Evaluating action plans
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G obbelaa , J. W.; Mu phy, J. J.; Van De Wal , S. R.
A icle
E alua ing ac ion plans
Sou h A ican Jou nal o Business Managemen
P o ided in Coope a ion wi h:
Uni e si y o S ellenbosch Business School (USB), Bell ille, Sou h A ica
Sugges ed Ci a ion: G obbelaa , J. W.; Mu phy, J. J.; Van De Wal , S. R. (1986) : E alua ing ac ion
plans, Sou h A ican Jou nal o Business Managemen , ISSN 2078-5976, A ican Online Scien i ic
In o ma ion Sys ems (AOSIS), Cape Town, Vol. 17, Iss. 4, pp. 210-214,
h ps://doi.o g/10.4102/sajbm. 17i4.1059
This Ve sion is a ailable a :
h ps://hdl.handle.ne /10419/217945
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E alua ing
ac ion
plans
J.W.
G obbelaa ,
J.J.
Mu phy
and
S.R.
an
de
Wal
School o Business Leade ship, Uni e si y
o
Sou h A ica, P e o ia
In
1976
Louis Ge s ne w o e, 'one
o
he mos in igueing
managemen phenomena o he la e 1960's has been he
apid sp ead o he co po a e planning concep . Excep o
he so-called compu e e olu ion, ew managemen
echniques
ha e
swep h ough co po a e
and
go e nmen
en e p ise mo e apidly o comple ely'.
Ye
in
spi e o his
explosion
o
companies doing co po a e planning he e
a e
s ill
a eas
wi hin he p ocess ha
need
o
be
esea ched.
One
such
a ea
is he 'e alua ion o he ac ion plan'. How
do manage s decide which po olio o ac ion plans o
selec
and
implemen ? I has
been
he au ho s' expe ience
ha hese decisions
a e
mos ly made
on
'gu ' eel wi h a
g ea deal o poli icking aking place.
In
his a icle a
me hodology is de eloped o assis manage s
in
he
compa a i e e alua ion
o
ac ion plans, he inal decisions
being based
on
he use o a mul i a ia e model which ela es
achie emen
and
isk.
S.
A .
J.
Bus. Mgm . 1986,
17:
210 -214
Louis Ge s ne he
in
1976
gesk y da
een
an
die mees
p ikkelende bes uu s e skynsels
an
die laa
1960s
seke lik
die snelle e sp eiding
an
die ko po a iewe beplannings-
konsep
was.
Bui en die sogenaamde ekenaa e olusie he
min ande bes uu s egnieke
so
innig
en
olledig deu
ko po a iewe-
en
s aa sondememings geswiep.
Ten
spy e
an
die on plo ing
an
ko po a iewe beplanning onde
maa skappye is daa s eeds gedeel es binne die p oses wa
nage o s moe wo d.
Een
hie an is die 'e aluasie
an
die
aksieplan'. Hoe kies bes uu de s ui die po olio
an
aksieplanne wa e om e implemen ee ?
Die
sk ywe s he
onde ind da hie die beslui e mees al op aan oeling be us
en
da heelwa poli ieke y
in
die p oses plaas ind.
In
hie die
a ikel wo d 'n me odologie on wikkel wa bes uu de s
kan
help
in
die e gelykende e aluasie
an
aksieplanne. Die
inale beslui e wo d gebasee op die geb uik
an
'n
mul i a ian model wa p es asie
en
isiko me mekaa in
e band b ing.
S.-A . Tydsk . B«J y sl. 1986,
17:
210-
214
J.W.
G obbelaa *,
J.J.
Mu phy
and
S.R.
an
de
Wal
School
o
Business le'c1de ship, Uni e si y
o
Sou h A ica,
P.O.
Box
392, P e o ia,
0001
Republic
o
Sou h A ica
•To
whom co espondence should be add essed
Accep ed
Augus
1986
In oduc ion
In
o de
o
su i e, o ganiza ions mus ela e
o
hei
en i on-
men . As he en i onmen
is
changing
a
an
e e inc easing
pace o ganiza ions sol e he p oblem
o
de e mining hei
ela-
ionship wi h he en i onmen h ough he p ocess
o
planning.
