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p og amme unde he ag eemen No. 101136701
DELIVERABLE 2.2
Case S udy Plans - 1
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P ojec i le
BRinging E idence-bAseD ood Chain solu ions o p e en and RedUce ood
was e ela ed o Ma ke ing s anda ds, and deli e clima e and ci cula i y co
Bene i s
P ojec ac onym
BREADCRUMB
Call opic
HORIZON-CL6-2023-FARM2FORK-01
Type o ac ion
HORIZON-RIA
Coo dina o
EIGEN VERMOGEN VAN HET INSTITUUT VOOR LANDBOUW- EN
VISSERIJONDERZOEK - EV ILVO
P ojec numbe
101136701
P ojec s a da e
01/01/2024
Du a ion
36 mon hs
URL
D2.2 – CASE STUDY PLANS – 1
Due da e
31/03/2024
Deli e y da e
30/03/2024
Wo k package
WP2
Responsible Au ho (s)
Anna Twa agowska (EV-ILVO); Rani Van Gompel (EV-ILVO); So ie De Man
(EV-ILVO); Capwell Fo bang Echo (EV-ILVO) and Ka ima Abunada (EV-ILVO)
Con ibu o (s)
No a B üggemann (CSCP), Ri a Ba acosa (MC Sonae), Ma ipaz Villalba Talens (AINIA),
Ch is ina Ma andi (LN), Ma ia Mi anda (ANECOOP), Sanja Zelko (MENSANA), Sasa S aus
(ITC), Simone P ospe o (NN), Fabio Fena i (NN), Ma a Felip (OPPPB), Aleksand a Koce (ZT),
Ma ko Sla ic (VN), Subash Rana (UCPH), Ben Egbe g Mikkelsen (UCPH), Fede ica Chia ella
(AVEC), Nadia Khaldoune (AVEC), Anneleen Vandeywnkel (FENAVIAN), Michael Go e
(FEBEV), Anne Hey ae (FEBEV), Jo gen Nybe g La sen (LF)
Re iewe (s)
Chan al Den B oede (VLTN), Paulina Szwed (VLTN), Nika Palagu a (VLTN), Ma eo Vi ua i
(UNIBO), Ma eo Masso i (UNIBO), Ca e ina Re o e (UNIBO), Simone P ospe o (UNIBO)
Ve sion
2.0
Dissemina ion le el
Public
D2.2 – Case s udy plans – 1
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DISCLAIMER
The con en o he publica ion he ein is he sole esponsibili y o he publishe s and i does no necessa ily
ep esen he iews exp essed by he Eu opean Commission o i s se ices.
While he in o ma ion con ained in he documen s is belie ed o be accu a e, he au ho s(s) o any o he
pa icipan in he BREADCRUMB conso ium make no wa an y o any kind wi h ega d o his ma e ial
including, bu no limi ed o he implied wa an ies o me chan abili y and i ness o a pa icula pu pose.
Nei he he BREADCRUMB Conso ium no any o i s membe s, hei o ice s, employees o agen s shall be
esponsible o liable in negligence o o he wise howsoe e in espec o any inaccu acy o omission he ein.
Wi hou de oga ing om he gene ali y o he o egoing nei he he BREADCRUMB Conso ium no any o i s
membe s, hei o ice s, employees o agen s shall be liable o any di ec o indi ec o consequen ial loss o
damage caused by o a ising om any in o ma ion ad ice o inaccu acy o omission he ein.
COPYRIGHT MESSAGE
© BREADCRUMB Conso ium, 2024-2026. This deli e able con ains o iginal unpublished wo k excep whe e
clea ly indica ed o he wise. Acknowledgmen o p e iously published ma e ial and o he wo k o o he s has
been made h ough app op ia e ci a ion, quo a ion, o bo h. Rep oduc ion is au ho ised p o ided he sou ce is
acknowledged.
VERSION AND AMENDMENTS HISTORY
Ve sion
Da e
(DD / MM /YYYY)
C ea ed
/Amended by
Changes
0.1
08/03/2024
Anna Twa ogowska, Rani
Van Gompel, So ie De
man, Ka ima Abunada,
Capwell Fo bang Echo
Fi s d a eady o
e iew
0.2
28/03/2024
Anna Twa ogowska
Implemen a ion o
in e nal
ecommenda ions
a e he in e nal
e iew.
D2.2 – Case s udy plans – 1
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TABLE OF CONTENTS
TABLE OF CONTENTS ..................................................................................................................................... 3
LIST OF ABBREVIATIONS ............................................................................................................................... 5
EXECUTIVE SUMMARY ................................................................................................................................... 6
1 INTRODUCTION ....................................................................................................................................... 7
1.1 BREADCRUMB’S OBJECTIVE AND APPROACH .......................................................................................... 7
1.2 AIM OF THE REPORT ............................................................................................................................. 7
1.3 INTERACTING WITH CASE STUDIES AND MONITORING PROGRESS ........................................................... 7
2 CASE STUDIES IN GENERAL.................................................................................................................. 8
3 PRODUCT MAPPING ............................................................................................................................. 22
4 OBJECTIVES .......................................................................................................................................... 50
5 MARKETING STANDARDS .................................................................................................................... 54
6 DATA COLLECTION METHODOLOGY .................................................................................................. 70
7 TIMELINE ................................................................................................................................................ 74
8 CONCLUSION ......................................................................................................................................... 82
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LIST OF FIGURES
FIGURE 1. GEOGRAPHICAL REPRESENTATION OF THE FIVE FOOD COMMODITIES ........................... 9
FIGURE 2. STAGES OF THE FOOD SUPPLY CHAIN USED IN PRODUCT MAPPING .............................. 22
FIGURE 3. PRODUCT MAPPING OF THE PRODUCE CHOSEN IN THE CEREAL COMMODITY ............. 23
FIGURE 4. PRODUCT MAPPING OF THE PRODUCE CHOSEN IN THE EGGS COMMODITY ................. 24
FIGURE 5. PRODUCT MAPPING OF THE PRODUCE CHOSEN IN THE FISH COMMODITY ................... 24
FIGURE 6. PRODUCT MAPPING OF THE PRODUCE CHOSEN IN THE FRUIT COMMODITY ................. 25
FIGURE 7. PRODUCT MAPPING OF THE PRODUCE CHOSEN IN THE VEGETABLE COMMODITY ...... 26
FIGURE 8. PRODUCT MAPPING OF THE PRODUCE CHOSEN IN THE MEAT COMMODITY ................. 27
LIST OF TABLES
TABLE 1: OVERVIEW OF CASES WITH THEIR CODES ................................................................................ 9
TABLE 2:PRODUCT MAPPING FOR ALL CASE STUDIES .......................................................................... 27
TABLE 3: OVERVIEW OF CASE STUDY OBJECTIVES ............................................................................... 50
TABLE 4: MARKETING STANDARDS IN THE FIVE FOOD SECTORS TARGETED (CEREAL, EGG,
FRUITS AND VEGETABLES, FISH, AND MEAT SECTORS) ................................................................ 55
TABLE 5: DATA METHODOLOGY USED IN THE CEREAL CS AND THE STAGE OF FOOD CHAIN
WHERE THE DATA WILL BE COLLECTED ........................................................................................... 70
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LIST OF ABBREVIATIONS
Abb e ia ion
Desc ip ion
CS
Case s udy
ID
Iden i ica ion
FW
Food was e
FMS
Ma ke ing S anda ds
TBD
To Be De e mined
D2.2 – Case s udy plans – 1
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EXECUTIVE SUMMARY
This documen is he i s deli e able o WP2 o he BREADCRUMB p ojec . I is he i s o 3 Case S udy (CS)
Plan deli e ables wi h he aim o collec in o ma ion and es ablish an ini ial plan o he case s udies o acili a e
he moni o ing p ocess.
To ge a comple e o e iew o each CS, he esponsible pa ne s we e asked o gi e de ailed in o ma ion abou
he in en ions hey ha e ega ding he CS in he p ojec . This way, no only will i be possible o moni o he
ad ancemen o each CS owa ds i s objec i es, bu i also acili a es join coo dina ion be ween he case
s udies (especially hose wo king on he same ood commodi y).
The CS ID sec ion con ains all ele an in o ma ion abou he CS pa ne s pe CS, as well as he easoning
behind he chosen p oduc (s) and a wha s age(s) o he alue chain in o ma ion will be collec ed.
In he p oduc mapping a isual o e iew is gi en o he chosen ood p oduc s. Including in o ma ion abou he
s age(s) o he alue ood chain and he egional in o ma ion. Addi ionally, a i s es ima ion o FW is gi en by
CSs, wi h he aim o selec ing ood p oduc s ha ha e he highes impac , bu also o see i he cu en
es ima ion coincides wi h he esul s ha will be ob ained h oughou his ask.
An o e iew o he case s udies’ objec i es has been p o ided o help s ee he esea ch. This o e iew
p o ides he o e all amewo k so ha CS pa ne s e ec i ely communica e on hei p og ess and wo k
owa ds meaning ul ou comes.
In he da a me hodology sec ion, all he da a collec ion me hods ha will be used ha e been lis ed - pe CS
and pe s age o he alue ood chain.
Las ly, a imeline o all he da a collec ion pe CS can be ound. This is o ensu e ha wo k is e ec i ely
accomplished wi hin he a ailable ime ame. I is impo an o ha e all he da a collec ed in a imely manne
so ha u he analysis o he da a can s a as planned in M15 (i.e. Task 2.4).
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1 INTRODUCTION
1.1 B eadc umb’s objec i e and app oach
The BREADCRUMB p ojec aims o o e a ho ough unde s anding o he pu pose and cha ac e is ics o ood
ma ke ing s anda ds (MS) h ough empi ical e idence. Ou ocus is on examining how hese s anda ds
gene a e ood was e (FW). We aim o p opose in e en ions ha e ec i ely balance he dual objec i es o
minimizing FW while also add essing o he goals associa ed wi h s anda ds. Addi ionally, BREADCRUMB is
dedica ed o assis ing ood chain ac o s in enhancing he business po en ial o subop imal oods, os e ing a
ha monious in eg a ion o sus ainabili y and economic conside a ions.
1.2 Aim o he epo
The p ima y objec i e o T2.2 is o es ablish a amewo k o he e ec i e managemen o each case s udy
(CS). This in ol es he ini ial o mula ion o a o mal plan o e e y CS, wi h con inuous e inemen o he
objec i es. The comp ehensi e plan will encompass de ailed desc ip ions o scheduled ac ions, epo ing
mechanisms, and pe iodic assessmen p ocedu es. These elemen s a e c ucial o moni o ing he p og ess o
each CS, allowing ou p ojec eam o p omp ly iden i y and add ess po en ial challenges and obs acles.
