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Are Socially Responsible Behaviors Paid Off Equally? A Cross‐cultural Analysis

Miras Rodríguez, María del Mar; Carrasco Gallego, Amalia; Escobar Pérez, Bernabé

Abstract

Based on the strong influence that national culture has on corporate social and responsibility (CSR) actions (institutional theory), it is necessary to study how the financial outcomes of CSR actions could be affected by these cultural characteristics. This fact is particularly interesting for managers whose companies operate in different cultures given that they have to deal with this aspect. The aim of this paper is to analyze the moderator role that national culture could have on the CSR and firm performance (CSR‐FP) relationship through a meta‐analysis, hence helping to clarify the debate existing about this relationship in the literature. The results show that this relationship is greatly affected by national culture. In this sense, countries with a high assertiveness and gender egalitarianism show a very negative relationship. Nevertheless, those with a higher future orientation, institutional collectivism, and a humane orientation reveal a positive correlation which reaches its maximum value in those countries with a high uncertainty avoidance.

Full text

Fo Pee Re iew A e soci ally esponsible beha io s paid o equally? A C oss - cul u al analysis. Jou nal: Co po a e Social Responsibili y and En i onmen al Managemen Manusc ip ID: CSR-12-0173.R1 Wiley - Manusc ip ype: Resea ch A icle Keywo ds: Co po a e Social Responsibili y, Na ional Cul u e, Financial Pe o mance, Me a-analysis, S akeholde s h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen Fo Pee Re iew A e socially esponsible beha io s paid o equally? A C oss-cul u al analysis. KEY WORDS: Co po a e Social Responsibili y, Financial Pe o mance, Me a-analysis, Na ional Cul u e, S akeholde s. Page 1 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew ABSTRACT: Based on he s ong in luence ha na ional cul u e has on CSR ac ions (Ins i u ional Theo y), i is necessa y o s udy how he inancial ou comes o CSR ac ions could be a ec ed by hese cul u al cha ac e is ics. This ac is pa icula ly in e es ing o manage s whose companies ope a e in di e en cul u es gi en ha hey ha e o deal wi h his aspec . The aim o his pape is o analyze he mode a o ole ha na ional cul u e could ha e on he CSR-FP ela ionship h ough a me a-analysis, hence helping o cla i y he deba e exis ing abou his ela ionship in he li e a u e. The esul s show ha his ela ionship is g ea ly a ec ed by na ional cul u e. In his sense, coun ies wi h a high asse i eness and gende egali a ianism show a e y nega i e ela ionship. Ne e heless, hose wi h a highe u u e o ien a ion, ins i u ional collec i ism and a humane o ien a ion e eal a posi i e co ela ion which eaches i s maximum alue in hose coun ies wi h a high unce ain y a oidance. Page 2 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew 1. INTRODUCTION Deba e is g owing abou he lack o ag eemen on he ela ionship be ween Co po a e Social Responsibili y (CSR) and Financial Pe o mance (FP) (Da idson &Wo ell, 1990, Ru e al, 2001). Al hough his is a much s udied ques ion, he indings a e he e ogeneous. In his sense, ecen wo ks ha e aimed o s udy he possible media o o mode a o ole ha ce ain a iables can ha e on his ela ionship o hope ully make a g ea e consensus abou his issue possible. Nowadays, he analysis o he e ec ha na ional cul u e has on i m managemen and pe o mance is one o he key a eas in in e na ional business esea ch (Venaik & B ewe , 2010). Gi en he g owing impo ance ha