Cash, non-cash, or mix? Gender matters! The impact of monetary, non-monetary, and mixed incentives on performance
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Sittenthaler, Hanna M.; Mohnen, Alwine Article — Published Version Cash, non-cash, or mix? Gender matters! The impact of monetary, non-monetary, and mixed incentives on performance Journal of Business Economics Provided in Cooperation with: Springer Nature Suggested Citation: Sittenthaler, Hanna M.; Mohnen, Alwine (2020) : Cash, non-cash, or mix? Gender matters! The impact of monetary, non-monetary, and mixed incentives on performance, Journal of Business Economics, ISSN 1861-8928, Springer, Berlin, Heidelberg, Vol. 90, Iss. 8, pp. 1253-1284, https://doi.org/10.1007/s11573-020-00992-0 This Version is available at: https://hdl.handle.net/10419/288835 Standard-Nutzungsbedingungen: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Terms of use: Documents in EconStor may be saved and copied for your personal and scholarly purposes. You are not to copy documents for public or commercial purposes, to exhibit the documents publicly, to make them publicly available on the internet, or to distribute or otherwise use the documents in public. If the documents have been made available under an Open Content Licence (especially Creative Commons Licences), you may exercise further usage rights as specified in the indicated licence. https://creativecommons.org/licenses/by/4.0/
Journal of Business Economics (2020) 90:1253–1284 https://doi.org/10.1007/s11573-020-00992-0 ORIGINAL PAPER Cash, non-cash, or mix? Gender matters! The impact of monetary, non-monetary, and mixed incentives on performance Hanna M. Sittenthaler1 ·Alwine Mohnen1 Published online: 17 June 2020 © The Author(s) 2020 Abstract Standard economic theory asserts that cash incentives are always better than non-cash ones, or at least not worse. This study employs a real effort experiment to analyze the impact of monetary, non-monetary, and a combination of monetary and non-monetary incentives on performance, where non-monetary incentives are defined as tangible incentives with market value. Our overall results suggest that there exists no significant difference in performance in response to monetary, non-monetary, and mixed incentives. However, gender-based differentiation reveals a different picture: the performances of men and women depend upon the type of incentive used. Whereas men’s performance is significantly higher in response to monetary incentives compared to non-monetary ones, women’s performance is significantly higher in response to nonmonetary incentives. The gender differences in the effectiveness of monetary and non-monetary incentives do not seem to be triggered by the perceived attractiveness of the non-monetary incentives but rather by the differences between men and women in the feelings of appreciation and perceived performance pressure in a tournament setting. Therefore, our results indicate that gender differences must be considered when implementing incentives. Keywords Monetary incentives ·Non-monetary incentives ·Mixed incentives · Gender differences ·Work performance ·Experiment JEL Classification C91 ·D01 ·J16 ·J33 ·M52 BHanna M. Sittenthaler [email protected] 1Technical University of Munich, TUM School of Management, Arcisstraße 21, 80333 Munich, Germany 123
1254 H. M. Sittenthaler, A. Mohnen 1 Introduction Cash is king? According to standard economic theory, a monetary incentive is always better—or at least not worse—than a non-monetary incentive of equal market value due to the option value of cash (Jeffrey 2009; Waldfogel 1993). It is often difficult for companies to determine the preferences of individual employees and choose the most suitable non-monetary incentives. It is thus reasonable to assume that companies may occasionally choose inappropriate material incentives that do not match employees’ preferences. As a result, employees would be better off receiving cash incentives, which enable them to purchase benefits that maximize their individual utilities (Jeffrey 2009). However, although the use of non-monetary benefits is not reasonable from a neoclassical viewpoint, it is a widespread phenomenon within companies (Kauflin 2017; Zepelin 2017). Besides monetary incentives such as profit-sharing or bonus payments, non-monetary benefits such as restaurant coupons for meals (Condly et al. 2003), incentive travel, merchandise (i.e., electronics, luggage, or watches), and gift cards are often used by companies to reward top performing employees (Incentive Research Foundation 2016,2017). A famous example is the cosmetics company Mary Kay, which rewards its top salespersons with luxury goods such as exclusive pink Cadillacs, diamond bracelets, and first-class trips to cities in foreign countries (Howell and Wanasika 2019). This study investigates the effects of monetary, non-monetary, and a combination of monetary and non-monetary (mixed) incentives on performance, where non-monetary incentives are defined as tangible incentives with market value. To this end, we conducted a laboratory experiment with four different treatments (i.e., monetary,nonmonetary,mix, and control) and implemented a tournament, in which participants could earn a prize in addition to their fixed wage, according to their performance rank. The additional prize depended upon the treatment group: subjects in the monetary treatment group received cash prizes, those in the nonmonetary treatment group received non-monetary prizes (Lindt chocolates), and those in the mix treatment group a combination of non-monetary and monetary prizes (cash and Lindt chocolates). The task consisted of solving simple mathematical problems with the number of correctly solved problems serving as a performance measure. Our experimental data indicate that, overall, there is no significant difference in performance between the treatment groups monetary,nonmonetary,ormix. However, when considering gender separately, a different picture is revealed: men’s performance in response to monetary incentives is significantly higher than in response to nonmonetary incentives, while women’s performance is significantly higher in response to non-monetary incentives. Furthermore, our results suggest that these gender differences regarding the impact of monetary and non-monetary incentives on performance do not seem to be evoked by the perceived prize attractiveness. To date, the economic literature has focused mainly on monetary incentives. Monetary incentives are considered powerful incentives suitable for enhancing employees’ performance (Condly et al. 2003; Jenkins et al. 1998; Prendergast 1999). However, severalexistingempiricalstudiesshowthatmonetaryincentivesdonotalwaysenhance performance, and can possibly have detrimental effects. This negative effect on performance is often ascribed to the motivation crowding-out effect (Deci and Ryan 2002; 123
