INTERVIEW SUMMARY
Conduc ed on 21 Sep embe 2025, ia Google Mee , wi h a du a ion o ±60 minu es.
Role: Business Owne
Expe ience: >10 yea s ope a ing ca e ing se ices
Responsibili ies: Ope a ional planning, in en o y o e sigh , and inancial supe ision
The semi-s uc u ed in e iew in ol ed he business owne o Dapu Nyonyaah Ca e ing o
ob ain quali a i e insigh s ega ding ope a ional p ac ices, challenges, and sys em needs. The key
indings a e summa ized as ollows:
Q1. How long has he business been ope a ing?
A1. Dapu Nyonyaah began as a ca e ing endo o a ou is des ina ion in Bandung be o e
expanding o a physical ou le in Sen ul. O e ime, he business has g own apidly and now
handles a di e se ange o o de ypes, al hough many ope a ional p ocesses emain manual.
Q2. Wha cus ome segmen s a e cu en ly se ed?
A2. The business se es household o de s, e en ca e ing, co po a e clien s, ou ism a eas, and
B2B pa ne s ac oss mul iple sec o s.
Q3. Who is in ol ed in daily ope a ions?
A3. Daily ope a ions in ol e he owne , adminis a i e s a , p oduc ion eam, packaging eam,
in en o y handle s, and deli e y pe sonnel. Mos decision-making and inancial o e sigh emain
cen alized unde he owne .
Q4. How a e asks and communica ion coo dina ed?
A4. Communica ion is conduc ed ia Wha sApp, while ope a ional coo dina ion u ilizes manual
ools, including w i en schedules and a physical job-desk boa d. Mee ings a e held as needed.
Q5. Is he e a S anda d Ope a ing P ocedu e (SOP)?
A5. Yes, a basic ca e ing SOP exis s, co e ing o de in ake ia Wha sApp, in oice c ea ion,
deposi con i ma ion, scheduling, in en o y checks, p ocu emen , p oduc ion, and deli e y
p epa a ions. Howe e , much o he p ocess is s ill manually eco ded.
Q6. Wha challenges occu in in en o y managemen ?
A6. In en o y is eco ded manually, leading o inaccu a e acking, s ock disc epancies, and
occasional o e p oduc ion. These issues con ibu e o es ima ed ma e ial losses o IDR 500,000 –
1,000,000 pe mon h.
Q7. Wha sys ems o ools a e cu en ly used?
A7. Wha sApp and a physical whi eboa d a e used o coo dina ion. The e is no in eg a ed
sys em; ope a ional da a is dispe sed ac oss cha logs, manual no es, Can a iles, and Ms. Excel.
Q8. How is inancial da a eco ded and accessed?
A8. The inance eam eco ds income and expenses manually, wi h he owne e aining ull
o e sigh . Manual p ocesses make econcilia ion slowe and mo e p one o e o .
Q9. Wha key in o ma ion is needed o decision-making?
A9. Up- o-da e in oice eco ds, accu a e in en o y a ailabili y, and clea expendi u e acking
a e essen ial o daily decision-making. In en o y s a us is highligh ed as he mos u gen da a
equi emen .
Q10. Wha sys em ea u es would be mos help ul?
A10.
● Au oma ed in oice gene a o
● In eg a ed s ock calcula ion (inbound/ou bound)
● Reminde s o low s ock
● Consolida ed cus ome and o de his o y
Q11. Wha is he main p io i y o sys em de elopmen ?
A11. In en o y managemen is he op p io i y, ollowed by in oice au oma ion and in eg a ed
inancial acking.
Q12. Wha a e he business’s sho - e m goals (1–3 yea s)
A12.
● Op imizing he use o excess ing edien s o dine-in menu o e ings
● Imp o ing s ock e iciency
● Inc easing e enue h ough di e si ied se ices
These goals ely hea ily on be e da a accu acy and ope a ional moni o ing.
Q13. A e you willing o alloca e a budge o digi aliza ion?
A13. Yes. Mo e han 20 million IDR i he sys em can imp o e e iciency, p oduc ion ime, and
e enue.
