unions Agricultural cooperatives and tourism networks Regional governments and climate agencies Technical assistance providers To address the region´s most pressing climate risks. Designing blended finance mechanisms and eligibility criteria Partnering with finance providers and community organizations Outreach and capacity building in target sectors Monitoring fund deployment and adaptation outcomes A blended finance tool boosting local climate adaptation in the agriculture and tourism sectors. It supports vulnerable groups and offers a replicable model for other climate changeexposed territories. Sector-specific unions and working groups Strategic partnership Smallholder farmers and agricultural cooperatives Local tourism businesses and community-based tourism operators Regional development agencies and local governments Climate adaptation funds and financial intermediaries Key Resources Channels Financial experts and climate adaptation specialists: Technical and Financial Committee Partnerships with local financial institutions Monitoring and evaluation systems Networks with local community organizations Partnerships with local banks and microfinance institutions Collaboration with agricultural and tourism associations Workshops and outreach programs in vulnerable communities Integration with regional climate and development programs Cost Structure Revenue Stream Platform development and maintenance Staff for fund management, outreach, and training Monitoring, reporting, and evaluation costs Partnership coordination and community engagement Marketing and communication efforts Public and private funding Service fees for advisory and monitoring support TransformAR Deliverable 6.8 49 www.transformar.eu 3.12 Nature-Based Solutions in the West Country Region Table 21. Business model canvas for Nature-Based Solutions in the West Country Region Key Partners Key Activities Value Proposition Customer Relationship Customer Segment Landowners, Credit owners, Sustainability charities/practitioners, Public authorities Sustainability/environmental charity engage to reduce nutrient pollution in water courses Begin baseline monitoring to assess nutrient loading from site, and baseline biodiversity status Use baseline data to inform buffer strip design Submit designs to review and validate expected nutrient neutrality outcomes Investor sells credits to developers Additional compatible credits, such as biodiversity credits, can also be sold to developers/private companies/etc. Nutrient credits can be sold to housing developers to offset additional burden to wastewater treatment system Additional ecosystem services, such as biodiversity net gain units, can also be sold, providing additional revenue Housing developers are legally obliged to purchase nutrient offsets as part of planning applications submitted to Local Authority Local Authority may seek to invest in nutrient credits to sell to developers Charities/third sector can receive funding from local authority to develop nutrient credit interventions with private landowners Housing developers seeking to offset additional burden on wastewater treatment works Key Resources Channels Land availability, Capital, Staff time, Environmental data Local Investment in Nature Cornwall natural capital online marketplace North Devon Biosphere Natural Capital online marketplace Cost Structure Revenue Stream Investment cost, Cost of consultants/ecologist/other experts, Baseline & post-intervention monitoring, Operations costs, Maintenance cost for required period (until 2030), Insurance, Remedial work to correct any habitat management failures, Machinery, tools and other staff to carry out the tasks, Inflation, Consulting experts to review your legal agreement, Management of the land covering at least 30 years, Monitoring and reporting. Nutrient credits at set price/unit of Phosphate. Price set by demand. No current standardized values. Biodiversity Net Gain units. Price set by demand and contingent on type and percentage of uplift achieved, as well as ongoing management. TransformAR Deliverable 6.8 50 www.transformar.eu 3.13 Payment for Ecosystem Services Table 22. Business model canvas for Payment for Ecosystem Services Key Partners Key Activities Value Proposition Customer Relationship Customer Segment Any business dependent upon ecosystem services, Consultants, Delivery partners (groundworks), Monitoring staff Identify private-sector beneficiaries of particular ecosystem services vulnerable to climate change. Build relationships with businesses likely to invest to protect assets/safeguard operations from climate impacts Desk-based analysis of potential business losses under future climate scenarios, and potential gains Business decides extent of investment/activity they are interested in, invests in nature-based solutions accordingly Ground workers install nature-based solutions Assets/operations protected from climate change impacts, safeguarding