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Health data privacy and confidentiality rights: crisis or redemption?

Faria, Paula Lobato de,Cordeiro, João Valente

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e p o s a ú d e p ú b l i c a . 2 0 1 4;3 2(2):123–133 www.else ie .p / psp O iginal A icle Heal h da a p i acy and confiden iali y igh s: C isis o edemp ion? Paula Loba o de Fa ia∗, João Valen e Co dei o Escola Nacional de Saúde Pública da Uni e sidade NOVA de Lisboa and CESNOVA - Cen o de Es udos de Sociologia da Uni e sidade No a de Lisboa, Lisboa, Po ugal a i c l e i n o A icle his o y: Recei ed 31 July 2014 Accep ed 15 Oc obe 2014 A ailable online 22 No embe 2014 Keywo ds: Righ o p i acy Righ o confiden iali y Heal h da a Heal h da a p o ec ion and secu i y Pa ien ’s igh s Eu opean da a p o ec ion law a b s a c Al hough widely analyzed by au ho s and heo e ically alued by he public, he igh o heal h da a confiden iali y seems o be mo e o an academic figu e han a eal p o ec ed igh . This happens due o in insic p oblems wi h he p ac ical en o cemen o some pa ien ’s igh s, bu is ge ing mo e no o ious in con empo a y socie y. This a icle desc ibes he igh s o heal h da a p i acy and confiden iali y in hei classical con ou s, ocusing on a eas o consensus and con o e sy and analyzing he ecen ans- o ma ions in socie y ha a e causing a c isis in hese same igh s. We ag ee ha he e a e easons o belie e ha he e a e no no el legal ins umen s in Heal h Law o edeem hese igh s, excep o Eu opean Da a P o ec ion Law. He e, we b iefly analyze he new Eu opean da a p o ec ion d a egula ion, which in ends o b ing ein o ced ools on his domain. We conclude ha he ju idical au a ha s ill emb aces he igh o medical and gene ic da a confiden iali y in Heal h Law and Bioe hics seems o no longe ha e a p ac ical sense. Howe e , despi e his pe cep ion, he essen ial dimension o indi idual eedom ela ing o pe sonal in o ma ion and o he no ion ha he less is known abou us he ee we all a e is s ill e y ele an and so Heal h Law needs o dedica e mo e a en ion o he ans o ma ions o p i acy and confiden iali y in he medical and gene ic fields in o de o main ain hem p o ec ed and espec ed. © 2014 Escola Nacional de Saúde Pública. Published by Else ie España, S.L.U. All igh s ese ed. Di ei o à ida p i ada e à confidencialidade de dados de saúde: c ise ou edenc¸ão? Pala as-cha e: Di ei o à ida p i ada Di ei o à confidencialidade Dados de saúde e s u m o Apesa de amplamen e analisado pelos au o es e eo icamen e alo izado pelo público, o di ei o à confidencialidade dos dados de saúde pa ece se mais de uma figu a académica do que um di ei o ealmen e p o egido. Tal acon ece de ido a alguns p oblemas in ínsecos na aplicac¸ão p á ica de alguns dos di ei os dos doen es, mas o na-se cada ez mais no ó io nas sociedades con empo âneas. ∗Co esponding au ho . E-mail add ess: pa.lob a [email protected] (P.L.d. Fa ia). h p://dx.doi.o g/10.1016/j. psp.2014.10.001 0870-9025/© 2014 Escola Nacional de Saúde Pública. Published by Else ie España, S.L.U. All igh s ese ed. 124 e p o s a ú d e p ú b l i c a . 2 0 1 4;3 2(2):123–133 P o ec¸ão e segu anc¸a de dados de saúde Di ei os dos doen es Di ei o eu opeu da p o ec¸ão de dados Es e a igo desc e e, em p imei o luga , os di ei os à ida p i ada e à confidencialidade de dados de saúde nos seus con o nos clássicos, mos ando as á eas de consenso e con- o é sias em o no deles. Em segundo luga , analisam-se as ecen es ans o mac¸ões na sociedade que es ão a causa uma c ise nesses mesmos di ei os, sendo es a capaz de os ans o ma ou mesmo de os elimina como di ei os dos doen es e dadei amen e espei a- dos. Nes e capí ulo, cons a a-se que há o es sinais pa a ac edi a que no Di ei o da Saúde e na Bioé ica os di ei os à ida p i ada e à confidencialidade es ão a so e uma c ise e que não se êm c iado quaisque ins umen os legais ino ado es em Di ei o da Saúde pa a os esga a , ao con á io do que acon ece no Di ei o Eu opeu de P o ecc¸ão de Dados. Es a p emissa le a à e cei a pa e do a igo, onde se analisam b e emen e a p opos a do no o egulamen o eu opeu de p o ec¸ão de dados pessoais, cada ez mais pe o de se publicado, o qual p e ende aze e amen as e o c¸adas nes e domínio. Conclui-se que a au a ju ídica que ainda en ol e os di ei os à confidencialidade dos dados médicos e gené icos em Di ei o da Saúde e Bioé ica não pa ece e já um sen ido p á ico, sendo quase como p omo e um p odu o com eno me po encial mas que não exis e no me cado. A única á ea que ainda se mo e na en e de de esa da ida p i ada e da confidencialidade de dados pessoais na nossa sociedade é o di ei o eu opeu de p o ec¸ão de dados. No en an o, mesmo que es e ac o ap esen e no as endências legais que podem ajuda a da aos di ei os dos doen es à ida p i ada e à confidencialidade dos seus dados um pouco mais de o c¸a, pensamos que, apesa das medidas eu opeias ino ado as, o Di ei o da Saúde p ecisa de se dedica mais a p oduzi um no o pensamen o ju ídico ope acional pa a que os di ei os à ida p i ada e à confidencialidade nos u u os cená ios da Medicina e da Gené ica con inuem a se espei ados. © 2014 Escola Nacional de Saúde Pública. Publicado po Else ie España, S.L.U. Todos os di ei os ese ados. In oduc ion “Issues o p i acy ha e become en angled wi h bioin o - ma ics as, inc easingly; we ely on echnology a he han on human beings o esol e p i acy issues.”1(p6) “New echnologies uphea e old no ms, and new no ms need o be nego ia ed: a p ocess ha akes ime.”2(p125) P elimina y no e Al hough we a e awa e ha he opic o his a icle is no no el, we hink ha i s ill needs a en ion as con inuous ans o ma ions in socie y a e cons an ly b inging new ac s ha eflec upon he igh s o p i acy and confiden iali y as pa ien ’s igh s ei he in heal hca e o medical esea ch se ings. Ba ing his p emise in mind, his pape aims o discuss he classical concep s o he igh s o p i acy and confiden iali y in heal h e sus he ecen de elopmen and solidifica ion o a pe manen “ eali y show” socie y which i ializes he disclo- su e and he dissemina ion o pe sonal da a, including heal h da a. Mo e and mo e people adhe e o ee in o ma ion and a e igno an o eluc an o da a p o ec ion p inciples un il hey su e conside able consequences. Ne e heless, li iga ion ega ding he igh s o p i acy and confiden iali y o heal h da a is a e. As