FACTORS THAT INFLUENCE THE OCCURRENCE OF APHORISMS ON SOCIAL NETWORKS

ISSN: 2582-4686 SJIF 2021-3.261,SJIF 20222.889, 2024-6.875 ResearchBib IF: 9.948 / 2024 VOLUME-5, ISSUE-12 1274 FACTORS THAT INFLUENCE THE OCCURRENCE OF APHORISMS ON SOCIAL NETWORKS Abulova Zilola Azimovna, Bukhara State Universiteti [email protected] Annotation. Aphorism, witty, and often philosophical statements—have become highly prevalent on social networks due to a variety of psychological, technological, and sociocultural factors.The widespread occurrence of aphorisms on social networks is influenced by psychological engagement, cultural relevance, technological mechanisms, emotional appeal, and viral potential. Their ability to encapsulate complex ideas in a simple, shareable form makes them a dominant feature in digital communication. Key words. Psychological, Factor,Social Influence,echnology & Platforms, motional Appeal Social networks play a significant role in society today as a means of communication. They have expanded the opportunities for people to quickly exchange information, express opinions and communicate with each other. Through platforms such as Facebook, Instagram, X (Twitter), it has become easier to get acquainted with and share new information on a global scale. At the same time, social networks make a significant contribution to the spread of culture and knowledge, and to the discussion of various ideas and experiences. Today, the most popular social networks include networks such as Faceboo, Instagram and X (Twitter). You can read the following information about them on the Internet sites. Facebook is the world's largest social network, founded on February 4, 2004, by Mark Zuckerberg and his friends Eduardo Saverin, Dustin Moskovitz, and Chris Hughes at Harvard University. Initially intended only for students at Harvard University, it was later expanded to other universities and all educational institutions in the United States. Since 2006, it has been open to all Internet users. As of December 2022, Facebook has a global user base of 2.96 billion people, with 200 billion friendships established through the site. Instagram is a photo and video sharing social network founded in 2010 by Kevin Systrom and Mike Krieger. It was acquired by Facebook (now Meta) in 2012. Users can filter and edit their media and organize it using hashtags. As of 2019, 500 million users use the Stories feature daily, and experts estimate that Instagram generated $2.8 billion in advertising revenue in 2017. Twitter, now known as X, is a microblogging platform founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. It allows users to post short messages, known as " tweets." In 2013, Twitter was among the ten most visited websites in the world. In 2022, Elon Musk acquired Twitter for $44 billion and announced plans to rebrand it as X in 2023. Medium is a social journalism platform launched in 2012 by Twitter founders Evan Williams and Biz Stone. The platform is designed for writing medium-length articles, and professional writers and ordinary users can publish their materials. By 2014, its monthly audience had reached 17 million people. Wattpad is a platform for writers and readers where users post stories, novels, articles, and other works online. As of August 2021, it has over 100 million users and 40 million monthly visitors. Wattpad is widely used in the United States, Canada, the United Kingdom, Uzbekistan, and other countries. ISSN: 2582-4686 SJIF 2021-3.261,SJIF 20222.889, 2024-6.875 ResearchBib IF: 9.948 / 2024 VOLUME-5, ISSUE-12 1275 Reddit is a social networking and forum site founded in 2005 by Aaron Schwartz, Steve Huffman, and Alexis Ohanian. Reddit allows users to post and discuss links from around the internet. The site uses a voting system to rank the most popular posts on the homepage. It has over 36 million users. These social networks are the most widespread in the world and have become a major force that has been able to transfer human development, politics and spirituality, economics and business, education and upbringing into the virtual world. These networks reflect the specificity of the fragmented world, as they often bring together on one platform fragments taken from different aspects of life, but not completely connected to each other. This process corresponds to the concept of fragmentarism, since each post or content exists as a small, independent piece of information, but together they form a complex picture of global