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Revisiting knowledge on ESG/CSR and financial performance: A bibliometric and systematic review of moderating variables

Cardillo, Marcos Alexandre dos Reis,Basso, Leonardo Fenando Cruz

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Cardillo, Marcos Alexandre dos Reis; Basso, Leonardo Fenando Cruz Article Revisiting knowledge on ESG/CSR and financial performance: A bibliometric and systematic review of moderating variables Journal of Innovation & Knowledge (JIK) Provided in Cooperation with: Elsevier Suggested Citation: Cardillo, Marcos Alexandre dos Reis; Basso, Leonardo Fenando Cruz (2025) : Revisiting knowledge on ESG/CSR and financial performance: A bibliometric and systematic review of moderating variables, Journal of Innovation & Knowledge (JIK), ISSN 2444-569X, Elsevier, Amsterdam, Vol. 10, Iss. 1, pp. 1-37, https://doi.org/10.1016/j.jik.2024.100648 This Version is available at: https://hdl.handle.net/10419/327550 Standard-Nutzungsbedingungen: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden. 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If the documents have been made available under an Open Content Licence (especially Creative Commons Licences), you may exercise further usage rights as specified in the indicated licence. https://creativecommons.org/licenses/by-nc-nd/4.0/ Revisiting knowledge on ESG/CSR and financial performance: A bibliometric and systematic review of moderating variables Marcos Alexandre dos Reis Cardillo a,* , Leonardo Fenando Cruz Basso b a Doctorate in Business Administration Course, Mackenzie Presbyterian University, Rua Ibiraja, no 221, apto 81, Vila Guarani, S˜ ao Paulo, S˜ ao Paulo 04310-020, Brazil b Mackenzie Presbyterian University, S˜ ao Paulo, Brazil ARTICLE INFO JEL classification: G300 corporate finance and governance General Keywords: Environmental, social, and governance Corporate social responsibility Firm value Corporate financial performance Moderating variables Systematic review Bibliometric analysis Research agenda ABSTRACT This study conducts a comprehensive bibliometric analysis and systematic review to investigate the moderating variables that influence the relationship between Environmental, Social, and Governance (ESG) measures, Corporate Social Responsibility (CSR) measures, and Corporate Financial Performance (CFP). Analyzing 108 articles from the Web of Science and Scopus databases published between 2019 and 2023, the study identifies key variables, influential studies, and methodological approaches within the ESG/CSR-CFP nexus. The findings reveal that moderating variables such as governance structures, cultural norms, technological readiness, market maturity, economic conditions, industry characteristics, firm strategy, and CSR engagement levels significantly impact the strength and direction of ESG and CSR effects on financial performance. However, the literature demonstrates considerable inconsistencies due to diverse research designs, varying definitions of ESG and CFP, and underrepresentation of moderating variables such as social and cultural factors, technological readiness, and firm-specific characteristics. The study highlights the need for more standardized variables, advanced research methodologies, and a broader exploration of these underexamined moderating variables to develop a more nuanced understanding of how ESG and CSR initiatives influence corporate financial outcomes. This work provides a framework for future research to address these gaps, enhancing the academic discourse on corporate sustainability and financial performance. Introduction Sustainability has evolved from a peripheral concern to a pivotal element shaping corporate strategies in today’s business landscape. Environmental, Social, and Governance (ESG) disclosures and Corporate Social Responsibility (CSR) engagement — now considered essential — play a critical role in ensuring transparency, enhancing financial performance, and securing long-term competitive advantages (Ellili, 2022; S´ anchez García, 2018). Moreover, companies are increasingly adopting green finance to comply with regulatory requirements and boost their competitiveness and resilience in a rapidly changing global environment (Khan et al., 2024; Lyulyov et al., 2024). In tandem, sustainable business models enable firms to better adapt to market dynamics and global challenges, offering strategic advantages and fostering innovation (Bashir et al., 2022). As sustainability becomes embedded in core operations, improvements in operational efficiency, risk management, and stakeholder relationships drive long-term profitability and growth (Saini et al., 2023; Coelho et al., 2023). The widespread adoption of ESG principles and CSR initiatives signifies a critical shift in how corporations address global challenges such as climate change, social inequality, and ethical governance. These frameworks, once considered optional, are now integral to corporate strategies, with firms recognizing their importance in building resilience, maintaining a competitive edge, and ensuring financial sustainability while addressing societal and environmental concerns (Sun et al., 2022). Research exploring the relationship between ESG/CSR initiatives and corporate financial performance (CFP), however, faces numerous challenges due to the inconsistencies and contradictory findings across studies. Some findings highlight the positive effects of ESG/CSR on financial outcomes, while others report neutral or even negative impacts (Barnett & Salomon, 2012; Friede et al., 2015). One significant challenge in this research field is the lack of standardization in ESG/CSR metrics. Different data providers (e.g., MSCI and Sustainalytics) employ varying methodologies, making crosscomparisons difficult (Gillan et al., 2021). Compounding these challenges is the multi-dimensional nature of financial performance, which * Corresponding author. E-mail address: [email protected] (M.A.R. Cardillo). Contents lists available at ScienceDirect Journal of Innovation & Knowledge journal homepage: www.elsevier.com/locate/jik https://doi.org/10.1016/j.jik.2024.100648 Received 26 February 2024; Accepted 14 December 2024 Journal of Innovation & Knowledge 10 (2025) 100648 Available online 20 December 2024 2444-569X/© 2024 The Authors. Published by Elsevier España, S.L.U. on behalf of Journal of Innovation & Knowledge. This is an open access article under the CC BY-NC-ND license ( http://creativecommons.org/licenses/by-nc-nd/4.0/ ). includes profitability, market performance, and risk management, each of which may be differently affected by sustainability efforts (Orlitzky et al., 2003; Alshehhi et al., 2018). Furthermore, the indirect benefits of ESG and CSR, such as improved stakeholder trust or corporate reputation, may take years to materialize and are difficult to quantify, complicating the assessment of the true value of these initiatives (Barnett & Salomon, 2012; Lins et al., 2017). The underexplored role of moderating variables further complicates the analysis. Governance structures, industry characteristics, and regional factors can significantly influence the relationship between ESG/CSR and financial performance (Ye et al., 2021; Gillan et al., 2021). For example, companies with strong governance frameworks are more likely to successfully integrate sustainability into their core strategies, thereby, enhancing financial outcomes (Chen et al., 2024). Additionally, economic conditions play a critical role in shaping the financial impacts of ESG efforts, with varying results depending on whether firms operate in stable or volatile markets (Flammer, 2018; Lins et al., 2017). The interaction between these moderating factors and ESG/CSR initiatives highlights the need for more refined studies that consider context-specific conditions (Raman et al., 2024). In addition, the lack of long-term studies and the over-reliance on cross-sectional data limit our understanding of the evolving impacts of ESG on financial performance (Orlitzky et al., 2003; Margolis et al., 2009). Consequently, longitudinal research is essential to capture the lasting effects of sustainability efforts and better understand how these initiatives influence firm resilience and financial outcomes over time (Eccles et al., 2014; Brammer et al., 2006; Gillan et al., 2021). Standardized metrics, advanced methodologies, and deeper exploration of moderating variables are crucial to overcoming these challenges and fully grasping the complexities of ESG/CSR’s impact on financial performance. The debate around ESG and CSR’s financial effects is primarily anchored in theoretical frameworks such as Stakeholder Theory and Agency Theory, which provide insights into how companies balance competing interests (Freeman, 1984; Jensen & Meckling, 1976). While Stakeholder Theory underscores the importance of considering the interests of employees, customers, and communities, it falls short of fully explaining how cultural, social, and institutional factors moderate the relationship between ESG and financial performance (Laique et al., 2023). These complexities are further compounded by varying levels of regulation and public scrutiny across industries and regions (Lyulyov et al., 2024), which affect how firms prioritize sustainability. The importance of financial sustainability must also be contextualized within broader discussions around innovation and technology. As global challenges such as climate change, social inequality, and resource depletion intensify, businesses are increasingly pressured to balance financial goals with their social and environmental responsibilities (Orlitzky et al., 2003). Firms that successfully integrate sustainability into their core business strategies, especially through technological innovations, are better positioned to create long-term value for both shareholders and stakeholders (Yang et al., 2024). This alignment between financial sustainability and social/environmental objectives is crucial for ensuring resilience and competitiveness in the face of global challenges (Raman et al., 2024). While ESG and CSR frameworks offer substantial potential to enhance financial performance, their impact is shaped by a complex web of direct and indirect effects moderated by governance, industry, and market-specific factors (Ye et al., 2021). The full scope of these effects is further complicated by the lack of standardized ESG metrics, the underexplored role of moderating variables, and the multi-dimensional nature of financial performance. To address these challenges, this paper conducts a systematic review and bibliometric analysis, highlighting how ESG and CSR initiatives influence financial outcomes and identifying key research gaps. Theoretical framework The relationship between ESG and CSR factors converting into CFP is complex and multifaceted. Numerous empirical studies demonstrate varying positive, neutral, or negative outcomes depending on a range of moderating variables, including CEO characteristics, governance structures, industry type, and market conditions. Understanding the role of these moderating variables is essential to explain the conflicting results found in the literature This theoretical framework will explore several fundamental theories, such as Shareholder Theory, Stakeholder Theory, Agency Theory, Resource-Based View (RBV), and Institutional Theory, while emphasizing the critical role of moderating variables in shaping the impact of ESG and CSR initiatives on financial performance. Shareholder theory Milton Friedman’s (1970) Shareholder Theory asserts that the foremost duty of a corporation is to maximize shareholder value, casting initiatives such as ESG and CSR as secondary unless they directly contribute to profitability. This perspective — rooted in prioritizing short-term financial gains — traditionally regards sustainability efforts with skepticism, suggesting they impose unnecessary costs. However, as the corporate landscape evolves, recent empirical studies offer a more nuanced view, revealing that under certain circumstances, ESG initiatives can align with the long-term interests of shareholders. The theory’s interpretation is, therefore, shifting as moderating factors such as governance structures and market conditions redefine the potential value of ESG activities within this framework. According to Shareholder Theory, ESG and CSR initiatives are often viewed as diversions from the core purpose of maximizing profit. Critics argue that such activities can impose unnecessary costs on firms, reducing their competitive edge. For instance, investing in costly sustainability projects can reduce short-term profits and create inefficiencies. Barnea and Rubin (2010)) argue that CSR initiatives are often driven by managerial motives such as reputation building rather than genuine financial incentives, leading to agency costs and misalignment between managers and shareholders. Additionally, Hart and Zingales (2017) suggest that in firms with concentrated ownership, major shareholders exert pressure to prioritize short-term profits over long-term sustainability goals, disincentivizing ESG initiatives unless they provide immediate financial returns. Furthermore, evidence shows that ESG initiatives do not always align with financial performance. Albuquerque et al. (2020) have found that during periods of economic downturn, firms often deprioritize ESG activities to preserve financial performance, suggesting that in volatile markets, ESG may not be seen as a value-enhancing strategy. Similarly, Peloza and Shang (2010) argue that the effectiveness of CSR in creating value varies widely across different industries and stakeholder groups, with some firms seeing little to no financial return from these initiatives. In certain cases, ESG and CSR activities may even reduce financial performance by increasing operational costs and diverting resources from core profit-generating activities. In highly competitive industries with low profit margins, the additional costs of ESG compliance can strain financial resources, leading to lower profitability. Companies with substantial environmental or social obligations may find themselves at a disadvantage compared to competitors that do not engage in such practices. This view is supported by empirical findings that suggest ESG’s impact on financial performance is not universally positive (Khan et al., 2024), and in industries with low public visibility, the financial benefits of ESG are often minimal. However, recent studies also provide evidence that ESG initiatives can align with shareholder interests under specific conditions. For example, Ghosh and Gupta (2023) demonstrated that decarbonization strategies, as part of broader ESG efforts, contribute positively to financial performance, particularly in industries under significant regulatory scrutiny. This suggests that ESG activities, when aligned with M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 2 external pressures such as regulation or consumer expectations, can serve shareholder interests by mitigating risks and enhancing reputation. Similarly, Saini et al. (2023) argue that ESG practices can lead to lower capital costs, improved risk management, and enhanced operational efficiency, but these benefits vary significantly across industries and firm sizes, reinforcing the notion that the financial impact of ESG is context-dependent. Ownership structure plays a crucial role in moderating the financial outcomes of ESG and CSR initiatives. In firms with dispersed ownership and stronger governance mechanisms, ESG initiatives are more likely to be embraced as part of a long-term strategy for value creation (Coelho et al., 2023). Such firms, driven by long-term institutional investors, may be more willing to invest in sustainability projects, recognizing that these initiatives can enhance reputation and build customer loyalty over time, thus, benefiting shareholder value in the long run. Similarly, CEO characteristics play a significant role in shaping how ESG initiatives align with shareholder value. CEOs with a background in sustainability or those who personally champion long-term goals are more likely to integrate ESG practices into their firm’s strategic vision, leading to better alignment with shareholder value over time (Shen et al., 2019). Rousseau et