some au ho s pu i “ he (. . .) issue o medical confiden iali y has been mo e discussed han li iga ed.”3 The e is an ample Heal h Law and Bioe hics li e a u e on he impo ance o he igh o confiden iali y o medical and gene ic da a, which is conside ed a undamen al pa ien igh and is ensh ined in he Law o se e al coun ies. This igh is also one o he main da a p o ec ion igh s. Impo an ly, med- ical and gene ic da a a e conside ed excep ionally sensi i e da a by cu en Da a P o ec ion Laws, which is a special s a us equi ing ex a secu i y and confiden iali y p o ec ion meas- u es. The eason o his special s a us is ha medical and gene ic da a a e conside ed o belong o he “p i a e” sphe e o he pe son (da a subjec ), as hey ela e o he mos in ima e pe sonal a eas. Hence, an unau ho ized disclosu e o his da a is po en ially mean o cause disc imina ion and s igma iza- ion in he pe sonal, p o essional o social li e domains o he da a subjec . Concu en ly, heal h da a p i acy is also a e y impo an ool in Public Heal h policies (e.g. o he accep ance and success o name-based su eillance).4 F om he Hippoc a ic Oa h, o he igh o be o go en The du y o confiden iali y is a medical deon ological pilla since he Hippoc a ic Oa h, da ing back o he 5 h cen u y BC. On he o he hand, he igh o p i acy is a ela i ely ecen ju idical concep . The classical concep ion o he igh o p i acy sp ou s om he no ion ha h oughou li e e e y pe son mo es wi hin ju idical spaces wi h a ying deg ees o libe y.5,aSuch spaces can be b oadly g ouped in o wo main aJona han F anzen e e s o his ma e in page 43 o his e y acu e essay on p i acy, called “Impe ial Bed oom”: “Wha eally unde gi ds p i acy is he classical libe al concep ion o pe sonal au onomy o libe y. In he las ew decades, many judges and schola s ha e chosen o speak o a “zone o p i acy” a he han a “zone o libe y”, bu his is a shi in emphasis, no in subs ance: no he making o a new doc ine bu he epackaging o an old one”. e p o s a ú d e p ú b l i c a . 2 0 1 4;3 2(2):123–133 125 a eas, a public and a p i a e sphe e. When we mo e wi hin ou public sphe e wha e e we do, say o choose can be consid- e ed public in o ma ion in a way ha no es ic ions a e placed o i s di usion and dissemina ion. In pa allel, inside ou p i- a e sphe e, special ca e mus be exe cised in o de o es ic access and sha ing o in o ma ion so ha special limi s, which a e defined by he indi idual, a e no c ossed unless a e y significan public in e es is a s ake. The igh o p i acy is in ha sense a “pe sonali y igh ”6,b oo ed in he need o espec he au onomy o people and aimed a p o ec ing hem om ha m.7The concession o e e y human being o an indi idual p i a e space is deeply connec ed wi h alues such as ee- dom and sel -de e mina ion. Ce ainly, he bo de s be ween public and p i a e sphe es a y significan ly depending on his o ical and sociological con ex s, poli ical condi ions and e en pe sonal and indi idual ep esen a ions o eali y. I has been mo e han 120 yea s since Samuel D. Wa en and Louis D. B andeis8w o e “The Righ o P i acy” an influen ial Ha a d Law Re iew a icle d awing a en ion o he need o p o ec- ion agains he in asion o p i acy. In his a icle, he au ho s defined he concep o p i acy p o ec ion by adap ing a amous exp ession o judge Thomas Cooley ( ega ding o inju y) as “(. . .) an ins ance o he en o cemen o he mo e gene al igh o he indi idual o be le alone”.8 The p emoni o y significance o his a icle and he inc easing di ficul y and necessi y o find he co ec measu es o p o ec p i acy in an age o as -paced echnology-d i en p og ess a e well acknowledged. In ac , jus abou one hun- d ed yea s a e Wa en and B andeis, in a pe suasi e 1998 New Yo ke essay i led “Impe ial Bed oom”, Jona han F anzen depic ed p i acy as “(. . .) espoused as he mos undamen al o igh s, ma ke ed as he mos desi able o commodi ies, and p onounced dead wice a week”.5In e es ingly, in “Impe ial Bed oom” F anzen also quo ed Richa d Powe s’ defini ion o he p i a e aspec s o he sel as “(. . .) ha pa o li e ha goes un egis e ed”.5 These quo es eflec he p esen s a e o he igh o p i- acy, which was bo n ou o a wo ld ha had jus disco e ed he wonde s and pe ils o he elephone o pho og aphy and oday is h ea ened by ou echnology-swamped li es. We concede ha he challenges ha echnology poses o he igh o p i acy and confiden iali y a e many and ha socie y has e ol ed in ways ha seem o con adic he almos e e ed impo ance ha hese igh s once had. Howe e , such challenges do no necessa ily co espond o obli ion o hese igh s. E idence has shown ha ega ding heal h and gene ic da a, he p o ec ion o hese igh s is s ill a p io i y o pa ien s and physicians.7,9,cFu he mo e, i is he main conce n o he public ega ding he dona ions o hei own biological ma e ial o biobanks.10 These ac s sugges s ha bThis is he ca ego y o igh s in which he Po uguese Cons i- u ion includes he igh o p i acy (a icle 26). See o all Mo ei a and Cano ilho, Cons i uic¸ão da República Po uguesa, a icles 1◦ o 107◦. cDespi e he educed numbe o cou ac ions agains p o es- sionals who did no disclose gene ic isk o ela i es o hei pa ien s he e is eluc ance om physicians and gene ic coun- selo s o b each confiden iali y. p i acy and confiden iali y a e s ill alued concep s by mos people and he e o e did no lose all hei p ac ical sense. Some o hese ac o s, which explain a diminishing alue o he igh s o p i acy and confiden iali y, we e gene ally iden- ified by he Eu opean Commission as a basis o he ongoing e o m o da a p o ec ion in he Eu opean Union (EU).11 In his a icle we highligh he e o s on new da a p o ec ion mechanisms, which ha e been de eloped by he Eu opean Commission (EC) and coined in he d a o a new da a p o ec- ion egula ion,das a good example o confiden iali y igh s esilience.11 We analyze his new legal u n in da a p o ec ion in he EU and make some conside a ions on i s ele ance o he confiden iali y o pe sonal heal h da a. In b ie , he new egula ion will gi e mo e powe o cus ome s o online se - ices, de e mine s onge sa egua ds o EU ci izens’ da a ha ge s ansmi ed ab oad, and conside ably inc ease fines on companies ha b each he law. Impo an ly, in he egula ion d a , heal h da a a e s ill conside ed “pa icula ly sensi i e and ulne able in ela ion o undamen al igh s o p i acy” dese ing “specific p o ec ion”.11 We also examine he new “ igh o be