Mo eo e , T2.2 is dedica ed o conduc ing a ho ough analysis o he a ailable empi ical da a a he p ojec 's
commencemen and he new da a o be collec ed h ough CS ac i i ies. This analy ical app oach ensu es ha
we le e age insigh s gained om empi ical e idence, op imizing ou s a egies and app oaches acco dingly.
A key aspec o his ask is os e ing collabo a ion and knowledge sha ing among he a ious Case S udies,
pa icula ly hose add essing simila ood commodi ies. By acili a ing he exchange o lessons lea ned and
challenges aced, T2.2 aims o c ea e a syne gis ic en i onmen whe e he collec i e expe iences con ibu e
o he o e all success o he p ojec .
1.3 In e ac ing wi h Case S udies and Moni o ing P og ess
As Case S udy Coo dina o s, we ha e es ablished e ec i e communica ion channels and moni o ing
mechanisms o ensu e he p og ess o he Case S udies. We ha e implemen ed a comp ehensi e plan o
in e ac wi h and moni o ou Case S udies (CSs) o acili a e hei p og ess and add ess any challenges hey
encoun e .
To achie e his, we hold egula mon hly mee ings, which ake place on he i s Monday o each mon h. The
mee ings a e spli in o wo g oups o ensu e ocus and p oduc i i y. G oup 1 consis s o CSs in he egg, ish,
and mea sec o s, while G oup 2 comp ises CSs in he ui , ege able, and ce eal sec o s. Each sec o mee ing
las s o 1.5 hou s, allowing o upda es, challenges, and ele an issues o be discussed wi hin he espec i e
sec o s.
To encou age in e ac ion be ween di e en CSs, we a e planning o in oduce b eakou oom sessions du ing
hese mee ings. These sessions enable he CSs o discuss p og ess, challenges, and ideas wi hin smalle
g oups, p omo ing collabo a ion and knowledge exchange. A e he b eakou sessions, he e will be a plena y
session o sha e expe iences and insigh s om all g oups, u he enhancing communica ion and lea ning. In
addi ion o he sec o mee ings, we hold qua e ly gene al mee ings in ol ing all CSs.
These ga he ings p o ide a pla o m o comp ehensi e upda es om coo dina o s, WP pa icipan s, and CSs,
and os e discussions among CS pa ne s ac oss he sec o s. Ou mee ings se e as a c ucial pa o ou
moni o ing plan. By ha ing egula in e ac ions and upda es, we can moni o he p og ess o indi idual CSs
and iden i y any a eas equi ing addi ional suppo o in e en ion.
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We a e commi ed o main aining open lines o communica ion wi h ou CS pa ne s. When CSs equi e
pe sonalized a en ion o encoun e signi ican challenges, we a e a ailable o one-on-one mee ings upon
eques o when we no ice a need o a mo e indi idualized app oach.
Fu he mo e, du ing he p ojec , he e will be wo upda es o he Case S udy Plans (Case S udy Plan 2, Case
S udy Plan 3), p o iding us wi h an oppo uni y o s ay on ack wi h he p og ess occu ing wi hin each o he
CS.
Ou aim is o os e collabo a ion, acili a e knowledge sha ing, and closely moni o he p og ess o ou Case
S udies o ensu e hei success.
2 CASE STUDIES IN GENERAL
In BREADCRUMB we in es iga e i e dis inc ood commodi ies: ce eals, ui & ege ables, ish, mea , and
eggs (Figu e 1) This explo a ion is conduc ed h ough 16 di e se case s udies, each se ing speci ic pu poses
:
• In o ming on ma ke ing s anda ds: BREADCRUMB aims o p o ide comp ehensi e in o ma ion on
bo h p i a e and Membe S a e ma ke ing s anda ds associa ed wi h he iden i ied ood commodi ies.
• Es ima ing FW impac : The p ojec seeks o es ima e he ex en o ood was e (FW) caused by hese
ma ke ing s anda ds, con ibu ing aluable insigh s in o he associa ed was age.
• Analysing ade-o s: BREADCRUMB endea ou s o shed ligh on he ade-o s be ween FW
educ ion and o he objec i es linked o ma ke ing s anda ds, o e ing a nuanced pe spec i e on he
challenges and bene i s.
• Suppo ing model de elopmen and alida ion: The case s udies play a c ucial ole in suppo ing
he de elopmen o agen -based and economic models. Addi ionally, hey con ibu e o he alida ion
o hese models by p o iding eal-wo ld da a and scena ios.
• Co-c ea ing ecommenda ions: BREADCRUMB ac i ely engages in a collabo a i e p ocess o co-
c ea e ecommenda ions. These ecommenda ions a e gea ed owa ds p e en ing FW a ibu able o
ma ke ing s anda ds and p omo ing inc eased ma ke access o subop imal oods.
Th ough his mul i- ace ed app oach, BREADCRUMB aims o gene a e an unde s anding o he complexi ies
su ounding ood ma ke ing s anda ds ac oss hese i e commodi ies. The p ojec s i es no only o unco e
challenges bu also o collabo a i ely de ise e ec i e solu ions o educing FW and enhancing ma ke access
in he con ex o di e se ood p oduc s.
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P ima y con ac
Aleksand a Koce (E-mail: aleksand a.koce @zelena- ocka.si)
Sasa S aus (Email: sasa.s aus@i c-clus e .com)
Ra ionale o he case
s udy
In he p oduc mapping we include he p oduc s ha a e he mos pe ishable and
a e usually ejec ed by consume s because o o e - ipeness. The p oduc s don’
con ibu e signi ican ly o economic losses. Bu we wan o con ibu e o su plus
alo isa ion and o lowe FW. We include hus hose p oduc s ha a e he mos
pe ishable and a e usually ejec ed.
As we inc ease coope a ion wi h he a me s, he impo an ac o s o FW a e
ma ke ing s anda ds ela ed o cosme ic equi emen s on ou en y poin . As we
wan a me s o educe ood loss was e FLW, we would like o inc ease
awa eness on his poin , especially o he consume . “Ugly ood” con ibu es
la gely o economic loss and also o he olume o ood was e.
S age(s) o he alue
chain whe e ood
was e occu s
P ima y p oduc ion
P ocessing & Manu ac u ing
Re ail & o he dis ibu ion (wholesale)
Res au an s & ood se ices
F&V.CS4.Men-SI
Case s udy
in o ma ion
Name: MENSANA
Websi e: h ps://www.mensana.ne / es a acija-ka e e ija
Loca ion: Slo enia
Logo
P ima y con ac
Sanja Zelko (E-mail: sanja@ko enika.si)
Sasa S aus (Email: sasa.s aus@i c-clus e .com)
Ra ionale o he case
s udy
In ou es au an / ood se ices, we ha e chosen o ocus ou CS on ui s and
ege ables ha we p ocu e and equi e in he la ges quan i ies o he p epa a ion
o composi e meals. This decision was d i en by se e al key ac o s.
• These p oduc s signi ican ly con ibu e o economic losses wi hin he supply
chain. By concen a ing on he mos -used i ems:
• These p oduc s signi ican ly con ibu e o economic losses wi hin he
supply chain. By concen a ing on he mos -used i ems:
1. G een le uce
2. Toma oes
3. Po a oes
4. Apples
We aim o ackle he a eas whe e in e en ions can ha e he mos subs an ial
economic impac .
• These i ems ep esen he mos signi ican con ibu ion o ou ood loss
and was e (FLW) olumes. Gi en hei high usage, he was e gene a ed
is p opo iona ely la ge , hus p io i izing hem allows us o add ess he
bulk o ou FLW and c ea e mo e impac ul was e educ ion s a egies.
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• P oblema ic disposal is a conce n. These commonly used p oduc s, when
was ed, pose challenges in e ms o disposal, which can lead o se e e
en i onmen al p oblems due o hei olume and biodeg adabili y ac o s.
We ha e ca ego ized ou ui s and ege ables in o indi idual g oups. We
ha e sepa a ed g een le uce, oma oes, and po a oes as hey a e used
in he highes olumes, esul ing in he g ea es amoun o ood was e. All
o he ege ables all unde a gene al ca ego y o 'o he ege ables.' Fo
ui s, apples ha e been singled ou due o hei high p ocu emen olume,
wi h all o he ui s being g ouped unde 'o he ui s.' Due o hei
subs an ial con ibu ion o ood was e, we will add ess hese isola ed
p oduc s – g een le uce, oma oes, po a oes, and apples – indi idually in
ou was e educ ion e o s.
P oblema ic disposal is a conce n. These commonly used p oduc s, when
was ed, pose challenges in e ms o disposal, which can lead o se e e
en i onmen al p oblems due o hei olume and biodeg adabili y ac o s.
We ha e ca ego ized ou ui s and ege ables in o indi idual g oups. We
ha e sepa a ed g een le uce, oma oes, and po a oes as hey a e used
in he highes olumes, esul ing in he g ea es amoun o ood was e. All
o he ege ables all unde a gene al ca ego y o 'o he ege ables.' Fo
ui s, apples ha e been singled ou due o hei high p ocu emen
olume, wi h all o he ui s being g ouped unde 'o he ui s.' Due o hei
subs an ial con ibu ion o ood was e, we will add ess hese isola ed
p oduc s – g een le uce, oma oes, po a oes, and apples – indi idually in
ou was e educ ion e o s.
S age(s) o he alue
chain whe e ood
was e occu s
Res au an s & ood se
F&V.CS5.LN-DE
Case s udy
in o ma ion
Name: LEHMANN NATUR
Websi e: h ps://www.lehmann-na u .com/en/
Loca ion: Ge many
Logo
P ima y con ac
Julian Heusle (E-mail: jh @lehman-na u .com)
Ma c S acke (Email: mse@lehmann-na u .com)
Ra ionale o he case
s udy
1. Limes
• Mos o he limes pu chased by LN a e cul i a ed on small a ms in
Columbia. I he a me s can only sell he limes wi h a special size and
special colou , he income is no su icien o su i e. I is necessa y o
ind al e na i e ma ke ing channels o small limes which a e ou o he
s anda d cos ume speci ica ion. The local (public) ma ke is no
su icien .
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• Mos signi ican con ibu ion o ood loss and was e (FLW) olumes: A e
he chosen p oduc (s) esponsible o a subs an ial po ion o FLW
olumes?
• The FLW a e a LN wa ehouse is 2,04 %. In addi ion, he limes which
we e no expo ed a e di ec ly was ed in Columbia.
