ATM withdrawals, debit card transactions at the point of sale and the demand for currency
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Carbó-Valverde, Santiago; Rodríguez-Fernández, Francisco Article ATM withdrawals, debit card transactions at the point of sale and the demand for currency SERIEs - Journal of the Spanish Economic Association Provided in Cooperation with: Spanish Economic Association Suggested Citation: Carbó-Valverde, Santiago; Rodríguez-Fernández, Francisco (2014) : ATM withdrawals, debit card transactions at the point of sale and the demand for currency, SERIEs - Journal of the Spanish Economic Association, ISSN 1869-4195, Springer, Heidelberg, Vol. 5, Iss. 4, pp. 399-417, https://doi.org/10.1007/s13209-014-0107-9 This Version is available at: https://hdl.handle.net/10419/158530 Standard-Nutzungsbedingungen: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Terms of use: Documents in EconStor may be saved and copied for your personal and scholarly purposes. You are not to copy documents for public or commercial purposes, to exhibit the documents publicly, to make them publicly available on the internet, or to distribute or otherwise use the documents in public. If the documents have been made available under an Open Content Licence (especially Creative Commons Licences), you may exercise further usage rights as specified in the indicated licence. http://creativecommons.org/licenses/by/2.0/
SERIEs (2014) 5:399–417 DOI 10.1007/s13209-014-0107-9 ORIGINAL ARTICLE ATM withdrawals, debit card transactions at the point of sale and the demand for currency Santiago Carbó-Valverde ·Francisco Rodríguez-Fernández Received: 16 September 2012 / Accepted: 18 March 2014 / Published online: 4 April 2014 © The Author(s) 2014. This article is published with open access at SpringerLink.com Abstract Debit cards are employed for cash withdrawals at automated teller machines (ATMs) and for purchasing transactions at point-of-sale (POS). In this paper, we explore, for the first time to our knowledge, the determinants of debit card transaction volumes at ATM and POS, the relationship between these two alternative usages of cards and its impact on the demand for currency. We employ a unique database that considers the two-sided nature of debit cards to explore these issues. The results suggest that the intensity of the use of ATMs and POS have a large economic impact one on another. We also find a net negative effect of transactions with debit cards on the demand for currency since the positive impact of ATM usage is lower in absolute terms than the negative effect of POS volumes. Keywords Payment instruments ·Banks ·ATMs ·POS ·Demand for currency JEL Classification G21 ·O33; L11 1 Introduction A common feature in payment systems all over the world is the deployment, in parallel, of both automated teller machine (ATM) and point of sale (POS) devices. The coexistence of both mechanisms responds to different bank strategies which may overlap over S. Carbó-Valverde (B) Bangor Business School and Funcas, Hen Goleg, College Road, Bangor, Gwynedd LL57 2DG, UK e-mail: [email protected] F. Rodríguez-Fernández University of Granada and Funcas, Granada, Spain e-mail: [email protected] 123
400 SERIEs (2014) 5:399–417 time. In this paper we focus on the use of bank debit cards. Recent data suggest that both ATM withdrawals and POS transactions with debit cards are increasing significantly in developed countries.1However, the relationships and interactions between these two technologies remain largely unexplored. These relationships may pose different implications for the substitution of cash for electronic payments. In particular, banks typically expand ATM networks to allow debit cardholders to easily withdraw cash. At the same time, they also spread out their POS devices to offer cardholders a cashless method of payment at the point of sale.2 Card payments stand for around 22.1 billion transactions per year, of which 10.2 billion are transactions with debit cards.3For some time, cash and card payments inevitably have to coexist. However, it has been recognized that handling dual processes—such as the development of cash usage and card usage— for a long period would be expensive for both the payments industry, and its customers (Tumpel- Gugerell 2009; citealtEuropean12). Some empirical studies have shown the potential benefits of shifting from paper-based to electronic payments. Particularly illustrative are the results of Humphrey et al. (2006), who estimate that this shift could generate a total cost saving close to 1 % of GDP for a sample of 12 EU countries. The aim of this paper is to analyze the evolution of the use of debit