Final communication, dissemination and exploitation (CDE) strategy. Report No D5.3 of the Horizon Europe Project 101082212 – PLANET4B

1.1.5 2 PLANET4B receives funding from the European Union’s Horizon Europe research and innovation programme under grant agreement No 101082212. This project is funded by UK Research and Innovation (UKRI) under the UK government’s Horizon Europe funding guarantee. This work has received funding from the Swiss State Secretariat for Education, Research and Innovation (SERI). Views and opinions are of those of the authors only and do not necessarily reflect those of the European Union, European Commission, the government of the United Kingdom, or the government of Switzerland. The European Union, the European Commission, the government of the United Kingdom, or the government of Switzerland cannot be held responsible for them. iii Key deliverable information Deliverable number D5.3 Deliverable title Final communication, dissemination and exploitation (CDE) strategy (version 3.0) Task leader GoodIssue nonprofit Ltd. (GD) Corresponding author Gyula Tóth Dissemination level Public Status Final Deliverable description Final communication, dissemination and exploitation strategy of the Horizon Europe PLANET4B project including updates of the strategy and setting out activities for four years after the end of the project. Version Status Date Authors/Reviewers 0.1 Draft 23/09/2025 Authors: Gyula Tóth (GD); Zsuzsanna Király (GD); Mária Csikai (GD) 0.2 Draft 26/09/2025 Reviewers: Agnes Zolyomi (MLU) Lindy Binder (CU) 0.3 Draft 02/10/2025 Authors: Gyula Tóth (GD); Zsuzsanna Király (GD); Mária Csikai (GD) 1.0 Final 27/10/2025 Reviewer: Torsten Wähler Project acronym PLANET4B Project title understanding Plural values, intersectionality, Leverage points, Attitudes, Norms, behaviour and social lEarning in Transformation for Biodiversity decision making Starting date 01st November 2022 Duration 36 months Website https://planet4b.eu/ Project coordination and scientific lead team Ilkhom Soliev; Alex Franklin; Agnes Zolyomi; Torsten Wähler iv Recommended citation Tóth, G, Király, Z., & Csikai, M. (2025). Final communication, dissemination and exploitation (CDE) strategy (version 3.0). Report No. D5.3 of the Horizon Europe Project 101082212 – PLANET4B. Brussels. European Research Executive Agency. DOI: 10.5281/zenodo.17243193 Rights and license This work is licensed under a Creative Commons Attribution 4.0 International License. The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited. Read more. v List of abbreviations and acronyms Acronym Definition CAC The Climate Academy CBD Convention of Biological Diversity CDE Communication Dissemination and Exploitation CG CzechGlobe – Global Change Research Institute of the Czech Academy of Sciences CGE Culture Goes Europe COMCOM Communication Committee of the project CU Coventry University D Deliverable DC Dadima's CIC EO Expected Outcome ESSRG Environmental Social Science Research Group FiBL Research Institute of Organic Agriculture FUG Forum Urban Gardening GA Grant Agreement Project 101082212 – PLANET4B GD GoodIssue nonprofit Ltd. HRP Horizon Results Platform IFZ Interdisciplinary Research Centre for Technology, Work and Culture IPBES Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services IPCC Intergovernmental Panel on Climate Change KER Key Exploitable Result KPI Key Performance Indicator M Month (of the project time) MLU Martin Luther University Halle-Wittenberg NINA Norwegian Institute for Nature Research OOF Greater Oslo Council for Outdoor Recreation PCT Project Coordination Team PLANET4B understanding Plural values, intersectionality, Leverage points, Attitudes, Norms, behaviour and social lEarning in Transformation for Biodiversity decision making PP Project Partner RU Radboud University vi TG1–6 Target group 1–6 TEHRA The Environment and Human Rights Academy UNEP-WCMC UN Environment Programme World Conservation Monitoring Centre UNIPI University of Pisa WP Work Package 1 Table of contents Key deliverable information ..................................................................................... iii List of abbreviations and acronyms ......................................................................... v 1. Executive summary ............................................................................................... 3 2. About the PLANET4B project ............................................................................... 4 3. The Communication Dissemination and Exploitation (CDE) Strategy .............. 5 3.1 Introduction .................................................................................................................. 5 3.2 Defining communication, dissemination and exploitation ....................................... 6 3.3 Objectives ..................................................................................................................... 6 3.4 Strategy and planning .................................................................................................. 7 3.5 Summary of the achievements ................................................................................... 7 4. Target audience and messages ............................................................................ 8 4.1 General messages of the project ................................................................................ 8 4.2 Policymakers .............................................................................................................. 10 4.3 Businesses ................................................................................................................. 12 4.4 Civil society ................................................................................................................ 13 4.5 Scientific community, researchers ........................................................................... 15 4.6 Youth, educators and social movements ................................................................ 16 4.7 Local communities ..................................................................................................... 17 4.8 General public ............................................................................................................ 17 5. Communication and Dissemination Plan .......................................................... 19 5.1 Phases of communication ......................................................................................... 19 5.2 Project Partner´s responsibilities and workflow ..................................................... 20 6. Communication channels and tools .................................................................. 21 6.1 Visual identity ............................................................................................................. 21 6.2 Written contents ......................................................................................................... 22 6.3 Website ........................................................................................................................ 22 6.4 Social media channels ............................................................................................... 24 6.5 Newsletter ................................................................................................................... 28 6.6 Briefs ........................................................................................................................... 29 6.7 Press releases ............................................................................................................ 29 6.8 Scientific and non-scientific publications ............................................................... 29 6.9 Emails .......................................................................................................................... 30 6.10 Open-source platforms ............................................................................................ 30 6.11 Events ........................................................................................................................ 30 6.12 Consultations ........................................................................................................... 30 6.13 Other visual tools ..................................................................................................... 31 2 6.14 Media relations ......................................................................................................... 31 7. Synergies and accelerating changes ................................................................. 31 7.1 The Synergies Strategy ............................................................................................. 31 7.2 Channelling outcomes to accelerate change .......................................................... 31 8. Capacity building for enabling players .............................................................. 32 9. Internal communication ....................................................................................... 32 10. Exploitation and dissemination ........................................................................ 33 10.1. Introduction & summary ......................................................................................... 33 10.2. Identification of Key Exploitable Results (KERs) ................................................. 