• P oblema ic en i onmen ally se e e disposal. Bu “only” used o ene gy
eco e y, so a lowe le el o he “ ood use hie a chy”.
2. Lemons
• Main FLW is con ibu ed by g een lemons and small lemons. Ge man
supe ma ke s no mally pu chase yellow limes in hei shops and a oid
selling g een limes. G een lemons a e ea ed wi h e hylen o achie e he
yellow colo ing. This is cos and ene gy in ensi e. Selling g een lemons
would be o highe alue. Lemons a e an impo an p oduc h oughou
he yea .
• P oblema ic en i onmen ally se e e disposal. Bu “only” used o ene gy
eco e y, so a lowe le el o he “ ood use hie a chy”.
3. Toma oes
• Toma oes o small size a e so ed ou di ec ly on he a ms. Fu he mo e,
p e-packed “Rispen oma en/s em oma oes” mus be so ed ou , i he
oma oes a e no ixed a he s em. I is cos ly o sepa a e he oma oes
om pape and plas ic. The e a e no ma ke ing channels o small
oma oes.
• Toma oes a e an impo an p oduc h oughou he yea . FLW a LN
3,09%.
• P oblema ic disposal: Sepa a ion o ay, plas ic oil and oma oes e.g. o
disposal is cos ly.
4. Peppe s
• The e a e no ma ke ing channels o small sized peppe s, only local
ma ke s.
• Mos signi ican con ibu ion o ood loss and was e (FLW) olumes:
peppe s a e also an impo an and main p oduc o cus ome s h oughou
he yea .
• P oblema ic disposal: Sepa a ion o plas ic oil and peppe s e.g. o
disposal is cos ly.
5. Cucumbe s
• Con ibu ion o economic losses: Ma ke ing s anda ds o cucumbe a e
s ic . The po en ial o sell sho o c ooked cucumbe s is low. Mos o he
ugly cucumbe s a e di ec ly so ed ou in he g eenhouses. In addi ion,
he ejec ion a e o ligh yellow and weak cucumbe s is high.
• Mos signi ican con ibu ion o ood loss and was e (FLW) olumes:
cucumbe s a e an impo an p oduc h oughou he yea . FLW a his
s age a LN is abou 4,05 %.
P oblema ic disposal: No big p oblems. Mos o he cucumbe s LN sells a e
packed loose. Only in he summe mon hs, LN pu chases he cucumbe s wi h
plas ic oil. The disposal is cos ly because LN mus sepa a e cucumbe and
plas ic.
D2.2 – Case s udy plans – 1
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S age(s) o he alue
chain whe e ood
was e occu s
P ima y P oduc ion
Re ail & o he dis ibu ion (wholesale)
F&V.CS6.Ane-ES
Case s udy
in o ma ion
Name: ANECOOP
Websi e: Anecoop, la p ime a emp esa ho o u ícola del medi e áneo
Loca ion: Spain
Logo
P ima y con ac
Ma ia Mi anda (E-mail: mmi [email protected] )
Ra ionale o he case
s udy
In ou CS We ha e chosen ollowing ui s:
1. Clemen ines,
2. Manda ins
3. O ange) and
4. Kaki/Pe simmon
These p oduc s a e e y impo an o ou o ganiza ion and ha e impo an
economic losses due o FW. In addi ion, in ega d o hese commodi ies, we a e
able o ob ain a lo o da a abou quali y ma ke ing s anda ds and hei ela ionship
wi h ood was e.
S age(s) o he alue
chain whe e ood
was e occu s
P ima y p oduc ion
P ocessing & Manu ac u ing
Re ail & o he dis ibu ion (wholesale)
F&V.CS7.ILVO-BE
Case s udy
in o ma ion
Name: ILVO
Websi e: h ps://il o. laande en.be/nl/
Loca ion: Belgium
Logo
P ima y con ac
Rani Van Gompel (E-mail: Rani.VanGompe[email p o ec ed])
Ra ionale o he case
s udy
The F&V.CS7-BE was concei ed o supplemen he o he F&V case s udies,
especially on so ui s in he B eadc umb p ojec .
In addi ion o he economic po en ial o he so ui s ( ed, asp, and bluebe ies)
in Belgium, and hei con ibu ion o ood loss and was e gene a ion, he
D2.2 – Case s udy plans – 1
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supplemen a y na u e o his case s udy is cen e ed mainly on he p o ision o
mo e da a on so ui s in Belgium.
Mo e so, he s ages in he supply chain (p ima y p oduc ion, p ocessing and
manu ac u ing, and e ail and dis ibu ion) a ge ed a e such ha , he da a
collec ed will ill he oid o expec ed da a om o he F&V case s udies in o he
membe s a es coun ies.
S age(s) o he alue
chain whe e ood
was e occu s
P ima y p oduc ion
P ocessing & Manu ac u ing
Re ail & o he dis ibu ion (wholesale)
F&V.CS8.ILVO.BE_NL
Case s udy
in o ma ion
Name: ILVO
Loca ion: Ne he lands
Logo
P ima y con ac
Rani Van Gompel (E-mail: Rani.VanGom[email p o ec ed]nde en.be)
Ra ionale o he case
s udy
The F&V.CS8-BE_NE was concei ed o supplemen he o he F&V case s udies,
especially on ege ables in he B eadc umb p ojec . Conside ing he impo ance
and ele ance o c ea ion o FW o he pa icula ege ables we ha e decided o
wo k wi h:
1. Toma oes,
2. Bell Pepe s
3. Le uce
In addi ion o he economic po en ial o he abo e-lis ed ege ables in he
Ne he lands, and hei con ibu ion o ood loss and was e gene a ion, he
supplemen a y na u e o his case s udy is cen e ed mainly on he p o ision o
mo e da a on ege ables in he Ne he lands.
Mo e so, he s ages in he supply chain (p ima y p oduc ion, p ocessing and
manu ac u ing, and e ail and dis ibu ion) a ge ed a e such ha , he da a
collec ed will ill he oid o expec ed da a om o he F&V case s udies in o he
membe s a es coun ies.
S age(s) o he alue
chain whe e ood
was e occu s
P ima y p oduc ion
P ocessing & Manu ac u ing
Re ail & o he dis ibu ion (wholesale)
Mea
M.CS1.Fen-BE
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Case s udy
in o ma ion
Name: FENAVIAN
Websi e: Fena ian | Na ionale ede a ie an leeswa enmake s, Fédé a ion
Na ionale des Fab ican s de P odui s de Viandes
Loca ion: Belgium
Logo
P ima y con ac
Anneleen Vandewynckel (E-mail: a @ ena ian.be)
Ra ionale o he case
s udy
The case s udy o Fena ian is abou p ocessed mea , o all kinds o species: as
well as bee , po k, and poul y. We p ocess mea o he Belgian ma ke , bu also
o qui e a lo o o he Eu opean coun ies. Ou membe s a e wo king wi h an
inc edible numbe o ma ke ing s anda ds.
We will i s gi e a ho ough o e iew o he mul i ude o ma ke ing schemes wi h
which ou companies a e con on ed, hese a e mos ly p i a e schemes. We will
clea ly ca ego ize all he exis ing s anda ds and desc ibe he di icul ies hey
cause. Key p oblems a e ha hese ma ke ing schemes a e no sus ainable,
cause mo e ood was e, and consequen ly a lo mo e p oblems on a ious
aspec s o ou companies, such as economic losses.
In e ms o economic losses, he cos is high. We a e alking abou inancial
losses, bu also p oduc ion capaci y loss, inc ease o ine iciency (was e o
ene gy, wa e , aw ma e ial, was e gene a ion, e c.) and loss o human esou ces
o name a ew. We will y o come up wi h igu es in ons and eu os. The e is
absolu ely no added alue in e ms o quali y o ood sa e y.
We will map wha happens wi h he ood “was e”, by ocusing on ou main
p oduc s in di e en p ocessing ca ego ies: chicken ile (ou main p oduc in
olume in he poul y ca ego y), cooked ham (main p oduc in he cooked
p oduc s/po k), salami ( e men ed) and bacon (d ied/smoked/baked).
S age(s) o he alue
chain whe e ood
was e occu s
P ocessing & Manu ac u ing
Re ail & o he dis ibu ion (wholesale)
M.CS2.AVE-BE_EU
Case s udy
in o ma ion
Name: AVEC
Websi e: Associa ion o Poul y P ocesso s and Poul y T ade in he EU
coun ies (a ec-poul y.eu)
Loca ion: Belgium
Logo
P ima y con ac
Nadia Khaldoune (E-mail: nk@a ec-poul y.eu)
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Ra ionale o he case
s udy
AVEC is pa o he case s udy o mea (poul y). We p o ide insigh in o and da a
on he ma ke ing s anda ds used in he poul y sec o in Eu ope
(EU/na ional/p i a e schemes). We would like o analyse he impac o he
downg aded p oduc s om a ood was e poin o iew because hey do no ul il
he s anda ds o ma ke access equi emen s, as well as p oposed al e na i es o
educe he ood was e and alo ise he p oduc s in ques ion.
We ha e chosen o ocus on 3 p oduc s:
1. Whole chicken
2. B eas ille
3. Legs
Those p oduc s a e he mos ep esen a i e o he poul y sec o and he p oduc s
he mos sold and consumed in Eu ope. The b eas ille is he cu wi h he highes
alue and will he e o e igge he highes losses om an economic poin o iew.
S age(s) o he alue
chain whe e ood
was e occu s
P ocessing & Manu ac u ing
M.CS3.Feb-BE
Case s udy
in o ma ion
Name: FEBEV
Websi e: Febe
Loca ion: Belgium
Logo
P ima y con ac
Michael Go e (E-mail: mich[email p o ec ed])
Ra ionale o he case
s udy
FEBEV is pa o he case s udy o mea (bee /po k). The pu pose is o p o ide
an o e iew o he main ma ke ing s anda ds used in he ca le indus y in Belgium
(na ional & p i a e schemes). Ca le as pa o quali y s anda ds can be
downg aded because hey don’ ul il speci ic c i e ia such as weigh , colou , e c.
Fu he in he manu ac u ing p ocess he e is also an in e es in speci ic cu s
lea ing speci ic pa s o he ca cass unexploi able and he e o e downg aded in o
s anda d p oduc ion o low-g ade manu ac u ing p ocesses. Ano he ques ion
ma k is he downg ading because o legal equi emen s such as ca ego y –3 and
2 ma e ials because hey a e decla ed un i o human o animal consump ion.
Ou ocus will be placed on h ee speci ic p oduc s, he ca cass i sel , he on
and hind qua e , and p epacked p oduc s. The bigges downg ading we belie e
is in he ini ial pa o he p oduc ion p ocess om a m o cu ing plan .