o go en” which is also enac ed in he al eady men ioned egula ion d a on da a p o ec ion and was ecognized by he Cou o Jus ice o he Eu opean Union on May 2014 in he Google Spain SL, Google Inc. s Agencia Espa˜ nola de P o ección de Da os case.12 In b ie , his a icle aims mainly o summa ize he issues and ques ions aised in he heal h da a p o ec ion field, a he han o p o ide any solu ions. None heless, bea ing he new Eu opean Law de elopmen s in mind, his a icle ends wi h ou las wo d on he s a us quo o p i acy and confiden iali y o pe sonal heal h da a igh s. S a e o he a The igh s o p i acy and confiden iali y The igh o confiden iali y is based on he undamen al igh s o p i acy and o “in o ma ional sel -de e mina ion”, which ela e o pe sonal da a p o ec ion (da a p o ec ion igh s). Howe e , confiden iali y is a di e en concep han p i acy, and i comp ises mo e han da a p o ec ion igh s. Fi s ly, confiden iali y wo ks downs eam o p i acy and o confi- den iali y o be legally “ igge ed”, p i acy mus ha e al eady been disclosed.13 Fu he mo e, on one hand he igh o p i- acy is wha is called a “nega i e” igh because i claims non-in e e ence wi h in o ma ion belonging o he p i a e sphe e. On he o he hand, confiden iali y is bo h a “nega i e” and a “posi i e” igh as i simila ly claims non-in e e ence o silence (e.g. in he o m o p o essional sec ecy) bu also p ac- ical p o ec i e ac ions (e.g. secu i y measu es; supe ision; sanc ions – see Fig. 1). His o ically, unde s anding he eal meaning and he limi s o he igh o confiden iali y can be be e achie ed by aking dRegula ions a e he s onges Eu opean Union no ma i e ins umen s en e ing in o ce in all membe S a es as soon as hey a e published in he O ficial Jou nal o he Communi ies. They di - e om “di ec i es”, which need o be ansposed o he membe S a es in e nal legal o de . 126 e p o s a ú d e p ú b l i c a . 2 0 1 4;3 2(2):123–133 Con iden iali y V. P i acy P i acy sphe e Di ec disclosu e (doc o ) P o essional sec ecy Secu i y measu es Supe ision sanc ions Indi ec disclosu e (biobank) Medical-gene ic in o ma ion Sec e in o ma ion Con iden iali y Fig. 1 – Confiden iali y e sus p i acy o heal h da a. a look a he 1988 English o law case A o ney Gene al . The Obse e L d.14 This case co e ed he publica ion in se e al B i ish newspape s o exce p s om he con o e sial book Spyca che , w i en by o me MI5 coun e in elligence o fice Pe e W igh . The book, a he ime al eady published in he USA and Aus alia bu no in England, con ained de ails abou W igh ’s ac i i y in MI5, which cons i u ed a iola ion o an Ac o he Pa liamen o he Uni ed Kingdom – he O ficial Sec e s Ac 1991 – p o ec ing s a e sec e s and o ficial in o ma ion. In his a gumen in he House o Lo ds, Lo d Go o Chie eley iden ified a i al dimension o he igh o confiden iali y – he du y o confidence. Acco ding o Lo d Go o Chie eley, his du y “(. . .) a ises when confiden ial in o ma ion comes o he knowledge o a pe son ( he confidan ), wi h he e ec ha (. . .) he should be p ecluded om disclosing he in o ma ion o o he s”.14 The e o e, he concludes “(. . .) he e is such a public in e es in he main enance o confidences, ha he law will p o ide emedies o hei p o ec ion”.11 Impo an ly, A o ney Gene al . The Obse e L d. also pe mi ed o iden i y he limi s o he igh o confiden iali y. Fi s , he igh o confiden iali y only applies o confiden ial in o ma ion and no o in o ma ion ha has al eady en e ed he public domain (in o ma ion o which he e is gene al access). Second, he igh o confiden iali y does no apply o i ial in o ma ion. Thi d, and pe haps mos significan ly, he public in e es o confidence p o ec ion mus be balanced in he ace o o he public in e es s. In his ega d, Lo d Go o Chie eley decla ed ha “(. . .) i is his limi ing p inciple which may equi e a cou o ca y ou a balancing ope a ion, weighing he public in e es in main aining confidence agains a coun e ailing public in e es a o ing disclosu e”.14 As A o ney Gene al . The Obse e L d. so well illus a es, he mos con o e sial pa o he igh /du y o confiden ial- i y is he zone whe e his igh has o be balanced wi h o he conflic ing public in e es s. In ac , his zone o conflic has been he subjec o in ense s udy in he fields o Heal h Law and E hics mainly in he domain o HIV in ec ion (p obably he mos con o e sial) and, pa icula ly, in he ela ed en- sion be ween he du y o p o essional/medical sec ecy and he du y o disclose pe sonal heal h in o ma ion o he pu poses o p o ec ing a hi d pa y’s heal h o li e. Impo an ly, ecen ad ances in genomics and he possibili y o define someone’s u u e isk o de eloping a disease by analyzing he edi a y gene ic in o ma ion eeds in o he same discussion and illus- a es ha his deba e is e y much ali e in ou ime.15 Unde s anding he ension be ween he igh o/du y o confiden iali y and public in e es mus also be in o med by a close look a di e en defini ions o he la e . Public in e - es is an open and e e e ol ing concep . Many would a gue ha no ma e he ex en o which he concep e ol es and ans o ms, public in e es should ne e be allowed o be con used wi h cu iosi y o oyeu ism and ha exagge a ed b oadening o some defini ions o public in e es would, ul i- ma ely, end up emp ying he no ion o p i a e in o ma ion, u ning i in o i ia, and de ea ing he pu pose o ecogniz- ing a igh o confiden iali y wi h balanced limi s. On he o he hand, o he s a gue ha we a e mo ing owa ds a b oad no ion o public in e es ha would, mos o he imes, a o disclosu e o in o ma ion. Acco ding o his no ion he al e - na i e public in e es ela ed o p o ec ing confidence looks inc easingly mo e like a p i a e in e es . No ma e which side we ake on his a gumen , i is impo an o balance public in e es wi h confiden iali y and iden i y and discuss ele an ac o s leading o a possible ading o ansmu a ion o he la e . The igh s o p i acy and confiden iali y a e nowadays en angled wi h he igh o he p o ec ion o pe sonal da a, which is es ablished by A icle 8 o he Cha e o Fundamen al Righ s o he EU,16 A icle 16 o he T ea y on he Func ioning o he Eu opean Union (TFEU),17 and in A icle 8 o he Eu opean Con en ion o Human Righ s (ECHR).18 As unde lined in 2010 by he Cou o Jus ice o he EU in he joined cases Volke und Ma kus Schecke GbR and Ha mu Ei e Land Hessen,19 he igh o he p o ec ion o pe sonal da a is no an absolu e igh , bu mus be conside ed in ela ion o i s unc ion in socie y. Da a p o ec ion is closely linked o he espec o p i a e and amily li e p o ec ed by A icle 7 o he Cha e .16 This is eflec ed by A icle 1(1) o Di ec i e 95/46/EC20 which p o ides ha Mem- be S a es shall p o ec undamen al igh s and eedoms o na u al pe sons and in pa icula hei igh o p i acy wi h espec o he p ocessing o pe sonal da a. Wha e e happens in he da a p o ec ion law field will a ec emendously he igh s o p i acy and confiden iali y in he heal h law domain. This is why he ongoing e o m in Eu opean da a p o ec ion legal ins umen s is so impo an o discuss he e. In a 2012 documen p eceding he d a o he e p o s a ú d e p ú b l i c a . 