Plan for dissemination, communication and exploitation strategy version 3

2 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 NOVASOIL INNOVATIVE BUSINESS MODELS FOR SOIL HEALTH Grant Agreement ID: 101091268 D5.11 Plan for dissemination, communication and exploitation strategy Project NOVASOIL Project title INNOVATIVE BUSINESS MODELS FOR SOIL HEALTH Work Package 5 Deliverable 5.11 Period covered 01/11/2023-End of the project Publication date 31/10/2025 Dissemination level PU Organisation name of lead beneficiary for this report EVENOR Authors Contributors Ref. Ares(2025)9375635 - 31/10/2025 3 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 QUALITY ASSURANCE PROCEDURES The document has been shared with the consortium allowing compile inputs and comments. TABLE REVISION HISTORY DELIVERABLE Row Version Date Reviewers Description 1 V1.0 15/10/2025 EVENOR Provide draft version to consortium 2 V1.1 25/10/2025 Partners Comments and suggestions were received 3 V1.2 31/10/2025 EVENOR Comments and suggestions were implemented 4 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Project Consortium Nº Participant organisation name Country 1 EVENOR TECH SLU ES 2 LEIBNIZ-ZENTRUM FUER AGRARLANDSCHAFTSFORSCHUNG GE 3 ZEMNIEKU SAEIMA LV 4 NEW BULGARIAN UNIVERSITY BU 5 CENTRE NATIONAL DE LA RECHERCHE SCIENTIFIQUE CNRS FR 6 KOBENHAVNS UNIVERSITET DK 7 TECHNISCHE UNIVERSITAET MUENCHEN GE 8 ASSEMBLEE DES REGIONS EUROPEENNES FRUITIERES LEGUMIERES ET HORTICOLES FR 9 ISTITUTO DELTA ECOLOGIA APPLICATA SRL IT 10 UNIVERSITA DEGLI STUDI DI FERRARA IT 11 WAGENINGEN UNIVERSITY NL 12 CENTRE OF ESTONIAN RURAL RESEARCH AND KNOWLEDGE EE 13 UNIVERSIDAD POLITECNICA DE MADRID ES 14 UNIVERSITA DI PISA IT 15 ASOCIACION AGRARIA JOVENES AGRICULTORES DE SEVILLA ES 16 UNIVERSITY OF LEEDS GB 5 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Table of contents 1 Summary ........................................................................................................................ 6 2 Introduction ................................................................................................................. 6 Advances on the NOVASOIL web ..................................................................................... 8 Dissemination activities held ............................................................................................ 10 NOVASOIL Online Event: Soil Health for a Sustainable Future (Tuesday, 12 December) ........................................................................................................................................................... 10 Soil health and ecosystem services: emerging narratives and policy integration of incentive-based instruments ................................................................................................................. 10 Modelli di business innovativi per la salute del suolo. ............................................................... 11 Modelli di business innovativi per la salute del suolo. ............................................................... 12 Caso studio suoli sabbiosi del Delta del Po, un bene pubblico da salvaguardare. .............................................................................................................................................................................................. 12 Innovative business models for soil health (NOVASOIL). Strategies for profitable and measurable soil health business models. ................................................................................ 13 General Assembly Thessaloniki, Central Macedonia. ................................................................. 14 Objectives ............................................................................................................................ 15 Main objective .......................................................................................................................................................... 15 Specific objectives ................................................................................................................................................. 15 Prediction Model ....................................................................................................................... 20 Evaluation of the Predictive Model and Comparison with Real DataData .............. 20 In the previous reporting period, a predictive analysis was carried out using the Prophet model (developed by Facebook’s research team), aimed at anticipating trends in user sessions on the NOVASOIL project website. This tool enabled the team to forecast traffic evolution and guide strategic planning for the project's digital outreach. ...................................................................................................................................................... 20 Comparing Forecasts with Actual Website Sessions ................................................................ 20 Weekly and Seasonal Patterns ................................................................................................................... 21 Visits by countries .................................................................................................................... 21 Social Media ...................................................................................................................... 24 LinkedIn Visibility Statistics ............................................................................................... 27 Facebook Visibility Statistics ............................................................................................ 29 Challenges and Lessons Learned ........................................................................ 31 3 Conclusion .................................................................................................................. 32 Annex ........................................................................................................................................ 2 4 Acknowledgment ..................................................................................................... 2 6 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 1 Summary The NOVASOIL project, funded by the European Union under a Grant Agreement 101091268, represents an unprecedented collaborative effort to innovate business models for soil health. The project brings together a diverse consortium of 16 organizations from across Europe, including universities, research institutes and agricultural associations, with the common goal of developing, implementing and disseminating sustainable business models and agricultural practices that promote soil health. The report details This report details the final conclusions regarding the impact of the project's communication plan, from quality assurance procedures to statistical analysis of website engagement, predictive modelling of future engagement, and geographical engagement analysis. Through the project platform, NOVASOIL has managed to establish a solid base of interested users, as evidenced by an analysis of sessions on the website, which shows moderate but consistent engagement, with significant variations that offer opportunities to adapt and improve the participation strategy. Geographical segmentation of site visits shows a diverse user base, with Spain, Italy, Germany, Belgium and the Netherlands leading in sessions. This analysis provides crucial information for future content and marketing strategies, allowing the NOVASOIL project to better adapt to the needs and preferences of its audience. In addition, the project has established a significant social media presence, using platforms such as Facebook or LinkedIn to engage with its audience. A detailed analysis of social media activity identifies opportunities to increase engagement and visibility of the project. This report serves as a testament to the initial progress and potential impact of the NOVASOIL project. As we move forward, we are committed to continuing to research and develop innovative solutions for soil health, which is critical to long-term agricultural sustainability and environmental wellbeing. 