34 10.3. Insight into the exploitation plan of each Key Exploitable Results (KER) in the PLANET4B project ..................................................................................................... 36 10.4 Additional dissemination and exploitation activities ............................................ 46 11. Monitoring results .............................................................................................. 48 3 1. Executive summary This document serves as the final version of Deliverable 5.1 (D5.1) – the “Communication, Dissemination, and Exploitation (CDE) strategy” of Work Package 5 in the PLANET4B project. The document is based on the content of the first and the mid-term versions of the CDE Strategy, which reviews the communication and dissemination tools, methods, and strategies applied during the project. The current version of the document reflects the situation as of September 2025 with relevant updates. The updated chapter 10 “Exploitation and Dissemination” explains in detail the activities the consortium will undertake after the project closing to ensure its results are put to use. It defines the Key Exploitable Results and how these will be shared with target groups, as well as the additional dissemination efforts partners will carry out to make sure the project’s research outcomes and key findings reach a broader audience and provide a foundation for further research, policy-making, and new projects. Chapter 10 was developed with the support and guidance of the Horizon Results Booster (https://www.horizonresultsbooster.eu/), whose assistance is gratefully acknowledged. 10 Before dissemination activities could be realised, certain questions needed to be clarified to better understand and address the specific target group: What do we know about them? (What are their needs, news/information consuming habits?) What do we want to say/offer to them? How can we help them? What do we want them to do? What is their role in the solution? 4.2 Policymakers One of the most influential actors to trigger transformative change may be relevant policymakers. To prioritise biodiversity and halt biodiversity loss, the co-produced knowledge of the project is channelled into targeted, yet scalable policy recommendations. The project participants ensure that the co-produced knowledge reaches the policymakers at the public and private levels, and that relevant knowledge is considered in policymaking. As a result of the dissemination, policymakers will understand better the importance of biodiversity, their role in transformation changes, the integration option of biodiversity to policy, the various factors defining decision making and the relevant institutional barriers and enablers. They will be able to make more effective biodiversity policy implementation, better policy formulation and prioritisation of biodiversity as well as better consideration of biodiversity in implementation. In addition, they will not only have a better understanding of the reviews and evaluation of policies but also integrate biodiversity into sectoral policy transitions. Furthermore, the dissemination of results will ensure policy coherence with international processes and aid plausible policy transitions. The policymakers have been reached mainly through bilateral policy consultations and policy events as well as via the project’s social media channels, using news, posts, briefs, illustrated transitional stories and policy reports. Also, three workshops with relevant EU and national policymakers (e.g. DG RTD, Natural Environment Research Council, UK, JRC) have been realised. These workshops and consultations have been held in-person in Brussels, at relevant international events or online organised by the PPs. The workshops were built on (and integrate the results of) the specific case studies from WP3. Sectoral specific policy recommendations (agriculture, trade, finance, industry, education) about how transition can be upscaled to the EU and global levels have been communicated through targeted dissemination addressing key enablers. Collaborating with relevant UN bodies (e.g. UNEP, UN Women) will further ensure relevant messages are received by target groups and policy processes. The recommendations for EU and international policies (about how behavioural and intersectionality insights can aid policy coherence and implementation and how biodiversity can be further prioritised) are targeting to reach 100 enabling players using a synthesis policy report. The following table (Table 2) includes specific messages for policymakers, listing their relevant outcomes, timeframe for realisation, channels and tools. Table 2. Specific messages for policymakers Source: Authors’ own work. Category Message What do we offer them? • Using the PLANET4B outcomes policymakers can communicate better about biodiversity issues. 11 Why should they be interested in the project/results? How could they benefit from the results of the project? What do we want them to do? • Policymakers can make more effective policy formulation and implementation in relation to biodiversity. • Policymakers can integrate biodiversity consideration in policymaking. • The project results provide a deeper understanding of the motivation behind business, institutional and private decision making that helps to implement existing biodiversity related policies more effectively. • The project can aid understanding how policies can best have a positive impact on biodiversity. • The project reveals major causes of limited biodiversity prioritisation and provides enablers for transformative change to limit and ultimately, stop biodiversity change. • The project promotes biodiversity and nature-based solutions that contribute to the food, water and raw materials security. • Policymakers can find the field of cooperation with businesses, education, the scientific sector and civil society working on biodiversity topics from local to global levels. Relevant outcomes • D4.1 – Entry points for upscaling findings at relevant scales identified, based on consultations with key enabling players (EU policymakers and businesses). • D4.2 – Mapping of leverage points and transformative pathways for upscaling at the EU as well as global context, produced for five sectors (agriculture, finance, education, industry, trade). • D4.3 – Reports from workshops on validated methods and pathways at EU, global and sector level. • D4.4 – Knowledge products, including synthesis of the applicability of behaviour science and intersectionality for prioritising biodiversity into relevant EU and global processes. • D5.8 – Three comprehensive guidelines tailored for enabling players (civil society, policymakers and businesses). Timeframe • Continuously, during the project • Intensive dissemination: M28–M36 Channels • Workshops • Meetings, bilateral consultations • Social media (LinkedIn, Twitter) • Newsletter • Conferences, events Tools • Policy report • Presentations • Briefs • Infographics • Illustrated transformative change stories 12 4.3 Businesses Business decisions are crucial in preventing biodiversity loss as companies have a direct impact on the environment through their operations and supply chains. They can also influence consumer behaviour and policies through their actions and advocacy. To stop biodiversity loss, businesses can adopt sustainable sourcing, energy efficiency, corporate responsibility practices that prioritise sustainability and biodiversity, and advocate for policies that support conservation and sustainability. Overall, businesses have the power to impact biodiversity positively or negatively. To engage financing and business leaders, the project hosts a series of stakeholder workshops. Business entities can be reached through other activities, such as social media and presentations. These activities were built on (and integrate the results of) the specific case studies from WP3. Examples of businesses, with which the consortium targets to establish links, include PROTEUS Partnership, TNFD partners, Natural Capital organisations, World Business Council for Sustainable Development (WBCSD), Green Economy Coalition, EU Business@Biodiversity Platform. The following table (Table 3) includes specific messages for businesses, listing their relevant outcomes, timeframe for realisation, channels and tools. Table 3. Specific messages for businesses. Source: Authors’ own work. Category Message What do we offer them? Why should they be interested in the project/results? How could they benefit from the results of the project? What do we want them to do? • Biodiversity loss is mainly triggered by the dominant global economic system – hence we need businesses to contribute to transformative changes. • Businesses contribute to biodiversity loss because of unsustainable practices, but with transformative changes and changing their values system, they can contribute to saving biodiversity and the society. • The current consumption practices have long-term destructive and detrimental effects on both nature and human health and well-being. • We need transformative change in the system to survive. • Making positive decisions for biodiversity businesses can answer the emerging “green” consumer needs better and reach a wider audience (consumers). • “More sustainable” businesses can make a significant impact. • They can manage and sustain their own resources better. • Transformative change can boost resilient production, higher quality of food, water and raw material security; understanding of new market demands; adaptation to climate change, early adaptation to future policies (fashion case study). • They can offer “greener” solutions to their respective market (finance case study). • They can diversify your portfolio. 