Cash, non-cash, or mix? Gender matters! 1255 Frey 1997; Frey and Jegen 2001; Gneezy and Rustichini 2000; Mellström and Johannesson 2008; Titmuss 1970) or to the existence of reference-dependent preferences (Camerer et al. 1997; Fehr and Goette 2007; Pokorny 2008). Regarding non-monetary incentives, the existing empirical research focuses on their impact on performance either within the context of gift-exchange games, where incentives are given independently of performance (Kube et al. 2012; Mahmood and Zaman 2010), or within settings, where incentives are directly related to performance. Examples of these are tournaments (Hammermann and Mohnen 2014a;Jeffrey2009; Kelly et al. 2017; Shaffer and Arkes 2009) or incentive bonus schemes, in which subjects receive a bonus after exceeding a pre-specified productivity threshold (Bareket-Bojmel et al. 2017). Moreover, existing research has demonstrated a positive effect of performancecontingent non-monetary incentives (Jeffrey 2009; Kelly et al. 2017; Presslee et al. 2013). However, empirical research regarding the effectiveness and underlying psychological mechanisms of non-monetary incentives is still in its early stages and there ishitherto no clear evidenceon whether monetary ornon-monetary incentives are more effective. Furthermore, to the best of our knowledge, no study exists on the effects of a combination of monetary and non-monetary incentives, although this topic is of great importance as many companies use both monetary and non-monetary incentives to reward their employees. Moreover, there is only limited research dealing with gender differences in different incentive schemes (Gneezy et al. 2003;Jalavaetal. 2015; Levitt et al. 2016; Masclet et al. 2015; Niederle and Vesterlund 2007). While previous literature has identified gender differences in tournament and competition settings, showing that women—in contrast to men—work reluctantly in competitive environments and shy away from competition (Datta Gupta et al. 2013; Dohmen and Falk 2011; Niederle and Vesterlund 2007), our experiment analyzes which incentives—monetary, non-monetary or mixed—are more effective in a tournament setting in relation to gender differences. The contribution of this study to the literature is threefold. First, the effects of monetary and non-monetary incentives in a tournament setting are analyzed to obtain a clearer perspective and to provide an explanation for the equivocal results in the experimental literature regarding the question of which kind of incentive—monetary or non-monetary—is more effective. Second, the study endeavors to extend the literature by analyzing the effects of a combination of non-monetary and monetary incentives on performance in a tournament setting. Finally, it analyzes gender differences concerning the impact of non-monetary, monetary, and mixed incentives. To the best of our knowledge, neither mixed incentives nor gender differences regarding the impact of different kinds of incentives on performance have been analyzed before. The remainder of this paper is organized as follows. Section 2presents a review of the existing literature, followed by the hypotheses in Sect. 3and a description of the experimental design in Sect. 4. Section 5presents the results. Finally, Sect. 6 provides an in-depth discussion and Sect. 7a concluding summary, containing the management implications of our findings as well as their limitations and directions for future research. 123
1256 H. M. Sittenthaler, A. Mohnen 2 Literature review As previously mentioned, according to standard economic theory, monetary incentives are always better, or at least not worse, than non-monetary incentives are (Jeffrey 2009; Waldfogel 1993). Nevertheless, several empirical studies show, to the contrary, that non-monetary incentives can have a stronger positive effect on performance than do monetary incentives of equivalent value. In a controlled field experiment, in which workers had to catalog books at a universitylibrary,Kubeetal.(2012)analyzetheimpactofgifts, thatis performance-unrelated incentives, on performance. Their study reveals that people show a 25% higher performance when they receive a non-monetary gift (i.e., thermos bottle), whereas a cash gift of the equivalent value has no significant impact on their productivity. Kube et al. (2012) suggest that individuals might perceive the non-monetary gift as an act of generosity from the employer, who evidently invested time and effort into the gift, which thus elicits a positive reciprocal behavior. Furthermore, Lacetera and Macis (2010) show in their experimental study that while cash has a detrimental effect on the willingness to donate blood, non-cash incentives such as vouchers do not have adverse effects on pro-social activities. According to Heyman and Ariely (2004), the type of market, whether monetary or social, determines the relationship between payment and effort. In the former case, effort seems to stem from reciprocal motives and subjects determine their effort based on a simple cost–benefit analysis; in the latter case, where non-monetary incentives are used, effort seems to stem from altruistic motives. Jeffrey and Shaffer (2007) identify four key psychological concepts that explain the motivational power and effectiveness of non-monetary tangible incentives: justifiability,social reinforcement,separability (based on Thaler 1999), and evaluability.The justifiability concept states the need to justify spending money on luxurious goods. However, if people earn these items as reward for good performance, this guilt is relieved and there is no need for the employees to justify consuming such items. According to the social reinforcement argument, non-monetary incentives have a trophy value, as they are highly visible in the recipient’s social environment, which brings indirect attention to the employee’s performance. The separability argument is based on the mental accounting theory of Thaler (1999), stating that individuals have different mental accounts for different earning types and do not consider their income collectively. Non-monetary incentives are evaluated independently of other income sources and, therefore, may have a higher impact than monetary incentives. Furthermore, non-monetary incentives allow subjects to mentally adjust the value of the benefit in both directions: upwards, if the benefit seems to be attainable, and downwards, if the benefit seems to be out of reach (the evaluability argument). These findings indicate that non-monetary benefits are perceived differently from cash-gifts and thus elicit different behaviors. In addition to the impact of performance-unrelated non-monetary gifts, existing literature analyzes the effects of performance-related incentives, which is also the focus of our study. By means of a laboratory experiment with the staff members of an university,Jeffrey(2009) investigatesthe motivational powerof tangible non-cash incentives. His results show that non-monetary incentives are more efficient in enhancing performance in comparison to monetary incentives of the same value, although individuals 123