S age(s) o he alue
chain whe e ood
was e occu s
P ocessing & Manu ac u ing
D2.2 – Case s udy plans – 1
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3 PRODUCT MAPPING
The B eadc umb p ojec ea u es case s udies ocusing on i e di e en commodi y g oups: ce eal, eggs, ish,
ui & ege ables, and mea . A c ucial pa o he case s udies' wo k is iden i ying he p oduc po olio by
pe o ming a p oduc mapping exe cise. This means co ec ly selec ing he p oduc s o in e es ha a e highly
impo an o he sec o (p oduc ion, economic) and ha e en i onmen al and economic impac in he case
s udy con ex . In his con ex , i means choosing he p oduc s a ec ed by FMS and con ibu ing o inc eased
FW c ea ion. P oduc mapping in o ma ion collec ed by each case s udy c ea es an oppo uni y o be e
collabo a ion be ween case s udies ha co e he same p oduc bu in di e en s ages o he ood alue chain
o coun y.
Each case s udy was asked o comple e a p oduc mapping documen o ga he in o ma ion abou hei
selec ed p oduc s. This documen is di ided in o wo sec ions: p oduc in o ma ion and impac assessmen . In
he i s pa o he documen , gene al in o ma ion ega ding he p oduc s is p o ided, including he ype o
p oduc , packaging, seasonali y, he mos common easons o ejec ion by ecep ion, ejec ion a e (subjec i e
opinion o he CS pa ne ), and da a a ailabili y. The o he pa o he documen ocused on impac assessmen
based on each CS pa ne 's own expe iences and in e nally ga he ed da a, whe e he case s udies we e asked
o p o ide in o ma ion on he ype o p oduc , es ima e he pe cen age (%) o FLW based on hei own
expe ience (including all ypes o easons, no only ocusing on FMS), es ima e he absolu e amoun o FLW
( ons o kg) happening in hei company, cu en disposal/ alo isa ion ou e, and es ima ed en i onmen al
impac . These ques ions we e asked o be e unde s and he chosen p oduc s' ele ance, which would lead
o mo e e ec i e ac ions du ing he case s udies wo k. Fu he mo e, some o hese ques ions will p o ide
impo an insigh in o he ele ance o ma ke ing s anda ds in c ea ing FLW. Also, a comp ehensi e o e iew
o he p oduc mapping was p epa ed o each commodi y g oup. The o e iew con ains he g aphical
ep esen a ion (Figu e 2) o he s age o he ood supply chain, geog aphical co e age, and name o he CS
pa ne .
Figu e 22. S ages o he Food Supply Chain used in p oduc mapping
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Figu e 33. P oduc mapping o he p oduce chosen in he ce eal commodi y
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Figu e 4. P oduc mapping o he p oduce chosen in he eggs commodi y
Figu e 5. P oduc mapping o he p oduce chosen in he ish commodi y
D2.2 – Case s udy plans – 1
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E.CS1.LF- DK
P oduc In o ma ion
Type o P oduc
Packaging
Seasonali y
The mos common
ejec ion easons
Rejec ion a e
Da a a ailabili y
1. Eggs
Yes
Yea - ound
Table eggs can be
‘disca ded’ because o
big c acks, di y eggs,
oo small o oo big.
No mally a big pa o
hose disca ded eggs
will go o he egg
p oduc ac o ies o be
p ocessed in o a ange
o p oduc s o human
consump ion. The egg
p oduc ac o ies also
use a huge numbe o
‘no mal’ eggs.
Low
Pa ial
Impac Assessmen
Type o P oduc
Es ima ed %
FLW
Es ima e
Absolu e
amoun o
FLW
( ons o kg)
Cu en
Disposal/ alo isa ion
ou e? (e.g. Ene gy, eed,
e-use o consump ion)
Es ima ed
En i onmen a
l impac ?
Rema ks
1. Eggs
TBD
TBD
Pe ood
Low
Fish
F.CS1.Opp-ES
P oduc In o ma ion
Type o P oduc
Packaging
Seasonali y
The mos common
ejec ion easons
Rejec ion a e
Da a a ailabili y
D2.2 – Case s udy plans – 1
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1. Sa dine
Yes, in
wooden o
plas ic
boxes.
Yea - ound:
Excep o
mon hs o
biological
s oppage
imposed by
he Minis y
o S a e hey
usually a e
wo o h ee
mon hs a he
end o
beginning o
he yea .
La ge quan i y o
a ailable ish.
Low
Comp ehensi e
2.Ancho y
Yes, in
wooden o
plas ic
boxes.
Yea - ound:
Excep o
mon hs o
biological
s oppage
imposed by
he Minis y
o S a e hey
usually a e
wo o h ee
mon hs a he
end o
beginning o
he yea .
La ge quan i y o ish
o e ed (mo e han
pe mi ed).
Impac Assessmen
Type o P oduc
Es ima ed %
FLW
Es ima e
Absolu e
amoun o
FLW ( ons o
kg)
Cu en
Disposal/ alo isa ion
ou e? (e.g. Ene gy, eed,
e-use o consump ion)
Es ima ed
En i onmen a
l impac ?
Rema ks
1.Sa dine
5 %
I 's ei he h own away
o sold a a e y low
p ice. A emp s ha e
been made o dona e i
o hospi als, schools, o
simila ins i u ions, bu
i hasn' been
success ul because
hose places ope a e
wi h o ecas s made
days in ad ance, which
Low
D2.2 – Case s udy plans – 1
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dis up s hei
o ganiza ional plans.
2. Ancho y
10 %
F ui and Vege ables
F&V.CS1.NN-IT
P oduc In o ma ion
Type o P oduc
Packaging
Seasonali y
The mos common
ejec ion easons
Rejec ion a e
Da a a ailabili y
1. Apple pu ee
2.Pea pu ee
3.Plum pu ee
Yes. I can
be a pouch
(doypack) o
an
aluminium
ay (100%
ecyclable)
depending
on e aile s’
equi emen
s.
Yea - ound.
Na u a Nuo a
ecei es he
ui du ing
he ipening
season and
s o es i in
cold s o age.
La e , when
necessa y,
he ui is
p ocessed
in o pu ee
h oughou
he yea .
Thus, he
company
wo ks wi h
seasonal aw
ma e ial, bu
hanks o he
s o age and
p ocessing
me hods i is
able o ea
he ui as
aw ma e ial
all yea
ound.
Packaging
i egula i ies, and shel -
li e equi emen s.
Medium
Pa ial
Impac Assessmen
D2.2 – Case s udy plans – 1
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Type o P oduc
Es ima ed %
FLW
Es ima e
Absolu e
amoun o
FLW ( ons o
kg)
Cu en
Disposal/ alo iza ion
ou e? (e.g. Ene gy, eed,
e-use o consump ion)
Es ima ed
En i onmen a
l impac ?
Rema ks
1. Apple pu ee
2. Pea pu ee
3.Plum pu ee
TBD
The h ee
p oduc s
oge he
gene a e a
o al was e o
6.4 due o
ma ke ing
s anda ds o
packaging
i egula i ies
and 5 o
shel li e
ones. Da a
o each
p oduc will
be p o ided
T ashed
Dona ed o social
can eens
Medium
F&V.CS2.MC-PT
P oduc In o ma ion
Type o P oduc
Packaging
Seasonali y
The mos common
ejec ion easons
Rejec ion a e
Da a a ailabili y
1.Toma oes
No
Yea - ound
• Abno mal ex e nal
humidi y;
• C acks;
• Dehyd a ion;
• So ness;
• Shape de ec s;
• Non-complian ;
• Colou ing ( oo
g een).
Medium
Comp ehensi e
2.Ca o s
No
Yea - ound
• Dehyd a ion;
• So and bendable;
• Cold damage ;
• C acks;
• Shape de ec s.
High
Comp ehensi e
3.Le uce
No
Yea - ound
• Foo oxida ion;
• Lea es wi h
b owned ips;
• Lea de ec s.
Medium
Comp ehensi e
D2.2 – Case s udy plans – 1
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4.Bananas
No
Yea - ound
• Colou ;
• O e - ipeness;
• Epide mal de ec s
(sca s);
• Cold damage;
• B uising.
High
Pa ial
5.Red Be ies
Yes
Seasonal
• Sca s;
• De o ma ion;
• Discolou a ion;
• O e - ipeness;
• Whi e spo > 1/10
o he o al su ace
a ea.
Medium
Comp ehensi e
6.Ci us F ui
(O anges)
No
Yea - ound
• Colou no
complian ;
• Peel hickness no
complian ;
• G een colou on
mo e han 1/5
su ace;
• Shape de ec .
High
Comp ehensi e
Impac Assessmen
Type o P oduc
Es ima ed %
FLW
Es ima e
Absolu e
amoun o
FLW
( ons o kg)
Cu en
Disposal/ alo isa ion
ou e? (e.g. Ene gy, eed,
e-use o consump ion)
Es ima ed
En i onmen a
l impac ?
Rema ks
D2.2 – Case s udy plans – 1
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1.Toma oes
~ 20%
~ 22 451 kg
1) Ze o was e ange:
Abou 40% o ui and
ege able p oduc ion in
he ield is was ed. To
comba his p oblem in
i s shops, Con inen e
has launched he Ze o
Was e ange, made up
o ui and ege ables
ha would o he wise be
was ed in he ield and
which Con inen e is
gi ing a new chance.
P oduc s wi h small
impe ec ions ha in no
way de ac om hei
quali y o la ou . By
buying hese i ems you
a e helping o educe
ood was e.
2) Dona ing su plus
ood:
Con inen e shops ha e
been eusing and
edis ibu ing ood o
27 yea s.
-To cha i able
o ganisa ions and
animal wel a e
associa ions.
-Wi h employees in he
social a eas o he
shops and
wa ehouses.
To da e, mo e han
29.8 million eu os in
su pluses ha e been
dona ed.
3) Pink labels: Fo
mo e han 10 yea s,
hese labels ha e been
communica ing a p ice
educ ion in Con inen e
shops o p oduc s
app oaching hei sell-
by da e. This sys em
a oids was age and a
he same ime o e s
High
D2.2 – Case s udy plans – 1
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economic bene i s o
he cus ome .
4) Ze 0% Was e
boxes: Wi h he aim o
helping o educe ood
was e, a ious p ojec s
ha e been se up ha
wo k om he
p oduc ion p ocess o
he inal consump ion
o p oduc s, o he
c ea ion o ci cula
economy p oduc s,
which made i possible
o a oid mo e han
54M€ o was e in 2022.