Planning econciles objec i es, oppo uni ies
and
capabili ies;
i in ol es selec ing ends
and
means -deciding whe e
you
wan
o
be
in
he
u u e
and
he
bes way
o
ge ing he e.
An
in insic elemen
o
componen
o
his (planning)
p ocess
is
he ac ion plan
o
p og amme; i.e. he plan
o
ac ion
o
be ollowed in
o de
o
achie e a s a ed objec i e.
Pe usal
o
he w i ings
o
such
au ho s
as De me
(1977),
An hony
& Dea den (1976), A gen i (1979),
and
Wilson &
Tomb
(1968) highligh s he ac
ha
al hough much
is
said
abou
he de elopmen
and
s uc u e
o
an
ac ion plan,
e y
li le,
i
any,
is
men ioned
abou
he
e alua ion
o
an
ac ion
plan. This has
p omp ed
he
p esen a icle.
De ini ion
o
an
ac ion
plan
Al hough used by
many
au ho s,
he e m ac ion plan
is
pe haps bes desc ibed
by
Wilson &
Tomb
(1968).
'Al hough
no
p ecise o ma
is
necessa y o exp esgng
and
communica ig
an
ac ion
p og amme
each p o-
g amme
should
do
h ee hings, wha e e he o ma .
I should s a e he objec i e
o
he
ac ion, de ail he
s eps
o
be aken
and
desc ibe
he
inancial impac he
ac ion should ha e'.
Figu e I illus a es he way
an
ac ion p og amme may
be
exp essed.
I
is
ob ious om Figu e 1
ha
as pe de ini ion each
manage shoud s a e exac ly
wha
he expec s
o
do
and
he
mus
be
p epa ed
o
demons a e ha he ac ions he p oposes
will
be
adequa e
o
achie e he planned esul s.
O
pa icula
impo ance in he u he de elopmen
o
ou
cen al heme
a e he ollowing componen s
o
an
ac ion plan:
(i) Ac ion
s eps.
This en ails he di e en s eps equi ed o
accomplish he objec i e. I mus
be
s a ed in a way ha
clea ly exp esses
wha
mus
be
done,
who
is
o
do
i , and
he
da e
by which i
is
o
be comple ed. This pa
o
he
ac ion plan can be conside ed
o
be he echnical easibili y
o
he pa icula
p og amme
and
will
be
e
e ed
o
as
such in u he delibe a ions.
(ii)
Financial
impac .
P og ammes
designed
o
achie e he
p o i imp o emen goal se by
he
CEO
ha e a plus
impac ; p og ammes aimed
a
imp o ing some manage-
men
p ocess (e.g. managemen de elopmen ) in ol e a
cos which p oduces
an
immedia e minus p o i impac ,
Vi ually all ac ion s eps in ol e some cos implica ions.
S.
A . J. Bus. Mgm . 1986, 17(4)
Objec i e
Reduce
by
a
leas 40% he equency
and
cos o aul y cas ings ecei ed
om
he
XYZ
Company.
S ep
Ac ion 1 ep1
Pa icipa ion
Pu chasing
manage
Ensu e
ecogni ion by supplie
o p oblem wi h 'ha d spo s'
In
cas ings
Timing
Comple ed
Nego ia e p ice concession
on
Pu chasing Janua y
31,
1968
all cas ings ecei ed du ing manage
weeks
when
we
e u n mo e
han
en
bad
cas ings
Se
up
s o age
a ea
o accumu- Facili ies manage Janua y
31,
1968
la e uined cas ings
Es ablish p ocedu es o eco d P oduc ion con ol Feb ua y
15,
1968
machine down ime
and
cu e
b eakage
wi h Indi idual cas -
ings
Submi in o ma ion weekly o Pu chasing
Begin
Ma ch
1,
XVZ
Company manage
1968
P o i lmpec
P ice concessions
E ec
o
imp o ed quali y
-Sc ap
-O e ime
-Expense
ools
-Los p oduc ion
Modi ica ions o
s o age
a ea
Reco ding p ocedu es
O he cos s
To al inancial impac
1968
P o i
lnc ease/(Oec ease)
$
7,000
8,500
3,500
9,000
20,000
(2,000)
(1,000)
(3,000)
$42,000
Figu e
1 Illus a ion
o
ac ion plan (Wilson & Tomb,
1968).