CSR has on he managemen and s a egy o he company (Ca oll & Shabana, 2010), some au ho s ha e empi ically s udied he s ong impac ha cul u al cha ac e is ics o coun ies ha e on he socially esponsible beha iou o hei companies (Waldman e al, 2006; Ringo & Zollo, 2007). O he s ha e ocused on he di e ences be ween coun ies (Singh & Ga cia, 2008; Yong, 2008; S ensson e al, 2009). The e o e, based on Ins i u ional Theo y (Baughn e al, 2007; Ma en & Moon, 2008), he CSR concep is di e en acco ding o he coun y (Jamali & Mi shak, 2006) and he expec a ions o he di e en s akeholde s should be alike in coun ies wi h simila cul u al cha ac e is ics. The e o e, hese a ia ions in he CSR concep ha e an in luence on he s age o he CSR de elopmen (Maon e al, 2010) in he coun y, and hey could a ec he expec ed ou comes o he CSR ac ions (pa icula ly hei FP), acco ding o Schol ens & Kang (2013). Su p isingly, he e ec ha he cul u al cha ac e is ics o coun ies ha e on he CSR-FP ela ionship has no been empi ically analyzed, despi e his ha ing been sugges ed by G ay e al (2001). Consequen ly, he aim o his esea ch is o analyze he in luence o na ional cul u e on he CSR-FP ela ionship in o de o ha e a be e unde s anding o i and hope ully make a g ea e consensus on his ela ionship possible. This is especially ele an o manage s o Mul ina ional Companies (MNC) because i could help hem o manage hei CSR s a egy and hei expec ed inancial ou comes depending on he coun y (Du an & Bajo, 2012). To achie e ou aim, ou sample was made up o 103 a icles ha analyze he ela ionship be ween CSR and FP in 27 di e en coun ies om all o e he wo ld om 2000 un il 2013. La e , we iden i y he di e en clus e s acco ding o he GLOBE na ional cul u al dimensions (House e al, 2004) as a speci ic and ela i ely objec i e assessmen o a coun y’s cul u e. Finally, we es ou hypo hesis by a me a-analy ical echnique. The esul s e eal ha he cul u al cha ac e is ics o he coun ies in which companies ope a e a ec he CSR-FP ela ionship due o he g ea di e ences iden i ied. In addi ion, he in oduc ion o ha mode a ing a iable helps o conside ably dec ease he he e ogenei y. Page 3 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew The e o e, hose cha ac e is ics ha p o ide a e y di e en CSR-FP ela ionship ha e been iden i ied. They ma ch a la ge nega i e ela ionship wi h coun ies wi h high asse i eness and gende egali a ianism. Ne e heless, he ela ionship is posi i e and s onge when he ins i u ional collec i ism, humane o ien a ion and unce ain y a oidance dimensions in he coun ies a e g ea e . The pape is o ganised as ollows. In Sec ion 2, we ocus on he deba e abou he ela ionship be ween CSR and FP and o mula e he ele an hypo hesis. In Sec ion 3, we look mo e closely a he s a is ical echniques we used: a clus e analysis and a me a- analysis. Sec ion 4 p esen s he esul s o he s udy. Finally, we show he indings in Sec ion 5, he limi a ions o he s udy and some o he lines o in es iga ion which emain open. 2. CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE In e es in he s udy o he ela ionship be ween CSR and FP began wi h Moskowi z (1972). This wo k has been con inued o e se e al decades o esea ch in which many a icles ha e been published, and, among hem, se e al li e a u e e iews (B amme & Milling on, 2005, Fe nandez & Luna, 2007; Beu den & Gössling, 2008). The s udies show ha he e is no widesp ead conclusion abou he exis ence o he ela ionship and e en less abou i s meaning. Se ing ou om he concep ual amewo k ha seeks o explain he ela ionship be ween CSR and FP, we ind ha mos accep ed heo e ical bases a e summa ized by P es on & O'Bannon (1997). These au ho s p opose six hypo heses which posi he a ious possibili ies ha allow o a ela ionship be ween CSR and FP, such as he Social Impac Hypo hesis, he Slack Resou ces Hypo hesis, Posi i e Syne gy, he T ade-o Hypo hesis, he Manage ial Oppo unism Hypo hesis and Nega i e Syne gy (as can be seen in Table 1.). INSERT TABLE 1 Based on hese hypo heses and he p e ious li e a u e, he e is no unanimi y abou he di ec ion o he ela ionship, since we can ind wo ks ha suppo he s udy o he ela ionship in bo h ways and o he s suppo ing a bidi ec ional ela ionship. Thus, we can ind wo ks ha ake CSR as he dependen a iable (P io e al, 2008, Choi & Jung, 2008; Apos olakau & Jackson, 2009; Soana, 2011; Su oca e al, 2010, Chih e al, 2010) , hose ha conside FP as he dependen a iable (Ba kus e al, 2006, Luo & Bha acha ya, 2006, Lopez e al, 2007, Fe nandez & Luna, 2007; Be one e al, 2007, Van de Laan e al, 2008 , Yu e al, 2009; Ve galli & Poddi , 2009; Mone a & O a, 2010) and o he s which s udy he bidi ec ional ela ionship (Nakao e al, 2007; Makni e al, 2009, Yang e al, 2010; A as e al, 2010; Fauzi, 2009). In his sense, he me a-analyses pe o med (O li zky e al, 2003; Allouche & La oche, 2005; Wu, 2006) come o he conclusion ha he ela ionship be ween CSR p ac ices and FP exis s and is posi i e. Howe e , hey highligh ha he s udy o he media ing o mode a ing ole o se e al a iables could be he key o cla i ying and unde s anding his Page 4 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew ela ionship be e – he hypo hesis o mode a o a iables (O li zky e al, 2003; Gomez, 2008). Some o he ields in which his has been s udied a e s akeholde managemen (Van de Laan e al, 2008), ea nings managemen (P io e al, 2008), he di e en ia ion o indus y and inno a ion capaci y (Hull & Ro henbe g, 2008), deb and he cha ac e is ics o boa ds (Dunn & Sain y, 2009), and in angible esou ces (Su oca e al, 2010). Howe e , he di e ences ha na ional cul u e has on he CSR-FP ela ionship ha e no been analyzed despi e hei being sugges ed by G ay e al (2001). No wi hs anding, some esea che s ha e s udied he s ong e ec ha a coun y’s cul u e has on he CSR beha io s o hei companies (Waldman e al, 2006; Ringo & Zollo, 2007). Addi ionally, in he specialized li e a u e we can ind signi ican di e ences in he e hical and en i onmen al beha io be ween he mos epu able U.S. companies and Eu ope (Fe nandez & Luna, 2007), be ween wo coun ies such as Spain and he UK (Singh & Ga cia, 2008), Aus alia and Malaysia (Yong, 2008), and be ween Sweden, Canada and Aus alia (S ensson e al, 2009). This was suppo ed by Ins i u ional Theo y (Baughn e al, 2007). This heo y allows he explo ing and compa ing o he mo i es o manage s conce ning CSR in na ional, cul u al and ins i u ional con ex s (Aguile a e al, 2005; Ma en & Moon, 2008). This is because he concep o “ins i u ions” could be unde s ood as “collec ions o ules and ou ines ha de ine ac ions in e ms o ela ions be ween oles and si ua ions” (Ma ch & Olsen, 1989: 160). Taking in o accoun ha he social esponsibili y o he companies is con ex ualized by na ional ins i u ions, he CSR beha io s a e hus di e en in each coun y (Jamali & Mi shak, 2006). This a ec s he inancial ou come expec ed (Schol ens & Kang, 2013). In his sense, he li e a u e shows ha while Anglo-Saxon and Eu opean companies ha e been ca ying ou CSR ac ions o decades and hese a e a he co e o he s a egy o hei business, o ganiza ions om de eloping coun ies ha e only s a ed o implemen hese p ac ices in ecen yea s in o de o legi ima e hemsel es (Moon & Shen, 2010). They ha e p io i ized hei s akeholde s coun ing on he FP expec