cards at ATMs and POS and to estimate the effects that both trends may have on the demand for currency. We first focus on transaction volumes and employ a rich bank-level database for Spain that allows us to identify specific features of the bilateral (two-sided) market structure of debit card markets, including network effects. We then transform our database into a regional database—which provide richness in the variation of the use of different payment methods and related consumer habitsthat allows us to estimate the determinants of the demand for currency and to identify the effects of ATMs and POS debit card transactions. We strictly focus on debit cards as an (immediate) alternative to cash. Our study does not include credit cards since their usage incorporates other decisions of cardholders related to debt (differed debit and revolving transactions) which are beyond the scope of this paper. The paper is structured as follows: Sect. 2analyzes the relevant literature in order to benchmark our study with previous contributions in this field. The empirical methodology is presented in Sect. 3. The results are shown in Sect. 4. The paper ends with a brief summary of results and conclusions in Sect. 5. 1According to the data of the Bank for International Settlements, the growth rate of the real value of transactions at POS in the member countries of the Committee for Payment and Settlement Systems (CPSS) was 26 % in 2010. However, the real value of cash withdrawals at ATMs was growing at an annual rate of 17.0 % in the same year. The CPSS members are Brazil, Belgium, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Korea, Mexico, Netherlands, Russia, Saudi Arabia, Singapore, Sweden, Switzerland, Turkey, United Kingdom and United States. 2Banks play a key role in the payment card markets for various reasons. Firstly, banks are the main card issuers in most financial markets. Secondly, card services are usually offered as part of a set of banking products. Finally, the majority of transactions take place at ATMs and POS machines which are principally provided by banks. 3According to the data provided by the European Central bank as of 2011. These data do not permit to identify to what extent the transactions made with credit cards are done using a debit card functionality. 123
SERIEs (2014) 5:399–417 401 2 Literature background 2.1 The deployment of ATMs and POS devices In many developed countries, consumers added debit cards to their wallets during the 1980s as devices to access cash at ATMs. At that time, banks aimed to move some front-desk customer services away from branches in order to increase efficiency and service. During 1990s banks also aimed to foster the use of cards at the point of sale for purchase transactions as a source of fee income, installing POS card payment devices. As noted by Amromin and Chakravorti (2009), in most economies debit cards are first added—for the most part unknowingly—to consumers’ wallets as a device to access cash at ATMs. With the adoption of POS machines by merchants, debit cards can be alternatively used to make purchases. Hence, the final usage of debit cards will depend on consumers’ attitudes as well as on the availability of POS and ATMs. In the related literature, to our knowledge, the impact of transactions at POS terminals on the substitution of cash for electronic payment has not yet been specifically explored and its relationship with ATM adoption remains largely unknown. The consumer adoption and merchant acceptance patterns of cards have been relatively slow in many countries and the usage and diffusion of cards at the ATM and at the POS have somehow overlapped. Humphrey et al. (1996) estimated a system of demand equations for five payment instruments (check, electronic or paper giro, credit card, and debit card) for 14 countries between 1987 and 1993 and found that although all payment instruments except debit cards substitute for cash. This result suggests that the use of debit cards for ATM withdrawals and POS transactions may impose some restrictions on the substitution of cash for cards. Similarly, Amromin and Chakravorti (2009) study changes in transactional demand for cash in 13 OECD countries from 1988 to 2007, showing that ATM withdrawals decrease with greater debit card usage at the POS. Studies by Humphrey and Berger (1990) or Humphrey et al. (2000) have also shown that efficient payment instrument pricing induces greater use of electronic payments, as it is cheaper than paper-based alternatives. 