Problemática en el desarrollo del trabajo de campo en investigación de mercados: orígenes y soluciones
Abstract
El desarrollo del trabajo de campo en una encuesta es un proceso complejo en el que aparecen problemas relacionados con el propio desarrollo del mismo, pero que también se ve afectado por las decisiones que han delimitado los objetivos y la metodología general del estudio. En cualquier caso, las soluciones deben ser flexibles para permitir la consecución de los objetivos de información propuestos
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