Recuperación de centros históricos: Málaga, capital del turismo cultural urbano del S.XXI

5(&83(5$&,Ï1'(&(17526+,67Ï5,&26 0È/$*$&$3,7$/'(/785,602&8/785$/85%$12'(/6;;, /RXUGHV5R\R1DUDQMR (VFXHOD7pFQLFD6XSHULRUGH$UTXLWHFWXUD8QLYHUVLGDGGH6HYLOOD 'SWR+LVWRULD7HRUtD\&RPSRVLFLyQ$UTXLWHFWyQLFDV $YGD5HLQD0HUFHGHV6HYLOOD OUR\R#XVHV %ODQFDGHO(VSLQR+LGDOJR (VFXHOD7pFQLFD6XSHULRUGH$UTXLWHFWXUD8QLYHUVLGDGGH6HYLOOD 'SWR8UEDQtVWLFD\2UGHQDFLyQGHO7HUULWRULR $YGD5HLQD0HUFHGHV6HYLOOD EGHOHVSLQR#XVHV 07HUHVD3pUH]&DQR (VFXHOD7pFQLFD6XSHULRUGH$UTXLWHFWXUD8QLYHUVLGDGGH6HYLOOD 'SWR8UEDQtVWLFD\2UGHQDFLyQGHO7HUULWRULR $YGD5HLQD0HUFHGHV6HYLOOD WSFDQR#XVHV (GXDUGR0RVTXHUD$GHOO (VFXHOD7pFQLFD6XSHULRUGH$UTXLWHFWXUD8QLYHUVLGDGGH6HYLOOD 'SWR+LVWRULD7HRUtD\&RPSRVLFLyQ$UTXLWHFWyQLFDV $YGD5HLQD0HUFHGHV6HYLOOD HPRVTXHUD#XVHV 5(680(1 $UDt]GHODFRQVLGHUDFLyQHFRQyPLFDGHODFXOWXUDODFLXGDG\PiVFRQFUHWDPHQWHODFLXGDG KLVWyULFDFRPLHQ]DDVHUYDORUDGDFRPRXQELHQ\FRPRXQIDFWRUPiVGHGHVDUUROORWHUULWRULDO /DUHFXSHUDFLyQGHOSDWULPRQLRDUTXLWHFWyQLFR\XUEDQRHQORVFHQWURVKLVWyULFRVVHFRQYLHUWHHQ XQWUDEDMRSULRULWDULRDGTXLULHQGRJUDQYDORUFRPRSURGXFWRFXOWXUDOSDUDODVFLXGDGHVSRUVHU VRSRUWH GH ODV LGHQWLGDGHV ORFDOHV \ FRPR XQD LPSRUWDQWH ED]D SDUD HO FUHFLPLHQWR &RQFUHWDPHQWHHOGH0iODJDHVWiVLHQGRFODYHSDUDDYLYDUHOWXULVPR\HOGHVDUUROORHFRQyPLFR TXHGHpVWHVHGHVSUHQGHHQEHQHILFLRGHOPXQLFLSLR3ODQWHDPRVHQODVLJXLHQWHFRPXQLFDFLyQ HODQiOLVLVGHODVSULQFLSDOHVDFWXDFLRQHVTXHUHVSRQGHQDODUHFXSHUDFLyQSDWULPRQLDOGHHVWH HVSDFLRGHFLXGDGDSURYHFKDQGRXQIDFWRUGHJUDQUHOHYDQFLDFRPRORHVHOWXULVPRWHQLHQGRHQ FXHQWD TXH 0iODJD HMHUFH OD FDSLWDOLGDG WXUtVWLFD GH OD &RVWD GHO 6RO \ OR PiV LPSRUWDQWH UHSHUFXWHQGLUHFWD\SRWHQFLDOPHQWHHQHOLQFUHPHQWRGHODDFWLYLGDGHFRQyPLFD 3$/$%5$6&/$9( 7XUVLVPRSDWULPRQLRFXOWXUDOFHQWURVKLVWyULFR0iODJD&RVWDGHO6RO0XVHRV $%675$&7 )ROORZLQJWKHHFRQRPLFFRQVLGHUDWLRQVRIFXOWXUHWKHFLW\DQGVSHFLILFDOO\WKHKLVWRULFFLW\LW EHJLQVWREHYDOXHGDVDQDVVHWDQGDVDIDFWRURIWHUULWRULDOGHYHORSPHQW7KHUHFRYHU\RIWKH DUFKLWHFWXUDODQGXUEDQKHULWDJHLQWKHKLVWRULFFHQWHUVEHFRPHVDSULRULW\DFTXLULQJYDOXDEOH ZRUNDVDFXOWXUDOSURGXFWWRWKHFLWLHVEHFDXVHWKH\VXSSRUWORFDOLGHQWLWLHVDQGDQLPSRUWDQW DVVHWIRUJURZWK6SHFLILFDOO\0DODJDEHLQJNH\WRIXHOWRXULVPDQGHFRQRPLFGHYHORSPHQWWKDW LWLVDSSDUHQWEHQHILWRIWKHPXQLFLSDOLW\:HSURSRVHWKHIROORZLQJFRPPXQLFDWLRQDQDO\VLVRI WKHPDLQDFWLRQVWKDWUHVSRQGWRWKHILQDQFLDOUHFRYHU\RIWKLVVSDFHFLW\WDNLQJDGYDQWDJHRID IDFWRURIJUHDWLPSRUWDQFHDVLWLVWRXULVPJLYHQWKDWH[HUWV0DODJDWRXULVWFDSLWDORIWKH&RVWD GHO 6RO DQG PRVW LPSRUWDQWO\ GLUHFW DQG SRWHQWLDOO\ LPSDFW RQ WKH LQFUHDVH LQ HFRQRPLF DFWLYLW\ .(<:25'6 7RXULVPFXOWXUDOKHULWDJHKLVWRULFDOFHQWHUV0DODJD&RVWDGHO6RO0XVHXPV Impulso al Desarrollo Econónmico a través del Turismo 429 VIII Jornadas de Investigación en Turismo 430  ,QWURGXFFLyQ D OD SUREOHPiWLFD GH ORV FHQWURV KLVWyULFRV \ VX UHODFLyQ FRQ HO WXULVPR SDLVDMH XUEDQR LGHQWLGDG ORFDO \ YLVLWDQWH FRPR YDULDEOHV GH XQD FRPSOHMDHFXDFLyQ $ OD KRUD GH DERUGDU XQD LQYHVWLJDFLyQ VREUH OD LQIOXHQFLD GHO WXULVPR HQ OD UHFXSHUDFLyQGHFHQWURVKLVWyULFRVGHEHSRQHUVHHQFXHQWDTXHHOSURSLRFRQFHSWRGHORV PLVPRVFRPRREMHWRGHHVWXGLRWLHQGHDSRQHUVHHQFXHVWLyQHQODDFWXDOLGDG\SXGLHUD SDUHFHU±GDGRHOJUDGRGHLQWHJUDFLyQTXHWLHQHQR\DHQHOSDQRUDPDLQWHOHFWXDOVLQR