The inancial impac
is
he ne e ec
o
he cos s
o
he
ac ion s eps and he inancial bene i o be de i ed om
he changed condi ions.
Delinea ion
o
he
p oblem
I
should be no ed ha majo capi al expendi u e ype ac ion
p og ammes (s a egic h us s) a e excluded om ou
dis-
cussion.
This ype
o
ac ion p og amme
is
no mally e alua ed
by
he
use
o
such echniques as payback pe iod, discoun ed
cash
low
(DCF), cos -bene i o cos -e ec i eness analysis
and compu e simula ion models. The
le el
o
sophis ica ion
is
o en dic a ed
by
he magni ude
o
he in es men
in ol ed.
In
his pape
we
a e conce ned wi h he 'no mal' eplanning
(Ko ze,
1983)
o managemen con ol (An hony,
1965)
ype
ac ion plan as
well
as hose ac ion plans ha a e de eloped
as
pa
o
he annual business plan.
Gene a ing
ac ion
plans
Ac ion plans a e gene a ed o igge ed du ing he de elop-
men
o
he annual co po a e plan
as
well
as
pa
o
he
managemen planning and con ol p ocess du ing he cou se
o he inancial yea . Schu e
(1981)
s a ed ha ac ion plans
a e igge ed
by
ou speci ic sou ces,
i.e.:
(a)
'by speci ic s a egic guidelines p o ided
by
op manage-
men as a esul
o
he s a egic planning
exe cise
(b)
by
he a ge s se
in
he s a egic plan
(c)
SWOT analysis
(d)
by
he managemen con ol p ocess'.
I should howe e also be no ed ha he e a e many o he
igge s
o ac ion plans.
I
o ins ance he o ganiza ion
is
using
quali y ci cles, hese will
also
igge ac ion plans.
Fu he mo e, some ac ion plans a e de eloped simply
as
a
esul
o he c ea i i y
o
he manage s o en ep eneu s
wi hin
he
o ganiza ion.
211
E alua ing
ac ion
plans
- a
li e a u e
su ey
Thus a
we
ha e
been
concen a ing on he de elopmen and
he o ma
o
ac ion plans. O en he mo e c i ical ques ion
is
how
do manage s e alua e he di e en ac ion plans? How
do manage s
selec
hose ac ion plans ha no only ha e he
highes
p obabili y
o
comple ion bu
also
how do hey
es ima e o e alua e he ac ual p o i impac
o
he ac ion
plan? A ela ed ques ion
is
how do manage s p io i ize he
a ious
ac ion plans? Inspec ion
o
he li e a u e indica e ha :
(i)
Wilson
& Tomb
(1968)
in
hei
classic
publica ion
In eg a ed P o i Planning and con ol glossed o e
he e alua ion p ocess
by
making b oad mo he hood
s a emen s.
(ii)
A gen i
(1979)
also did no o e any conc e e me hodo-
logy
by
which
ac ion plans can
be
e alua ed.
(iii) De me
(1977)
looked a he p oblem om a p ocess
pe spec i e
( iming
and o ganiza ion). He did no add ess
he inancial aspec
o
he ac ion plan.
(i )
An hony & Dea den
(1976)
in
hei discussion on p o-
g amming
in
gene al, and
new
e enue p og ammes,
manu ac u ing p og ammes and suppo p og ammes
speci ically, o e ed
e y
li le
by
way
o
a me hodology
o e alua ing hese a ious plans.
