Conceptual Materialism: Installation Art and the Dismantling of Caribbean Historicism
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Thi d Tex
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Concep ual Ma e ialism
Ca los Ga ido Cas ellano
Published online: 28 Ma 2014.
To ci e his a icle: Ca los Ga ido Cas ellano (2014) Concep ual Ma e ialism, Thi d Tex , 28:2, 149-162, DOI:
10.1080/09528822.2014.896493
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Concep ual Ma e ialism
Ins alla ion A and he Disman ling
o Ca ibbean His o icism
Ca los Ga ido Cas ellano
E e y hing’s black, as i he space inside had swallowed he ligh and
wi h i all ha you know, all ha ’s ecognizable. You s ep uneasily
in o he blackness. The loo is spongelike. Walking is en a i e. You
mus do so slowly. You ee a e like a blind man’s inge s. You senses
sha pen.
You a e alone he e, o no .
You a e implica ed.
Tania B ugue a, 2002
1
‘Implica ion’ is an ap wo d o he expe ience o Cuban a is Tania
B ugue a’s un i led ins alla ion o he 7 h Ha ana Biennial in 2000.
2
Visi o s we e in i ed o en e a oom in La Fo aleza de la Caban˜a, a
o me o i ica ion used as a p ison in he mid- wen ie h cen u y by
bo h Fulgencio Ba is a and E nes o ‘Che’ Gue a a. La Caban˜a is a p omi-
nen and well-known landma k o Cuban he i age, so nobody could ha e
an icipa ed he sense o diso ien a ion and loss el by isi o s as hey
en e ed he space o he ins alla ion. In o al da kness, hey had o walk
o e a smelly, uns able su ace ha , only a e hei eyes had adap ed
o he lack o ligh , e ealed i sel o be moulde ing suga cane. Losing
hei sense o ime and space, isi o s came o ealize ha hey we e
no alone: naked ac o s inhabi ed he oom, and om ime o ime a
p ojec ion showed oo age o Fidel Cas o declaiming on p oduc i i y,
mode niza ion and p og ess. The cla i y o he sc een ligh and o
Fidel’s esolu e message we e, howe e , challenged by he opp essi e,
anguished a mosphe e, and he eeling ha isi o s we e, somehow,
implica ed.
I is in e es ing ha we can ead B ugue a’s ins alla ion mo e in ensely
as a senso y expe ience han as an epis emological ool. While i in e sec s
wi h colonial his o y, he plan a ion economy and he poli ical p esen o
Cuba, i eaches us no hing abou hose issues. The e was no message
Thi d Tex , 2014
Vol. 28, No. 2, 149–162, h p://dx.doi.o g/10.1080/09528822.2014.896493
#2014 Thi d Tex
1. Tania B ugue a, Un i led
(Ha ana 2000), bounda y
2, ol 29, no 3, au umn
2002
2. See h p://uni e ses-in-
uni e se.de/ca /habana/
bien7/cabana1/e-b ugue a.
h m.
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hidden in he epulsi e unnel o La Caban˜a. Al hough complex laye s o
meaning a e embedded wi hin i , suga cane was no a symbol o any-
hing; i was a eal, unpleasan p esence. Visi o s we e mo e likely o
lea e quickly han o ind enjoymen o aes he ic app ecia ion. I was
no in spi e o , bu h ough he ouch and smell o suga cane ha isi o s
engaged wi h he a wo k. They expe ienced i h ough senso y, ephem-
e al means – he smell p oduced by he decay o he ma e ial medium o
he ins alla ion. Meaning a ose as a pa ial, incomple e app oach o he
a wo k, d i en by senso y s imulus. Only by en e ing he o , by
being he e, could one ully app ehend he expe ience designed by he
a is . In B ugue a’s ins alla ion, engagemen , expe ience and ma e ial
cul u e we e indissolubly en angled.
As a way o in es iga ing his en anglemen u he , his a icle con-
side s he uses o ma e ial cul u e by Ca ibbean ins alla ion a is s
Nikolai Noel (bo n Po -o -Spain, T inidad, 1976), Ma cos Lo a
Read (bo n San o Domingo, Dominican Republic, 1965) and Blue
Cu y (bo n Nassau, Bahamas, 1974). In so doing, I sea ch o a way
o a icula ing he ela ions be ween he ma e iali y o hings included
in ins alla ions,
3
he his o ical and economic e e en s hey enac , and
he a is ic de ice ha connec s hem. All h ee a is s pay special a en-
ion o he senso y, ma e ial aspec s o hei wo k. They sha e simila
conce ns wi h he use o di e en media, he sea ch o in e na ional
audiences and wi h se ing in ain ambi alen discou ses. Finally, in
all h ee cases we ind a simila in e es in sepa a ing a is ic p ac ice
om di ec in e p e a ions o explana ions o ex e nal issues, con e ing
on each p ojec an aes he ic dimension ha does no p eclude pa allel
poli ical o social aspi a ions. I a gue ha , al hough cha ged wi h his-
o ical e e en s, he a wo ks analysed he e do no ep esen his o y,
no do hey add ess his o ical symbolisms. Ra he , hey appea o be
si es o senso y and ma e ial nego ia ion no a ached o a single,
speci ic empo ali y, bu o a holis ic, mul i-senso y app oach o
colonial and pos colonial p ocesses. In ha sense, he eco e y o he
A lan ic ma e ial cul u e hey in end is no a way o ashioning
his o ical na a ions o he pas ; a he , i is a ool used o open
new in e p e a ions and possibili ies wi hin Ca ibbean p esen and
u u e li es.