ed (Jamali, 2008). Addi ionally, a ques ion is a ising in he li e a u e abou why companies a e commi ed o CSR and i hey a e eally ca ying i ou because hey a e ac ually engaged o i i is mo e a ques ion o window-d essing (Cai e al, 2012). Some coun ies a e o en c i icized o hei socially i esponsible beha io (Wang & Juslin, 2009) and hey a e he e o e ying o launch se e al CSR ini ia i es. S akeholde s a e mo e and mo e sensi i e o his ques ion and hey a e decisi e in he CSR-FP ela ionship ( he Social Impac Hypo hesis - F eeman, 1984). As a esul , we o mula e ou esea ch hypo hesis: H 1 : The cul u al cha ac e is ics o coun ies mode a e he ela ionship be ween CSR and FP. Page 5 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew 3. METHODOLOGY As men ioned ea lie , ou aim is o each a conclusion abou whe he a coun y’s cul u e a ec s he ela ionship es ablished be ween CSR and FP, based on a sample o 103 a icles om 2000 o 2013. To do so, we i s pe o med a clus e analysis, aking in o accoun he cul u al alues – based on he GLOBE classi ica ion (House e al, 2004) - o each o he coun ies in ol ed in o de o iden i y di e en g oups which would allow us o con as ou hypo hesis h ough he me a-analysis. 3.1. SAMPLE Ou sample is composed o 103 wo k i ems (see Appendix 1). I includes a b ie e e ence o he pe iod s udied, he size o he sample, and he geog aphical a ea e e ed o in each a icle. Fi s ly, o iden i y hem, hose a icles ha a e e e enced in he li e a u e e iew o Beu den & Gössling (2008) abou he ela ionship be ween CSR and FP om he ea ly 1990s un il 2007 ha e been included in he ini ial sample. Secondly, we pe o med a sea ch in he ISI Web o Knowledge and Scopus da abases. These we e chosen because hey con ain all he i ems om he jou nals which a e specialized in CSR and a e mo e enowned. The wo ds used in hese sea ches ha e been “Co po a e Social Responsibili y, Financial Pe o mance, Empi ical” and “Co po a e Social Responsibili y, Financial Pe o mance, Analysis” in o de o a oid heo e ical a icles. In addi ion, due o he impo an ole o he “publica ion bias” (Ki kham & Dwan, 2010) - which e en ques ions he obus ness o he conclusions eached- we included pape s om SRNN in ou sample. This is due o i being such a p es igious and illus ious in e na ional ne wo k. This bias is due o he ac ha many scien i ic pape s, mos ly wi h "nega i e" esul s ( hose which ind no signi ican di e ences, o which ha e esul s ha go agains he s udy hypo hesis o he es ablished no m) ne e ge published, ake longe o do so o a e less ci ed in o he publica ions. A e collec ing all he wo k i ems, we pu hem in o de and ollowed p ocedu es o elimina e any duplica ion ha migh exis o ha ing used di e en sou ces. Subsequen ly, we also had o exclude i ems o he ollowing easons: 1. Theo e ical a icles - in which he ela ionship be ween CSR and FP is no s udied quan i a i ely- as hey a e no use ul o ou pu pose o eaching a conclusion on empi ical e idence. 2. S udies published p io o 2000, because a he beginning o he cen u y new ways o epo ing and aluing CSR ac ions (DJSI, KLD) ha e appea ed wo ldwide. Addi ionally, Quazi & Richa dson (2012) sugges ed ha i would be be e o compa e pe iods ha a e no oo long as CSR s a egy is cons an ly e ol ing. 3. We had o exclude s udies ha do no p o ide some s a is ics ha could be ans o med in o Pea son co ela ion coe icien s, in acco dance wi h he o mulas p oposed by Wol (1986), Rosen hal (1991) and Wilson & Lipsey (2000). Page 6 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew 4. Finally, we emo ed hose a icles ha we e made up o an in e na ional sample and did no p o ide an independen