In 2022, all Con inen e,
had Ze 0% Was e
boxes in place,
p e en ing ui and
ege ables om being
was ed. These boxes
con ain a ange o ui s
and ege ables wi h
impe ec ions a a
educed p ice.
2.Ca o s
~ 2,1%
~ 37 702 kg
1) Dona ing su plus
ood (as desc ibe
abo e)
2) Pink labels (as
desc ibed abo e)
3) Ze 0% Was e
boxes (as desc ibed
abo e)
Medium
3.Le uce
~ 7,2%
~ 387 362 kg
1) Dona ing su plus
ood (as desc ibed
abo e)
2) Pink labels (as
desc ibed abo e)
3) Ze 0% Was e
boxes (as desc ibed
abo e)
Medium
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4.Bananas
~ 22 %
~ 1 538 112
kg
1) Dona ing su plus
ood (as desc ibed
abo e)
2) Pink labels (as
desc ibed abo e)
3) Ze 0% Was e
boxes (as desc ibed
abo e)
4) Jams and
chu neys: In o de o
a oid was ing onnes o
su plus ood,
Con inen e has c ea ed
jams & chu neys, made
om end-o -li e ui
and ege ables.
These exclusi e
Con inen e p oduc s
a e dis inc i e no only
because o he
p inciples o Ci cula
Economy and
sus ainabili y on which
hei p ocess is based,
bu also because hey
a e he i s o hei kind
o be launched by a
e ail chain.
5) Panana: Panana is
a cake made om
su plus bananas ha
no longe ha e
comme cial alue
because hey a e oo
ipe. Panana has a
mois ex u e and a
swee , cha ac e is ic
banana la ou , making
i an excellen choice
o snacking.
This p oduc makes i
possible o escue
mo e han 80,000
bananas e e y yea
ha would o he wise go
o was e, gi ing he
su plus ui a new
des ina ion.
6) Single Bananas
High
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Loose bananas a e one
o he i ems wi h he
highes pe cen age o
was e in ou shops.
One o he main
easons is ha
consume s b eak he
bunches and lea e
loose bananas, which
he e o e become less
appealing o buy.
Bu we s ill ind "single"
bananas a ac i e! To
e e se his si ua ion
and sensi ise
consume s o he igh
agains ood was e, we
a e o e ing hese loose
bananas in a single
baske .
5. Red Be ies
(s awbe ies,
bluebe ies,
aspbe ies,
blackbe ies)
~ 10,5 %
~ 16 512 kg
1) Dona ing su plus
ood (as desc ibed
abo e)
2) Pink labels (as
desc ibed abo e)
3) Ze 0% Was e
boxes (as desc ibed
abo e)
4) Jams and chu neys
(as desc ibed abo e)
5) Balsamic inega
made om s awbe ies
and aspbe ies
6) F ui juices made
om ed be ies
High
6.O anges
~ 4,1 %
~ 209 597 kg
1) Dona ing su plus
ood (as desc ibed
abo e)
2) Pink labels (as
desc ibed abo e)
3) Ze 0% Was e
boxes (as desc ibed
abo e)
4) Jams and chu neys
(as desc ibed abo e)
Medium
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F&V.CS3.ZT-SI
P oduc In o ma ion
Type o
P oduc
Packaging
Seasonali y
The mos common
ejec ion easons
Rejec ion
a e
Da a
a ailabili y
1.Flowe
ege ables
(b occoli,
cauli lowe )
No
Yea - ound
O e - ipeness
Medium
Comp ehensi e
2.F ui
ege ables
(especially
oma o, peppe
and zucchini)
No
Yea - ound
• O e - ipeness;
• III ca ego y.
3.Roo
ege ables
(ca o )
No
Yea - ound
So ness
Low
Comp ehensi e
4.Apples
No
Yea - ound
• O e - ipeness;
• III ca ego y.
Medium
Comp ehensi e
5.Pea s
No
Yea - ound
O e - ipeness
6.Nec a ines,
Peaches
No
Yea - ound
O e - ipeness
High
Comp ehensi e
7.Bananas
No
Yea - ound
O e - ipeness
High
Comp ehensi e
Impac Assessmen
Type o
P oduc
Es ima ed
% FLW
Es ima e
Absolu e
amoun o
FLW ( ons
o kg)
Cu en
Disposal/ alo iza ion
ou e? ( eg. Ene gy,
eed, e-use o
consump ion)
Es ima ed
En i onmen
al impac ?
Rema ks
1.Flowe
ege ables
(b occoli,
cauli lowe )
<1
20
None
Low
2. F ui
ege ables
(especially
oma o, peppe
and zucchini)
<1
440
Pa ially alo isa ion
new p oduc
High/Medium
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• Ene gy
• Expo
e y
in e es ing.
3. Salami
10%
Resea ch
needed
• Re-use
• Fu he
p ocessing
• Ene gy
• Expo
Medium
To be s udied.
Resul s will be
e y
in e es ing.
4. Bacon
10%
Resea ch
needed
• Re-use
• Fu he
p ocessing
• Ene gy
• Expo
Medium
To be s udied.
Resul s will be
e y
in e es ing.
M.CS2.A e-BE_EU
P oduc In o ma ion
Type o P oduc
Packaging
Seasonali y
The mos common
ejec ion easons
Rejec ion a e
Da a a ailabili y
1. All chicken
Yes
Yea - ound
• Animal by-p oduc
ca ego iza ion in o
ca ego y 2 ins ead
o ca ego y 3 as
pe Regula ion
(EC) No
1069/2009.
• G ading as classes
A/B o he poul y
ca casses and cu s
as pe egula ion
543/2008 on
ma ke ing
s anda ds o
poul y mea .
Low
Pa ial
2.B eas ile
Yes
Yea - ound
• Animal by-p oduc
ca ego iza ion in o
ca ego y 2 ins ead
o ca ego y 3 as
pe Regula ion
(EC) No
1069/2009.
• G ading as classes
A/B o he poul y
ca casses and cu s
as pe egula ion
543/2008 on
Low
Pa ial
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ma ke ing
s anda ds o
poul y mea .
3. Legs
Yes
Yea - ound
• Animal by-p oduc
ca ego iza ion in o
ca ego y 2 ins ead
o ca ego y 3 as
pe Regula ion
(EC) No
1069/2009.
• G ading as classes
A/B o he poul y
ca casses and cu s
as pe egula ion
543/2008 on
ma ke ing
s anda ds o
poul y mea .
Low
Pa ial
Impac Assessmen
Type o P oduc
Es ima ed %
FLW
Es ima e
Absolu e
amoun o
FLW
( ons o kg)
Cu en
Disposal/ alo isa ion
ou e? (e.g. Ene gy, eed,
e-use o consump ion)
Es ima ed
En i onmen a
l impac ?
Rema ks
1.All Chicken
TBD
TBD
• S anda d
p oduc ion
• Pe ood
• Fu he p ocessing
Low
2. B eas ille
TBD
TBD
• S anda d
p oduc ion
• Pe ood
• Fu he p ocessing
Low
3. Legs
TBD
TBD
• S anda d
p oduc ion
• Pe ood
• Fu he p ocessing
Low
M.CS3.Feb-BE
P oduc In o ma ion
Type o
P oduc
Packaging
Seasonali y
The mos common
ejec ion easons
Rejec ion
a e
Da a
a ailabili y
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1.Ca cass
No
Yea - ound
• Weigh ;
• Con o ma ion;
• Quali y;
• Downg ading in o
ca . 3;
• P esence o E.coli
STEC;
• Sa cospo idiosis.
High
Pa ial
2.F on /hind
qua e
No
Yea - ound
• Weigh ;
• Con o ma ion;
• Quali y;
• Yield.
Medium
Pa ial
3.P epacked
bee
Yes
Yea - ound
• Labelling;
• Weigh .
Impac Assessmen
Type o P oduc
Es ima ed %
FLW
Es ima e
Absolu e
amoun o
FLW
( ons o kg)
Cu en
Disposal/ alo isa ion
ou e? (e.g. Ene gy, eed,
e-use o consump ion)
Es ima ed
En i onmen a
l impac ?
Rema ks
1. Ca cass
TBD
TBD
• S anda d
p oduc ion
• Pe ood
• Fu he p ocessing
Low
2. F on /hind
qua e
TBD
TBD
• S anda d
p oduc ion
• Pe ood
• Fu he p ocessing
Low
3.P epacked
bee
TBD
TBD
• S anda d
p oduc ion
• Pe ood
• Fu he p ocessing
Low
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4 OBJECTIVES
Including clea objec i es in he BREADCRUMB case s udy plans a e indispensable o s ee ing he esea ch
wi h pu pose and p ecision. Table 3 p o ides he objec i es o he di e en case s udies. These objec i es
ensu e ha he s udy emains ocused on i s in ended goals. Clea ly s a ed objec i es acili a e e ec i e
communica ion among he p ojec pa ne s and o he s akeholde s, os e ing a sha ed unde s anding o he
case s udy's pu pose. This, in u n, enhances decision-making, p oblem-sol ing, and he o e all quali y o he
case s udy by ensu ing ha e o s a e di ec ed owa d ele an and meaning ul ou comes.
Table 3: O e iew o case s udy objec i es
Case s udy pa ne
Objec i es
Ce eals
C.CS1.NN-IT
• A oid was ing open pu ee ba els o ui ha a e con ained in low
pe cen ages in he inal p oduc .
• Reducing ood was e ela ed o subop imal oods ( isual packaging
i egula i ies).
• Reduce ood was e ela ed o shel -li e.
C.CS2.VN-SI
• Collec in o ma ion abou exis ing ma ke ing s anda ds (p i a e and
public), which a e in place in Slo enia.
• Collec da a on ood was e esul ing om hese ma ke ing s anda ds.
• Valo ise subop imal ood.
Eggs
E.CS1.LF-DK
• To e alua e he impac o EU ma ke ing s anda ds on ood was e.
• To quan i y he downg aded p oduc s om a ood was e poin o iew
(because hey do no ul il he s anda ds) a EU le el.
• To p opose al e na i es/ ecommenda ions o educe he ood was e and
pu a highe alue o he p oduc s ha a e ejec ed o he ma ke .
E.CS2.A e-BE_EU
( o be upda ed in Case S udy Plan 2)
Fish
F.CS1.Opp-ES
• Imp o e he economic p o i o ishing.
• Co-c ea e ecommenda ions on p e en ing ood was e due o ma ke ing
s anda ds and o enhance ma ke access o “subop imal” oods.
• Reduce he a oidable was e ac ion o high nu i ional alue p oduc s.