al. (2023) have found that firms with sustainability-oriented CEOs are better able to balance short-term profitability with long-term ESG benefits, suggesting that leadership commitment is essential for driving the success of ESG initiatives. In contrast, CEOs who prioritize immediate financial returns may resist ESG investments, viewing them as costly distractions from profit-maximizing activities. While Shareholder Theory traditionally prioritizes profit maximization, conflicting evidence suggests that the relationship between ESG and financial performance is contingent on several moderating factors. Market conditions, for example, play a significant role in shaping this relationship. During periods of market growth, firms that invest in ESG may see positive returns as consumers and investors increasingly value sustainability. Conversely, in periods of economic downturn, ESG initiatives may be viewed as non-essential, leading to reduced financial commitment (Enciso-Alfaro & García-S´ anchez, 2024). Board diversity is another critical moderating factor. Enciso-Alfaro and García-S´ anchez (2024) have found that firms with a higher proportion of female executive directors are more proactive in driving climate innovation, which can enhance financial performance. However, they also identified a threshold effect, where the positive impact of female representation diminishes after a certain point, suggesting that governance structures must be carefully balanced to optimize the financial returns from ESG activities. Industry-specific dynamics further complicate the relationship between ESG and financial performance. Firms in industries with high public visibility and regulatory oversight, such as consumer goods or finance, are more likely to benefit from ESG activities (Ellili, 2022). In these sectors, ESG practices serve not only to mitigate risks but also to enhance legitimacy, aligning with shareholder interests by managing reputational risks and maintaining public trust. In contrast, firms in industries with less exposure to environmental or social risks may not experience the same financial benefits, as ESG activities may not be as integral to their strategic objectives (Khan et al., 2024). While Shareholder Theory has traditionally been critical of ESG and CSR initiatives, empirical evidence presents a more nuanced view. Under certain conditions, such as strong governance, leadership commitment, and industry-specific pressures, ESG activities can align with shareholder interests and enhance financial performance. However, the financial benefits of ESG are highly contingent on contextual factors such as market conditions, ownership structure, and regulatory environment. These conflicting findings highlight the importance of understanding the moderating variables that shape the relationship between ESG initiatives and financial performance, suggesting that the success of such initiatives is far from universal and often depends on the broader market and governance context. Stakeholder theory Stakeholder Theory, introduced by Freeman (1984), expands corporate responsibility beyond shareholders to include various stakeholders such as employees, customers, suppliers, communities, and the environment. This theory posits that creating value for all stakeholders, rather than focusing solely on shareholders, leads to long-term financial success. ESG and CSR initiatives naturally align with this framework as they seek to address the needs and concerns of a wide array of stakeholder groups. However, the financial impact of these initiatives is influenced by several moderating variables, leading to diverse outcomes across different contexts. Recent empirical evidence supports the positive link between ESG practices and financial performance, particularly when addressing stakeholder needs. Saini et al. (2023) have found that ESG practices are associated with lower capital costs and improved risk management, especially in firms that actively engage with diverse stakeholder groups. This aligns with the idea that addressing stakeholder concerns can reduce risks and enhance operational efficiencies, leading to better financial outcomes. However, the study also highlights that these benefits are not uniform across all industries, suggesting that the influence of ESG on financial performance depends heavily on industry-specific dynamics. Board composition is a critical moderating variable affecting the relationship between ESG activities and financial performance through Stakeholder Theory. Firms with more diverse boards — particularly those with higher levels of gender diversity — tend to manage stakeholder relationships more effectively, resulting in improved financial outcomes (Franco et al., 2020). Enciso-Alfaro and García-S´ anchez (2024) reinforce this view, finding that companies with higher female representation on boards are more proactive in addressing climate change and sustainability issues, strengthening stakeholder relationships and enhancing long-term financial performance. This mirrors earlier findings on the role of diversity such as those by EncisoAlfaro and García-S´ anchez (2023), who argue that female leadership, particularly among executive directors, significantly enhances the transition toward circular business models. This transition not only drives environmental sustainability but also improves operational efficiency and financial outcomes. However, both studies note a diminishing return when board diversity exceeds certain thresholds, suggesting that diversity has limits in terms of its financial impact. CEO leadership is another significant moderating variable. CEOs who are personally committed to sustainability and social responsibility are more likely to integrate ESG initiatives into the company’s core strategies, ensuring that stakeholder needs are prioritized (Shen, 2019). For example, Rousseau et al. (2023) show that companies led by CEOs who actively champion sustainability tend to exhibit stronger alignment between ESG practices and financial performance. In contrast, CEOs who focus on short-term financial results may deprioritize ESG activities, potentially damaging stakeholder relationships and long-term profitability. Similarly, Yang et al. (2024) emphasize the importance of leadership in aligning CSR with technological innovation, noting that responsible leadership can enhance innovation while balancing stakeholder needs. However, excessive CSR can draw focus away from innovation by consuming limited resources, further complicating financial outcomes. Stakeholder pressure also plays a crucial role in shaping the financial outcomes of CSR activities. Firms operating in consumer-facing industries, where customers and activist groups are vocal about sustainability issues, are likelier to adopt ESG practices to maintain their reputation and market share (Rangan et al., 2021). In such sectors, failing to meet stakeholder expectations regarding social and environmental responsibility can lead to reputational damage and revenue loss. Hossain et al. (2024) have highlighted that companies under high stakeholder pressure, whether from customers, investors, or regulators, M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 3 tend to exhibit better financial outcomes when prioritizing ESG initiatives. This reinforces the argument that addressing stakeholder needs through ESG efforts can improve financial performance, especially in industries with high public visibility. Ownership structure also influences the effectiveness of ESG practices in improving financial performance. Coelho et al. (2023) found that firms with dispersed ownership are more likely to prioritize ESG initiatives, as these firms tend to cater to a broader range of stakeholders, including institutional investors who often demand higher standards of sustainability and governance. In contrast, companies with concentrated ownership may face pressure to prioritize short-term financial gains, which can hinder the implementation of ESG initiatives that focus on long-term stakeholder value. Chen et al. (2024) also underscore the role of governance, showing that financial technology-driven sustainability efforts are more effective in firms with strong governance structures. These firms experience enhanced carbon emission reductions and improved financial performance, further proving the moderating role of governance in ESG success. Additionally, industry-specific factors moderate the relationship between ESG practices and financial outcomes. For example, in industries with significant environmental impact, such as energy or manufacturing, firms that engage in proactive ESG initiatives are more likely to maintain legitimacy and manage risks effectively, thereby, ensuring long-term financial success (Khan et al., 2024). Conversely, companies in less-regulated industries may not experience the same benefits from ESG activities, as the pressure to address stakeholder concerns is less pronounced. Lyulyov et al. (2024) demonstrate how green branding within the context of Sustainable Development Goals (SDGs) enhances national competitiveness in the EU, suggesting that firms within more regulated environments are likely to see greater financial returns from their sustainability initiatives. Despite the positive correlation between stakeholder engagement through ESG practices and financial performance, some studies report conflicting results. For instance, Peloza and Shang (2010) have found that while CSR activities can create value by influencing stakeholder perceptions and behaviors, their effectiveness varies depending on the type of activity and the stakeholder group targeted. Philanthropic efforts may yield less tangible financial benefits than product-related initiatives that directly impact consumer behavior. This suggests that the type of CSR activity and the stakeholder group being engaged serve as critical moderating variables in determining the financial impact of ESG practices. In general, Stakeholder Theory provides a compelling rationale for adopting ESG and CSR activities, with the expectation that firms can achieve long-term financial success by creating value for all stakeholders. However, the financial outcomes of these initiatives are influenced by several moderating variables, including board composition, CEO leadership, stakeholder pressure, ownership structure, and industry-specific dynamics. Firms that successfully balance these factors are more likely to realize the financial benefits of ESG practices, while others may experience neutral or even negative financial impacts depending on their specific context. Integrating new insights from studies on gender diversity, digital integration, and national sustainability initiatives further highlights stakeholder engagement’s complex but promising role in shaping long-term financial outcomes. Agency theory Agency Theory, developed by Jensen and Meckling (1976), focuses on the potential conflicts of interest between principals (shareholders) and agents (managers). Managers may pursue CSR and ESG activities for personal or reputational gains, even when these initiatives do not directly benefit shareholders, leading to agency costs. The presence of robust governance structures (e.g., performance-based executive compensation and independent boards) can mitigate these agency conflicts by aligning managerial actions with shareholder interests, ensuring that ESG initiatives contribute to long-term financial performance. The latest empirical evidence indicates that the correlation between ESG activities and financial outcomes, as per Agency Theory, is frequently influenced by various moderating factors. One critical moderating variable is governance structure, particularly the presence of independent directors and the design of executive compensation schemes. Rousseau et al. (2023) demonstrate that firms with well-structured executive compensation schemes tied to ESG performance tend to outperform those without. These firms can align managerial incentives with shareholder interests by ensuring that executives are rewarded not just for short-term financial results but also for achieving long-term sustainability goals. In contrast, firms with weaker governance structures are more susceptible to agency problems, where managers may pursue ESG initiatives that enhance their personal reputation or social standing but fail to deliver financial returns for shareholders (Cohen et al., 2023). Recent research from Sun et al. (2022) supports these findings, showing that board independence, CEO duality, and the adoption of integrated reporting standards significantly influence the integration of CSR disclosures. However, the study found that board independence and gender diversity did not directly impact CSR integration levels, highlighting that governance mechanisms must be specifically aligned with sustainability goals to mitigate agency conflicts effectively. EncisoAlfaro and García-S´ anchez (2023) further argue that female executive directors, more so than independent directors, are more likely to drive meaningful ESG changes, emphasizing that governance structures must be carefully tailored to ensure that managerial ESG actions align with shareholder interests. Ownership concentration also significantly determines how ESG activities align with shareholder interests. In firms with dispersed ownership, shareholders have less direct control over managerial decisions, which can exacerbate agency problems and lead to ESG initiatives that may not align with financial performance goals (Coelho et al., 2023). Conversely, in firms with concentrated ownership, large shareholders can exert greater influence over managerial decisions, ensuring that ESG initiatives are more closely aligned with the company’s financial objectives. This dynamic is particularly evident in the study by Saini et al. (2023), which has found that concentrated ownership structures tend to lead to more focused ESG initiatives, improving operational efficiency and risk management. Chen et al. (2024) also demonstrate that governance characteristics such as board independence and firm size moderate the impact of digital integration on corporate sustainability. Their findings align with Agency Theory, suggesting that firms with stronger governance structures are better positioned to ensure that digital sustainability efforts translate into financial benefits rather than becoming a source of agency costs. CEO characteristics are another moderating factor that influences the effectiveness of ESG activities under Agency Theory. Shen (2019) argues that CEOs who are personally committed to sustainability and long-term value creation are more likely to integrate ESG practices into the firm’s strategic vision. This can help reduce agency conflicts by aligning managerial actions with shareholder interests. For example, firms led by sustainability-oriented CEOs tend to balance short-term profitability with long-term ESG goals, as demonstrated in the findings of Rousseau et al. (2023). However, CEOs who prioritize short-term financial performance may resist ESG initiatives, viewing them as a distraction from immediate financial gains. Yang et al. (2024) further note that while responsible leadership enhances innovation in ESG practices, excessive focus on CSR can crowd out innovation by consuming limited resources, thereby, complicating the financial outcomes. Recent empirical evidence also highlights the role of board diversity in mitigating agency problems. Enciso-Alfaro and García-S´ anchez (2024) have found that firms with higher levels of gender diversity on their boards tend to adopt more comprehensive ESG initiatives, which not only enhance corporate governance but also align more closely with shareholder interests. This is particularly true for firms with female M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 4 executive directors, who were found to play a stronger role in driving climate innovation and long-term sustainability strategies. However, the study also notes that the positive effects of gender diversity diminish after reaching a certain threshold, suggesting that there are limits to the governance benefits provided by diverse boards. EncisoAlfaro and García-S´ anchez (2023) further highlight how female leadership drives the transition to circular economy models, suggesting that when aligned