( )
Schu e
(1981)
o e ed he managemen
e iew
p ocess
a a ious hie a chical
le els
and imes as he
ehicle
by
which
o e alua e ac ion plans. I
is
howe e clea ha
he
e iew
p ocess as en isaged
by
Schu e
is
suscep ible
o poli icking, halo e ec , dominee ing, and bu eauc acy
and does no o e a solu ion o he basic p oblem
o
e alua ion.
( i)
Ko ze
& du P eez
(1984)
analysed he a ious cons i uen
o ecas ing
elemen s
o he
business
planning and
manage-
men con ol p ocesses and came o he conclusion ha
he mechanis ic o ecas
is
an accep able ins umen o
os e c ea i e en ep eneu ial planning, i.e. ac ion plans.
Howe e , hey also did no add ess he p oblem
o
e alua ion.
E alua ing
ac ion
plans
- a
Mon e
Ca lo
simula ion
app oach
I
is
seldom possible o a manage o pinpoin exac ly he
u u e inancial ou come
o
a p oposed ac ion plan. The e
a e many chance unce ain ies wo king
in
on he plan owing
o he unp edic abili y
o
en i onmen al ac o s and e en
unknown a ia ions
in
in e nal ac o s.
Hence i
is
main ained ha any e alua ion
o
ac ion plans
in
a business en i onmen mus be done
in
a leas wo
dimensions: inancial gain
(loss)
and inancial isk.
To ob ain ep esen a i e
igu es
o ne p o i and isk he
i s equi emen
is
o de e mine he p obabili y dis ibu ion
o
possible p o i
igu es
which
may ma e ialize i he ac ion
plan unde conside a ion
is
implemen ed.
I
we
e e o he
ac ion plan
in
Figu e 1
we
see
ha such a p o i igu e can
be made up
o
a ious posi i e and nega i e con ibu ions o
p o i . Each one has po en ially inhe en unce ain ies.
Hence he p oblem
o
he e alua ion and compa ison
o
ac ion plans educes o he ollowing s eps:
es ima e
he
a ious
cos and p o i con ibu ions,
allowing
explici ly
o unce ain ies;
combine hese es ima es in o a p obabili y dis ibu ion
o
ne
p o i o he ac ion plan;
de i e ep esen a i e igu es o p o i con ibu ion and
isk; and
epea o o he ac ion plans and compa e hem, along
hese wo dimensions.
212
P o i /cos con ibu ion
o
an
ac ion s ep
Whe e
he e
is
unce ain y in he p o i
o
cos which will be
ealized by
an
ac ion s ep, he app op ia e way
o
ep esen
his
unce ain y quan i a i ely
is
by means
o
a p obabili y
dis ibu ion. The p oblem
is
o
ob ain a ep esen a i e o m
o
his
dis ibu ion
and
o
es ima e he equi ed pa ame e s
o
he dis ibu ion.
This
is
no
an
unknown p oblem o he ne wo k analys
who has
o
ob ain es ima es o he du a ion
o
indi idual
ac i i ies which make up a
PERT
ne wo k. Expe ience has
augh ha knowledgeable people eel mo e com o able
and
a e mo e eliable when asked o gi e h ee es ima es o he
du a ion
o
such
an
ac i i y namely a pessimis ic,
an
op i-
mis ic, and a mos likely es ima e. A be a-dis ibu ion
is
hen
i ed
o
hese es ima es.
The example
o
PERT
analys s
is
ollowed he e
and
i
is
sugges ed ha he inancial ou come
o
each ac ion s ep be
es ima ed in e ms
o
a = pessimis ic es ima e, i.e. he wo s alue ha can
ealize
-ba ing 'ac s
o
God' no allowed o
m = mos likely es ima e
b = op imis ic es ima e, he coun e pa
o
a.
In con as
o
ne wo k analys s i
is
sugges ed ha he
simple iangula dis ibu ion
is
i ed h ough he abo e
es ima es, and no he be a-dis ibu ion. I displays su icien
lexibili y whils accommoda ing he in o ma ion con ained
in he poin es ima es (see Figu e
2)
and
is
easie
o
wo k wi h.