2 Introduction To tackle the global challenge of agricultural sustainability and soil health, we need innovative and committed responses. The NOVASOIL project, funded by the European Union under grant agreement 101091268, aims to promote sustainable agricultural business models. The project's goal is to preserve soil vitality for future generations. NOVASOIL is a collaborative effort between 16 leading agricultural research, education, and practice organizations in Europe. The project aims to address a pressing environmental issue through interdisciplinary and cross-border collaboration. The project has achieved impressive initial results, reflecting the growing interest and participation of the global community. Analysis of sessions on the project website indicates a high level of engagement. The daily average of sessions shows that visitors are interested in learning more about sustainable practices and the project's work. Spikes in activity reinforce this engagement, 7 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 highlighting the relevance of published content and dissemination campaigns. These findings demonstrate a clear impact on raising awareness of soil health. The social media strategy of the NOVASOIL project has effectively fostered an engaged community and promoted open dialogue on agricultural sustainability. The NOVASOIL project has a presence on social media platforms like Facebook, LinkedIn or Instagram and LinkedIn. This has resulted in sustained growth in followers and an interaction rate that exceeds initial expectations. The success of the project reflects the growing interest in sustainability and soil health issues. Our communication and dissemination strategies have been effective in achieving these positive results. This document demonstrates the project's potential to influence public perception and encourage significant change towards more sustainable agricultural practices. It also serves as a clear call to action, encouraging more people to join our cause and contribute to the legacy of a more sustainable planet. Moving forward, we are committed to deepening our mission. We are motivated by these initial results and believe that together we can make a tangible difference in the world. The NOVASOIL project is an innovative initiative that prioritizes soil health and agricultural sustainability on the global agenda. According to the results, the NOVASOIL project has effectively integrated digital marketing tools into its dissemination processes, reflecting a modern and effective strategy to increase the reach and impact of its research and objectives. Based on the information provided in the document and the importance of these tools, here are some reasons why the use of social networks and web analytics is a useful and correct practice for the dissemination of the project: 1. Widening the scope Social media and the NOVASOIL project website act as direct channels to extend the reach of the project to a global audience. The ability of these platforms to connect with interested individuals and organizations around the world is unparalleled. This is particularly important for a project that addresses global issues such as soil health and agricultural sustainability, and issues that require collective attention and action. 2. Interaction and engagement The real-time interaction offered by social media provides an invaluable platform for community engagement and participation. Through comments, likes, shares and direct dialogue, the NOVASOIL project can gather feedback, answer questions, and foster an active and engaged community. This continuous feedback is essential to adapt and improve the dissemination strategies and content of the project. 3. Effective segmentation 8 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Digital marketing allows for highly effective segmentation, ensuring that the NOVASOIL project's content and messages reach the most relevant audiences. Using advanced analytical tools, the project can identify the trends, interests and demographics of its audience, allowing for the personalization of content to maximize interest and engagement. 4. Analysis and measurement Digital platforms offer robust analytical tools that allow the impact and effectiveness of dissemination strategies to be measured in real time. By analyzing key metrics such as web traffic, interaction rates, follower growth, and conversions, the NOVASOIL project can adjust its tactics to optimize results and ensure the efficient and effective dissemination of its content. 5. Cost-effectiveness Compared to traditional dissemination methods, digital marketing tools offer a cost-effective solution for the NOVASOIL project. With limited budgets, the ability to reach a global audience, engage with stakeholders and accurately measure impact, all at a relatively low cost, is a significant advantage. 6. Dynamic and versatile content The use of digital platforms allows for the creation and distribution of dynamic and versatile content, from blog posts and in-depth articles to videos, infographics, and podcasts. This variety of content formats not only enriches the user experience but also allows information to be presented in a more accessible and engaging way to different audiences. Advances on the NOVASOIL web With the launch of the updated NOVASOIL project web portal, we have introduced a significant improvement, such as a landing page dedicated exclusively to highlighting the dissemination activities of our project. This innovation aims not only to improve the accessibility and dissemination of key information to those interested in the project's processes, activities, and development, but also to encourage greater participation and engagement. The structure of the site, organized through intuitive tabs, provides direct access to a wide range of resources: public deliverables, audiovisual material, factsheets, and detailed information on upcoming and ongoing events. This landing page has been carefully designed to serve as the epicenter of our dissemination activities, highlighting the benefits of our project. By providing a platform where information is easily accessible and well organized, we aim to equip our users with the knowledge they need to fully understand and actively participate in the project. This approach not only ensures that essential information is consulted efficiently but also enriches the user experience of browsing our site, fostering a community that is better informed, more connected and more committed to our common goal. 9 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Figure 1.Landing page focusing on dissemination activities In order to make it easy for members to upload information about their activities, a form has been developed where they can enter all the relevant information. Members are asked to indicate on the form the activities they have carried out, are planning to carry out or have already carried out. Figure 2. Form for collecting information on dissemination activities. 10 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Dissemination activities held In this report, a list of the dissemination activities that have been carried out throughout this period of time will be made; However, it is noted that there will soon be document updates with the addition of new ones. NOVASOIL Online Event: Soil Health for a Sustainable Future (Tuesday, 12 December) The event comprehensively addressed soil health as a central axis for developing a sustainable future and brought together a diverse audience of more than 240 participants. This was made possible by an effective digital marketing strategy designed to reach a wide range of people interested in the topic. A key focus of the discussion was the identification and critical role of key stakeholders in the design and implementation of innovative business models that promote soil health. Emphasis was placed on organic farming practices and the need to raise public awareness of the critical importance of maintaining and improving soil fertility as a challenge for society. During the presentations and discussions, a variety of soil management practices were shared and explored, such as minimizing tillage, incorporating cover crops, implementing crop rotations, and adopting agroforestry. These techniques were discussed as effective means of not only improving soil health but also increasing carbon sequestration, highlighting their relevance in the context of the current climate crisis. Carbon farming was also explored from an innovative perspective, looking at business models beyond the traditional agri-food chain. One notable example was the opportunity for farmers to generate additional income by selling carbon credits to offset carbon emissions from industries not directly related to agriculture. This discussion highlighted the emergence of carbon markets as a relevant economic opportunity for the agricultural sector. Finally, the event culminated in the launch of a Digital Knowledge Centre, an initiative designed to serve as a comprehensive resource for those interested in soil health. This center aims to provide access to up-to-date information on soil health business models, relevant policies, best practices and projects under development. The intention is to foster a vibrant and engaged community of practice that can share knowledge, experiences and solutions to common challenges in promoting soil health, thus becoming a pillar for progress towards sustainability in agriculture and land management. Soil health and ecosystem services: emerging narratives and policy integration of incentive-based instruments (23rd of June 2023) The NOVASOIL project was presented at the 12th Conference of the AIEAA (Associazione Italiana di Economia Agraria e Applicata), held on 23 and 24 June. On this occasion, dedicated researchers from the University of Ferrara and the University of Pisa addressed key aspects of promoting soil health through ecosystem services, bringing together extensive experience to drive this transformative initiative forward. 