or local cultural experience. By combining these fragments, social networks serve to reflect the multifaceted, dynamic nature of the modern world, which enhances the process of rapid perception and processing of various topics in people's minds. Aphorisms originated in ancient times in the field of medicine, later they began to be widely used in such disciplines as literature, law, and politics, and had a profound impact on human thinking. As a result of the development of technologies in the 20th century, aphorisms also moved to the digital world. If earlier aphorisms were distributed through books and were mainly intended for intellectual circles, today their audience has expanded significantly. Now, people of any age have the opportunity to get acquainted with aphorisms on social networks using modern gadgets, read them, and discuss them. By becoming members of various groups through social networks, they share aphorisms on topics that interest them. The migration of aphorisms from books to digital texts is expanding their sphere of influence and allowing them to penetrate deeper into the daily life of modern people. This process contributes to the rapid and widespread spread of aphorisms, enhancing their emotional impact, and adding special meaning to people's lives. The phenomenon of aphorisms migrating to social media has been studied by various scholars and researchers. Cameroonian researcher Solange Swiri Tumasang, in her article “ Motivational Quotes on Social Media: A Rhetorical Appraisal,” discusses the migration of aphorisms to social media. According to her, the occurrence of aphorisms on social media is often due to their short and meaningful structure, emotional impact, and popularity. This process is associated with the motivational properties of aphorisms, which affect a wide audience through various rhetorical techniques. For example, metaphor, alliteration, and other rhetorical devices make aphorisms memorable and effective. Aphorisms that are shared with photos of famous people in particular attract more attention, as they are more likely to be trusted. Aphorisms on social media are short but powerful and often cover topics such as life, love, and religion. In this way, aphorisms reach a global audience through social media and motivate audiences based on social issues, personal experiences, or everyday realities. Among the scientific works devoted to the study of aphorisms, one can also include Ayu Suryaningrat's research work entitled "An Analysis of the Language Style of Najwa Zebian Motivational Quotes on Instagram". According to the author of the dissertation, the migration of aphorisms to social networks, such as Instagram, is due to several reasons. Social networks are widely used as a means of communication and socialization, and have changed the way ideas, motivations and information are disseminated. Platforms like Instagram allow users to communicate content, such as motivational quotes, in a visual and interactive way. We don’t need to be reminded that we live in a digital world of constant clicks, swipes, and likes. The short forms we encounter today come not from the hard pages of a book, but from the glow of illuminated screens: tweets, memes, GIFs. Aphorisms seem to fit this short attention span, but they ISSN: 2582-4686 SJIF 2021-3.261,SJIF 20222.889, 2024-6.875 ResearchBib IF: 9.948 / 2024 VOLUME-5, ISSUE-12 1276 are not entirely compatible with it. They can be read quickly, of course, but due to their depth of content, they interrupt our desire for instant gratification. As a summary of these studies, we can say that aphorisms have long developed as a form of short, meaningful, and powerful influence on human thinking, and they have migrated to the digital world with the development of technology. Social networks, in particular platforms such as Instagram and Twitter, serve as a convenient tool for the rapid and widespread dissemination of aphorisms. Aphorisms reach a wide audience in the modern digital world due to their short and meaningful structure, emotional impact, and popularity. Various researchers have studied the popularity of aphorisms on social media. Scholars such as Solange Swiri Tumasang, Najwa Zebian, and Victoria Turk have argued that aphorisms are easy to share because they are short, memorable, and emotionally powerful. Psychologist Gordon Pennykook's research has shown that people who find aphorisms and motivational quotes to be deeply meaningful tend to have lower cognitive functioning and a tendency toward paranormal activity. Here’s a detailed analysis of the factors influencing the occurrence of aphorisms on social net works: 1. Psychological FactorsBrevity & Cognitive Ease – Aphorisms are short, making them easy to read, understand, and remember.Emotional Impact – They often evoke strong emotions (motivation, humor, nostalgia) that encourage sharing.Relatability – Users connect with aphorisms that reflect personal experiences, beliefs, or aspirations. 