Dis ibu ion
o
ne p o i
The ne p o i
o
an
ac ion plan may be w i en as
n
Z=
I:.X;
i=I
whe e Z = ne p o i ; X; = e enue (posi i e)
o
cos
(nega i e) om ac ion s ep i; i =
1,
2,
...
, n;
and
n =
numbe
o
ac ion s eps.
The chance unce ain y in e enue
and
cos componen s
is
now con ained in di e en iangula dis ibu ions. Thus
he ne p o i
is
gi en by a linea combina ion
o
a numbe
o
andom a iables wi h di e en iangula dis ibu ions.
This dis ibu ion
o
Z can be complica ed e en mo e i i
is
aken in o accoun ha o en he e
is
a small bu no negligible
chance ha
an
ac ion plan
will
ail
and
hough cos s a e
incu ed o all in en s
and
pu poses, ze o e enue
will
ealize.
Thus
i
can be seen ha he dis ibu ion
o
Z
is
a di icul
one o handle analy ically. Howe e , by means
o
Mon e
Ca lo simula ion,
i
is
~ible
o ob ain an adequa e ep esen-
a ion
o
i s o m.
Fo
each ac ion s ep a alue
is
d awn
andomly om he co esponding iangula dis ibu ion.
These a e hen added
o
gi e a ep esen a i e igu e o ne
p o i . This p ocess can now be epea ed
o
build up
an
empi ical dis ibu ion
o
ne p o i .
Use ul displays
o
such a dis ibu ion a e he isk unc ion
a m b a
Skew
o
he gh
m
Symme ic
b a m b
Skew
o he le
Flp e 2 Examples
o
iangula dis ibu ion wi h di e ence in
skewness.
(a)
S.-A . Tydsk . Bcd y sl.
1986,
17(4)
(b)
Cumula i e I Achie emen I
P obabili y P obabili y
P o i le el P o i
le el
Fagu e
3 (a) Cumula i e dis ibu ion unc ion
and
(b)
Achie emen
p obabili y unc ion.
o
cumula i e dis ibu ion unc ion (Figu e 3a) and
i s
com-
plemen , he achie emen p obabili y unc ion (Figu e
3b).
F om he isk unc ion
one
can ead
o
o any
le el
o
p o i
on
he ho izon al axis he isk (p obabili y
o
achie ing
ha
o
less).
The
achie emen p obabili y unc ion
gi es
he
p obabili y
o
achie ing a pa icula le el
o
p o i o
mo e.
The illus a i e ac ion p og amme in Figu e 1 can
be
used
o
illus a e he p ocess
and
es ima es can
be
made
o
he
a ious ac ion s eps (Table
1).
The
achie emen p obabili y
unc ion
is
displayed in Figu e 4.
Table
1 Es ima es made
o
he a ious ac ion
s eps
Pessimis ic Mos likely Op imis ic
Ac ion s ep es ima e es ima e es ima e
Re enue gene a o s
P ice concessions 2 000 7
000
13
000
O e ime 0 8
500
8
SOO
Expense ools 3
500
3
500
3
500
Los p oduc ion 0 9000 26000
Cos gene a o s
S o age a ea 8
000
2 000
soo
P ocedu es 2 000 I
000
0
O he s 6000 3 000 I
300
Rep esen a i e igu es
o
p o i and isk
In o de
o
compa e a ious ac ion plans acco ding o
he
wo dimensions
o
ne p o i
and
isk i
is
necessa y o ob ain
o each ac ion plan a single ep esen a i e igu e o
ne
p o i
and
a single igu e o isk.
Compa able single alues o ne p o i a e expec ed p o i
(mean), mos likely p o i (mode),
o
median p o i .
Because
an
ac ion plan will be employed only once, i
is
sugges ed
ha
he mos likely p o i be used. Howe e , in p ac ice his
will
o en no be
an
app op ia e indica o
o
achie emen ,
because
e.g. o mul imodal dis ibu ions (i.e. dis ibu ions
which
display mo e
han
one peak) he ques ion a ises heo e ically
o
which mode
o
use.