17 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 o Webinars and Thematic Workshops: Organize webinars and online workshops focused on key topics identified by stakeholders as of interest or concern. These events will serve as platforms for knowledge exchange and to encourage active community participation in the development of innovative solutions. o Targeted Dissemination Campaigns: Use the data collected on the needs and realities of stakeholders to design more personalized and effective communication and dissemination campaigns, ensuring that the message of the NOVASOIL project reaches in a more resonant and meaningful way. o Collaborative Content Development: Invite stakeholders to contribute content to the project website and social media, allowing their voices and perspectives to be highlighted and shared with a broader audience. o Virtual Collaboration Platform: Establish a virtual collaboration platform that facilitates the co-creation of projects, the presentation of innovative proposals and the joint development of practical solutions for identified challenges, thus fostering a sense of ownership and commitment to the objectives of the NOVASOIL project. By incorporating this objective in the document, NOVASOIL will be able to not only expand its impact but also enrich its knowledge base and intervention strategies with the valuable contributions of a diverse and committed community of stakeholders. This two-way communication and collaboration strategy ensures that the project remains relevant, adaptive, and aligned with the emerging needs of the field of soil health and agricultural sustainability. Figure 7. Evolution of visits to the site by time of existence. Source: Google Analytics Table 1. Statistical summary with visits to the NOVASOIL website. Source: Google Analytics 0 50 100 150 200 250 2 Jan 2024 17 Jan 2024 30 Jan 2024 12-feb-24 27-feb-24 11-mar-24 24-mar-24 7 Apr 2024 20 Apr 2024 3-may-24 17-may-24 30-may-24 12-jun-24 26-jun-24 9-jul-24 22-jul-24 4 Aug 2024 17 Aug 2024 30 Aug 2024 13-sept-24 26-sept-24 9-oct-24 22-oct-24 4-nov-24 17-nov-24 30-nov-24 13 Dec 2024 26 Dec 2024 8 Jan 2025 21 Jan 2025 3-feb-25 16-feb-25 1-mar-25 14-mar-25 27-mar-25 9 Apr 2025 22 Apr 2025 5-may-25 18-may-25 31-may-25 13-jun-25 26-jun-25 9-jul-25 22-jul-25 4 Aug 2025 17 Aug 2025 30 Aug 2025 12-sept-25 25-sept-25 8-oct-25 21-oct-25 Sessions 18 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Indicator Value Total Unique Users 8,962 Total Sessions 11,374 Average Daily Sessions 19.04 Standard Deviation (Daily Sessions) 20.28 Minimum Daily Sessions 0 Maximum Daily Sessions 154 Median Daily Sessions 13 Day with Highest Visits 154 sessions on 9 April 2024 Day with Lowest Visits 0 sessions on multiple days Most Visited Pages “The importance of soil conservation” and “Intro – novasoil” Top Countries by Users 🇮🇳 India (31.56%), 🇺🇸 USA (19.03%), 🇰🇪 Kenya (5.44%), 🇪🇸 Spain (5.39%) Highest Engagement Rate Spain (53.56%) Avg. Engaged Sessions per User 0.38 The statistical summary of the NOVASOIL project website sessions offers several key insights into user engagement over the observed period (1 January 2024 – 22 October 2025): • Consistent Daily Activity. The website recorded an average of 19.04 sessions per day, reflecting steady and reliable interest. This suggests that NOVASOIL has established a strong digital presence, with regular traffic indicating ongoing relevance and effective outreach. • Engagement Peaks and Responsiveness. With a standard deviation of 20.28, the data shows variability in daily sessions—evidence of the project's capacity to capture attention during key moments. These peaks likely align with campaigns, announcements, or global developments, demonstrating the site's ability to engage users when it matters most. • High-Impact Days. The highest daily traffic was recorded on 9 April 2024, with 154 sessions. This spike points to the success of specific initiatives or events that resonated strongly with the target audience. Even on quieter days, consistent user activity reinforces the website’s value as an accessible information source. • Sustained Engagement Over Time. A median of 13 sessions per day indicates a stable level of interaction, with many days exceeding this benchmark. Strategic communications and content updates contributed to this sustained engagement, helping to maintain user interest over time. 19 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 • Strong Overall Reach. During the period analyzed, the website attracted 11,374 sessions from 8,962 unique users. These figures highlight the project's ability to both attract new visitors and retain returning ones, underscoring the strength of its digital strategy and content relevance. These statistics together paint a picture of a website with a base level of consistent user interest, punctuated by periods of significantly higher engagement. Understanding the drivers behind these peaks could be valuable for strategic planning, content scheduling, or marketing efforts to enhance user engagement further. It might also be useful to examine the correlation of these spikes with specific events or content releases to better understand user behavior and preferences. The trend of weekly average sessions on the NOVASOIL project website reveals how user engagement has evolved over time. The plot shows the average number of sessions per week, offering a smoother view of trends by reducing the impact of day-to-day fluctuations. Key observations from the trend might include: • Periods of Increased Engagement: Peaks in the graph indicate weeks where the website experienced higher than average user sessions. These could correlate with specific events, such as marketing campaigns, new content releases, or external factors driving interest to the site. • Stability or Variability: The overall trend line provides insights into whether user engagement has been stable, increasing, or decreasing over the observed period. A stable line would suggest consistent interest, whereas a visible upward or downward trend could indicate growing or waning user engagement, respectively. • Seasonal Patterns or Anomalies: Any recurring patterns in the data might suggest seasonal trends in user engagement, which could be crucial for planning future content or marketing strategies. This visual trend analysis offers a foundation for deeper exploration into what drives engagement on the NOVASOIL project website, aiding in strategic decisions to enhance user interaction. The inclusion of a trend line in the graph depicting average weekly sessions (Figure 7). offers a clear visual tool for understanding the evolution of user interaction over time. While weekly fluctuations are present, the trend line helps smooth out these short-term variations, making long-term patterns easier to interpret. The trend line reveals a slight upward trajectory, indicating a gradual increase in average weekly sessions throughout the period. This suggests that user engagement has been improving steadily, despite occasional rises and dips. Two noticeable spikes—one in mid-2024 and another in early 2025—likely align with communication campaigns, key project milestones, or external events that successfully drew more visitors. Although the overall increase is modest, it points to a positive direction in outreach efforts. To build this momentum, there is room to further refine 20 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 strategies. Identifying the drivers behind the peaks—whether content launches, media coverage, or stakeholder events—can provide actionable insights for future engagement. So, the data point to a progressively strengthening online presence for NOVASOIL. Ongoing traffic analysis and well-timed, targeted communication will be key to sustaining and accelerating this upward trend. Prediction Model In this report, we analyze in detail the process and findings of a predictive study conducted with session data from the NOVASOIL project website. This analysis is essential to inform strategic decisions and effectively achieve planned objectives. To carry out this analysis, the Prophet model was selected due to its excellent performance in handling time series that present complex trends and seasonality, as well as its robustness to incomplete data and its accessible operability. The choice of Prophet, developed by Facebook, as a predictive analysis tool is justified by its intrinsic ability to disaggregate time series components into trends, seasonality's and holiday effects, which makes the model especially suitable for forecasts with a high degree of complexity. In addition, Prophet is distinguished by its flexibility and its ability to handle irregularities in data, thus providing reliable and easily interpretable forecasts, which is vital to support data-driven decision making. Evaluation of the Predictive Model and Comparison with Real DataData In the previous reporting period, a predictive analysis was carried out using the Prophet model (developed by Facebook’s research team), aimed at anticipating trends in user sessions on the NOVASOIL project website. This tool enabled the team to forecast traffic evolution and guide strategic planning for the project's digital outreach. Comparing Forecasts with Actual Website Sessions The model anticipated a relatively stable usage pattern, with a moderate number of daily sessions and no major fluctuations in the long term. Now, with over a year’s worth of additional data available, it is possible to assess how the actual figures align with those projections. Several key insights emerge: • General Trend Confirmed: Real session data has closely followed the overall trend predicted by the Prophet model. Daily traffic largely stayed within the expected behavioral range, confirming the model's strength in capturing the typical dynamics of user engagement. • Values Within Confidence Interval: Many recorded sessions remained within the 95% confidence interval defined by the model. This consistency validates Prophet as a reliable tool for forecasting, especially when working with time series that include seasonality and irregular patterns. • Positive Spikes in Traffic: Despite the forecast of steady activity, notable spikes occurred—most significantly, the peak of 154 sessions on 9 April 21 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 2024. Rather than being an outlier, such moments reflect the project's strong capacity to attract attention when driven by targeted communication actions