Cash, non-cash, or mix? Gender matters! 1257 stated their preference for monetary incentives. He explains this result in terms of justification concerns, as people might have to justify the purchase of hedonic luxury goods. However, Hammermann and Mohnen’s (2014a) experimental study does not support these findings. The authors analyze work performance in competitions and the effects of non-monetary and monetary prizes. In contrast to Jeffrey (2009), they do not focus on justification concerns, but rather on the higher visibility of non-monetary incentives. Their results show that monetary incentives are more efficient in enhancing performance in comparison to non-monetary ones. This is also in line with results of Condly et al. (2003) who show by means of a meta-analytic review that money has a higher impact on performance than non-monetary tangible incentives do. However, Condly et al. (2003) also remark that the generalizability of their findings is limited as they are based on a small number of studies considering non-monetary incentives and the actual market values of the non-monetary incentives used in their meta-analysis could not be determined. Moreover, there is empirical evidence that people think more often about non-monetary tangible incentives than monetary incentives; this higher thought frequency positively affects performance (Jeffrey and Adomdza 2010). Incontrasttotheaforementioned studies, Bareket-Bojmeletal.(2017),whoanalyze in a field study short-term bonus payments that subjects receive after exceeding a predefined productivity goal, do not find a significant difference between the impact ofnon-monetary(familypizza meal voucher)andmonetaryincentivesonproductivity; nevertheless, both types of incentives increased productivity significantly. This is in line with the results of Shaffer and Arkes (2009), who also do not find a significant difference in the effects of cash and non-cash incentives in a tournament setting. However, the incentive effect was weak as a single-winner tournament was used in their setting (Harbring and Irlenbusch 2008; Kelly et al. 2017). Kelly et al. (2017) show that the positive effect of non-monetary incentives evolves only over time. In a repeated tournament setting, they find that while cash and non-cash incentives did not evoke different performance levels during the first tournament, first tournament losers performed in the second tournament better in the non-cash than in the cash condition. Therefore, non-cash incentives had a higher performance effect than cash incentives in the second tournament. Kelly et al. (2017) suggest that, in the first tournament, the fungibility of cash has a greater effect than the suggested higher attractiveness of the non-monetary incentive resulting from the categorization of cash and non-cash incentives to different mental accounts. Nevertheless, in the second tournament, losers in the non-cash condition overweighed the possibility of winning an attractive non-cash incentive and thus increased their efforts more compared to those in the cash condition. Regarding gender differences in the effectiveness of performance-related incentives, there are existing studies showing that there are no significant gender differences regarding performance in simple piece rate schemes (Gneezy et al. 2003; Niederle and Vesterlund 2007). Furthermore existing research discusses the effect of gender differences on the effectiveness of non-monetary tangible and intangible incentives in schools (Jalava et al. 2015; Levitt et al. 2016; Riener and Wagner 2019). Levitt et al. (2016) show that, under low financial incentives, boys show a significantly higher performance compared to girls, whereas in the non-financial treatment, where they can earn a trophy, there are no differences in performance. 123
1258 H. M. Sittenthaler, A. Mohnen However, to the best of our knowledge, the literature has not yet analyzed gender differences regarding the effectiveness of different types of incentives of equal value in a tournament setting. Therefore, our study contributes to the literature on the effectiveness of monetary, non-monetary, and mixed incentives in tournaments with particular regards to gender differences. 3Hypotheses First, we discuss the overall effects of monetary, non-monetary, and mixed incentives on performance and, second, the possible gender differences regarding the effectiveness of these incentives. 3.1 Effectiveness of monetary, non-monetary, and mixed incentives Based on the findings of extant empirical studies (Condly et al. 2003; Jeffrey 2009)we assume that, overall, performance-related incentives have a positive impact on performance in a tournament setting. Furthermore, following Jeffrey and Shaffer (2007), we argue that—in contrast to monetary incentives—non-monetary incentives have motivational properties in themselves (in addition to their market value), as they are highly visible (the social reinforcement argument) and can be evaluated independently of other income (the separability argument). Employees not only obtain the utility of the incentive per se, but also enjoy the recognition and acknowledgement of their performance within their social environment. While cash bonuses are typically invisible to others and people usually avoid discussing monetary rewards, non-monetary rewards have a trophy value and are highly visible, which fosters social communication of an employee’s strong performance (Jeffrey and Shaffer 2007). As individuals strive for social esteem and recognition (Bandura 1986; Ellingsen and Johannesson 2007;Stajkovic and Luthans 2003), the value of earning a tangible incentive is enhanced (Jeffrey and Shaffer 2007). Rewarding employees for good performance and showing respect and appreciation by means of non-monetary incentives