CA20104 – Ne wo k on e idence-based physical ac i i y
in old age (PhysAgeNe )
Deli e able D4.2.
D4.2. S akeholde Analysis Ma ix: lis o s akeholde s, hei in e es s and
in luence on he opic
Con ibu o s
Wo king G oup 4
Signe Tomsone (Associa e P o esso /WG4 leade ), Jona han Gómez-Raja (Chie Scien i ic
O ice /WG4 ice-leade ), Da id Paa (Associa e P o esso /WG4 membe )
1. INTRODUCTION
PhysAgeNe (COST Ac ion CA20104) is a Eu opean ne wo k ocused on p omo ing e idence-based physical ac i i y
in olde adul s. The ne wo k in eg a es in e disciplina y esea ch and p ac ice ac oss Eu ope, aiming o enhance
heal h ou comes and educe inac i i y- ela ed bu dens h ough inno a i e ICT solu ions and open da a amewo ks.
S akeholde s a e pa ies ha will be a ec ed by ope a ions, objec i es and esul s o he ne wo k. S akeholde s ha
a e ele an o he ne wo k a e ca ego ised and mapped acco ding o se e al di e en pe spec i es including hei
geog aphical b oadness, domains, ype o ac i i y, in e es in he esul s, and le el o in luence.
The Science Communica ion Plan o he PhysAgeNe de ined he aim o all communica ion, dissemina ion and
alo isa ion ac i i ies: o ha e e idence-based app oaches o physical ac i i y in old age adop ed by all ele an
s akeholde s.
As a main a ge audience we e emphasized any expe s aiming o p esc ibe and/o implemen physical ac i i y
plans o olde adul s e.g.
• Spo s and Exe cise Scien is s
• Physio he apis s
• Gene al p ac i ione s (GPs))
Seconda y a ge audiences we e all he es o s akeholde s ha ac i ely o passi ely in ol ed in he ield o physical
ac i i y and exe cise in olde adul s, e.g.:
• Scien is s/ esea che s in he ield o spo s and exe cise science, physio he apy, ge on ology,
ge ia ics/medicine, ge on echnology, ehabili a ion sciences and o he ela ed ields
• Gene al public and especially (olde ) adul s (as in he lay audience a which he e idence-based physical
ac i i y p ac ised should be applied o)
• Policy make s a na ional/local (e.g. minis ies o heal h, minis ies o spo , spo commissions, na ional
spo s o ganisa ions, non-go e nmen al associa ions (NGOs), esea ch ins i u ions/uni e si ies, heal h
insu ance companies) and in e na ional le el (e.g. Eu opean Commission: Di ec o a e-Gene al o
Educa ion, Di ec o a e-Gene al o Heal h and Food Sa e y, You h, Spo and Cul u e, EU Spo s Fo um and
o he Heal h- ela ed ini ia i es)
• Funde s a na ional (e.g. Ge man Resea ch Founda ion, Ge man Fede al Minis y o Educa ion and
Resea ch, Swiss Na ional Science Founda ion, I alian Minis y o Uni e si y and Resea ch) and in e na ional
le el (e.g. Ho izon Eu ope, Eu opean Coope a ion in Science and Technology (COST))
• P o essional Associa ions (e.g. Ame ican College o Spo s Medicine, In e na ional Socie y o Physical
Ac i i y and Heal h)
• Pee - e iew scien i ic jou nals, e.g. Eu opean Re iew o Aging and Physical Ac i i y (BMC Cen al), Jou nal
o Aging and Physical Ac i i y (Human Kine ics), F on ie s in Spo s and Ac i e Li ing (F on ie s L d), Jou nal
o Physical Ac i i y and Heal h (Human Kine ics)
Te ia y a ge audiences we e:
• Media (a na ional and in e na ional le el)
• Small-medium en e p ises (SMEs) in he ield o physical ac i i y and exe cise in olde adul s, e.g. SMEs ha
p o ide ools o he deli e y o PA and exe cise
PhysAgeNe pa icipa ed in Ho izon Resul s Boos e (HRB) Module A – Po olio Dissemina ion and Exploi a ion
S a egy, o ming a P ojec G oup (PG) wi h DE-PASS and PROGRAMMING (2024). A s akeholde mapping was pa
o he p ocess iden i ying p io i y audiences: esea che s, heal hca e p o essionals, policy expe s, and olde adul s
The communica ion, dissemina ion and alo isa ion o a ious s akeholde s o he PhysAgeNe and engagemen
s a us by he end o ne wo k a e iden i ied below.