or relevant events. • Sustained Engagement Despite Forecasted Dip: While the model suggested a slight downward trend in session counts over time, actual performance has shown a more stable and resilient engagement than expected. This indicates continued interest from users and highlights the effectiveness of ongoing dissemination efforts. Weekly and Seasonal Patterns Beyond the overall trend, the model also highlighted recurring patterns in user behavior—insights that have proven particularly useful for planning communication efforts. • Midweek Engagement Stands Out: As predicted, Wednesdays and Thursdays consistently attract the most visitors. These days, present key opportunities for sharing updates and launching new content. • Seasonal High Points Confirmed: Sessions tend to rise during spring and autumn, reflecting moments of heightened interest—often coinciding with project milestones, campaigns, or related events. These seasonal rhythms can guide future outreach to maximize visibility and impact. Visits by countries The most recent analysis of the NOVASOIL project website confirms a remarkable expansion in its global visibility compared to previous reporting periods (D 5.10). Whereas earlier results (up to March 2024) showed a stronger concentration of sessions in European countries such as Spain, Italy, Germany, Belgium and the Netherlands, the current data reveals a much broader international footprint that now extends across multiple continents. 22 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Figure 8.User distribution heat map. Current Overview Between 1 January 2024 and 22 October 2025, the NOVASOIL website recorded 9,002 sessions from users located in more than 120 countries. The most active countries were India (31.5%), the United States (19%), Kenya (5.4%), and Spain (5.3%), followed by Italy, Germany, and several other European and African nations. This geographical diversification marks a clear evolution from previous periods. In earlier analyses, European countries — especially Spain and Italy — dominated the traffic. Today, the picture has changed dramatically: the strongest growth comes from Asia and Africa, while engagement from North America has also increased substantially. Interpretation and Key Insights • Stronger Global Reach: The steady increase in visits from India and the United States demonstrates that NOVASOIL’s communication efforts are now resonating with audiences far beyond Europe. • Emerging Interest in Africa: The appearance of Kenya and Cameroon among the top countries illustrates growing visibility in African regions, aligning perfectly with NOVASOIL’s scientific and environmental goals • European Engagement Sustained: Spain and Italy remain key contributors, showing stable engagement despite the diversification of the audience base. • Balanced International Presence: The website now attracts both research-oriented users from Europe and North America and community-driven visitors from emerging regions, indicating that NOVASOIL’s message is both accessible and globally relevant 23 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Figure 9. User distribution map by country The mean of 78.26 sessions per country reflects strong and widespread engagement. However, the very high standard deviation (313.71) points to a highly skewed distribution — most traffic is concentrated in a few key countries, previously noted. The median value of 10 confirms that over half of the countries had fewer than 10 sessions, underlining the uneven nature of the distribution. Table 1. Summarizes the key statistical indicators extracted from the dataset Indicator Value Total number of countries 128 Total number of sessions 10,017 Average sessions per-country 78.26 Median sessions per country 10 Standard deviation 313.71 Minimum sessions 1 Maximum sessions 2,965 Country with most sessions India (2,965 sessions) The mean of 78.26 sessions per country reflects strong and widespread engagement. However, the very high standard deviation (313.71) points to a highly skewed distribution — most traffic is concentrated in a few key countries. The median value of 10 confirms that over half of the countries had fewer than 10 sessions, underlining the uneven nature of the distribution. Dispersion and Skewness The country with the highest number of sessions was India, with 2,965 sessions (29.6% of the total), followed by Spain (1,307) and Italy (684). 24 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 The first quartile (Q1) shows that 25% of countries had 2 sessions or fewer, while the top 25% (Q3) had 39 sessions or more, further evidencing the positive skew. The distribution suggests a core group of countries generating the majority of traffic, likely because of targeted dissemination efforts or project activities involving stakeholders in those regions. Year-on-Year Comparison When compared to the previous monitoring period (1 November 2023 – 28 March 2024), which recorded 3,884 sessions from 77 countries, the growth is clearly substantial: Table 2. Sessions and countries by time periods and exchange rate The data reveals robust and consistent growth across all key indicators. In particular, the tripling of total session volume and the significant increase in geographical diversity reflect the growing visibility and impact of the NOVASOIL platform. This notable increase in traffic and reach can be attributed to the effective use of digital marketing techniques, including organic search engine optimization (SEO), targeted campaigns, strategic communication on social media platforms, and an increased presence at international events and conferences. The leading position of India suggests a possible consolidation of stakeholder engagement in that region, while the continued strength of countries such as Spain, Italy, and Belgium confirm their strategic importance to the project’s dissemination and stakeholder outreach. Additionally, the improvement in average and median values per country suggests a broader distribution of interest, while the high variability highlights the importance of continuing to adapt strategies based on regional response and digital behavior trends. Social Media To improve communication strategies and better understand how users interact with the NOVASOIL project website, a detailed analysis has been conducted using data from Google Analytics 4 (GA4). The dataset originates from a custom report labeled “Manual Session Source”, generated directly from the GA4 dashboard linked to NOVASOIL’s official website. This report categorizes user sessions based on the source through which visitors accessed the site, offering valuable insights into entry channels, engagement, and navigation behavior. Key metrics considered in this analysis include: • Total number of users and sessions by traffic source • Percentage of engaged sessions Metric 2023–2024 2024–2025 Change (%) Total sessions 3,884 10,017 157.90% Number of countries with visits 77 128 66.20% Average sessions per-country 50.45 78.26 55.10% Median sessions per-country 7 10 42.90% Standard deviation 113.91 313.71 175.40% 25 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 • Average engagement time per session • Average number of events per session • Engagement rate The aim is to assess the effectiveness of each traffic channel—such as social media, referral websites, organic search, or direct access—in attracting, retaining, and engaging users with the site’s content. These insights will support evidence-based adjustments to future digital marketing and outreach activities, helping to enhance the overall impact and user experience. Based on data collected through Google Analytics 4 (GA4), we can gain a clear understanding of how users interact with the official NOVASOIL project website. The key performance indicators for the analyzed period are as follows: • Unique users: 8,703 This figure represents the total number of individual visitors who accessed the site, reflecting strong visibility and reaching across diverse audiences. • Total sessions: 9,399 The fact that the number of sessions exceeds the number of users suggests a level of returning visitors, indicating a sustained interest in the site’s content. • Engaged sessions: 3,332 According to GA4 standards, a session is considered ‘engaged’ if it lasts longer than 10 seconds, includes a conversion event, or involves two or more page views. More than a third of the sessions met these criteria, showing meaningful interaction with the website. • Engagement rate: 35.45% This is a solid rate for a scientific and outreach-focused platform. It means that over one in three sessions resulted in some form of active engagement, such as exploring multiple pages or interacting with the content. According to GA4 standards, a session is considered ‘engaged’ if it lasts longer than 10 seconds, includes a conversion event, or involves two or more page views. More than a third of the sessions met these criteria, showing meaningful interaction with the website. • Engagement rate: 35.45% This is a solid rate for a scientific and outreach-focused platform. It means that over one in three sessions resulted in some form of active engagement, such as exploring multiple pages or interacting with the content. • Average engagement time per session: 21 seconds While brief, this duration is consistent with typical user behavior on information-based platforms. It suggests that visitors often find what they’re looking for quickly and efficiently, possibly accessing specific data or project updates. These indicators show a stable flow of traffic