ई-कॉमर्स आणि डिजिटल अर्थव्यवस्था : जागतिक परिवर्तनाचा प्रेरक घटक

Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10 (III) October2025 137 -󰫦   󰫦󰱿󰬎 :  󰲐󰫦 󰭈  .  󰰌󰭃  . 󰭈., 󰫦󰲌 , 󰭑. . .   󰱳,  Email: [email protected] Manuscript ID: JRD -2025-171032 ISSN: 2230-9578 Volume 17 Issue 10 (III) Pp. 137-139 October 2025 Submitted: 20 Sept. 2025 Revised: 25 Sept. 2025 Accepted: 15 Oct. 2025 Published: 31 Oct. 2025  (Abstract)  󰭃󰫥󰫳 󰱘 󰬬 󰭈  󰫦󰱿󰬎   . -󰫦   󰲐󰫦 󰫯    󰲐 󰱿 󰱮󰰎  󰲑  .   󰬀 -󰫦 , 󰫽 󰲗󰫦 󰲐, 󰱳 ,   󰫦󰱿󰬎 󰫽 󰬎   󰬅 󰫼  .  󰬎󰲆  󰲒  󰱿 󰭈, 󰲘󰫦󰲑 󰬁,    󰬄 󰫯 󰭃󰫥 -󰫦󰫳 󰬀 , 󰫽󰱷,  󰫽󰫤 󰱚 󰭈  .  󰫦󰱿󰬎   󰲗󰫦 󰱿 󰭈   󰫦  󰭃  󰬀  . 󰲒󰫦 (Keywords) -󰫦,  󰫦󰱿󰬎,  󰱿, 󰲑,  󰰗󰫸,  󰲗󰫦,  󰱿, 󰬎󰫦, 󰱳 󰭈󰬎 (Introduction) 󰬉  󰬀  󰫦󰱿󰬎   󰭈  . ,  󰭃󰫥    󰱿󰫳 󰫦 󰫦 󰲆 󰬉 . -󰫦 󰬆 󰫮󰬾 󰬀 󰬎     󰬉  󰱿 󰱿 󰫦󰲑   󰫦 󰫦󰱿󰬎󰫳     .  Amazon, Flipkart, Alibaba, Meesho, JioMart 󰫯 󰬁  󰱳  󰱚 󰱳󰰩 󰰩   󰬄 󰰉 . -󰫦 󰬶  󰫽 󰫳     󰱿 󰱿 󰫦  󰬎󰫦󰫽 󰫦  . 󰬀 -󰫦 󰫤󰭃  Digital India, Make in India  Start-up India 󰫯 󰲒 󰬴 󰱘  .     󰫦   -󰫦  . Quick Response Code: Website: https://jrdrvb.org/ DOI: Creative Commons (CC BY-NC-SA 4.0) This is an open access journal, and articles are distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Public License, which allows others to remix, tweak, and build upon the work noncommercially, as long as appropriate credit is given and the new creations ae licensed under the idential terms. Address for correspondence: .  󰰌󰭃  , . 󰭈., 󰫦󰲌 , 󰭑. . .   󰱳,  How to cite this article: .  󰰌󰭃  . ( 2025). -󰫦   󰫦󰱿󰬎 :  󰲐󰫦 󰭈  , Journal of Research & Development, 17 (10 (IIl), 137– 139. Original Article Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10 (III) October2025 138 󰫽󰰌 󰬅 (Literature Review) 󰰏󰫳   󰲑   󰲒  󰫦󰱿󰬎 󰫳 GDP 󰬀 󰰍󰫦  . McKinsey Global Institute (2020) 󰫳 , -󰫦 󰫤󰭃  GDP 󰬀  18%  . Reserve Bank of India (RBI) (2023) 󰫳    󰰗󰫸󰬀   󰰩     . UNCTAD (2022)  󰬆  󰲒 -󰫦   󰫳 󰲗󰫦  󰭈  .  