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From Intention to Behaviour: How Individual Entrepreneurial Orientation and Job Fit Influence Employee Intrapreneurship in SMEs

Köhn, Philipp,Wolff, Sven,Ruf, Philipp J.,Moog, Petra M.,Strina, Giuseppe

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Köhn, Philipp; Wolff, Sven; Ruf, PhilippJ.; Moog, PetraM.; Strina, Giuseppe Article — Published Version From Intention to Behaviour: How Individual Entrepreneurial Orientation and Job Fit Influence Employee Intrapreneurship in SMEs Creativity and Innovation Management Provided in Cooperation with: John Wiley & Sons Suggested Citation: Köhn, Philipp; Wolff, Sven; Ruf, PhilippJ.; Moog, PetraM.; Strina, Giuseppe (2025) : From Intention to Behaviour: How Individual Entrepreneurial Orientation and Job Fit Influence Employee Intrapreneurship in SMEs, Creativity and Innovation Management, ISSN 1467-8691, Wiley, Hoboken, NJ, Vol. 34, Iss. 3, pp. 740-759, https://doi.org/10.1111/caim.12665 This Version is available at: https://hdl.handle.net/10419/329779 Standard-Nutzungsbedingungen: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden. 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If the documents have been made available under an Open Content Licence (especially Creative Commons Licences), you may exercise further usage rights as specified in the indicated licence. https://creativecommons.org/licenses/by/4.0/ Creativity and Innovation Management, 2025; 34:740–759 https://doi.org/10.1111/caim.12665 740 Creativity and Innovation Management RESEARCH ARTICLE OPEN ACCESS From Intention to Behaviour: How Individual Entrepreneurial Orientation and Job Fit Influence Employee Intrapreneurship in SMEs PhilippKöhn1 | SvenWolff1 | PhilippJ.Ruf2 | PetraM.Moog3 | GiuseppeStrina1 1Department of Economics, University of Siegen, Siegen, Germany | 2Department of Economics, Bern University of Applied Sciences, Bern, Switzerland | 3Institute for Innovation and Entrepreneurship, ZHAW School of Management and Law, Winterthur,Switzerland Correspondence: Philipp Köhn ([email protected]) Received: 17 January 2024 | Revised: 11 March 2025 | Accepted: 24 April 2025 Funding: The authors received no specific funding for this work. Keywords: individual entrepreneurial orientation| intrapreneurship| job fit| SMEs| theory of planned behaviour ABSTRACT This study examines the intention–behaviour dynamics of intrapreneurship at the individual level, an area that remains largely underexplored compared with the widely studied domain of firmlevel intrapreneurship. Based upon the theory of planned behaviour, we investigate the relationships between individual entrepreneurial orientation (intention), job fit (context) and employee intrapreneurship (behaviour) in smalland mediumsized enterprises (SMEs). We, therefore, conducted moderated regression analyses using a sample of 649 employees from SMEs. Our results indicate that individual entrepreneurial orientation has a positive effect on employee intrapreneurship, whereas surprisingly, job fit has no significant effect. However, job fit positively moderates the relationship between individual entrepreneurial orientation and employee intrapreneurship, especially its subdimensions person–organization fit and demands–abilities fit. Our findings enhance the theoretical comprehension of intrapreneurship, particularly the connection between intention and behaviour, while also offering valuable practical insights for the contextual employment settings within SMEs. 1 | Introduction In today's rapidly evolving global economy, the prosperity of smalland mediumsized enterprises (SMEs) relies heavily on their innovative capacity (Denicolai etal.2021; HockDoepgen et al. 2021; Kuratko and Audretsch 2013; Saunila 2020). Although SMEs generally have fewer resources than larger organizations, many demonstrate superior innovation capabilities (Classen etal.2014). A key driver of this innovativeness is employee intrapreneurship (EI)—the entrepreneurial behaviours and activities of individual employees (Ahluwalia etal. 2017; Eddleston etal.2012; HernándezPerlines etal.2022; Opland etal.2022). EI fosters firm growth, value creation and competitiveness (Bierwerth etal.2015; Ireland etal.2009; Kearney and Meynhardt2016; Morris etal.2011). Given its significance, understanding the factors that drive EI in SMEs is crucial for both research and practice. Consequently, previous research has shed light on various individual factors influencing EI, such as demographic background (CameloOrdaz et al. 2012; Urbano and Turró 2013), personal characteristics (Rigtering and Weitzel2013; Sinha and Srivastava 2013; Williamson et al. 2013), entrepreneurial behaviour (Kirby2006; Tietz and Parker2012) or human capital (Bjornali and Anne Støren2012; Martiarena2013; Parker2011). Additionally, intraorganizational antecedents of EI such as organizational structure (Bouchard and Basso 2011), managerial support (Menzel et al. 2007) and culture (Hagedorn and This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. © 2025 The Author(s). Creativity and Innovation Management published by John Wiley & Sons Ltd. 741 Jamieson2014) have been studied in the past. However, much of this research has focused on firmlevel determinants rather than individuallevel mechanisms of intrapreneurial behaviour (Niemann et al. 2022). This has led to a fragmented understanding of how employees engage in intrapreneurial activities (Blanka2019; Gawke