13 Relevant outcomes • D5.8 – Three comprehensive guidelines tailored for enabling players (civil society, policymakers and businesses). • WP3 outcomes, WP4 outcomes Timeframe • From M6 Channels • Workshops and consultations • Social media • Newsletter • Media-news Tools • Briefs • Infographics • Illustrated transformative change stories 4.4 Civil society Civil society organisations (e.g. NGOs) play a crucial role in shaping the social, political and economic landscape of any society. One of the key reasons for their importance is their ability to reach and influence a broad segment of the population. Civil societies have existing channels, credibility and resources to engage with people from different backgrounds. Moreover, civil societies have further resources to reach a wide segment of society. The project provides guidance and support for target groups within the civil society sector to not only communicate better about biodiversity issues but also to be a catalysator for influencing policies to have greater societal impacts. The project has aimed to reach three different groups that can be categorised under the term civil society: 1) Conservation NGOs working at EU and international levels (e.g. members of the European Habitats Forum including WWF, BirdLife, IUCN, Friends of the Earth, European Environmental Bureau, ClientEarth, OCEANA, FERN, Justice and Environment, Indigenous and Community Conserved Areas (ICCA), RARE, GreenPeace, etc.) 2) Social NGOs working on the local level with communities (consortium partners and their relevant networks – focusing on social issues such as gender, inclusion, diversity, migration, SDGs, etc.) 3) Organisations of sectoral groups – e.g. European Landowners’ Organisation (ELO), Copa Cogeca, International Federation of Organic Agriculture Movements (IFOAM), Forestry and Trade Associations. The following table (Table 4) includes specific messages for target groups within the civil society, listing their relevant outcomes, timeframe for realisation, channels and tools. 14 Table 4. Specific messages for target groups within the civil society. Source: Authors’ own work. Category Message What do we offer them? Why should they be interested in the project/results? How could they benefit from the results of the project? What do we want them to do? • Using the project’s outcomes (and the knowledge generated in the project about biodiversity, nature-based solutions and ecosystem services) the organisations can communicate and influence decisions better about biodiversity towards their own target audience. • The project outcomes can help them to trigger transformative change. • Their biodiversity relevant communication can be stronger, sharper and more impactful. • They can improve their cooperation and engagement with their stakeholders. • They can plan and organise more impactful campaigns and do advocacy more effectively. • The project offers guidance and training to help their work to reach greater impacts for biodiversity. • They can be empowered with new knowledge of how to communicate relevant information in the best way in order to nudge and drive policy and action to halt biodiversity loss. Relevant outcomes • D5.8 – Three comprehensive guidelines tailored for enabling players (civil society, policymakers and businesses). • Trainings • WP3 outcomes, WP4 outcomes Timeframe • From M13 Channels • Trainings • Workshops • Social media • Newsletter • Media-news Tools • Training materials • Guidelines • Briefs • Infographics • Illustrated transformative change stories 15 4.5 Scientific community, researchers The scientific community and researchers can benefit greatly from the results of the PLANET4B project. The results of the project can help advance scientific knowledge by uncovering new information about biodiversity loss and the factors that contribute to it. It can also help identify the gaps in our understanding of the topic. This can be conducive to guide future research efforts and ensure that we focus our efforts on the most important areas. Future research projects have already been capitalised on PLANET4B (such as DAISY), providing policymakers with further information they need to make informed decisions ensuring that policies continue to be based on the most recent scientific results. The project likely inspired researchers from different disciplines and backgrounds to collaborate contributing to the formation of interdisciplinary teams and facilitate the exchange of ideas and expertise due to the over 60 scientific events and 20 joint actions with other research projects. Specific target groups have been representatives of natural science, behavioural science, social science and gender studies focusing on intersectionality, authors of IPBES assessments and IPCC reports, science-policy interfaces (e.g. Eklipse, NetworkNature) researchers in sister projects and other Horizon Europe projects dealing with behavioural theories and transformative change, who have been reached by our continuously updated website, social media posts, joint events, scientific presentations, scientific articles and consultations. The following table (Table 5) includes specific messages for scientific communities, listing their relevant outcomes, timeframe for realisation, channels and tools. Table 5. Specific messages for scientific communities. Source: Authors’ own work. Category Message What do we offer them? Why should they be interested in the project/results? How could they benefit from the results of the project? What do we want them to do? • PLANET4B provides specific results and background from the activities to apply transdisciplinary research. • Transdisciplinary research can provide applicable knowledge for decision making relevant to biodiversity. • Transdisciplinary research has the potential to address unanswered questions in conventional scientific fields. Relevant outcomes • Outcomes of WP1 and WP2 • Presentations on conferences, events • Scientific articles Timeframe • Throughout the project Channels • Website • Social media • Newsletter 16 • Conferences, networking events with similar projects • Scientific magazines Tools • Scientific publications • Presentations • News 4.6 Youth, educators and social movements To trigger transitions and transformations, the project increases capacities of youth and education organisations by providing online training resources and guidance. To aid its application among youth groups and movements, a set of educational resources (e.g. creative exercises; interactive games to raise awareness and reflection on biodiversity) are provided for the secondary and higher curricula as well as other extracurricular educational settings and organisations (e.g. youth groups, movements, etc.). Extension of materials and dissemination among schools (along with its adjustment to climate change materials) will be ensured through the consortium partner TEHRA (previously CAC) that directly works with schools throughout the EU. Academic partners and universities will also provide dissemination in higher education on a global scale. Exploitation of the learning materials will be completed after the project closing. Specific target groups are school networks of the EU, universities and youth movements – e.g. Fridays for Future, Youth and Environment Europe (YEE), Young Friends of the Earth, Education for Climate Community, European SchoolNet. Youth and education organisations are addressed through the website and social media channels as well as dedicated dissemination. The following table (Table 6) includes specific messages for the youth and educators, listing their relevant outcomes, timeframe for realisation, channels and tools. Table 6. Specific messages for the youth and educators. Source: Authors’ own work. Category Message What do we offer them? Why should they be interested in the project/results? How could they benefit from the results of the project? What do we want them to do? • Using the project’s outcomes (and the knowledge generated in the project about biodiversity, nature-based solutions and ecosystem services) the organisations can communicate and influence decisions better about biodiversity towards their own target audience. • The project outcomes can help them to trigger transformative change. • Their biodiversity relevant communication can be stronger, sharper and more impactful. • They can improve their cooperation and engagement with their stakeholders. • They can plan and organise more impactful campaigns and do advocacy more effectively. • The project offers guidance and training to help their work to reach greater impacts for biodiversity. 