2. RESULTS
2.1. Resea che s & Academia
How s akeholde s can bene i
om he ne wo k
• The inc eased exchange o knowledge be ween
esea che s, clinicians, aine s.
• Da a pla o m and ools allow esea che s o access
aluable da a on physical ac i i y in e en ions o olde adul s
and le e age i o hei own s udies.
• The ne wo k p o ides oppo uni ies o collabo a ion
on new esea ch p ojec s and knowledge sha ing h ough
wo kshops and discussions.
Engagemen
Engaged on a conso ium and ne wo k le el. Needs o be
in o med ou side he ne wo k on esul s achie ed.
2.2. Policy expe s and Ac i is s
How s akeholde s can bene i
om he ne wo k
• Policy expe s and ac i is s can signi ican ly s eng hen
hei ad ocacy e o s and con ibu e o he de elopmen and
implemen a ion o e ec i e policies ha p omo e physical ac i i y
and heal hy aging o olde adul s.
• The ne wo k p o ides a pla o m o policy expe s and
ac i is s o connec wi h esea che s and p ac i ione s wo king on
physical ac i i y p omo ion. This os e s collabo a ion and
knowledge sha ing, leading o mo e e ec i e policy solu ions.
Engagemen
Suppo i e (Awa e o p ojec & impac s and suppo i e o
change).
2.3. Heal hca e P o essionals
How s akeholde s can bene i
om he ne wo k
• P ac ical guidance o Heal hca e P o essionals
and consolida ed esea ch in o ma ion o design op imal,
sa e, easible and e ec i e PA p og ams o a ious a ge
g oup.
• Inc ease PA up ake while imp o ing he
expe ience o heal hca e p o essionals and pa ien s
because use o he ehea sal s a egies.
• Compe encies skill-up wi h ge ia ic medicine and
physical ac i i ies p og ams
Engagemen
Needs o be in o med on esul s achie ed.
2.4. Policy make s and public heal h ins i u ions
How s akeholde s can bene i om
he ne wo k
• Policymake s bene i s om easy- o-diges , us ul join
ecommenda ions documen ha will help shape be e policies
and p og ammes and dissemina ion ma e ial
Engagemen
Needs o be in o med on esul s achie ed. and hei po en ial
impac .
2.5. Olde people and hei ca e s
How s akeholde s can bene i om
he ne wo k esul s
• The ne wo k p o ides e idence-based
in o ma ion and well- ained p ac i ione s ac oss all he
spec um o heal h ca e se ices
• The ne wo k esul s help o adop mo e ac i e
li es yle.
Engagemen o da e
Needs o be in o med on esul s achie ed.
and hei po en ial impac .
2.5. Ba ie s o dissemina ion
Id
S akeholde g oup
Desc ip ion
Conside a ions
B1
Resea che s &
Academia
Mul iple da abases
and esou ces
The abundance o da abases and esou ces ac oss
a ious pla o ms can hinde accessibili y o a ge
audiences and esea che s alike.
B2
Policy expe s and
ac i is s
Limi ed ime and
esou ces
Resea ch indings migh be p esen ed in echnical
language, making i di icul o policy expe s and
ac i is s wi hou a scien i ic backg ound o
unde s and and u ilise he in o ma ion e ec i ely.
Fu he mo e, policy expe s and ac i is s o en wo k
unde igh deadlines and may lack he esou ces o
ime o del e in o complex esea ch epo s. Use -
iendly o ma s migh help dissemina e he esul s.
B3
Heal hca e
P o essionals
Reliance on academic
jou nals, while
impo an , doesn'
each p ac i ione s
and policymake s who
need ac ionable
indings.