etal.2019). Building on Ajzen's(1991) theory of planned behaviour (TPB) and Oldham and Cummings's(1996) interactionist perspective, individual behaviour is a complex interplay between the intentions and the context of an individual (Woodman etal.1993). Based on this logic, we argue that EI results from the interplay between an individual's entrepreneurial intentions and their jobrelated context. Specifically, we propose that individual entrepreneurial orientation (IEO)—a construct that reflects individuals' entrepreneurial intentions and tendencies (Bolton and Lane2012; Santos etal.2020)—plays a crucial role in driving intrapreneurial behaviour. However, individual entrepreneurial tendencies alone may not be sufficient. The immediate work environment also shapes whether employees can act upon their entrepreneurial intentions. Thus, job fit, which encompasses person–organization fit (POFIT) and demands–abilities fit (DAFIT) context (Kristof 1996; Resick et al. 2007; Saks and Ashforth 1997), is expected to moderate the relationship between IEO and EI. Despite the relevance of these concepts, the relationship between IEO, job fit and EI remains underexplored. This gap raises the following research question: How does individual entrepreneurial orientation influence employee intrapreneurship in SMEs, and to what extent does job fit moderate this relationship? To address this question, we conducted a study using a sample of 649 employees in SMEs. We applied regression analyses with moderation effects and used validated scales to measure IEO (Bolton and Lane2012; Santos etal.2020), EI (Gawke etal.2019) and job fit (Cable and Judge1996; Resick etal.2007; Saks and Ashforth1997). Our findings unveiled a positive impact of IEO on EI, suggesting that entrepreneurial intent sparks intrapreneurial action at the individual level. Intriguingly, no direct relationship was found between job fit and EI, indicating that fitting into an organization, meeting job demands or receiving the supplies needed do not necessarily translate into employees' intrapreneurial activities. However, as our moderation analysis shows, for employees with existing entrepreneurial orientation (EO), a strong job fit in terms of POFIT and DAFIT significantly enhanced their likelihood of engaging in intrapreneurial activities. This suggests that context influences the interplay between intention and behaviour. Our results offer novel insights on how SMEs can cultivate EI by identifying and recruiting employees with strong entrepreneurial intentions, as they tend to be more intrapreneurial. Additionally, aligning organizational values with those of entrepreneurially inclined employees, and ensuring job demands correspond with their abilities, can stimulate intrapreneurship and thus innovation in SMEs. The following section presents the theoretical background and hypotheses development. It defines the key concepts such as EI, IEO and job fit. Section2 also develops our three hypotheses based on theoretical insights. Section 3 describes the methodological approach employed and explains all variables with means, standard deviations and correlations. In Section4, our results are presented. Section 5 discusses our findings, highlighting their theoretical and practical implications, as well as the study's limitations and directions for future research and ends with our conclusion. 2 | Theoretical Background and Development of Hypotheses 2.1 | EI The dynamic and complex business environment, along with the pressure to constantly pursue innovation (Denicolai etal.2021; HockDoepgen et al. 2021; Kuratko and Audretsch 2013; Saunila 2020), has led to increased interest in the concept of EI in both theory and practice (Blanka2019). EI refers to entrepreneurial activities carried out by employees within existing organizations (Gawke et al. 2019) and is considered an important aspect of SMEs' innovativeness (Ahluwalia etal.2017; Eddleston etal.2012) as it leads to growth and value creation (Bierwerth etal.2015; Kearney and Meynhardt2016; Veenker etal.2008). The concept of EI originates in the seminal work of Pinchot(1985) who conceptualized the idea of intrapreneurship as a process of entrepreneurship within established organizations, where employees play a decisive role in fostering firmlevel innovation (Pinchot1985). Although the concept of intrapreneurship has been the subject of extensive research, its definition is still unclear (Edú Valsania etal.2016; HernándezPerlines etal.2022; Turro etal.2016). Blanka(2019) has attributed this ambiguity to the absence of rigid distinctions between intrapreneurship and related concepts such as EO (Covin and Slevin1989; Lumpkin and Dess1996; Miller1983), corporate entrepreneurship (Burgelman1983; Guth and Ginsberg1990; Kuratko etal. 1990; Stopford and BadenFuller 1994; Zahra 1991) or corporate venturing (MacMillan etal.1986; Sykes1986). To solve this ‘puzzle of similar terms and synonyms’ (Blanka2019, 930), Blanka distinguished intrapreneurship from its related concepts by arguing that although EO refers to a firm's strategic alignment towards entrepreneurial activities (Covin and Wales 2012; Wales et al. 2015), corporate entrepreneurship refers to a firm's strategic renewal behaviour (Kuratko and Audretsch2013), and corporate venturing refers to a firm's new venture creation behaviour (Antoncic and Hisrich2003), intrapreneurship centres around the individual's role in recognizing opportunities and actively developing innovations (CameloOrdaz etal.2012). Thus, intrapreneurship is an individuallevel concept, whereas the others are firmlevel concepts (Blanka2019). Building upon this reasoning, past research has linked individual independent variables such as demographic factors, personal values (CameloOrdaz etal.2012; Urbano and Turró2013), personality traits (Sinha and Srivastava2013), uncertainty and risk (Martiarena 2013; Matthews et al. 2009), or specific human capital like entrepreneurial skills and education (Bjornali and Anne Støren 2012; Parker 2011) to a dependent, firmlevel measurement of intrapreneurship. One of the reasons for this 742 Creativity and Innovation Management, 2025 misalignment stemmed from the lack of valid tools to assess individual EI (Gawke etal.2019). To address this gap, Gawke etal.