Evolución histórica del cultivo del olivo, desarrollo local y oleoturismo

(YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± (92/8&,Ï1+,67Ï5,&$'(/&8/7,92'(/2/,92'(6$552//2 /2&$/<2/(2785,602 5DGKRXDQH&+.,5 'RFWRUDQGRHQ7XULVPR 7HPiWLFD&XOWXUD3DWULPRQLR*HRJUDItD+LVWRULD$UWH\$QWURSRORJtD (VFXHOD,QWHUQDFLRQDOGH'RFWRUDGR 8QLYHUVLGDG5H\-XDQ&DUORV±0DGULG $SDUWDGRGH&RUUHRVQ 0DGULG  FKNLUBUDGKRXDQH#\DKRRFRPDUUFKNLU#DOXPQRVXUMFHV Impulso al Desarrollo Econónmico a través del Turismo 105 VIII Jornadas de Investigación en Turismo 106 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± ,1752'8&&,Ï1 (O GHVDUUROOR GHO FXOWLYR GHO ROLYR D OR ODUJR GH ORV VLJORV SDVDGRV WHQtD ILQHV HFRQyPLFRVVRFLDOHV\HVWUDWpJLFRV6HDPSOLyHQWRQFHVODVXSHUILFLHGHGLFDGDDHVWD DFWLYLGDG6HUHJLVWUDURQLQQRYDFLRQHV\PHMRUtDVHQORVFXOWLYRV<GHVGHHOSXQWRGH YLVWDFXOWXUDOVHFUHyXQGHVWDFDGRSDWULPRQLRROHtFRODTXHKR\HQGtDIRUPDSDUWHGH ODVUXWDVGHOROLYRDQLYHOPXQGLDO$OJXQRVGHHVWRVSDWULPRQLRVHVWiQELHQFRQVHUYDGRV \H[SORWDGRVDILQHVGHGLYXOJDFLyQGHODFXOWXUDGHOROLYR2WURVVHHVWiQDEDQGRQDQGR \GHDKtDXWRGHVWUX\pQGRVH &RQHOSUHVHQWHWUDEDMRYDPRVDGHPRVWUDUODUHODFLyQTXHH[LVWHHQWUHROLYLFXOWXUD\ GHVDUUROORORFDOSRUXQODGR\HQWUHROHRWXULVPR\GHVDUUROORORFDOSRURWURODGR 7UDVODSUHVHQWDFLyQGHODPHWRGRORJtDDGRSWDGDGHGLFDUHPRVODWHUFHUDVHFFLyQ DOD HYROXFLyQ KLVWyULFD GHO FXOWLYR GHO ROLYR /D VHFFLyQ TXH VLJXH VH GHGLFDUi D OD SUHVHQWDFLyQGHORVUHVXOWDGRVGHHVWDHYROXFLyQKLVWyULFDDVtFRPRDVXLQWHUSUHWDFLyQ 0(72'2/2*Ë$ (O FXOWLYR GHO ROLYR VH FUHy \ VH GHVDUUROOy HQ OD FXHQFD GHO PHGLWHUUiQHR 'DGD OD LPSRUWDQFLDGHHVWHGDWRYDPRVDYHUGRVFDVRVGHHYROXFLyQGHHVWHFXOWLYRWDQWRHQ (VSDxD FRPR HQ 7~QH] 3DUD HOOR QRV EDVDUHPRV VREUH OD OHFWXUD GH OD ELEOLRJUDItD PHQFLRQDGDDVtFRPRVREUHODVYLVLWDVGHFDPSRUHDOL]DGDVDGRVFRPDUFDVGHO6XUGH 7~QH] /DYLVLWDGHFDPSRUHDOL]DGDHQ7~QH]VHGHGLFyDDOJXQRVHOHPHQWRVGHOSDWULPRQLR ROHtFROD(QSULPHUOXJDUGHVFXEULUHPRV0DWPDWDXQRGHORVSULQFLSDOHVDVHQWDPLHQWRV GHORVEHUpEHUHVHQ/D%HUEHUtD0DWPDWDHVXQFRQMXQWRGHFDVDVWURJORGLWDVXQPHUR HMHPSOR GH OD DGDSWDFLyQ GH ODV JHQHUDFLRQHV SDVDGDV DO HQWRUQR QDWXUDO (O SXHEOR PDQLIHVWyXQDDFWLYLGDGROHtFRODWUDGLFLRQDO \ D SHTXHxD HVFDODTXH OR GHPXHVWUD OD H[LVWHQFLDGHPROLQRVVXEWHUUiQHRVGHDFHLWHGHROLYD/DYLVLWDGHHVWHGLFKRPROLQR UHIOHMDUiVXYDORUH[FHSFLRQDO\XQLYHUVDO 'DWDGHO GH DJRVWRGH  \KD VLGRRUJDQL]DGDHQFRODERUDFLyQFRQOD 6HxRUD 1DMHW HQFDUJDGD GH OD RILFLQD GH WXULVPR GH ³0DWPDWD´ \ HO 6HxRU $QWRQLR =DIUD DQLPDGRUFXOWXUDOWpFQLFRGHOD$VRFLDFLyQSDUDHO'HVDUUROORGHO*XDGDMR]\&DPSLxD Impulso al Desarrollo Econónmico a través del Turismo 107 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± (VWH GH &yUGRED 6HFUHWDULR GH OD &RIUDGtD GH $PLJRV GHO 2OLYR GH %DHQD \ FRRUGLQDGRUGHODV$FWLYLGDGHVGHO0XVHRGHO2OLYDU\GHO$FHLWHGH%DHQD/DVHxRUD 1DMHWQRVSXVRHQFRQWDFWRFRQXQJXtDORFDOTXHQRVHQVHxyODULTXH]DQDWXUDOFXOWXUDO HLQGXVWULDOGHHVWHWHUULWRULRVHWUDWDGHXQYHUGDGHURSDWULPRQLRLQWHJUDOH[FHSFLRQDO\ XQLYHUVDO /DVHJXQGDYLVLWDVHGLULJHD0DKDUpV XQDGHODVSULQFLSDOHVFRPDUFDVROHtFRODVGHO SDtV9DPRVDYLVLWDUH[DFWDPHQWHXQPROLQRWUDGLFLRQDOGHDFHLWHGHROLYDFRQVWLWXLGR SRUXQDSLHGUDGHPROWXUDFLyQWLUDGDSRUEXH\HV/XHJRODH[WUDFFLyQGHDFHLWHGHROLYD VHKDFtDPHGLDQWHSLVDUODSDVWDHQSULPHUOXJDU\VXPH]FODFRQHODJXDSDUDH[WUDHU PiVDFHLWHHQVHJXQGROXJDU&RQODFRPSDUDFLyQHQWUHORVGRVPROLQRVVHGHGXFLUiOD LPSRUWDQFLDGHOWXULVPRROHtFRODHQODFRQVHUYDFLyQGHOSDWULPRQLR +DELHQGR GHWDOODGR ORV HVWXGLRV FRPSDUDWLYRV GH HVWD HYROXFLyQ KLVWyULFD FRPR ODV YLVLWDV GH FDPSR DQDOL]DUHPRV ORV UHVXOWDGRV \ GHVWDFDUHPRV ODV HVWUDWHJLDV HFRQyPLFDVVRFLDOHV\SROtWLFDVDGRSWDGDV\UHODFLRQDGDVWDQWRDODROLYLFXOWXUDFRPRDO ROHRWXULVPR&RPSUHQGHUHPRVYDULDVQRFLRQHVWDOHVFRPRGHVDUUROORORFDODQiOLVLVGH FRPSHWHQFLDGLIHUHQFLDFLyQGLYHUVLILFDFLyQEXVLQHVVGLVLJQ« (92/8&,Ï1+,67Ï5,&$'(/&8/7,92'(/2/,92 (YROXFLyQKLVWyULFDGHODROLYLFXOWXUDHQ$QGDOXFtD -XDQ(6/$9$*$/$1HQVXOLEUR³/DV5XWDVGHO2OLYRHQ$QGDOXFtD´UHSURGXFHXQ YLDMHDWUDYpVGHORVPDUHVGHOROLYRGH$QGDOXFtDHPSUHQGLGRSRUXQHPSOHDGRMDSRQpV UHSUHVHQWDQGR XQD HPSUHVD QLSRQD HVSHFLDOL]DGD HQ SURGXFLU SURGXFWRV FRVPpWLFRV D SDUWLUGHDFHLWHVGHROLYDH[WUDYLUJHQGHPi[LPDFDOLGDG (VWH YLDMHHQULTXHFHGRU HQ FXDQWR DFRQWDFWRV VRFLDOHV UHDOL]DGRVDVtFRPRFXOWXUDH KLVWRULDGHVFXELHUWDQRVHQVHxDXQDSDUWHGHODKLVWRULDGHOROLYRHQ$QGDOXFtDDORODUJR GHORVVLJORVSDVDGRV $ORODUJRGHODKLVWRULDORVHPSHUDGRUHVURPDQRVVHDVHJXUDEDQODOHDOWDGGHODSOHEH XUEDQD R VHD OD FODVH VRFLDO PiV EDMD PHGLDQWH UHSDUWRV JUDWXLWRV GH DOLPHQWRV \ WDPELpQFRQHVSHFWiFXORVS~EOLFRVRVHDHO³SDQHQHWFLUFHQVHV´SDQ\FLUFR /RV DOLPHQWRV HVWDEDQ UHSUHVHQWDGRV SRU OD $QQǀQD (VWD SDODEUD ODWLQD VLJQLILFD ³6HJXULGDG6RFLDO5RPDQD´ VIII Jornadas de Investigación en Turismo 108 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± $O SULQFLSLR OD DQQǀQD FRQVLVWtD SULQFLSDOPHQWH HQ WULJR \ HQ DOJXQDV RFDVLRQHV HO DFHLWH 3HUR D SDUWLU GH OD pSRFD GHO HPSHUDGRU $GULDQR VH HPSH]y D UHSDUWLU UHJXODUPHQWH DFHLWH XQRV  OLWURV SRU SHUVRQD \ SRU DxR SDUD XQD SREODFLyQ DSUR[LPDGDPHQWHGHXQRVPLOORQHV 'HELGRDHVR5RPDVHYLRHQODQHFHVLGDGGHGLVSRQHUPXFKDFDQWLGDGGHDFHLWHSDUD KDFHUIUHQWHDODVQHFHVLGDGHVGHFXPSOLUFRQODDQQǀQD 6LHQGR HO FXOWLYR GHO ROLYR XQD H[FOXVLYD DFWLYLGDG DJUtFROD GH OD FXHQFD GHO PHGLWHUUiQHRHQODpSRFDODVQHFHVLGDGHVGH5RPDKDQKHFKRTXHODGHPDQGDHQHORUR OtTXLGRDXPHQWH\IRPHQWHFRQHOORHOLQFUHPHQWRGHODSURGXFFLyQHQ$QGDOXFtD /RVVLJORV,,\ ,,,KDQRWRUJDGRDODFHLWHDQGDOX]XQDEXHQDUHSXWDFLyQHQ5RPD6H HVWLPDQTXHHQHVWHSHUtRGRXQDVPLOORQHVGHiQIRUDVGHDFHLWHGHROLYDDQGDOX]KDQ VDOLGRGHOSXHUWRGH6HYLOODFRQGHVWLQRHOSXHUWRGH2VWLD5RPD /DV H[FDYDFLRQHV DUTXHROyJLFDV KDQ VDFDGR D OD OX] ORV  PHWURV FXDGUDGRV GH iQIRUDVURWDVGHVFXELHUWDVHQHOIDPRVRPRQWHGHORVWLHVWRVRPHMRUGLFKRHO7HVWDFFLR IRWR )RWR(O7HVWDFFLR (YROXFLyQKLVWyULFDGHODROLYLFXOWXUDHQ7~QH] Impulso al Desarrollo Econónmico a través del Turismo 109 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± 0RKDPPHG +DVVLQH )$17$5  GHFODUy TXH ODV LQYHVWLJDFLRQHV KLVWyULFDV GHPRVWUDURQTXHORVSULPHURVUDVWURVGHOROLYRHQ7~QH]GDWDQGHGHODpSRFDGHORV FDUWDJLQHVHV'DQGRPiVSUHFLVLyQDHVWDLQIRUPDFLyQIXHURQORV%DQL.DQkQTXLHQHV DSRUWDURQ HVWH iUERO D 7~QH] SHUR IXHURQ ORV IHQLFLRV \ ORV FDUWDJLQHVHV TXLHQHV H[SDQGLHURQVXFXOWLYRHQHOSDtV3ODQWDURQPXFKRVROLYRVHQJUDQGHVVXSHUILFLHV\ORV FXLGDURQPXFKR $QtEDOHQODHUDS~QLFDYHOyHQTXHVXVVROGDGRVSDUWLFLSDUDQHQODSODQWDFLyQGHORV ROLYRVVREUHWRGRHQODFRVWD\HVSHFLDOPHQWHGXUDQWHODVHJXQGDJXHUUDS~QLFD (VWRSHUPLWLy&DUWDJROD3~QLFDODpSRFDS~QLFDHQ7~QH]GDWDGHOVLJOR9$QWHVGH &ULVWRJR]DUGHXQH[FHGHQWHHQODSURGXFFLyQGHODFHLWHGHROLYD\DVtH[SRUWDUKDFLD RWURVSDtVHVGHOPHGLWHUUiQHR (OGHVDUUROORDJUtFRODGH&DUWDJRHQHVWDpSRFDDWUDMRODDWHQFLyQGH5RPDTXHHVWDED HQIUHQWiQGRVHDODSRWHQWHFRPSHWHQFLDGHORVFDUWDJLQHVHV &XDQGRORVURPDQRVRFXSDURQHO1RUWHGHÈIULFDORVKDELWDQWHVGHHVWDUHJLyQ\DKDQ WHQLGRGHVDUUROODGRHOFXOWLYRGHOROLYR(QHIHFWRORVEHUpEHUHVVXSLHURQWUDVSODQWDUORV ³ROpDVWUHV´PLHQWUDVTXHORVFDUWDJLQHVHVTXLHQHVHVWXYLHURQRFXSDQGRHOWHUULWRULR\D KDEtDQHPSH]DGRDGHVDUUROODUXQYHUGDGHURFXOWLYRDOOt$VtORVURPDQRVDSURYHFKDURQ GHODH[SHULHQFLDGHORVS~QLFRVFDUWDJLQHVHVSDUDH[WHQGHUHOFXOWLYRGHOROLYRHQWRGR HO WHUULWRULR TXH RFXSDURQ 3RU VX ODGR ORV EHUpEHUHV FRQVWLWX\HURQ XQD FRORQLD GH H[SORWDFLyQSDUDORVURPDQRV(QHIHFWRGHELGRDODVJXHUUDVFLYLOHVGHVDSDUHFLyHQ ,WDOLDODFODVHPHGLDQD\FRPRFRQVHFXHQFLDGHVDSDUHFLyODFODVHFDPSHVLQDTXHHVWDED ODEUDQGRORVROLYDUHV*UDFLDVDODSUHVHQFLDGHODPDQRGHREUDEHUHEHUHHQHO1RUWHGH ÈIULFD 5RPD KDEUtD SRGLGR DEDVWHFHUVH HQ DFHLWH GH ROLYD FX\R FRQVXPR HVWDED DXPHQWDQGR 5(68/7$'26<$1È/,6,6(92/8&,Ï1+,67Ï5,&$'(/&8/7,92'(/ 2/,92 5HVXOWDGRV VIII Jornadas de Investigación en Turismo 110 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± (Q$QGDOXFtDHOGHVDUUROORGHODROLYLFXOWXUDSULQFLSDOPHQWHHQORVVLJORV,,\,,,KD VLGRIUXWRGHXQDHVWUDWHJLDSROtWLFR±VRFLDOGHO,PSHULRURPDQRUHIOHMDQGRDVtXQPHUR HMHPSORGHGHVDUUROORORFDO )RWRÈQIRUDVTXHIRUPDQHO7HVWDFFLR (QHO1RUWHGHÈIULFD(OGHVDUUROORGHOFXOWLYRGHOROLYRQRHUDTXHWXYLHUDXQSURSyVLWR HFRQyPLFR$OFRQWUDULRVLUYLyGHKHUUDPLHQWDHVWUDWpJLFD(QHIHFWRORVFDPSRVVREUH WRGR GH FHUHDOHV GHO VXU GH HVWD UHJLyQ SDGHFLHURQ ODV LQFXUVLRQHV GH ORV QyPDGDV *HWXORV(VWRV~OWLPRVVHUHWLUDQHQODpSRFDGHODVFDPSDxDVROHtFRODVKDFLDHOGHVLHUWR