with a reasonably positive level of user engagement. Although a significant portion of sessions did not qualify as 26 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 'engaged', the overall engagement rate indicates that the website has succeeded in capturing and retaining attention from a meaningful share of its visitors. Table 3. Social media user analytics Source Active Users Sessions Engaged Sessions Events/Session Engagemen t Rate (not set) 4,747 (54.5%) 5122 1506 3.98 29.4% Google 3,409 (39.2%) 3703 1507 3.75 40.7% Bing 171 (2.0%) 205 73 3.6 35.61% LinkedIn 47 (0.54%) 82 35 3.79 42.68% Facebook 59 (0.68%) 59 36 3.61 61.02% EU Mission Soil Platform (europa.eu) 34 (0.39%) 34 19 4.03 55.88% Baidu 27 (0.31%) 27 0 3 0% Twitter (t.co) 27 (0.31%) 27 17 4.22 62.96% ChatGPT 22 (0.25%) 25 13 3.56 52% Jobs.leeds.ac.uk 13 (0.15%) 17 9 3.88 52.94% According to the Main Sources of Website Traffic, the NOVASOIL platform has attracted a wide range of users through a variety of digital channels, offering key insights into how visitors are discovering and interacting with the site. Based on data extracted from Google Analytics, we can observe both the volume and quality of user engagement depending on the origin of the traffic. One of the most striking findings is that more than half of the sessions — specifically 5,122 out of 9,399 — are labeled as (not set). This category typically includes sessions where the traffic source could not be determined due to missing UTM parameters, untagged links, or certain privacy settings that limit data sharing. Although these sessions represent a substantial share of the total, their engagement rate is the lowest among all sources (29.4%), and the average engagement time is just 16 seconds, indicating that many of these users may only visit briefly or access a single page before exiting. In contrast, Google emerges as the most valuable and reliable traffic source. With over 3,700 sessions and an engagement rate of 40.7%, it confirms the effectiveness of search engine visibility and content relevance. Visitors arriving from Google spend on average 27 seconds on the site, with a consistent 33 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 diversified communication approach across platforms. The latest data confirms that the project has been able to attract and sustain attention from a wide audience, with over 9,000 sessions and 8,700 active users, maintaining a balanced engagement rate of around 35%. These figures demonstrate both reach and relevance, two pillars that have guided the project’s dissemination activities. Digital marketing has proven essential in supporting not only visibility, but also interaction and strategic targeting. The combination of organic search, social media, institutional platforms, and even emerging tools such as AIdriven search (e.g., ChatGPT) reflects a growing ecosystem of interest around NOVASOIL’s mission. Moreover, improvements in tracking and traffic segmentation now offer a clearer picture of who is engaging, when, and how — allowing for better-informed decisions about future content and outreach priorities. While challenges such as increasing the depth of interaction and diversifying high-retention sources remain, the project has taken clear steps forward. It has demonstrated adaptability, a capacity for continuous learning, and a willingness to adjust its digital strategies in response to real-time feedback and performance data. This agile and reflective approach is vital in today’s fastchanging communication landscape. Looking ahead, NOVASOIL is well placed to scale its efforts and deepen its impact. Continued optimization of dissemination activities, combined with stronger engagement strategies and the inclusion of new digital technologies, will be key to maximising sustainability and long-term value. The trajectory so far reflects a thoughtful combination of applied research, consortium collaboration, and digital innovation — a path that is leading the project towards a more connected, informed and sustainable agricultural future. 2 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Annex Entity Date Title Activity (type) Description Involved Entities Documents (photos, pptx, etc) AREFLH 03 April 2024 3 plenary meeting in Sofia first day Tweet Day 1 Plenary Meeting Professional Organisation; Regional,Poli cy Makers https:// x.com/ AREFL H/statu s/17754 2279151 843744 6 AREFLH 04 April 2024 Tweet-Pleanary meeting in Sofia Second day Tweet DAY 2 Plenary Meeting Professional Organisation; Regional,Poli cy Makers https:// x.com/ AREFL H/statu s/17757 819398 839420 49 AREFLH 04 April 2024 AREFLH Monthly Newsletter Newsletter EN-FR Novasoil: spotlight on innovation: activities that are reshaping agriculture Professional Organisation; Regional,Poli cy Makers https:// mailchi .mp/f38 ac079a dd1/201 81618726 2?e=faf https://mailchi .mp/39aef5739 21e/201816187242?e=fa f0914366 3 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 091436 6 AREFLH ###### ### AREFLH Monthly Newsletter Newsletter EN-FR Novasoil plenary meeting Professional Organisation; Regional,Poli cy Makers https:// mailchi .mp/e3 5c2288 3b36/2 0181619012 6?e=faf 091436 6 https://mailchi .mp/fddf6946 a70c/201816190122?e=faf 0914366 AREFLH 07 June 2024 AREFLH Monthly Newsletter Newsletter EN-FR Novasoil on reducing soil erosion and land abandonment in marginal areas: Professional Organisation; Regional,Poli cy Makers https:// mailchi .mp/f8 b8aa5b a1f9/201 81619325 4?e=faf 091436 6 https://mailchi .mp/daa505d8 de45/201816193250?e=faf 0914366 AREFLH 20 June 2024 Launch the Novalsil Knwoledge HUB Tweet "The @Health2022Soil has launched the #NovasoilKnowle geHUB. Join the NOVASOIL hub today and Professional Organisation; Regional,Poli cy Makers https:// x.com/ AREFL H/statu s/18037 407586 4 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 become part of a passionate community about agriculture . " 434664 94 AREFLH 26 - 27 June 2024 Pear Congress Flyer distribution Pear Congress, Obidos, Portugal Professional Organisation; Regional,Poli cy Makers AREFLH 1 July 2024 Pear Congress Tweet "The Health2022Soil was at Interpera (International Pear Congress) on 26 -27 June in Òbidos, Portugal, organized by #ANP (National Association of Pera Rocha Producers) and AREFLH. " Professional Organisation; Regional,Poli cy Makers https:// x.com/ AREFL H/statu s/18076 8519167 1881933 AREFLH 5 July 2024 AREFLH Monthly Newsletter Newsletter EN-FR Novasoil Create a online Hub Professional Organisation; Regional,Poli cy Makers https:// mailchi .mp/19 4a00c1 edb3/2 0181651180 4?e=faf https://mailchi .mp/c1b23dc19 03b/201816511800?e=faf 0914366 5 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 091436 6 AREFLH 6 Septem ber 2024 AREFLH Monthly Newsletter Newsletter EN-FR NOVASOIL results on 2.2 deliverable Professional Organisation; Regional,Poli cy Makers https:// www.ar eflh.org /en/eu project sok/nov asoil202409-en https://www.a reflh.org/en/e uprojectsok/novasoil2024-09-en AREFLH 4 October 2024 AREFLH Monthly Newsletter Newsletter EN-FR Water and soil are two resources essential to life, and are inextricably linked. Professional Organisation; Regional,Poli cy Makers https:// www.ar eflh.org /en/eu project sok/nov asoil2024-10 https://www.a reflh.org/fr/pro jetseu/novasoil2024-10-fr AREFLH 8-10 October 2024 Trade Fair Flyer distribution Fruit Attraction - Flyer distribution , Madrid, Spain Professional Organisation; Regional,Poli cy Makers 6 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 AREFLH 6 Novemb er 2024 Forum Flyer distribution 1° Edition Annual Forum Areflh, Brussels, Belgium Professional Organisation; Regional,Poli cy Makers AREFLH 12 Novemb er 2024 Mission Soil Week Participation on the event "We are participating today at the #EuropeanMissio nSoilWeek as a partner of three projects: the @Health2022Soil , the @Waste4Soil , and the @LivingSoiLL We are happy to contribute to the #HealthySoil! #MissionSoilWee k #EuMissions" Professional Organisation; Regional,Poli cy Makers https:// x.com/ AREFL H/statu s/18562 9291521 285762 7 7 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 AREFLH 12 Novemb er 2024 Mission Soil Week Linkedin Post "We are participating today at the hashtag#Europe anMissionSoilWe ek as a partner of the three projects: the NOVASOIL project, the Waste4Soil Project and the LivingSoiLL . We are happy to contribute to the hashtag#Healthy Soil! #MissionSoilWee k #EuMissions" Professional Organisation; Regional,Poli cy Makers https:// www.li nkedin. com/po sts/aref lh_euro peanmi ssionso ilweekhealthy soilmission soilwee kactivity - 726204 198829 050675 26O1S?u tm_sou rce=sha re&utm _mediu m=me mber_ deskto p&rcm =ACoA AAd8o- 8 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 8BGZIJ O_nrPz BpNtQ DCgw Q6R76f gg AREFLH 15 Novemb er 2024 AREFLH Monthly Newsletter Newsletter EN-FR NOVASOIL : innovative management models for soil health Professional Organisation; Regional,Poli cy Makers https:// www.ar eflh.org /en/eu project sok/nov asoil2024-11 AREFLH 15 Decemb er2024 AREFLH Monthly Newsletter Newsletter EN-FR NOVASOIL “Coconstruction of Soil Health Business Cases” Professional Organisation; Regional,Poli cy Makers https:// www.ar eflh.org /en/eu project sok/nov https://www.a reflh.org/fr/pro jetseu/novasoil2024-12-fr 9 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 asoil2024-12 AREFLH 09 January 2025 AREFLH Monthly Newsletter Newsletter EN-FR "NOVASOIL : results from the Po Delta initiative" Professional Organisation; Regional,Poli cy Makers https:// www.ar eflh.org /en/eu project sok/nov asoil2025-01 AREFLH 6 Februar y 2025 AREFLH Monthly Newsletter Newsletter EN-FR "Novasoil the silent threat beneath our feet: how soil shapes human health and antibiotic resistance " Professional Organisation; Regional,Poli cy Makers https:// www.ar eflh.org /en/eu project sok/nov asoil2025-2 https://www.a reflh.org/fr/pro jetseu/novasoil2025-02-fr AREFLH 5 March 2025 AREFLH Monthly Newsletter Newsletter EN-FR Know more about biochar with Novasoil Professional Organisation; Regional,Poli cy Makers https:// www.ar eflh.org /en/eu project sok/nov asoil2025-3 https://www.a reflh.org/fr/pro jetseu/novasoil2025-fr-03 10 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 AREFLH 19 March 2025 European Regions meeting – Towards soil health, Brussels Belgium Workshop Presentation of the NOVASOIL project, Professional Organisation; Regional,Poli cy Makers https:// www.li nkedin. com/fe ed/upd ate/urn: li:activit y:73081 685381 946286 17 AREFLH 3-4 April 2025 AREFLH General Assemly, Valencia, Spain Conference Presentation of the NOVASOIL project, Professional Organisation; Regional,Poli cy Makers Send the photo by email to Félix that have publish the event https://www.li nkedin.com/fe ed/update/urn :li:activity:7313 558343875268 613 AREFLH 07-08 - April 2025 plenary meeting of the NOVASOIL project in Ferrara Linkedin Post I day meeting Professional Organisation; Regional,Poli cy Makers https:// www.li nkedin. com/fe ed/upd ate/urn: li:activit y:731491 17 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 ASAJA 20.10.202 5 Informative videos of the project Video recording, edition & publication Informative videos of the project Farmers, other stakeholders, public ASAJA 17.09.202 4 PIL workshop Workshop Policy Innovation Lab to analyse existing and develop new incentives for business models, which support soil health Farmers, other stakeholders ASAJA 20.10.202 5 Evaluation of digital tools within the framework of Novasoil case study Workshop Case study workshop Farmers, other stakeholders CNRS 14.09.202 5 Book chapter published ( in French)- a publication in English is also foreseen in review- “The future of carbon farming as a green business model: success or failure of the Green Deal?” in A. Hervé (Ed.), Green Deal and the Market - Towards a Matrix Transformation of European Law?, Bruylant, researchers 18 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Brussels, 2025, pp. 481-514. CNRS 15.10.202 5 article article under review The future of carbon farming as a green business model: Legal aspects researchers CNRS & AREFLH 01/10/202 5 Vers une meilleure santé des sols Résultats du projet NOVASOIL Towards better soil health Results of the NOVASOIL project Second Multiplier event in the local language in presence Presented the reslut of the Novasoil projec the Knowlodge Hub and legal and policy feedback farmers, researchers, policymakers , NGOs, and agri-food professionals Postpo ne on 01 Octobe r 2025 EVENOR 01/01/202 5 NOVASOIL PRESENTATION Stakeholder Workshop Participatory session to define needs All Link EVENOR EUROSOIL 2025 Soil Congress EUROSOIL 2025 Soil Congress Oral Presentation: Digitalising Soil Health Investment through Data Integration from International conference https:// eurosoi l2025.e u/EUR OSOIL2 025/ge neral- 19 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Business Models: The Case Study of Tamarguillo Park (Seville, Spain) within the Framework of the NOVASOIL Project progra m EVENOR Soil health and business models: a review and analysis carried out in the NOVASOIL project Journal of Applied Life Sciences and Environment Soil health is critical for sustainable agriculture, healthy ecosystems, and environmental resilience. Soil degradation caused by unsustainable practices must be addressed through innovative economic and environmental solutions. This review explores how innovative environmental monitoring technologies, JOURNAL ARTICLE https:// reposit ory.iuls. ro/han dle/20.5 00.12811 /5483 20 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 such as remote sensing, drones, and soil sensors, and innovative business models that influence soil management contribute significantly to the improvement of soil health. EVENOR Diagnóstico del Suelo y Valoración de Servicios Ecosistémicos en Áreas Verdes Periurbanas: Caso de Estudio “Parque Tamarguillo” Master's Thesis The study assesses the soil health and ecosystem services of Tamarguillo Park (Seville, Spain), analysing physicochemical and biological parameters to identify key indicators such as organic matter Master's Thesis https:// uses0my.sha repoint. com/:b: /g/pers onal/fa ngel_us _es/Ea_ cktklQJ 1Fid8IM xBUHv sBQFd 2xVqh4 21 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 content and cation exchange capacity. It uses the i-Tree Eco tool to quantify environmental benefits such as carbon sequestration and runoff reduction, highlighting the role of species like Eucalyptus camaldulensis. NRf8jp Sp4ED Dw?e= FNWel N IDECO march 2024 interviews to identify and understand the political and institutional setting regulating soil health in case study interview interviews is identify and understand the political and institutional setting regulating soil health in case study land managers (regional administratio n, ARPA, agricultural trade associations, ISPRA) IDECO april 2024 III plenary recap Reel We published on our social a Reel, created during the Novasoil III plenary. Published on: IDECO's IG and social community/c itizens 22 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Fb Views: 1282 Likes: 8 IDECO may 2024 PIL_Political Innovation Lab Workshop The innovation lab involves several stakeholders who, during the workshop, will have the opportunity to discuss and deepen their point of view on issues related to sand soil health and possible incentives connected to it. Local farmers IDECO may 2024 Workshop recap Reel We published on our social a Reel, created during the workshop. Published on: IDECO's IG and Fb Views: 703 Likes: 9 Local farmers https:// www.in stagra m.com/ reel/C7l qmCOt EjF/?ut m_sour ce=ig_ web_co 23 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 py_link &igsh= MzRlO DBiNW FlZA== IDECO may 2024 Workshop recap Linkedin Post We published on IDECO's Linkedin a post, consisting in a workshop recap. Interest rate: 36,83% Reactions: 12 Local farmers https:// www.li nkedin. com/fe ed/upd ate/urn: li:activit y:72018 934524 254740 50 IDECO june 2024 "Case study: sandy soils ER - introduction" and "Sandy soils business model" Contents creation creation of videoclips and photos in order to create two videos for the Novasoil Hub social community/c itizens IDECO june 2024 recap content day for "Case study: sandy soils ER - introduction" and "Sandy soils business model" Reel We published on our social a Reel, created during the day. Published on: IDECO's IG and Fb social community/c itizens https:// www.in stagra m.com/ reel/C8 ZVJUrN pio/?ut m_sour 24 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Views: 1337 Likes: 20 ce=ig_ web_co py_link &igsh= MzRlO DBiNW FlZA== IDECO june 2024 "Case study: sandy soils ER - introduction" Hub Video video introduction of the territory in wich our case study is located social community/c itizens IDECO septem ber 2024 questionnaire to farmers and land managers of sandy soil area of the Emilia-Romagna Region Questionnaire Questionnaire to farmers and land managers of sandy soil area of the EmiliaRomagna Region. The main objective is understand the propensity of SH to adoption new innovative business model for sandy soil health. farmers and land managers IDECO novemb er 2024 "Sandy soils business model" Hub Video case study video social community/c itizens https:// www.y outube. com/w 25 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 atch?v =n7U3 BZkEB Kg&t=11 s IDECO march 2025 Sharing "Sandy soils business model" video Linkedin Post We published on IDECO's Linkedin a post, where we shered the video link. Interest rate: 11,61% Reactions: 10 social community/c itizens https:// www.li nkedin. com/po sts/istit utodeltaecologi aapplica tasrl_area le-deisuolisabbios i-deldeltadel-poactivity - 730887 1561132 871680kz5Z?u tm_sou rce=sha 26 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 re&utm _mediu m=me mber_ deskto p&rcm =ACoA ADQlB UoBfKF JAeIjfNi BH3lf3 ZSg2Se px5Q IDECO april 2025 IV plenary event Fourth Plenary organized by Unife and IDECO in Ferrara. IDECO april 2025 IV plenary recap Reel We published on our social a Reel, created during the Novasoil IV plenary. Published on: IDECO's IG and Fb Views: 1253 Likes: 47 social community/c itizens https:// www.in stagra m.com/ reel/DI blUykt Anz/?ut m_sour ce=ig_ web_co py_link 33 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Plovdiv and Pazardjic regioin NBU marzo 2025 Testing and valorisation of the toolkit, task 3.4 Workshop Generation of information from testing and valorization of the set of tools developed in Work Package 3 farmers, rural communities , businesses, NGOs, advisory services NBU junio 2025 DIGITAL SOLUTIONS FOR SOIL HEALTH IMPROVEMENT - AGRITECH AND BUSINESS MODELS Conference NEW BULGARIAN UNIVERSITY AND THE INSTITUTE OF HORTICULTURE - PLOVDIV INVITE YOU TO PARTICIPATE IN THE SCIENTIFIC CONFERENCE "DIGITAL SOLUTIONS FOR IMPROVEMENT OF SOIL HEALTH - AGROTECHNOLO GIES AND BUSINESS farmers, rural communities , businesses, NGOs, advisory services photos, pptx will be availabl e 34 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 MODELS", WHICH WILL BE HELD ON JUNE 19-20, 2025. IN THE BUILDING OF THE INSTITUTE OF HORTICULTURE - PLOVDIv, UL. OSTOMILA 12. THE