(2019) designed the employee intrapreneurship scale (EIS) to gauge the actual entrepreneurial behaviour of employees, such as promoting change, innovation or new products. The conceptualization of the EIS is based on a behaviourbased approach that focuses on the observable behaviours of employees reflecting intrapreneurial characteristics, such as taking initiative, being proactive, being creative and innovative (Hornsby et al. 2013; Matthews et al. 2009; Parker2011; Tietz and Parker2012; Urbano and Turró2013). By emphasizing employee venture behaviour and strategic renewal behaviour, the EIS provides superior conceptual clarity, distinguishing it from related behaviours such as innovative work behaviours (Janssen2000) and championing behaviours (Howell et al. 2005). This behaviourbased approach also allows for a broader theoretical exploration of factors that can either hinder or foster EI, including behaviours beyond official mandates or supervisory control (Globocnik and Salomo2015). Furthermore, adopting a behaviourbased perspective aligns intrapreneurship with the broader category of strategic proactive work behaviours, facilitating integration into established job design theories on employee motivation, wellbeing and performance (Bakker and Demerouti2017; Parker etal.2010). This alignment enhances researchers' understanding of employees' behaviours in pursuing intrapreneurial activities. Table1 presents key works in intrapreneurship research, highlighting the various definitions of intrapreneurship and their contributions to the literature. 2.2 | IEO One concept that may explain employees' intrapreneurial behaviour is IEO (Basso etal.2009; Kollmann etal.2007). The origins of IEO can be traced to the EO framework proposed by Lumpkin and Dess(1996), which encompasses five key dimensions: risktaking, innovativeness, autonomy, competitive aggressiveness and proactiveness. Bolton and Lane(2012) examined these dimensions individually, highlighting that although traits, attitudes and behaviours had been assessed to evaluate entrepreneurial characteristics, the individual aspects of EO had largely been overlooked. To address this gap, Bolton and Lane (2012) emphasized the significance of IEO, particularly in relation to entrepreneurial intention. Their approach defines IEO based on three core dimensions: individual risktaking, innovativeness and proactiveness. This conceptualization was further expanded by Santos etal.(2020) who introduced two additional dimensions—passion and perseverance—both of which are closely associated with entrepreneurial intention and activity (Gerschewski etal.2016). Considering these five dimensions, IEO can be defined ‘as a holistic assessment of individuals' tendency towards entrepreneurship’ (Santos etal.2020, 193). This definition acknowledges that individuals can act entrepreneurially and capitalize on business opportunities when their entrepreneurial aptitude is recognized (Kollmann etal.2007). Moreover, IEO is conceptualized by various researchers as a psychological construct encompassing individuals' beliefs, values and practices influencing their decisionmaking and adaptability to change (Bolton and Lane2012; Taatila and Down2012). As such, IEO can serve as a reliable metric for identifying potential intrapreneurs within a company's workforce, which has been emphasized by experts to be encouraged on all levels of an organization (Gupta etal.2016; Taatila and Down2012). Nevertheless, possessing IEO does not necessarily ensure its translation into intrapreneurial behaviour. Psychological research distinguishes between intention, a conscious decision to perform a certain behaviour, and the actual behaviour. The constructs of intention and behaviour are critical in psychology and are frequently examined in relation to one another. Intention denotes a person's conscious decision to perform a certain behaviour, whereas behaviour signifies the actual execution of that behaviour. Despite a strong correlation between the two, the transition from intention to behaviour is not always linear, and a myriad of factors can influence this conversion. This is demonstrated by the TPB (Ajzen1991). A metaanalysis of 185 studies by Webb and Sheeran(2006) found that barriers or obstacles may impede the alignment of intention and behaviour. Additionally, subjective norms, attitudes and perceived behavioural control can significantly impact the behaviour (Ajzen1991). 2.3 | Job Fit To account for such factors and the working environment, the job fit scale developed by Resick etal.