17 • They can be empowered with new knowledge of how to communicate relevant information in the best way in order to nudge and drive policy and action to halt biodiversity loss. What do we offer them? Why should they be interested in the project/results? How could they benefit from the results of the project? What do we want them to do? • Using the project outcomes, they can communicate better about biodiversity issues. • They can influence policymakers to make more effective biodiversity policy implementations. • They can raise awareness, promote new attitudes and inspire actions of their target groups. Relevant outcomes • D5.9 – Online training and educational resources for communicating biodiversity and triggering transformative change. • D5.10 – Adjusted training materials for secondary and higher education. Timeframe • M30–M36 Channels • Trainings • Social media • Newsletter • Conferences • Meetings, bilateral consultations Tools • Online training resources 4.7 Local communities Empowered communities can actively contribute to safeguarding biodiversity and implement nature-based solutions. These communities have been reached locally and through organisations and networks. They have also been reached through the case studies of the project with similar messages to the general public as well as locally relevant messages. 4.8 General public Biodiversity loss affects every aspect of our lives including our health, economy and overall well-being – communicating about the project and its results can not only increase the visibility of the project and help to disseminate its results but also raise awareness of the topic of biodiversity. Communicating about biodiversity loss (and the importance of our decisions) to a general public is needed to sensitise the issue. This can inspire individuals and communities to take action to protect and conserve biodiversity. By educating people about the importance of biodiversity, they can be encouraged to make lifestyle changes 18 that reduce their impact on the environment, support conservation efforts and advocate for policies that protect biodiversity. In addition, communicating about biodiversity loss can help bridge the gap between scientists and the public. Scientific research on biodiversity loss can be complex and technical, making it difficult for non-experts to understand. By translating scientific findings into accessible language and presenting them in engaging ways, people can learn about the importance of biodiversity and the urgency of protecting it. The general public can be informed through the project news (website and newsletter) and social media activities as well as other popular media posts, videos and podcasts. Since one of the project's main questions has been how biodiversity is currently perceived, the project’s findings can be used to enhance its own communication activities (EO 1 – information on relevant messages of biodiversity communication4). The following table (Table 7) includes messages for the general public which can be fine-tuned based on the project’s findings. Questions to be asked in this fine-tuning process are: Why should the general public care about the project? Why is it interesting/valuable for people? What aspect of the project can be interesting for them? (see also CBD, Global Biodiversity Outlook 55 and WWF, Understanding Biodiversity Awareness in 9 countries6). Table 7. Messages and examples for general public. Source: Authors’ own work. Category Message (The importance of) biodiversity • We rely on biodiversity for our very existence. It provides us with the basic ecosystem services that allow us to survive and thrive. Biodiversity loss, scale of the problem, consequences, etc. • Alarming and continued loss of biodiversity now threatens both the biosphere and human life because of inapt governance. • Over-consumption is an important drive-in biodiversity loss. The importance of decisions • We make decisions almost every day that can affect biodiversity. • We can also influence biodiversity related decisions. The project – how it works, what solutions we plan to provide • See section 3.1 General messages of the project. 4 REA (2022). Grant Agreement: Project 101082212 – PLANET4B. Part B, p.5. 5 CBD (2020). Global Biodiversity Outlook 5. Available from https://www.cbd.int/gbo5. Access: April 24th, 2023. 6 WWF (2022). Understanding Biodiversity Awareness in 9 countries. Available from https://wwfint.awsassets.panda.org/downloads/wwf_global_biodiversity_awareness_study_2022_only _numbers.pdf. Access: April 24th, 2023. 19 5. Communication and Dissemination Plan 5.1 Phases of communication All PPs have been actively involved in communication and dissemination activities to achieve the expected impact of the project. By utilising the potentials of the planned channels (e.g. website, social media, newsletter, media contacts, participation in different events) and networks of the PPs, the project has the potential to multiply the effects of disseminating the project results which requires the active participation of the PPs. The distribution of communication and dissemination tasks is based on the project outputs and milestones and the agreement by the PPs (Table 8). Ensuring the highest level of credibility and competence, the communication tasks are aligned with the strengths and capacities of the partner in charge. Table 8. Overview of main communication and dissemination activities. Source: Authors’ own work. Phase Main focus, activities, objective Initial phase, M1–M6 The first phase is about kick-starting the communication and dissemination activities. The main goal is to create a solid base for the upcoming activities (visual identity, designing the website, setting up internal communication). By the end of this phase: • Visual identity (logo, branding, templates, etc.) is ready and shared with the PPs. • Website is fully operational (contents are uploaded, there is at least one news article). • Social media activities have started (few “warm-up” contents). Some project meetings and presentations are organised. Operational phase, from M6 • Broader communication activities start once the website is fully operational and at least one main/key deliverable is available on it. • Social media activities are intensified, news on the project website are published (and further disseminated via the newsletter) and meetings and workshops with key actors are held during this period. In addition, we inform the global/regional media about the project via press releases. Maturity phase, close to the end of the project (M30– M36) • Here, the main focus is on the promotion of the concrete results, the final findings/outputs. Additional phase, after the end of the project • Making sure that the outcomes are available after the project ends (activities for five years after the end of the project). • PPs will follow the dissemination and exploitation activities after the project closing to ensure the effective use of project results. For the detailed dissemination and exploitation plan, see Chapter 10. Exploitation and Dissemination. 26 Responsive and Interactive Engagement: • Creating an environment that encourages replies, comments, and discussions could make our social media channels more interactive and engaging. • Implementing interactive elements like Q&A sessions might actively involve our audience and foster a sense of community. Targeting and Reaching Broader Audiences: • Further fine-tuning and understanding the target groups for each social media platform could help us tailor our content more effectively. • Utilising insights from analytics to refine our content strategies might enable us to reach broader audiences, including key stakeholders and the general public. Table 9. PLANET4B relevant platforms and contents. Source: Authors’ own work. Platform Content Social media of PLANET4B (Twitter/X, LinkedIn, Instagram, YouTube) Sharing different contents (see the post types below) Social media of PPs (Twitter, LinkedIn, Facebook, Instagram, YouTube) Sharing the main project news/results by: • reposting the PLANET4B’s social media contents • developing their own contents (attending events, etc.) Social media of PPs’ individuals (Twitter/X, LinkedIn, Instagram) Sharing the main project news/results, short news about meetings, events, etc. but also personal insights by: • reposting the PLANET4B’s social media contents • creating their own contents Table 10. Existing social media channels of the PPs Source: Authors’ own work. PP LinkedIn Twitter/X Instagram YouTube Facebook MLU 26k 12.2k 17.1k 3.36k 31k MLU/SLEG Lab 5 – – – – NINA 7k 1258 2380 7.36k 13k CU/CAWR 2 k 2.5k – – 2.5K UNEPWCMC 58k 21.6k – – 70k CGE 0,2 k 170 1.3k 20 3.8k CAC/TEHRA – – 400 – – DC – – 800 – 2.4k FUG – – – – 600 CG 17 750 300 84 2.2k 27 ESSRG 1k 200 – 175 – IFZ 67 600 500 – – GD – – – – 250 OOF 6 48.7k 308k 5.2k 237k RU 167k 30.8k 27.7k 6.9k 44k FiBL 14k 5.9k – – 7k UNIPI 135k 19.5k 34.3k 6k 70k Post types: • News about deliverables (short summary, keywords, background, importance, link, etc.) • Promoting short interviews of key persons/partner organisations • Introducing partner organisations (their role, etc.) • Upcoming events, conferences • Upcoming workshops (promotion of workshops) • Promoting sister project(s) • News outside of the project • Promoting the newsletter • Promoting the “Ask the Expert” option • Posts on Instagram about successful diversity campaigns and visuals (UN, WWF, Greenpeace, etc.) The visuals accompanying the posts are produced by GD using project branded Canva templates. If necessary, the editable visuals are also shared with the PPs to make their own posts. Quick social media guideline Below we provide some guidance for PPs about how to use social media: • Use a language/tone that fits your audience. You could ask them a question or use a quote or a set of emojis and encourage them to comment under your post and share their experience. • Use appropriate language and tone when posting on social media. Avoid using overly technical language or jargon. • Make it clear that you are affiliated with a particular institution or organisation. This can help to establish your credibility and avoid confusion about your role and authority. • Avoid discussing controversial topics that are unrelated to your research. This can help to avoid potential conflicts and ensure that your social media presence remains professional. • Use multimedia content: visual communication is a very important aspect of all social media channels. Images, videos, infographics, factoids, quotes, etc. catch the user’s attention much faster and effectively than text on its own. This kind of content can easily be used to tell a story and helps to engage the audience emotionally. You can use the PLANET4B social media templates in Canva. 