HQHOYRFDEXODULRFRP~QTXHHVWXYLHVHREVROHWRRDOPHQRVVREUDGDPHQWHHVWXGLDGR (OQDFLPLHQWRGHOQ~FOHRKLVWyULFRGHODVFLXGDGHVFRPRREMHWRGHHVWXGLRSRUSDUWHGHO SDWULPRQLR DQWHFHGH D FRQFHSWRV FRPR SRGUtD VHU SRU HMHPSOR HO GH VRVWHQLELOLGDG 3XHGHDILUPDUVHTXHHQXQFRQWH[WRRILFLDOODSULPHUDYH]TXHVHKDEODGHFXHVWLRQHV FRPRHOFXLGDGRGHOSDLVDMHKLVWyULFRGHODVFLXGDGHVHVHQOD&DUWDGH9HQHFLDGH PLHQWUDVTXHHQOD&DUWDGH4XLWRGHVHH[SRQHTXHODQHFHVLGDGGHFRQFLOLDUODV H[LJHQFLDVGHOSURJUHVRXUEDQRFRQODVDOYDJXDUGDGHORVYDORUHVDPELHQWDOHVHV\D KR\GtDXQDQRUPDLQYLRODEOHHQODIRUPXODFLyQGHORVSODQHVUHJXODGRUHVDQLYHOORFDO FRPRQDFLRQDO(QHVWHVHQWLGRWRGRSODQGHRUGHQDFLyQGHEHUiUHDOL]DUVHHQIRUPDTXH SHUPLWD LQWHJUDU DO FRQMXQWR XUEDQtVWLFR GH ORV FHQWURV R FRPSOHMRV KLVWyULFRV GH LQWHUpVDPELHQWDO81(6&2(OFRQFHSWRGHDPELHQWHHQXUEDQLVPR\DKDEtD VLGRLQWURGXFLGRSRU*LRYDQQRQLHQ(VHQOD81(6&2GHFODUDUtDDOFHQWUR KLVWyULFR SUHFLVDPHQWH GH 4XLWR FRPR SULPHU &RQMXQWR +LVWyULFR GH OD OLVWD GH 3DWULPRQLR 0XQGLDO /D VRVWHQLELOLGDG VLJXHXQ SURFHVRTXH SRGHPRVMDORQDUFRQOD &DUWDGHOD1DWXUDOH]D,QIRUPH%UXQWODQGGLYHUVDVUHXQLRQHVFRPROD &XPEUHGH5tR\OD&DUWDGHOD7LHUUD /DSURIXVLyQGHGRFXPHQWRVHLQYHVWLJDFLRQHVTXHVREUHORVPLVPRVVHKDQHIHFWXDGR SRVWHULRUPHQWHSXHGHREHGHFHUHQWUHRWUDVFXHVWLRQHVDTXHHQHOFHQWURKLVWyULFRVH DJXGL]DQORVSUREOHPDVSURSLRVGHFXDOTXLHUDJORPHUDFLyQXUEDQDODFRQFHQWUDFLyQGH DFWLYLGDGHV WHUFLDULDV HQ DOJXQDV ]RQDV IUHQWH D OD LQH[LVWHQFLD HQ RWUDV R HO HQYHMHFLPLHQWR GH ODSREODFLyQSXHGHQ FLWDUVH FRPR HMHPSORV (QHVWHVHQWLGR -XDQ 0DQXHO%HFHUUDDUTXLWHFWR\MHIHGHO6HUYLFLRGH3URWHFFLyQGHO3DWULPRQLR+LVWyULFR GHOD'LUHFFLyQ*HQHUDOGH%LHQHV&XOWXUDOHVLGHQWLILFDGRVWLSRVGHSUREOHPDVHQHO SDWULPRQLRXUEDQRGHORVWHMLGRVKLVWyULFRVXUEDQRV%HFHUUD Impulso al Desarrollo Econónmico a través del Turismo 431  3UREOHPDVHVWUXFWXUDOHVVyORGLDJQRVWLFDEOHVHQHOiPELWRGHODWRWDOLGDGGHODFLXGDG SpUGLGDGHFHQWUDOLGDGGHOFHQWURKLVWyULFRIDOWDGHOHJLELOLGDGGHOFHQWURKLVWyULFRFRQ VXHQWRUQRSUREOHPDVHVWUXFWXUDOHVGHDFFHVLELOLGDG\YLDOLGDG  3UREOHPDV LQWHULRUHVDO FHQWURKLVWyULFR GHJUDGDFLyQGH OD HGLILFDFLyQ DOWHUDFLRQHV LQDGHFXDGDV GH OD HGLILFDFLyQ OD SDUFHODFLyQ R HO SDLVDMH XUEDQR iUHDV TXH SUHFLVDQ UHIRUPDLQVXILFLHQFLDGHFRPXQLFDFLRQHVHTXLSDPLHQWRV\HVSDFLRVOLEUHVGHWHULRURR LQIUDXWLOL]DFLyQGHOHVSDFLRS~EOLFR (QFXDQWRDODUHODFLyQHQWUHORVFHQWURVKLVWyULFRV\HOWXULVPRGHEHWHQHUVHHQFXHQWD SRURWUDSDUWHODUHODFLyQHQWUHHOWXULVWD\HOKDELWDQWHORFDO'HVGHHOSXQWRGHYLVWDGHO YLVLWDQWHLQWHUHVDGRHQHOOHJDGRKLVWyULFR\DQWURSROyJLFRGHRWUDVFXOWXUDVODUHODFLyQ FRQ HO OXJDU VH FRPSOHML]D SXHV HO LQGLYLGXR VH YH UHIOHMDGR DVtPLVPRHQXQ SDWULPRQLR TXH DO PHQRV GHVGH XQ SXQWR GH YLVWD JHRJUiILFR QL OH SHUWHQHFH QL OR LGHQWLILFD FRPR PLHPEUR 6HJ~Q %XGKLED  HVWR JHQHUD GH HQWUDGD GRV FRQIOLFWRVHOSULPHURHVODSURSLDWUDQVIRUPDFLyQTXHHOWXULVWDSURYRFDHQODVIRUPDVGH YLGDGHORVKDELWDQWHVGHFHQWURVKLVWyULFRV\SRUWDQWRHQVXLGHQWLGDGPRGLILFDQGR FRQGXFWDVGHKRVSLWDOLGDGULWXDOHV\RFLR(OVHJXQGRHVWiSUHFLVDPHQWHSURYRFDGRSRU HOPXQGRGHOUHIOHMRODYLVLyQGHOYLVLWDQWHVREUHODUHDOLGDGTXHREVHUYDHVVHOHFWLYD±\ HVWi OD PD\RUtD GH ODV YHFHV PRGLILFDGD SRU OR TXH GHVGH OD HVWUDWHJLD WXUtVWLFD VH TXLHUHTXHHOWXULVWDEXVTXHFRPRDXWpQWLFR\FRPRWDOORHVODLPDJHQTXHRIUHFH\D