with governance, leadership characteristics play a critical role in the success of ESG initiatives. The role of executive compensation in driving ESG performance is well-documented in the literature. Firms that tie managerial compensation to ESG outcomes are more likely to see improved financial performance, as managers are incentivized to focus on both short-term profitability and long-term sustainability goals (Rousseau et al., 2023). However, the effectiveness of this approach depends on the specific design of the compensation package. For instance, firms that offer long-term stock options linked to ESG performance tend to perform better financially, as managers are encouraged to adopt a longer-term perspective (Coelho et al., 2023). In contrast, firms with short-term bonuses tied only to financial results may experience weaker alignment between managerial decisions and shareholder value. Market conditions also moderate the impact of ESG initiatives under Agency Theory. During market uncertainty or economic downturns, managers may deprioritize ESG activities to focus on short-term financial performance, exacerbating agency conflicts. Lins et al. (2017) and Flammer (2015) have found that firms facing financial instability are more likely to reduce ESG initiatives, which can lead to reputational risks and long-term value destruction. However, firms that maintain their ESG commitments during difficult market conditions tend to build stronger relationships with stakeholders, ultimately improving their financial performance in the long run. Chen et al. (2024) add that fintech-driven sustainability initiatives (e.g., carbon emission reductions) can help firms weather economic downturns by enhancing efficiency and resilience, further proving the role of market conditions in shaping the financial outcomes of ESG initiatives. Despite the general alignment of ESG initiatives with shareholder interests when robust governance structures are in place, conflicting findings in the literature suggest that not all ESG activities lead to financial benefits. For example, Ye et al. (2021) have found that the effectiveness of ESG initiatives depends heavily on the presence of mediating and moderating variables, such as governance quality, CEO characteristics, and industry-specific dynamics. In some cases, ESG activities may create agency costs, particularly when managers pursue these initiatives for personal gain rather than shareholder value. Enciso-Alfaro and García-S´ anchez (2024) also highlight the risks of over-investing in ESG activities without clear financial returns, noting that firms can experience diminishing financial benefits if ESG initiatives are not carefully aligned with core business strategies. Agency Theory offers a more cautious perspective on ESG and CSR activities, highlighting the potential for agency costs when managerial actions do not align with shareholder interests. Managers may pursue ESG initiatives for personal or reputational reasons, leading to inefficiencies and potential conflicts of interest. Nonetheless, strong governance structures, such as independent boards and executive compensation schemes tied to ESG performance, can mitigate these agency problems. The effectiveness of ESG activities under Agency Theory is influenced by several moderating factors, including ownership concentration, board diversity, and market conditions. While firms with robust governance mechanisms tend to experience financial benefits from ESG efforts, those with weaker governance may face significant agency costs. Thus, the relationship between ESG activities and financial performance is contingent on the firm’s ability to align managerial decisions with shareholder value through effective governance practices. Resource-based view The Resource-Based View (RBV), as articulated by Barney (1991), posits that a firm’s competitive advantage stems from its unique resources and capabilities. ESG and CSR initiatives, under this framework, can be viewed as strategic resources that help firms achieve long-term financial success. Through improved reputation, enhanced innovation, and operational efficiencies, ESG practices can differentiate firms in the marketplace. However, the ability to convert ESG activities into competitive advantage is heavily moderated by factors such as industry dynamics, R&D intensity, innovation capacity, and governance structures, leading to diverse financial outcomes across firms and sectors. Empirical research strongly supports the notion that ESG activities, when integrated into a firm’s resource base, can enhance financial performance by strengthening key capabilities. For instance, Ghosh and Gupta (2023) found that companies investing in decarbonization and sustainable innovation exhibit superior financial performance compared to those that do not. These firms leverage ESG initiatives as strategic resources, differentiating themselves and responding to consumer demand for environmentally responsible products. Similarly, Saini et al. (2023) demonstrated that ESG practices improve risk management and reduce capital costs, reinforcing the idea that ESG can act as a valuable resource for strengthening a firm’s financial position. However, the financial benefits of ESG practices are not uniform. Industry dynamics play a pivotal role in moderating the financial impact of ESG activities. Firms in industries with substantial environmental footprints, such as energy and manufacturing, are more likely to benefit from proactive ESG strategies, due to regulatory pressures and growing demand for sustainable practices (Khan et al., 2024). In contrast, firms in less-regulated sectors, where external pressures to adopt sustainability initiatives are lower, may not experience similar financial returns from ESG activities. This divergence underscores the importance of understanding the specific industry context when evaluating the financial impact of ESG initiatives. R&D intensity and innovation capacity further influence how effectively firms can capitalize on ESG efforts. Bartolacci et al. (2019) have found that firms with strong R&D capabilities are better positioned to integrate ESG principles into their product development processes, which in turn improves their competitive advantage and financial outcomes. Companies with higher R&D intensity can innovate around sustainability challenges, developing new products that align with the growing demand for environmentally friendly solutions. Similarly, Chen et al. (2024) emphasized the role of fintech in reducing carbon emissions, particularly in high-carbon regions, highlighting how innovation capacity can translate ESG activities into financial gains. The ability of firms to harness technological innovation for environmental improvement underscores the importance of integrating ESG into the firm’s innovation strategy. In addition to innovation, governance structures play a critical role in the financial success of ESG initiatives. Saini et al. (2023) found that larger firms and those with strong governance frameworks are better able to turn ESG initiatives into financial gains. These firms typically have more resources to invest in comprehensive sustainability strategies and the governance mechanisms to ensure that ESG activities align with long-term financial goals. In contrast, smaller firms or those with weaker governance structures may struggle to achieve the same financial benefits, as they often lack the resources and oversight to manage sustainability initiatives effectively. Despite the generally positive relationship between ESG activities and financial performance suggested by the RBV, some studies report mixed results. For instance, Verma and Mukhtaruddin (2023)) have highlighted that the financial impact of environmental responsibilities can vary significantly based on geographical and regulatory differences. Firms in developed markets tend to experience more positive financial outcomes from proactive environmental practices, while firms in emerging economies may face challenges in translating ESG activities M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 5 into financial gains due to weaker regulatory frameworks and less demand for sustainability from consumers. This geographical variation underscores the role of institutional support in shaping the financial benefits of ESG activities. Additionally, the long-term nature of ESG investments poses challenges for firms focused on short-term financial performance. While the RBV emphasizes that ESG activities contribute to long-term competitive advantage, the financial benefits may not always be immediate. Bos et al. (2017) have found that some firms, particularly in sectors such as healthcare, improved short-term financial performance through cost-cutting measures that negatively impacted ESG-related factors (e.g., employee well-being), suggesting a trade-off between short-term financial gains and long-term sustainability goals. New evidence from Quttainah and Ayadi (2024) reinforces the role of digital integration as an enabler of ESG-driven competitive advantage. They have found that digital technologies significantly enhance emissions reduction, environmental innovation, and resource efficiency, particularly in firms with lower initial sustainability performance. This highlights how technology, as a unique resource, allows firms to achieve both environmental and financial goals, further supporting RBV’s premise that valuable and rare resources (e.g., ESG-driven technological innovation) can lead to competitive advantage. The RBV emphasizes the strategic value of unique resources and capabilities in generating competitive advantage. From this perspective, ESG initiatives can be seen as valuable intangible assets that enhance a firm’s reputation, foster innovation, and improve operational efficiencies. Firms that invest in sustainable practices are better positioned to meet evolving market demands and regulatory standards, thereby, improving their financial performance in the long term. However, the financial benefits of ESG initiatives depend on a firm’s ability to leverage these activities as strategic resources. Companies in industries with high environmental impact, such as energy or manufacturing, are more likely to benefit from sustainability efforts, while firms in less environmentally focused sectors may see fewer direct financial gains. The RBV underscores the importance of firm-specific capabilities in translating ESG initiatives into financial success, with industry-specific factors serving as critical moderators. Legitimacy theory Legitimacy Theory, as articulated by Suchman (1995), suggests that organizations seek to align their actions with societal norms and expectations to gain, maintain, or restore legitimacy in the eyes of stakeholders. In the context of ESG and CSR, firms engage in sustainability initiatives not only to secure financial returns but also to enhance their legitimacy, especially under public scrutiny or regulatory pressure. However, the financial outcomes of these actions are moderated by several factors, including regulatory environments, stakeholder scrutiny, and public visibility, leading to mixed empirical results in the literature. Firms increasingly view ESG and CSR practices as mechanisms for aligning corporate behavior with societal expectations. Companies operating in highly scrutinized industries, such as consumer goods or pharmaceuticals, are particularly inclined to adopt ESG practices to avoid reputational damage and preserve stakeholder trust. For instance, Deegan (2002) emphasizes that firms in highly visible sectors are more likely to engage in CSR to maintain legitimacy in the eyes of the public. Additionally, firms facing adverse publicity or operating in regulated industries are under continuous pressure to demonstrate ethical behavior, further reinforcing the relevance of Legitimacy Theory in understanding the relationship between ESG and financial performance. Moderating variables such as regulatory pressures, public visibility, and stakeholder scrutiny are critical in shaping how effectively firms maintain legitimacy through ESG and CSR initiatives. Companies in heavily regulated industries such as energy or finance often adopt ESG practices to comply with regulatory requirements and reduce legal risks (Khan et al., 2024). In these sectors, regulatory frameworks compel firms to align their operations with environmental and social standards, enhancing their legitimacy among stakeholders. Failing to meet regulatory expectations can result in penalties, reputational damage, and loss of market share, demonstrating the importance of legitimacy in these industries. Public visibility is another significant moderating factor in the financial impact of ESG activities. Firms that operate in industries under constant public scrutiny, particularly consumer-facing businesses, are more likely to implement comprehensive ESG strategies to avoid negative publicity and maintain stakeholder confidence. Peloza and Shang (2010) have found that companies in highly visible industries are more inclined to engage in robust ESG efforts to prevent reputational damage, which can, in turn, lead to financial gains as consumers and investors increasingly favor businesses with strong sustainability profiles. Stakeholder scrutiny is also crucial in moderating the financial outcomes of legitimacy-driven ESG activities. Companies closely monitored by investors, NGOs, or consumer groups are more likely to adopt transparent ESG strategies, which can lead to enhanced financial performance. Ellili et al. (2022) have found that firms with strong stakeholder engagement adopt ESG practices that not only meet societal expectations but also contribute to financial objectives. In industries with high stakeholder pressure, companies that fail to engage in ESG and CSR activities risk reputational damage and financial underperformance due to declining consumer trust and investor confidence. While Legitimacy Theory offers a robust theoretical explanation for why firms adopt ESG and CSR practices, the empirical evidence is mixed. In highly visible industries, ESG practices often lead to positive financial outcomes. Saini et al. (2023) have demonstrated that ESG practices reduce capital costs and improve risk management, particularly in industries subject to stringent regulatory oversight. These firms benefit financially from their ESG efforts, as they are better positioned to meet regulatory and societal expectations. However, the financial benefits of ESG initiatives are not equally distributed across industries. Firms in less visible sectors or those facing fewer regulatory pressures may not experience the same financial gains from adopting ESG practices. Verma and Mukhtaruddin (2023) have found that the financial impact of environmental responsibilities is mixed, particularly in industries with lower public scrutiny or weaker regulatory frameworks. Companies in these sectors may engage in ESG activities to maintain legitimacy but struggle to convert these actions into financial returns. Additionally, the pursuit of legitimacy can sometimes lead to shortterm, symbolic actions that fail to generate long-term financial benefits. Delmas and Montes-Sancho (2011) note that firms may adopt ESG initiatives in response to external pressures rather than integrating sustainability into their core business strategies. Such companies may engage in superficial activities, such as “greenwashing” to maintain legitimacy, which can harm long-term financial performance if stakeholders perceive these initiatives as insincere. This can lead to a loss of trust and undermine the firm’s ability to achieve sustained financial success. Legitimacy Theory suggests that firms engage in ESG and CSR activities to maintain or enhance their legitimacy in the eyes of stakeholders. These efforts are often driven by external pressures, such as regulatory requirements, societal expectations, and public scrutiny, rather than direct financial incentives. While ESG activities can help firms secure their legitimacy and manage reputational risks, their financial impact is less straightforward. Firms operating in industries with high public visibility are more likely to benefit financially from ESG efforts, as these activities help them maintain stakeholder trust and comply with regulatory