The main idea I wish o exp ess he e is ha ins alla ion a oubles
no ions o he e e en ial and o isual ecogni ion, es ablishing a
‘his o y o illegi imacy’ and enabling a h ee old app oach o ma e ial
cul u e.
4
This has o do in he i s place wi h he na u e and meaning
o a e ac s and ma e ials: Whe e do hey come om? Who owned
hem? Wha did, and do, hey mean o pas and p esen socie ies? I
ela es secondly o hei his o ici y: wha is hei ‘cu iculum i ae’?
5
In
o he wo ds, how did his si ua ion e ol e and b oaden h ough his o y
in e ms o p oduc ion, ci cula ion and consump ion? The hi d idea is
linked o he display and pe cep ion o a e ac s and ma e ials, and
implies no only a conce n wi h hei loca ion in he pas , bu also
abou he media ion ha de e mines hei p esen a ion in he p esen o
he ins alla ion. In his, mo eo e , we can ace a me a-a is ic
hough ela ed o he way hose hings se e as a space o nego ia ion
o he posi ion o Ca ibbean a is s wi hin an in e na ional, pos colonial
a scene.
150
3. Fo a discussion o he
di e ence be ween ‘ hings’
and ‘objec s’ see Ian
Hodde , En angled: An
A chaeology o he
Rela ions be ween Humans
and Things, Wiley-
Blackwell, Hoboken, New
Je sey, 2012. Since I y o
highligh he senso y and
social media ions implied
no only in human-made
objec s bu also in aw
ma e ials, I will op o he
i s e m h oughou his
a icle.
4. Rebecca Schneide , ‘Solo
Solo Solo’, in Ga in Bu ,
ed, A e C i icism: New
Responses o A and
Pe o mance, Blackwell,
Ox o d, 2005, p 37.
Schneide uses he model o
he jazz solo o
concep ualize a model
whe e he quali y o ac ions
‘become p o oundly iddled
wi h he echoes o
p ecedence and he o ecas
echoes o u u e esponse’, p
37. My app oach o he
ma e iali y o ins alla ion
a is close o he challenge
o canons posed by
Schneide .
5. See A jun Appadu ai, ed,
The Social Li e o Things:
Commodi ies in Cul u al
Pe spec i e, Camb idge
Uni e si y P ess,
Camb idge, 1986; Ch is
Gosden and Y onne
Ma shall, ‘The Cul u al
Biog aphy o Objec s’,
Wo ld A chaeology, ol 31,
no 2, 1999, pp 169–178.
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SUGAR, SUN CREAM, KAPOK WOOD
Th ee ins alla ions and h ee ma e ials can be ound a he beginning o his
analysis. The i s a ises om a se o a wo ks made by T inidadian a is
Nikolai Noel be ween 2009 and 2012 as an expe imen wi h he sensi i e
quali ies o suga and i s his o ical implica ions. In one o his ea lies and
mos powe ul composi ions, en i led Nigh and Suga and shown o
he i s ime in 2011, a ligh bulb was co e ed in b own suga , which
colou ed and modi ied he ligh bu also made he bulb blow a e a
while. Two main elemen s condi ioned he senso y pe cep ion o he isi-
o s he e: he absence o illumina ion, he ligh bulb being he only
sou ce o ligh , and he pa icula odou o he suga hea ing up and
hen des oying he bulb. In o he un i led ins alla ions displayed he
same yea , Noel d ew a ious silhoue es on he wall using suga .
6
The
su ace was in ended o blu wi h he wa ming o he exhibi ion space
caused by he a i al and he b ea h o spec a o s, lea ing an imp in in
he wall and, again, an ol ac o y ace. Senso y pe cep ion was bo h essen-
ial o he ins alla ion and impossible o igno e. Mo e ecen ly, he a is
used suga o ashion suga mache es ha de e io a ed du ing he ins alla-
ions.