VHDDWUDYpVSULQFLSDOPHQWHODOLWHUDWXUDODIRWRJUDItDRPiVUHFLHQWHPHQWHHOYLGHRQR \DDVXVSURSLRVUHFXHUGRVRDODGLIXVLyQHQWUHVXFtUFXORPiVtQWLPRVLQRLQFOXVRDOD SREODFLyQORFDOTXHOOHJDDVHQWLUVHLGHQWLILFDGDQRFRQVXUHDOLGDGVLQRFRQORTXHHO WXULVWDQDUUDVREUHHOOD (VWDFXHVWLyQTXHSXHGHOOHJDUDVHUHVSHFLDOPHQWHDODUPDQWHHQFHQWURVKLVWyULFRVGH FLXGDGHVSHTXHxDVQRWLHQHVXRULJHQVHJ~QHOSURSLR%XGKLEDHQHOFRPSRUWDPLHQWR GHOWXULVWDVLQRTXHFRPRGLFH%LDQFKLQL³ODSULQFLSDOFRQWULEXFLyQGHODV SROtWLFDV FXOWXUDOHV D OD UHJHQHUDFLyQ XUEDQD KD VLGR SUREDEOHPHQWH OD FUHDFLyQ GH LPiJHQHV XUEDQDV FDSDFHV GH DWUDHU D ORV YLVLWDQWHV´ (VWD LPDJHQ VH JHQHUD FRP~QPHQWHGHVGHDOJXQRVDVSHFWRVSDUWLFXODUHVGHOODLGHQWLGDG\ODKLVWRULDORFDOHV SHURSXHGHOOHJDUDVHULQFOXVRSURGXFLGDH[QRYRHQFLXGDGHVFRQXQOHJDGRSDWULPRQLDO VIII Jornadas de Investigación en Turismo 432 QR H[FHSFLRQDOPHQWH GHVWDFDEOH FRPR H[SRQH <XGLQ  SDUD OD FLXGDG GH 0\VKNLQHQ5XVLD(VGHFLUODHVWUDWHJLDGHOPDUNHWLQJWHUULWRULDOTXH\DPHQFLRQDED 5LFKDUGV  HV DSOLFDGD GH IRUPD GLUHFWD SDUD HO EHQHILFLR GH OD LQGXVWULD GHO WXULVPR FXOWXUDO GH PRGR TXH SDWULPRQLR XUEDQR FXOWXUD H LPDJHQ VH XQHQ HQ LQGLVROXEOH DOLDQ]D SDUD RIUHFHU XQ SURGXFWR FRPSOHWR DWUDFWLYR H LQHTXtYRFDPHQWH IRFDOL]DGR KDFLD OD GLIXVLyQ GH XQD LQWHUSUHWDFLyQ PX\ FRQFUHWD GH OD UHDOLGDG SDWULPRQLDOGHOFHQWURKLVWyULFRFRQVLGHUDGR  /RV FHQWURV KLVWyULFRV \ HO WXULVPR FRPR RSRUWXQLGDG SDUD HO GHVDUUROOR UHJHQHUDFLyQUHKDELOLWDFLyQ\ILQDQFLDFLyQ (QHVWDWHVLWXUDHOSDWULPRQLRDGTXLHUHXQJUDQYDORUFRPRSURGXFWRFXOWXUDOSDUDODV FLXGDGHV$Vt\DQRVyORHVLPSRUWDQWHSRUVXYDORUKLVWyULFR\SRUVHUVRSRUWHGHOD LGHQWLGDG GH ORV SXHEORV VLQR TXH VH KD UHYHODGR FRPR XQ UHFXUVR GH GHVDUUROOR IXQGDPHQWDO 3RU HVR OD FRQVLGHUDFLyQ HFRQyPLFD GH OD FXOWXUD KD SURSLFLDGR XQD YDORUDFLyQGHODFLXGDGFRPRXQELHQ\FRPRXQIDFWRUPiVGHGHVDUUROORWHUULWRULDO 9tFWRU )HUQiQGH] 6DOLQDV  VHxDOD D HVWH UHVSHFWR TXH \D QR VH WUDWD VyOR GH YDORUDUHOFHQWURKLVWyULFRGHODFLXGDGSRUFRQFHQWUDUHOSDWULPRQLRFXOWXUDOVLQRTXH KR\HVODFLXGDGHQWHUDODTXHKDSDVDGRDVHUFRQVLGHUDGDFRPRFLXGDGFXOWXUDO/DV FLXGDGHVTXHWLHQHQVLPEROLVPR\FXOWXUDDFW~DQFRPRQ~FOHRVFXOWXUDOHVGHUHIHUHQFLD /RVFDPELRVHQORVFRPSRUWDPLHQWRVVRFLRHFRQyPLFRVKDQGHPRVWUDGRGHHVWHPRGR TXH ODV FLXGDGHV RIUHFHQ JUDQGHV SRVLELOLGDGHV GH DWUDFFLyQ DO VHFWRU WXUtVWLFR \ OD LQYHUVLyQDGHPiVGHEHQHILFLDUDODVRFLHGDGORFDO6HFRQFLEHODFLXGDGFRPRUHFXUVR SDUDORFXDOKD\TXHSURFHGHUDXQDPHMRUDJOREDOGHVXLPDJHQFHQWUDGDHQODPD\RUtD GHORVFDVRVHQVXWHMLGRKLVWyULFR 6LQHPEDUJRHOLQFUHPHQWRGHOWXULVPRVREUHORVFHQWURVKLVWyULFRVFRQOOHYDDGHPiVGH JUDQGHV YHQWDMDV GH GHVDUUROOR VRFLRHFRQyPLFR VHULRV ULHVJRV (O WXULVWD HV XQ JUDQ FRQVXPLGRU GH ELHQHV \ VHUYLFLRV VX SUHVHQFLD GLQDPL]D ORV GLYHUVRV VHFWRUHV GH DFWLYLGDGJHQHUDULTXH]D\HPSOHRHLQWURGXFHQXHYDVPRGDOLGDGHVHQHOFRQVXPR\HQ HO XVR GHO VXHOR GHVDUUROOR GH UDPDV FRPR OD KRVWHOHUtD UHVWDXUDFLyQ WUDQVSRUWH FRPHUFLRVHUYLFLRVGHRFLRRUHFUHRDVtFRPRRWURVVHFWRUHVGHDFWLYLGDGHQXQVHJXQGR RUGHQ 3HUR FXDQGR OD HFRQRPtD ORFDO GHSHQGH HQ H[FHVR GH HVWD DFWLYLGDG H[LVWH HO Impulso al Desarrollo Econónmico a través del Turismo 433 SHOLJURGHTXHXQDGLVPLQXFLyQGHODDIOXHQFLDGHYLVLWDQWHVRGHOJDVWRWXUtVWLFRSXHGD SURYRFDU XQD DJXGD FULVLV HQ HO VLVWHPD SURGXFWLYR (V SRU HVWR TXH GH FDUD D OD