Mo ing beyond adi ional academic publica ions o
each a b oade audience is ecommendable.
Complemen pee - e iewed pape s wi h use - iendly
o ma s, such as ac shee s, in og aphics, and sho
ideo explaine s. De elop a empla e o a concise
and easy- o- ead epo summa izing key indings and
ecommenda ions applicable o di e se con ex s. This
will aise awa eness and imp o e accessibili y o
esea ch o a ious s akeholde s.
B4
Policy make s and
public heal h
ins i u ions
Unawa e on esul s o
he ne wo k.
Ne wo k can ac mo e e ec i ely in e ms o eaching
b oade audiences bo h in e ms o policy make s,
medical expe s, and pa ien s.
B5
Olde people
Ou each ba ie s
De elop a a ge ed social media campaign speci ically
aimed a he 60+ demog aphic. C a clea and
engaging messages wi h ac ionable ecommenda ions
o each his audience e ec i ely on ele an
pla o ms.
2.7. Dissemina ion channels
Resea che s &
Academia
Policy expe s and
ac i is s
Heal hca e
P o essionals
Policy make s and
public heal h
ins i u ions
Demos and Videos
Yes
Yes
Yes
Yes
Websi e and Blogs
Yes
Yes
Yes
Yes
Newsle e s
Yes
Social: LinkedIn
Yes
Yes
Yes
Yes
P ess Releases and
Ki s
Yes
Yes
Yes
Yes
Flye s, Banne s,
Pos e s
Yes
Resea che s &
Academia
Policy expe s and
ac i is s
Heal hca e
P o essionals
Policy make s and
public heal h
ins i u ions
E en s and
Wo kshops
Yes
Yes
Yes
Yes
P esen a ions
Yes
Yes
Yes
Yes
In og aphics and
Fac shee s
Yes
Yes
Yes
Yes
Da ase s and
insigh s
Yes
Yes
Yes
Policy B ie s
Yes
Yes
No e: In bold highligh ed dissemina ion channels used by ne wo k.
ANNEX 1 EXAMPLES OF DISSEMINATION NETWORKS
The in o ma ion added is based on he S akeholde ma ix (link below):
h ps://docs.google.com/sp eadshee s/d/1EX70nuSD 9WpWglqkaF07y5AGqpj z0 6aa ZyhELIM/edi ?gid
=0#gid=0
N
S akeholde
O ganisa ion
Type
Con ac s
1.
Resea che s &
Academia,
Policy expe s &
Ac i is s,
Heal hca e
P o essionals,
Policy make s and
public heal h
ins i u ions
EGRAPA – The Eu opean G oup o
Resea ch on Aging and Physical
Ac i i y
Rela ed Ini ia i e
Websi e:
h ps://www.eg ap
a.o g/
2.
Resea che s &
Academia
Eu opean Re iew o Aging and
Physical Ac i i y (EURAPA) (BMC
Cen al)
Jou nal
Websi e:
h ps://eu apa.bio
medcen al.com/
3.
Resea che s &
Academia
Jou nal o Aging and Physical
Ac i i y (Human Kine ics)
Jou nal
N
S akeholde
O ganisa ion
Type
Con ac s
4.
Resea che s &
Academia
F on ie s in Spo s and Ac i e
Li ing (F on ie s L d)
Jou nal
Websi e:
5.
Resea che s &
Academia
Jou nal o Physical Ac i i y and
Heal h (Human Kine ics)
Jou nal
Websi e:
6.
All
PA4AGE
E asmus+ P ojec
Websi e:
h ps://pa4age-
p ojec .eu/
7.
Olde people
AGE
In e na ional
o ganiza ion
Websi e:
h ps://www.age-
pla o m.eu/
8.
All
De e minan s o Physical Ac i i ies
in Se ings (DEPASS)
COST Ac ion
(CA19101)
Websi e:
h ps://depass.eu/
9.
All
PROmo ing GeRiA ic Medicine in
coun ies whe e i is s ill eMe gING
(PROGRAMMING)
COST Ac ion
(CA21122)
Websi e:
h ps://cos -
p og amming.eu/