7
Th ough he me onymic ac ion o cons uc ing he blade om he
ma e ial i was designed o cu , he p oduc i e objec became aw ma e ial
and ice e sa, con eying he in e connec ed and a ainable cha ac e o
Ca ibbean his o ies. In mo e ecen ins alla ions c ea ed in 2012 (Some
Kind o Vessel,The Swee o My B own and un i led composi ions),
Noel placed inge s and human jaws made o suga on ea h pedes als.
Raised o he s a us o elics, hey we e ‘condemned’ o a ini e exis ence,
which he public could con empla e.
8
A cloying a mosphe e akin o ha c ea ed by Noel is employed by
Bahamian a is Blue Cu y. Fo he Six h Li e pool Biennial in 2010,
Nikolai Noel, Un i led, 2012, ea h/soil, wa e , cas b own suga , dimensions a iable,
pho o cou esy he a is
151
6. See h p://
nikolainoelp ojec s.
blogspo .co.uk/.
7. Ibid
8. Ibid
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Cu y exhibi ed a cus omized shimme ing blue cemen mixe illed wi h
gallons o sun c eam ha was in con inual ope a ion du ing he exhibi-
ion. As he cemen mixe spun, he swee smell o he sun c eam
in aded he en i e oom a G eenland S ee , Li e pool. As a con ibu ion
o ano he p ojec , he a is silk-sc eened a sun-c eam pa e n co e
design on o he exhibi ion ca alogue, gi ing i a s icky ex u e and he
same ol ac o y sensa ion. He has also used sun c eam pain ed di ec ly
on o he walls o he exhibi ion space o ac as an elemen in his ecen
ins alla ions. Pa icula ly spa ing, his and o he wo ks o Cu y o e a
senso y appeal ha makes i di icul o elici a di ec meaning. None o
his wo ks is i led; ins ead he lis s he ma e ials o which hey a e com-
posed, and his is wha e eals possible in e p e a ions. Tha lack o
desc ip i e meaning, consciously adop ed by he a is , opens his wo ks
o a senso y app oach. To his conside a ion we mus add he noise p o-
duced by he indus ial cemen mixe , some hing ha made he ins alla-
ion esemble a cons uc ion si e. As i s smell pe mea ed he space, sun
c eam was hus inse ed in o a ans o ma i e con ex .
The wo k o he Dominican a is Ma cos Lo a Read also shows a
conce n o he con adic ions be ween he empo al condi ion o ma e ial
li e and he pe manence a ached o he i age i ems. Since 1990, Lo a has
used pa chmen and pape o e lec on ma e iali y, echnology and he
a chi e. Tha combina ion is behind p ojec s like Cinco ca - osas pa a la
his o ia (1991),
9
p esen ed in 2009 in Pa is as pa o he ‘K e
´yol
Fac o y’ exhibi ion.
10
The ins alla ion consis ed o i e wooden canoes,
which Lo a u nished wi h wheels be o e hanging hem on he wall. The
s uc u e o he canoes was co e ed wi h wo ds aken om documen s
he ound in he A chi o de Indias in Se ille, ela ing o he i s sla es
b ough o La Espan˜ola, he island ha now con ains bo h Hai i and he
Dominican Republic. Each boa con ained ei he a swo d o a ose made
Nikolai Noel, Membe , 2012, cas b own suga , sal , wa e , dimensions a iable, pho o
cou esy he a is
152
9. The i le con ains wo d
play ha does no ansla e
easily in o English. On one
le el i eads as Fi e
Ca iages o His o y, bu
he Spanish ‘ca ozas’ o
‘ca iages’ is al e ed o
‘ca - osas’ so ha i
inco po a es he ‘ osas’ o
‘ oses’ o he ins alla ion.
In La in-Ame ican Spanish
he p onuncia ion o he
wo spellings is iden ical.
10. See h p://www.kyas.com/
P/Ma cos/02.h ml.
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o me al and ca dboa d. To make he canoes Lo a used kapok ees om
Sabana de la Ma , a coas al own loca ed in he no he n pa o he
Dominican Republic ha aces he peninsula o Samana
´ac oss a bay.
The zone has his o ically been he poin o depa u e o illegal mig a ion
owa ds Pue o Rico and is he loca ion o he building o yolas, he small
boa s used o c oss he Mona Passage, he s ai ha sepa a es he
coun ies. The use o local wood ecalls no only p esen -day illegal
mig a ion by Dominicans bu also he displacemen o Taino communi ies
ac oss he Ca ibbean. Those communi ies also used he ba k o he kapok,
and would ex ac and disca d he ee’s hea ; a di icul p ocess as he
su ace o he kapok ee is co e ed by ho ns. The e is a symbolism in
he ac ha he ans o ma ion o a ee by hollowing ou i s co e
enabled he mobili y and he miscegena ion o indigenous communi ies.