may thus have a positive effect on employees’ effort choices (Ellingsen and Johannesson 2007; Hammermann and Mohnen 2014b; Kube et al. 2012). Therefore, we suggest that non-monetary incentives may lead to higher performance compared to monetary incentives. Regarding the separability argument, Thaler’s (1999) mental accounting theory suggests that people have different mental accounts and do not consider their incomes collectively; that is, they cognitively divide different components of their incomes and value them separately in different mental accounts (Jeffrey and Shaffer 2007; Kelly et al. 2017). Jeffrey and Shaffer (2007) emphasize that any additional earnings might have a diminishing marginal utility for the employee, as he or she will mentally combine these earnings with the base salary and evaluate them relative to this salary. In contrast, employees will evaluate non-monetary incentives separately from the base salary. Choi and Presslee’s (2016) experimental results support this argument and show that subjects perform better when they categorize performance-related pay separately from salary. The allocation of cash and non-cash incentives to different 123
Cash, non-cash, or mix? Gender matters! 1259 mental accounts further influences people’s intentions of how to spend them. This in turn affects their attractiveness; cash incentives are mostly spent on necessities and utilitarian products, while non-monetary incentives often have hedonic attributes and are more attractive, thus leading to better performance (Kelly et al. 2017). Based on the results of previous studies and the outlined psychological concepts, we posit: Hypothesis 1 Monetary, non-monetary, and mixed incentives have a positive impact on performance. Hypothesis 2 Non-monetary incentives have a higher positive impact on performance compared to monetary incentives. Furthermore, we assume that by combining monetary and non-monetary incentives, the employer can combine the benefits of the former, namely the option value of cash (Jeffrey 2009; Waldfogel 1993) with the benefits of the latter, such as the motivational properties and attractiveness evoked by the psychological concepts of social reinforcement and separability (Jeffrey and Shaffer 2007). Mixed incentives may suit both the subjects with preferences for monetary incentives and those whose preferences are towards non-monetary incentives. For example, whereas women seem to appreciate non-monetary incentives, men seem to value the more monetary incentives (Clark 1997; Elizur 1994), which we will discuss in more detail in Sect. 3.2. Assuming that preferences for monetary and non-monetary incentives are equally distributed, we argue that mixed incentives should lead to a higher overall performance than either pure non-monetary or pure monetary incentives will. Following this reasoning leads to our third hypothesis: Hypothesis 3 Mixed incentives have a higher positive impact on performance than either pure monetary incentives or pure non-monetary incentives. 3.2 Gender differences in the effectiveness of monetary, non-monetary, and mixed incentives Moreover, this study addresses the possible role that gender differences play in the effectiveness of monetary, non-monetary, and mixed incentives in a tournament setting. To date, literature has focused on gender differences in tournament schemes and competitions. As such, there is considerable evidence that women are reluctant to workincompetitiveenvironments and shyaway fromcompetition, while menembrace competitive environments (Buser et al. 2014; Datta Gupta et al. 2013; Dohmen and Falk 2011; Masclet et al. 2015; Niederle and Vesterlund 2007). Furthermore, while women falter under performance pressure, men do well (Azmat et al. 2016; Shurchkov 2012). Following the literature, we assume that individuals are more focused on output when monetary incentives are at stake; this might lead to higher competitiveness, as individuals strive for monetary prizes (Hammermann and Mohnen 2014a; Vohs et al. 2008). Moreover, according to Heyman and Ariely (2004), money affects subjects’ perceptions and results in a shift from a social to a money market. In contrast, nonmonetary prizes might reframe a competitive market as a more social market, thereby 123
1260 H. M. Sittenthaler, A. Mohnen weakening the competitiveness of a tournament. Therefore, women might feel more comfortable and perform better in a competition where non-monetary incentives are at stake. In contrast, men seek competition and thus perform better when monetary prizes are at stake, being more persistent in pursuing them. These possible gender differences in the effectiveness of monetary and nonmonetary incentives might be due not only to different reactions to the perceived competitiveness and performance pressure, but also due to feelings of appreciation. As outlined in Sect. 3.1. non-monetary incentives can address employees’ need for acknowledgement (Ellingsen and Johannesson 2007; Hammermann and Mohnen 2014b; Kube et al. 2012). However, the most appropriate type of incentive to reward and acknowledge employees might differ between men and women. Several studies show that extrinsic job dimensions such as pay and promotion prospects are of high importance for men, while women value the more social aspects such as a positive relationship with the manager (Clark 1997; Elizur 1994). When the employer invests time in seeking and buying a prize, female employees may perceive the prize as being more personal than a pure monetary prize; thus, the non-monetary prize may signal more appreciation and evoke a higher degree of positive reciprocity and performance than a monetary one (Jalava et al. 2015; Kube et al. 2012; Prendergast and Stole 2001). Assuming that individuals have standard preferences, that is monotonic preferences (“more is always better”), we argue that non-monetary incentives are superior to mixed incentives, and mixed incentives are superior to monetary incentives for women. Conversely, as men are more concerned with pay, we assume the reverse will hold true for them. We thus posit the following hypotheses regarding gender differences: Hypothesis 4 For men, monetary incentives have a higher positive impact on performance than mixed incentives, and mixed incentives have a higher impact than non-monetary incentives. Hypothesis 5 For women, non-monetary incentives have a higher positive impact on performance than mixed incentives, and mixed incentives have a higher impact than monetary incentives. 4 Experimental design and data To analyze the effects of monetary, non-monetary, and mixed incentives, we conducted a real-effort experiment using z-Tree (Fischbacher 2007). Participants were recruited using the online recruitment system ORSEE (Greiner 2004) and were randomly assigned to one of four treatment groups. The experiment consisted of one working period and the task was to solve simple mathematical problems. Each mathematical problem contained two equations, each consisting of three one-digit numbers, which had to be added or subtracted. To calculate the final solution, subjects had to subtract the lower from the higher result of the single equations.1To ensure that participants understood the task, the working period was preceded by a test period, in which 1The task is based on Hammermann and Mohnen (2014a). According to the existing research, there are no gender differences in the ability to solve simple mathematical problems (Hyde et al. 1990; Niederle and Vesterlund 2007). 123