LPSOHPHQWDFLyQRJHVWLyQGHHVWUDWHJLDVGHSURPRFLyQWXUtVWLFDHQFHQWURVKLVWyULFRVHO HVWDEOHFLPLHQWRGHXQDHVWUDWHJLDLQWHJUDGDTXHFRQWHPSOHORVHIHFWRVGHODVDFWXDFLRQHV SUHYLVWDVDODUJRSOD]RUHVXOWDXQSDVRIXQGDPHQWDOFRPRJDUDQWtDGHOp[LWRIXWXUR )LJXUD(OSDWULPRQLRVHKDFRQYHUWLGRHQORV~OWLPRVWLHPSRVHQXQSURGXFWRFXOWXUDOQRVyORSRUVXVYDORUHV LQKHUHQWHVVLQRWDPELpQFRPRUHFXUVRHFRQyPLFR\GHGLQDPL]DFLyQ(QODLPDJHQSURPRFLyQGHODUHKDELOLWDFLyQGH XQ SDODFLR HQ HO FHQWUR KLVWyULFR GH /XFHQD &yUGRED GLULJLGD QR VyOR DO WXULVWD VLQR PX\ HVSHFLDOPHQWH DO FLXGDGDQRORFDO)XHQWH%ODQFD'HO(VSLQR+LGDOJR 3RURWUDSDUWHHOUHGHVFXEULPLHQWRGHORVFHQWURVKLVWyULFRV\VXUHODFLyQFRQHOWXULVPR FXOWXUDOKDSURYRFDGRHQJUDQSDUWHXQQXHYRpQIDVLVHQODVSROtWLFDVGHUHJHQHUDFLyQ\ UHKDELOLWDFLyQ GH ORV PLVPRV DVt FRPR OD E~VTXHGD GH IXHQWHV HVSHFtILFDV SDUD VX ILQDQFLDFLyQ &REUDQ HVSHFLDO LPSRUWDQFLD HQ HVWH FRQWH[WR ORV )RQGRV (XURSHRV GH 'HVDUUROOR 5HJLRQDO )('(5 TXH D OR ODUJR GH GRV GpFDGDV KDQ SURSRUFLRQDGR VIII Jornadas de Investigación en Turismo 434 UHFXUVRV HFRQyPLFRV D UHJLRQHV HXURSHDV HVSHFLDOPHQWH GpELOHV HQWUHODVTXHKD GHVWDFDGR$QGDOXFtD±SRUFRQVWLWXLUXQDUHJLyQFRQJUDQSUHVHQFLDGHOVHFWRUSULPDULR HQ VX HVWUXFWXUD SURGXFWLYD \ PiV FRQFUHWDPHQWH ORV FHQWURV KLVWyULFRV GH VXV FLXGDGHV±SRUFRQVLGHUDUVHIUDJPHQWRVXUEDQRVFRQXQHVSHFLDOSRUFHQWDMHGHKDELWDQWHV HQULHVJRGHH[FOXVLyQVRFLDO )LJXUD/RQDSXEOLFLWDULDGHOSUR\HFWRGHSURWHFFLyQGHOFHQWURKLVWyULFRGH/RMDFRQSUHVHQFLDGHOORJRGHORV IRQGRV)('(5FXEULHQGRODIDFKDGDGHXQDYLYLHQGDHQPDOHVWDGRHQOD3OD]DGH1DUYiH])XHQWH%ODQFD'HO (VSLQR+LGDOJR Impulso al Desarrollo Econónmico a través del Turismo 435 0HGLDQWH ODV LQLFLDWLYDV 85%$1  \ 85%$1 ,,  VH DFRPHWLHURQSUR\HFWRVGHPHMRUDGHiUHDVXUEDQDV\EDUULRVHQVLWXDFLyQGHFULVLVGH FDUD D VX GHVDUUROOR VRVWHQLEOH ORJUDQGR OD DFWXDFLyQ HQ  ]RQDV XUEDQDV HQ VX SULPHUD IDVH \  HQ OD VHJXQGD 'HVWDFDQ HQ HO iPELWR DQGDOX] ODV DFFLRQHV HPSUHQGLGDVHQ0iODJD±FRQPiVGHPLOORQHVGHHXURVSDUDDFWXDFLRQHVLQWHJUDGDV FRQ VX 3ODQ (VWUDWpJLFR /XFHQD TXH SHVH D WUDWDUVH GH XQD FLXGDG PHGLD REWXYR ILQDQFLDFLyQHQODVGRVHGLFLRQHVFRQXQWRWDOGHPLOORQHV3DOPDGHO5tR±FRQXQD FDQWLGDG VLPLODUD /XFHQD/RMD±FRQPiVGH PLOORQHVSDUDVXFHQWURKLVWyULFR R -HUH]FRQPiVGHPLOORQHVGHHXURVHPSOHDGRVHQVXPD\RUtDHQSUR\HFWRVSDUDOD UHJHQHUDFLyQGHOFHQWURKLVWyULFR(QODDFWXDOLGDGORVIRQGRV85%$1HVWiQVLHQGR VXVWLWXLGRV SRU ORV $'86 $FWXDFLRQHV GH 'HVDUUROOR 8UEDQR 6RVWHQLEOH SDUD HO SHUtRGRVLELHQVXSULPHUDFRQYRFDWRULDD~QQRWLHQHIHFKDGHILQLWLYD/DV SUy[LPDVDFFLRQHVSDUDILQDQFLDFLyQSUHVHQWDQFRPRQRYHGDGODREOLJDWRULHGDGGHTXH ODV FLXGDGHV TXH FRQFXUUDQ D ODV PLVPDV WHQJDQ GHILQLGD XQD HVWUDWHJLD XUEDQD VRVWHQLEOHLQWHJUDGDGHQWURGHODFXiOVHLQFOX\DQODVDFFLRQHVSDUDODVFXiOHVVHVROLFLWH D\XGD HFRQyPLFD (V SRU HVWR TXH HQ OD DFWXDOLGDG OD UHJHQHUDFLyQ GH FHQWURV KLVWyULFRVVHHQFXHQWUDHVWUHFKDPHQWHYLQFXODGDDOSODQHDPLHQWRHVWUDWpJLFR  (O SODQHDPLHQWR HVWUDWpJLFR FRPR KHUUDPLHQWD GH UHIHUHQFLD SDUD OD UHJHQHUDFLyQGHFHQWURVKLVWyULFRV 3DVDUHPRVSRUWDQWRDHVWXGLDUHOSODQHDPLHQWRHVWUDWpJLFRFRPRXQDGLVFLSOLQDTXHHQ OD DFWXDOLGDG LQVWUXPHQWD OD UHJHQHUDFLyQ GH ORV FHQWURV KLVWyULFRV \ PiV FRQFUHWDPHQWHGHDTXHOORVHQORVTXHpVWDYDXQLGDDODE~VTXHGDGHODSRWHQFLDFLyQGHO WXULVPR FXOWXUDO /D FRQVLGHUDFLyQ GHOD HVWUDWHJLDGHQWUR