future business Sector-specific unions and working groups Members of business councils/enterprise partnerships Any businesses with assets vulnerable to climate threats. Public-sector institutions with assets vulnerable to climate threats Key Resources Channels Capital, Staff time (business and consultants), Environmental data, Land available Local business chambers Southwest Infrastructure Partnership Local Enterprise partnerships Cost Structure Revenue Stream Investment cost includes: Works necessary to install nature-based solutions, designed to deliver desired outcome (e.g asset protection, etc) Baseline and post-intervention monitoring Consultant time and fees Insurance Avoided losses/damages associated with climate impacts, quantified in financial terms Potential to sell uplift, such as BNG units associated with desired outcomes TransformAR Deliverable 6.8 51 www.transformar.eu 3.14 Coastal contracts Table 23. Business model canvas for Coastal contracts Key Partners Key Activities Value Proposition Customer Relationship Customer Segment Contract signatories (municipalities, Region, province and Water Management body) Stakeholder engagement (private sector) Creation of Local Wetland Observatory It provides an integrated management of coastal and local communities engaged in climate resilience planning, recognizing that wetlands are key natural assets for both biodiversity and local economies. Local Wetland Observatory (LWO) plays a central role in monitoring the ecological health of the Oristano wetlands. Technical support Strategic partnership Other public authorities or private associations engaged in river contracts and similar Key Resources Channels Public funds Facilitators, Legal environmental experts Engineering and spatial planners Dissemination and communication of the acquired knowledge Website and social media Email newsletters Cost Structure Revenue Stream Meeting organizations Scientific experts The cost is variable depends on the area extension, the number of the meetings and the cost of the IT structure and experts. Public funds from national, regional o European programmes TransformAR Deliverable 6.8 52 www.transformar.eu 3.15 Smart Grid and Gates Table 24. Business model canvas for Smart Grid and Gates Key Partners Key Activities Value Proposition Customer Relationship Customer Segment Fishermen: local knowledge, information and co-planning the solution Municipalities and local government. Regional environmental departments and agencies: technical and administrative support. Planning the solution, authorization procedures, choice of materials (sensors, infrastructure, ...), integration between different technical profiles (IT, manufacturer, engineers, biologists, etc.), execution of works and implementation of a maintenance and management plan The goal is to improve water quality, prevent stagnation, and maintain ecological conditions to be suitable for fishery activities and biodiversity growth. Better knowledge of the water quality and real data from the sensors. A prototype to be replicated in other parts of the lagoon or in similar conditions. Institutional recognition and support Participation in public policy Technical support and maintenance for sensor systems Community engagement for biodiversity monitoring Feedback collection for prototype improvements Local and regional public authorities, fishing consortium Key Resources Channels IT expert Engineer expert Biological expert Technical support for sensors Public and private funds Periodic meetings and continuous engagement with the public authorities Dissemination and communication of the knowledge Website and social media Email newsletters Cost Structure Revenue Stream Infrastructures represent the most relevant cost, equally divided between the different equipment installed (gate, photovoltaic system and housing shed, accessibility, probe protection structure and monitoring stations themselves) The cost is variable depending on the cost of the materials (international events such as wars, pandemics, etc. can increase the prices) Public funds from national, regional or European programmes Private funds from philanthropic organizations to restoration projects Carbon credits market TransformAR Deliverable 6.8 53 www.transformar.eu 3.16 Nature-Based Solutions in Lappeenranta Table 25. Business model canvas for Nature-Based Solutions in Lappeenranta Key Partners Key Activities Value Proposition Customer Relationship Customer Segment Municipalities and universities Stormwater management Water Filtration and Pollution Control Green Infrastructure Flood Buffering A biofiltration area designed to capture and treat runoff and stormwater from surrounding streets and sidewalks in the city centre in Lappeenranta. Environmental Monitoring Regulation and licensing Municipal governments Urban Planners and Developers Environmental Agencies Construction and Engineering Firms Key Resources Channels