GRQGHVDTXHDQORVFDPSRVGHFHUHDOHVVDWLVIDFLHQGRVXVQHFHVLGDGHVDOLPHQWLFLDVSRU XQODGR\HOSDVWRSDUDVXVUHEDxRVSRURWURODGR&RPRORVROLYRVSRGUtDQVDWLVIDFHUODV PLVPDVQHFHVLGDGHVSDUDORVQyPDGDV*HWXORV\FRQHOILQGHHYLWDUORVVDTXHRVGHORV FDPSRVGHFHUHDOHVORVURPDQRVSURFHGLHURQDODSODQWDFLyQGHROLYRVSDUDDVHJXUDUHO DVHQWDPLHQWRGHORVLQGtJHQDVKD\TXHVHxDODUTXHHOVHFWRUROLYDUHURHQHVWDpSRFDHUD PiVUHQWDEOHTXHHOVHFWRUGHYLG(VWHPLVPRHUDPiVUHQWDEOHTXH HO VHFWRU GH FHUHDOHV (VWH WUDVSDVR GH OD YLGD QyPDGD DO DVHQWDPLHQWR PiV HVWDEOH KD VLGR Impulso al Desarrollo Econónmico a través del Turismo 111 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± PHQFLRQDGRSRU&$036±)$%5(5SUHFLVDQGRTXHHQODpSRFDGH&(6$5HQ OD%\VDFqQH\PiVKDFLDHOQRUWHOD³/H[PDQFLDQD´RWRUJyDORVODEUDGRUHVSODQWDQGR ROLYRV\YLGHOGHUHFKRUHDOVREUHORV³VXEFHVLYHVSDOXVWUHV´\VLOYHVWUHVGHOGRPLQLR S~EOLFR $GHPiV 'RPLFLDQR GHFLGLy DUUDQFDU YLG SDUD SHUPLWLU OD H[WHQVLyQ GH ORV ROLYRV 'LFKR HVR ORV EHUpEHUHV IXHURQ ORV SURWDJRQLVWDV GH XQD HVWUDWHJLD HFRQyPLFD \ FLHQWtILFDSDUDORVURPDQRV0LHQWUDVTXHORVLQGtJHQDV*HWXORVIXHURQORVSURWDJRQLVWDV GHXQDHVWUDWHJLDSROtWLFD(VWDVHVWUDWHJLDVKDQSHUPLWLGRORJUDUXQGHVDUUROORORFDOHQ XQRVWLHPSRVTXHQLVLTXLHUDVXVFUHDGRUHVORKDQFRQFHELGRHQWDOGHVDUUROOR (VWH GHVDUUROOR ORFDO WDQWR HQ $QGDOXFtD FRPR HQ HO 1RUWH GH $IULFD SHUPLWLy OD FUHDFLyQ GH XQ SDWULPRQLRFXOWXUDO TXH VH FRQVLGHUD VLQJXODU FRPRHVHOHMHPSORGH 0DWPDWDHQHOVXUGH7~QH] 0DWPDWD HV XQ SXHEOR GH  KDELWDQWHV XELFDGR HQ XQD GHSUHVLyQ VHPEUDGD SRU LQQXPHUDEOHV PLQ~VFXODV FROLQDV (O ³SDtV´ GH 0DWPDWD TXH VH H[WLHQGH HQ OD H[WUHPLGDGQRUWHGHODFRUGLOOHUD'DKDUHQJOREDRWURVOXJDUHVGHLQWHUpVFRPR7MLPD +DGGqJH 7DPH]UHW FRQRFLGRV SRU VXV FDVDV GH SLHGUD VHFD FROJDGDV D OD PRQWDxD 7DPELpQVHSXHGHSUHVHQWDUHOFDVRGH%pQL$wVVDGRQGHODVFDVDVWURJORGLWDVJR]DQGH XQDOWRQLYHOGHSHUIHFFLyQ VIII Jornadas de Investigación en Turismo 112 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± )RWR3DLVDMHGHO&DPLQRKDFLD0DWPDWD /RV EHUpEHUHV WHQtDQ FRPR FDSLWDO 0DWPDWD 9LYtDQ HQ HO SXHEOR GHVGH KDFH PXFKR WLHPSR+DQVLGRFRQTXLVWDGRVSRUPXFKDVSREODFLRQHVORV2VPDQVORV%iUEDURVORV )HQLFLRV\ORV)UDQFHVHV9LYtDQHQODVEDUUDFDVFDVDVFRQVWUXLGDVSRUVXVHQHPLJRV &XDQGR YLQLHURQ ORV WXUFRV \ OHV REOLJDURQ D SDJDU H[FHVLYRV LPSXHVWRV GHMDURQ OD FLXGDG\HPSH]DURQDYLYLUHQODVFDYHUQDV/RVEHUpEHUHVTXHUHSUHVHQWDQHOGHOD SREODFLyQWXQHFLQDVXSLHURQFRQVHUYDUVXVSURSLDVWUDGLFLRQHVOHQJXD\FXOWXUD )RWR)RWRVDWpOLWHGH0DWPDWD Impulso al Desarrollo Econónmico a través del Turismo 113 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± )RWR9LVWDGHVGHHOH[WHULRUGHOPROLQRGH$wFKRXFKD <HVWHHVHODVSHFWRDOLQWHULRU )RWR9LVWDLQWHULRUGHOPROLQRGH$wFKRXFKD 'HODSDVWDGHDFHLWXQDVTXHVHDFXPXODHQHOOXJDUGHPROWXUDFLyQVHSXHGHH[WUDHUHO