2.2 Debit cards, two-sided markets and network externalities As our first empirical aim is to analyze the determinants of ATMs and POS transactions volumes and its interactions, it is critical to consider that debit card payment markets function as networks and, therefore, the value of a network increases with every new consumer who uses cards at their own ATM or POS terminals and any other bank that accepts them at their ATMs or POS terminals. These networks are commonly organized as two-sided markets. In these markets, two (or more) parties interact on a “platform”, and the interaction involves network externalities. There are various parties involved including consumers, the banks that issue the cards (known as issuers), merchants, the banks that provide merchants with POS devices (known as acquirers) and a network operator or platform. A consumer makes a purchase from a merchant. Generally, the 123
402 SERIEs (2014) 5:399–417 merchant charges the same price regardless of the type of payment instrument used to make the purchase (no surcharge rule). Consumers often pay annual membership fees to their financial institutions for cards and may pay service charges for a bundle of services associated with transactions accounts. Merchants pay fees known as merchant discounts. Acquirers pay interchange fees to issuers. In this type of market, the value of a network increases with every new consumer who uses cards, every merchant that accepts them at their point of sale and any other bank that accepts them at their ATMs.4 Given the complexity of price structure, the debit card market is two-sided since prices and transactions on either side of the market (cardholders or merchants) significantly affect prices and transactions on both sides and not merely one of them (Rochet and Tirole 2006). Typically, pricing is asymmetric, one side paying a price substantially below the other. In any event, although conventional wisdom and theoretical contributions hold that payment cards display properties of two-sided markets, there is scarce empirical evidence on this issue. Two exceptions are Rysman (2007) —who uses consumer panel data and finds a regional correlation between consumer usage and merchant acceptance within the four major networks of the US- and Carbó et al. (2009)—who show that that consumer and merchant acceptance and transaction volumes are related and increased in Spain when interchange fees were reduced by several regulatory interventions between 1999 and 2005. However, they also acknowledge that “it is not possible to clearly identify such potential effect (of regulation)” and “the results do not change significantly—neither in the signs of the coefficients nor in their magnitude—when these regulation dummies are introduced”. 2.3 The demand for currency: related approaches Given that the second empirical goal in our study to estimate the impact of the usage of debit cards at ATMs and POS devices on the demand for currency, it is worth noting that most previous studies have focused on the impact of currency holdings for monetary control purposes and, in particular, the distortions related to the efficient management of cash balances for consumers’ transaction purposes when a (nominal) interest-bearing asset is available, using a Baumol-Tobin model of the demand for currency.5(e.g. Avery et al. 1986;Mulligan 1997;Mulligan and Sala-i-Martin 2000). However, there is a paucity of studies assessing the impact of the use of debit cards at ATMs and at POS. An exception is Attanasio et al. (2002) who study the effects of ATM transactions on the demand for currency. In particular, they estimate the elasticities of the demand for currency including the impact of ATM transactions and find that these elasticities are close to the theoretical values implied by standard inventory models, although they find statistically significant differences between individuals with an ATM card and those without. 4See, as a reference, Rochet and Tirole (2002,2003,2006); Armstrong (2006), Bolt and Chakravorti (2008); Rysman (2009); or Weyl (2010). Interestingly a recent contribution by Chun-Yu Ho (2012)forthe Chinese case, suggests that the card network reduces price to attract more merchants to join the network when consumer card usage is high, and adjusts the price structure according to demand and cost factors. 5See Baumol (1952)andTobin (1956). 123