(2007) based upon the work of Kristof(1996) and Saks and Ashforth(1997) can be utilized. Job fit assesses the compatibility between an individual and their job. It determines if the individual's values and personality align with the organizational culture, values and goals (person–organization fit or POFIT); whether the individual's knowledge and skills fulfil the specific job requirements (demands–abilities fit or DAFIT); and if the job satisfies the individual's needs and expectations, such as salary, benefits, autonomy, work–life balance and career development opportunities (needs–supplies fit or NSFIT) (Kristof1996; Resick etal.2007; Saks and Ashforth1997). Originating from various research areas like organizational psychology and human resource management, job fit relies on the correlation between an individual's personality and their work environment. This concept was first introduced by Holland (1959) and later examined by Hackman and Oldham(1976) who linked job design to employee motivation and satisfaction. Schein (1983) emphasized the importance of aligning employees' values with organizational culture for optimal job fit. Kristof(1996) enhanced this understanding by stressing the need to match personal competencies and traits with job requirements for enhanced job satisfaction and performance. Given this knowledge, and although Niemann etal.(2022) investigated how organizational and individual factors corporate entrepreneurship (firmlevel analyses), it is imperative to examine the factors that enhance the successful conversion of individual employees' intention to engage in entrepreneurial activities (IEO) into actual intrapreneurial behaviour within the organization (EI) to promote innovation. However, despite its significance, this aspect has been largely overlooked in previous research. Therefore, we suggest exploring the relationship between employees' IEO and their intrapreneurial behaviour scale while accounting for the moderating influence of job fit, which comprises the dimensions of DAFIT, POFIT and NSFIT. 743 TABLE 1 | Seminal works and definitions of intrapreneurship. Author(s) & year Title Source Definition of intrapreneurship Contribution to research Burgelman(1983)Corporate Entrepreneurship and Strategic Management: Insights From a Process Study Management Science Corporate entrepreneurship as an internal process of innovation within diversified firms Introduced the concept of corporate entrepreneurship, explaining the process by which firms internally create new businesses Pinchot(1985) Intrapreneuring: Why You Do Not Have to Leave the Corporation to Become an Entrepreneur Harper & Row Publishers Entrepreneurial activities undertaken by employees within established firms to foster innovation Introduced the concept of intrapreneurship, emphasizing employees' role in fostering innovation within established firms MacMillan etal.(1986)Corporate Venturing: Alternatives, Obstacles Encountered, and Experience Effects Journal of Business Venturing Corporate venturing as creating new businesses within the firm Provided early insights into corporate venturing, highlighting how firms can nurture innovation internally Sykes(1986) The Anatomy of a Corporate Venturing Program: Factors Influencing Success Journal of Business Venturing New venture creation within the firm as part of internal innovation efforts Investigated new venture creation within firms, linking it to strategic innovation and growth Guth and Ginsberg(1990) Guest Editors' Introduction: Corporate Entrepreneurship Strategic Management Journal Corporate entrepreneurship as firmlevel strategic renewal and innovation Defined corporate entrepreneurship and discussed its impact on strategic renewal and innovation (Continues) 744 Creativity and Innovation Management, 2025 Author(s) & year Title Source Definition of intrapreneurship Contribution to research Kuratko etal.(1990) Developing an Intrapreneurial Assessment Instrument for an Effective Corporate Entrepreneurial Environment Strategic Management Journal Corporate entrepreneurship through intrapreneurial ideas involves the development of new business activities within existing firms. Explored the state of corporate entrepreneurship and intrapreneurial ideas in firms, contributing to theoretical development Zahra(1991)Predictors and Financial Outcomes of Corporate Entrepreneurship: An Exploratory Study Journal of Business Venturing Corporate entrepreneurship contributes to strategic renewal through innovation Analysed the relationship between corporate entrepreneurship and firm performance, emphasizing financial outcomes Lumpkin and Dess(1996) Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance The Academy of Management Review Entrepreneurial orientation consists of innovativeness, autonomy, risktaking, proactiveness and competitive aggressiveness Clarification of the concept of entrepreneurial orientation Antoncic and Hisrich(2003)Clarifying the Intrapreneurship Concept: A Multidimensional Framework Journal of Business Venturing Intrapreneurship as an individuallevel concept focusing on opportunity recognition and innovation Proposed a multidimensional framework for intrapreneurship, helping differentiate it from corporate entrepreneurship CameloOrdaz etal.