coe icien o each coun y. Once we had he clus e s, we decided o also elimina e hose which in ol e wo o h ee di e en coun ies because all o he coun ies a e no in he same g oup. 3.2. MODERATOR VARIABLE: THE NATIONAL CULTURE The e is no uni e sal ag eemen in he social sciences abou de ining he e m “cul u e”. Gene ally speaking, cul u e is used o e e o a se o pa ame e s o a g oup ha se s his g oup apa om ano he g oup in a signi ican way. Fo House e al (2004), cul u e se es as a amewo k ha allows us o in e p e and gi e meaning o he signi ican e en s ha esul om he common expe iences o membe s o a g oup, which, being an issue o g ea impo ance, a e ansmi ed o e gene a ions. The undamen al ea u e o cul u e is ha i is a social design ha a ec s he majo i y o p ac ices and social p ocesses. In his way, much social beha io can be unde s ood by he p e ailing cul u e. CSR p ac ices will be he e o e condi ioned by each coun y’s social design and cul u e. Yong (2008) indica ed ha di e en cul u al a iables a ec ed he a i udes o manage s conce ning p o i and social a i udes in he business and ound ha manage s wo king in Aus alia a e he mos socially conside a e owa d hei employees, cus ome s and en i omen , while hose employed in Malaysia had he highes ega d o p o i . S ensson e al (2009) ound ha co po a ions ope a ing in Sweden ha e u ilized e hical s uc u es and p ocesses di e en ly om hei Canadian and/o Aus alian coun e pa s, and ha in each cul u e he way in which companies ashion hei app oach o business e hics appea s cong uen wi h hei na ional cul u al alues. Ringo & Zollo (2007) sugges ha na ional cul u e dimensions ha e a s ong impac on he CSR beha io o o ganiza ions. Va ious s udies ha e a emp ed o iden i y dimensions o cul u al alues ha a e use ul in explaining he cul u al di e ences be ween coun ies. The i s was Ho s ede’s (1980), which iden i ied 4-5 cul u al dimensions. This was ollowed by se e al o he wo ks which aimed o imp o e, expand o cla i y he measu emen o a coun y’s cul u e. In esponse o his concep ual de elopmen , we can include he cul u al alues s udies o Schwa z (1992, 1994), o Ingleha s (1977, 2001, 2004) and o T ompenaa s (1993), and inally, GLOBE’s cul u al amewo k (House e al, 2004). Ho s ede's o iginal esea ch (1980) was based on a ques ionnai e sen o IBM employees in 40 coun ies and wo ime pe iods (1967-1968) and (1971-1973). Ho s ede iden i ied ou cul u al dimensions ha dis inguished di e en coun ies. These we e e e ed o as powe dis ance, unce ain y a oidance, indi idualism and masculini y 1 . La e (1987) he added a i h cul u al dimension called long- e m o ien a ion. In 2004, he GLOBE esea ch p og am - he ac onym o Global Leade ship O ganiza ional Beha io E ec i eness (House e al, 2004)- p esen ed he esul s o esea ch whose main aim was 1 Powe dis ance: The deg ee o which a socie y accep s he unequal dis ibu ion o powe in ins i u ions and o ganiza ions. Unce ain y A oidance: Re lec s ha people in a coun y p e e s uc u ed si ua ions o uns uc u ed si ua ions.Indi idualism: The deg ee o which indi iduals p e e o ac as such a he han as membe s o a g oup. Masculini y: The deg ee o which alues such as asse i eness, pe o mance, success and compe i i eness - associa ed wi h he male ole - p e ail o e alues such as quali y o li e, pe sonal ela ionships, se ice, solida i y - alues associa ed wi h he eminine ole. (Ho s ede, 2000) Page 7 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew o desc ibe, unde s and and p edic he in luence o cul u al a iables on leade ship, p ocess managemen and e ec i eness anywhe e in he wo ld. This p og am began in 1993. I used da