GH ODSODQLILFDFLyQVLELHQ WUDGLFLRQDOPHQWHKDHVWDGRDVRFLDGDDOPXQGRHPSUHVDULDO±LQFOXVRHQVXVLQLFLRVDO EpOLFR KD DOFDQ]DGR D GtD GH KR\ QR VyOR HO XUEDQLVPR ±TXH \D QR VH HQWLHQGH ~QLFDPHQWHHQVXSODQRGHGLVHxRItVLFRVLQRTXHLQWHJUDQHFHVDULDPHQWHODDGRSFLyQ GH PHGLGDV HFRQyPLFDV DPELHQWDOHV VRFLDOHV \ GH JREHUQDQ]D VLQR LQFOXVR ORV SURSLRV GRFXPHQWRV RULHQWDGRUHV \ QRUPDWLYRV SDUD HO WXULVPR (V HO FDVR GH OD (VWUDWHJLD GH 7XULVPR 6RVWHQLEOH GH $QGDOXFtD (76 TXH YLHQH D GHVDUUROODU  0iVLQIRUPDFLyQHQHOGRPLQLRZHERILFLDOGHORVIRQGRV>HQOtQHD@ KWWSHXURSDHXOHJLVODWLRQBVXPPDULHVHPSOR\PHQWBDQGBVRFLDOBSROLF\MREBFUHDWLRQBPHDVXUHVOBHVKWP! >ÒOWLPDFRQVXOWDHO@  )XHQWH3URJUDPD2SHUDWLYR)HGHUGH$QGDOXFtD5HODFLyQGHRSHUDFLRQHVSRUEHQHILFLDULR9HUVLyQDFWXDOL]DGDHO   VIII Jornadas de Investigación en Turismo 436 LQVWUXPHQWDOPHQWH HO 3ODQ *HQHUDO GH 7XULVPR GH $QGDOXFtD GH  -XQWD GH $QGDOXFtD  (Q HVWH VHQWLGR OD (76 VXSRQH XQ DYDQFH HQ OD FRQIRUPDFLyQ GH QXHYDVKHUUDPLHQWDV \ODUHFRQVLGHUDFLyQGHOHVSDFLRWXUtVWLFRDQGDOX]SXHVSRWHQFLD SRVLELOLGDGHV KDVWD HQWRQFHV QR FRQVLGHUDGDV FRPR VRQ OD FUHDFLyQ GH SODQHV LQWHUPXQLFLSDOHV R LQWHUSURYLQFLDOHV OD FUHDFLyQ GH UHGHV R GH XQD IRUPD H[SOtFLWD GLVSRQH ORV PHFDQLVPRV GH LQYHUVLyQ \ ILQDQFLDFLyQ QHFHVDULRV SDUD HO GHVDUUROOR VRVWHQLEOHGHHVWDLQGXVWULD0HULQHUR%HWDQ]RV\'RUDGR &RQGLFLyQQHFHVDULDHVSRUWDQWRODDPSOLDFLyQGHORVPHFDQLVPRVGHHVWUDWHJLDDOD SODQLILFDFLyQ GH ORV FHQWURV KLVWyULFRV GH FDUD \D VHD D VX UHJHQHUDFLyQ \D D OD LPSODQWDFLyQ GH XQD PHMRUD GHVGH HO SXQWR GH YLVWD WXUtVWLFR (Q HVWH VHQWLGR OD SODQLILFDFLyQ HVWUDWpJLFD DSRUWD DO XUEDQLVPR \ DO WXULVPR QXHYDV SHUVSHFWLYDV TXH SHUPLWHQDGHPiVWUDVODGDUORVGHVLJQLRVDFWXDOHVGHODVSROtWLFDVXUEDQDVJOREDOHVDOD HVFDOD ORFDO $JHQGDV  )RQGRV (XURSHRV GH 'HVDUUROOR 5HJLRQDO R PHWDV GHO +RUL]RQWHHQWUHRWURVODPHQFLRQDQFRPRFRQGLFLyQLQGLVSHQVDEOHSDUDXQIXWXUR PiV VRVWHQLEOH D QLYHO XUEDQR \ D PHQXGR FRQGLFLRQDQ HO FXPSOLPLHQWR GH VXV UHTXHULPLHQWRVDODH[LVWHQFLDGHXQDHVWUDWHJLDLQWHJUDGDDQLYHOORFDORWHUULWRULDO /DKLVWRULDGHODSODQLILFDFLyQHVWUDWpJLFDKDHVWDGRGHKHFKRHVWUHFKDPHQWHYLQFXODGD DVXDSOLFDFLyQSRUODVSROtWLFDVORFDOHV%XHQRVHMHPSORVGHHVWDVSUiFWLFDVVRQHQWUH RWURVODVFLXGDGHVGH6DQ)UDQFLVFR1XHYD<RUNR&KLFDJRHQORV(VWDGRV8QLGRV PLHQWUDVTXHHQ$PpULFD/DWLQDGHVWDFDQ5tRGH-DQHLURR%RJRWiHQ(XURSD/RQGUHV *pQRYD 3DUtV ÈPVWHUGDP %HUOtQ R /LVERD HQ (VSDxD ORV FDVRV GH 6DQ 6HEDVWLiQ %LOEDRR%DUFHORQD\HQ$QGDOXFtDHOGH0iODJDFRPRFDVRVREUHVDOLHQWH\HQRWUD GLPHQVLyQORVGH6HYLOOD&yUGRED*UDQDGD-HUH]$OJHFLUDV$QWHTXHUD/XFHQDeFLMD R /RSHUD0HULQHUR 2WUDLQGXGDEOHYHQWDMDGHHVWHWLSRGHKHUUDPLHQWDDODKRUDGHLQWHJUDUODVDFWXDFLRQHV HQFHQWURVKLVWyULFRV\HOWXULVPRHVODLQFOXVLyQHQVXPHWRGRORJtDGHSURFHVRVDFWLYRV GHSDUWLFLSDFLyQFLXGDGDQD\GHPHFDQLVPRVTXHIDFLOLWDQODLQWHUYHQFLyQGLUHFWDGHORV KDELWDQWHV ORFDOHV PHGLDQWH SURFHVRV GH JREHUQDQ]D $ HVWH UHVSHFWR GHVWDFD HQWUH RWURVFDVRVHOGHO3ODQ(VWUDWpJLFRGH0iODJD\ODFUHDFLyQGHOD)XQGDFLyQ&,('(6 FRPR RUJDQLVPR LQGHSHQGLHQWH GHO JRELHUQR ORFDO ±TXH IXQFLRQD FRPR XQR GH ORV Impulso al Desarrollo Econónmico a través del Turismo 437 'HQWUR GHO ELQRPLR TXH XQH D 0iODJD \ VX FXOWXUD FRPR HOHPHQWRVFDSDFHVGH GLQDPL]DUODHFRQRPtD\FRQYHUWLUVHHQPRWRUGHGHVDUUROORDPSOLDQGRVXHVSHFWURDO