In p ac ice i may also be ound ha
he dis ibu ions
do
no
display e y p ominen modes. The
expec ed alue has mo e in ui i e appeal whe eas he median
is
mo e app op ia e when ou lie s can 'dis o ' he expec ed
alue. The median
is
used
in he example below as
being
mo e
disc imina o y. Wha
is
eally impo an hough
is
ha
whiche e igu e
is
used, he same measu e
o
locali y mus
be
used
o all ac ion plans e alua ed.
Risk can also be exp essed in mo e
han
one way. The
p obabili y
o
make a loss,
o
he p obabili y
o
make
less
S.
A . J. Bus. Mgm . 1986, 17(4)
Achie emen
p obabili y
2
I
20
I
40
I
50
60
I I 80
I
100
I
-
9009
... , ....
a :
............
:
...
,
••
*
.........
,.,
.........
,
......
*
..................
, ... ,
....................
,*.
-7517
.....
:
...
,
.................
**
..
'***'••••=•-=***i :*****•=-=•*•••••••*
-6025
*•••****•****•=••••**••****•'••*i a •-•
..
*****i :l .****•'••••
-4533
.....
.,
.......
..,
.... ,
...
*
...................
,
............
,
....
,.,.,..,
..............
****•*•••11•=••
-
3041
******•'**'**•••*•••·*1
'""•=••••=•1 :•·*••=•.o :•·••
..
,...,**•=•*
...
*••=•*•
-1549
*-••••i =••i =••' <i ,•••i •i :•·•i =l :, :*•=•i i•••*****•11 :• :1 a :,
, .,
...
,, .i+:i :••
_
57
1 :, , •i c•:1 1 1-:••••·**•i :1 :*, .'*•***
.. '**•=*i+:***=**1 :1 ., ,:, , +:, 11 :, .o+,
..
, i :•1 :, :1 :
1435
..
,
..
•, :W., :
.............
..,..,
.......
~
....
,
••
,
..........
,.,
..
,,.., ....
.,,
.........
,.,,.,,.,
..
,,..
...
,..,
..........
, ....
**
2927
*
.............
,
.....
..,_
...............
,..,
......
***•=i :
.........................
,
.....
,
..
,..,
......
,
...
.,
............
,
..
4419
...
**"""''
..
'****
11
'*•i ·, :i :, ·i :•i, ·, .,
.....
,,.,
......
,.:, :, :.i, :, :11 :i :i :o+., ;i, ,:, :i ,""·~:,-:11
, :, :, ,*""'
5911
..............
:,.,, :-.,
.....
,.,..,.,.*
...
*'
.. *
.........
...,
........
,.,
•
.,
•.•
*,.·•*••"·"'"'*•
7403
i :•*****'*'**
......
..,
..
,
....
***••••******•'****
...
*"'
..............
***•••·""·
8895 1 11 :•**'*•***
..
,,.
...... ,
..
,
....
..,11·111-·J
, :, :i ,
...
,,.,
.....
,.,
•.
,..
..
,.,
.......
~w.
.....
,
..
,..,, ;, :
...
, -., :i .
10387
l :14:, ,i c, ,i:l ll :i :i
*•'"''****••=i ii :l o:i :i , :, ;
..
*'*"':"''*•" -i :i ,,..,.
, "
*•
"'·"'·•"
11879
"·
....
,***
, :, :i ·i':
.,...
......
..,
**·
..
,
..
,
, :, :
...
,
, :i "
*"'
... ..,
................
*."'"*
i .,,
..
,
...
13371
l J c***•*•••***":"" o <, :•:i -:l "*"''"'"'**o :i :i a :"'u c• ,, :i ;l ,li :l ci
14863
..
, ..................
..,**""*
...................
,
...
**••***l 'i :
..
,o ,
..
:i :,
16355
...............
, :
...
i ·i :o ·> "o <l ******•'**•:a :l ci :i <i :, ;+i :o :i e
....
17847 *""*******•**.,******
...
"'
........
:W., :, ,
..............
i :
...
:
19339 , : o-:4'1, <•:••'****·'llo:*""**•*"'
............