2 0 1 4;3 2(2):123–133 127 new EU egula ion, wi h he sugges i e i le o Sa egua ding P i- acy in a Connec ed Wo ld – A Eu opean Da a P o ec ion F amewo k o he 21s Cen u y,21 he Eu opean Commission undoub edly shows ha he p o ec ion o p i acy and confiden iali y igh s is he co e o da a p o ec ion law. This documen iden ifies as he majo challenge o oday’s da a p o ec ion, he new ways o sha ing in o ma ion, h ough social ne wo ks and emo e s o age o la ge amoun s o da a, which “ha e become pa o li e o many o Eu ope’s 250 million in e ne use s”.21 Ne e heless, i s esses e y clea ly ha “in his new digi- al en i onmen , indi iduals ha e he igh o enjoy e ec i e con ol o e hei pe sonal in o ma ion”.21 In a way, we hink ha , a p esen , da a p o ec ion law is he “p ac ical” o “ easible” pa o he de ense o he igh s o p i acy and confiden iali y o heal h in o ma ion. This is pa icula ly so as nowadays, he compliance wi h hese igh s essen ially depends almos o ally on he exis ence o e y objec i e secu i y measu es in heal hca e in o ma ion ech- nologies (IT). Fo ins ance, he concep o “p i acy by design” b ough up by he EU da a p o ec ion e o m and also included in he d a o he new egula ion,11,ei adop ed in heal hca e uni s could be he key o p e en b eaches o confiden iali y “ om sc a ch”. Howe e , he cos s and echnical implica ions o hese measu es may be dissuasi e, pa icula ly i sanc- ions o no complying wi h da a p o ec ion measu es a e no s ong enough o i con ol by he compe en au ho i ies is inexis en . Nowadays, pe sonal heal h da a a e s o ed and accessed in di e en sys ems, some imes independen ly o sec ecy du ies. In o he cases, such da a can e en be s o ed in he Cloud, al hough his p ac ice is conside ed o be inad isable by da a p o ec ion commissione s. Hence, i is ob ious ha in o de o p o ec he igh o confiden iali y in con empo a y soci- e ies and heal hca e uni s, in o ma ion echnology sys ems mus p o ide he app op ia e mechanisms o a oid illegi i- ma e b eaches o pa ien ’s da a. A e y impo an co olla y o his is ha confiden iali y became expensi e o p o ec and, as such, i may come o be mo e o a “luxu y” o heal h manage- men han a basic necessi y. This endency may e en be mo e acu e o he heal h ca e sys ems in an in e ed demog aphic py amid wo ld. Consensual and de ying ideas The in e connec ed igh s o p i acy and confiden iali y ega ding medical and gene ic in o ma ion ha e been amply discussed in he Bioe hics and Heal h Law fields and ha e been he objec o consensual and de ying ideas. In he fi s g oup, i is indispu able ha as a cen ena y medical du y, he du y o medical sec ecy is s ill key o he medical business. Wi hou he pe cep ion ha physicians a e bound by a du y o medical sec ecy, ce ainly mos pa ien s would no disclose some o hei in ima e clinical his o y. Fu he mo e, i is impo an o highligh he consensual no ion ha he igh o confiden ial- i y in heal h wo ks no only o p ese e a significan elemen o us , which is o i al impo ance in mos in e ac ions in eSee sec ion 2 on Da a Secu i y, a icle 30/3 (secu i y o p ocessing) o he egula ion d a . he heal hca e con ex , bu also o p e en s igma iza ion and de end agains disc imina ion. The e o e, confiden iali y p o- ec ion measu es a e aluable public heal h allies, no only in he his o y o epidemics as al eady men ioned abo e4bu also in ela i ely new a eas, such as public heal h genomics (e.g. wi hou us in he confiden iali y o biobanks o esea ch pu poses, people a e no willing o dona e hei DNA10). Howe e , ele an as hey may be, he adi ional con- cep s o p i acy and confiden iali y ha e been significan ly defied. The fi s no ewo hy example is ha o he amous 1982 New England Jou nal o Medicine a icle by Ma k Siegle ,22 which denounced he excessi e numbe o people accessing medical eco ds in hospi als, leading o he cha ac e iza- ion o confiden iali y in medicine as a “dec epi concep ”.22 Twen y yea s a e , an ex ensi e li e a u e e iew by Pamela Sanka and colleagues illus a ed a gene al unawa eness o misunde s anding o he e hical and legal igh o medi- cal confiden iali y by pa ien s, which p omp ed he au ho s o label he concep as bo h “o e and unde es ima ed”.23 No ably, widesp ead con usion (and in some cases igno ance) abou confiden iali y and i s ele ance in he biomedical a ena is hough o be influenced by he inexis ence o a clea , p ecise and ha monized defini ion o wha cons i u es “confiden ial da a”. This imp ecision has led some au ho s o po ay con- fiden iali y as a “Tou o Babel”.24 In addi ion o he a o emen ioned issues on a lack o clea defini ions o “confiden ial da a” and p i acy bound- a ies, ecen ends in he con ex o gene ics ( o example in he con ex o biobanking) p o ide no el challenges o heal h p i acy. The ad ancemen o echnology and i s impac in molecula biology esea ch also b ough agi a ion and s ess o he concep s o p i acy and confiden iali y. In summa y, can hese concep s su i e in he o m o a du y o gene ic confiden iali y and gene ic p i acy igh s? Le us look a he example o biobanking. In biobanks he e is no “p i ileged” ela ionship3be ween he scien is s on one side and he esea ch pa icipan s on he o he , con a ily o wha hap- pens in he pa ien -physician biomedical ela ionship. This con as necessa ily begs he need o a edefini ion o he legal basis in which pe sonal in o ma ion is sha ed and p o ec ed in biobanks. In ace o hese new challenges, he necessa y depa u e om classical no ions is some imes so significan ha some au ho s conside ha concep s canno bend ha a wi hou being i epa ably b oken and he e o e wonde whe he confiden iali y is now bu an obsole e concep .25 To close his b ie p esen a ion o de ying ideas on heal h and gene ic da a p i acy and confiden iali y we should men ion he issue o anonymiza ion o human biological ma e ials (HBMs). In eali y, biobanking ac i i ies pose p i- acy and confiden iali y obs acles ha a fi s glance seem o be su passed i he concep o confiden iali y is edefined and econfigu ed, mo ing on om a us -based model o in o - ma ion sec ecy, owa ds an anonymized-da a model.26 The p e- equisi e would be ha anonymiza ion would become a co e equi emen o build a biobank. Howe e , anonymiza ion o HBMs poses se e al ques ions, which endange his appa - en solu ion. Quo ing Ma iachia a Tallacchini”27 he a ionale behind his model is based on he assump ion ha he de-iden ifica ion o he human biological ma e ials (HBMs) cancel hei “subjec i e aceabili y”, i.e. he cha ac e is ics 128 e p o s a ú d e p ú b l i c a . 