(2012)The Intrapreneur and Innovation in Creative Firms International Small Business Journal Intrapreneurship as a behaviour of employees that fosters change, innovation and new product development Examined how individual and organizational factors influence intrapreneurship, contributing to theoretical development (Continues) TABLE 1 | (Continued) 745 Author(s) & year Title Source Definition of intrapreneurship Contribution to research Covin and Wales(2012)The Measurement of Entrepreneurial Orientation Entrepreneurship Theory and Practice Intrapreneurship is a multidimensional concept that includes firmlevel and individuallevel innovation Outlined entrepreneurial orientation as a firm's strategic alignment towards entrepreneurial activities, contrasting it with intrapreneurship Kuratko and Audretsch(2013) Clarifying the Domains of Corporate Entrepreneurship International Entrepreneurship and Management Journal Intrapreneurship is influenced by individual and organizational factors, shaping employeedriven innovation. Discussed the future directions of entrepreneurship research, incorporating corporate entrepreneurship as a key area of study Blanka(2019) An IndividualLevel Perspective on Intrapreneurship: A Review and Ways Forward Review of Managerial Science Intrapreneurship is defined as an individuallevel concept. Distinguished intrapreneurship from related constructs, clarifying its individuallevel nature and conceptual ambiguity Gawke etal.(2019) Measuring Intrapreneurship at the Individual Level: Development and Validation of the Employee Intrapreneurship Scale (EIS) European Management Journal Future directions of entrepreneurship research incorporate intrapreneurship as a key element. Developed and validated the employee intrapreneurship scale (EIS), providing a behaviourbased measurement approach TABLE 1 | (Continued) 746 Creativity and Innovation Management, 2025 2.4 | The Relationship Between IEO and EI In the literature, the IEO dimensions conceptualized by Santos etal.(2020) including the dimension of risktaking, proactiveness, innovativeness, passion and perseverance are considered to be key components of individual entrepreneurial behaviour. For example, studies have already shown that risk tolerance, the pursuit of independence and recognition (Kirby2006; Tietz and Parker2012) and perceptions of uncertainty and risks (Martiarena2013; Matthews et al. 2009) impact individual intrapreneurial behaviour. Moreover, recognizing business opportunities (Martiarena2013; Solymossy and Gross2015; Urbano and Turró2013) and entrepreneurial selfefficacy (Douglas and Fitzsimmons2013; Globocnik and Salomo2015; Johnson and Wu2012), which are closely related to proactiveness, have been identified as critical determinants of intrapreneurship. Lastly, the innovativeness dimension of the IEO scale consists of questions dealing with creativity and exploration. For example, Sarooghi etal.(2015) or Sinha and Srivastava(2013) showed that there is a strong positive relationship between creativity and innovations, especially at the individual level. Furthermore, people with a stronger tendency towards taking the initiative are more likely to be intrapreneurs (Amo2010; Rigtering and Weitzel2013), which is also reflected in the questions about innovativeness. Moreover, in the realm of entrepreneurship, perseverance is recognized as an essential trait for success. Baum and Locke(2004) define perseverance as maintaining goaldirected action and energy, even when confronted with obstacles. They argue that this quality is indispensable for both initiating and running a successful entrepreneurial venture. Markman etal.(2005) further suggest that individual reactions to similar adversities can differ significantly, implying that the ability to persevere could be a key determinant of a new venture's success. Additionally, Gatewood etal.(1995) found that entrepreneurs with stable internal reasons for establishing their businesses tend to persist more in their actions, which can lead to successful venture creation. Lastly, Baron(2000) demonstrated that entrepreneurs are less inclined to engage in counterfactual thinking (‘What might have been?’) and experience significantly less regret over past actions than nonentrepreneurs. Entrepreneurial passion, as outlined in academic literature, is a collective set of intense positive feelings consciously accessible and experienced by individuals engaged in entrepreneurial activities. These feelings are particularly associated with roles that entrepreneurs deem significant (Cardon etal.2009) and are linked with a robust inclination towards activities that individuals find enjoyable, significant and worthy of their time and energy (Vallerand etal.2003). This intense positive emotion serves as a potent motivational force, inspiring entrepreneurs to surmount challenges and remain committed to their business endeavours (Cardon etal.2009). Smilor(1997) even observed that passion is frequently identified as a central phenomenon in the entrepreneurial process. Smith etal.(2001) highlight that passion has an indirect positive relationship with business growth, mediated by factors like vision, goals, selfefficacy, competence, motivation and competitive strategy. Furthermore, passion has been linked to broader recognition and exploitation of opportunities, the generation of new ideas (Baron and Ward 2004; Shane etal.2003), improved performance (Ho and Pollack2014; Iyortsuun etal.2019) and entrepreneurial intention itself (De Clercq etal.2013). Thus, passion is not only a central emotional experience in entrepreneurship but also a driving force behind venture success and growth. In addition to the abovementioned connections of the components of IEO and entrepreneurial behaviour, the TPB (Ajzen1991) and subsequent studies, also within the field of entrepreneurship (Engle etal.2010; Kautonen etal.2015), have shown that a positive connection between intent and behaviour exists. For example, Kautonen etal.