SERIEs (2014) 5:399–417 403 3 Empirical methodology 3.1 Data The data corresponds to proprietary bank-level information from a sample of 45 Spanish banks and contains quarterly bank-level (acquirer and issuer) information on payment cards, ATMs and POS terminals as well as prices for debit card transactions (interchange fees, merchant fees and annual fees). Our database also includes information on merchant acceptance which is useful for identification purposes as it is critical to define the network effects affecting ATMs and POS transaction volumes. The analysis covers the period 1997:1 to 2007:4, and the total number of panel observations is 1,980. The bank-level data permits us to identify both the issuer (consumer) and acquirer (merchant) sides of the two-sided market. As we will describe in the following section, this distinction between issuer and acquirer sides is also important to identify the network effects for merchant and consumers that affect their respective transaction volumes. Spain is, in our opinion, an interesting laboratory for empirical purposes. Some excerpts of the payment system statistics provided by the European Central Bank as of 2010 (last year available) are illustrative on the relevance of the Spanish case. Spain is the third EU country with the largest number of ATMs per million inhabitants standing at 1,286, following Portugal (1,644) and Belgium (1,413). Spain is also the third EU country with the largest number of POS devices per million inhabitants with 30,148, following Finland (37,476) and Greece (36,523). To provide an idea of the evolution of the main variables of our study in Spain, Fig. 1 shows ATM and POS transaction volumes and the number of debit cards using Bank of Spain data, which is only available from 1996. The number of ATM transactions Fig. 1 ATM and POS transaction volumes in spain (1996–2007) 123
404 SERIEs (2014) 5:399–417 increased from 582 million in 1996 to 979 million in 2007 and the average annual growth rate was 5.1 %. During the same period, POS transactions increased from 156 to 863 million with the average annual growth rate being 18.2 %. As for the number of debit cards they were 22.4 million in 1996 and grew to 31.4 million in 2007 with an average annual growth rate of 3.2 %. 3.2 The change in POS and ATM transactions volumes: a simultaneous equation approach In order to analyze the determinants of ATM and POS transaction volumes we focus on the quarterly change in transactions per POS terminal by acquirer, transactions per card by issuer and withdrawal transactions per ATM by issuer. By studying transactions volumes by issuer and acquirer, we proxy transactions per card by cardholder and per merchant, since there is no information available on those variables. As the motivation of our study is to infer to what extent the use of debit cards at ATM and POS interact and their effects on currency holdings, we focus on the change in transaction volumes rather than the number of devices as we are interested in the intensity of usage and not in the adoption patterns. In any event, our empirical specification acknowledges that network effects affecting transaction volumes are expected to be determined by the levels of adoption. In particular, we estimate a threeequation system expressed as follows: ACTV POS =f(ICATMDC,XR1,CV1)(1) ICTVDC =f(ICATMDC,XR2,CV2)(2) ICATMW =f(ACTV POS,ICTVDC,XR3,CV3)(3) In Eq. (1), the acquirer change in transaction volume per POS terminal with debit cards (ACTVPOS) is explained by the issuer change in ATM withdrawals per debit card (ICATMW), a vector of exclusions restrictions (XR1) that identify Eq. (1) and a vector of control variables for that equation (CV1). Equation (2), where the dependent variable is the issuer change in transaction volume per debit card (ICTVDC) follows the same structure. The rationale for this specification is that both ACTVPOS and ICTVDC account for the use of cards by consumers and merchants as a purchasing device at the POS, as opposed to ICATMDC, which shows the alternative use of debit cards for cash withdrawal purposes. By the same token, the issuer change in ATM withdrawals with debit cards is expected to be negatively affected by ACTVPOS and ICTVDC. As the relationships shown in Eqs. (1), (2), (3) are not necessarily contemporaneous— for example, consumers and merchant may react to changes in prices and network effects after observing these changes—all the right-hand-side variables enter the equations with one lag. There are various prices that may potentially affect acquirer and issuer transaction volumes as well as ATM withdrawals. Commonly to all equations, debit cards’ annual fees are relevant in all cases as they represent the cost assumed simply for holding the cards. There are also merchant discount fees involved. These fees particularly affect acquirer volumes—as they are charged by acquirer banks on 123