DFHLWHGHROLYDVLQQLQJXQDSUHQVDVHOODPD³$MPL´H[SOLFDOD6HxRUD0QtDKLMDGHOD 6HxRUD$wFKRXFKD(VHTXLYDOHQWHDODIORUGHODFHLWH(VWDPLVPDSDVWDVHWUDVODGDDXQ FXDUWR IRWR Q  TXH GLVSRQH GH XQD SHTXHxD FXHQFD GH FDVL  FHQWtPHWURV GH SURIXQGLGDG$OOtODVPXMHUHVODSLVDQVHWUDWDGHXQSURFHVRHTXLYDOHQWHDOVLVWHPDGH ODEDWLGRUDSDUDH[WUDHUODIORUGHODFHLWH VIII Jornadas de Investigación en Turismo 120 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± )RWR(PSOD]DPLHQWRGHOFXDUWRGHH[WUDFFLyQGHODIORUGHODFHLWH $FRQWLQXDFLyQODSDVWDHPSREUHFLGDGHIORUGHODFHLWHVHWUDVODGDDXQDFXHQFDRXQ EDxRTXHVHHQFXHQWUDIXHUDFHUFDGHODSLHGUDGHPROWXUDFLyQ$OOtVHDxDGHDJXDSDUD UHFRJHUPDQXDOPHQWHHODFHLWHGHROLYDTXHIORWD/XHJRODSDVWDTXHWHyULFDPHQWHQR FRQWLHQHDFHLWHSHURUHDOPHQWHVtVHVHFD\VHFRORFDHQXQDFXHQFDMXVWRDOODGR6H WUDWDGHORUXMRFRPRUHVLGXRGHHVWHSURFHVRGHH[WUDFFLyQGHDFHLWHGHROLYD )RWR(PSOD]DPLHQWRGHODFXHQFDGHH[WUDFFLyQGHDFHLWHGHROLYD +R\HQGtDHVWHPRQXPHQWRSDUHFHDXQDUXLQD/DVFXHQFDVGHIXHUDHVWiQFXELHUWDV SRUDUHQD/RVFXDUWRVGHH[WUDFFLyQGHIORUGHDFHLWHKDQVLGRWUDQVIRUPDGRVHQXQD YLYLHQGDODID]D\SLHGUDGHPROWXUDFLyQKDQVLGRVDTXHDGDV« Impulso al Desarrollo Econónmico a través del Turismo 121 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± (VWH HOHPHQWR GHO SDWULPRQLR FXOWXUDO GH 0DKDUHV UHSUHVHQWDED XQD SDUWH GH OD LGHQWLGDGGHOSXHEOR /DVWLPRVDPHQWHODIDOWDGHFRQVHUYDFLyQDJUDYDGDSRUODIDOWDGHXVRKDQOOHYDGRDOD SpUGLGDLUUHYHUVLEOHGHHVWHSDWULPRQLR &RPRQRVHVWDPRVFHQWUDQGRHQHOROHRWXULVPRODFRQVHUYDFLyQXVR\SURPRFLyQGHO SDWULPRQLRDOTXHVHUHILHUHGHEHUtDHVWDUUHODFLRQDGRFRQWRGRVORVFRPSRQHQWHVGHOD DFWLYLGDGROHtFRODFRQHOILQGHGLYXOJDUOD\KDFHUOOHJDUDOS~EOLFRREMHWLYR 6LJXLHQGRODOtQHDGHDQiOLVLVGHWDOODGDHQHOSiUUDIRODJDVWURQRPtD\ODVDOXG UHSUHVHQWDQODVQXHYDVPRWLYDFLRQHVGHOWXULVPRLPSRUWDGHWDOODUHVWRVHMHVGHOWXULVPR UXUDO 2OHRWXULVPRFXOWXUD\JDVWURQRPtD (VWHHMHHVWiUHODFLRQDGRFRQODHVSHFLDOL]DFLyQSURGXFWLYD6LKDEODPRVGHROLYLFXOWXUD VLQGXGDKDEODUHPRVGHDFHLWXQD\DFHLWHV /DFXHQFDPHGLWHUUiQHDHVHOSULQFLSDOSURGXFWRUGHDFHLWHGHROLYDDQLYHOPXQGLDO 1XHVWURSURGXFWREDVHHVHQWRQFHVHODFHLWHGHROLYD3DUDHYDOXDUHOSURGXFWRVXHVWDGR GHFRPSHWHQFLD\VXPHUFDGRSRGHPRVDFXGLUDODPDWUL]%RVWRQ&RQVXOWLQJ*URXS, %&*,SDUDGHWHUPLQDUORVFDPSRVGHODVDFWLYLGDGHVHVWUDWpJLFDVGHOVHFWRUROHtFROD )XHUWH 3URGXFWR HQ UHQWDELOLGDG FUHFLHQWH LQLFLRGHH[SDQVLyQ 1HFHVLGDG GH SURGXFWR QXHYRV VDWXUDFLyQ GH RIHUWD GHO DFHLWHGHROLYD %DMR 3URGXFWRHQUHQWDELOLGDG LQLFLRGHSURGXFFLyQ 3URGXFWRHQGHFDGHQFLD QHFHVLGDGGHLQQRYDFLyQ D WUDYpV GH ORV FR SURGXFWRV GHO DFHLWH GH ROLYD $WUDFWLYR GHO PHUFDGR )XHUWH %DMR $FHLWHGH2OLYD 9HQWDMDV GHO SURGXFWR RIUHFLGR FRQ UHIHUHQFLD D ODFRPSHWHQFLD VIII Jornadas de Investigación en Turismo 122 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± (VWiFODUtVLPRTXHORVSURGXFWRVQXHYRVRHQUHQWDELOLGDGFUHFLHQWHPHUHFHQWHQHUOD