(2015) showed that business startup intentions strongly and positively correlate with activities, time and money invested in startup activities. Considering the aforementioned relationships, we propose the following hypothesis: Hypothesis 1. Individual entrepreneurial orientation positively influences employee intrapreneurship. 2.5 | The Relationship Between Job Fit and EI Moreover, we anticipate that besides an individual's tendency towards EO, the job fit of an employee also influences their intrapreneurial behaviour. This assumption can be based on various findings within the literature. For example, Hackman and Oldham(1976) highlighted that workplace characteristics and job design significantly impact employee motivation and satisfaction. This finding has received consistent support of several subsequent studies (Kristof 1996; Peng and Mao 2015; Wang etal.2020; Warr and Inceoglu2012). Integrated with insights from the intrapreneurship literature, particularly regarding factors that stimulate intrapreneurial behaviour, it is observed that motivated and satisfied employees are more inclined to engage in intrapreneurial actions (Auer Antoncic and Antoncic2011; Baer2012; Bammens etal.2013, 2015; Zhang and Bartol2010). Additionally, the literature reveals numerous studies that scrutinize how specific job characteristics—pertaining to certain job fit subdimensions—directly affect intrapreneurship. For instance, several studies have explored the relationship between personal values, organizational culture and intrapreneurship. Sinha and Srivastava (2013) investigated how the compatibility between organizational and individual values drives intrapreneurship, concluding that aligning organizational values with employee values enhances intrapreneurship. Similarly, Chandler and Krajcsák(2021) examined how the organizational culture affects intrapreneurship and found that specific organizational culture types fertilize intrapreneurial behaviour among employees. These findings suggest that a strong POFIT fosters intrapreneurial behaviour among employees. Furthermore, Urbano etal.(2013) examined the impact of individual capabilities on intrapreneurship. They showed, for example, that entrepreneurial competences such as being able to recognize opportunities or to design the environment so that opportunities occur (Ensley etal.2000) and having the confidence to decide whether to exploit such opportunities or not (Daft and Weick1984) foster intrapreneurship. However, they also argue that such entrepreneurial competences cannot be unfolded when the job requires to plan or to control as main task, but rather if the job provides a certain degree of autonomy (Urbano 747 etal.2013). Therefore, it can be anticipated that a fit between an individual's abilities and the requirements of the job (DAFIT) has a positive effect on EI. In parallel, numerous studies have assessed the effect of various organizational determinants such as managerial support, rewards and resource provision and job satisfaction on intrapreneurship and entrepreneurial intention (Li et al. 2022; Neessen etal. 2019; Opland etal. 2022). These determinants align with the job fit subdimension of NSFIT. For instance, managerial support (Chouchane and StJean2022; DiLiello and Houghton2006; Hornsby etal.2002, 2009; Kuratko etal.1990; Urban and Wood2015) and trust (Rigtering and Weitzel2013) has been identified as a crucial antecedent of intrapreneurial behaviour among employees. Additionally, rewards such as monetary incentives or promotions (Kuratko and Montagno1989; Urban and Nikolov 2014) and resource provision like financial support and availability of time and resources (Alpkan etal.2010; Brinkhurst etal.2011; Marvel etal.2007; Puech and Durand2017) have been found to positively influence intrapreneurship. Considering the findings of the relationship between organizational factors and intrapreneurship, it is reasonable to propose that a strong NSFIT positively influences EI. However, despite indications of a positive relationship between certain job fit subdimensions and intrapreneurship, no study to date has examined the association between job fit construct and EI. This research gap has led us to hypothesize that Hypothesis 2. Job fit positively influences employee intrapreneurship. 2.6 | The Relationship Between Job Fit, IEO and EI We propose two hypotheses suggesting that both an individual's EO and the organizational environment independently influence EI. Yet, considering the interactionist perspective (Oldham and Cummings1996; Woodman etal.1993), the impact of employees' behaviours on the organization is rather a complex interplay between the individual's personality and the organizational context. For instance, creativity, defined as regular generation of ideas (Anderson etal.2014) and closely connected to intrapreneurship, shows that employees with high creative tendencies exhibit enhanced creativity when the organizational context provides motivational and sensemaking factors (Amabile1983; Ford1996). However, routine tasks, lack of support, negative leadership and incompetent colleagues can hinder their creativity (Choi et al. 2009). Chang and Teng (2017) discovered that a preventionfocused organizational environment, which emphasizes safety and responsibility (Higgins1997, 1998; Higgins and Silberman1998), encourages creatively inclined individuals to apply their creativity to their job, thereby increasing their organizational value. Similar patterns can be observed in research on intrinsic motivation. For example, Joo and Lim(2009) found that organizational learning and perceived job complexity enhanced the intrinsic motivation of employees. They reported that intrinsically motivated employees become even more motivated when job complexity is high, which, in turn, increases their proactivity (Joo and Lim2009). From the perspective of intrapreneurship research, Badoiu etal.