, :
••
,.i :1 :i :1 ·
20831
.., ...
*
.........
,
..............................
,
..
,,
....
i :i <•
22323
.... *"''**"l l***•·•=i :, :, :*
..
:*l '
23815
.,,.,
..
,..,,..*****·*'*"'"****•·
25307
, :, .*', ,, -
..
,,.,..,,
..
,
..
,
...
,..~.,.
26799
..
,
......
*,."''"'**'"'
28291
...
,..
....
.,
...
,
..
,,.
>--*
29783
*'**'• o •**
31275
......
32767
•.•
34259
,.
35751
37243
38735
40227
41719
43211
44703
46195
47687
49179
Figu e
4 Achie emen p obabili y unc ion:
Example.
han some accep able amoun
o
ne p o i ,
is
an
in ui i ely
appealing
no m o
use
and
hence
is
p opaga ed he e. I can
be
ead
o di ec ly om he
isk
unc ion. Fo he example
abo e,
he simula ion p og amme
ga e
he
ollowing
alues:
Median
p o i :
20831
P obabili y
o
making
less
han
20
000:
640Jo
Compa ison
o
ac ion plans
Fo he pu pose
o
p io i izing di e en ac ion plans
i
is
sugges ed
ha
all
ac ion plans o
be
conside ed
be
displayed
on
he
same g aph wi h p o i on he ho izon al
axis
and
isk
on
he
e ical axis. The example
in
he
nex
sec ion will
illus a e he p ocess.
Example
The
example conside ed he e
is
a heo e ical one and should
no
be
linked o he p e ious discussion. The pu pose
is
o
demons a e
he me hod
as
well
as
o
in es iga e
whe he
some
gene al
conclusions may
be
d awn
as
o he
endencies
ha
will
eme ge
om di e en o ms
o
cos
gene a o s and
e enue
gene a o s.
Fou di e en dis ibu ions
we e
used
o
e enue
gene-
a o s showing ma kedly di e en o ms hough
ha ing
he
same
mode. Simila ly ou di e en cos dis ibu ions
wi h
he
same
mode
we e
conside ed. These
we e
combined o
c ea e
16
di e en combina ions ('ac ion plans')
each
con-
sis ing
o
a di e en
(single)
e enue
gene a o and a
single
cos
gene a o .
The
e enue dis ibu ions
used
a e
gi en
in
Table
2.
No e
ha
he
mode
was
always
he
same
and
he
di e ence
be ween
ex emi y
and mode
was
ei he
IO
000
o
40
000.
This
was
also
ue o cos dis ibu ions
used
( able
3).
Each
combina ion
was
simula ed
500
imes. As a measu e
o
achie emen
median p o i
was
used. The
esul s
a e
gi en
in
Table
4.
As
measu e
o
isk
he p obabili y
o
ob aining
Table
2 Re enue dis ibu ions
Code Type• Lowe limi Mode Uppe limi
A
HC
350 000 360 000 370 000
8 SR 350 000 360 000 400 000
C SL 320 000 360 000 370 000
D LC 320 000 360 000 400 000
·He:
High deg ee
o
ce ain y, i.e. a small ange be ween lowes
and highes alue.
SR: Skew
o
he igh .
SL: Skew o he le .
LC: Low deg ee
o
cenain y, i.e. long ange be ween lowes
and
highes alue.
Table 3 Cos dis ibu ions
Code Type• Lowe limi
Mode
I
HC
270 000 280 000
2 SR 270 000 280 000
3 SL 240 000 280 000
4 LC 240 000 280 000
"See
Table 2 o explana ion
o
symbols.