Cash, non-cash, or mix? Gender matters! 1267 Table 2 OLS regressions on work performance (score) Score Model (1) Reference: control Model (2) Reference: control Model (3) Reference: control Model (4) Reference: monetary Model (5) Reference: mix Monetary (d) 7.767* (1.71) 6.202 (1.43) 8.074** (2.04) 0.0296 (0.01) Nonmonetary (d) 7.758 (1.58) 4.106 (0.84) 8.061** (2.01) 0.120 (0.03) 0.150 (0.04) Mix (d) 8.952** (2.05) 7.315* (1.81) 7.720** (2.08) −0.0296 (−0.01) Gender (=1 if female) −4.420 (−1.37) 2.984 (0.32) −3.216 (−0.28) −3.216 (−0.28) Age (years) 0.850* (1.92) 0.675* (1.77) 0.494 (1.25) 0.494 (1.25) Testtime (s.) −0.109*** (−4.03) −0.0789*** (−3.73) −0.0893*** (−3.10) −0.0893*** (−3.10) Intrinsicmot (1–7) 3.222*** (3.33) 2.594** (2.26) 2.594** (2.26) Belief (1–4) −14.44*** (−4.91) −13.36*** (−3.16) −13.36*** (−3.16) Riskaversion (0–10) −0.403 (−0.37) −0.520 (−0.37) −0.520 (−0.37) Riskaversion ×gender −0.885 (−0.54) 0.00577 (0.00) 0.00577 (0.00) _cons 93.88*** (28.97) 89.03*** (8.34) 106.8*** (7.16) 121.6*** (6.57) 121.6*** (6.60) R20.018 0.099 0.292 0.238 0.238 adj. R20.007 0.077 0.263 0.202 0.202 N262 262 262 196 196 Robust t-statistics in parentheses; significance levels are denoted as follows: * p<0.10, ** p<0.05, *** p<0.01; (d) is for binary variable; the dependent variable is the number of correctly solved mathematical problems (score); Models (1)–(3) include all 262 subjects of all treatments, whereas Models (4) and (5) only include the 196 subjects of treatments monetary,nonmonetary,andmix 123
1268 H. M. Sittenthaler, A. Mohnen 020 40 60 80 100 mean of score Control Monetary Nonmonetary Mix Women 020 40 60 80 100 mean of score Control Monetary Nonmonetary Mix Men Fig. 3 Gender differences in work performance over different treatments Table 3 Non-parametric tests: Gender differences in performance Monetary vs. control Nonmonetary vs. control Mix vs. control Monetary vs. nonmonetary Monetary vs. mix Nonmonetary vs. mix Men Difference between scores (%) +17.83*** +4.41 +12.28* +12.86* +4.94 −7.01 Wilcoxon rank-sum test (p-value) 0.005 0.322 0.069 0.063 0.378 0.327 Women Difference between scores (%) −10.47 +15.95* +5.42 −22.79*** −15.07** +9.99 Wilcoxon rank-sum test (p-value) 0.123 0.094 0.583 0.001 0.031 0.214 ***,**,*Statistical significance at the 1%, 5%, and 10% levels, respectively; the two-sided t-tests show similar results 5.2 Gender differences in the effectiveness of monetary, non-monetary, and mixed incentives The initial results indicate that monetary, non-monetary, and mixed incentives are equally suitable to enhance employees’ performance. However, considering men and women separately reveals a different picture (see Fig. 3). In order to identify possible gender differences, we first conducted non-parametric tests (see Table 3). Monetary and mixed incentives had a significant positive impact on men’s performance. Compared to the control group, the average number of correctly solved 123
Cash, non-cash, or mix? Gender matters! 1269 mathematical problems was 17.83% higher in monetary and 12.28% higher in mix. Moreover, men’s performance was 12.86% higher in monetary than in nonmonetary, which was significant at the 10% level. In contrast, considering the female sample, monetary or mixed incentives had no significant impact on women’s performance, whereas non-monetary incentives evoked a significant performance increase of 15.95%. Moreover, women’s performance was 22.79% lower in the monetary than in the nonmonetary group, significant at the 1% level. Additionally, in the mix group, women’s performance was significantly higher compared with the monetary group. To analyze thegender differencesin more detail, we conducted OLSregressionsand inserted interaction terms of treatments and gender (monetary ×gender,nonmonetary ×gender,mix ×gender) in the regression models (see Table 4). Theperformanceof men and womenrevealedno significant differencesin treatment control [Model (2), p =0.590]. Furthermore, there were no significant differences in the incentive effect of mixed prizes between men and women [Model (4), p = 0.714]. However, in response to monetary incentives, men’s performance significantly exceeded women’s [Model (3), p =0.028]. Conversely, in the presence of non-monetary incentives, women had a better performance than men, although this difference was not significant [Model (3), p =0.188]. As a second step, we investigated the impact of monetary, non-monetary, and mixed incentives on men’s performance in more detail. Compared to our benchmark treatment control, where no incentives were implemented, Model (2) in Table 4reveals that monetary and mixed prizes had a highly significant positive effect on men’s performance (monetary:p=0.000; mix:p=0.048). Although men’s performance in nonmonetary was slightly better than in control, the difference was not significant (p =0.436). Furthermore, Model (3) indicates that men’s performance was significantly higher in monetary than in nonmonetary, as predicted by hypothesis 4 (p =0.020). In Model (4), there was no significant difference between men’s performance in mix and monetary or between their performance in mix and nonmonetary (mix versus monetary:p=0.123; mix versus nonmonetary:p=0.320); thus, hypothesis 4 is only partly supported. These results are in line with the non-parametric tests. Therefore, for men, pure monetary incentives are always better, or at least not worse, than non-monetary or mixed incentives of equal market value. There were no differences in men’s stated intrinsic motivation or the belief about one’s performance ranking between treatments according to a Kruskal–Wallis test (intrinsicmot:p=0.772; belief :p=0.699). Result 4 Men’s performance in the monetary treatment is significantly higher than in the nonmonetary treatment. There is no significant difference between men’s performance between the mix and monetary, or between their performance in the mix and nonmonetary treatments. In contrast, the pattern of women’s performance in the treatment groups monetary,nonmonetary, and mix showed a completely different picture, as suggested by the non-parametric tests. To analyze the effect of treatments monetary,nonmonetary, and mix on women’s performance, we conducted linear post-estimation tests after the OLS regressions (e.g., H0: monetary +monetary xgender =0) and report the relevant t-statistics and p-values in the following section. The results of Model (2) in Table 4and linear post estimation tests show that whereas non-monetary incentives 123
