Press Release THEIA-XR for UnitedXR Europe Conference & Expo
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Press Release, THEIAXR Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European union or the European Commission. Neither the European Union nor the granting authority can be held responsible for them. THEIAXR @ UnitedXR: Bringing Extended Reality in the Cabins of Off-Highway Machinery Operators Vienna, December 1, 2025 – The European research project THEIAXR will mark its final milestone at UnitedXR, held from December 8 to December 10, 2025 in Brussels, where it will present its cutting-edge extended reality (XR) solutions designed to revolutionize the operation of off-highway machines. Visitors can experience the project’s results at EU Stand 1, where three demonstrators will highlight real-world applications in snow grooming, logistics, and construction. Making the Invisible Visible THEIAXR, funded under the Horizon Europe programme (Grant Agreement No. 101092861), has focused on improving human-machine interaction in mobile off-highway machinery. Its mission: to make the invisible visible by extending the operator’s perceptible range without compromising safety or performance. Through a human-centred, scenario-based co-design methodology, the project has worked closely with operators, trainers, and industry stakeholders to ensure practical, user-driven solutions. The XR technologies developed enhance situational awareness, reduce operator workload, and improve efficiency in challenging environments. Demonstrators at UnitedXR At UnitedXR, THEIAXR will present three demonstrators showcasing: • Snowgroomers – XR solutions to optimize visibility and control in alpine environments. • Reachstackers – Enhanced logistics operations with improved perception of blind spots and cargo handling. • Excavators – Safer and more efficient construction workflows through augmented operator awareness. These demonstrators integrate real-life industrial data and feedback from end-users, ensuring that the solutions are not only innovative but also accepted by operators in demanding off-highway scenarios. Upcoming Webinar: Privacy & Ethics in XR and AI 1 In addition to its final event at UnitedXR, the consortium will host a webinar titled “Privacy & Ethics in XR and AI” on December 12, 2025, bringing together leading experts and EU1 https://www.theia-xr.eu/webinar-privacy-ethics-xr-and-ai
Press Release, THEIAXR Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European union or the European Commission. Neither the European Union nor the granting authority can be held responsible for them. funded research projects to discuss the ethical and privacy challenges shaping our digital future. The webinar will explore: • The most pressing ethical and privacy issues in XR and AI • Insights from top researchers and innovators • Opportunities for participants to contribute questions and shape the discussion This event underscores THEIAXR’s commitment to ensuring that XR and AI technologies evolve responsibly and in alignment with societal values. A Collaborative European Effort Launched in January 2023, THEIAXR has brought together a consortium of partners across Europe, combining expertise in XR technologies, industrial machinery, and human factors. The project has actively engaged operators through workshops and co-design platforms, ensuring that the solutions address real-world needs. Event Details • Event: UnitedXR 2025 • Dates: December 8–10, 2025 • Location: EU Stand 1 • Highlight: Final public demonstration of THEIAXR solutions Contact Information For further details, please contact: Project Coordinator Martijn Rooker, TTControl GmbH Email: [email protected] Website: www.theia-xr.eu LinkedIn: https://www.linkedin.com/company/theia-xr YouTube: https://www.youtube.com/@THEIA-XR