standards. However, for firms in less scrutinized sectors, the financial returns on ESG initiatives may be minimal. Therefore, while Legitimacy Theory provides a strong rationale for adopting ESG practices, the financial outcomes depend heavily on the level of external pressure and stakeholder expectations. M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 6 Institutional theory Institutional Theory, as introduced by DiMaggio and Powell (1983), emphasizes both the formal and informal roles of external pressures in shaping corporate behavior. In the context of ESG and CSR, firms often adopt sustainable practices in response to institutional pressures such as regulatory requirements, industry standards, or normative societal expectations. With increasing demands to integrate sustainability, particularly through global initiatives such as the SDGs, Institutional Theory provides a framework to understand how these external factors influence corporate actions. However, the financial outcomes of ESG and CSR efforts vary based on the regulatory and normative environments in which companies operate. Empirical evidence supports the significant influence of institutional pressures on ESG and CSR activities, particularly in regions with stringent regulatory frameworks or high normative expectations. For instance, Khan et al. (2024) have found that companies in areas with strong environmental regulations are more likely to implement robust ESG strategies, which, in turn, improve financial performance. These companies adopt ESG practices not only to comply with legal requirements but also to gain competitive advantages by aligning with societal expectations. Regulatory pressures, thus, act as a key moderating variable, ensuring that ESG practices contribute to both legitimacy and financial success. Normative pressures, such as industry-specific sustainability standards, also shape corporate behavior. In industries such as energy, chemicals, and automotive, where sustainability norms are wellestablished, firms that adopt ESG initiatives often perform better financially. For example, Yu (2022) demonstrates that companies in such industries align their operations with both regulatory and market expectations, leading to improved financial outcomes. These normative pressures compel companies to exceed baseline regulatory requirements and adopt best practices, which enhance their competitiveness. However, the effects of institutional pressures are not uniform across all industries or regions. Firms in less-regulated industries or emerging markets face weaker institutional pressures, resulting in less comprehensive ESG initiatives. Javed et al. (2016) highlight that companies in non-Western markets often experience fewer regulatory and normative pressures to adopt ESG practices, leading to inconsistent financial outcomes. While these firms may implement ESG initiatives to gain legitimacy in global markets, they often struggle to attain immediate financial benefits due to weaker institutional support in their domestic contexts. Regional variations further complicate the relationship between institutional pressures and ESG performance. Firms in developed markets, such as the European Union, benefit from stronger institutional support for sustainability initiatives. For instance, Lyulyov et al. (2024) have found that European companies, especially in countries such as France, Germany, and Sweden, have been at the forefront of green branding and environmental performance, largely due to the alignment of national policies with SDGs. Conversely, firms in emerging markets such as Ukraine face challenges in achieving similar results, given weaker regulatory frameworks and less robust institutional support for sustainability. Another important factor is mimetic pressure within industries. According to DiMaggio and Powell (1983), firms often imitate the practices of their peers to maintain legitimacy and competitive parity. This is particularly true in sectors where ESG practices have become the norm. For example, Enciso-Alfaro and García-S´ anchez (2024) have found that firms with greater female representation on their boards are more proactive in climate change innovation, partly because of normative pressures to align with best practices in corporate governance. Such mimetic pressures push firms to adopt ESG strategies to maintain legitimacy and meet investor and stakeholder expectations. Despite the strong theoretical foundation of Institutional Theory, empirical findings on the financial benefits of ESG practices remain mixed. Some studies, such as those by Quttainah and Ayadi (2024), show that digital integration and environmental innovation drive financial success, particularly for firms with low initial sustainability performance. However, other studies, such as Verma and Mukhtaruddin (2023), suggest that the financial benefits of environmental responsibilities are contingent on industry and regional factors, with firms in emerging markets facing more challenges in translating ESG activities into financial gains due to weaker institutional frameworks. Institutional Theory emphasizes the role of external pressures such as regulations, norms, and societal expectations in shaping corporate behavior. Firms adopt ESG and CSR practices not necessarily for direct financial returns but to conform to these institutional demands and secure legitimacy. The financial outcomes of ESG activities under this theory are influenced by the strength of regulatory frameworks and normative pressures within specific industries or regions. Firms operating in markets with strong regulatory oversight or high societal expectations for sustainability tend to experience better financial outcomes from ESG initiatives. However, in regions with weaker regulatory environments, firms may find it more challenging to translate ESG activities into financial success. Institutional Theory highlights the importance of aligning ESG practices with external institutional demands to achieve both legitimacy and financial performance. In summary, the theoretical perspectives of Shareholder Theory, Stakeholder Theory, Agency Theory, RBV, Legitimacy Theory, and Institutional Theory each provide unique lenses through which the relationship between ESG/CSR initiatives and CFP can be understood. These theories highlight the critical role of moderating variables such as governance structures, industry type, ownership concentration, market conditions, and institutional pressures in shaping the financial outcomes of ESG and CSR activities. However, despite the extensive theoretical exploration of ESG/CSR and CFP relationships, significant research gaps remain, particularly regarding the nuanced role of moderating variables. The lack of consensus in empirical findings, driven by variations in these moderating variables, underscores the need for a more targeted analysis that synthesizes recent trends in the literature. This study aims to address these gaps by exploring the role of moderating variables in the ESG/CSR-CFP relationship through a systematic review and bibliometric analysis of research published from 2019 to 2023. Specifically, it seeks to answer the following research questions: •What are the most frequently studied moderating variables in the relationship between ESG/CSR and CFP in the literature from 2019 to 2023? •How has the focus on specific moderating variables in the ESG/CSR and CFP literature evolved from 2019 to 2023? •What primary theoretical frameworks are employed in recent ESG/ CSR-CFP relationship studies? •Are there any notable gaps or under-researched areas in the ESG/CSR and CFP literature regarding moderating variables? •What are the most influential studies, journals, or authors in ESG/ CSR and CFP research concerning moderating variables? By addressing these questions, this study aims to provide a comprehensive overview of the evolving role of moderating variables in shaping the ESG/CSR-CFP relationship, identify trends and gaps in the current literature, and offer guidance for future research in this critical area. To ensure a robust examination of the relationship between ESG/CSR initiatives and CFP, with a particular emphasis on moderating variables, it is essential to adopt a methodological approach synthesizing the wide range of existing research. In the following section, we will outline the methodology employed in this study, including the systematic review and bibliometric analysis. This approach allows for a comprehensive literature assessment, providing insights into the most frequently studied moderating variables, theoretical frameworks, and research trends M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 7 from 2019 to 2023. The methodology will detail the steps taken to ensure the rigor and reliability of the analysis, guiding the investigation of the key research questions introduced above. Methodology Based on the vast number of articles that presented conflicting results, the justification for new research in ESG-CSR-CFP relationships, with a particular focus on moderating variables, is compelling. Addressing the inconsistencies and gaps identified in existing studies, exploring underrepresented moderating factors, and adopting more rigorous and standardized methodologies are essential for advancing our understanding of how ESG and CSR initiatives impact CFP. As the global business environment evolves, this new research will contribute to academic knowledge and provide valuable insights for practitioners seeking to navigate the complexities of sustainability and financial performance in diverse and dynamic contexts. This study employs a combined methodology of bibliometric analysis and systematic review to address these research questions and provide a comprehensive overview of the current state of the literature. The bibliometric analysis starts by testing the bibliometric laws of Bradford and Lotka and follows techniques outlined by Ellili et al. (2022), including Trend Analysis, Bibliographic Coupling of Sources Analysis, Bibliographic Coupling of Articles Analysis, and Keyword Occurrence Analysis. The systematic review follows the techniques of Junior and Godinho Filho (2010), Van Kampen et al. (2012), and Jabbour (2013), utilizing a codification system to identify gaps in the research field. The review systematically analyzes financial performance variables, ESG and CSR measures, assessment methods, theoretical foundations, and the role of database providers. It also explores the statistical modeling techniques employed and identifies key areas for future research, providing a roadmap for advancing knowledge in this domain. The bibliometric analysis complements the systematic review by mapping the intellectual structure of the field and identifying key authors, influential studies, and journals. This dual approach offers a comprehensive and up-to-date overview of the existing literature while uncovering the underlying patterns and connections that have shaped academic discourse on ESG, CSR, and financial performance under the influence of moderating variables. The article is organized as follows: Section 1 is the Introduction; Section 2 analyzes the Theoretical Framework and formulates the research questions; Section 3 presents the Methodology used in this article; Section 4 is structured to present the results and discussion relevant to the present literature review and bibliometric analysis. Finally, Section 5 presents the conclusions of this work, the practical applications, theoretical collaboration, limitations of this research, and guidelines for future research. Sample selection The first step in this research involved carefully selecting articles, for which we utilized the Web of Science and Scopus databases. These databases are widely recognized in financial corporate research for their reliability and broad coverage. Scholars such as Aguinis et al. (2018) emphasize the importance of Web of Science and Scopus in conducting comprehensive literature reviews, particularly in the context of CSR. The robustness of research findings is further reinforced by the use of Web of Science, as demonstrated by Orlitzky et al. (2003) in their meta-analysis of CSR and financial performance. Similarly, Peloza (2009) recognizes Scopus’ extensive coverage, making it a key resource for collecting data on CSR and financial outcomes. Friede et al. (2015) also advocate for the combined use of Web of Science and Scopus in examining ESG and CFP, acknowledging their value in sourcing reliable, peer-reviewed articles. These collective insights underline the essential role of Web of Science and Scopus in enhancing the rigor and depth of financial corporate research. Beyond their extensive use in academic research, Web of Science and Scopus are valued for their comprehensive journal coverage, which includes a wide array of regional and non-English publications, especially within Scopus (Mongeon & Paul-Hus, 2016). Both databases maintain rigorous selection criteria to ensure that only high-quality, peer-- reviewed journals are included, which is vital for producing credible research outcomes (Harzing & Alakangas, 2016). Their advanced search capabilities allow for precise and thorough literature reviews, facilitating systematic analyses that are integral to corporate financial research (Bramer et al., 2017). Moreover, the citation analysis tools provided by Web of Science and Scopus enable researchers to track the influence of their work and assess academic impact, offering valuable insights into research trends and collaboration networks (Bornmann & Daniel, 2008). The global reach and interdisciplinary scope of Web of Science and Scopus make them indispensable for cross-disciplinary research, further establishing their reliability and broad adoption in various academic fields (Archambault et al., 2009). The consistent use of these databases in research processes not only enhances the credibility of the studies but also broadens their scope and relevance, solidifying Web of Science and Scopus as essential resources for conducting comprehensive and impactful financial corporate research. We searched the Web of Science and Scopus databases using a search string encompassing many articles. The search string utilized: (“ESG” or “CSR”) and (“financial performance” or “firm value”) AND (“moderating” or “moderator” or “moderate”). The last systematic search was completed on December 18, 2023. The sample initially comprised 610 articles from the Web of Science and Scopus databases from the 2019 to 2023 period, excluding the more recent studies such as Ye et al. (2021) and Lee and Suh (2022). We applied native filtering criteria Scopus (Subject Area: Business, Management, and Accounting; Social Sciences; Economics) and Web of Science (Categories: Business; Management). Subsequently, we imported a sample of 610 articles and filtered it to Ryann Systematic Review for a content selection analysis. Rayyan is an increasingly popular tool for conducting systematic reviews, offering significant advantages in terms of efficiency, collaboration, and accuracy. Developed by Ouzzani et al. (2016), Rayyan is a web-based application specifically designed to streamline the screening and selection process in systematic reviews. A key feature of Rayyan is its native PRISMA interface, which integrates seamlessly with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines. PRISMA is widely recognized for enhancing the transparency, reproducibility, and rigor of systematic reviews (Moher et al., 2009). By incorporating PRISMA’s framework, Rayyan ensures that researchers can easily document and visualize the flow of studies through the different phases of the review process, adhering to best practices in transparency and reporting (Haddaway et al., 2022). We apply the native PRISMA protocol selection in the Rayyan software to guarantee the reliability of the selection process. After selecting the articles, we start the analysis using the RStudio software with the Bibliometrics R package. This package allows us to use Biblioshiny, a web-based interface for bibliometric analysis. The sample includes 108 documents published between 2019 and 2023 by 320 authors from 76 academic sources. Fig. 1 presents the PRISMA flow diagram, generated using Rayyan, which visually summarizes the selection process from initial identification through final inclusion. Bibliometric analysis Bibliometric Analysis is a quantitative research method that allows scholars to systematically explore the landscape of academic literature by analyzing patterns in publication data and citations. It is particularly effective for identifying key authors, influential studies, and significant M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 8 publications peaked in 2022, the most cited year was 2020, indicating a lag between publication and citation accumulation. It is possible to identify a high article production paired with low citations, which may indicate areas of research that are heavily explored but less impactful (Garfield, 2006). This trend may occur due to research fragmentation (Boyack & Klavans, 2010), increased competition (Merton, 1968), shifts toward newer topics (Kolk, 2016), citation fatigue (Tahamtan et al., 2016), reduced novelty (Kuhn, 1962), changing methodologies (Fiss, 2011), greater article availability but lower individual impact (Laakso et al., 2011), and shorter citation lifecycles (Redner, 1998). Three stages can be identified as follows: 1. Early Growth (2019‒2020): In 2020, both article production and citations peaked, indicating that research on moderating variables in ESG/CSR-CFP was gaining significant attention. This may reflect an increased recognition of the importance of moderating factors (e.g., ownership structure, governance, or environmental regulations) in the ESG-CFP relationship. The heightened citations suggest that early publications on this topic were highly influential, potentially establishing key frameworks or models for analyzing moderating variables in ESG/CSR studies. 