SERIEs (2014) 5:399–417 405 merchants for each transaction at the POS and, therefore, may affect acceptance- and, indirectly, issuer volumes—as they depend on the number of merchants accepting the issuers’ cards. Finally, in the case of ATM withdrawals, the annual fee of the card and the cost incurred in every withdrawal (the ATM fee) are both relevant prices. The exclusion restrictions that identify Eq. (1)—where the acquirer change in transaction volume per POS terminal with debit cards (ACTVPOS) is the dependent variable—are the merchant debit card discount fee and the debit card annual fee— which are expected to be negatively related to merchant transaction volumes- and an interaction term of the merchant acceptance and the total number of debit cards in that network. This interaction captures the network effects as ACTVPOS is expected to increase when the number of merchants served by the acquirer increases or the number of total debit cards increases. The exclusion restriction for ICTVDC corresponds to the annual debit card fee and the network effects shown by the interaction term of the merchant acceptance in the network and the number of cards issued by the bank. It is important to note that only 6 % of banks in the sample charge an annual fee for debit cards.6Even so, we exploit such variation to infer the impact of debit card fees on acquirer (Eq. 1) and issuer (Eq. 2) volumes. As for Eq. (3) the exclusion restrictions also include a price for that side of the market—the debit card ATM fees- and the interaction of the number of debit cards in the network and the number of ATMs by issuer, which is expected to show ATM network effects. The control variables are common to the three equations. The density of rival ATMs in the transaction volume equation is used a proxy for the benefit of using debit cards in terms of access to the ATM. The largest the rivals’ ATM density is, the higher is the probability that acquirer (merchant side) and issuer (consumer side) POS transaction volumes increase. However, as the rivals’ ATM density increases, the issuer ATM transaction volumes decrease since ATM owners impose surcharges for cards issued by competitor banks. We also include the total number of POS devices in the regions where the bank operates and the expected signs are again expected to be positive, positive and negative, respectively, for Eqs. (1), (2) and (3). As for population density, we include this control variable as we expect that those banks operating in territories (regions in our case) with a higher number of inhabitants per square kilometer will enjoy a higher usage of both ATM and POS devices. Bank size is included to control for the potential benefits that larger market participants may have. As for the crime rate, one of the theoretical benefits of the use of payment cards is security and, therefore, we would expect a lower usage on those territories where the crime rate is higher. In order to control for learning and technology-improving effects we include a linear time trend in all the equations.7As during the period of analysis there have been various regulatory interventions affecting merchant discount fees we follow Carbó et al. (2009) and introduce (not shown for simplicity) four dummy variables that take 6As noted above, banks promote debit card use for reasons that reduce the usage of bank branches and, therefore, may increase efficiency (cash withdrawals, payments at the point of sale,...). In trying to get more debit cardholders on board, prices have been typically reduced to a minimum or zero as a competitive strategy in Spain. 7The sign and significance of the trend variable do not change if we include a quadratic trend instead of a liner time trend. 123
406 SERIEs (2014) 5:399–417 the value 0 before the intervention and 1 afterwards (1999, 2002, 2003 and 2005). All the variables are defined in Table 1. The identification of Eqs. (1), (2) and (3) has potential cross-equation restrictions as well as endogeneity concerns. As for cross-equation restrictions, the error terms of consumer and merchant transactions volumes for POS and ATMs are expected to be correlated across the equations. This correlation implies that even if a separate equation-by-equation estimation would be consistent, it would not be as efficient a simultaneous equation method. The simultaneous equations are estimated using a general method of moments (GMM) routine with acquirer and issuer specific fixed effects. The GMM estimation relies on a set of orthogonality conditions which are the products of equations and instruments. Initial conditions for estimation are obtained using three-stage least squares (3SLS), which is a restricted version of the simultaneous equation GMM model. Unlike the standard 3SLS, the GMM estimator allows for heteroskedasticity in addition to cross-equation correlation where some variables (as merchant acceptance in our case) may appear