• Es ablish accep ance scales o he di e en FMS o de ec he
allowance a io and i s di ec e ec s o FW c ea ion.
• To be e unde s and ish FMS and i s e ec s (on FW?) along he alue
chain.
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F ui & Vege ables
F&V.CS1.NN-IT
• A oid was e o ui pu ee ba els ha a e con ained in low pe cen ages
in he inal p oduc .
• Reduce ood was e ela ed o “subop imal” ood ( isual packaging
i egula i ies).
• Reduce ood was e ela ed o shel -li e.
F&V.CS2.MC-PT
• Iden i y di e en causes o ood was e in he supply chain.
• Quan i y ood was e.
• Unde s anding he ela ionship be ween ood was e and p i a e
ma ke ing s anda ds.
• Minimise he nega i e impac s o p i a e ma ke ing s anda ds in ood
was e.
F&V.CS3.ZT-SI
• Collec in o ma ion abou exis ing ood ma ke ing s anda ds (p i a e and
public), which a e in place in Slo enia.
• Collec da a on ood was e esul ing om hese ma ke ing s anda ds.
• Valo ise “subop imal” ood.
F&V.CS4.Men-SI
• Collec in o ma ion abou exis ing ood ma ke ing s anda ds (p i a e and
public), which a e in place in Slo enia.
• Collec da a on ood was e esul ing om hese s anda ds.
• Valida ion o “subop imal” ood.
F&V.CS5.LN-DE
Gene al objec i es
• P o iding es ima es o he amoun o FLW o p oduc s esul ing om
ma ke ing s anda ds o illus a e he u gency and inspi e ac ion.
• Be e unde s anding o he unde lying easons o se ing up p i a e
ma ke ing s anda ds.
• Iden i ying and discussing solu ions o inc ease ma ke access o
nowadays non-con o mi y ui and ege able p oduc s, e.g.:
o limi ing p oduc shipping wi h impac s on o e all ood was e
c ea ion;
o be e exchange be ween indus y and wholesale / e ail o
acili a e use o e u ned p oduc s;
o change p ice labelling o acili a e selling by weigh ins ead
o by piece.
Speci ic objec i es
• Con ibu e o he discussion by p o iding FW es ima es on 4-5 ui and
ege able p oduc s in own ope a ions and clien ela ions.
• To imp o e ma ke access o speci ic aes he ically non-con o mi y ui
and ege ables (e.g. g een lemons and yellow limes) hanks o: a)
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changed mo i a ion and buying beha iou o end-consume s, and b)
addi ional ma ke ing and use channels o su plus / e u ned p oduc s.
F&V.CS6.Ane-ES
• P o iding es ima es o he amoun s o FLW o p oduc s esul ing om
ma ke ing s anda ds (o anges, clemen ines, sa sumas manda ins, and
hyb ids) and kaki (pe simmon).
• Be e unde s anding o he unde lying easons o se ing up p i a e
ma ke ing s anda ds.
F&V-CS7.ILVO-BE
• To unde s and he b oad iew o ma ke ing s anda ds in he so ui s
sec o in Belgium.
• To p o ide es ima es o ood loss and was e ela ed o all ele an so
ui ma ke ing s anda ds in Belgium.
F&V-CS8.ILVO.BE_NL
• To unde s and he b oad iew o ma ke ing s anda ds in he ege able
sec o in he Ne he lands.
• To p o ide es ima es o ood loss and was e ela ed o all ele an
ege ables (bell peppe s, oma oes, and le uce) ma ke ing s anda ds in
he Ne he lands.
Mea
M.CS1.Fen-BE
• Desc ibing he ield o ma ke ing s anda ds in mea sec o ,
ca ego isa ion.
• Impac assessmen o he mul i ude o ma ke ing s anda ds on ou
companies.
• Mapping/quan i ying ood was e, and speci ically he link wi h ma ke ing
s anda ds.
• Iden i y oppo uni ies o b oaden he possibili y o added alue
(ce i ica ed) p oduc s en e ing he consump ion space.
• Raise awa eness, in o ming owne s o ma ke ing s anda ds and
companies how o imp o e he sys em as a whole.
M.CS2.A e-BE_EU
• To e alua e he impac o p i a e, Membe S a e and EU-speci ic poul y
ma ke ing s anda ds on ood was e.
• To quan i y he downg aded p oduc s om a ood was e poin o iew
(because hey do no ul il he s anda ds o ma ke access equi emen s)
a EU le el.
• To p opose al e na i es/ ecommenda ions o educe he ood was e and
alo ise he p oduc s abo e in ques ion.
M.CS3.Feb-BE
• Iden i y o wha ex en p oduc s ha do no mee ma ke ing s anda ds
h ough he bee supply chain a e downg aded and wha p opo ion his
ep esen s o he ma ke .
• Iden i y o wha ex en egula o y decisions impac p oduc downg ading,
and hence no being able o comme cialise hese and he e o e c ea ing
ood was e. To wha ex en can his be a oided o is i inhe en o he
p oduc ion sys em?
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• Seek oppo uni ies o p o ide mo e anspa ency wi hin he supply chain
allowing a be e usage and a smalle amoun o downg ading h ough
alignmen o supply and demand.
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5 MARKETING STANDARDS
Food ma ke ing s anda ds cons i u e a g oup o ules, egula ions and guidelines pu in place o ensu e he ai
and anspa en p omo ion, p esen a ion, and labelling o ood p oduc s in he ma ke . In he Eu opean Union,
hese es ablished ules ouch p oduc cha ac e is ics and o he equi emen s ha mus be me o bo h EU-
p oduced and impo ed p oduc s o en e he EU ma ke . These s anda ds a e ca ego ized in o speci ic
di ec i es ha add ess di e en aspec s o ood ma ke ing, including quali y, size, and labelling equi emen s
e c. o di e en ood i ems. The ca ego ies o ood ma ke ing s anda ds ou lined in Regula ion (EU) 1308/2013
wi hin he scope o he BREADCRUMB p ojec include he ollowing:
• echnical de ini ions, designa ion and sales desc ip ions
• classi ica ion c i e ia, e.g. g ading in o classes, weigh , sizing, age and ca ego y
• indica ion o species, plan a ie y, animal ace o comme cial ype
• p esen a ion, labelling, packaging, ma king, yea o ha es ing
• c i e ia such as appea ance, consis ency, con o ma ion (shape/s uc u e), p oduc cha ac e is ics,
pe cen age wa e con en
• speci ic subs ances, e.g. quan i a i e con en , pu i y, iden i ica ion
• ype o a ming and p oduc ion me hod (sus ainable p oduc ion)
• coupage (combina ions) o mus and wine
• equency o collec ion, deli e y, p ese a ion and handling, conse a ion me hods/ empe a u e,
s o age and anspo
• indica ion o place o a ming/o igin
• es ic ions on he use o ce ain subs ances and p ac ices
• speci ic use.
These s anda ds play a pi o al ole in main aining consume con idence and sa is ac ion, p omo ing ai
compe i ion among s akeholde s in ol ed a he same le el o he supply chain, and acili a ing he ee
mo emen o goods wi hin he EU.
None heless, o case s udies in he B eadc umb p ojec in he a ious membe s a es, he s ic adhe ence o
ce ain s anda ds, pa icula ly hose ela ed o he isual appea ance and size o ui s and ege ables, can
con ibu e o ood was e gene a ion. The le el o se e i y o he impac o ood was e gene a ion a ies. Table
4 below gi es an illus a ion o which ca ego y o FMS ha e an impac on he di e en ood sec o s and he
es ima ed (by CS pa ne s) impo ance and ele ance o speci ic FMS ca ego ies in hei sec o .
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Table 4: Ma ke ing s anda ds in he i e ood sec o s a ge ed (ce eal, egg, ui s and ege ables, ish, and mea sec o s)
Ce eals
C.CS1.NN-IT
FMS ca ego ies
Impac in he con ex o he case s udy?
Example.
Impo ance o
he FMS
(1= lowes ,
9= highes )
Classi ica ion c i e ia
Selec ed p oduc s a e p oduced o
ege a ian and egan cus ome s.
9
The p esen a ion, labelling linked
o obliga o y ma ke ing
s anda ds, packaging, ules o be
applied in ela ion o packing
cen e s
Selec ed p oduc s mus be packaged in a
p o ec ed a mosphe e and unde con olled
hygienic condi ions.
9
C i e ia such as appea ance,
consis ency, con o ma ion,
p oduc cha ac e is ics and he
pe cen age o wa e con en
The packaging may swell i he cold chain
is no espec ed ( ela ed o ca ego y 7).
7
The ype o a ming and
p oduc ion me hod
Clien s ask o p oduc s ob ained om
o ganic o con en ional p oduced ce eals.
7
The place o a ming and/o
o igin
The aw ma e ial mus o igina e in Eu ope
(mainly I aly) o a oid GMO con amina ion.
9
Res ic ions as ega ds he use
o ce ain subs ances and
p ac ices
The e a e limi a ions on he ype and
quan i y o addi i es ha can be used
du ing he p ocess.
7
The condi ions go e ning he
disposal, he holding, ci cula ion
and use o p oduc s
The cold chain du ing anspo , s o age,
and sale o he p oduc mus be espec ed
o ensu e he quali y cha ac e is ics o he
p oduc .
9
C.CS2.VN-SI
FMS ca ego ies
Impac in he con ex o he case s udy?
Example.
Impo ance o
he FMS
(1= lowes ,
9= highes )
The species, plan a ie y o
animal ace o he comme cial
ype
Whea
• I is necessa y o ake in o accoun
quali y c i e ia o baking p ope ies. I
he whea does no mee he c i e ia o
9
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1
P a ilnik o kako os i peko skih izdelko (pis s.si)
he baking indus y, he consume will
ejec he lou om his whea .
Howe e , we can use whea wi h
poo e baking p ope ies, o example
o lakes, cakes, b eadc umb.
• The e is no legisla ion on ce eal quali y
o he baking indus y, bu he e a e
equi emen s o he baking indus y
(p o ein con en , sedimen a ion, alling
numbe and hec oli e weigh ).
• Fo milling p oduc s, he na ional
egula ion in place is Regula ion on
he quali y o ce eal p oduc s, mainly
abou he classi ica ion o ce eal
p oduc s and minimum quali y o hulled
g ain, minimum quali y c i e ia o
g inding p oduc s, p epa ed ce eal
p oduc s, pas a and dough.
• Fo bake y p oduc s na ional legisla ion
has Rules on he quali y o bake y
p oduc s1, which do no add ess
speci ic ce eal equi emen s, bu
mainly b ead ypes and o he bake s'
pas y and hei wa e con en .