2 0 1 4;3 2(2):123–133 ha ende hem e-iden ifiable, and ha his is “ he ech- nical fil e which gua an ees da a confiden iali y” (by using di e en me hods o enc yp ing he sensi i e in o ma ion).27 None heless, he same au ho in e es ingly sugges s ha he e a e a eas o doub in he alidi y o his “gua an ee”. Fi s ly, by s a ing ha “ he exp ession ‘anonymiza ion o da a’ o en conceals si ua ions in which, in ac , he possibili y o eiden i ying da a s ill exis s, and, he e o e, in which anonymi y is nei he eal no comple e” (. . .). Secondly, and pe haps mo e c i ically, by conside ing anonymi y as “ he he o ical s a egy o denying he exis ence o any subjec i e in e es in HBMs and, consequen ly, o a fi ming hei ee a ailabili y o hose who may make in e es ing use o hem: he bio ech indus y”.27 In summa y, he a o emen ioned consensual and de ying ideas clea ly illus a e how he field o heal h and gene ic da a p i acy and confiden iali y igh s is a e y complex legal g ound, which claims o mo e dedica ed a en ion om aca- demics in he field o Heal h Law. Fac o s ha a e ans o ming heal h da a p i acy and confiden iali y The p og essi e e osion o ou own p i a e sphe es2is now con ibu ing o he g ow h and expansion o a global pub- lic sphe e we all sha e. P i acy concessions can be obse ed e e ywhe e and ha e mul iple causes and aims. Secu i y, o example, is he p ominen cause o disclosu e o p i a e da a. Following he 9/11 e o is a acks in he Uni ed S a es o Ame ica, p i acy concessions based on secu i y easons we e g ea ly expanded.28 Concomi an ly, in usions in ou p i a e sphe es such as ai po sc eening, collec ion o fin- ge p in s and pho og aphs and ex ensi e ideo su eillance a e now widely accep ed and pe cei ed as no mal p ac ice. Rema kably, people a e no only ole a ing p i acy conces- sions o sha ed pu poses such as common secu i y bu also inc easingly op ing o gi e away p i acy o indi idual gains, such as ame, money and ecogni ion. TV shows and social phenomena whe e people linge on o he ’s mos in ima e momen s such as p ecise fi s -hand accoun s o deeply au- ma ic expe iences (including heal h- ela ed condi ions) ha e gained significan no o ie y. The case o Jade Goody, a 27 yea - old B i ish Big B o he pa icipan is an ex eme example o exposu e o e minal illness in he media. Goody aised a ound £1 m om media deals signed since she was old she had e - minal ce ical cance . He main eason o sign hese con ac s o a li e co e age o he final days was o lea e he money o he child en. In Po ugal, e y ecen ly, Manuel Fo jaz, a well-known and cha isma ic academic amously sha ed w i ings and pho os on social media abou he p og ession o his cance , including See newspape a icles “Jade Goody o wed and die ‘in he pub- lic eye’ The eali y TV s a will sell media igh s o aise money o he child en” (The Obse e , Sunday 15 Feb ua y 2009) A ailable a : h p://www. hegua dian.com/ heobse e /2009/ eb/15/jade-goody- cance ) and “Jade Goody se o make £1 m om media deals” ( he- gua dian.com, Wednesday 18 Feb ua y 2009 12.33, a ailable a : h p://www. hegua dian.com/media/2009/ eb/18/jade-goody- wedding-deals). chemo he apy sessions, i s seconda y e ec s and consequen su e ing. Du ing his pe iod he pa icipa ed in a weekly TV show and spoke egula ly and openly in public abou his disease. He died a ew days a e publishing a book abou his sha ed expe ience as a cance pa ien .29 These si ua- ions illus a e he possible ans o ma ion o he na u e o heal h da a om a pa adigm o sec ecy made o a ce - ain “emba assmen ”,3in o a possible u u e pa adigm o openness. O e all, heal h da a a e becoming socially accep - able in o ma ion and i s sel -disclosu e is becoming i ial. Howe e , his endency ce ainly does no sui e e yone as di - e en people ha e e y di e en no ions o wha hey wan o keep p i a e. S ill, he pa adigm may be changing, and i would be a leas doub ul i someone who sha ed his o he heal h condi ion on social media could subsequen ly y o sue hose who decided o sha e ha in o ma ion ou side he ci cle wi hin which ha in o ma ion was o iginally sha ed. Hence, in a wo ld whe e heal h in o ma ion oo becomes widely sha ed on social ne wo ks, socie y can ela i ize he igh s o medical and gene ic p i acy and confiden iali y, which may ul ima ely pe ade law and jus ice. T i ializa ion o he sha ing o o me ly conside ed “sen- si i e da a” is also becoming mo e acu e due o he almos impossible ask ha is equi ed o da a p o ec ion au ho i- ies o con ol he mul i ude o heal h da a, which is cu en ly being collec ed. On he o he hand, building sys ems ha secu e confiden iali y is some imes conside ed a luxu y, which is neglec ed by heal h adminis a o s, pa icula ly in coun ies whe e financial c ises ha e led o aus e i y meas- u es (e.g. Po ugal). In he case o Po ugal, he absence o sys ema ic supe ision and sanc ions by da a p o ec ion au ho i ies, which s uggle wi h lack o means, oge he wi h he almos inexis en li iga ion in his domain, esul in andom p i acy o confiden iali y p o ec ion conce ns in heal hca e uni s. As a consequence, anecdo al e idence indi- ca es ha i is possible o adminis a i e s a o access pa ien s’ medical his o ies, in iola ion o na ional law. Unsu - p isingly, in coun ies whe e social wel a e is jeopa dized, pa ien s p io i ize access o ca e o e any o he igh s and a e less p one o complain o cases in ol ing a iola ion o p i acy and confiden iali y igh s. Gene ic p i acy and confiden iali y No ably, his e osion o heal h da a p i acy and confiden ial- i y finds pa allel in mo e specific phenomena in he a eas o gene ics and genomics. He e again, p i acy concessions a e mo i a ed by public and p i a e in e es alike. As we know, he Human Genome P ojec (HGP) and he ad en o genomics ha e highligh ed (o a leas p omised) he impo - ance o gene ic da a in figh ing disease and imp o ing heal h ou comes. Fo example, di e en Public Heal h fields, such as in ec ious and ch onic disease, occupa ional heal h and en i onmen al heal h can ad an age om he p og ess o genomics and he sha ing o gene ic da a, leading o wha has been desc ibed by some au ho s as “Gene ic in o ma ion o all” synd ome.30 This subjec and he ela ed issue o pe son- alized medicine (whe e he apy is specifically designed o an indi idual based on his/he s gene ic p ofile) ha e deep p i acy and confiden iali y implica ions. Fi s and o emos , we mus e p o s a ú d e p ú b l i c a . 