2. Declined Citations Despite Growth in Publications (2021‒2023): Article production continued to grow, peaking in 2022, but citations have sharply declined. This suggests a possible saturation of the research field, where numerous studies are being published, but their impact (as measured by citations) has diminished. It could also indicate that subsequent studies may focus on more niche or specific aspects of moderating variables, which are not as widely cited as the foundational work from earlier years. 3. Dip in Article Production and Citations (2023): The drop in both production and citations in 2023 might suggest a leveling off of interest or innovation in the field. Researchers may be shifting focus or waiting for more substantial developments in moderating variables before further contributions. It could also mean that the research field is consolidating, with fewer new insights being introduced in comparison to the surge in prior years. The sharp rise in early article production and citations likely points to the importance of exploring moderating variables in understanding the ESG-CFP relationship. These variables help explain why ESG performance may have varied impacts on financial outcomes depending on factors such as industry, ownership, and governance structures. The decline in citations in recent years suggests that future studies need to explore new or underexplored moderating variables or perhaps take a more interdisciplinary approach to continue adding value to the ESG/CSR-CFP literature. This might involve integrating data from different regions, industries, or firm characteristics to uncover new patterns. The short-term surge in article production (especially in 2022) may reflect a response to external pressures (e.g., the pandemic), leading to more studies investigating how these factors moderate the ESG-CFP link. However, the quick decline in citation suggests that a clear, dominant consensus or theoretical framework may still be lacking. In conclusion, while the moderating variables in ESG/CSR-CFP research experienced a spike in scholarly interest, the declining citation trend indicates the need for more innovative approaches to sustain academic influence in this domain. In the next sub-section, we will apply Bradford’s bibliographic laws to the sample articles and complement the analysis using VOSviewer and Biblioshiny resources. Bradford’s law and bibliographic coupling analysis Fig. 4 visually summarizes the application of Bradford’s Law, illustrating the concentration of core journals central to moderating variables and ESG/CSR-CFP research. Table 3 shows Bradford’s Law zone distribution, where Zone 1 includes 7 core journals that account for 37 publications, representing the most concentrated sources of impactful research. Zones 2 and 3 consist of 26 and 35 journals, respectively, with decreasing frequency of publications, reflecting a broader, less concentrated distribution of research. This distribution, generated using Biblioshiny, illustrates the varying levels of journal influence within the academic landscape. The core zone is composed of seven journals: Sustainability with 13 articles, Corporate Social Responsibility and Environmental Management with 9 articles, Cogent Business & Management with 3 articles, Finance Research Letters with 3 articles, Journal of Asian Finance Economics and Business with 3 articles, Journal of Sustainable Finance & Investment with 3 articles and Management Decision with 3 articles. Table 4 further breaks down the annual scientific production and citations by source, allowing for a more detailed analysis of the most influential journals in the field. Fig. 5 displays the bibliographic coupling map generated by VOSviewer. It reveals the clustering of journals that share similar research agendas and citation patterns. The color of the nodes corresponds to the groups formed by a set of journals, with three clusters identified. The Red Cluster focuses on the broad, cross-industry effects of CSR and ESG practices, highlighting how comprehensive ESG scores and detailed CSR disclosures influence financial metrics such as Tobin’s Q, Return on Assets (ROA), and misvaluation measures. Bofinger et al. (2022) demonstrate that higher CSR scores are associated with reduced misvaluation and enhanced firm value, indicating that the market better values firms with robust CSR practices. Additionally, Rashid et al. (2020) explore the moderating effect of CEO power on the relationship between CSR disclosures and firm performance, finding that stronger CEO power can negatively impact the transparency of CSR disclosures, which, in turn, affects firm valuation. Sreepriya et al. (2023) further investigate the role of Global Reporting Initiative (GRI) compliance as a moderating variable, revealing that adherence to GRI standards significantly enhances the impact of sustainability disclosures on firm value. These studies collectively underscore the importance of integrating ESG factors into business strategies and maintaining transparency in sustainability efforts to drive financial success and market confidence. The Blue Cluster examines sector-specific impacts of CSR practices, particularly within industries such as tourism and energy. This cluster explores how CSR activities, especially those related to environmental sustainability and social governance, affect financial performance metrics such as Net Interest Margin (NIM), ROA, and Tobin’s Q. Javeed and Lefen (2019) highlight the positive impact of CSR on financial performance in the energy sector, particularly through environmental sustainability initiatives that enhance firm value and profitability. Similarly, Nagalingam et al. (2022) analyzed the tourism sector and found that companies with strong CSR practices in environmental and community engagement experienced higher financial returns. Alani and Makhlouf (2023) add to this perspective by examining how ownership structures, such as state-owned versus private firms, moderate the relationship between CSR and financial performance, with state-owned firms benefiting more from CSR activities in emerging markets. These findings suggest that tailored CSR strategies that align with sector-specific dynamics and regulatory environments can maximize Table 2 Annual scientific production over the years and average citations per year. Year Annual Scientific Production Average Citations Per Year 2019 10 27,9 2020 14 49,79 2021 22 29,36 2022 38 13,63 2023 24 4,17 Source: Biblioshiny. M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 15 financial returns, particularly in industries that face high public and regulatory scrutiny. At last, in the Green Cluster, the focus shifts to a more nuanced exploration of CSR and ESG initiatives within specific contexts, such as food safety and finance, emphasizing the strategic alignment of these initiatives with corporate goals. Jihadi et al. (2021) examine the food industry and find that financial ratios (e.g., liquidity and leverage) moderate the impact of CSR activities on firm value, with firms possessing higher liquidity and lower leverage better positioned to leverage CSR for financial gains. Brooks et al. (2020) investigate the finance sector and reveal that firms adopting differentiation strategies benefit more from CSR initiatives in terms of profitability and firm value, highlighting the importance of aligning CSR efforts with a firm’s strategic objectives. Naseem et al. (2019) further explore the moderating role of financial ratios in the CSR-financial performance relationship across various industries in emerging markets, finding that high leverage can dampen the positive effects of CSR on firm value. This cluster emphasizes the need for firms to carefully consider their strategic positioning, financial health, and market environment when designing and implementing CSR and ESG strategies to ensure maximum financial and competitive gains. In the next sub-section, we will apply Lotka’s Law and Bibliographic Coupling Analysis to the sample articles and complement the analysis using VOSviewer and Biblioshiny resources. Lotka’s law and bibliographic coupling analysis Table 5 applies Lotka’s Law to analyze author productivity, showing the relationship between the number of authors and publications in moderating variables and the ESG/CSR-CFP research field. It illustrates a typical distribution pattern of authorship in academic literature, where a few authors are highly prolific, while the majority contribute only occasionally. In this dataset, 296 authors wrote only 1 document each — accounting for 95.2 % of the total — reflecting a large pool of infrequent contributors. A smaller group of 14 authors — representing 4.5 % — wrote 2 documents each, showing moderate productivity. Finally, a single author wrote three documents, showcasing the high productivity that Bradford’s Law predicts for a “core” group of authors who contribute most significantly to literature. This pattern confirms the law’s principle that a few authors generate most publications in any field, highlighting the uneven distribution of scientific output. Fig. 6 illustrates author productivity by Lotka’s Law, highlighting the disproportionate contribution of a few highly prolific authors. The VOSviewer software permits the creation of maps based on bibliographic data. We applied the bibliographic coupling analysis Fig. 4. Graphic resume of the Bradford’s Law; generated by Biblioshiny. Table 3 Bradford’s law zone distribution. Zone Total of Journals Total_Frequency Cumulative_Frequency Zone 1 7 37 37 Zone 2 26 36 73 Zone 3 35 35 108 Source: Biblioshiny. Table 4 Annual scientific production and average citations per year. Source Documents Citations Sustainability 13 155 Corporate Social Responsibility and Environmental Management 9 259 Cogent Business & Management 3 56 Finance Research Letters 3 87 Journal of Asian Finance Economics and Business 3 40 Journal of Sustainable Finance & Investment 3 11 Management Decision 3 57 Review of Managerial Science 3 68 Source: Biblioshiny. Fig. 5. Bibliographic coupling map by sources (Journals); generated by VOSviewer. Table 5 Author’s productivity through Lotka’s law. Documents Written N◦of Authors Proportion of Authors 1 296 0.952 2 14 0.045 3 1 0.003 Source: Biblioshiny. M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 16 based on the shared references. Fig. 7 shows the bibliographic coupling map of articles, identifying key clusters and the intellectual structure of the field as determined by shared references. We identified five research clusters: yellow, green, blue, red, and purple. Each one is based on the shared bibliographic references. In examining the dynamics of CSR and its impact on financial performance, the Yellow Cluster primarily focuses on how CSR disclosures influence market perceptions and firm value. Research in this cluster (e. g., Bofinger et al., 2022) highlights that transparency in CSR practices significantly enhances investor confidence and reduces information asymmetry, leading to improved financial performance. Bofinger et al. (2022) found that firms with robust CSR reporting often enjoy higher market valuations, especially in regions with stringent regulatory frameworks and high stakeholder expectations. Moderating variables such as firm size, industry type, and CEO characteristics is also critical. For example, Rashid et al. (2020) show that larger firms benefit more from CSR disclosures due to their greater visibility and scrutiny from investors and regulators. In contrast, Butt et al. (2020) demonstrate that firms in highly regulated or consumer-facing industries, where public scrutiny is intense, see enhanced financial outcomes from engaging in visible CSR activities. Moreover, the power dynamics within firms (e.g., the influence of a strong CEO) can direct the strategic focus of CSR efforts, aligning them more closely with market expectations and thereby amplifying their positive impact on firm value. These findings underscore the importance of considering both internal and external factors when evaluating the financial benefits of CSR activities. The Green Cluster delves into the integration of ESG criteria into business strategies and their subsequent impact on firm value and Fig. 6. Author productivity through Lotka’s Law; generated by Biblioshiny. Fig. 7. Bibliographic coupling articles map; generated by VOSviewer. M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 17 financial stability. Studies within this cluster, such as those by Sreepriya et al. (2023), demonstrate that firms effectively integrating ESG practices into their operations tend to perform better in terms of market valuation and financial resilience. Sreepriya et al. (2023) found that adherence to recognized sustainability standards (e.g., GRI) increases a firm’s credibility and trust among investors, which can enhance financial outcomes. Similarly, Nisar Ahmad et al. (2021) emphasize that the financial benefits of ESG practices are moderated by economic conditions and market maturity. In developed markets, where governance structures are robust and investor sentiment favors sustainability, firms with high ESG scores are more likely to attract institutional investors and achieve higher valuations. Conversely, Jihadi et al. (2021) point out that in emerging markets, where ESG practices are still evolving, the impact on firm value may be less pronounced but is gaining traction as awareness and regulatory support increase. These studies collectively highlight that while ESG integration generally boosts firm value, the extent of its impact is influenced by market-specific factors and the broader economic context. The Blue Cluster focuses on identifying and analyzing the moderating variables that influence the outcomes of ESG and CSR initiatives on financial performance. This cluster emphasizes that the effectiveness of these initiatives is not uniform and depends heavily on a range of firmspecific characteristics and external factors. For example, Brooks et al. (2022) show that larger firms often see greater benefits from their ESG and CSR activities due to their higher visibility and the greater scrutiny they receive from investors and the public. Similarly, Vuong (2022) highlights the crucial role of audit firm tenure; firms with longer audit relationships may present more credible ESG disclosures, which enhances their market valuation. Chang et al. (2019) add another layer by examining the impact of media freedom, finding that in markets with higher media freedom, CSR disclosures lead to improved firm value due to increased public scrutiny. These studies underscore the importance of understanding the specific contexts in