Urbanization challenges Technological advancements Municipal communication platforms. Public workshops and consultations Technical reporting to public agencies Cost Structure Revenue Stream Initial Investment: • Design and engineering of the biofiltration system • Site preparation and construction • Filtration materials and plants • Integration with existing drainage systems • Monitoring sensors (if applicable) • Signage or public engagement elements Operational Costs: • Maintenance of vegetation and filter media • Cleaning and sediment removal • Water quality monitoring • Technical staff Public funding from the city or regional government EU grants (e.g., LIFE, Horizon Europe, Green Deal) Climate adaptation/resilience funds CSR contributions from local businesses Educational or tourism programs (if open to the public) Water utility partnerships (if reducing stormwater treatment costs) TransformAR Deliverable 6.8 54 www.transformar.eu 3.17 Stormwater Monitoring/Modular System Table 26. Business model canvas for Stormwater Monitoring/Modular System Key Partners Key Activities Value Proposition Customer Relationship Customer Segment Cities/municipalities Tech providers (sensors, cloud) Research centres/universities EU or national funding bodies System design and calibration Interface development Installation and maintenance Data visualization and reporting User training and support Monitoring system with simple probes to monitor flow rates and water quality through individual modules. The monitoring user interface will be made visual and browser-based, enabling access from any smartphone or laptop. Publicly displayed information will be accessible to all. Long-term technical support Open data access for transparency Training for city staff or educators Feedback channels for users Environmental Agencies Industrial Facilities Research Institutions Municipalities/city councils Environmental agencies Urban infrastructure companies NGOs / educational institutions Citizens (as data users) Key Resources Channels • Sensor technology and hardware • Software/UI developers • Data hosting infrastructure • Urban pilot sites for testing Public tenders/procurement platforms Direct sales to municipalities Website & demo platforms Public dashboards in urban areas Educational and outreach programs Cost Structure Revenue Stream Hardware (probes, modules) Software development and updates Server and data storage costs Staff (engineering, support) Maintenance and replacements One-time system installation fees Subscription for data hosting & maintenance Public or EU environmental grants Partnerships with tech/environmental companies TransformAR Deliverable 6.8 55 www.transformar.eu 3.18 Choice Experiments Table 27. Business model canvas for Choice Experiments Key Partners Key Activities Value Proposition Customer Relationship Customer Segment City councils and urban planning departments Universities and research institutes Civic engagement platforms Insurance companies and engineering firms NGOs focused on climate resilience Data collection from citizens Analysis of preferences and risk attitudes Development of visual decision-support tools Engagement with stakeholders and training Policy-oriented reporting A data-driven tool to uncover citizen preferences for green and grey stormwater solutions - empowering cities to drive private investment and climate adaptation through smarter, targeted flood risk policies. Co-design and consultation during setup Custom dashboards and visualizations Technical support and policy integration assistance Regular updates and citizen feedback loops Urban planners Local government authorities Private landowners Insurance companies Environmental consultancies Property owners Key Resources Channels Data scientists, urban planners, developers Preference survey & behavioural research tools Cloud-based platform for data visualization Stakeholder networks and pilot cities Direct partnerships with municipalities and urban planning teams Workshops, webinars, and planning forums Civic tech platforms or municipal digital twins Online dashboard accessible via web and mobile Conferences on urban resilience, climate adaptation, and insurance Cost Structure Revenue Stream Tool/platform development and maintenance Staff (data analysts, software developers, outreach) Data collection and public engagement Server hosting and analytics infrastructure Reporting and technical documentation Licensing/subscription fees from cities or private clients Consulting fees for custom analysis and integration Climate innovation grants (EU, national) Partnerships with insurance or engineering firms TransformAR Deliverable 6.8 56 www.transformar.eu 3.19 Catalogue of technology solution Table 28. Business model canvas for Catalogue of technology solution Key Partners Key Activities Value Proposition Customer Relationship Customer Segment Climate research institutions and think tanks Regional adaptation