2 0 1 4;3 2(2):123–133 129 conside whe he ou gene ic in o ma ion can con ibu e o significan conclusions abou ou isks o de eloping u u e diseases. I ha is es ablished, a leas a a easonable le el, gene ic da a need o be conside ed as p i a e as any o he heal h da a. Ne e heless, i is clea ha i someone ca ies a gene ic al e a ion ha has been associa ed wi h a significan and ele a ed isk o de eloping a disease in he u u e, ha in o ma ion could be use ul o amily membe s who migh sha e ha same al e a ion. Despi e he ac ha di e en s ud- ies show ha he o e whelming majo i y o pa ien s choose o pass in o ma ion o gene ic isk and gene ic disease o am- ily membe s, in some cases sha ing in o ma ion collides bo h wi h he pa ien s’ will and he igh o amily membe s no o know.31,32 Hence, in ponde ing whe he o no o sha e gene ic da a wi h amily membe s, he p obabili y ha he disease will de elop and he magni ude o he ha m should ha disease indeed de elop mus be balanced and weigh ed agains he cos s (indi idual and public) o b eaching confi- den iali y du ies.13 Hence, clea ly, he ad ances in gene ics and genomics pose significan challenges o p i acy and con- fiden iali y oo. Finally, a supplemen a y no e o men ion ha , in line wi h he a o emen ioned secu i y conce ns and he e o e pe haps unsu p isingly, in some cases i is al eady accep ed o gi e away gene ic p i acy o jus ice easons. Fo example, he UK Na ional DNA da abase al eady includes DNA p ofiles o mo e han 3 million indi iduals, co e ing mo e han 6% o he pop- ula ion and aising p i acy and confiden iali y issues amongs o he innume ous bioe hics and human igh s ques ions.33–35 The opic o gene ic p i acy and biobanks o o ensic pu - poses, howe e , will no be deba ed he e as i goes beyond he scope o his a icle. The Eu opean Da a P o ec ion Law e o m: he edemp ion o heal h da a p i acy and confiden iali y igh s? P elimina y no e In he p e ious sec ions we iden ified easons o belie e ha he igh s o heal h da a p i acy and confiden iali y – once so che ished in Heal h Law – a e su e ing a c isis. This c i- sis is caused no only by gene al socie al phenomena bu also by specific ac o s ela ed o he fields o heal hca e and genomics. We also men ioned ha we conside da a p o ec ion law as he “p ac ical” o “ easible” pa o he de ense o he igh s o p i acy and confiden iali y o heal h in o ma ion as, cu en ly, he compliance wi h hese igh s essen ially depends on secu i y measu es and in o ma ion echnology (IT). Hence, we ag ee ha wha e e happens in he da a p o ec ion law field will ha e a significan impac in he igh s o p i acy and confiden iali y in he heal h law domain. Conside ing ha Eu opean Da a P o ec ion Law has been ecen ly subjec o a conside able e o m, including a new Eu opean egula ion d a , i is e y impo an o ana- lyze i he e, al hough no in de ail, as his does no fi exac ly he scope o his a icle, which is o ien ed o Heal h Law and Bioe hics and no o Da a P o ec ion Law issues, which o he au ho s ha e discussed elsewhe e.36,37 The EU e o m o he da a p o ec ion legal amewo k “Rapid echnological de elopmen s ha e b ough new chal- lenges o he p o ec ion o pe sonal da a. The scale o da a sha ing and collec ing has inc eased d ama ically. Technol- ogy allows bo h p i a e companies and public au ho i ies o make use o pe sonal da a on an unp eceden ed scale in o de o pu sue hei ac i i ies. Indi iduals inc easingly make pe sonal in o ma ion a ailable publicly and globally. Technology has ans o med bo h he economy and social li e.”11(p1) In 2012, he Eu opean Commission (EC) p oposed a key e o m o he EU legal amewo k, which led o he d a o a new Eu opean egula ion on he p o ec ion o pe sonal da a. This egula ion in ends o s eng hen indi idual igh s and ackle he challenges o globaliza ion and new echnolo- gies (mainly on-line) by adap ing he gene al p inciples which we e conside ed o emain alid o hese challenges while main aining he echnological neu ali y o he legal ame- wo k. When i comes in o o ce, which has become mo e likely o happen a e he majo i y o he Eu opean Pa liamen app o ed i s d a (Ma ch 2014), he new Regula ion (hence- o wa d ci ed as “ he Regula ion”) will immedia ely become he new gene al legal amewo k o da a p o ec ion in all membe S a es o he EU, abolishing he long ime uling o Di ec i e 95/46/CE.20 The pa hway o his e o m was based in se e al documen s om di e en en i ies, some o which included inno a i e mechanisms o p o ec pe sonal da a agains he challenges i endu es a p esen ime.38 This pa h- way also included a Eu oba ome e 2011 su ey39 on he a i udes owa ds da a p o ec ion, which showed in e es - ing esul s and e ealed ha he majo i y o Eu opeans eel obliged o a e willing o gi e up hei p i acy and confiden- iali y almos on a daily basis. Resul s o he Eu oba ome e 2011 su ey showed ha 58% o Eu opeans eel ha he e is no al e na i e o he han o disclose pe sonal in o ma- ion i hey wan o ob ain p oduc s o se ices; 79% o social ne wo king and sha ing si e use s we e likely o dis- close hei name; 51% hei pho o and 47% hei na ionali y. Online shoppe s ypically ga e hei names (90%), home add esses (89%), and mobile phone numbe s (46%). Only a hi d o Eu opeans we e awa e o a na ional public au ho - i y esponsible o p o ec ing hei pe sonal da a igh s (33%) and jus o e a qua e o social ne wo k use s (26%) and e en ewe online shoppe s (18%) el in comple e con ol o hei da a.39 Impo an ly, hese numbe s jus confi med wha he Eu opean ins i u ions al eady suspec ed. In 2010, in a Communica ion o he Eu opean Pa liamen , he Council, he Eu opean Economic and Social Commi ee and he Com- mi ee o he Regions, i led “A comp ehensi e app oach on pe sonal da a p o ec ion in he Eu opean Union”,40 he Com- mission concluded ha he EU needed “a mo e comp ehensi e and cohe en policy on he undamen al igh o pe sonal da a p o ec ion”.40 130 e p o s a ú d e p ú b l i c a . 