a om 825 o ganiza ions in 62 coun ies, and iden i ied 9 dimensions ha we e ca ego ized as: unce ain y a oidance, powe dis ance, emphasis in socie y on collec i ism, amily and g oup collec i is p ac ices, gende equali y, asse i eness, u u e o ien a ion, pe o med o ien a ion and human o ien a ion 2 . As Robbins (2004) poin ed ou , Ho s ede's cul u al dimensions ha e become he basic amewo k o di e en ia ing na ional cul u es, hough da a which emana e om a single company - namely IBM- and which a e abou 40 yea s old, can educe and e ode he abili y o explain he cul u al di e si y be ween coun ies. A compa ison o he dimensions o GLOBE and Ho s ede shows ha he o me upda es and ex ends Ho s ede’s wo k. Ho s ede’s and GLOBE’s dimensions a e hose mos used in s udies abou coun y cul u e (Shi & Wang, 2011). Howe e , s udies based on bo h models eached simila conclusions (Ringo & Zollo, 2007), ega dless o he cul u al classi ica ion used. In his sense, he na ional cul u al dimensions o GLOBE (House e al, 2004) (Appendix 2) a e conside ed o be a mo e up- o-da e se o cul u al measu es (Chhoka e al, 2007; Ringo & Zollo, 2007) and a la ge numbe o cul u al cha ac e is ics a e analyzed. Addi ionally, he measu es a e displayed by people wi hin ha cul u e (no only manage s), hence being mo e app op ia e o explaining socie al ou comes (S ephan & Uhlane , 2010). Fo all hese easons, we a e going o ake in o accoun GLOBE´s cul u al cha ac e is ics. We ca y ou a clus e analysis in e ms o hese a iables in o de o iden i y g oups o coun ies wi h simila cul u al cha ac e is ics. To do so, we i s o all pe o m a k-means clus e , since he numbe o coun ies in he sample (27) is high and ou in en ion is o educe he he e ogenei y wi hin g oups. 3.3. META-ANALYSIS Me a-analysis is a s a is ical echnique used o quan i a i ely in eg a e he esul s o p e ious s udies on a speci ic esea ch opic in o de o ob ain a gene al conclusion abou i (Sanchez-Meca, 2008). 2 Pe o mance O ien a ion: The deg ee o which a g oup encou ages and ewa ds g oup membe s o pe o mance imp o emen and excellence. Fu u e O ien a ion: The ex en o which indi iduals engage in u u e-o ien ed beha io s such as delaying g a i ica ion, planning, and in es ing in he u u e. Humane O ien a ion: The deg ee o which a g oup encou ages and ewa ds indi iduals o being ai , al uis ic, gene ous, ca ing, and kind o o he s. Gende egali a ianism: The deg ee o which a g oup minimizes gende inequali y. Asse i eness: The deg ee o which indi iduals a e asse i e, con on a ional and agg essi e in hei ela ions wi h o he s. Ins i u ional Collec i ism: The deg ee o which o ganiza ional and socie al ins i u ional p ac ices encou age and ewa d he collec i e dis ibu ion o esou ces and collec i e ac ion. In-g oup Collec i ism: The deg ee o which indi iduals exp ess p ide, loyal y and cohesi eness in hei o ganiza ions and amilies. 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DOI: 10.1108/00251740910978304 Page 23 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew CAUSAL SEQUENCE SIGN OF THE RELATIONSHIP Posi i e Neu al Nega i e CSR → FP Social Impac Hypo hesis Hypo hesis o mode a o a iables T ade-O Hypo hesis CSR ← FP Slack Resou ces Hypo hesis Manage ial Oppo unism Hypo hesis CSR ↔ FP Posi i e Syne gy Nega i e Syne gy Table 1: Types o ela ionship be ween CSR and FP. Sou ce: P es on & O'Bannon (1997), Gomez (2008). K N E ec size p- alue Con idence in e al Tes o homogenei y 75% CSR-CFP 103 31878 0.0674 0.003 0.0233 0.1114 732.16 11.77 G oup 1 15 2063 -0.0508 0.35 -0.1481 0.0466 68.74 125.92 G oup 2 34 12591 0.0852 0.08 -0.0091 0.1795 311.27 214.46 G oup 3 54 