which ESG and CSR activities are deployed, as the interplay of these moderating variables can significantly alter their impact on financial performance. The Red Cluster explores the integration of ESG criteria into financial performance metrics and its effect on overall firm performance, particularly during periods of economic volatility. Wang (2023) suggests that firms that incorporate ESG considerations into their strategic management and financial planning are better positioned to navigate market fluctuations and maintain stable performance. For instance, integrating ESG criteria into financial planning can enhance a firm’s resilience and adaptability in volatile markets, leading to more sustainable long-term growth (Wang, 2023). This integration is particularly beneficial in industries facing frequent disruptions, where ESG-driven strategies help firms manage risks and seize opportunities more effectively. E-Vahdati (2023) further explores this theme by examining how ESG integration fosters financial innovation, focusing on the development of new metrics for measuring sustainability impacts. The role of economic cycles as a moderating variable is also crucial; during economic downturns, Albuquerque (2020) found that firms with strong ESG practices tend to perform better because their focus on sustainability and ethical practices fosters greater trust and confidence among stakeholders, thereby, stabilizing their financial performance. Finally, the Purple Cluster comprises niche studies focusing on the unique impacts of ESG considerations within specific sectors or under unique market conditions. This cluster emphasizes that the financial impact of ESG activities can vary significantly depending on sectorspecific dynamics and market maturity. For instance, Zhou et al. (2021) investigated the banking sector and find that firms engaging in responsible lending and promoting financial inclusion see enhanced reputational benefits and reduced risk, leading to improved financial performance. Similarly, in the real estate sector, Sebastiano Cupertino et al. (2021) show that firms prioritizing sustainable building practices and energy efficiency attract environmentally conscious investors, thereby, boosting their market valuation. Ali Uyar et al. (2022) explored the tourism sector, demonstrating that strategic orientations (cost leadership vs. differentiation) significantly affect CSR performance. These studies highlight the importance of tailoring ESG strategies to fit the specific needs and conditions of different sectors, as well as the varying levels of market maturity, to optimize their impact on financial performance. In the next sub-section, we will apply Keyword Analysis to the sample articles using VOSviewer resources. Keyword analysis (Co-Occurrence analysis) Keyword analysis using VOSviewer is a valuable bibliometric approach that identifies key research themes and trends by examining the co-occurrence of keywords within academic publications. By constructing co-occurrence networks, VOSviewer visually maps how frequently specific keywords appear together in the same documents, revealing clusters of related concepts. This helps researchers identify core topics, emerging trends, and potential research gaps within a field. Additionally, the strength of the connections between keywords offers insights into the relationships between different research areas, guiding future research directions and supporting interdisciplinary exploration. VOSviewer is widely used in systematic reviews and research planning due to its ability to quantify and visualize the intellectual structure of a domain effectively. Fig. 8 presents a VOSviewer-generated keyword co-occurrence map depicting the major themes and conceptual linkages within the literature. We analyzed the five clusters that were automatically identified based on the keywords shared by articles. The Red Cluster focuses on CSR’s impact on management strategies and financial outcomes, grounded in Stakeholder Theory and Shareholder Value Maximization. Bofinger et al. (2022) explore how CSR initiatives can enhance market efficiency and firm value, using financial metrics such as Tobin’s Q. Their findings align with Stakeholder Theory, suggesting that CSR activities cater to a broader range of stakeholders, thereby, improving market perceptions and, subsequently, financial performance. Similarly, Cho and Tsang (2020) investigate how aligning CSR with product strategies, such as cost leadership or differentiation, enhances a firm’s financial performance. The research supports the idea that CSR, when integrated into strategic business operations, can significantly boost firm value, especially when external market sentiment toward sustainability is favorable. The Blue Cluster delves into the interplay between financial performance, corporate governance, and CSR, with a foundation in Agency Theory and Stakeholder Theory. Rashid et al. (2020) examined how CEO power moderates the relationship between CSR and financial performance, revealing that stronger governance mechanisms can enhance the positive effects of CSR on the firm value measured by Tobin’s Q. This finding aligns with Agency Theory, which posits that effective governance can mitigate agency problems and ensure that CSR activities are aligned with shareholder interests. Guo et al. (2020) further explore this dynamic, finding that governance structures, such as board size and independence, significantly influence how CSR initiatives translate into firm value, underscoring the importance of robust governance frameworks in maximizing the financial benefits of CSR. The Green Cluster emphasizes sustainability strategies and their impact on performance metrics, drawing on Signaling Theory and Legitimacy Theory. Vuong (2022) examines how investor sentiment toward CSR affects financial performance, highlighting that positive investor sentiment can significantly boost financial outcomes. This supports Signaling Theory, which suggests that companies engaging in CSR signal their commitment to ethical practices, thereby, attracting positive investor attention. Chang et al. (2020) investigated the moderating role of media freedom on the CSR-financial performance relationship, demonstrating that greater media freedom amplifies the positive impact of CSR on financial outcomes. This aligns with Legitimacy Theory, which posits that organizations strive to operate within M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 18 the norms and values of their social environment to maintain legitimacy. The Yellow Cluster focuses on risk management, shareholder value, and their determinants, underpinned by Risk Management Theory and Agency Theory. Leopizzi (2023) examines how CSR initiatives affect firm value in the context of various risk management strategies, finding that effective risk management enhances the positive effects of CSR on firm value. Sreepriya et al. (2023) discuss the role of GRI compliance as a moderating factor in the CSR-financial performance link, emphasizing the importance of transparency and risk mitigation. These findings suggest that companies that integrate robust risk management practices and adhere to sustainability reporting standards are better positioned to maximize the financial benefits of CSR. The Purple Cluster explores governance issues, ownership structures, and legitimacy concerning CSR and financial performance, drawing from Agency Theory and Stakeholder Theory. Brooks et al. (2020) analyzed the relationship between audit firm tenure and CSR, demonstrating that longer audit firm tenure, combined with robust CSR practices, enhances firm value. Javeed and Lefen (2019) examine how different ownership structures impact the CSR-financial performance relationship, revealing that firms with diverse ownership structures are better able to capitalize on CSR initiatives. These studies underscore the importance of governance mechanisms in moderating the impact of CSR activities on firm value, suggesting that internal governance factors play a crucial role in shaping CSR effectiveness. Finally, the Cyan Cluster examines ESG criteria, particularly environmental performance, and their financial implications, guided by the RBV and Institutional Theory. Ahmad et al. (2021) revisit the impact of ESG on financial performance, highlighting that environmental performance has a particularly strong impact on financial metrics such as ROA and stock returns. Naseem et al. (2019) discuss how traditional financial metrics such as liquidity and leverage moderate the impact of ESG efforts on overall financial performance, indicating that companies with healthier financial positions are better positioned to benefit from ESG investments. These findings suggest that firms with solid financial foundations can more effectively leverage their ESG initiatives to improve financial outcomes. Moderating variables analysis Based on the frequent count analysis of the 108 articles, we identified the most common moderating variables at play in the ESG/CSR-CFP research. Table 6 provides a detailed classification of the articles based on the primary moderating variables identified. This categorization highlights critical factors such as audit firm tenure, audit quality, board characteristics, and CEO characteristics, frequently examined to assess their moderating effects on the ESG/CSR-CFP relationship. Fig. 9 presents a frequency count of these moderating variables, highlighting which factors have been most examined in recent studies. This visualization helps to underscore the importance of specific moderating variables, such as board and firm characteristics, in shaping the ESG/CSR-CFP dynamic. The five most frequent moderating variables influencing the relationship between ESG/CSR measures and CFP are Board Characteristics, Firm Characteristics, Ownership Structure, Social Influence, Industry Characteristics, and CEO Characteristics. These categories collectively represent the most studied moderators shaping the impact of sustainability practices on financial outcomes. Board Characteristics are the most frequent moderating variables, accounting for 19.3 % of the total occurrences. This category includes elements such as board size, diversity, independence, and the presence of sustainability committees. The board’s composition and structure significantly influence a company’s strategic direction, especially concerning ESG and CSR initiatives. A well-composed board, characterized by diversity and independence, is better equipped to oversee and support sustainability practices that align with long-term shareholder value. Strong governance frameworks provided by the board can enhance the credibility and effectiveness of ESG/CSR strategies, thus, positively impacting financial performance. Similarly, Firm Characteristics make up 17.4 % of the moderating variables, reflecting their substantial influence. This category includes factors such as firm size, age, profitability, leverage, and operational efficiency, which affect a firm’s ability to implement and benefit from ESG and CSR initiatives. For example, larger firms often have more resources and capabilities to invest in comprehensive sustainability programs, while firms with high leverage may face financial constraints that limit their ability to engage in CSR activities. The prominence of firm Fig. 8. Keyword Map; generated by VOSviewer. M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 19 characteristics as a moderator underscores the importance of understanding company-specific traits when assessing the financial impacts of sustainability efforts. Ownership Structure also plays a critical role, accounting for 7.3 % of the total moderating variables. This category includes aspects such as ownership concentration, institutional ownership, family ownership, and shareholder activism. Different ownership structures can influence a firm’s strategic priorities and openness to adopting ESG and CSR measures. For instance, firms with concentrated ownership, such as those dominated by a few large shareholders, might prioritize long-term sustainability if it aligns with the owners’ preferences and objectives. Conversely, firms with dispersed ownership might experience challenges in achieving consensus on sustainability strategies, potentially impacting their financial benefits from ESG and CSR initiatives. The high frequency of ownership structure as a moderator highlights its role in shaping corporate governance and strategic decision-making. In addition to governance-related factors, Social Influence represents 5.5 % of the moderating variables. This category captures the impact of societal expectations, cultural norms, and stakeholder pressures on a company’s ESG and CSR practices. Factors such as community engagement, social responsibility pressures from customers and investors, and media attention significantly influence corporate behavior. Companies that effectively respond to social pressures often experience enhanced reputation, customer loyalty, and, consequently, improved financial performance. The presence of social influence as a frequent moderator emphasizes its importance in driving corporate sustainability strategies and outcomes. Industry Characteristics are also prominent, identified as moderating variables in 4.6 % of the cases. This category includes sector-specific dynamics, regulatory requirements, competitive intensity, and market maturity. Certain industries, such as energy, mining, and manufacturing, face higher regulatory scrutiny and societal expectations due to their environmental impact. Firms in these sectors may need to adopt more robust ESG strategies to comply with regulations and maintain their social license to operate. Conversely, firms in lessregulated industries might not experience the same level of pressure, leading to varied financial impacts of their sustainability initiatives. The frequency of this moderator underscores the significant role of industry context in determining the financial implications of ESG and CSR activities. Finally, CEO Characteristics also account for 4.6 % of the moderating variables. This category includes factors such as CEO power, tenure, ethical orientation, and leadership style. The CEO’s vision and commitment to sustainability can significantly influence a firm’s strategic direction and the effectiveness of its ESG/CSR initiatives. A CEO who prioritizes ethical governance and sustainability is likely to foster a corporate culture that values long-term success over short-term gains, which can enhance a firm’s reputation and financial stability. The frequent mention of CEO characteristics as a moderating variable underscores the critical influence of executive leadership on the success of sustainability initiatives. In conclusion, the aforementioned moderating variables collectively account for a significant portion of the dataset. These variables highlight the complex interplay between governance, leadership, social pressures, industry-specific contexts, and ownership dynamics in shaping the financial outcomes of ESG and CSR initiatives. Understanding these moderators is crucial for businesses looking to optimize their sustainability strategies and enhance financial performance. Systematic review Following the proposed classification framework by Junior and Godinho Filho (2010), Van Kampen et al. (2012), and Jabbour (2013), we applied a codification system and a frequency count analysis to identify research gaps. We conducted a comprehensive review and analysis of 108 selected articles, subsequently categorizing them based on their specifications. Table 7 provides a complete categorization matrix of articles based on the classification and coding framework. This classification endeavor facilitates a coherent comprehension and analysis of the knowledge and methodologies in the selected papers. In the following subsections, we discuss the results of the seven categories provided by the categorization matrices, identifying the existing knowledge base and the gaps in it that require further studies. We graphically show the variable’s distribution of each category, providing an easy view of how the knowledge has been explored in the Table 6 Moderating variable classification. Moderator Refs. Audit Firm Tenure Brooks et al. (2020), Brooks et al. (2022). Audit Quality Dakhli (2022), Fuadah et