2 0 1 4;3 2(2):123–133 The new gene al ules in he Regula ion ha can ha e impac in he p o ec ion o heal h da a The new EU s a egy in ends o “pu indi iduals in con ol o hei own da a”11 and a new app oach o wha is conside ed “nomina i e da a” is adop ed in he Regula ion. Fo ins ance, he ac s o being obse ed and being aced become p i acy h ea s, e en wi hou knowing he name o he obse ed o aced pe son.36 A icle 4/2 o he Regula ion de e mines ha pe sonal da a “means any in o ma ion ela ing o a da a sub- jec ”. Da a subjec is defined as “an iden ified na u al pe son o a na u al pe son who can be iden ified, di ec ly o indi ec ly, by means easonably likely o be used by he con olle o by any o he na u al o legal pe son, in pa icula by e e ence o an iden ifica ion numbe , loca ion da a, online iden ifie o o one o mo e ac o s specific o he physical, physiological, gene ic, men al, economic, cul u al o social iden i y o ha pe son” (A icle 2/1). A significan imp o emen is he p inciple o anspa ency in oduced by A icle 5 (P inciples ela ing o pe sonal da a p ocessing), which s ipula es ha pe sonal da a mus be “p ocessed law ully, ai ly and in a anspa en manne in ela ion o he da a subjec ” (A icle 5/a). Two o he inno a ions in e ms o da a con ol igh s a e he igh o po abili y and he igh o be o go en. A icle 18/1 o he Regula ion de e mines ha da a subjec s ha e he igh o ob ain a copy o hei pe sonal da a om he con olle , in a “s uc u ed and commonly used o ma which is com- monly used and allows o u he use by he da a subjec ”. In A icle 18/2 i is g an ed o he da a subjec he “ igh o ans- mi pe sonal da a and any o he in o ma ion p o ided by he da a subjec and e ained by an au oma ed p ocessing sys em, in o ano he one, in an elec onic o ma which is commonly used, wi hou hind ance om he con olle om whom he pe sonal da a a e wi hd awn”. As some au ho s pu i , da a po abili y is he e o e he igh o “ ake pe sonal da a and lea e”.36 Impo an ly, he “ igh o be o go en” (and o e a- su e) is also a new op ion in he Regula ion and has ecen ly been confi med by he Cou o Jus ice o he Eu opean Union (A icle 17)12: “Any pe son should ha e he igh o ha e pe sonal da a conce ning hem ec ified and a ‘ igh o be o go en’ whe e he e en ion o such da a is no in compliance wi h his Regula ion. In pa icula , da a subjec s should ha e he igh ha hei pe sonal da a a e e ased and no longe p ocessed, whe e he da a a e no longe necessa y in ela- ion o he pu poses o which he da a a e collec ed o o he wise p ocessed, whe e da a subjec s ha e wi hd awn hei consen o p ocessing o whe e hey objec o he p ocessing o pe sonal da a conce ning hem o whe e he p ocessing o hei pe sonal da a o he wise does no com- ply wi h his Regula ion. This igh is pa icula ly ele an , when he da a subjec has gi en hei consen as a child, when no being ully awa e o he isks in ol ed by he p ocessing, and la e wan s o emo e such pe sonal da a especially on he In e ne . Howe e , he u he e en ion o he da a should be allowed whe e i is necessa y o his o i- cal, s a is ical and scien ific esea ch pu poses, o easons o public in e es in he a ea o public heal h, o exe cising he igh o eedom o exp ession, when equi ed by law o whe e he e is a eason o es ic he p ocessing o he da a ins ead o e asing hem.”11 In his espec , we ag ee wi h Cos a and Poulle 36 when hese au ho s a fi m ha he e ec i eness o he igh o be o - go en elies on a echno-legal app oach, as echnical solu ions ha e o be adop ed o ensu e he e asu e and blocking o da a on he In e ne . This ac is ela ed o ano he inno a i e ule o he Regula ion, he in oduc ion o a “p i acy-by-design” obliga ion. “P i acy-by-design” is es ablished in A icle 23 o he Regu- la ion (Da a p o ec ion by design and by de aul ) gi ing da a con olle s he du y o “Ha ing ega d o he s a e o he a and he cos o implemen a ion (. . .) bo h a he ime o he de e mina ion o he means o p ocessing and a he ime o he p ocessing i sel , implemen app op ia e echnical and o ganiza ional measu es and p ocedu es in such a way ha he p ocessing will mee he equi emen s o his Regula ion and ensu e he p o ec ion o he igh s o he da a subjec ” (A icle 23/1). The Eu opean Commission is he ins i u ion empowe ed o speci y da a p o ec ion by design equi emen s “applicable ac oss sec o s, p oduc s and se ices” (A icle 23/3). Ve y impo an o he u u e o pe sonal da a p o ec ion in gene al and in he field o heal h and gene ic da a p i acy and confiden iali y igh s, in pa icula , is he new app oach ound in he Regula ion in wha e e s o Responsibili y and Lia- bili y. Di e en ly om he Di ec i e 95/46/CE, he Regula ion is e y much conce ned abou esponsibili y, and clea ly s a es ha he con olle s o da a a e esponsible o implemen da a secu i y equi emen s (A icle 23). Impo an ly, he Regula ion de e mines a “p inciple o accoun abili y” and desc ibes in de ail he obliga ion o he con olle o comply wi h he Reg- ula ion and o demons a e his compliance, including by way o adop ion o in e nal policies and mechanisms o ensu - ing such compliance.11 This is a e y impo an s ep ahead in he gene al p o ec ion o pe sonal da a, which can ha e a huge impac on heal h da a con olle s and p ocesso s (A i- cle 22 on he esponsibili y o he con olle ). Fu he mo e, in e ms o liabili y, he Regula ion p esen s wo conside able modifica ions o he Di ec i e. I makes p ocesso s ( hose who p ocess da a on behal o con olle s) liable o damages and when hese a e mul iple i es ablishes a “join liabili y” a oid- ing he necessi y o iden i y he one a aul (A icles 23 and 24). The Regula ion also imposes on con olle s and p ocesso s he du y o coope a e wi h he supe iso y au ho i y (A icle 29). In b ie , wi h all hese new da a p o ec ion en o cemen mechanisms he Regula ion seems o b ing he possibili y o a new e a o p i acy and confiden iali y igh s and implic- i ly o heal h and gene ic da a p o ec ion. Ne e heless, in specific e ms he only inno a ion in he Regula ion which a ge s heal h da a is A icle 84, inse ed in Chap e IX (P o- isions ela ing o specific da a p ocessing) on “Obliga ions o sec ecy”. In his disposi ion i is s a ed ha wi hin he limi s o he Regula ion, Membe S a es may adop specific ules (which ha e o be no ified o he Eu opean Commis- sion) o se ou he in es iga i e powe s by he supe iso y au ho i ies “in ela ion o con olle s o p ocesso s ha a e e p o s a ú d e p ú b l i c a . 