1270 H. M. Sittenthaler, A. Mohnen Table 4 OLS regressions on work performance (score) with regard to gender differences Score Model (1) Reference: control Model (2) Reference: control Model (3) Reference: monetary Model (4) Reference: mix Monetary (d) 16.75*** (3.06) 16.62*** (3.58) 7.177 (1.55) Nonmonetary (d) 4.141 (0.65) 4.017 (0.78) −12.42** (−2.35) −5.242 (−1.00) Mix (d) 11.54** (2.06) 9.236** (1.98) −7.177 (−1.55) Monetary ×gender −26.56*** (−3.04) −24.45*** (−3.13) −20.79** (−2.53) Nonmonetary ×gender 10.82 (1.10) 13.06* (1.76) 37.49*** (4.68) 16.70** (2.08) Mix ×gender −6.460 (−0.72) −3.722 (−0.48) 20.79** (2.53) Gender (=1 if female) −0.181 (−0.03) 5.225 (0.53) −24.83* (−1.96) −4.035 (−0.35) Age (years) 0.677* (1.86) 0.483 (1.29) 0.483 (1.29) Testtime (s.) −0.0732*** (−3.56) −0.0814*** (−2.87) −0.0814*** (−2.87) Intrinsicmot (1–7) 3.166*** (3.36) 2.513** (2.26) 2.513** (2.26) Belief (1–4) −14.79*** (−5.18) −13.97*** (−3.41) −13.97*** (−3.41) Riskaversion (0–10) −0.556 (−0.51) −0.777 (−0.55) −0.777 (−0.55) Riskaversion ×gender −0.624 (−0.40) 0.387 (0.20) 0.387 (0.20) _cons 93.95*** (22.62) 106.6*** (7.45) 130.9*** (7.30) 123.7*** (6.81) R20.087 0.349 0.313 0.313 adj. R20.062 0.315 0.272 0.272 N262 262 196 196 Robust t-statistics in parentheses; significance levels are denoted as follows: *p<0.10, **p<0.05, ***p<0.01; (d) is for binary variable; the dependent variable is the number of correctly solved mathematical problems (score); Models (1) and (2) include all 262 subjects of all treatments, and Models (3) and (4) only include the 196 subjects of treatments monetary,nonmonetary,andmix 123
Cash, non-cash, or mix? Gender matters! 1271 had a highly significant positive impact on women’s performance [t(248) =3.13, p =0.002], monetary incentives had a negative impact on their performance compared to control, although this difference was not significant [t(248) =−1.25, p =0.214]. There was no significant difference between women’s performance in treatments mix and control [Model (2), t(248) =0.89, p =0.373]. In addition, Model (3) shows that women’s performance was significantly higher in treatment nonmonetary than monetary [t(184) =4.10, p =0.000]. Furthermore, women performed significantly better in treatment nonmonetary than mix [Model (4), t(184) =1.86, p =0.065], whereas their performance in mix was significantly higher than in monetary [Model (4), t(184) = 2.00, p =0.047]. Therefore, our results are in line with hypothesis 5. These observed performance differences were not driven by intrinsic motivation, as a comparison of women’s statement concerning fun at work did not show differences between treatments (Kruskal–Wallis test: p =0.613). Furthermore, there were no differences in their belief about one’s performance ranking between treatments (Kruskal–Wallis test: p = 0.350). The findings are summarized as follows: Result 5 Women’s performance is significantly higher in the nonmonetary treatment than in the monetary or mix treatment. Furthermore, women’s performance is significantly higher in the mix treatment than in the monetary one. 6 Discussion In this section, we analyze subjects’ motivation behind their effort decisions and shed lightonpossible explanationsof ourresults,especiallytheimpact of genderdifferences on the incentive effect of non-monetary and monetary prizes on performance. When considering the entire sample, there were no significant differences in performance between the responses to monetary and non-monetary incentives in our experimental data. This result contradicts both sides of the debate in the literature. While Hammermann and Mohnen (2014a) show that monetary incentives have a higher impact on performance than non-monetary ones, Jeffrey (2009) concludes that non-monetary incentives outperform monetary incentives. These conflicting results may be driven by gender effects, as the proportions of men to women in these studies differ: whereas in Hammermann and Mohnen’s (2014a) study, the proportion of males was 64%, in Jeffrey’s (2009) research, it was only 38%. These results are thus in line with our experimental results showing that men’s performance is higher when competing for monetary prizes and women’s performance is higher when competing for non-monetary prizes. Although gender differences are not discussed by Hammermann and Mohnen (2014a) and Jeffrey (2009), they might be a possible explanation for the mixed evidence in the literature pertaining to the effectiveness and superiority of monetary and non-monetary incentives. Moreover, it might be argued that our results are triggered by the perceived attractiveness of the non-monetary incentives: Lindt chocolates may be less attractive for some subjects than, for example, the massage vouchers used by Jeffrey (2009), and may therefore have a smaller incentive effect. The perceived attractiveness of the nonmonetary incentive may further shape gender differences in performance, as boxes 123