WXULVPRFRPRSULQFLSDOIDFWRUOODPDODDWHQFLyQHOHQRUPHHVIXHU]RUHDOL]DGRGXUDQWH HVWRV DxRV SRU OOHYDU D FDER OD OtQHD HVWUDWpJLFD ³/D 0iODJD GH 3LFDVVR FXOWXUDO \ DWUDFWLYD´(QWUHORV3UR\HFWRV(VWUHOODPiVLPSRUWDQWHVTXHVHUHFRJHQGHVWDFDHOÈJRUD PHGLWHUUiQHR/DFLXGDGFRPRHVSDFLRGHFXOWXUDFX\RVREMHWLYRVPiVLPSRUWDQWHV\ SULQFLSDOHVUHILHUHQD  /D GRWDFLyQ \ UHFXSHUDFLyQ GH HVSDFLRV S~EOLFRV GH HQFXHQWUR \ FRQYLYHQFLD FLXGDGDQD  /DFRQVROLGDFLyQGHOSURFHVRGHUHYLWDOL]DFLyQGHO&HQWUR+LVWyULFRGH0iODJDEDMR HVWiQGDUHVGHFDOLGDG  /DFXOWXUDFRPRIXHQWHGHULTXH]D\HPSOHRGHFDOLGDG  /DUHIRUPDGHOHVSDFLRXUEDQRSDUDSRWHQFLDUHODWUDFWLYRGHODKLVWRULD\ODFXOWXUD PDODJXHxDFUHDQGRQXHYDV]RQDVGHFRQYLYHQFLD )LJXUD/RQDSXEOLFLWDULDHQOD3OD]DGHOD0HUFHGGH0iODJD(OHVIXHU]RSRUUHPDUFDUHLGHQWLILFDUOD0iODJDGH 3LFDVVRFRQPRWLYRGHVX$QLYHUVDULRVHFRQYLHUWHHQXQUHFODPRWXUtVWLFRDSURYHFKDQGRXQDORQDTXHFXEUHODV REUDVGHPDQWHQLPLHQWRGHXQHGLILFLRHQHOFHQWURKLVWyULFR)XHQWH/RXUGHV5R\R1DUDQMR VIII Jornadas de Investigación en Turismo 444 &RPRFRQVHFXHQFLDGHWRGRORDQWHULRUHOFHQWURKLVWyULFRGH0iODJDVHFRQYLHUWHQR VyORHQXQHVSDFLRSULYLOHJLDGRVLQRHQXQLQYHQWRFXOWXUDOTXHQDFHGHPDQHUDRILFLDO EDMRODGHILQLFLyQGH0HJDPXVHRFDSD]GHUHIOHMDUHVWDDSXHVWDFXOWXUDO\DUWtVWLFDFRQ SUR\HFWRV LQWHJUDOHV GH PXVHDOL]DFLyQ \ GH DUWH S~EOLFR FX\R SURSyVLWR HV LU H[WHQGLpQGRVHDOUHVWRGHFLXGDG&RPRFODYHV\REMHWLYRVIXQGDPHQWDOHVDWHQGHPRVD OD FUHDFLyQ GH HVWH 0XVHR DELHUWR R 0HJDPXVHR HQ HO FHQWUR KLVWyULFR GH 0iODJD FRQVLVWHQWHHQHODSURYHFKDPLHQWRGHOHVSDFLRXUEDQR\ORVUHFXUVRVDUTXLWHFWyQLFRV\ DUTXHROyJLFRVH[LVWHQWHVSDUDIRUPDUXQHOHPHQWR~QLFRFRQXQSURJUDPDPXVHtVWLFR\ GHDUWHS~EOLFR )LJXUD5XWDVFXOWXUDOHVWXUtVWLFDVHODERUDGDV\HGLWDGDVSRUHO$\XQWDPLHQWRGH 0iODJDEDMRHO OHPD³0iODJD &LXGDGLGHDO´5HFXUVRWXUtVWLFRTXHGLYLGHVHJ~QWHPiWLFDV\UXWDVHOSDWULPRQLRGHODFLXGDGHQWRUQRDODVYLVLWDV SRVLEOHVTXHHOWXULVWDTXLHUDFRQRFHU)XHQWH/RXUGHV5R\R1DUDQMR Impulso al Desarrollo Econónmico a través del Turismo 445 (Q HVWH VHQWLGR VH DSXHVWD SRU HO FRQFHSWR GH 0XVHR HQWHQGLGR PiV TXH FRPR ³FRQWHQHGRU´ GH DUWH FRPR FHQWUR GH DFWLYLGDG 8QD GLIXVLyQ GHO HVSDFLR XUEDQR \ PHWURSROLWDQR TXH VH KD FRQFHQWUDGR HQ HTXLSDPLHQWRV GH GLIHUHQWH HVFDOD \ TXH SHUVLJXHQHQWUHDOJXQRVGHVXVREMHWLYRV  (O HVWDEOHFLPLHQWR FRPR HMH GH UHIHUHQFLD GHO WULiQJXOR IRUPDGR SRU ODV FDOOHV $OFD]DELOOD&LVWHU\*UDQDGDFRQODLQWHJUDFLyQGHOSXHUWR  /D UHPRGHODFLyQ \ FUHDFLyQ GH HVSDFLR XUEDQR DGHFXDFLyQ UHFXSHUDFLyQ \ FRQVWUXFFLyQ GH HGLILFLRV SDUD GRWDUOH GH XQD LPDJHQ GH JUDQ FDOLGDG \ SUR\HFFLyQ XQLWDULD\HVWUXFWXUDGD  /DUHFXSHUDFLyQDUTXHROyJLFDGHDVHQWDPLHQWRVFRPROHFWXUDKLVWyULFDSDUDODFLXGDG  &UHDFLyQ GH QXHYRV HOHPHQWRV GH H[SUHVLyQ GHO PRPHQWR FXOWXUDO DFWXDO FRPR HO FHQWURGHDUWHFRQWHPSRUiQHR&$&\RXQFHQWURGHLQWHUSUHWDFLyQGHODKLVWRULD\OD FXOWXUDPDODJXHxD\RXQFHQWURGHLQYHVWLJDFLyQVRFLROyJLFR\FXOWXUDO  &RQIHULU XQ SDSHO FODYH DO 0XVHR 3LFDVVR HQ HO FRQMXQWR GHO 0HJDPXVHR FRPR HOHPHQWRGHUHOLHYHIRFRGHDWUDFFLyQFHQWUDOLGDGHLQWHUpVPXQGLDOTXHSRVLFLRQDHO FRQMXQWRHQXQDVLWXDFLyQ~QLFD  &UHDFLyQGHXQ3ODQ'LUHFWRUGH&XOWXUD\$UWH3~EOLFRTXHRUGHQH\SUR\HFWHHOXVR GHO HVSDFLR S~EOLFR HPSH]DQGR SRU HO FHQWUR KLVWyULFR \ WUDVODGiQGROR DO UHVWR GH EDUULRVGHODFLXGDG  $SURYHFKDPLHQWR LQWHJUDO GH ORV HQFODYHV KLVWyULFRV