The p esen a ion, labelling linked
o obliga o y ma ke ing
s anda ds, packaging, ules o be
applied in ela ion o packing
cen es
• Ma king he o igin o aw ma e ials
(Ag icul u e Slo enia). In o ganic
p oduc ion-p ocessing, he o igin o he
aw ma e ial is impo an o he
consume .
• Labelling o alle gens, glu en.
• Labelling o heal h claims - only i his
is suppo ed by analysis o he basic
aw ma e ial.
• Labelling applicable o aw ma e ial
aceabili y.
9
Subs ances used in p oduc ion
• Na u al p esence o glu en
• In he p oduc ion p ocess, na u al
addi i es a e used o s abilize he
p ocessed aw ma e ial o enhance s
o ce ain quali y cha ac e is ics. In
o ganic p oduc ion only na u al
addi i es a e allowed acco ding o
Regula ion (EC) No 834/2007 o 28
5
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handling, he conse a ion me hods highly
a ec he quali y o he p oduc and can
c ea e ood was e in hese p oduc s.
Ex: Inadequa e handling o oma oes and
ed be ies du ing collec ion and in s o es
can con ibu e o ood was e. Inadequa e
p ese a ion and empe a u e me hods in
le uce highly con ibu e o Food Was e.
Quali y S anda ds
Quali y s anda ds include pa ame e s o
senso y, mic obiological, and
physicochemical e alua ion, which a e
moni o ed h oughou he yea . Some o
hese pa ame e s a e legal equi emen s,
while o he s a e ag eed upon wi h
supplie s.
Ex: I he ui does no mee B ix
equi emen i can be ejec ed
9
F&V.CS3.ZT-SI
FMS ca ego ies
Impac in he con ex o he case s udy?
Example.
Impo ance o
he FMS
(1= lowes ,
9= highes )
The echnical de ini ions
The p oduc is ejec ed on he en y poin i
i is no o sui able quali y.
8
Classi ica ion c i e ia
The p oduc should be sui able based on 3
class.
8
The species, plan a ie y o
animal ace o he comme cial
ype
The species needs o be uni o m and ha e
he allowed weigh o each class. This is
di icul o some a ie ies.
7
C i e ia such as appea ance,
consis ency, con o ma ion,
p oduc cha ac e is ics and he
pe cen age o wa e con en
Impo an especially o he p oduc ha
needs o be uni o m in appea ance o
each o he classes. Wa e con en is
impo an o le uce / o keep le uce esh
on he shel . In he MS he e is only he
equi emen ha he le uce is esh and
ha i is ee o abno mal ex e nal mois u e.
5
The ype o a ming and
p oduc ion me hod
We labelled o ganic p oduc s sepa a ely.
The amoun o o ganic in ou e ail is e y
6
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small, so i does no con ibu e signi ican ly
o FW gene a ion.
The equency o collec ion,
deli e y, p ese a ion and
handling, he conse a ion
me hod and empe a u e, s o age
and anspo
Time o deli e y is impo an , o ensu e
eshness.
8
Res ic ions as ega ds he use
o ce ain subs ances and
p ac ices
Slo enian legisla ion needs o be ollowed,
as ewe p o ec ion means a e app o ed in
Slo enia / ewe p o ec ion means a e
app o ed han in EU.
8
F&V.CS4.Men-SI
FMS ca ego ies
Impac in he con ex o he case s udy?
Example.
Impo ance o
he FMS
(1= lowes ,
9= highes )
The echnical de ini ions
Type, a ie y o quali y.
Example: The le uce o apple is ejec ed i
i is no a sui able a ie y and quali y.
9
The species, plan a ie y o
animal ace o he comme cial
ype
Cus ome s ejec special peach a ie y.
9
C i e ia such as appea ance,
consis ency, con o ma ion,
p oduc cha ac e is ics and he
pe cen age o wa e con en
I he le uce is no esh and con ains low
pe cen age o wa e (we educe his was e
wi h high c i e ia when deli e ing he
le uce o cus ome s); i he ui s do no
con ain enough wa e .
7
The ype o a ming and
p oduc ion me hod
O ganic p oduc ion
8
The equency o collec ion,
deli e y, p ese a ion and
handling, he conse a ion
me hod and empe a u e, s o age
and anspo
Time o deli e y ( om anspo o he
cus ome ), dis ance o he cus ome ,
empe a u es.
9
Res ic ions as ega ds he use
o ce ain subs ances and
p ac ices
Cus ome s do no ha e in o ma ion abou
he o igin o F&V.
1
F&V.CS5.LN-DE
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FMS ca ego ies
Impac in he con ex o he case s udy?
Example.
Es ima e he
impo ance o
he FMS
(1= lowes ,
9= highes )
Classi ica ion c i e ia
LN only sells in class II because o ganic
p oduc s a e mos ly smalle , and i is o en
no possible o sell in class I.
5
The p esen a ion, labelling linked
o obliga o y ma ke ing
s anda ds, packaging, ules o be
applied in ela ion o packing
cen e s
All labels o packed goods mus comply
wi h he obliga o y ma ke ing s anda ds. I
a label is inco ec and does no mee he
equi emen s o EU legisla ion he goods
a e ejec ed by he cus ome .
7
C i e ia such as appea ance,
consis ency, con o ma ion,
p oduc cha ac e is ics and he
pe cen age o wa e con en
• P oduc s a e o en oo small o oo big.
• P oblems in selling yellow limes.
• No accep ance o g een lemons. G een
lemons a e no an indica ion ha he
ui is no ipe.
• Too small ui o en has less juice
con en and does no mee he
equi emen s wi hin egula ions.
• This is caused by oo small di e ences
in day and nigh empe a u es.
• Cucumbe s a e o en oo weak in
summe mon hs.
9
Subs ances used in p oduc ion
All o ganic p oduc s and co e ed by EU
egula ion.
2
The equency o collec ion,
deli e y, p ese a ion and
handling, he conse a ion
me hod and empe a u e, s o age
and anspo
P oduc 's indi idual empe a u e and
s o age condi ions (obliged by a consume
s anda d) a e necessa y o p oduc quali y
and shel -li e.
Res ic ions as ega ds he use
o ce ain subs ances and
p ac ices
• Subs ances used pos -p oduc ion (e.g.
an i mold o conse a ion o ci us
peel).
• Limes and lemons: Conse a ion wi h
wax o an i-mold subs ances a e
o bidden o o ganic ci us ui s. As a
esul , he shel li e is sho e compa ed
o con en ional p oduc s.
7
F&V.CS6.Ane-ES
D2.2 – Case s udy plans – 1
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FMS ca ego ies
Impac in he con ex o he case s udy?
Example.
Impo ance o
he FMS
(1= lowes ,
9= highes )
C i e ia such as appea ance,
consis ency, con o ma ion,
p oduc cha ac e is ics and he
pe cen age o wa e con en
These a e he main ac o s con ibu ing o
FW:
• Aes he ic de ec s: wind damage, pes s;
• Size;
• Colou .
9
The equency o collec ion,
deli e y, p ese a ion and
handling, he conse a ion
me hod and empe a u e, s o age
and anspo
To ex end ma ke ing season and o mee
cus ome demands abou equency in ou
deli e ies can p oduce FW.
7
Res ic ions as ega ds he use
o ce ain subs ances and
p ac ices
Res ic ions in some pes icides p o oke
mo e pes a acks and mo e FW.
7
Mea
M.CS1.Fen-BE
FMS ca ego ies
Impac in he con ex o he case s udy?
Example.
Impo ance o
he FMS
(1= lowes ,
9= highes )
Technical de ini ions
Ing edien s, addi i es aw ma e ials, es s,
p ocessing ins uc ions.
2
C i e ia such as appea ance,
consis ency, con o ma ion,
p oduc cha ac e is ics and he
pe cen age o wa e con en
Ve y impo an aspec s o mea p ocessing
as people wan uni o m p oduc s, bu mea
is no a uni o m aw ma e ial o cou se.
9
The species, plan a ie y o
animal ace o he comme cial
ype
The numbe o ace/ a ie ies o aw
ma e ials and he impac on he p oduc s,
p oduc ion me hods, ing edien s.
7
The p esen a ion, labelling linked
o obliga o y ma ke ing
s anda ds, packaging, ules o be
applied in ela ion o packing
cen e s
Packaging, labelling, ma ke ing.
5
The equency o collec ion,
deli e y, p ese a ion and
handling, he conse a ion
Ve y impo an , ood sa e y wise, and
aceabili y is also o g ea impo ance.
7
D2.2 – Case s udy plans – 1
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me hod and empe a u e, s o age
and anspo
Subs ances used in p oduc ion
Ing edien s, addi i es e c.
4
Type o a ming and p oduc ion
me hod
O ganic, con en ional
2
The place o a ming and/o
o igin
Viande d’o igine F ancaise, Red ac o
(UK)
7
M.CS2.AVEC-BE_EU
FMS ca ego ies
Impac in he con ex o he case s udy?
Example.
Impo ance o
he FMS
(1= lowes ,
9= highes )
Technical de ini ions
The absence o de ini ion o ce ain poul y
cu s in he cu en Regula ion 543/2008 on
ma ke ing s anda ds o poul y mea
weighs in o he ood was e balance. Fo
examples: ee and paws a e no de ined
while he e is a po en ial ma ke o hose
p oduc s ha a e sa e o human
consump ion.
2
Classi ica ion c i e ia
G ading as classes A/B o he poul y
ca casses and cu s as pe Regula ion
543/2008 on ma ke ing s anda ds o
poul y mea has one o he main impac s
in he case s udy along wi h he animal by-
p oduc s ca ego iza ion as pe Regula ion
(EC) No 1069/2009 laying down heal h
ules o animal by-p oduc s and de i ed
p oduc s no in ended o human
consump ion, and he s ic ca ego iza ion
o by-p oduc s as ca ego y 2 (ins ead o
ca ego y 3 o e ing highe alo isa ion
solu ions o p oduc s).
8
C i e ia such as appea ance,
consis ency, con o ma ion,
p oduc cha ac e is ics and he
pe cen age o wa e con en
As pe Regula ion 543/2008 on ma ke ing
s anda ds o poul y mea , p oduc s no
complian om a wa e p o ein con en
should bea a speci ic wa ning s a emen
(labelling). Such s a emen would de-
alo ise he p oduc (as i would no sell)
while s ill sa e o human consump ion and
mos impo an , complian om a p inciple
o ‘non-added’ wa e s andpoin . Howe e ,
he sec o and EU au ho i ies a e in o med
ha he cu en h esholds lis ed in he
Regula ion a e ou da ed.