1272 H. M. Sittenthaler, A. Mohnen of chocolates might be, in line with stereotypes, less attractive to men than women. Nevertheless, our examination does not support these arguments since only 21% of the subjects in nonmonetary and 14% of the subjects in mix stated that Lindt chocolates are not attractive to them.8Moreover, there were no significant differences in the stated attractiveness of chocolates between men and women in treatment nonmonetary (Wilcoxon rank-sum test: p =0.967) or in treatment mix (Wilcoxon rank-sum test: p =0.658). Unexpectedly, in nonmonetary only 18% of men indicated that chocolates are not attractive to them, compared to 27% of women. In treatment mix, 13% of men and 15% of women stated no attractiveness. Therefore, these results strengthened our assumption that gender differences in the effectiveness of non-monetary incentives on performance do not seem to be the result of perceived prize attractiveness.9 In addition, subjects were asked, ex post the experiment, what impact the prizes had on their effort decisions. Both men and women stated that monetary prizes had a significantly greater impact on performance than non-monetary prizes (Wilcoxon rank-sum test, women: p =0.039; men: p =0.000), despite that women performed significantly better in treatment nonmonetary than in monetary. Moreover, 85% of subjects in treatment nonmonetary (86% of women, 84% of men) and 95% in monetary (95% of women, 95% of men) stated their preference for cash over non-cash prizes.10 Of the 65 participants in treatment mix, 71% (62% of women, 77% of men) stated that they preferred pure monetary prizes to a mix of monetary and non-monetary prizes, whereas 91% (81% of women, 97% of men) preferred mixed prizes instead of pure non-monetary prizes. These results confirm those in previous research which suggest that individuals state their preferences according to rational considerations, as money is the more rational choice, owing to its option value. Nevertheless, our results for the female sample as well as other experimental studies show that often the most preferred item is not actually the item which leads to the best performance (Jeffrey 2009; Kube et al. 2012; Shaffer and Arkes 2009). 8Based on Hammermann and Mohnen (2014a), subjects were asked to rate the attractiveness of Lindt chocolatesbefore the workingperiodon a five-pointLikertscale rangingfrom 0, indicatingno attractiveness, to 4, indicating full attractiveness. 21% (18% of men, 27% of women) stated no attractiveness (0), 15% (16% of men, 14% of women) rated Lindt chocolates as somewhat attractive (1), 36% (41% of men, 27% of women) as attractive (2 and 3), and 27% (25% of men, 32% of women) as very attractive (4). See Fig. 5 in “Appendix” for an overview of the stated attractiveness of Lindt chocolates in treatments nonmonetary and mix. 9Subjects’ willingness to pay for Lindt chocolates was not retrieved, as the willingness to pay is not a suitable measure for the perceived attractiveness of Lindt chocolates in our experimental setting. Although a person may only be willing to pay a low amount for Lindt chocolates due to, for example, budget constraints or justification concerns, he or she may rate Lindt chocolates as very attractive and, thus, aims to receive them. 10 Participants in treatment nonmonetary were asked at the end of the experiment if they would have preferred a monetary prize (with equal value) instead of the non-monetary prize, whereby agreement was measured on a seven-point Likert scale, ranging from 1, indicating total disagreement, to 7, indicating total agreement. The same question was posed in reverse in treatment monetary. Of the 66 participants in treatment nonmonetary, 39 subjects strongly agreed (7) that they would have preferred a monetary prize, 17 subjects rated their response as agree (5 +6), seven subjects were indifferent (4), and three subjects disagreed (1, 2, and 3). Of the 65 subjects in treatment monetary, 46 subjects strongly disagreed that they would have preferred a non-monetary prize (1), 16 disagreed (2 and 3), two subjects rated their response as neutral (4), and one agreed (6). 123
Cash, non-cash, or mix? Gender matters! 1273 Another possible explanation for the observed gender differences in performance is the feeling of appreciation. According to Ellingsen and Johannesson (2007), appreciation and recognition are important drivers of employee performance. Comparing the statements of subjects’ feelings of appreciation revealed that men felt much more appreciated by monetary than by non-monetary prizes, and this difference was significant at the 5% level (Wilcoxon rank-sum test: p =0.041). Moreover, men stated a higher feeling of appreciation in treatment mix than in nonmonetary, although this difference was not significant (Wilcoxon rank-sum test: p =0.526); further, there were no significant differences between treatments mix and monetary (Wilcoxon rank-sum test: p =0.142). In contrast, women felt significantly more appreciated by nonmonetary than by monetary prizes (Wilcoxon rank-sum test: p =0.018). Women’s feeling of appreciation was also significantly higher in treatment mix than in monetary (Wilcoxon rank-sum test: p =0.014). Furthermore, there were no significant differences in women’s stated feeling of appreciation between treatments mix and nonmonetary (Wilcoxon rank-sum test: p =0.892). To conclude, the gender differences regarding the impact of monetary and non-monetary incentives on performance are reflected in the answers to the question of how appreciated subjects felt by the prizes (for an overview of the distributions of answers, see Fig. 6in “Appendix”). In addition to the feelings of appreciation, we asked subjects, ex post the experiment, whether they were satisfied with their prize,11 as research has shown that satisfaction might have an influence on subjects’ performance (Judge et al. 2001). The answers were in line with those for the feelings of appreciation and with the performance pattern of men and women: whereas women stated a higher satisfaction with their prize in treatment nonmonetary than in monetary (Wilcoxon rank-sum test: p =0.128), men stated that they were more satisfied with monetary than with non-monetary prizes, with a difference significant at the 5% level. However, our results on the feelings of appreciation and satisfaction can explain only part of the experimental results, as they do not explain the negative impact of monetary incentives on women’s performance. While this may initially seem somewhat puzzling, existing research on competitions and performance pressure can help explain our results, as it shows that women work reluctantly in competitive environments (Niederle and Vesterlund 2007) and falter under performance pressure (Azmat et al. 2016). By implementing a tournament, we created a competitive environment. This competition and the related performance pressure may well have been intensified when monetary prizes were at stake: women stated that they felt significantly more performance pressure in treatment monetary than in control (Wilcoxon rank-sum test: p =0.097).12 This higher perceived pressure in monetary may have led to the observed negative effect on women’s performance. In contrast, women’s stated performance pressure in treatment nonmonetary was lower than in control, although this difference was not statistically significant (Wilcoxon rank-sum test: p =0.163). Building on the findings of Heyman and Ariely (2004), we argue that non-monetary prizes may have reframed the competitive market into a more social market, thereby weakening the 11 Satisfaction was elicited by the following statement: “I am satisfied with my bonus” (measured on a seven-point Likert scale). 12 Participants in all treatments were asked ex post if they felt pressure to perform and to state the intensity of the pressure (from 1 for no pressure, to 7 for high pressure). 123
