Theoretical Foundations

A PERFORMANCE
FASHION
A cons an ly e ol ing cul u al and social phenomenon;
Re lec s iden i y, alues, and his o ical con ex s;
Fo Simmel, i is a con inuous cycle o imi a ion and inno a ion;
Fo Foucaul and Ba hes, ashion is an a is ic exp ession
and sys em o meanings;
FASHION
SHOW
A hyb id space be ween a and pe o mance;
Pla o m o isual and emo ional na a i es;
The ashion show e lec s cul u al alues and con ex s;
By inco po a ing pe o ma i e elemen s, i s exp essi e
dimension is expanded, b inging i close o an a is ic and
h ee-dimensional language;
Epheme al, Expe ien ial, and Pa icipa o y;
In luences o a an -ga de mo emen s
(Dadaism, Su ealism);
In eg a ing wi h ashion o c ea e isual
and emo ional na a i es;
La a To es, S o y ailo s, Cons ança En udo;
NEW MEDIA
Digi al e olu ion ede ines ashion p oduc ion,
consump ion, and p omo ion;
Digi al ashion and he Me a e se eme ge as
new c ea i e e i o ies ;
New Media (Mano ich)
I no es ha he impac o digi al echnologies is causing an
e en b oade and deepe ans o ma ion in he way cul u e
is p oduced, dis ibu ed, and communica ed;
Fue y, 2017
New Media = cul u al up u e, no jus echnical;
A space o new ideas, eme ging p ac ices, and cul u al
ede ini ion;
Digi al Fashion and Me a e se (Kawamu a,
2023)
Fashion in he Me a e se as a new c ea i e space;
Globaliza ion o ashion on digi al pla o ms;
Expe imen ing wi h new p oduc ion and dis ibu ion
echniques;