networks Tool and technology providers NGOs and innovation labs Funding bodies and donors Tool identification and evaluation. Community engagement and outreach Analytics and reporting on usage and impact. Curated repository of innovative tools, systems, and technologies that can support regions and communities in implementing transformational adaptation to climate change. Long-term partnerships through EU and regional projects. Follow-up services: updates, training, and technical support. Urban and regional planners Policy makers and technical staff in public administrations Consultants and climate advisors Researchers and innovation managers Private companies Community-led organizations Key Resources Channels Experts (climate, urban resilience, tech) Content management and digital platform team Partnerships with tech providers and research institutions Database infrastructure Web-based open-access platform Newsletters and climate networks Presentations at conferences and adaptation workshops Social media and professional communities Partnerships with regional hubs or innovation accelerators Cost Structure Revenue Stream Platform and database maintenance Human resources Communication and engagement costs Licensing and hosting fees Evaluation and impact assessment Institutional funding (EU, national, philanthropic foundations) Consultancy services for regional adaptation planning Public-private innovation partnerships TransformAR Deliverable 6.8 57 www.transformar.eu 3.20 Adaptive Transformation Playbook Table 29. Business model canvas for Adaptive Transformation Playbook Key Partners Key Activities Value Proposition Customer Relationship Customer Segment Municipalities and regional adaptation offices NGOs with community outreach experience Universities or research centres EU-funded adaptation projects or missions Agencies interested in community-led climate action Designing and testing workshop methods Producing templates, guides, and facilitation materials Training facilitators Gathering and sharing case studies Maintaining and updating the toolkit Practical, user-friendly tool to design and facilitate participatory adaptation workshops Helps communities cocreate climate adaptation pathways Encourages engagement, ownership, and local relevance Offers structured guidance for workshop organisation and moderation Self-service with online resources (manuals, templates) Facilitator training and certification (optional) Feedback and user community for improvements Case studies to showcase successful implementations Local and regional governments Climate adaptation facilitators and consultants NGOs and community organizations Universities and researchers Key Resources Channels Workshop methodology and content experts Graphic designers and communication specialists Platform for dissemination Partnerships with pilot communities Online platform or downloadable toolkit Webinars and training-of-trainers (ToT) sessions Conferences and climate adaptation networks Direct outreach through municipalities and NGOs Integration into larger adaptation planning programs Cost Structure Revenue Stream Content development and design Staff for training, updates, and support Communication, outreach, and translation Hosting and distribution platform Monitoring and evaluation of impact Free basic version (open-access playbook) Paid facilitator training and certification Custom workshop design services Inclusion in funded adaptation projects TransformAR Deliverable 6.8 64 www.transformar.eu 5.2 Demonstrators’ regional events Regional events and direct engagement with regional stakeholders linked with the demonstrators that co-developed the TransformAr solutions are proving to be essential. These interactions not only help bring the solutions closer to first users, but also provide valuable feedback that supports the continuous improvement and contextual adaptation of the tools. Demonstrators act as living labs where innovation meets realworld needs, and their networks are key to validating use cases, building trust, and accelerating adoption. In the results obtained from the analysis of the resulting surveys in each region for each of the developed solutions, it can be concluded that of the barriers identified, the most prominent is investment due to the need for funds to finance the different solutions, as noted in the Figure 4. Although, most of the institutions concluded that the market uptake of the proposed technology would be of great interest (Figure 6), with the institutions most involved in this analysis being the municipalities and private companies, as noted in the Figure 5. Figure 4. Barriers identified in the analysis of the resulting surveys in each region for each of the developed solutions Figure 5. Type of institution identified in the analysis of the resulting surveys in each region for each of the developed solutions TransformAR Deliverable 6.8 65 www.transformar.eu Moving forward, it is strongly recommended to continue and expand this regional outreach strategy, as it enables the project to remain grounded in practical challenges, foster co-creation, and ensure that the solutions evolve in alignment with user expectations and policy frameworks. This approach also strengthens the project's visibility and credibility at the local level, paving the way for broader replication and long-term sustainability. 