󰫳 Digital India Mission  ONDC (Open Network for Digital Commerce)  󰬴   󰬀 󰱳  󰱿     . 󰰏 󰬅 (Singh & Dey, 2021; NITI Aayog, 2023) 󰫦 󰲒  -󰫦 󰫤󰭃   GDP 󰬀 10% 󰫤 󰬎   .  󰲑󰱯󰲆 (Objectives of the Study) 1. -󰫦    󰫦󰱿󰬎  󰭈  . 2.  󰫦󰱿󰬎 -󰫦  󰬎󰲆 . 3.  󰲗󰫦  󰱳  󰬅 . 4. -󰫦 󰬋  󰰎  . 5. 󰬍 󰭈󰰌  󰫽  .  󰱮 (Research Methodology)   󰬇  󰲌 (Secondary Data Sources)  󰫼  .  󰬎,  , RBI,   󰲇 󰫦󰬉     󰲄 󰫼  .  󰬎󰰉 󰫦󰫽 (Descriptive)   󰫽 󰲄 󰱮   . 󰫳 - 󰫦  󰲑 󰫤󰭃   󰰉  󰲐󰬎 󰲄 󰫼  .  󰫦󰱿󰬎 -󰫦  (Role of E-Commerce in Digital Economy) -󰫦   󰫦󰱿󰬎   󰭃 .  󰫽, , 󰬴󰲒  󰰗󰫳 󰫦 󰬂󰬂  . 󰬀 UPI (Unified Payments Interface) 󰭈 󰱿 , 󰫤  󰫽  . -󰫦 󰬶  󰱳  󰬶󰰩   . ONDC  󰬴  󰱿󰬬 󰱚 󰬂󰫦 󰬎󰫦 󰫼   .  󰱳,  󰱿  󰱳󰫾󰰩  󰬀 󰬎 󰱿   .  󰰩 -󰫦  󰲗󰫦  󰱇   . -󰫦 GDP,   󰱿 󰲐 (Impact on GDP, Employment, and Trade) -󰫦 󰫤󰭃 󰫳 GDP 󰬀  6%   󰭈󰫽󰫤  󰲑 .  󰫤󰭃 󰱮 󰰏  25% . 󰬎󰫮, 󰬶 , 󰬃 , 󰰘󰲔   󰱿󰬎  󰫤󰭃   󰫦  . -󰫦   󰬀 󰱳 (MSME) 󰫽󰫳 󰫽 󰬴󰲒  󰫼   .  󰬂󰫦  󰱿 (Cross-border Trade)   , 󰫵 󰫳 󰫦   . Statista (2024) ,  -󰫦   2025 󰰩 200 󰬄 󰫦  󰫼 󰫮 .    󰫦󰱿󰬎  󰬎 󰬶󰬎 . 󰬋  󰬍 󰫮 (Challenges and Future Prospects) 󰫯 󰬋: •  󰫤    󰬁 . • 󰬶   󰫮󰬋   󰫤 . • -󰫦 󰱿    󰲐. Journal of Research and Development Peer Reviewed International, Open Access Journal. ISSN : 2230-9578 | Website: https://jrdrvb.org Volume-17, Issue-10 (III) October2025 139 • 󰲇 -󰫦    󰬉 . 󰬍 󰫮: ▪ 󰭃 󰱮󰰌 (AI)   󰲛󰰩󰱨 󰬶  . ▪ 󰬄 󰭃󰫥 󰫤  󰫦 󰱿. ▪ “󰬶 -󰫦” 󰬉󰱨 󰫦  󰭈. ▪ 󰬶 -󰫦  󰭈󰫽  󰬎 󰭊󰫺 󰲇 󰬎 󰬎. 10. 󰬍󰫦   (Conclusion and Suggestions) 1. -󰫦   󰱿    󰫦󰱿󰬎󰫳  󰬎 . 2.  󰲗󰫦 , 󰬉   󰬎󰫦󰫽 . 3.   󰬶     ,  󰫤   ,  󰬎󰫦󰬂 󰭈󰫽  󰬌 . 4.  󰫤   󰲗󰫦  󰭈 󰫦 . 5. 󰬍  “ 󰬋” 󰬉󰱨 -󰫦󰬀   󰭈󰱺 󰰉 . 󰫦 (References) 1. McKinsey Global Institute. (2020). The Digital Economy Report. 2. Reserve Bank of India. (2023). Annual Report on Payment Systems. 3. UNCTAD. (2022). E-Commerce and Development Report. 4. Government of India. (2024). Digital India Programme Review. 5. NITI Aayog. (2023). India’s Digital Transformation and Economic Growth. 6. Statista. (2024). India E-commerce Market Forecast.