Estrategias de precios minoristas para productos de compra frecuente
Abstract
Esta investigación tratará de obtener una visión conjunta de cómo son las estrategias de precios, en los principales tipos de establecimientos detallista de productos de compra frecuente. La forma de implantar dichas estrategias es otro propósito que nos
Full text
Departam ento: Admi nistración de Empresas y
Com ercialización e Investigación de Me rcados
(MARKETING)
ESTRATEGIAS DE PR ECIOS
MINORISTAS PARA PRODUCT OS DE
COMPRA FRECUENTE.
AUTOR: Franci sco Javier Ron dán C ataluña
DIRECTOR : Enri que C arlos Díez de Castro
24 de J unio de 2002
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