5.3 Market analysis of most promising solutions 1. Germany as a Strategic Entry Point Germany’s environmental policy maturity, decentralized governance, and strong institutional infrastructure make it an ideal testbed for environmental and climate resilience technologies. However, its bureaucratic complexity and regional disparities require a phased, region-specific approach to market entry. Recommendation: Prioritize early adopters in regions with high institutional capacity (e.g., Berlin, Hamburg, SchleswigHolstein) and gradually expand to more conservative or resource-constrained areas. 2. Segment-Specific Value Propositions The six solutions analysed address distinct but interconnected environmental challenges. The segmentation strategy effectively distinguishes between institutional buyers (e.g., municipalities, agencies) and end users (e.g., citizens, farmers), which is critical for adoption. Recommendation: Develop dual messaging strategies: one focused on institutional benefits (compliance, funding alignment, infrastructure modernization), and another on end-user engagement (ease of use, community impact, education). 3. Synergies Between Solutions There is strong potential for bundled offerings, especially in urban and coastal contexts: • Citizen App + Stormwater Monitoring/Modular System: for integrated urban flood management. • Smart Grid + Intertidal Monitoring + Mussel-Raft Monitoring: for holistic coastal monitoring and resilience. Recommendation: Design modular solution packages that can be scaled or combined based on regional needs and funding availability. This increases perceived value and simplifies procurement. 4. Funding as a Market Lever Many of the target institutions rely on EU and national funding mechanisms (e.g., LIFE, Horizon Europe, KfW). Solutions that align with these frameworks have a higher chance of adoption. Figure 6. Analysis of the interest in incorporating the proposed technology to the market. TransformAR Deliverable 6.8 66 www.transformar.eu Recommendation: Position solutions as “funding-ready” by mapping them explicitly to EU policy goals (e.g., Water Framework Directive, Biodiversity Strategy 2030). Provide support for grant writing and co-financing models. 5. Barriers to Adoption Key barriers include: • Limited technical capacity in smaller municipalities • Resistance to change in public procurement • Data privacy concerns (especially for citizen-facing tools) Recommendation: • Offer training and onboarding packages to build local capacity. • Include GDPR-compliant design as a core feature. • Use pilot projects and case studies to build trust and demonstrate value. 6. Market Readiness vs. Innovation Maturity Some solutions (e.g., Stormwater Monitoring/Modular System, Citizen App) are closer to market readiness, while others (e.g., Intertidal Monitoring, Mussel-Raft Monitoring) may require further validation or adaptation to local conditions. Recommendation: Adopt a staggered commercialization roadmap, starting with mature solutions to build brand presence and credibility, then introducing more complex or experimental tools once institutional trust is established. TransformAR Deliverable 6.8 Climate change impacts are here and now. The impacts on people, prosperity and planet are already pervasive but unevenly distributed, as stated in the new EU Blueprint strategy (European Commission-EC, 2019). To reduce climate-related risks, the EC and the IPCC agree that transformational adaptation is essential. The TranformAr project aims to develop and demonstrate products and services to launch and accelerate large-scale and disruptive adaptive process for transformational adaptation in vulnerable regions and communities across Europe. The 6 TransformAr lighthouse demonstrators face a common challenge: water-related risks and impacts of climate change. Based on existing successful initiatives, the project will develop, test and demonstrate solutions and pathways, integrated in Innovation Packages, in 6 territories. Transformational pathways, including an integrated risk assessment approach are co-developed by means of 9 Transformational Adaptive Blocks. A set of 22 tested actionable adaptive solutions are tested and demonstrated, ranging from nature-based solutions, innovative technologies, financing, insurance and governance models, awareness and behavioral change solutions. This project has received funding from the European Union’s Horizon H2020 innovation action programme under grant agreement 101036683.