(2020) examined how top management support, work discretion, rewards, time availability and organizational boundaries affect intrapreneurs and the intrapreneurial behaviour within a new technologybased firm. Their findings reveal that employees already engaged in intrapreneurial actions become more intrapreneurial in innovationfocused and supportive management settings, with autonomy in decisionmaking and a motivating reward system (Badoiu etal.2020). Considering the interactionist perspective (Oldham and Cummings1996; Woodman et al.1993) and findings on creativity (Amabile1983; Chang and Teng2017; Ford1996; Choi etal.2009), intrinsic motivation (Joo and Lim2009) and intrapreneurship (Badoiu etal.2020), it becomes clear that jobrelated contextual factors moderate individual intrinsic tendencies and behaviours. Consequently, we propose that job fit moderates the relationship between IEO and EI, such that higher job fit enhances EI behaviour, whereas lower job fit diminishes it: Hypothesis 3. Job fit positively moderates the relationship between individual entrepreneurial orientation and employee intrapreneurship. Our three developed hypotheses and the relationships between the theoretical concepts used in this study are displayed in Figure1. 3 | Methodology and Data 3.1 | Research Design To examine the relationship between IEO, job fit and EI by testing our hypotheses, we employed multiple ordinary least squares (OLS) regression analysis in a survey conducted among employees of SMEs in Germany in 2021. We selected Germany FIGURE 1 | Hypothesis. [Colour figure can be viewed at wileyonlinelibrary.com] 754 Creativity and Innovation Management, 2025 Liñán2014). Without such alignment, the motivation to pursue intrapreneurial initiatives may diminish. Finally, a good job fit often grants a higher degree of autonomy and empowerment, allowing employees to take initiative and explore new opportunities within their roles (Kuratko and Montagno1989). This autonomy supports entrepreneurial employees in navigating their job context effectively and implementing innovative ideas (DiLiello and Houghton2006). 5.1 | Theoretical Implications Our manuscript enriches the academic discourse in several ways. Firstly, we enhance the domain of entrepreneurship studies by emphasizing the significance of individual components in driving employees' intrapreneurial conduct. Historically, investigations have primarily concentrated on personal determinants such as demographic profile (CameloOrdaz etal.2012; Urbano and Turró2013), individual attributes (Rigtering and Weitzel2013; Sinha and Srivastava2013; Williamson etal.2013) or certain internal organizational elements such as corporate structure (Bouchard and Basso2011), leadership support (Menzel etal.2007) and company culture (Hagedorn and Jamieson2014). Our work bridges entrepreneurial intention with intrapreneurial behaviour, demonstrating that individual psychological aspects considerably affect employee activities within an organization. We reveal that intention is a more potent predictor of intrapreneurial conduct than job fit, with no significant correlation identified between the context of the job and entrepreneurial behaviour. Consequently, the distinct individuality of employees should not be overlooked in research aimed at promoting intrapreneurial initiatives within corporations. We, therefore, align with Blanka's(2019) suggestion for research to place greater emphasis on the individual level when examining intrapreneurship and its motivators. Secondly, our work adds to the growing literature employing the TPB in an entrepreneurial context. Until now, TPB has primarily been utilized in relation to entrepreneurs initiating or expanding their own enterprises (Lortie and Castogiovanni2015). Our investigation demonstrates that TPB is also instrumental in predicting intrapreneurial activities of employees in existing firms, thus creating new avenues for identifying prospective intrapreneurs within established organizations and driving innovation. Lastly, we assist in the development and validation of multiple scales. As per Santos etal.(2020), their scale carries certain limitations, some of which our study addressed. We have validated the scale in a distinct geographical and cultural environment (Portugal vs. Germany), encompassing all industry sectors, and have expanded its representativeness by incorporating a dataset of 649 cases. We conducted and applied a confirmatory factor analysis and only eliminated a single variable, as opposed to the seven variables omitted by Santos etal.(2020). We also validate the relevance of entrepreneurial perseverance and passion, which are relatively new inclusions in the IEO scale. Consequently, we have approved the robustness of the proposed construct, endorsing its continued application in determining IEO. Furthermore, we also bolster the integrity of the EIS developed by Gawke etal.