al. (2022) Board Characteristics Rossi et al. (2021), Albitar et al. (2020), Chijoke-Mgbame et al. (2020), Karim et al. (2020), Lee (2021), Li et al. (2022), Sampong et al. (2021), Ahmad et al. (2023), Pekovic and Vogt (2021), Shakil et al. (2022), Kahloula et al. (2022), Al-Shammari et al. (2023), Nirino et al. (2022), Nekhili et al. (2021), Brinette et al. (2023), Shakil (2021), E-Vahdati et al. (2023), Ooi et al. (2022), Yeon et al. (2021), Butt et al. (2020). CEO Characteristics Ghardallou (2022), Pham and Tran (2020), Almulhim and Aljughaiman (2023), Velte (2020), Okafor et al. (2023). Competitive Environment Rasheed and Ahmad (2022), Bashir (2022). Cultural Factors Shi and Veenstra (2021), Le et al. (2023), DasGupta and Roy (2023), Liu et al. (2023). Sustainability Indicators Chen and Xie (2022), Grassmann (2021), Zhou et al. (2021). Economic Indicators Alfalih (2022). Financial Aspects Saadaoui and Ben Salah (2023), Coleman and Wu (2021), Ryu (2019). Financial Flexibility Guo et al. (2020) Firm Characteristics Javed et al. (2020), Dkhili (2023), Akben-Selcuk (2019), Machmuddah et al. (2020), Ting (2021), Handayati et al. (2022), Shakil (2022), Jiang et al. (2020), Wirawan et al. (2020), (Wang et al., 2023), Alshorman et al. (2022), Aqabna et al. (2023), Espinosa-M´ endez, Maquieira and Arias (2023), D’Amato and Falivena (2020), Abdi et al. (2022), S´ anchez-Infante Hern´ andez et al. (2020), Al-Dah (2019), Naseem et al. (2019), Ahmad et al. (2021). Firm Strategy Uyar et al. (2023) Growth and Market-Based Assets de la Fuente et al. (2022), Lin et al. (2020). Industry Characteristics Jeong (2021), Wang (2022), Jia (2020), Qureshi et al. (2020), Kaupke and zu Knyphausen-Aufseß (2023), Bui & Bui (2021) Internationalization .Sang et al. (2022) Market Sentiment Bofinger et al. (2022), Heyden and Rock (2022), Vuong (2022). Marketing and Media Sun et al. (2019), Fu et al. (2022), Chang et al. (2019). Other Wen et al. (2022), Asante-Appiah and Lambert (2023), Boulhaga et al. (2023), Cupertino et al. (2021). Ownership Structure Ang et al. (2022), Chi et al. (2022), Muda et al. (2019), Ali et al. (2019), Bui and Bui (2021), Bai (2022), Rastogi et al. (2023), Tarighi et al. (2022). Political and Governance Factors Huang (2022), Lee and Li (2022). Product and Strategic Management Cho and Tsang (2020). R&D Investment Al-Shammari et al. (2022), Duan et al. (2023). Regulatory Environment Forgione et al. (2020). Social Influence Khan et al. (2023), Garel et al. (2022), Oware and Mallikarjunappa (2022), Zhao et al. (2022), Gallego-´ Alvarez and Pucheta-Martínez (2022), Bifulco et al. (2023). Social Ties Jang et al. (2019). Stakeholder Influence Rashid et al. (2020), Tsang et al. (2022). Tax and Regulation Tasnia et al. (2021). Technology and Innovation Chouaibi and Chouaibi (2021). Source: Produced by Authors. M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 20 sample articles. We identified the 20 most representative gaps. Each gap is identified by the letter “G” and the numbers 1 to 20 in highlighted text format for easy identification. Financial performance research gaps This classification category was structured to list the selected articles according to their Financial Performance Measure. Fig. 10 depicts the percentage distribution of these financial performance categories, indicating that Category 1A, which includes valuation metrics such as Tobin’s Q and market-to-book ratio, accounts for the highest proportion at 51.06 %. This suggests a predominant focus on market-based performance measures in the literature that is particularly relevant for assessing the impact of ESG and CSR initiatives, which are generally designed to enhance long-term value rather than immediate financial returns (Verma & Mukhtaruddin, 2023; Wagner, 2011). Profitability metrics (1B), including ROA, return on equity (ROE), and net profit margin, represent another significant area of focus, making up 34 % of the studies. For example, Wagner (2011) shows that socially responsible practices can enhance profitability by driving operational efficiencies, reducing costs, and fostering customer loyalty. However, the impact of moderating variables such as corporate governance structures and regulatory environments in this relationship is less explored, indicating an area for further research. Understanding these moderating effects could provide deeper insights into optimizing financial outcomes through ESG practices. Risk management metrics (1C) are another critical yet underrepresented area in ESG research, constituting less than 5 % of the studies. These metrics, which include credit risk, volatility, and beta, are essential for assessing how ESG and CSR initiatives contribute to financial risk mitigation. The systematic review by Verma and Mukhtaruddin (2023) underscores the limited exploration of these metrics, particularly in how different moderating variables (e.g., geographic location and industry-specific risks), influence the effectiveness of ESG practices in reducing financial risks. This gap suggests a need for more focused research on the role of ESG in enhancing financial resilience. G1: Explore risk metrics such as credit risk, volatility, and beta systematic risk in upcoming articles Innovation metrics (1D), including R&D expenditure and patent counts, are also notably underrepresented in the literature, representing only 0.71 % of the studies. These metrics are crucial for assessing the role of ESG and CSR initiatives in driving innovation within firms. The limited focus on innovation suggests a gap in exploring how sustainability practices contribute to long-term financial performance through innovation, particularly when moderated by factors such as industry innovation rates and access to sustainable technologies. The work by Bartolacci et al. (2020) highlights the need for more research to understand the broader implications of ESG on innovation. G2: Explore innovation metrics in future articles, such as R&D expenditures and patent counts Emerging financial performance indicators (1E), such as those related to stakeholder value creation and intangible assets, are gaining importance as integrated reporting frameworks such as the GRI become more widely adopted. Common variables in this category include brand value, employee satisfaction, and customer loyalty. The absence of extensive research on Total Shareholder Return (TSR) in the context of ESG and CSR initiatives represents a significant gap in the current literature. TSR is a key indicator of overall shareholder value, combining both capital gains and dividends, and remains underexamined. This gap is noteworthy because TSR directly reflects the financial benefits delivered to shareholders over time, making it a crucial measure of how ESG and CSR efforts translate into tangible returns for investors. Market performance metrics (1F), such as stock price, market share, and sales growth, account for 4.26 % of the studies. These metrics are vital for understanding the competitive advantages conferred by sustainability practices. The study by Hang et al. (2019) indicates that stock price directly reflects market perceptions and investor sentiment, and moderating factors such as market volatility and investor behavior can significantly influence its relationship with ESG activities. The research on valuation and profitability metrics in the context of ESG and CSR initiatives is well-developed and supported by robust evidence from recent literature. However, significant gaps remain in the study of risk management, market performance, innovation, and emerging financial performance indicators, particularly the TSR when considering the effects of moderating variables. G3: Explore more financial indicators, such as brand value, employee satisfaction, customer loyalty, and TSR Fig. 9. Moderating variables frequency count; generated by Matplotlib. M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 21 Table 7 Categorized articles based on the classification and coding framework. Refs. 1 2 3 4 5 6 7 Abdi et al. (2022). 1A 2C/ 2F/ 2B/ 2A 3A 4C/ 4A 5I/ 5A 6B 7A/ 7C Ahmad et al. (2021). 1A/ 1B 2C/ 2F/ 2B/ 2A 3A 4C/ 4D 5I/ 5E 6B 7B/ 7C Akben-Selcuk (2019). 1B 2G 3D 4C/ 4D 5I 6B 7B/ 7C Albitar et al. (2020). 1A 2A 3D 4C/ 4D 5I/ 5A/ 5C 6B 7C Al-Dah (2019). 1A 2G 3D 4D/ 4F 5I 6B 7B/ 7C Alfalih (2022). 1A/ 1B 2C/ 2F/ 2B/ 2A 3H 4C/ 4D 5I/ 5A 6C 7C Ali et al. (2019). 1A 2F/ 2G 3C 4C/ 4D 5I/ 5A 6B 7C Almulhim and Aljughaiman (2023). 1B 2C/ 2F/ 2B/ 2A 3D 4D/ 4C 5I 6C 7B/ 7A/ 7C Al-Shammari et al. (2022). 1A 2G 3A 4C/ 4D 5I 6C 7B/ 7C Al-Shammari et al. (2023). 1B 2G 3D/ 3A 4D 5I 6B 7B/ 7C Alshorman et al. (2022). 1C 2C/ 2F/ 2B/ 2A/ 2G 3H 4C 5I 6B 7B/ 7C Ang et al. (2022). 2E 2C/ 2F/ 2B/ 2A 3E 4C 5G 6C 7B/ 7C Aqabna et al. (2023). 1A/ 1B 2C/ 2F/ 2B/ 2A/ 2G 3D 4C/ 4D/ 4A 5I/ 5H/ 5C 6C 7B/ 7A/ 7C Asante-Appiah and Lambert (2023). 1A/ 1B 2A 3C 4A/ 4C 5I 6B 7B/ 7C Bai (2022). 1D 2G 3A 4C/ 4D 5I 6B 7C Bashir (2022). 1A/ 1B 2G/ 2D 3B 4C/ 4D 5D/ 5F 6C 7B/ 7A/ 7C Bifulco et al. (2023). 1F 2A 3F 4C/ 4D 5I/ 5A/ 5J 6B 7B/ 7C Bofinger et al. (2022). 1A 2A 3G/ 3F 4C 5I/ 5J 6C 7B/ 7C Boulhaga et al. (2023). 1A 2A 3D 4C/ 4D 5I/ 5A 6C 7B/ 7C Brinette et al. (2023). 1A 2A 3D 4C/ 4D 5A/ 5E 6B 7B/ 7C Brooks et al. (2020). 1A 2F/ 2A/ 2G 3C 4C 5I/ 5J 6A 7B/ 7C Brooks et al. (2022). 1A 2A/ 2G 3C 4C/ 4D 5J/ 5F 6A 7B/ 7C Bui and Bui (2021). 1B 2F/ 2G/ 2D 3D 4C 5A/ 5J 6C 7A/ 7C Butt et al. (2020). 1A/ 1B 2F/ 2G 3D/ 3A 4C/ 4D 5A 6B 7A/ 7C Broadstock et al. (2021). 1A/ 1B 2G 3C 4C/ 4D 5I 6B 7A/ 7C Chang et al. (2019). 1A 2C/ 2F/ 2G 3E 4C 5I/ 5A 6B 7B/ 7C Chen and Xie (2022). 1A/ 1B/ 2E 2A 3F 4C/ 4D 5I 6C 7B/ 7C Chi et al. (2022). 1B 2G 3D 4C/ 4E/ 4B 5G 6A 7B/ 7C Chijoke-Mgbame et al. (2020). 1B 2F/ 2G 3D/ 3A 4D/ 4C 5I 6B 7A/ 7C Cho and Tsang (2020). 1A 2G 3G 4B 5I/ 5A 6B 7C Chouaibi and Chouaibi (2021). 1A 2F 3G/ 3F 4C/ 4F 5I/ 5A/ 5H 6C 7B/ 7C Coleman and Wu (2021). 1A/ 1B 2B 3H 4D/ 4C 5G 6B 7A/ 7C Cupertino et al. (2021). 1B 2C/ 2F/ 2B/ 2A 3A 4B/ 4C 5A/ 5J 6A 7B/ 7C Dakhli (2022). 1A/ 1B 2G 3C 4D/ 4C 5A/ 5J 6B 7B/ 7C D’Amato and Falivena (2020). 1A/ 1F 2G 3A 4C/ 4D 5I/ 5A/ 5H 6B 7B/ 7A/ 7C DasGupta and Roy (2023). 1A/ 1B 2A 3E 4E 5I 6B 7B/ 7C de la Fuente et al. (2022). 2E/ 1A 2F/ 2A 3G 4A/ 4F/ 4C/ 4D 5H/ 5J/ 5F 6B 7B/ 7C Dkhili (2023). 1A 2A 3B 4C/ 4D 5I/ 5A/ 5H/ 5J 6C 7B/ 7C Duan et al. (2023). 1A 2A 3G 4C 5I/ 5A 6A 7B/ 7C Espinosa-M´ endez and Maquieira (2023). 1A 2C/ 2F/ 2B/ 2A 3H 4D 5C 6C 7B/ 7C E-Vahdati et al. (2023). 1F 2C/ 2F/ 2B/ 2A 3D 4C 5I/ 5A 6C 7B/ 7C Forgione et al. (2020). 2E 2C/ 2F/ 2B/ 2G 3C 4D/ 4C 5J/ 5F 6B 7B/ 7C Fu et al. (2022). 1C 2F/ 2A 3F 4C 5I 6B 7B/ 7C Fuadah et al. (2022). 1A/ 1B 2A 3C 4C/ 4D 5A/ 5C 6C 7C Gallego-´ Alvarez and Pucheta-Martínez (2022). 1A/ 1B 2E 3D/ 3A 4C/ 4D 5I/ 5H/ 5J 6B 7B/ 7C Garel et al. (2022). 1A 2C/ 2F/ 2G 3F 4C 5I/ 5J 6B 7B/ 7C Ghardallou (2022). 1A/ 1B 2A/ 2G 3D 4C/ 4D/ 4B 5I/ 5E 6C 7B/ 7A/ 7C Grassmann (2021). 1A 2C/ 2F/ 2G/ 2D 3F/ 3C 4D/ 4C 5I 6A 7B/ 7C Guo et al. (2020). 1A 2F/ 2G 3H/ 3G 4D 5I/ 5A 6B 7A/ 7C Guo et al. (2020). 1A/ 1C 2G 3H/ 3G 4C/ 4D/ 4B 5A 6B 7B/ 7C Handayati et al. (2022). 1A 2F/ 2G 3A/ 3A 4C 5A/ 5J 6A 7A/ 7C Huang (2022). 1B 2G 3C 4C/ 4D 5I/ 5A/ 5J 6B 7B/ 7C Sreepriya et al. (2023). 1A/ 1B 2A 3F 4C 5G 6C 7B/ 7C Jang et al. (2019). 1B 2G 3E 4C/ 4D 5I/ 5A 6B 7B/ 7C Javed et al. (2020). 1A/ 1B 2G 3D 4D/ 4C 5A 6A 7A/ 7C Jeong (2021). 1B 2F 3B 4F 5I/ 5J/ 5C 6A 7B/ 7C Jia (2020). 1A 2G 3B 4C 5I/ 5J/ 5C 6C 7B/ 7A/ 7C Jiang et al. (2020). 2E 2C/ 2F/ 2G 3B 4C 5A/ 5J/ 5E 6C 7B/ 7C Kahloula et al. (2022). 1A/ 1B 2A/ 2G 3D 4C/ 4D/ 4E 5I/ 5A 6C 7B/ 7A/ 7C Karim et al. (2020). 1A/ 1B 2B/ 2G 3D 4D/ 4C 5I/ 5J 6C 7B/ 7A/ 7C Kaupke and zu Knyphausen-Aufseß (2023). 1A 2A 3B 4C 5I/ 5F 6B 7B/ 7C Khan et al. (2023). 1B 2C/ 2F/ 2G 3F 4C/ 4D 5I 6A 7B/ 7C Le et al. (2023). 1A 2G 3D 4D/ 4C 5I/ 5J 6B 7B/ 7A/ 7C Lee and Li (2022). 1B 2A 3E 4C/ 4A 5I/ 5E/ 5K 6C 7B/ 7C Lee (2021). 1B 2C/ 2G 3D 4C/ 4D 5A/ 5J/ 5E 6B 7B/ 7C Li et al. (2022). 1A/ 1B 2G 3D 4C 5I/ 5J 6C 7C Lin et al. (2020). 1A 2G 3C 4C 5J/ 5F 6C 7B/ 7C Liu et al. (2023). 2E 2B 3E 4D 5I 6B 7B Machmuddah et al. (2020). 1A 2G 3A 4C 5B/ 5A 6B 7C Muda et al. (2019). 1A 2F/ 2G 3C 4C/ 4D 5A 6A 7A/ 7C Naseem et al. (2019). 1A 2G 3A 4C/ 4D/ 4E 5I/ 5D 6A 7C Nekhili et al. (2021). 1A 2C/ 2F/ 2B/ 2A 3D 4C/ 4D 5I/ 5A/ 5J 6C 7B/ 7A/ 7C Nirino et al. (2022). 1C 2C/ 2F 3D 4C/ 4D 5I/ 5A/ 5C 6B 7C Okafor et al. (2023). 1A 2F/ 2G 3D 4D 5G 6B 7B/ 7C (continued on next page) M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 22 G4: Explore stock prices in future articles, for example, in different time frames ESG and csr measures research gaps Notable disparities exist in how different ESG and CSR categories are covered. These disparities reveal areas that have been extensively explored and others that remain underdeveloped, presenting valuable opportunities for future research. Fig. 11 illustrates the percentage distribution of these categories, revealing that “General CSR“ (2G) and “General ESG“ (2A) are the most frequently studied, accounting for the highest percentages at approximately 35 % and 20 %, respectively. This suggests a broad interest in overarching ESG and CSR themes. In contrast, categories such as “Expenditures” (2D) have significantly lower representation, indicating less emphasis on these specific aspects in the existing research. General CSR is the most extensively studied category, with numerous investigations exploring how CSR activities can enhance corporate reputation, stakeholder engagement, and financial outcomes. Early research established a positive correlation between CSR and financial performance, suggesting that CSR engagement often leads to improved risk management and corporate image enhancement (Khan et al., 2016; Jo & Harjoto, 2011; Brammer & Millington, 2008). Some studies have reinforced these findings, with Lim and Tsutsui (2012) demonstrating that CSR engagement yields long-term financial benefits, particularly when it aligns with stakeholder expectations and corporate strategy. Similarly, the social aspect of ESG, which includes labor practices, community involvement, and human rights, has also garnered substantial attention. Waddock and Graves (1997) were among the early proponents of the view that socially responsible firms performed better financially due to enhanced employee morale and customer loyalty. This perspective has been further validated by more recent research from Ye et al. (2021), who highlight that social performance is a critical driver of financial success, especially in industries where consumer and employee relations are crucial. In addition to these well-explored areas, the integrated approach to ESG, which considers environmental, social, and governance factors collectively, has gained considerable focus. Friede et al. (2015) conducted a comprehensive meta-analysis, confirming that a holistic ESG strategy is associated with superior financial performance. Recent contributions (e.g., Pellegrini, 2022) support this view, suggesting that companies with high ESG scores are better positioned to navigate market uncertainties and achieve long-term financial stability. Despite these advances, significant gaps remain, particularly in the governance and environmental categories. Governance, a crucial component of ESG, is less explored than social and CSR factors. While Gompers et al. (2003) linked strong governance to reduced agency costs, more recent studies (e.g., Freeman & Evan, 1990) indicate that the impact of specific governance practices on financial performance is context-dependent, requiring further exploration across different sectors and regions. G5: Explore disaggregated governance scores in future articles combined with moderating variables Environmental factors, although increasingly recognized as critical to financial performance, are still underrepresented in the literature relative to social and CSR issues. Research by Clarkson et al. (2011) suggests that proactive environmental strategies can result in cost savings and revenue growth. Moreover, studies such as McCright and Dunlap (2011) emphasize the growing importance of environmental sustainability in corporate strategy, particularly in response to climate change and regulatory pressures. Nevertheless, more empirical research is necessary to assess the financial impact of specific environmental initiatives across diverse industries. Table 7 (continued) Refs. 1 2 3 4 5 6 7 Ooi et al. (2022). 