2. Social & Cultural InfluenceTrends & Movements – Popular sayings align with social issues, activism, or trending discussions.Influencers & Public Figures – Celebrities, thought leaders, and content creators use aphorisms to engage audiences.Cultural Relevance – Different societies emphasize specific themes (e.g., success, love, resilience). 3. Technological & Platform-Specific FactorsAlgorithmic Favoritism – Social media algorithms prioritize highly engaging content like aphorisms.Hashtags & Viral Sharing – Quote-based content gains visibility through hashtags and trending topics.Visual Enhancements – Aphorisms in image format (quote cards, infographics) enhance shareability. 4. Emotional & Motivational DriversIdentity Expression – People share aphorisms to reflect their thoughts, values, and personalities.Community Building – Shared beliefs and ideas foster engagement and discussion.Affirmation & Validation – Users seek likes, shares, and comments as reinforcement of their views. 5. Memetics & ViralityCatchiness & Wit – A well-crafted aphorism spreads like a meme.Humor & Sarcasm – Comedic or satirical aphorisms have higher engagement.Adaptability – Aphorisms can be easily modified or repurposed for different contexts. Conclusion The rise of aphorisms on social networks is driven by psychological engagement, social influence, technological amplification, emotional appeal, and viral potential. Their ability to convey wisdom, humor, or motivation in a concise format makes them a dominant form of digital communication.Influencing the Occurrence of Aphorisms on Social Networks. The proliferation of aphorisms on social networks is a fascinating phenomenon, driven by the inherent human desire for succinct wisdom and shareable content. While crafting a truly memorable aphorism remains an art, understanding the underlying mechanisms that govern its spread can inform strategies to increase its likelihood of circulation. This involves considering factors like emotional resonance, relatability, and the perceived authority of the source. Aphorisms that tap into universally felt experiences or offer ISSN: 2582-4686 SJIF 2021-3.261,SJIF 20222.889, 2024-6.875 ResearchBib IF: 9.948 / 2024 VOLUME-5, ISSUE-12 1277 novel perspectives on common struggles are more likely to resonate with a wider audience and, consequently, be shared. Furthermore, the packaging of an aphorism is crucial. A visually appealing presentation, coupled with clear and concise language, significantly enhances its shareability. Reference 1. Baker P., Hardie A., McEnery T. A Glossary of Corpus Linguistics. - Edinburgh 192 p. 2. Cambridge Dictionary. - URL: https://dictionary.cambridge. org/ru/ - дата обращения 10.08.2020. 3. Collins Dictionary. - URL: https://www.collinsdictionary.com - дата обращения 07.08.2020. 4. Cruden’s Complete Concordance to the Old and New Testaments. - URL:https://archive.org/details/crudenscompletec00crud/page/6/mode/2up - дата обращения 30.01.2020. 5. Crystal D. The Cambridge Encyclopedia of the English Language. - Cambridge: Cambridge University Press, 1995. - 491 p. 6. ISLOMOV ELDOR YUSUPOVICH, AHMEDOVA MEHRINIGOR BAHODIROVNA. THE ESSENCE OF SPIRITUALITY IN THE UZBEK LANGUAGE. XIII МЕЖДУНАРОДНАЯ НАУЧНО-ПРАКТИЧЕСКАЯ КОНФЕРЕНЦИЯ " ЯЗЫК И КУЛЬТУРА"Челябинск, 26 апреля 2018 года. - P.12-15 7. Akhmedova Mekhrinigor Bahodirovna. “ANALYSIS AND DIFFERENT INTERPRETATIONS OF THE CONCEPT OF SPIRITUALITY”. Indonesian Journal of Innovation Studies, Vol. 18, May 2022, doi:10.21070/ijins.v18i.590. 8. Magdalena NGONGO, Akhmedova Mehrinigor. A Systemic Functional Linguistic Analysis of Clauses Relationship in Luke Gospel Text, Janji Baru Using Kupang Malay. Studies in Media and Communication Journal. Vol.11, 2023. - P. 33-40. 9. Fitria Nur Hasanah, Rahmania Sri Untari, Shofiyah Al Idrus, and Akhmedova Mehrinigor Bahodirovna. Excel in Critical and Creative Thinking in Object-Oriented Programming. H. Ku et al. (Eds.): ICARSE 2022, ASSEHR 748, 2023. - P. 301–305.