both as exogenous and (lagged) endogenous variables in the different equations (Hansen 1982;Wooldridge 2002). As for the endogeneity concerns, although it is not possible to eliminate all sources of potential endogeneity, we introduce instruments to attempt to minimize this problem. The main endogeneity concern refers to relate prices to transactions volumes. In particular, the level of merchant discount fees may be affected by the optimal choice of this price by payment networks or by changes in demand conditions on the two sides of the market. As in Carbó et al. (2009), we assume that the costs associated with bank-specific efficiency levels partially drive prices charged to merchants and cardholders, but they are uncorrelated with the error terms of the demand equations. Hence, we use the cost/income ratio (operating costs/net income) as instrument for merchant discount fees and ATM fees. We also include the regional market share of deposits of the acquirer bank as instrument for these prices.8Additionally, the natural logarithm of the growth in loans and deposits managed by that network is included as an instrument for the network level variables. We use both current and lagged values of all the instruments. A test for orthogonality of the instruments with the residuals is employed where the null hypothesis of the orthogonality of the instruments cannot be rejected at the 5 percent level in all cases. We also cluster standard errors at the bank level (Petersen 2009). 3.3 ATMs, POS and the demand for currency: empirical approach The second empirical goal in this paper is analyzing the effects of ATM and POS transaction volumes on the demand for currency. In most of these models, the demand for deposits—in terms of both amounts held and interest rates paid—represents the 8As noted by Carbó et al. (2009), a bank may build an ongoing relationship with a merchant due, for example, to long-standing relationships or cross-selling of products. These contractual relationships may affect prices offered to these merchants but, again, they are uncorrelated with the demand equations. 123
SERIEs (2014) 5:399–417 413 Table 3 Evolution of main variables of the model of the demand for currency 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Depositor level Currency holdings (euros) 783 771 818 807 802 793 761 754 743 732 724 Deposits interest rates (%) 2.28 2.06 2.02 2.00 1.91 1.74 1.66 1.56 1.84 1.78 1.75 Non-durable consumption (euros) 17,075 17,324 17,032 17,392 18,080 18,391 18,950 19,046 19,116 19,225 19,306 Average ATM transactions (per card and year) 24 25 26 26 28 29 29 30 31 31 32 Average POS transactions (per card and year) 7 9 11 12 14 17 20 22 25 27 28 Regional level Log(ATMs) 2.96 3.31 3.41 3.52 3.63 3.69 3.71 3.96 4.21 4.44 4.76 Log(POS) 4.52 4.56 4.59 4.62 4.64 4.71 4.75 5.16 5.54 5.87 6.05 Log(bank branches) 2.94 3.06 3.18 3.21 3.28 3.31 3.35 3.69 3.98 4.12 4.26 Log(bank average wage) 4.28 4.31 4.34 4.39 4.42 4.46 4.47 4.49 4.52 4.55 4.56 Log(regional GDP) 1.53 1.56 1.59 1.61 1.64 1.67 1.69 1.76 1.88 1.91 1.93 All variables are shown as annual averages excepting currency which reflects the “amount of currency usually held at home”. The table reports averages values from sample information. Nondurable consumption and currency are deflated by the consumer price index and then converted to euros 4.2 Impact on the demand for currency The mean values of the variables of the model of the demand for currency are shown in Table 3. The main estimations of Eq. (4) are shown in Table 4. The logarithm of ATMs, POS devices, bank branches14 and regional GDP are included as control variables. ATM and POS transactions are included in a second specification while debit and credit POS transactions are considered separately in a third specification. Additionally, a fourth specification controls for the intensity of cash (or alternative, cards) usage across sectors. The latter distinction is relevant since there is significant variability in the use of cash and cards across merchants sectors. For example, the average share of cash payments in grocery stores is 92.3 % while the average share of card payments in department stores is 7.9 %. The equations are estimated using a random effects panel data routine, where the regional unobservable effects are considered to be part of a composite error term and are not necessarily fixed over time. This specification also includes time dummies. The choice of the random effects model is made following the pretest estimator based on 14 As in Amromin and Chakravorti (forthcoming), bank branches is a proxy for cash access, in particular for non-ATM dispenses notes and coins. 123