1A 2F 3D 4C 5I 6A 7B/ 7C Oware and Mallikarjunappa (2022). 1A/ 1B/ 1F 2G/ 2D 3F 4C/ 4D 5I 6B 7C Pekovic and Vogt (2021) 1A/ 1B 2F/ 2G 3H 4D/ 4C 5I 6C 7B/ 7C Pham and Tran (2020). 1A/ 1B 2A/ 2G 3D 4C/ 4E 5I/ 5A/ 5J 6C 7B/ 7C Qureshi et al. (2020). 1F 2C/2F/2B 3B 4C 5I/ 5J 6B 7B/ 7C Rasheed and Ahmad (2022). 1B/ 1F 2G/ 2D 3B 4C/ 4D 5I/ 5J 6C 7A/ 7C Rashid et al. (2020). 1A 2B 3E 4C/ 4D 5I/ 5J 6B 7B/ 7A/ 7C Rastogi et al. (2023). 1A 2A 3D 4D/ 4C 5E 6B 7A/ 7C Rossi et al. (2021). 1B 2G 3D/ 3A 4C/ 4D 5I/ 5A/ 5C 6B 7B/ 7A/ 7C Ryu (2019). 1A 2G 3H 4C 5I/ 5A/ 5J 6B 7B/ 7C Saadaoui and Ben Salah (2023). 1B 2C/ 2F/ 2B/ 2G 3H 4C/ 4D 5A 6B 7B/ 7C Sampong et al. (2021). 1A 2F/ 2G 3D 4D/ 4F 5I/ 5A/ 5H/ 5C 6B 7B/ 7C S´ anchez-Infante Hern´ andez et al. (2020) 2E 2C/ 2F/ 2G 3A 4C 5A/ 5J 6B 7C Sang et al. (2022) 1B 2F 3G 4C/ 4D 5H/ 5J 6A 7B/ 7C Waheed et al. (2021). 1A/ 1B 2A/ 2G 3D 4C/ 4D 5I 6B 7B/ 7C Shakil (2021). 1C 2A 3D 4C 5I/ 5A 6B 7B/ 7C Shakil (2022). 1C 2A 3A 4C 5I/ 5A/ 5J 6B 7B/ 7C Shakil et al. (2022). 1A 2C/ 2F/ 2G 3G 4C 5I/ 5J/ 5E 6A 7B/ 7C Shi and Veenstra (2021). 1A/ 1B 2C/ 2F/ 2A 3E 4C/ 4E 5J/ 5F 6B 7B/ 7C Sun et al. (2019). 1A 2F/ 2G 3H 4D/ 4B/ 4F/ 4C 5I/ 5H/ 5J 6B 7A/ 7C Tarighi et al. (2022). 1C 2F/ 2G 3C 4D/ 4C 5I/ 5J 6C 7C Tasnia et al. (2021). 1A/ 1B 2C/ 2F 3D 4C 5D/ 5J 6B 7B/ 7C Ting (2021). 1A/ 1B 2G 3A 4C 5I/ 5J 6B 7B/ 7A/ 7C Tsang et al. (2022). 1A 2G 3H/ 3E/ 3C 4C/ 4D 5I 6A 7B/ 7C Uyar et al. (2023) 1A 2C/ 2F/ 2B/ 2G 3G 4D 5I/ 5A 6B 7B/ 7C Velte (2020). 1B 2C/ 2F/ 2B/ 2A 3D 4C 5I/ 5A 6B 7B/ 7C Vuong (2022). 1A/ 1B 2C/ 2F/ 2B/ 2A 3H 4C/ 4E 5I/ 5A 6B 7B/ 7C Wang and Qiao (2022). 1A 2G 3A 4D/ 4C 5G 6B 7B/ 7C Wang et al. (2023). 1B 2C 3D 4C 5J 6C 7A/ 7C Wen et al. (2022). 1A 2F/ 2G 3A/ 3A 4C/ 4D 5I/ 5J 6B 7A/ 7C Wirawan et al. (2020). 1A 2F/ 2G 3D 4D 5G 6B 7B/ 7C Yeon et al. (2021). 1A 2G 3D 4C/ 4D 5G 6B 7B/ 7A/ 7C Zhao et al. (2022). 1B 2G 3E 4C/ 4D 5I/ 5E 6A 7B/ 7A/ 7C Source: Produced by Authors. M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 23 G6: Explore disaggregated environmental scores in future articles combined with moderating variables Furthermore, the literature on expenditures associated with ESG and CSR initiatives is notably sparse. Understanding the financial trade-offs and Return of Interest of these expenditures is essential for informed decision-making. Recent studies (e.g., Jorion, 2007) underscore the need for a more rigorous analysis of the costs and benefits of ESG and CSR investments, particularly concerning risk management and long-term value creation. G7: Explore expenditures associated with ESG and CSR initiatives in future articles combined with moderating variables Finally, the “Other” category, representing emerging or niche areas within ESG and CSR, remains virtually unexplored. This category includes new technological advancements in sustainability reporting, the role of artificial intelligence (AI) in monitoring ESG performance, and the impact of emerging social issues such as mental health on financial outcomes. The lack of research in this area highlights a substantial opportunity for pioneering studies that could significantly influence the future direction of ESG and CSR practices. G8: Explore new technological advancements in sustainability reporting and the role of AI in future articles combined with moderating variables Moderating variables category analysis The analysis of moderating variables in the relationship between ESG/CSR practices and CFP highlights key factors influencing these outcomes. Fig. 12 illustrates the percentage of occurrences by moderating variable categories, with “Corporate Governance“ (3D) being the most frequently studied at approximately 30 %. This underscores the importance of governance structures in shaping the outcomes of ESG Fig. 10. Percentage distribution of financial performance categories; generated by Matplotlib. Fig. 11. Percentage distribution of ESG and CSR categories. generated by Matplotlib. M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 24 current theoretical models. Additionally, this work highlights the need for more standardized frameworks for measuring ESG and CSR outcomes, which could strengthen the integration of these concepts into established financial and strategic management theories. This study also contributes to the academic debate by clarifying the complex relationship between ESG, CSR, and financial performance through a deeper focus on the moderating variables. The research calls for multi-theoretical approaches to capture the nuances of the ESG-CSRCFP relationship, thus, advancing the theoretical understanding of corporate sustainability, for example, in digital transformation and technological readiness as emerging factors. Practical implications From a practical standpoint, this research offers actionable insights for corporate leaders and policymakers. Identifying key moderating variables, such as firm governance and industry characteristics, can help organizations tailor their ESG and CSR initiatives to align with their specific operational contexts. Companies can use this information to improve decision-making processes, enhance stakeholder engagement, and optimize financial performance by integrating sustainability into core business strategies more effectively. Additionally, the study highlights the potential for standardizing ESG/CSR metrics, which could aid businesses in benchmarking their sustainability efforts against industry standards and improving transparency in reporting. Policymakers may also find the results useful in shaping regulations that encourage the adoption of ESG principles, particularly by acknowledging the diverse ways in which these initiatives influence financial outcomes across different sectors and regions. Social implications On a broader societal level, this study contributes to the ongoing discourse on sustainability and corporate responsibility. By revealing the conditions under which ESG and CSR initiatives are most likely to lead to positive financial outcomes, the research supports the integration of social and environmental considerations into corporate strategies. This alignment between profitability and sustainability goals not only benefits shareholders but also has a positive impact on broader society by promoting ethical business practices and addressing pressing global challenges like climate change and social inequality. Furthermore, the study’s call for standardized ESG metrics aligns with societal demands for greater corporate accountability and transparency. As more firms adopt robust ESG and CSR practices, the cumulative impact can drive meaningful progress toward achieving global sustainability goals, benefiting both the business community and society at large. Conclusion This study provides a comprehensive examination of the complex relationship between ESG measures, CSR activities, and CFP, highlighting the critical role that moderating variables play in shaping this relationship. The bibliometric analysis and systematic review revealed that key moderating variables, such as governance structures, cultural norms, economic conditions, and industry characteristics, profoundly influence the ESG-CSR-CFP dynamic. Governance structures, such as board diversity and executive compensation aligned with sustainability goals, enhance the positive financial impact of ESG and CSR initiatives. These findings show that corporate governance can amplify or weaken the link between sustainability practices and financial outcomes, underscoring that the composition and incentivization of leadership are crucial to successful ESG implementation. Similarly, cultural norms emerge as significant moderators, affecting how stakeholders perceive and value CSR activities. In regions where environmental and social responsibility is highly prioritized, ESG initiatives are more likely to lead to positive financial outcomes. Conversely, in markets where such initiatives are undervalued, their financial impact may be muted. This highlights the importance of tailoring ESG strategies to the cultural context in which firms operate to maximize their financial benefits. Economic conditions, such as market stability and growth, also Fig. 17. Graphic resume of the suggestions for a research agenda. Elaborated by authors. M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 31 moderate the effectiveness of ESG initiatives. In stable economic environments, ESG practices can enhance financial returns by improving a firm’s reputation and reducing operational risks. However, during economic downturns, the financial benefits of ESG efforts may be diminished, as firms struggle to balance short-term survival with long-term sustainability goals. This underscores the need for context-specific strategies when implementing ESG and CSR initiatives, especially in volatile economic climates. Industry characteristics play a significant moderating role, as factors such as competition and regulatory pressures shape the financial returns of ESG investments. In highly regulated industries, such as energy or finance, companies may achieve greater financial stability from ESG practices due to heightened scrutiny and potential penalties for noncompliance. In contrast, firms in less-regulated sectors may experience different financial outcomes from similar initiatives, given the varying regulatory and competitive dynamics across industries. Innovation plays a crucial role in determining the effectiveness of ESG strategies. R&D expenditures and patent generation, for example, influence how much value firms can generate from their sustainability initiatives. Future research should explore how these innovation metrics moderate the relationship between ESG efforts and financial performance, particularly in industries that heavily rely on technological advancements. By understanding the link between innovation and ESG, firms can better leverage their sustainability efforts to foster competitive advantage and long-term growth. Emerging financial performance indicators (e.g., those related to stakeholder value creation and intangible assets) are gaining importance as frameworks such as the Global Reporting Initiative (GRI) become widely adopted. Indicators like brand value, employee satisfaction, and customer loyalty reflect how sustainability practices impact intangible assets and stakeholder relationships. However, there is a notable gap in research on Total Shareholder Return (TSR), a critical measure that combines capital gains and dividends to reflect the financial benefits delivered to shareholders over time. Given TSR’s direct link to shareholder value, future research should examine how ESG and CSR efforts translate into tangible returns for investors through this key metric. Another important area for future exploration is stock price movements in response to ESG initiatives. While short-term stock price reactions have been studied, less is known about how stock prices evolve over different time horizons due to sustained ESG efforts. A more detailed examination of stock price movements can provide insights into how market perceptions of sustainability influence both short-term and long-term financial outcomes. This study also identifies gaps in the understanding of disaggregated governance and environmental scores as moderating variables. Governance and environmental practices are often evaluated in aggregate, but disaggregating these scores could provide more precise insights into which specific aspects drive financial outcomes. For example, components such as board diversity or shareholder rights may have different effects on financial performance depending on other moderating factors, such as industry and market conditions. Similarly, focusing on disaggregated environmental factors, such as carbon emissions or energy efficiency, could reveal new insights into how specific environmental practices contribute to financial success. Additionally, expenditures as an ESG and CSR measure remain underexplored. Firms that allocate substantial resources to sustainability initiatives may experience varying financial outcomes based on how effectively they manage these expenditures, and how these efforts are influenced by various moderating variables. Factors such as organizational context, market conditions, or governance structures can all impact the relationship between expenditure levels and financial performance. Understanding the financial impact of different levels of spending on ESG and CSR, while considering the role of these moderating variables, is essential for firms aiming to optimize resource allocation. By analyzing these dynamics, companies can better align their sustainability investments with improved financial outcomes. Technological advancements in sustainability reporting, particularly AI integration, represent another important yet underexplored moderating factor. AI has the potential to improve the accuracy and efficiency of ESG reporting. Future research should investigate how technological innovations such as AI moderate the effectiveness of ESG practices in driving financial performance, as AI-driven ESG reporting could enhance transparency and provide stakeholders with more reliable data, leading to better-informed decision-making and stronger financial outcomes. At the industry level, indicators such as regulatory intensity and competitive dynamics further influence how ESG initiatives translate into financial performance. Highly regulated industries tend to derive greater financial returns from ESG investments due to increased focus on compliance and risk management. In contrast, firms in less-regulated industries may need to rely more on competitive dynamics, such as differentiation through sustainability, to achieve financial success. Finally, institutional and legal environments, including varying regulatory frameworks across countries, play a significant moderating role in the ESG-CFP relationship. Firms operating in jurisdictions with supportive legal environments for sustainability are more likely to achieve financial success through ESG initiatives. In regions with less stringent regulations, however, the financial impact of ESG practices may be weaker, highlighting the need for region-specific ESG strategies. In summary, this study highlights the crucial role of moderating variables in shaping the ESG-CSR-CFP relationship. However, to fully grasp the mechanisms driving the financial impact of ESG and CSR initiatives, it is essential to address the gaps identified in this research. Future studies should delve deeper into these moderating factors, utilizing advanced methods such as longitudinal analysis and sophisticated econometric techniques to capture their dynamic influence. By bridging these gaps, both scholars and practitioners will be able to unlock richer insights into the strategic value of ESG and CSR, paving the way for more effective corporate sustainability practices that are closely aligned with long-term financial performance. Declaration of generative AI and AI-assisted technologies in the writing process During the preparation of this work, the author(s) utilized Grammarly to enhance the writing quality. Following the use of this tool, the author(s) thoroughly reviewed and edited the content as necessary, assuming full responsibility for the final version of the publication. CRediT authorship contribution statement Marcos Alexandre dos Reis Cardillo: Writing – review & editing, Writing – original draft, Visualization, Validation, Software, Methodology, Investigation, Formal analysis, Data curation, Conceptualization. Leonardo Fenando Cruz Basso: Supervision, Project administration, Conceptualization. Declaration of competing interest The authors declare that they have no known competing financial interests or personal relationships that could appear to influence the work reported in this paper. Acknowledgments This study was financed in part by the Coordenaç˜ ao de Aperfeiçoamento de Pessoal de Nível Superior – Brasil (CAPES) – Finance Code 001. References Abdi, Y., Li, X., & C` amara-Turull, X. (2022). Exploring the impact of sustainability (ESG) disclosure on firm value and financial performance (FP) in the airline industry: The M.A.R. Cardillo and L.F.C. Basso Journal of Innovation & Knowledge 10 (2025) 100648 32 moderating role of size and age. 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