28 • When posting graphs use a clear title that briefly explains the findings. Keep graphs simple (under about 10 data points). This may mean highlighting just a portion of a graph or data from the report. • When writing a post on social media try to keep the number of words around 10–20 (posting with photo) and 30–40 words (posting without photo). Word count includes all words (dates, names, sources, etc. – everything). Consider the platform you are posting on and the norms and expectations of that platform carefully. For example, Twitter has a character limit, while LinkedIn is more focused on professional networking. For more tips: “Social media guide for EU funded R&I projects”.10 After the project life cycle social media activities should reflect on project closed status. Channels and profiles will not be updated. Admin/Editor rights can be shared upon request with MLU/CU. 6.5 Newsletter Six PLANET4B bi-annual e-Newsletters have been released, offering the project community an overview of the latest project activities and developments. ENewsletters are both uploaded on the project website and distributed to a list of recipients. The newsletter aims to enable the subscribers to get first-hand information about the project and other projects related to PLANET4B as well as relevant and important news about our main topics. The newsletter is created through MailChimp, a web-based email marketing service. It is distributed to a mailing list containing subscriber information gathered through a signup form on the website. PPs may also promote the newsletter through their channels. An unsubscribe/opt-out link is available as per EU directive 2002/58/EC. GD coordinates the editing of the newsletter. A mailing template was designed for this purpose. The sender is a dedicated email: [email protected]. For the promotion of the newsletter, the following channels are used: • Social media posts • Website • Channels of the PPs’ institutes (website, social media channels, newsletters, events, etc.) • Direct email (when contacting a target group, a line should be added to the email about subscribing to the newsletter) 10 European Commission, Directorate-General for Research & Innovation (2020). H2020 Programme. Guidance Social media guide for EU funded R&I projects. Available from: https://ec.europa.eu/research/participants/data/ref/h2020/other/grants_manual/amga/soc-medguide_en.pdf. Access: April 25th, 2023. 29 6.6 Briefs Short summaries (creative briefs) are created of each deliverable enabling results relevant to enabling players. These short briefs are based on the deliverable, using its relevant sections (executive summary, key findings, etc.) and any additional information provided by the author(s) of the deliverable. All briefs are also uploaded on the website. The briefs are prepared in cooperation of the Task leads and edited by GD. 6.7 Press releases To further promote the project and its results, press releases have been created in case of major project news such as policy recommendations or substantial project results to be communicated to a wider audience. Press releases have been prepared and shared with major European news organisations such as EurActiv, Politico, Policy Review, Reuters and other pan-European news agencies (other examples: ESG Today, Sustain Europe). Depending on the relevance, PPs will also translate and share information with their own national, regional or local media contacts (both specialised and professional contacts). All press releases will be uploaded on the website as well. PPs will translate and set the press release (provided by GD) to their cultural context and will disseminate it through their media contacts. 6.8 Scientific and non-scientific publications Scientific publications represent an important means of project result dissemination. The published scientific papers have been targeting academics, researchers and relevant professionals. Non-scientific publications have the potential to reach a wider, general and professional audience. Scientific publications have been published (and sent/uploaded to the scientific sites/magazines) by the PPs, non-scientific publications are published by the PPs, and shared by GD. Interviews (opinions) of experts within the partner organisations were also created, attracting media attention on the specific topics. Guidelines (know-how) on: • Scientific articles: https://www.european-science.org/how-to-write-a-scientific-article/ • Popular science articles: https://royalsociety.org/blog/2017/08/writing-popular-science-as-a-scientist/ Number of scientific articles planned: 5 (exceeded). Number of non-scientific articles planned: 30 (exceeded). 30 6.9 Emails One of the primary means of stakeholder outreach in PLANET4B was one-on-one email to inform interested parties about project results, events and activities. We also use emails to distribute our newsletter to stakeholders drawing attention to the project’s highlights. Emails allowed PPs to conduct a small-scale targeted outreach with a more personal rhetoric; however, while email is a simple form of communication, it can be difficult to strategically plan and measure its effectiveness. 6.10 Open-source platforms The project’s key deliverables and relevant open access data will also be shared on open-source platforms such as OER Commons, OpenSDG, Zenodo and OpenAIRE. 6.11 Events PPs have disseminated deliverables by participating in national and international scientific conferences as well as international EU policy and business events in order to further promote the project and engage other stakeholders while raising awareness of the PLANET4B activities and expected results. The PPs represented the consortium and attended debates, lead debates, deliver project-related speeches, contact stakeholders and/or carry out workshops. PPs have informed the PCT as well as the communication team about their contribution before attending events. After the event, PPs shared the material communicated (e.g. presentation) with any other relevant information so the communication team could create content (news, posts, etc.) about it. To enable the tracking of relevant events including scientific conferences and policy events, (channelling outcomes to accelerate change) a database was created and featured on the internal communication platform on SharePoint as part of Task 5.4 of WP5. 6.12 Consultations Key enabling players (mostly EU and UN decision-makers, business representatives, civil society members, relevant EU and global projects and initiatives) have been contacted and informed about the project and its results through bilateral in-person or electronic consultations. Additionally, through WP3 and its series of learning communities, local level stakeholders have been regularly consulted. Stories of transformative change from the case studies’ relevant places and sectors and economic value chains are compiled. Transformation pathways are produced. These outputs of PLANET4B as well as relevant interventions have been discussed with key enabling players among the target audience in order to enable upscaling at EU and global levels through these consultations. Number of planned consultations: 10 (exceeded). 31 6.13 Other visual tools Accompanying the promotion of the different outputs, simple but creative infographics are created by the PPs using their own resources to aid their reports or social media activities. Supporting the final results of the project, Case Study videos have been developed under the supervision of GD. 6.14 Media relations Apart from the press releases, PPs shared information about the results of the projects through their own existing media relations in order to generate TV and radio presence in the local/regional media. 7. Synergies and accelerating changes 7.1 The Synergies Strategy To maximise the project’s impact, synergies with other relevant Horizon Europe and non-Horizon projects and initiatives were mapped, connection and cooperation are established, and joint work and outputs (e.g. press releases, posts, events) have been initiated under Task 5.3 (Mapping synergies and creating cooperation with existing initiatives and projects) of WP5. The main dissemination tools of the project have been continuously worked on and reflected in line with the target groups and the mapping and synergies seeking activities. The Synergies Strategy (D5.5) outlines how collaboration with external projects and initiatives whose areas of work have synergies with PLANET4B. In this strategy, different types of collaborations are defined, types of projects and initiatives to collaborate with are outlined as well as a timeline for collaboration. This includes a seven-step process (identifying, assessing, contacting, coordinating and implementing, communicating, monitoring, setting future collaboration) detailing how to work with external partners based on the identified synergies. Therefore, the primary focus of the Synergies Strategy is to act as an internal guidance document for PPs. A database of over 70 EU and international projects and initiatives has been created listing all cooperation activities with external projects and initiatives (D5.6). 