414 SERIEs (2014) 5:399–417 Table 4 Determinants of the demand for currency (I) (II) (III) (IV) Constant .721* (.323) .703 (.304) .701* (.306) .694* (.298) Time (t)−.122** (.012) −.125** (.014) −.129** (.013) −.118** (.015) Time2(t2).007* (.003) .009 (.004) .008* (.004) .007* (.003) Deposits interest rates (R)−.473** (.054) −.316* (.033) −.279 (.044) −.284 (.041) Non-durable consumption (c) .202** (.026) .199** (.020) .223** (.024) .216** (.021) Log(ATMs) .009* (.004) .008** (.003) .007** (.001) .008** (.001) Log(POS) −.462* (.213) −.452** (.083) −.414* (.071) −.427* (.080) Log(bank branches) .349** (.043) .358** (.050) .351** (.061) .343** (.054) Log(regional GDP) −.018* (.008) −.014* (.006) −.015** (.004) −.018** (.007) Average ATM debit transactions −.144** (.020) .132* (.018) − Average POS debit transactions −−.351* (.015) −.298* (.014) − Average POS debit transactions ×Average ATM debit transactions −−.053* (.025) − Average ATM debit transactions (corrected for the relative weight of sectors with a high cash usage) −−−.254** (.038) Average POS debit transactions (corrected for the relative weight of sectors with a high card usage) −−−−.486* (.253) Average ATM debit transactions ×Average POS debit transactions (corrected for the relative weight of sectors with a high cash usage) .067* (.032) R2.73 .81 .85 .80 Panel data fixed effects estimation. Standard errors in parentheses. The errors are clustered at the regional level (187 observations). * Statistically significant at 5 percent level. ** Statistically significant at 1 percent level the Hausman and Taylor model.15 This pretest estimator reverts to the random effects estimator if the standard Hausman test based on the FE versus the RE estimators is not rejected, as it is the case in our model. Additionally, the structure of Eq. (4) requires an intercept which the random effects model offers while the fixed effects model eliminates. In the first specification (column I), the elasticity of currency to deposit interest rates (−.473) and consumption (.202) are significant and their values are in line with the theoretical and empirical results 15 See Hausman and Taylor (1981)andBaltagi et al. (2003). 123
SERIEs (2014) 5:399–417 415 of previous studies based on inventory models of cash management. Importantly, the deployment of ATM devices seems to increase the use of currency, although the estimated elasticity (.009) is significantly lower compared to the negative elasticity of the deployment of POS devices (−.462). The opening of bank branches also affects the demand for currency positively and significantly (.349). The average number of ATM and POS transactions is included in a second specification in Table 4(column II). The elasticity of interest rates (−.316) and the elasticity of consumption (.199), decrease in absolute terms. Importantly, average ATM transactions affect positively and significantly the demand for currency (.144) while POS transactions exhibit a negative and significant effect (−.351) that almost triple that of ATM transactions. However, the results suggest that as long as banks continue to deploy ATMs and POS terminals, the substitution rate of cash by cards will be diminished. As for the combined impact of ATM and POS transactions, column III shows that interaction POS and ATM transactions appear to have a net negative effect on the demand for currency (−.053). Finally, column IV shows the results where the intensity of the use of cards and cash across merchant sectors are controlled for. As noted, inter alia,byWhitesell (1992) and Amromin and Chakravorti (2009), the choice of a payment instrument for consumption purposes (and, hence, the demand for currency) is highly dependent on merchant’s acceptance. In particular, the effects of card payments on the demand for cash (for purchases) in certain merchant sectors may per se be invariably conditional on merchant’s acceptance (related, for example, to idiosyncratic reasons and the size of payments) in that sector. In order to analyze these effects, the variables showing average ATM and POS transactions are redefined. In particular, the “the average POS transactions” variable for a certain region is computed as a weighted average of the POS transactions, using the relative weight of sectors with a high card usage as a weighting factor. Similarly, average ATM transactions are computed using the reciprocal of the same weighting factor in order to show the likelihood of cash usage in sectors where cash is expected, per se, to show a higher usage.16 The sectors where cards are found to be used to a significant larger extent than cash17 are hotels, restaurants & travel agencies; department stores and boutiques; and