17224 0.068 5 0.003 0.0196 0.1174 319.34 26.99 The con idence in e al is calcula ed wi h a p obabili y o 95%. The es o homogenei y h ough he Q s a is ic and associa ed p obabili y dis ibu ion acco ding o he Chi-squa e. Table 2: Mode a ion o coun ies g ouped by GLOBE. K N E ec size p- alue Con idence in e al Tes o homogenei y 75% CSR-CFP 103 31878 0.0674 0.003 0.0233 0.1114 732.16 11.77 G oup 1_1 11 1467 0.0127 0.81 -0.0898 0.1151 29.52 294.62 G oup 1_2 4 596 - 0.2069 0.07 - 0.4292 0.015 3 18.77 424.56 G oup 2_1 6 2686 0.0916 0.001 0.0430 0.1402 17.06 501.52 G oup 2_2 28 9905 0.0835 0.115 - 0.0304 0.1973 294.07 29.17 G oup 3_1 47 15796 0.0570 0.02 0.0128 0.1011 180.02 48.02 G oup 3_2 7 1428 0.1964 0.125 -0.0522 0.4450 81.23 99.00 The con idence in e al is calcula ed wi h a p obabili y o 95%. The es o homogenei y is h ough he Q s a is ic and associa ed p obabili y dis ibu ion acco ding o he Chi-squa e. Table 3: Mode a ion o coun ies g ouped by GLOBE (II) Page 24 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew Appendix 5 T es o equali y o means d Sig. Means di e ence S anda d e o o di e ence Pe o mance_O ien a ion - 1.176 9 . 270 . 25071 . 21313 Fu u e_O ien a ion .502 9 .628 . 0 9071 . 18073 Gende -.480 9 .642 -.10714 .22301 Asse i eness .557 9 .591 .13714 .24626 Ins i u ional_collec i ism 1.657 9 .132 .35750 .21576 In-g oup_collec i ism -3.953 9 .003 -.71646 .18079 Powe _dis ance - .470 9 .650 - .0 7429 .1 5818 Humane_O ien a ion - 2.762 9 .022 - . 55036 .1 9924 Unce ain y _a oidance .148 9 .886 - . 56746 . 64675 HIERARCHICAL CLUSTER ANALYSIS Dend og am using A e age Linkage (Be ween G oups) Rescaled Dis ance Clus e Combine Page 31 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew Appendix 6 T es o equali y o means d Sig. Means di e ence S anda d e o o di e ence Pe o mance_O ien a ion .90 2 8 . 393 . 18167 .2 0130 Fu u e_O ien a ion .016 8 .988 .00333 .21230 Gende .202 8 .845 .03750 .18572 Asse i eness 1.476 8 .178 .37750 .25577 Ins i u ional_collec i ism -1.356 8 .212 -.33333 .24575 In-g oup_collec i ism 3.580 8 .007 . 4 1 500 .1 1591 Pow e _dis ance .904 8 . 393 . 25083 . 27756 Humane_O ien a ion - 3.716 8 .006 - .5 9583 . 16033 Unce ain y _a oidance . 720 8 . 492 - . 18833 . 26153 HIERARCHICAL CLUSTER ANALYSIS Dend og am using A e age Linkage (Be ween G oups) Rescaled Dis ance Clus e Combine Page 32 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew Appendix 7 CLUSTERS’ MEAN VALUES Ini ial Clus e s G oup 1 G oup 2 G oup 3 1 2 3 1.1 1.2 2.1 2.2 3.1 3.2 Pe o mance_O ien a ion 3.84 4.32 4.25 3.87 3.77 4.17 4.42 4.25 4.25 Fu u e_O ien a ion 3.58 4.07 4.24 3.69 3.35 4.13 4.03 4.24 4.23 Gende 3.43 3.25 3.51 3.22 3.86 3.18 3.29 3.49 3.52 Asse i eness 4.29 4.09 4.03 4.20 4.47 4.18 4.04 4.17 3.89 Ins i u ional_collec i ism 3.85 4.57 4.48 3.91 3.73 4.80 4.44 4.35 4.62 In-g oup_collec i ism 5.27 5.39 3.94 5.51 4.81 4.93 5.65 4.17 3.72 Powe _dis ance 5.45 5.15 4.75 5.47 5.42 5.10 5.17 4.90 4.60 Humane_O ien a ion 3.60 4.40 4.05 3.71 3.38 4.42 4.38 4.12 3.98 Unce ain y_a oidance 3.78 4.18 4.80 3.78 3.78 3.83 4.38 4.56 5.04 Page 33 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew Figu e 1: Clus e s esul ing om clus e analysis based on GLOBE cul u al dimensions. 160x122mm (96 x 96 DPI) Page 34 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 Fo Pee Re iew Figu e 2: Clus e s esul ing om clus e analysis based on cul u al dimensions wi hin he GLOBE g oups 1, 2 and 3. 147x155mm (96 x 96 DPI) Page 35 o 35 h p://mc.manusc ip cen al.com/cs em Co po a e Social Responsibili y and En i onmen al Managemen 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60