H[LVWHQWHVDORODUJRGHOD PHWUySROL )LJXUD(VWDGRDFWXDOGHFDOOH$OFD]DELOODGRQGHWLHQHQVXHQFXHQWURHOWHDWURURPDQRGH0iODJD\OD$OFD]DED 7UDVVXUHFLHQWHUHFXSHUDFLyQ\DGDSWDFLyQSDUDYLVLWDQWHVFRQHO&HQWURGH,QWHUSUHWDFLyQGHO7HDWUR5RPDQRHVWH HVSDFLRXUEDQRVHKDFRQYHUWLGRHQHOPiVYLVLWDGRGHWRGRHOFHQWURKLVWyULFRGHODFLXGDGGH0iODJD VIII Jornadas de Investigación en Turismo 446 (O VLJXLHQWH 3UR\HFWR (VWUHOOD 0iODJD 7XU 8QD FLXGDG SDUD HO WXULVPR WDPELpQ UHFRQRFHHQWUHVXVREMHWLYRVSULQFLSDOHVOtQHDVGHWUDEDMRVLPLODUHVDODVDQWHULRUHV\ TXH UHVSRQGHQ D OD UHFXSHUDFLyQ SDWULPRQLDO GHO FHQWUR KLVWyULFR GH 0iODJD DSURYHFKDQGRXQIDFWRUGHJUDQUHOHYDQFLDFRPRORHVHOWXULVPR\WHQLHQGRHQFXHQWD TXH0iODJDHMHUFHODFDSLWDOLGDGWXUtVWLFDGHOD&RVWDGHO6RO  /DFRQVROLGDFLyQGH0iODJDFRPRFDSLWDOGHOD&RVWDGHO6RO  (O SRVLFLRQDPLHQWR GH 0iODJD D HVFDOD LQWHUQDFLRQDO FRPR XQ GHVWLQR GH WXULVPR XUEDQR\FXOWXUDO  /DDGHFXDFLyQGHODRIHUWDKRWHOHUD\GHVHUYLFLRVDODGHPDQGDWXUtVWLFDHQWUHORVTXH GHVWDFD XQ OLVWDGR GH QXHYRV 0XVHRV &HQWURV GH $UWH \ 5HFXUVRV &XOWXUDOHV \ 7XUtVWLFRV  /D JHQHUDFLyQ GH SROtWLFDV \ DFWXDFLRQHV TXH SHUPLWDQ XQ PD\RU FRQRFLPLHQWR \ FRQFLHQFLDFLyQVREUHHOYDORUGHOWXULVPRHQODFLXGDG  (OGHVDUUROORGHXQDLPDJHQSURSLD\GHFDOLGDGDHVFDODLQWHUQDFLRQDO  &RQFOXVLRQHV 0iODJD VLHPSUH KD VLGR XQ GHVWLQR WXUtVWLFR UHFRQRFLGR DXQTXH VX FDSDFLGDG GH DWUDFFLyQTXHGyGLOXLGDHQODV~OWLPDVGpFDGDVGHO6;;SRUODFUHFLHQWHSXMDQ]DGHOD &RVWDGHO6RO&RPRFRQVHFXHQFLDGHHOORHOSODQHDPLHQWRHVWUDWpJLFRUHVROYHUtDHQORV  JUDQ SDUWH GH ODV FDUHQFLDV GHWHFWDGDV HQ XQ HVIXHU]R SRU UHFXSHUDU QR VyOR OD FHQWUDOLGDG LQWHUQDFLRQDO VLQR HQ XQ VHJXQGR QLYHO OD SRVLFLyQ GH XQD FLXGDG FRPR UHIHUHQFLD GHO WXULVPR FXOWXUDO XUEDQR (Q HVWH VHQWLGR OD SODQLILFDFLyQ HVWUDWpJLFD DSRUWDUiDOXUEDQLVPR\DOWXULVPRQXHYDVSHUVSHFWLYDVTXHSHUPLWHQDGHPiVWUDVODGDU ORVGHVLJQLRVDFWXDOHVGHODVSROtWLFDVXUEDQDVJOREDOHVDODHVFDODORFDO &RPR ORJURV GH OD 3ODQLILFDFLyQ (VWUDWpJLFR HVWXGLDGD \ DFWXDOPHQWH HQ SURFHVR GH UHYLVLyQGH  DxRV GH WUDEDMRHQ HOFHQWURKLVWyULFRGH 0iODJD DGYHUWLPRV DOJXQRV UHVXOWDGRVTXHGHVJORVDPRVDFRQWLQXDFLyQ  ([LVWHQFLDGHXQPRGHORGHFLXGDGPDQWHQLGRHQHOWLHPSR\FRQVHQVXDGR  8QFUHFLPLHQWR GH ODFLXGDG GH 0iODJDFRPR GHVWLQRWXUtVWLFR TXHKDVLGRSRVLEOH JUDFLDV DO GLVHxR \ HMHFXFLyQ GH XQ SODQHDPLHQWR HVWUDWpJLFR HQFDPLQDGR D OD Impulso al Desarrollo Econónmico a través del Turismo 447 FRQVWUXFFLyQ GH XQ GLVFXUVR HQ HO TXH SDWULPRQLR FXOWXUDO \ WXULVPR FRPR UHFXUVR HFRQyPLFRVHGDQODPDQR  /DUHFXSHUDFLyQGHOFHQWURKLVWyULFRGH0iODJDODSXHVWDHQYDORUGHVXSDWULPRQLR FXOWXUDOMXQWRFRQDODFUHDFLyQGHQXHYRVHVSDFLRVFXOWXUDOHVHQWUHORVTXHPHUHFHXQD HVSHFLDOPHQFLyQGHO0XVHR3LFDVVRGH0iODJDHO&HQWURGH$UWH&RQWHPSRUiQHRRHO &HQWUR 3RPSLGRX FRQILHUHQ D 0iODJD XQ JUDQ DWUDFWLYR FXOWXUDO \ WXUtVWLFR TXH OD GLIHUHQFLDGHOUHVWRGHFLXGDGHV  (OLQFUHPHQWRGHOWXULVPR\ORVHVIXHU]RVSRUPDQWHQHUDHVWHVHFWRUVREUHXQPLVPR HVFHQDULR R FHQWUR KLVWyULFR GH 0iODJD FRQOOHYD DGHPiV GH JUDQGHV YHQWDMDV GH GHVDUUROORVRFLRHFRQyPLFRVHULRVULHVJRVTXHKDFHQSHOLJUDUODDXWHQWLFLGDGGHOPLVPR  &UHHPRVQHFHVDULRHVWDEOHFHUXQDVFDXWHODVSUHYLDVHQODVTXHVHGHWHUPLQHQVHJ~Q FULWHULRVKLVWyULFRV\SDWULPRQLDOHVTXpHVSDFLRVGHODFLXGDGKLVWyULFDVRQVXVFHSWLEOHV GH FRQYHUWLUVH R DGDSWDUVH D ORV UHFRUULGRV WXUtVWLFRV \ FXiOHV QR UHIRU]DQGR HO SURWDJRQLVPRGH0iODJDFRPRFLXGDGGHUHIHUHQFLDGHOWXULVPRFXOWXUDOXUEDQR VIII Jornadas de Investigación en Turismo 448 %LEOLRJUDItD  %HFHUUD*DUFtD-XDQ0DQXHO³6REUHODFRQVHUYDFLyQGHORVFHQWURVKLVWyULFRV HQ$QGDOXFtD´,QGLFDGRUHVSDUDODHYDOXDFLyQGHOHVWDGRGHFRQVHUYDFLyQGH&LXGDGHV +LVWyULFDV,QVWLWXWR$QGDOX]GHO3DWULPRQLR+LVWyULFR6HYLOODSS  %LDQFKLQL )UDQFR  ³7KH UHODWLRQVKLS EHWZHHQ FXOWXUDO UHVRXUFHV DQG XUEDQ WRXULVP SROLFLHV LVVXHV IURP (XURSHDV GHEDWHV´ 'RGG ' \ YDQ +HPHO $ HGV 3ODQQLQJ&XOWXUDO7RXULVPLQ(XURSHDSUHVHQWDWLRQRIWKHRULHVDQGFDVHV%RHNPDQ )RXQGDWLRQ$PVWHUGDPSS  %XGKLED$EGHOZDKDE³(OWXULVPR\ODVWUDGLFLRQHVFXOWXUDOHV´(O&RUUHRGH OD81(6&2QSS)HEUHUR7XULVPR 'HVDUUROORH ,GHQWLGDG 1DFLRQDO 81(6&23DUtV  &XOOHQ*(OSDLVDMHXUEDQR(G%OXPH%DUFHORQD  *DUFtD9LOODQRYD-\6HUyQ'H/D7RUUH$³(OFHQWURKLVWyULFRXQSUR\HFWRGH FLXGDGDPDEOH´SS  )HUQiQGH] 6DOLQDV 9tFWRU ³3DWULPRQLR \ FLXGDG SRU XQD UHIRUPXODFLyQ FRQFHSWXDO \ PHWRGROyJLFD HQ OD FRQVLGHUDFLyQ GHO SDWULPRQLR FXOWXUDO XUEDQR´,9 &RQJUHVR,QWHUQDFLRQDOGH5HKDELOLWDFLyQGHO3DWULPRQLR$UTXLWHFWyQLFR\(GLILFDFLyQ &XED&HQWUR,QWHUQDFLRQDOGH&RQVHUYDFLyQGHO3DWULPRQLR7HQHULIHSS  -XQWD GH $QGDOXFtD  3ODQ *HQHUDO GH 7XULVPR 6RVWHQLEOH GH $QGDOXFtD &RQVHMHUtDGH7XULVPR&RPHUFLR\'HSRUWH6HYLOOD  0HULQHUR 5RGUtJXH] 5DIDHO  3ODQLILFDFLyQ (VWUDWpJLFD 8UEDQD \ 7HUULWRULDO HOHPHQWRV EiVLFRV SDUD VX DSOLFDFLyQ HQ ODDGPLQLVWUDFLyQ ORFDO-XQWD GH $QGDOXFtD &RQVHMHUtDGH*REHUQDFLyQ\-XVWLFLD6HYLOOD  0HULQHUR 5RGUtJXH] 5DIDHO %HWDQ]RV 0DUWtQ -RVp 0DQXHO 'RUDGR 5XEtQ 0DUtD -RVp  ³/D (VWUDWHJLD GH 7XULVPR 6RVWHQLEOH GH $QGDOXFtD (OHPHQWRV IXQGDPHQWDOHVHQHOPDUFRGHODSODQLILFDFLyQWXUtVWLFDVXEUHJLRQDO$QGDOX]D´5HYLVWD GH(VWXGLRV5HJLRQDOHV9ROSS  2ODQR&³(VWXGLRGHOGHVDUUROORXUEDQtVWLFRGHODFLXGDGGH0iODJD´5HYLVWDFLXGDG \WHUULWRULR Impulso al Desarrollo Econónmico a través del Turismo 449  5XELR)ORULGR$³'HOSODQHDPLHQWRFOiVLFRDOSODQHDPLHQWRHVWUDWpJLFRHO Q~FOHRKLVWyULFRGHODFLXGDGGH0iODJD´,,-RUQDGDVGH*HRJUDItDXUEDQD 5HFXSHUDFLyQGHFHQWURVKLVWyULFRVXWRStDQHJRFLRRQHFHVLGDGVRFLDO8QLYHUVLGDGGH $OLFDQWH6HFUHWDULDGRGH3XEOLFDFLRQHV$OLFDQWHSS  81(6&2&DUWDGH4XLWR&RQFOXVLRQHVGHOFRORTXLRVREUHODSUHVHUYDFLyQGH ORVFHQWURVKLVWyULFRVDQWHHOFUHFLPLHQWRGH ODVFLXGDGHVFRQWHPSRUiQHDV>(QOtQHD@ KWWSLSFHPFXHVSGIVB&DUWDBGHB48,72SGI!>ÒOWLPDFRQVXOWDHOGHDJRVWR GH@  <XGLQ *UHJRU  ³6WUDWHJLHV RI PDQXIDFWXULQJ WRXULVW H[SHULHQFH LQ D VPDOO WRZQ /RFDO FRPPXQLW\ DQG V\PEROLF FRQVWUXFWLRQ LQ 0\VKNLQ´ WK ,QWHUQDWLRQDO &RQIHUHQFH RQ 8UEDQ +LVWRU\ &LWLHV LQ (XURSH &LWLHV LQ WKH :RUOG 6HVVLRQ 0 IRUPDWRGLJLWDO  =RLGR1DUDQMR)³3DLVDMH\RUGHQDFLyQGHOWHUULWRULR´6HPLQDULRVREUHHO 3DLVDMH-XQWDGH$QGDOXFtD0iODJDSS 3iJLQDVZHE KWWSHXURSDHXOHJLVODWLRQBVXPPDULHVHPSOR\PHQWBDQGBVRFLDOBSROLF\MREBFUHDWLRQBPHDVXUHVOBHVKWP! ZZZSODQHVWUDWHJLFRGHPDODJDFRP KWWSZZZFLHGHVHV /LEURVH,QIRUPHVGH7UDEDMRFRQVXOWDGRV\HGLWDGRVSRUOD)XQGDFLyQ&,('(6  ,3ODQ(VWUDWpJLFRGH0iODJD  'RFXPHQWRGHHYDOXDFLyQGHO,3ODQ(VWUDWpJLFRGH0iODJD  ÈJRUDPHGLWHUUiQHD/DFLXGDGFRPRHVSDFLRGHFXOWXUD  $QiOLVLVGHODHYROXFLyQGHODFLXGDG  ,,3ODQ(VWUDWpJLFRGH0iODJD  (YDOXDFLyQGHO,,3ODQ(VWUDWpJLFRGH0iODJD  7UDQVIRUPDQGR0iODJD  1XHYRV5XPERV5HIOH[LRQHVGHO,,3(0SDUDHO VIII Jornadas de Investigación en Turismo 450