entertainment. The results when these variables are applied are shown in column (IV) in Table 4. All the results hold and the positive combined effect of ATM and POS transactions shown by the interaction term is found to increase to .67. These results suggest that the margin to reduce the demand for currency is limited in certain sectors where the use of cash is expected to be higher. Similarly, POS transactions may help reduce the demand for currency to a larger extent in those sectors where the average transaction size or the characteristics of the sector themselves make card payments more willing to occur. This may also explain why many card issuers are trying to develop spe- 16 The sector information is obtained from the regional consumption expenditure database of the Spanish Statistical Office. 17 According to a supplementary database also provided by the Spanish Savings Banks Confederation the use of cards in these sectors is above 65 % while the median value of all sectors is 39 % (not shown, available upon request). 123
416 SERIEs (2014) 5:399–417 cific card products for small value payments (e.g. store-value-cards or pay-as-you-go cards). 5 Conclusions This paper analyses the determinants of POS and ATM debit card transactions volumes in Spain, their interactions and their overall impact on the demand for currency. To our knowledge, this is the first paper simultaneously exploring both usages of debit cards and the effects on the demand for money. From a policy point of view, the use of debit cards has been identified as one of the main examples of the transition from paper-based to electronic-based systems.18 However, ATM transactions and POS transactions have opposite effects since the use of debit cards at ATMs increases cash withdrawals while the use of debit cards at POS reduces cash holdings for purchasing purposes. In this paper, we use a unique bank-level database for Spain that allows us to identify the issuer (consumer) and acquirer (merchant) sides of the use of debit cards at POS as well as the number of debit card withdrawals at a bank. Our main findings are twofold. First of all, using a simultaneous equation setting and considering network effects and cross-equation restrictions we show that ATM transactions and POS transactions are significantly and negatively related and have a large economic impact one on another. Secondly, we transform the banks’ dataset into a regional dataset that permit us to explore the impact of ATM and POS transactions on the demand for currency using a wide range of explanatory factors. As in previous studies, the results show that ATM transactions have a positive and significant impact on the demand for currency but we show for the first time that POS transactions have a negative and significant effect that offsets the (positive) impact of ATM transactions. Acknowledgments Financial support from the “Ayuda a la investigación en Ciencias Sociales” of the Fundación BBVA is acknowledged and appreciated. We also thank financial support from the project of the Spanish Ministry of Science and Innovation ECO2011-27954. We thank an anonymous referee for the valuable comments made on this paper. We also thank our discussant Bijorn Imbierowicz and other participants in the 2008 Australasian Finance and Banking Conference for the comments on an earlier version of the paper entitled “ATM vs. POS terminals: a horse race?”. We also thank comments from our discussant John Krainer and from Bob Chakravorti, Jean-Charles Rochet, James McAndrews, Charles Khan, Gautam Gowrisankaran and other participants in the 2009 American Economic Association Meeting held in San Francisco in January 2009. Additionally, comments from our discussant, Martin Goetz, Ahmet Aysan, Marianne Verdier, Jozsef Molnar and other participants in the 7th International Industrial Organization Conference held in Boston in April 2009 are appreciated. Open Access This article is distributed under the terms of the Creative Commons Attribution License which permits any use, distribution, and reproduction in any medium, provided the original author(s) and the source are credited. 18 More choice and transparency for consumers—with a broader range of competitive services, payment users could choose the payment instruments and providers that best serve their needs. Today, the cost implications of the choice they make are often not visible to consumers. The Green Paper 11.1.2012 of the EC (European Commission 2012) specifies that the role of debit cards is not only relevant as a “cheaper substitute for cash” but also as it provides “more payment security and customer trust”. 123
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