7.2 Channelling outcomes to accelerate change The aim of Task 5.4 was to communicate and disseminate the work and deliverables of PLANET4B through participation at national and international events, conferences and forums where there are opportunities to engage with audiences from the public sector, research communities, civil society and private sector. In order to ensure that these activities happen in a coordinated and impactful manner, UNEP-WCMC developed a template for partners to fill out at the planning stages in the lead up to the event (capturing succinct information on what the event is about and who the main audience is). Using this information, UNEP-WCMC coordinated with the relevant partner to identify and prioritise the most relevant information, messages and deliverables to disseminate at the event, based on the subject focus and audiences for the event. After the event has taken place, partners were asked to provide a brief summary of the outcomes of the event (e.g. what information and deliverables were 32 disseminated and to whom, how our participation contributed to PLANET4B’s work and deliverables feeding into other areas of work and research etc). Collecting information from partners about how they have disseminated PLANET4B’s work at external events in a timely manner was critical for making sure this information is being systematically collected (D5.7), ensuring impact monitoring. 8. Capacity building for enabling players Task 5.5 Enhancing the capacity of enabling players and change agents to initiate transformative change was led by CU. Building on outcomes of WP1 and WP4 three practical guidelines for three target groups (civil society, policymakers and businesses) have been developed to provide detail on potential transformative pathways, intersectionality context, behaviour and creative methods and communication tips on biodiversity (D5.8). An online training programme and educational resources (D5.9, D5.10) have been developed to involve all these materials for the target groups to aid biodiversity prioritisation. With specific extensions, the educational resources are also tailored for both secondary and higher education curricula. The capacity-building materials tailored to different target groups are among the project’s Key Exploitable Results, as they have the potential to generate wide-ranging transformative change through channels such as education, community learning, and community building. Therefore, Chapter 10. Exploitation deals in detail with how these outputs are delivered to the target groups and how their effective use is supported. 9. Internal communication The purpose of the internal communication section is to ensure that the external communication tasks are carried out as efficiently as possible by all the consortium members. Furthermore, it aims to make communication and dissemination workflow (tasks, responsibilities, monitoring) transparent. Planning and Management Tools The basic tools that will be used during the project to accomplish the planning and carrying out of communication and dissemination activities among the PPs are: • Communication and Dissemination and Exploitation (CDE) strategy and plan: This document contains the main goals, tools and responsibilities on CDE activities of the consortium with key messages, main actors, channels and specific activities, timeline and KPIs. The document is renewed every six months. • The project management work plan (Miro board): Miro board that contains all the PLANET4B activities, CDE activities and outcomes (deliverables, KPIs, milestones) as a detailed work plan of the consortium. • COMCOM meeting: The Communication Committee (COMCOM) members meet online bi-monthly to share and discuss CDE related issues, refresh the project management work plan regarding CDE related tasks as well as prepare the renewing of the CDE plan. 33 Internal Communication Tools The main tools of internal communication: • Regular emails • COMCOM, periodic meetings (online bi-monthly) • WP leads meetings (online every four months) • Steering Committee meetings (annually) Intranet – SharePoint/Teams PLANET4B project’s main internal documentation and information sharing platform SharePoint/Teams has been provided by CU. This private tool will enhance the information exchange among all PPs (minutes, internal documents, WP’s specific information, etc.) as well as facilitate internal coordination. The related communication and dissemination documents and plans can be found under the WP5 folder. 10. Exploitation and dissemination 10.1. Introduction & summary The European Commission describes exploitation as “the utilisation of results in further research activities other than those covered by the action concerned, or in developing, creating and marketing a product or process, or in creating and providing a service, or in standardisation activities.”11 In the context of Horizon Europe programme, exploitation refers to using a project's results – whether tangible (like data, prototypes, software) or intangible (like knowledge, information, processes) – in further activities that go beyond the project's original goals. The ultimate aim is to ensure that research and innovation lead to real societal, economic, or environmental impact. In case of PLANET4B, the exploitation strategy concentrates to boost the following activities with the results: • Furthering research activities especially on behaviour and transdisciplinary science to gain knowledge on transformative change on decisions related to biodiversity. • Developing, creating, and promoting education products triggering transformative change. • Creating and providing education services triggering transformative change. • Promoting policy or societal changes by providing comprehensive guidelines and catalogue of transformative intervention methods. In PLANET4B the exploitation (or use) will be done through research activities, skills and educational training. It has been agreed that each partner takes measures to ensure ‘exploitation’ of its results by using the above and additional PLANET4B 11European Commission (2023). EU Grants. AGA – Annotated Grant Agreement. EU Funding Programmes 2021-2027. Available from: https://ec.europa.eu/info/fundingtenders/opportunities/docs/2021-2027/common/guidance/aga_en.pdf. Access: April 25th, 2023. 34 outcomes and results in further research activities (outside the action). This activity will be pursued four years or beyond after the project’s end. Exploitation of their results will be performed either by individual partners directly especially the Key Exploitable Results but also other outcomes (e.g. for further research or for commercial exploitation in its own activities) or by others (other beneficiaries or third parties, e.g. through licensing or by transferring the ownership of results). The consortium has agreed on an exploitation management system relying on the following pillars: 1. Intellectual Property (IP) Management & Access Rights Ownership of the results will follow the ownership specifications in compliance with the clauses of the consortium agreement. Partners are also invited to check for “hidden traps” (publications, posters, etc), which might affect potential patentability, protect IP rights (e.g., patents, copyrights, trademarks) and define access rights for project partners to background knowledge and results. 2. Proactive monitoring of project outputs and KER exploitation KER leaders are proactively managing the exploitation of their KER according to KER strategy. Management and protection of the project outputs carried out by WP leads and co-leads, supported by the project coordination team. Also, proactive monitoring of research outputs such as regular reviews must be made. 3. Dissemination of the project outputs for further exploitation Coordination and WP leads and co-leads, scientists to be involved, in collaboration with the project lead MLU. Scientists ensure that electronic copies of peer-reviewed scientific publications become available in Zenodo http://www.zenodo.org (unless otherwise published in open access format). Other publications and dissemination materials along with deliverables will also be available on Zenodo to ensure a longterm life and accessibility. 10.2. Identification of Key Exploitable Results (KERs) PLANET4B project has numerous deliverables, out of which we identified and elaborated five Key Exploitable Results with the help of the Horizon Booster Services. The Horizon Results Booster is a free service offered by the European Commission to beneficiaries of EU-funded research and innovation projects. It aims to maximise the impact of these projects by helping them effectively disseminate their results and, more importantly, exploit them to generate societal, economic, or environmental benefits. The following KERs were identified: • D2.4 Catalogue of transformative intervention methods for various enabling players. • D4.4 Knowledge products, including synthesis of applicability of behaviour science and intersectionality for prioritising biodiversity into relevant EU and global processes. 