1274 H. M. Sittenthaler, A. Mohnen competitiveness of the tournament. Women may have therefore felt more comfortable to perform in a tournament with non-monetary incentives in a more social market, which is associated with lower competition, and thus exerted more effort than when pursuing monetary incentives. This, in turn, may have intensified competition and the performance pressure in the tournament. However, this perception of a more social market in treatment nonmonetary might be triggered by the type of non-monetary incentive used in the experiment, that is Lindt chocolates.13 7 Conclusion In a real-effort experiment, we analyzed the impact of performance-related nonmonetary,monetary, andmixedincentivesonemployees’performance.Ourdatareveal three key findings. First, the experimental data suggest that monetary, non-monetary, and mixed incentives all have a significant positive impact on performance. Second, there are overall no significant differences between treatments monetary,nonmonetary, and mix. Third, however, upon dividing the subject pool into men and women, we see a different picture: whereas men’s performance is highest in treatment monetary, women’s performance is higher in treatment nonmonetary than in monetary or mix. However, there are some limitations to the dataset and experimental setting. The impact of monetary, non-monetary, and mixed incentives in our experimental setting was considered only over a short period. Therefore, future research should analyze the effects of these incentives over a longer period to discover any long-term effects, particularly whether the impact of non-monetary incentives diminishes when the same incentives are used repeatedly. Company data or longer-term field studies would be suitable and useful to this end. In addition, we acknowledge that our sample consisted of more men than women, which might have influenced our statistical analysis. Thus, it would be beneficial to analyze gender differences with a more balanced sample in future research. Furthermore, future research should analyze the effects of the incentives that appeal more to male stereotypes to determine if our results, in particular with regard to gender differences, remain robust.14 Additionally, the composition of mixed incentives should be addressed in greater depth, as their impact may vary according to the proportion of monetary to non-monetary incentives. Despite the constraints of the experimental setting, the study makes several contributions to the literature on monetary and non-monetary incentives. First, the results provide suggestive evidence that gender differences may clarify the mixed results regarding the impact of monetary and non-monetary incentives in the literature. Additionally, to the best of our knowledge, this is the first study to consider gender differences when investigating the impact of monetary and non-monetary incentives on performance in a tournament setting. Finally, we extend the literature and provide evidence concerning the effectiveness of mixed incentives. The comprehensive results of our experiment indicate that it is beneficial for companies to use non-monetary, monetary, and mixed incentives within competitive 13 We would like to thank one of the anonymous reviewers for this valuable observation. 14 We would like to thank one of the anonymous reviewers for this suggestion. 123
Cash, non-cash, or mix? Gender matters! 1275 environments. Nevertheless, they have to be aware that gender differences may play an important role in the effectiveness of these incentives. Understanding how these incentives enhance employee performance is crucial in implementing them effectively, since their underlying mechanisms may determine the amount of effort exerted by individuals in response to a specific incentive. Employers can express their recognition and appreciation of employees’ performance by means of incentives; however, employers have to be aware that monetary, non-monetary, and mixed incentives affect men and women and their feelings of acknowledgement differently. For instance, our findings suggest that men feel most valued when monetary rewards are given, while women feel much more appreciated by non-monetary incentives, which is reflected in employeeperformance.However, togeneralizetheresultsandrecommendanoptimum incentive plan for companies—monetary, non-monetary, or mixed—future research should endeavor to obtain a deeper understanding of the motivational properties of non-monetary, monetary, and mixed incentives and their underlying psychological mechanisms, comprehensively and by differentiating between genders. Acknowledgements Open Access funding provided by Projekt DEAL. We would like to thank two anonymousreviewers,OliverFabel(editor),the participantsof the21st ColloquiumonPersonnel Economics2018, the participants of the Bavarian Micro Day 2018, the participants of the XIX. Symposium zur Ökonomischen Analyse der Unternehmung 2018, the participants of the BEWIP Seminar of TUM School of Management, and the participants of the doctoral colloquium of the Chair of Corporate Management (Technical University of Munich) for very helpful and valuable comments. Compliance with ethical standards Conflict of interest The authors declare that they have no conflict of interest. Open Access This articleislicensedunder aCreative CommonsAttribution4.0 InternationalLicense,which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. Appendix See Figs. 4,5and 6. 123
1276 H. M. Sittenthaler, A. Mohnen 020 40 60 80 100 mean of score Control Monetary Nonmonetary Mix Fig. 4 Work performance (mean of score) for the different treatments 0% 10% 20% 30% 40% 50% 60% not attractive (0) somewhat attractive (1) attractive (2+3) very attractive (4) Percentage of subjects Stated attractiveness of Lindt chocolates Nonmonetary overall men women 0% 10% 20% 30% 40% 50% 60% not attractive (0) somewhat attractive (1) attractive (2+3) very attractive (4) Percentage of subjects Stated attractiveness of Lindt chocolates Mix overall men women Fig. 5 Stated prize attractiveness in treatments nonmonetary and mix 123
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