Pi[LPDDWHQFLyQ3HURVDOWDUiODDODUPDFXDQGRHOPHUFDGRROHtFRODHVWpVDWXUDGR\TXH KD\D PXFKD FRPSHWHQFLD /D LQQRYDFLyQ VHUi HQWRQFHV OD OODYH SDUD VDOLU GH HVWD VLWXDFLyQEDViQGRVHVREUHORVFRSURGXFWRVGHODFHLWHGHROLYD3DUDGHWHFWDUHVWRVFR SURGXFWRVKDEUiTXHDQDOL]DUWRGRHOSURFHVRGHHODERUDFLyQGHODFHLWHGHROLYD (VWHSURFHVRSDVDSRUYDULDVHWDSDVHPSH]DQGRSRUHOFXLGDGRGHOiUEROKDVWDODSURSLD UHFRJLGDGHDFHLWXQDVSURGXFFLyQGHDFHLWHV\GLVWULEXFLyQ /D FRPHUFLDOL]DFLyQ GHO DFHLWH GH ROLYD HVWi FDGD YH] VLJXLHQGR XQDV HVWUDWHJLDV LQQRYDGRUDVSDUDSRQHUHQFRQWDFWRHOFRQVXPLGRUFRQHOSURGXFWRVtPLVPR (OPHURKHFKRGHVHUXQSURGXFWRJDVWURQyPLFR\DQRKDFHYHQGHUVHDODFHLWH+DEUi TXHFRPELQDUORFRQRWUDRIHUWDFRPSOHPHQWDULDTXHSHUPLWDOOHJDUDODSURSLDYHQWDGH ORVDFHLWHV3RGUHPRVGHVWDFDUXQDFRPELQDFLyQFRQODRIHUWDWXUtVWLFD\FXOWXUDO« 3DUDHOORWHQHPRVTXHGHWHFWDUODVDFWLYLGDGHVFRPSOHPHQWDULDVTXHFRPSRQHQODRIHUWD WXUtVWLFD $FWLYLGDG SDUWLFLSDWLYD DSUHQGL]DMH DUWHVDQDO SUiFWLFDV GHSRUWLYDV HWF (O KHFKR GH GHVFXEULUHQYLYR\SDUWLFLSDUHQODIDVHGHHODERUDFLyQGHORVSURGXFWRVDWUDHDOS~EOLFR REMHWLYR ± SRWHQFLDO KDFLD OD DGTXLVLFLyQ GHO SURGXFWR +DEODPRV HQWRQFHV GH OD SUiFWLFDGHODJURWXULVPR\WXULVPRGHDYHQWXUD $FWLYLGDGHV FRQWHPSODWLYDV YLVLWDV REVHUYDFLRQHV« (VH WLSR GH DFWLYLGDGHV PiV YDOHRULHQWDUODVKDFLDORVSURGXFWRVFXOWXUDOHVLQPDWHULDOHVWLSRPXVHRVH[SRVLFLRQHV FXHQWRVH[SHULHQFLDV«6HWUDWDHQWRQFHVGHXQWXULVPRFXOWXUDO 'RVHMHPSORVPX\VHQFLOORVQRVGHPXHVWUDQFyPRHVSRVLEOHDWUDHUORVFRQVXPLGRUHVD QXHVWURRUROtTXLGR&RQHOPHURKHFKRGHKDFHUOHVSDUWLFLSDUHQORVGtDVVROHDGRVGHOD UHFRJLGDGHDFHLWXQDORVFOLHQWHVSRWHQFLDOHVVHFRQYLHUWHQHQSURGXFWRUHVGHXQDFHLWHR DFHLWXQDVGHPHVDTXHHOORVPLVPRVSDUWLFLSDQHQVXUHFRJLGD Impulso al Desarrollo Econónmico a través del Turismo 123 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± (VWDPRVKDEODQGRGHQDWXUDOH]DFXOWXUDSURGXFFLyQSDUWLFLSDFLyQWRGRFRQXQ~QLFR ILQKDFHUVDEHU\KDFHUFRPSUDU(VRHVXQDSUHQGHUKDFLHQGRFRPRQXHYDKHUUDPLHQWD FRPHUFLDOGHYHQWD 7DPELpQ SRGHPRV GHVWDFDU ODV WpFQLFDV TXH FDWDV TXH DGRSWDQ FLHUWDV WLHQGDV GH JRXUPHWVSDUDDFHUFDUVHDVXFOLHQWHOD\FRQVHJXLUDVtODYHQWDXQDVHQFLOODKHUUDPLHQWD HVWUDWpJLFDSDUDHOWXULVPRJDVWURQyPLFR (VWDUHPRVHQWRQFHVRIUHFLHQGRXQWXULVPRUXUDOUHVXOWDQWHGHODHVSHFLDOL]DFLyQGHXQ WHUULWRULR HQ XQR R FRQMXQWR GH SURGXFWRV 6H FRQVLJXH HQWRQFHV XQ EHQHILFLR GH OD HVSHFLDOL]DFLyQGHOFXDOWHQGUiQSDUWHVYDULRVDJHQWHVORFDOHVGHVDUUROORORFDO 2OHRWXULVPR\6DOXG 5HSUHVHQWDQGR XQD GH ODV QXHYDV PRWLYDFLRQHV GHO WXULVPR OD VDOXG VH HVWi FRQYLUWLpQGRVH HQ XQR GH ORV GLQDPL]DGRUHV GHO VHFWRU ROHtFROD$SDUWHGHOYDORU HQHUJpWLFR GH HVWH RUR OtTXLGR GHVWDFDPRV HO GHVDUUROOR GHVGH KDFH SRFRV DxRV GH SURGXFWRVFRVPpWLFRVRPHGLFLQDOHVDEDVHGHODFHLWHGHROLYDRGHODDFHLWXQD (PSLH]DQ D QRWDUVH OD SUHVHQFLD GH HVWRV SURGXFWRV HQ ODV IDUPDFLDV VHFFLRQHV FRPSOHWDVFRQSURGXFWRVKHFKRVDEDVHGHOIUXWRGHHVWHiUEROPLOHQDULRV 3DtVHV FX\D FXOWXUD DJUtFROD QR WLHQH QDGD TXH YHU FRQ HO ROLYR WUDQVIRUPDQ HO RUR OtTXLGRHQSURGXFWRVGHEHOOH]D 3URGXFWRVGHEHOOH]D 1LYHD KDFHQ SXEOLFLGDGHVHQIDWL]DQGRVREUHODFRHQ]LPD 4 H[LVWLHQGR HQ ORV DFHLWHV GH ROLYD 6H WUDWD GH XQ SRWHQWH DQWLR[LGDQWH TXH IUHQD HO HQYHMHFLPLHQWRFHOXODU\PHMRUDHOUHQGLPLHQWRItVLFR« (O GHSRUWH WDPELpQ YDORUD HVWH SURGXFWR (Q HIHFWR HQ DOJXQDV HGLFLRQHV GH H[SR PDUDWRQHV IHULDV GHGLFDGDV DO DWOHWLVPR GH IRQGR VH GHVWDFD OD SDUWLFLSDFLyQ GH HPSUHVDVGHGLFDGDVDODSURGXFFLyQ\FRPHUFLDOL]DFLyQGHORVDFHLWHVGHROLYD +DEOHPRV HQWRQFHV \SUHFLVDPHQWHGH OD HPSUHVD +HUPHMRUGH OD5HLQD6/&RUWLMR $QJXOR(QODHGLFLyQGHH[SRGHSRUWHRUJDQL]DGDSRU0$320$$VRFLDFLyQGHO 0DUDWyQ3RSXODUGH0DGULGHVWDHPSUHVDSDUWLFLSDEDFRQXQVWDQGGHODIHULDTXHHQ WDQ VROR  GtDV UHFLEH D PiV GH  YLVLWDQWHV ORV  D  FRUUHGRUHV DFRPSDxDGRVSRUVXVIDPLOLDUHV\DPLJRV VIII Jornadas de Investigación en Turismo 124 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± +HUPHMRUGHOD5HLQDH[SRQtDHODFHLWHH[WUDYLUJHQ42/LYHFRQDOWRFRQWHQLGRGH FRHQ]LPD4 (VWD FRHQ]LPD HV XQ SRWHQWH DQWLR[LGDQWH QDWXUDO IUHQD ± UDOHQWL]D HO SURFHVR GH HQYHMHFLPLHQWR D\XGD HQ HO WUDWDPLHQWR GH YDULDV HQIHUPHGDGHV SUHYLHQH FRQWUD OD GHJHQHUDFLyQFHOXODU\PHMRUDHOUHQGLPLHQWRItVLFR 6HJ~QHVWDVHYROXFLRQHVGHVWDFDODLPSRUWDQFLDGHDGDSWDUODRIHUWDGHSURGXFWRVDODV QHFHVLGDGHV \ FLUFXQVWDQFLDV DFWXDOHV GHO PHUFDGR DVt FRPR ODV SUHIHUHQFLDV GHO FRQVXPLGRU /D SUXHED GH HOOR UHVLGH HQ ODV HVWUDWHJLDV GH GLIHUHQFLDFLyQ TXH KDQ SHUPLWLGRODFUHDFLyQGHFRSURGXFWRVGHODFHLWHGHROLYD (VWDFUHDFLyQ GH FRSURGXFWRV ROHtFRODVVHDQ GHWLSR FXOWXUDO R VDQLWDULR QRV LQVWD D HVWXGLDUHOHVWDGRGHVXFRPSHWHQFLD(VRORSRGHPRVUHVXPLUFRQODVLJXLHQWHPDWUL]GH %RVWRQ&RQVXOWLQJ*URXS%&*,,(VWD0DWUL]FDOLILFDODFRPSHWHQFLDGHXQDDFWLYLGDG EDViQGRVHVREUHORVIDFWRUHVOODYHVGHp[LWR\VHSUHVHQWDFRQODVLJXLHQWHWDEOD 0~OWLSOHV ,QGXVWULDIUDJPHQWDGD VDWXUDFLyQGHRIHUWDGHO DFHLWHGHROLYD QHFHVLGDGGH GLIHUHQFLDFLyQ ,QGXVWULD GH GLIHUHQFLDFLyQ DSDULFLyQ GH FR SURGXFWRV FRQILWXUDV FUHPDVFKRFRODWHV« 5DUDV ,QGXVWULDGHEORTXHR 1HFHVLGDGXUJHQWHGH GLIHUHQFLDFLyQ\ GLYHUVLILFDFLyQSDUD SRGHUVREUHYLYLU ,QGXVWULDGHPDVD RIHUWD GH VROR HO DFHLWH GH ROLYD \ DFHLWXQDV GH PHVD 3RVLELOLGDGHV GH GLVWLQFLyQ %DMD (OHYDGD 3URGXFWRV $FHLWH GH 2OLYD \ FRSURGXFWRVGHO2OLYR ,PSRUWDQFLDGHODYHQWDMDFRPSHWLWLYD /DVHVWUDWHJLDVGHGLIHUHQFLDFLyQ\GLYHUVLILFDFLyQUHSUHVHQWDQKR\HQGtDXQDGHODV EDVHV GH p[LWR GH XQD DFWLYLGDG HFRQyPLFD (Q HIHFWR OD FOLHQWHOD HV FDGD YH] PiV Impulso al Desarrollo Econónmico a través del Turismo 125 