35 • D5.8 Three comprehensive guidelines tailored for enabling players (civil society, policymakers, businesses). • D5.9 Online training and educational resources for communicating biodiversity and triggering transformative change (elaboration is in progress with Go to market module). • D5.10 Adjusted training materials for secondary and higher education. Relevant partners responsible for the KERs attended the Horizon Results Booster12 training that offered tailored, expert support and coaching services to project teams. These services are designed to help projects: Identify and Characterise Key Exploitable Results (KERs): Experts work with project teams to pinpoint which of their research outcomes have the highest potential for impact and how to clearly describe their value proposition. Work on the KERs Exploitation Strategies: This involves guiding the KERs through the process of outlining how their KERs will be used beyond the project's lifetime, including: • Commercial exploitation: Developing business plans, market analyses, and strategies. • Non-commercial exploitation: For results that aim for societal or policy impact, this includes strategies for standardisation, policy recommendations, or further research. • Manage Intellectual Property (IP): Providing guidance on how to protect project results through patents, copyrights, trademarks, or other IP mechanisms, and defining clear access rights among project partners. • Enhance Dissemination Activities: While exploitation focuses on using results, effective dissemination is key to reaching potential users. The Booster helps projects design promotional plans, identify target audiences, and select appropriate communication channels. This can include support for creating fact sheets, videos, webinars, or social media campaigns. • Go-to-Market Support: For projects with commercial potential, the Booster offers specific help in preparing for market entry. Given that our prior engagement with Boosting services focused on two Key Exploitable Results (KERs), this CDE (Communication, Dissemination, and Exploitation) plan will detail the strategy for these two KERs in the subsequent chapter, while providing a less detailed overview for three additional KERs. 12 Source: Horizon Booster Service: https://www.horizonresultsbooster.eu/ServicePacks/Details/55 42 M1 – M3: Develop educator feedback loops (surveys) to refine materials post-project. Lead: TEHRA (previously CAC), support from CU Usage tracking: Monitor downloads Learning outcome evaluation: Design preand post-training selfassessment tools for educators to assess skill/knowledge gain and satisfaction. Implement means for users to send feedback. M1 – M6: Identify and pursue further funding like national funding, Erasmus+. Roles Main responsible: TEHRA (secondary education focus), with support from Radboud University and Coventry University for higher education and ESSRG for primary education. Technical maintenance of platform: Coventry University Dissemination and network engagement: All partners Milestones Online course launched: 25 registered users (M6), 50 downloads (M6) Outreach plan implemented: 1 launch webinar, 2 participations in EU-wide education events, 15 social media posts, dissemination through 5 communication channels (M6) Satisfaction survey (M5): e.g., 80% positive feedback (KPI) Certification for educators: 25 certificates delivered (M6) Training, workshops delivered by TEHRA/CAC team: 5 (M6) Costs Outreach – 1 year: €5000; 3 years: €10000 (staff costs) Certification – 1 year: €1000; 3 years: €2000 (staff costs) Training, workshops – 1 year: €5000 (staff costs) and €2000 (travel costs); 3 years: €12000 (staff costs) and €5000 (travel costs) Keeping the content and the translations up-to-date - 1 year: €5000; 3 years: €10000 (staff costs) TOTAL YEAR 1: 18,000 EUR TOTAL YEAR 3: 39,000 EUR Revenues It is very difficult to estimate revenues as schools have very small budgets so licensing hinders uptake of materials in general as well as inclusion of schools beyond private schools. We can expect donations for 1 year: €500–1000. Revenue can also arise as speaking at events fees and consultancy fees at €500–1000 for 1 year. Other sources of coverage New EU grants (Erasmus+, Horizon Europe follow-ups): adapt the training for other types of educators, join other research-focused 43 projects to further develop the training (new translations would be involved). Partners’ own institutional budgets where possible (The Climate Academy, universities). New national education funding. In-kind support through volunteer and partner educator network. Table 15. Exploitation Intention Table of Key Exploitable Result 3 (KER3): 3 Comprehensive guidelines tailored for enabling players (D5.8). Description Three practical guidelines for each target group (civil society, policymakers and businesses) to provide detail on potential transformative pathways, intersectionality context, behaviour and creative methods, and communication tips on biodiversity. Target market/ end users The target market is NGOs and civil society, policymakers, and business looking to engage their audiences and/or employees in pro-biodiversity thinking, decisions and actions. Competitive advantages A lot of biodiversity messaging and engagement is not user specific. While the overall aim is the same, by tailoring messages to specific groups with specific needs/pressures, our guidelines will be more useful to various groups and this holistic approach should bring greater advantages for biodiversity than a one-size-fits-all approach. Use model Service: The guidelines will be made available to support policymakers, businesses, and NGOs who wish to prioritise biodiversity, or engage the public on biodiversity priorities. These guidelines will overlap with the training materials in D5.9 (KER1) that are specifically tailored to the target groups and teach engagement methods and learnings from their application within different intersectional contexts in PLANET4B. The guidelines will also signpost users to relevant reports from the project. Early adopters will be those businesses, policymakers and NGOs that have been engaged in PLANET4B for market research for the training resources and within other contexts e.g., UNEP-WCMC Partners Coventry University Timing 2025 IP status Creative Commons license (e.g. CC0 or CC-BY) will be applied. The license will be carefully selected, taking into consideration Intellectual Property Rights. 44 Table 16. Exploitation Roadmap of Key Exploitable Result 3 (KER3): 3 Comprehensive guidelines tailored for enabling players (D5.8). Actions The guidelines will be available on the Care-full Courses website (D5.9 and D5.10) by the end of October where they will sit alongside the engagement interventions and the transformative change stories. Any promotion of the site and its materials will automatically include the guidelines. More detail around the promotion can be found in D5.9 roadmap. Roles CU and TEHRA (previously CAC) will lead on exploitation of the website and its resources via social media and existing networks (e.g. Human Behaviour Change Newsletter, Access Newsletter, as well as sharing it with those organisations used for market research to develop the materials in the first place). UNEP-WCMC can connect with their networks of policymakers and businesses. Milestones Website shared in at least three newsletters of lead exploitation partners. Costs n.a. Revenues The Care-Full Courses website is free to access. There will be no revenues. Other sources of coverage Partners’ own institutional budgets covered by Horizon Europe DAISY and additional institutional budgets. Table 17. Exploitation Intention Table of Key Exploitable Result 4 (KER4): Catalogue of transformative intervention methods (D2.4 Catalogue of transformative intervention methods for various enabling players). Description A practical and science-based catalogue of intervention methods that facilitate intrapersonal, interpersonal, and institutional change. The methods – ranging from experiential learning games to artsbased and deliberative approaches – support biodiversity prioritisation in decision-making by enabling social learning and behavioural change. The catalogue includes for instance, Pathbreak: A BiodiversityFood-Governance Game, Biodiversity in my cupboard, night walk and participatory theatre along with guidance and concrete cases how to use these methods across diverse social, ecological, and cultural contexts. Target market/ end users Biodiversity-focused decision-making across Europe (and beyond), including environmental governance, education, NGOs, and private sector sustainability practice also facilitators of workshops and participatory processes in biodiversity-related contexts. Competitive advantages Integrates behavioural science, intersectionality, environmental justice and biodiversity – a missing combination of current toolkits. Co-developed and tested with real-world case studies across Europe Includes a diverse mix of experiential, creative, and 45 deliberative methods tailored to different levels of learning and change (intrapersonal, interpersonal, institutional). Specifically aligned with social learning theory and transformational leverage points, not only awareness raising, backed by empirical testing, such as games tested with students, learning communities, and civil society actors. It enables both digital and physical participation, allowing different forms of engagement, while