THEMATIC AREAS OF THE EVENT ARE - SOIL SCIENCE AND ECOLOGY - AGRICULTURAL TECHNOLOGY - BUSINESS MODELS FOR THE IMPROVEMENT OF SOIL HEALTH 35 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 NBU 2024 Dimitre Nikolov, Ivan Boevsky, Martin Banov, Ekatherina Tzvetanova and Krasimir Kostenarov (2024). Mapping of existing incentives for soil health business models in EU – methodological approach. Bulgarian Journal of Agricultural Science 30 (2), pp. 270–280. ISSN 2534-983X (Online) Article Incentives influence ecosystem services through motivating changes in land use and management. This chain of influence is complex because incentives can cause multiple intended and unintended changes in land use and management, each potentially having cobenefits and trade-offs across multiple ecosystem services. The incentives that can help the business model to become sustainable from the point of view 36 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 of the soil health have been identified and assessed in the frame of NOVASOIL project . The research aims to explore the incentives that drive farmers to act towards improving soil health. These factors (incentives) are then applied to the business model canvas (BMC). NBU June 2025 2ND MULTIPLIER EVENT Online “The Results of the NOVASOIL project – Investing in Soil for a Sustainable Future ” Multiplier event NBU team present the results of the Novasoil project researchers, students, farmers, policymakers 37 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 NBU October 2025 ENVIRONMENTAL CHOICES AND AGRIENVIRONMENTAL PRACTICES AMONG BULGARIAN WINEGROWERS – EVIDENCE FROM A CHOICE EXPERIMENT IN BULGARIA Oral presentation Presentation on X International Scientific Conference "Agricultural and Rural Outlooks and Policy Dimensions" Authors: Krasimir Kostenarov, Ekatherina Tzvetanova, Dimitre Nikolov, Ivan Boevsky, Martin Banov, Kristina Todorova, Plamen Dragnev researchers, students, farmers NBU Februar y 2025 Models for the development of carbon farming in the context of digitalisation: an economic and management perspective. PhD thesis PhD student Plamen Dragnev with prof. Dimitre Nikolov as a supervisor. researcher NBU October 2025 BARRIERS AND OPPORTUNITIES FOR THE DEVELOPMENT OF CARBON FARMING IN THE Poster Poster on X International Scientific Conference "Agricultural and Rural Outlooks researchers, students, farmers 38 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 CONTEXT OF DIGITALIZATION Bulgaria's Green Transition: Digital Carbon Farming and Policy Dimensions" Author: Plamen Dragnev NBU October 2025 Consumer Attitudes Toward Traditional Wines Produced with Environmental Measures – Evidence from a Choice Experiment in Bulgaria Poster Poster on X International Scientific Conference "Agricultural and Rural Outlooks and Policy Dimensions" Authors: Krasimir Kostenarov, Ekatherina Tzvetanova, Dimitre Nikolov, Ivan Boevsky, Martin Banov, Vanya Bankova, Plamen Dragnev researchers, students, farmers 39 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 NBU end of 2025 "Soil Health Evaluation for Sustainable Farm Management" Article The editorial board of "Bulgarian Journal of Agricultural Economics and Management" (Referenced on CABI data base) hereby certifies that the article — "Soil Health Evaluation for Sustainable Farm Management" by authors Martin Banov, Viktor Kolchakov, Dimitre Nikolov, Krasimir Kostenarov, Ekatherina Tzvetanova, has been accepted for publication and will be included in Issue 4/2025 of the journal. The approach developed by us 40 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 adheres to the limitation methods recommended by the FAO, and more precisely to those that take into account the number and degree of existing limitations for a certain set of land characteristics and is tailored to the specifics of agricultural production at the farm level. The research enables dynamic monitoring of the changes in the qualities of the soils in accordance with the measures taken to improve their health. This study presents a methodology 41 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 which combines a limited set of soil characteristics of the individual farm. The aim is to make it easier for the farmer to provide the necessary information and to be able to make data-driven decisions, taking into consideration the soil health, and ensuring sustainable farm management. The suggested methodology will be used as a backbone of software that will be developed for profit optimization at farm level. The land features selected for work 42 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 are grouped into 4 large groups, complying with the rule to work with the smallest possible number of characteristics that describe as fully as possible the agroecological conditions in relation to the requirements of the plants, while at the same time not allowing double and triple evaluation of the same characteristic. The degrees of restrictions (from L0 to L4) are determined for each land feature separately through the developed scales, and on this basis the suitability for 49 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 for food in Denmark? the NOVASOIL project, in addition to contributing to other publications resulting from collaborative work with our NOVASOIL partners. UNIFE 05/12/20 24 Modelli di business per la salute dei suoli: i primi risultati del progetto EU NOVASOIL Workshop Presentation at the "Giornata mondiale del suolo | Incontro "Tutela del suolo: misurare, monitorare, gestire"" Students, Farmers; Policy Makers https:// www.u nife.it/it /eventi/ 2024/di cembr e/giorn atamondia lesuolo2024 UNIFE 05/12/20 23 Nuovi modelli di business per la salute del suolo Workshop Presentation at the "Suolo e acqua: fonti di vita" Students, Farmers; Policy Makers https:// www.u nife.it/it /eventi/ 2023/di cembr e/locan dina- 50 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 eventosuoloeacqua5_12_20 23.pdf UNIFE 06/12/20 23 Soils and ecosystem services: policy narratives and instruments for soil health in the EU. Article article publiched on the jounrnal Bio-based and applied economics Students, Farmers; Policy Makers https:// oaj.fupr ess.net/ index.p hp/bae/ article/ view/15 466 UNIFE 19/06/20 25 Consumer’s propensity to support conservation agricultural practices to increase soil health: a Discrete Choice Experiment Conference 14th Conference of the Italian Association of Agricultural and Applied Economics 18-20 June 2025, Pisa, Italy Research community UNIFE 03/07/20 25 Producers and Consumers preferences for soil health: Evidence from a Discrete Choice Experiment Conference 1° Convegno SIDEA SIEA CESET, 2-4 Luglio 2025, Benevento, Italy Research community UNIFE 04/07/20 24 Testing the ground: barriers Conference XV IFSA conference Research community 51 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 and stakeholders in the pathways to sustainable business models for soil health "Systemic change for sustainable futures" UNIFE 31/07/20 25 Policy Innovation for Soil Health: Pathways Toward Sustainable Land Use Governance in Europe Article submitted to Land Use Policy, special issue on soil governance Research community UNIFE 09/09/20 25 Policy Innovation for Soil Health: Pathways Toward Sustainable Land Use Governance in Europe Poster VII International Congress of the ECSSS, Eurosoil 2025, Sevilla, Spain Research community, private sector UNIFE 08/10/20 25 Modelli di business per la salute dei suoli: i primi risultati del progetto EU NOVASOIL Online seminar Second Multipier event Online Policy makers, research community, farmers, local organization s UNIFE 25/10/20 24 Salute dei suoli: analisi del comportamento delle imprese agricole Thesis 52 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 UNIFE 14/02/20 25 Policy and Institutional innovation for soil health webinar presentation of THE PIL results at the webinar "Policy and Economic Instruments to Improve Soil Health: State of the Art", organised within the clustering activities CNRS https:// www.li nkedin. com/po sts/inb estsoil_ soilco mmuni typlatfo rmsoilco mmuni typlatfo rmactivity - 729568 3121629 294592 - 7zCr?ut m_sour ce=shar e&utm _mediu m=me mber_ deskto p&rcm =ACoA AAK_n 53 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 6ABN6 qn_96Y Dv_IHT mIgJpjU_Td4 UNIFE 05/12/20 23 Nuovi Modelli di Business per la salute del suolo:progetto novasoil workshop presentation of the proejct at the UNIFE soil days UNIFE 05/12/20 24 Modelli di business per la salute dei suoli: i primi risultati del progetto EU NOVASOIL worshop presentation of results of producers survey during the workshop "Tutela del suolo: misurare, monitorare, gestire " https:// www.u nife.it/it /eventi/ 2024/di cembr e/giorn atamondia le- 54 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 suolo2024 UNIFE 23/10/20 25 Policy, Ethical, and Institutional Enablers for SoilRelated Business Models webinar presenation of the wp4 results during the clustering event on "Soil Based Business Models" https:// soilco mmuni ty.app/ event69 UNIPI may 2023 Agroecologia al Centro - sixth edition Workshop Guided field tours and explanations of the center's LTEs Local stakeholders (farmers, students, researchers...) Agroec ologiaalcentro_ 230519. pdf UNIPI may 2024 Agroecologia al centro: verso la progettazione di sistemi colturali diversificati e sostenibili. Tavola rotonda. Seminar This was an event focused on agroecology, specifically discussing the design of diversified and sustainable cultivation systems. The event offered both in-person attendance and online