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± LQWHOLJHQWH7LHQHDFFHVRDSRGHUFRPSDUDU\GLVWLQJXLUSURGXFWRVLGpQWLFRVVLPLODUHVR GLIHUHQWHVHQWRQFHVDELHQHOHJLU6HUiODFDOLGDGHOUHFRQRFLPLHQWRGHOSURGXFWR\OD H[LVWHQFLD GH XQYDORU DxDGLGR OR TXHYDQ LQIOX\HQGR HQ OD GHFLVLyQ GHO FRQVXPLGRU ILQDO &RPR OD GLYHUVLILFDFLyQ HV FRVWRVD WHQGUHPRV TXH WHQHU HQ FXHQWD GH ODV SRVLEOHV VLQHUJLDVTXHSRGUtDQH[LVWLUSDUDUHEDMDUDOPi[LPRHVWHFRVWHGHH[SDQVLyQ /RV GLIHUHQWHV OD]RV VLQHUJLDV TXH SXHGDQ H[LVWLU HQWUH ORV GLIHUHQWHV FDPSRV GH DFWLYLGDGHV HVWUDWpJLFDV GH XQD HPSUHVD R GH XQ WHUULWRULR SXHGHQ UHIOHMDUVH HQ  OD VLJXLHQWHPDWUL]GHGLYHUVLILFDFLyQGH$162)) 3URGXFWRVQXHYRV 6LQHUJLD WHFQROyJLFD 6LQ VLQHUJLD WHFQROyJLFD 0LVPDFOLHQWHOD 'LYHUVLILFDFLyQKRUL]RQWDO DFHLWXQDVGHPHVDGHODFRQILWXUDGH DFHLWXQDVSDVWHOGHDFHLWXQDVSURGXFWRV GHOWXULVPRROHtFROD /DHPSUHVDHVHOOD PLVPDFOLHQWH 'LYHUVLILFDFLyQ YHUWLFDO LQWHJUDFLyQ DO QLYHO GH FRPSUDV R DO QLYHOGHYHQWDV ODHPSUHVDLQYLHUWHHQODFDGHQDGHYDORU SDUDDPSOLDUVXS~EOLFRREMHWLYR &OLHQWHODVLPLODU 'LYHUVLILFDFLyQFRQFpQWULFD DFHLWXQDVGHPHVDGHODFRQILWXUDGH DFHLWXQDV 1XHYDVPLVLRQHV 1XHYDFOLHQWHOD SDVWHOGHDFHLWXQDV SURGXFWRV GHO WXULVPRROHtFROD 'LYHUVLILFDFLyQ FRUSRUDWLYD SURGXFWRV FRVPpWLFRV \ PHGLFLQDOHV SURGXFWRV GHO WXULVPRROHtFROD« VIII Jornadas de Investigación en Turismo 126 (YROXFLyQ+LVWyULFDGHO&XOWLYRGHO2OLYR'HVDUUROOR/RFDO\2OHRWXULVPR 5DGKRXDQH&+.,5±85-&± &21&/86,21(6 &RQ HO SUHVHQWH WUDEDMR KHPRV YLVWR XQD SDUWH GH OD HYROXFLyQ KLVWyULFD GH OD ROLYLFXOWXUD\HODLRWHFQLDDORODUJRGHVLJORV(OSURGXFWREDVHHVHODFHLWHGHROLYD (VWD HYROXFLyQ KD SHUPLWLGR OD FUHDFLyQ GH XQ SDWULPRQLR FXOWXUDO ROHtFROD TXH GHSHQGLHQGRGHVXJUDGRGH XVR \FRQVHUYDFLyQ VHSRGUtDORJUDUXQGHVDUUROORORFDO EDVDGRHQHOROHRWXULVPR /DVHVWUDWHJLDVDDGRSWDUVRQP~OWLSOHVSHURWHQHPRVTXHHVWDUFDGDYH]HQDGDSWDFLyQD ODVQRYHGDGHVHQPDWHULDGHJHVWLyQ\GLUHFFLyQ&RQHOORTXHUHPRVFRPHQWDUTXHODV HVWUDWHJLDV GH GLIHUHQFLDFLyQ \ GLYHUVLILFDFLyQ SRGUtDQ WHQHU OtPLWHV \ KDEUtD TXH IRPHQWDUODVFRQPRGHUQRVPRGHORVGHUHQWDELOLGDGHO%XVLQHVV'HVLJQ %LEOLRJUDItD &(%5,$1$%(//$)UDQFLVFR7XULVPR5XUDO\'HVDUUROOR/RFDO6HYLOOD± &XHQFD6HUYLFLRGH3XEOLFDFLRQHVGHOD8QLYHUVLGDGGH&DVWLOOD\/D0DQFKD (6/$9$*$/$1-XDQ/DV5XWDVGHO2OLYRHQ$QGDOXFtD0DVDUXHQHO 2OLYDU)XQGDFLyQ-RVH0DQXHO/DUD±&RQVHMHUtDGH$JULFXOWXUD\3HVFDGHOD-XQWDGH $QGDOXFtD6HYLOOD &+.,55DGKRXDQH'HO&XOWLYRDOD&XOWXUDGHO2OLYR0HPRULDILQGH0DVWHU *HVWLyQGH3DWULPRQLR&XOWXUDO8QLYHUVLGDG&RPSOXWHQVHGH0DGULG0DGULG &$%$//(523$(=0RLVp+LVWRULDGHO2OLYDUGHOD&RPDUFDGH(VWHSD &RQVHMHUtDGH$JULFXOWXUD\3HVFD6HYLOOD 0,+$/,&7DQMD³6XVWDLQDEOHUHVSRQVLEOHWRXULVPGLVFRXUVHH7RZDUGV µUHVSRQVXVWDEOH¶WRXULVP´-RXUQDORI&OHDQHU3URGXFWLRQ9RO1 Impulso al Desarrollo Econónmico a través del Turismo 127