provides a variety of methods tailored for different contexts and audiences. Use model Provision of a service: as a toolkit in participatory processes, policy interventions, and community-based biodiversity actions, educational purposes. Training: accompanying workshops and sessions for WP3 & WP4 implementers (already planned within the project lifecycle). Integration into capacity-building, policy recommendations, and other WP outputs. Partners Lead partner: Coventry University (CU); Other partners involved: MLU, WCMC, ESSRG, IFZ, NINA, RU, UNIPI, FiBL, Timing 2025 IP status Content to be shared via Creative Commons licensing for educational and policy use. Open-access with attribution (aligned with Horizon Europe open science principles); published through PLANET4B channels, deliverables, briefs and Zenodo. Table 18. Exploitation Roadmap of Key Exploitable Result 4 (KER4): Catalogue of transformative intervention methods (D2.4 Catalogue of transformative intervention methods for various enabling players). Actions Finalisation of dissemination and exploitation materials: production of a polished, user-friendly open-access catalogue (PDF/online interactive version, Zenodo publication, project website hosting). Training and capacity-building offer: updated development of a training package (slides, facilitation manuals, exercises) to accompany the catalogue, tailored to different audiences (policy, NGOs, educators). Promotion and outreach: targeted communication to policymakers, civil society, businesses, and researchers through newsletters, EU science-policy platforms, policy briefs, and conference presentations. Partnership building: establish synergies with sister projects (BioAgora, BioTrails, BioNEXT, etc.), EU clusters, and relevant networks (Alternet, IPBES, CBD). Roles Coventry University (CU) – lead on scientific quality and long-term hosting of outputs, integration into future projects, e.g. using the materials in the Horizon Europe, DAISY. MLU – mainly responsible for exploitation roadmap, lead on training provision and integration into capacity-building. 46 Other PLANET4B partners – academic exploitation through integration into teaching curricula and further EU/national research projects. Milestones M2 (Month +3): Catalogue of methods further promoted among 100 stakeholders, extended training package available. M3 (Month +6): First external uptake in a non-PLANET4B context (e.g. workshop with policymakers or NGOs). M4 (Year +1): Integration into at least 2 professional training programmes. Costs Staff time for training delivery, outreach, and catalogue updates (~€15k) Communication and dissemination materials (~€5k) Participation in key policy/science events to promote the catalogue (~€5k) Integrated into DAISY and other project activities of CU, ESSRG and MLU. Revenues N/A Other sources of coverage Partners’ own institutional budgets covered by Horizon Europe DAISY and additional institutional budgets. 10.4 Additional dissemination and exploitation activities Beyond the Key Exploitable Results, the project has generated a number of valuable outcomes over its three-year duration. Disseminating these results and making the accumulated knowledge useful will remain an important task for the consortium members even after the project’s completion. The lessons learned from the case studies, maintaining the personal and professional networks established within the Learning Communities (LCs) and Advisory Boards (ABs), and sharing the content of research reports with the scientific community, as well as with business and civil sectors, not only requires considerable effort but also provides a solid foundation for future projects, local initiatives, new research, effective advocacy, and professional collaborations. The dissemination plans of the project partners were assessed through a short questionnaire. Due to the nature of the partnership, the primary dissemination tools are future scientific publications (7 mentions) and presenting the project’s results at conferences (6 mentions). Based on the results, three actors committed (IFZ, FUG, UNIPI) to preparing policy recommendations in the future, while IFZ also planned to present findings at policy meetings. 47 A straightforward and direct way of exploiting the results is their integration into future research or practice-oriented projects. Nine partners referred to this possibility, and several such projects have already been launched or are in development – for example, DAISY, Healthy and Biodiverse Edible Cities, and Community Park in Graz (based on the experiences of WomenGarden). The project outcomes are also being utilised by incorporating creative methods developed within PLANET4B – such as Pathbreak (simulation game, BiodiversityFood-Governance game), the Systems Mapping Workshop structure, and the Learning Community as a form of participation – into the organisations’ own working methods, workflow, and future projects. This applies particularly to practice-oriented partners (CGE, FUG, TEHRA, and DADIMA’s). Publishing reports and results on thematic online scientific platforms is an effective way to reach a wide audience for PLANET4B. Among such platforms, Zenodo and ResearchGate are the most popular and are preferred by most partners, though thematic platforms such as Education for Climate (the EC’s platform on environmental education) and the New European Bauhaus newsletter are also used. At the same time, the Horizon Booster Platform (HRP) has great potential, though it is less wellknown, which is why we are actively promoting it among the partners. Most project partners engage in some form of educational or training activity. The results of PLANET4B can be directly applied in these contexts, as 80% of the partners indicated that they integrate the knowledge gained (e.g. lessons from case studies, teaching materials, learning resources, research reports) into their future educational and training practices. It is also worth highlighting that, as a result of the project, two new creative, educationfocused online platforms have been created, providing long-term access to information for visitors: the teaching materials at Care-full Courses & Resources (a Key Exploitable Result), and the Pathbreak game available at pathbreak.eu. 48 11. Monitoring results In order to achieve the successful implementation of CDE activities and fulfilment of the relevant objectives and KPIs (Table 19), a systematic monitoring has been carried out throughout the project implementation. The monitoring is performed internally on an annual basis and officially reported in the relevant deliverables. Regular monitoring allows the identification of possible risks and deviations from the CDE objectives and performance indicators and the timely planning of any necessary corrections and actions to address potential implementation problems. Such an approach improves the overall performance of the relevant activities and enable a more efficient evaluation. An online form has been created for reporting all CDE activities PPs are performing. The form is available on SharePoint/Teams to all PPs. Specific CDE and WP5 relevant templates are created for monitoring purposes and were sent out to request data on a six-month basis until the final reporting from all PPs. Online presence of PLANET4B has been monitored using specific analytics monitoring software, i.e. Google Analytics as well as relevant social media analytics (number, age, source, distribution, location of the visitors on website, number of posts, followers of the project’s social media profiles or views of YouTube videos). 49 Table 19. Key Performance Indicators*. Tools KPI Target Current results (October 2025) Website No. of visitors 5.000 6000–6500 (estimated) Newsletter No. of subscribers 200 200 Social media No. of followers No. of posts 1.000 700 1050 705 Videos, illustrations and artwork No. of videos produced No. of target groups reached 10 500 25 1300 views of videos (plus additional outreach through dissemination) Infographics No. of infographics No. of target groups reached 5 500 5 n.a. Press release No. of press releases sent 5 4 on project level (plus 9 released by PPs) Non-scientific articles (e.g. The Conversation), radio and TV interviews No. of articles No. of radio interviews No. of TV interviews, spots No. of people reached 30 5 2 100 000 48 on the external channels plus 40 on the website 4 (2 FIBL podcasts, 2 ESSRG) n.a. 71 223 Scientific publications No. of publications 5 7 Workshops for enabling players and stakeholders No. of workshops organised No. of participants 64 200 63 412** Consultations No. of consultations 10 29 Joint actions with other EU projects (e.g. joint event, joint communication) No. of actions 10 26 Presentations at scientific conferences and events No. of presentations 5 72 Public deliverables No. of deliverables 28 29 Deliverable briefs (a creative, short version of the main messages) No. of briefs 25 20 Online training No. of online trainings 1 4 (exploitation and dissemination 50 No. of target group participants No. of education institutes/youth groups reached 300 100 is planned after M36) * Total number of target audience reached (documented) from all communication, dissemination and exploitation activities. ** As some of the workshops and events overlapped with other categories, such as conferences and events, the actual number of participants is substantially greater, but at least 412 have been reported in the workshops category.