streaming. Local stakeholders (farmers, students, researchers...) https:// www.y outube. com/w atch?v =dIuby ygdB7 U&ab_c hannel =Centr oRicerc heAgro - ambien 55 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 taliE.Av anzi UNIPI may 2024 “Coltivazione di lavanda e lavandino nelle aree marginali interne: il progetto “Santa Luce e la valle dei profumi” come modello di sviluppo multifunzionale e sostenibile" Seminar Invited talk entitled “Coltivazione di lavanda e lavandino nelle aree marginali interne: il progetto “Santa Luce e la valle dei profumi” come modello di sviluppo multifunzionale e sostenibile. XI Forum F.I.P.P.O – Federazione Italiana Produttori Piante Officinali – 9 may2024 – MacFrut Rimini National stakeholders UNIPI jun 2024 Agroecologia al Centro - seventh edition Workshop Guided field tours and explanations of the center's LTEs Local stakeholders (farmers, CiRAA_ SSSA_g iornata agroec 56 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 students, researchers...) ologia post2_ 4.pdf UNIPI Septem ber 2024 Tavarini S., Vergamini D., Pagano L., Riccioli F., Moruzzo R., Nohlova B., Antichi D., Angelini L.G. 2024. Business models for soil health: the Novasoil Project. Proceedings of the 53rd National Conference of the Italian Society for Agronomy – “Resource management in the innovation of the agri-food systems”, Matera 11-13 settembre 2024. Conference Presentation at the conference of the Italian Society of Agronomy Researchers Pp. 215216. ISBN: 978-88908499 -9-2 UNIPI March 2025 A Choice Experiment Approach to Sustainable Soil Health Practices in Italy Survey Survey to investigate the knowledge of Sustainable Soil Health Practices in Italy Italian Consumers link 57 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 UNIPI June 2025 A Choice Experiment Approach to Sustainable Soil Health Practices in Italy Master thesis European Erasmus Mundus Joint Master Degree “International Master of Science in Rural Development Academics https:// www.i mrd.ug ent.be/ UNIPI may 2025 Agroecologia al Centro - eighth edition Workshop Guided field tours and explanations of the center's LTEs Local stakeholders (farmers, students, researchers...) Agroec ologiaalcentro_ 230519. pdf UPM june 2024 Case study: Rueda business models Contents creation Creation of videoclips and photos in order to create two videos for the Novasoil Hub social community/c itizens UPM 09 oct 2023 Adapting Agriculture to Climate Change and Implementing Carbon Farming Practices in Southern Europe EIT FOOD - Five years improving the food together in Southern Europe 9th - 10th of October 2023 International workshop of EIT Food of the EC International stakeholders https:// www.ei tfood.e u/event s/v-funfan UPM 8 Decemb er 2024 Questionnaire to Rueda Stakeholders Questionnaire Questionnaire Grapevine producers 58 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 UPM 26 June 2025 How farm management can improve the ability of soil to retain water: Adaptation to less water for agriculture in Europe EWRA Conference Presentation at the conference of the European Water Resources Association International researchers https:// ewra20 25.ewra .net/ UPM 12 march 2024 Interviews to identify and understand the political and institutional setting regulating soil health in case study Consultation to stakeholders Focus group Local and National stakholders UPM ###### ### Late lessons of early warning to produce food Annual Workshop 2025 CSIC-ICA Keynote presentation National stakeholders https:// www.ic a.csic.e s/comu nicacio n/jorna dasanuales UPM 21 January 2025 C o n s u l t Seminar Local and National stakhol ders 65 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 Institutes, Students, AgoraNatura, Case study partner, Associations ZSA 14.02.202 5. Regional seminar in Talsi, where we talked about the NOVASOIL project Seminar Presentation of NOVASOIL project and the digital platform developed within it with various map layers Local farmers link ZSA 13.02.202 5. Regional seminar in Saldus, where we talked about the NOVASOIL project Seminar Presentation of NOVASOIL project and the digital platform developed within it with various map layers Local farmers link ZSA 13.02.202 5. Regional seminar in Tērvete, where we talked about the NOVASOIL project Seminar Presentation of NOVASOIL project and the digital platform developed within it with various map layers Local farmers link ZSA 06.02.20 25. Regional seminar in Jēkabpils, where we talked about Seminar Presentation of NOVASOIL project and the digital platform Local farmers link 66 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 the NOVASOIL project developed within it with various map layers ZSA 06.02.20 25. Regional seminar in Rēzekne, where we talked about the NOVASOIL project Seminar Presentation of NOVASOIL project and the digital platform developed within it with various map layers Local farmers link ZSA 05.02.20 25. Regional seminar in Valmiera, where we talked about the NOVASOIL project Seminar Presentation of NOVASOIL project and the digital platform developed within it with various map layers Local farmers link ZSA 06.02.20 25. On February 6, we introduced the NOVASOIL project at the “Linas Agro Latvija” seminar in Kuldīga Seminar Presentation of NOVASOIL project and the digital platform developed within it with various map layers Local farmers link ZSA 11.02.202 5. On February 11, we introduced the NOVASOIL project at the “Linas Agro Latvija” seminar in Cēsis Seminar Presentation of NOVASOIL project and the digital platform developed within it with various map layers Local farmers link 67 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 ZSA 18.02.202 5. On February 18, we introduced the NOVASOIL project at the “Linas Agro Latvija” seminar in Krustpils Seminar Presentation of NOVASOIL project and the digital platform developed within it with various map layers Local farmers link ZSA 05.03.20 25 Focus-group with farmers in regards to digital tools, testing of DT1, DT2, DT3 Workshop In this workshop digital tools developed under novasoil were tested and commented from farmers point of view Local farmers Article in farmers ' magazi ne ZSA 13.03.202 5 On March 13, we introduced the NOVASOIL project and case studies (particularly digital showcase) at the “Linas Agro Latvija” seminar in Krustpils Seminar Presentation of NOVASOIL project and the digital platform developed within it with various map layers Local farmers 68 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 ZSA 29.04. and 30.04.20 25. EU CAP Network brokerage event 'Partnering for innovation with impact in agriculture and rural areas' Network brokerage event The scope of the event will be related to selected topics that are included in the calls for proposals for the Horizon Europe R&I Cluster 6 work programme 2025. The topics are grouped into the following thematic areas: digital and data technologies; sustainable, healthy and resilient crop and livestock production; new business models and value chains; circular water management and soil health Researchers, farmers, forest managers, rural communities , businesses, NGOs, advisory services link 69 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 ZSA 28.05 Planned Novasoil conference, presentation of project, case studies, conclusions, including digital tools Conference Main point of this conference is to inform stakeholders and end users with results and conclusion of Novasoil project Farmers, Forest owners, Cooperatives, Ngos, Local authorities, State actors ZSA 15.03.202 4 Annual ''Farmers Parliament'' congress conference Congress Farmers, Forest owners link ZSA 11.03.-13.- 3.2024 Open Food Conference in Belgium Conference link ZSA 13.03.202 4 Preparation meeting about potential soil health campaign with fertilizer, plant protection, grain industries ZSA 27.02.20 24 Preparation meeting about potential soil health campaign with leading grain cooperative ZOOM meeting ZSA 15.02.202 4 Presentation at Linas Agro Seminar Participation in farmers' seminar with presentation 70 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 about direct payments and eco-schemes for soil friendly practices in Valmiera ZSA 14.02.202 4 Presentation at Linas Agro Seminar Participation in farmers' seminar with presentation about direct payments and eco-schemes for soil friendly practices Viļāni ZSA 06.02.20 24 Presentation at Linas Agro Seminar Participation in farmers' seminar with presentation about direct payments and eco-schemes for soil friendly practices, Kuldīga ZSA 2425.01.202 4. Northern Roots Northern Roots provided the theory and practice of agroecology or regenerative systems. The forum in the twoday hosted talks, link 71 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 forums and discussions from pioneering international soil health experts, experienced farmers, and agronomists. Interested in topics such as notillage, cover crops, soil biology, reintroducing livestock into arable systems and reducing costs. ZSA 19.01.202 4 Ministry of agriculture of Latvia conference ''Healthy planet starts with healthy soil'' Conference link 2 This project has received funding from the European Union’s HORIZON-AG - HORIZON Action Grant Budget-Based research and innovation programme under grant agreement GA 101091268 4 Acknowledgment The authors would like to thank the EU for funding, in the frame of the European Union’s Horizon Europe research and innovation programme under Grant Agreement GA 101091268. The document reflects only the author’s view. The Agency is not responsible for any use that may be made of the information it contains.