(2017), by validating it within a different national and cultural context. 5.2 | Practical Implications The practical implications of our research are manifold and of direct relevance to SMEs aiming to tap into the intrapreneurial capacities of their employees. Firstly, SMEs should proactively identify employees who demonstrate a strong inclination towards entrepreneurship by implementing a structured identification process, including regular assessments and feedback sessions to highlight innovative contributions and risktaking behaviours. During recruitment, integrating the IEO scale within job interviews can help pinpoint candidates likely to become valuable intrapreneurs. Secondly, SMEs should design the job context to fit individual personalities, aligning job requirements with competencies and providing necessary resources. Management should ensure that roles and responsibilities align with employees' competencies and personal values, offering flexible job roles and regularly reviewing job descriptions. Specific training programs, such as innovation bootcamps, entrepreneurial mindset training and project management and leadership courses, can enhance intrapreneurial skills. Policy initiatives like intrapreneurship grant programs, a ‘Time for Innovation’ policy allowing employees to dedicate a portion of their work time to personal projects, and recognition and reward systems for innovative ideas can further foster intrapreneurial behaviour. Creating a supportive organizational culture by promoting open communication, encouraging experimentation and rewarding innovation is essential. Establishing ‘innovation days’ and providing resources for intrapreneurial activities can bolster this culture. Furthermore, ensuring alignment between the company's values and those of its employees through periodic surveys and onboarding programs can help foster intrapreneurial behaviour. Matching job demands with the unique capabilities of entrepreneurially inclined employees through skills assessments and tailored job responsibilities is also paramount. Continuous professional development programs, offering access to online courses, industry conferences and internal knowledgesharing sessions, can enhance employees' skills and motivate them to leverage their potential fully. In conclusion, SMEs aiming to augment their intrapreneurial capacity should strategically recruit personnel with entrepreneurial inclinations, ensure value congruence between employees and the organization and match job complexity with individual abilities. By implementing these structured processes, targeted training programs, supportive organizational practices, value alignment initiatives and tailored job roles, SMEs can significantly boost intrapreneurial behaviour and consequently amplify firmlevel innovation outputs. 5.3 | Limitations and Future Research Our study acknowledges several limitations. Firstly, despite reaching out to over 30,000 firms, our sample exhibits geographical and cultural limitations as we solely collected data from German SMEs. Extending the scope of our study to an international context could potentially enrich the findings and further propel research in the domain by investigating the influence of 755 IEO and job fit in various regions. Furthermore, because of the focus on German SMEs, the influence of cultural factors was not evaluated. Given the potential variations in EO and job fit across different cultures, future research could investigate crosscultural comparisons. Secondly, our study is inherently biased towards SMEs, often constrained by resource scarcity. The field of intrapreneurship, however, suggests that certain resources such as time, money and facilities play a pivotal role in fostering intrapreneurial activities. As such, an examination of the relationship between IEO, job fit and EI within a broader corporate context may yield intriguing and valuable insights, thereby contributing to strategies aimed at promoting EI. Thirdly, our study was based primarily on quantitative data. Future research could incorporate qualitative methods, such as interviews or case studies, to gain a deeper, more nuanced understanding of the relationship between IEO, job fit and EI. This could provide valuable context and complement the findings of quantitative studies. Lastly, there may be other factors not examined in this study that could influence the relationship between IEO, job fit and EI. Future research could consider potential moderating or mediating variables, such as leadership style, organizational culture or economic climate. We invite researchers seeking to address these limitations in the future, thus broadening our understanding of the topic. 6 | Conclusion This study investigated the relationship between IEO, job fit and EI through a regression analysis with moderation effects using a sample of 649 employees from SMEs. The results underscore a significant positive effect of IEO on EI. This outcome supports the TPB, which asserts that intentions are pivotal in moulding behaviour. Furthermore, it could be shown that job fit has no significant impact on EI, implying that context itself does not affect entrepreneurial behaviour. However, the job fit dimensions of POFIT and DAFIT enhance the positive relationship between IEO and EI. 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