D2.2 – Case s udy plans – 1
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3
Classi ica ion o ca casses o bo ine animals aged eigh mon hs o mo e (eu opa.eu)
4
Regula ion 2006/1183 - EC scale o he classi ica ion o ca casses o adul bo ine animals (codi ied
e sion) - EU moni o
5
Documen s | Belbee
6
E ike e ing an und lees | EUR-Lex (eu opa.eu)
M.CS3.Feb-BE
FMS ca ego ies
Impac in he con ex o he case s udy?
Example.
Impo ance o
he FMS
(1= lowes ,
9= highes )
Classi ica ion c i e ia
Speci ic c i e ia apply o he classi ica ion
o bee :
Mea Ma ke Obse a o y3
Regula ion 2006/11834
BelBee 5
8
The species, plan a ie y o
animal ace o he comme cial
ype
The ype o animal p edominan ly aised o
mea p oduc ion is he Belgian Blue.
9
The p esen a ion, labelling linked
o obliga o y ma ke ing
s anda ds, packaging, ules o be
applied in ela ion o packing
cen e s
Speci ic ( olun a y) labelling applies o
Belbee p oduc .
Labelling equi emen s a e also de ailed in
EU and na ional legisla ion6
7
The equency o collec ion,
deli e y, p ese a ion and
handling, he conse a ion
me hod and empe a u e, s o age
and anspo
These can ha e an impac , ye hey a e
mino compa ed o he abo e-men ioned
downg ading op ions; speci ic es ic ions
apply o bo ine.
5
Res ic ions as ega ds he use
o ce ain subs ances and
p ac ices
These a e included in he ma ke ing
s anda ds. Thei impac is no so g ea
compa ed o he o he downg ading
op ions.
Speci ic es ic ions apply o bo ine.
4
Bo ine
Subs ances used in p oduc ion
Speci ic es ic ions apply.
2
Type o a ming and p oduc ion
me hod
Speci ic es ic ions apply.
3
The place o a ming and/o
o igin
The ma ke ing o Belgian blue is
p edominan ly a local (na ional) ma ke .
6
D2.2 – Case s udy plans – 1
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Page 69 o 82
Res ic ions as ega ds he use
o ce ain subs ances and
p ac ices
Speci ic es ic ions apply.
2
D2.2 – Case s udy plans – 1
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Page 70 o 82
6 DATA COLLECTION METHODOLOGY
Di e en me hods o da a collec ion a e possible. In D1.1 Da a p o ocol se e al examples a e gi en. Based on
his in o ma ion, he CS pa ne s we e asked o indica e which me hods hey would be using. They we e also
asked o indica e a wha s ages o he ood chain he da a would be collec ed.
Table 5: Da a me hodology used in he ce eal CS and he s age o ood chain whe e he da a will be collec ed
C.CS1.NN-IT
C.CS2.VN-SL
P ima y p oduc ion
• In-dep h in e iews
• IT ools (DIH ag i ood
aceabili y sys em and
cus omized ools)
• Desk esea ch
P ocessing & Manu ac u ing
• In e iews
• Focus G oups
• IT ools (managemen
con ol ma e ials)
• In-dep h in e iews
• IT ools (DIH ag i ood
aceabili y sys em and
cus omized ools)
• Desk esea ch
Re ail & o he dis ibu ion (wholesale)
• In e iews
• Focus G oups
• IT ools (managemen
con ol ma e ials)
Table 6: Da a me hodology used in he egg CS and he s age o ood chain whe e he da a will be collec ed
E.CS1.LF-DE
E.CS2.A e-BE_EU
P ima y p oduc ion
• In e iews
P ocessing & Manu ac u ing
• In e iews
• Su ey
• In e iews
• Su ey
• Con ac membe s
Table 7: Da a me hodology used in he ish CS and he s age o ood chain whe e he da a will be collec ed
F.CS1.Opp-ES
P ima y p oduc ion
• Su eys o semi-s uc u e in e iews
• In-dep h in e iews
• Wo kshop
Re ail & o he dis ibu ion (wholesale)
• Su eys o semi-s uc u e in e iews
• In-dep h in e iews
• Wo kshop
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Table 8: Da a me hodology used in he ui and ege able CS and he s age o ood chain whe e he da a will be collec ed
F&V.CS1.NN-IT
F&V.CS2.MC-PT
F&V.CS3.ZT-SI
F&V.CS4.Men-SI
F&V.CS5.LN-DE
F&V.CS6.Ane-ES
F&V.CS7.ILVO-BE/
F&V.CS8.ILVO-BE_NL
P ima y
p oduc ion
• In e iews
• Focus
g oups
• IT ools
• In e nal da a
• In e iews
• Su ey
• IT ools
(DIH)
• In-dep h
in e iews
• Desk
esea ch
NA
• In e iews
• Quan i ica io
n me hods,
e.g. in e nal
managing
sys em /
weigh
p oduc s
• Su ey
NA
P ocessing &
Manu ac u ing
• In e iews
• Focus
g oups
• IT ools
NA
• IT ools
(DIH)
• In-dep h
in e iews
• Desk
esea ch
NA
NA
• Su ey
• In-dep h
in e iews
Re ail & o he
dis ibu ion
(wholesale)
• In e iews
• Focus
g oups
• IT ools
• In e nal da a
• IT ools
(DIH)
• In-dep h
in e iews
• Desk
esea ch
NA
• Quan i ica io
n me hods,
e.g. in e nal
managing
sys em /
weigh
p oduc s
• B2B
complain
managing
ool
• Complian
Shee s
• In-dep h
in e iews
Res au an s &
ood se ices,
NA
• In e nal da a
• In e iew
• Su ey
• IT ools
(DIH)
• In-dep h
in e iews
• IT ools
(DIH)
• In dep h
in e iews
NA
NA
NA
D2.2 – Case s udy plans – 1
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• Desk
esea ch
• Desk
esea ch
Household /
Consume s
NA
• Su ey
NA
NA
NA
NA
NA
D2.2 – Case s udy plans – 1
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Page 79 o 82
6
S a ing in e iews
X
7
Comple ing in e iews (all da a collec ed)
X
8
Da a p e-p ocessing (cleaning, ansc ip ion,
anonymiza ion)
X
In e iews wi h cus ome s ( om cus ome s)
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
1
Iden i ica ion o ele an e ail cos ume s ( o each
chosen p oduc 1 e aile )
X
2
A i s d a o he ques ionnai e (incl. asking o
eedback on po en ial solu ions, possibili y o
engage in WP4 ac i i y)
X
X
X
3
Ques ionnai e de eloped
X
X
4
S a ing in e iews
X
5
Comple ing in e iews ( all da a collec ed)
X
6
Da a p e-p ocessing (cleaning, ansc ip ion,
anonymiza ion)
X
Su ey wi h end consume s
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
1
Con ac o e ail cus ome s o hei ini ial
coope a ion (see s ep 4)
X
F&V.CS6.Ane-ES
Su eys
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
1
Ques ionnai e de eloped
X
X
X
X
X
2
S a ing in e iews
X
X
3
Comple ing in e iews ( all da a collec ed)
X
4
Da a p e-p ocessing (cleaning, ansc ip ion,
anonymiza ion)
X
X
X
Ob en ion o cus ome pe spec i e h ough Complain Shee s as
a ision o consume s’ accep ance
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
1
Complain shee de eloped
X
X
X
2
Complain shee deli e y and da a collec ion
X
X
X
3
Da a p e-p ocessing (cleaning, ansc ip ion,
anonymiza ion)
X
X
X
X
X
F&V.CS7_ILVO-BE and F&V.CS8.ILVO-BE_NL
In-dep h In e iew (IDI)
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
D2.2 – Case s udy plans – 1
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1
Con ac o s akeholde s (p ocessing and
manu ac u ing, e ail and dis ibu ion/wholesale)
and o he IDI
X
X
2
Fi s d a o IDI ques ions de eloped
X
3
Re iew o i s d a o IDI ques ions by pa ne s
X
4
Wo king on eedback om d a IDI ques ions and
second d a de eloped
X
5
Con i ma ion and planning o IDI
X
X
X
X
6
IDI ques ions ully de eloped and accep ed by WP
leads
X
7
Conduc ing IDIs
X
X
X
X
8
IDIs conduc ed
X
9
IDI eco ds ansc ibed
X
X
Mea
M.CS1.Fen-BE
Su eys
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
1
Tho ough esea ch o he ield, mapping he
p oblems and si ua ion
X
X
X
X
X
2
D a ques ions
X
X
X
3
S a ing su ey
X
X
X
X
4
P ocessing da a
X
X
X
5
Repo ing
X
X
In e iews/mee ing wi h companies
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
1
D a goals and ques ions
X
X
X
X
2
Planning and pe o ming mee ings, in e iews and
wo kg oups
X
X
X
X
X
X
3
P ocessing da a
X
X
X
4
Repo ing
X
X
M.CS2.A e-BE
In e iews
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
1
D a in e iew ques ion
X
X
2
S a ing in e iews
X
X
X
3
Comple ing in e iews
X
X
X
4
Da a p e-p ocessing
X
X
Su eys
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
D2.2 – Case s udy plans – 1
This p ojec has ecei ed unding om he Eu opean Union´s Ho izon Eu ope esea ch and Inno a ion p og amme
unde he ag eemen No. 101136701
Page 81 o 82
1
D a su ey ques ions
X
X
2
S a ing su eys
X
X
X
3
Comple ing su eys
X
X
X
4
Da a p e-p ocessing
X
X
M.CS3.Feb-BE
In e iews
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
1
D a in e iew ques ion
X
X
2
S a ing in e iews
X
X
X
3
Comple ing in e iews
X
X
X
4
Da a p e-p ocessing
X
X
Su eys
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
1
D a su ey ques ions
X
X
2
S a ing su eys
X
X
X
3
Comple ing su eys
X
X
X
4
Da a p e-p ocessing
X
X
D2.2 – Case s udy plans – 1
8 CONCLUSION
In conclusion, deli e able D2.2 se es as a i s e sion o he case s udy plan, o ming he base o u u e
wo k o be done wi hin he case s udies. This comp ehensi e documen encompasses key aspec s ha lay
he g oundwo k o he o hcoming ac i i ies in T2.2 and T2.3. Mo ing o wa d, he 16 case s udies will wo k
on speci ic p oduc s, p o iding an o e iew unde ‘p oduc mapping’ and iden i y he ood ma ke ing s anda ds
ha a e ela ed o ood was e. This documen will be upda ed in Oc obe 2024 (D2.3) and in Feb ua y 2025
(D2.4).