Table
4 Median p o i
Cos
HC:A
SR:B
SL:C
LC:D
Risk
80%
70%
60%
50%
"40%
30%
20%
10'/o
Re enue
HC:I
SR:2 SL:3
80 000
88
500 74 000
70 000
78
500
57
500
86 500
101
000 76 000
83
500
87
000 68 500
Table
5 Risk
(P
(p o i <
70
000))
Cos
HC:A
SR:B
SL:C
LC:D
xB3
Re enue
HC:I
SR:2 SL:3
60Jo
4%
38'lo
44'lo 28% 70%
2'lo
O'lo
30'7o
30% 20'lo
72'7o
x03
x84
x81
xA3 x04
xA4
xC3xe2 x01 x04
x02
xA1
xA2
xC1
Uppe limi
290 000
320 000
290 000
320 000
LC:4
78
000
72
500
89 000
80 000
LC:4
32'lo
42'lo
30'lo
38'lo
213
70 000 80 000
90
000
iau e
5 Compa ison
o
ac ion plans.
100
000
11
000 P o i
L
214
less
han
70
000
p o i
was
used. The esul s a e shown in
Table 5 and Figu e
5.
Discussion
o
esul s
F om Figu e 5
i
is
ob ious ha combina ion
C2
(i.e. cos
en y C and
e enue
en y
2)
is
he
mos luc a i e p oposi ion
ha ing
he
highes
ep esen a i e p o i ma gin
(IOI
000)
and
lowes
isk
(0%
p obabili y
o
ob aining
less
han
70
000).
Simila ly
A2
and
Cl
a e
also
a ac i e. The
choice
be ween
Al
and
D2
will
depend on he p e e ence
o
managemen
conce ned.
Gene al commen
Al hough he example
is
oo limi ed o d aw de ailed con-
clusions, wo ema ks a e
in
o de . Fi s ly, i he e enue
dis ibu ion
is
skew
o he
igh
o he
cos
dis ibu ion
is
skew
o
he
le ,
i
has
a ma ked imp o emen
in
isk
as
well
as
on median p o i and
ice
e sa. This
is
due o he ela i ely
be e chance
o
ob aining a
eally
high
e enue
and/
o
low
cos .
Secondly,
he e
is
no
de ini e
pic u e
eme ging
ega ding
he
compa ison
o
high
ce ain y
e sus
low
ce ain y in e ms
o
he c i e ia
used.
P ac ical applica ion
In
p ac ice he ac ual cos / e enue dis ibu ions
will
be used
in he simula ion p og amme o ob ain an achie emen
p obabili y/ isk cu e o each ac ion plan. This
will
aid
S.-A . Tydsk . Bed y sl.
1986,
17(
4)
managemen o
selec
a po olio
o
ac ion plans o
close
o
exceed
he planning gap (gap be ween ac ual
yea
end
p o n
o ecas and p o i objec ion) aking in o accoun
manage-
men 's isk p opensi y.
Fu he esea ch
is
being conduc ed o
de elop
an
oJ) imii.a-
ion model o his pu pose.
Re e ences
An hony, R.N.
1965.
Planning and Con ol Sys ems. A
F amewo k
o
Analysis. Di ision
o
Resea ch, G adua e
School
o
Business Adminis a ion Bos on.
185
p.
An hony, R.N. & Dea den, J. 1976. Managemen Con ol
Sys ems. Tex and cases. Homewood, Illinois: Richa d D
I win.
769 p.
A gen i,
J. 1979. Sys ema ic Co po a e Planning. Thomas
Nelson
and
Sons L d. 316 p.
Denne , J. 1977. Managemen planning and con ol sys ems.
Ad anced concep s
and
cases. Homewood, Illinois: Richa d D
I win Inc.
388
p.
Ko ze, J. Meaning ul Manage ial Ac ion Planning: The
inancial componen .
S.
A .
J.
Bus. Mgm ., ol.
14,
156-160.
Ko ze, J. &
Du
P eez, N. Dynamic Replanning: Some commen s
on
he P ac ical Applica ion
o
he Analy ical Fo ecas .
S.
A .
J.
Bus. Mgm ., ol. 15,
119-172.
Schu e,
F.G.
1981. In eg a ed Managemen Sys ems. P e o ia:
Bu e wo hs.
Wilson, S.R. &
Tomb,
J.O.
1968. Imp o ing P o i s h ough
In eg a ed Planning and Con ol. Inglewood Cli s W J:
P en ice-Hall Inc.
162
p.