2 0 1 4;3 2(2):123–133 131 subjec s unde na ional law o ules es ablished by na ional compe en bodies o an obliga ion o p o essional sec ecy o o he equi alen obliga ions o sec ecy, whe e his is necessa y and p opo iona e o econcile he igh o he p o- ec ion o pe sonal da a wi h he obliga ion o sec ecy”.41,g Fo he emaining, he Regula ion main ains he concep ha “heal h ela ed da a” and “gene ic da a” mus be con- side ed as “sensi i e da a”, and as such equi e mo e da a p o ec ion sa egua ds. A icle 9 o he Regula ion11 se s ou he gene al p ohibi ion o p ocessing special ca ego ies o pe sonal da a, including “da a conce ning heal h” and he excep ions om his gene al ule, building on A icle 8 o he Di ec i e 95/46/EC.20 S angely, a icle 81 o he Regula ion which defines he p ocessing o heal h da a does no include gene ic da a. The Regula ion defines bo h “gene ic da a” and “da a conce ning heal h” (A icle 4) bu i is ob ious ha his sec o was no a majo conce n in he EU da a p o ec ion e o m. O e all, some o he new ins umen s p oposed o a enewed amewo k o da a p o ec ion in Eu ope can gi e a p ac ical sense o he igh s o p i acy and confiden ial- i y in heal hca e and gene ic se ings, ans o ming hem om he o ical figu es in o eal obliga ions o he coun e - pa s (heal h and gene ic da a con olle s and p ocesso s). Fo ins ance, he obliga ion o build “p i acy by design” o he p ocessing o heal h da a o biobanks will be key o heal h in o ma ion sys ems’ manage s. Fo example, in Po ugal, a comp ehensi e and o ficial Heal h Da a Pla o m42 has been launched wi hou uly in o ming he public abou heal h p i acy and confiden iali y issues. Fu he mo e, he e is no men ion in he Pla o m websi e o he igh s o he people who will be pu ing he e hei medical da a lacuna, which would ha e been impossible yea s ago. Mo eo e , he Na ional Da a P o ec ion Commission is no e e enced in he po al as ha ing gi en i s au ho iza ion o ea men o medical da a a such an ex ension. We hink ha when in o ce, he new ules om he EU Regula ion will ha e a posi i e impac on he p i- acy and confiden iali y o pa ien s’ da a, which u gen ly need edemp ion in Po ugal. Las wo d “Bu someone will always ha e o speak o p i acy, because i doesn’ na u ally ise o he op o mos con- side a ion se s, whe he in go e nmen o in he p i a e sec o .”2(p126) gThis impo ance gi en o sec ecy was also s essed on he Mad id Resolu ion, signed by he Da a P o ec ion and P i acy Com- missione s in 2009 whe e on opic 13 da a ela ing o heal h o sex li e is conside ed “sensi i e da a”. In he same documen , opic 21 e e s o a “du y o confiden iali y” which s a es ha “The espon- sible pe son and hose in ol ed a any s age o he p ocessing shall main ain he confiden iali y o pe sonal da a. This obliga ion shall emain e en a e he ending o he ela ionship wi h he da a subjec o , when app op ia e, wi h he esponsible pe son.” “You ha e ze o p i acy anyway. Ge o e i .” This amous 1999 quo e in Wi edhby Sco McNealy,27 was mo e han an epiphany as i becomes mo e and mo e accu a e as ime goes by. Ce ainly, oday p i acy is a defied and pe haps e en com- p essed concep . None heless, e en hose willingly sha ing hei a eas o eclusion ake o ense when seeing o he s in uding hose same a eas wi hou hei consen . Fu - he mo e, expe iencing pe nicious e ec s ela ed o p i acy exposu e can cons i u e dis u bing inciden s, which a ely lead o decisions o main aining minu e a eas o pe sonal e ea . The e o e, despi e i s ansmu a ions and me amo - phosis, p i acy is s ill pa o ou ha dwi ing as agen s endowed wi h ee will. Hence, ans o med, nuanced and sel -a fi med concep s o p i acy s ill pe se e e in hese highly demanding ci cums ances. In a way, he ac s a e no sui ing any da a p o ec ion igh s, bu he new EU egula ion seems o wan o p o ec hese igh s agains all odds, ein en ing da a p o ec ion in a mix o a legal- echnological app oach. Ne e heless, we mus no be naï e, and i is impo an o no ice ha he a io o he EU conce ns is no linked o a human igh s based philosophy o de ense, bu mainly o economic mo i es. The undamen- al goal o he new EU ins umen s on da a p o ec ion is he “building o us in he online en i onmen ” which is “key o economic de elopmen as lack o us makes consume s hes- i a e o buy online and adop new se ices”.11 No el policies on da a p o ec ion in Eu ope aim o a oid he isks ha ea o an uncon olled sha ing o da a may slow down he de elopmen o inno a i e uses o new echnologies. I is men ioned in he explana o y memo andum o he Regula ion11 ha “hea y c i icism has been exp essed ega ding he cu en agmen- a ion o pe sonal da a p o ec ion in he Union, in pa icula by economic s akeholde s who asked o inc eased legal ce - ain y and ha moniza ion o he ules on he p o ec ion o pe sonal da a”. Also, he complexi y o he ules on in e na- ional ans e s o pe sonal da a is conside ed as cons i u ing a “subs an ial impedimen o hei ope a ions as hey egula ly need o ans e pe sonal da a om he EU o o he pa s o he wo ld”.11 Ne e heless, e en when economic mo i a ions a e d i ing e o m, undamen al human igh s o p i acy and da a p o ec ion and confiden iali y may benefi om he new EU Regula ion. In eali y, e en i he e osion o he igh s o p i acy and confiden iali y in he heal h ca e and biobanking fields becomes clea e , he public and heal h p o essionals s ill demand a leas a pe cep ion o he obse a ion o hese igh s. The ac s hough seem o e eal an uns oppable ading o he on ie s o p i a e li e, especially in he heal hca e domain. Clea ly, many changes occu ed du ing he 100 yea s ha media ed be ween “The Righ o P i acy” and “Impe ial Bed oom”. The bi h o he po able snapsho pho og aphy came a and la e o he ideo camco de , he mobile phone indus y, he mass use o compu e s and he dawn o he in e ne a e good examples o echnology-p opelled social hWi ed is a amed magazine on scien ific inno a ions and hei impac in socie y, also known o ea u ing edi o ials om indus y leade s.