The ma e ialism o his p ocess is hidden by se e al conscious measu es
ha a e also open o in e p e a ion: he canoes a e co e ed wi h ex ,
hung om he museum wall, and displayed as museum objec s. In ab up ly
inco po a ing hem in o museum discou se, Lo a p oduces an es ange-
men o hei ma e ial biog aphy ha is ne e heless a conscious pa o
he ins alla ion display.
Blue Cu y, Un i led, 2010, cus omized cemen mixe , sun c eam, Li e pool, Li e pool
Biennial, pho o cou esy he a is
153
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Wha do he a is s examined he e ha e in common? Fi s , hey sha e
an in e es in explo ing he e e yday ma e iali y o he A lan ic landscape.
Th ough he use o o dina y ma e ials and objec s, hey ack he poli ics
o consump ion and accessibili y o hose p oduc s om bo h a his o ical
and a p esen -day pe spec i e. Suga , sun c eam and wood o e a senso y
expe ience ha can ell us mul iple hings no only abou how he Ca ib-
bean landscape looks, bu also abou he unconscious ha pe aded he
ela ions be ween hings and human beings wi hin he A lan ic space.
Second, in none o he analysed cases is he sense gi en; a he , ins alla-
ions con on he public wi h a my iad o s imuli ha appeal o all he
senses, no only o sigh . Thi d, hings become ‘epide malized’ when
inse ed in he ins alla ions, since hey acqui e a ma e ial dimension
ha speaks eloquen ly abou he sha ed li es o human beings and
ma e ial cul u e.
11
In ha sense, a is s make hings o be asc ibed and
ela ed o a human scale, ma e ializing his o ic p ocesses.
ATLANTIC MATERIAL CULTURE
Wha does ‘ma e ialized’ mean in his con ex ? How can we de ine
hose ma e ial objec s? In o he wo ds, wha do suga , sun c eam and
wood mean o ou pu poses he e? How can we app oach hem? A
simple, gene al, answe could be: hey a e hings. In ecen yea s we
Nikolai Noel, Some Kind o Vessel, 2012, showing de ail o suga mache e, cas b own suga , dimensions a iable, pho o
cou esy he a is
154
11. Jenni e A Gonza
´lez,
Subjec o Display:
Re aming Race in
Con empo a y Ins alla ion
A , Uni e si y o
Minneapolis P ess,
Minneapolis, Minneso a,
2008, p 5
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ha e wi nessed he eme gence o he s udy o ma e ial cul u e associa ed
wi h a g ea e accep ance o he senses as sou ces o knowledge, a
de elopmen ha can be obse ed in se e al disciplines, among hem
a chaeology,
12
an h opology and sociology,
13
a
14
and collec ions and
museum s udies.
15
In his sec ion I will ou line some aspec s o his
deba e and subjec he wo k I ha e in oduced o u he analysis.
As se e al au ho s ha e poin ed ou , objec s a e no isola ed. They
shape ou li es and ou wo ld, as we shape hei o m. They a e ‘ he
e y subs ance o ou socie ies’.
16
Ne e heless, as Hodde has poin ed
ou , we end o ex ac om hem wha we need, a pa icula aspec o
hem, ins ead o conside ing ha hings ha e hei own li e and se o
alues and ela ions.
17
Acco ding o him, bo h a e ac s and na u al
hings – and he bo de be ween hem ends o blu – p esen hemsel es
in eco-sys ems.
18
Despi e ha , we a e so used o some objec s ha we
conside hem pa o he landscape, which enables us o ela e o hem
in a non-discu si e way.
This pe spec i e con e s an ac i e oice o hings. Each hing has, in
ha sense, a biog aphy. This biog aphy, howe e , is an e e -changing,
oubled one.
19
I we ag ee o con e on hings a li e o hei own, hen,
how can we app oach hem? In his case, we ha e o conside se e al
implica ions o owne ship, accessibili y, consump ion and exchange.
Ma cos Lo a Read, Cinco Ca - osas pa a la his o ia, 2008, Pa c de la Ville e, Pa is, dimensions a iable, pho o cou esy he
a is
155
12. See Hodde , En angled,op
ci ; Ch is ophe Tilley, ed,
Handbook o Ma e ial
Cul u e, Sage, London,
2006.
13. See Ann B owe S ahl,
‘Colonial En anglemen s
and he P ac ice o Tas e:
An Al e na i e o
Logocen ic App oaches’,
Ame ican An h opologis ,
ol 104, no 3, 2002, pp
827–845; Da id Howes,
Sensual Rela ions:
Engaging he Senses in
Cul u e and Social Theo y,
Uni e si y o Michigan
P ess, Ann A bo ,
Michigan, 2003.
14. See Elizabe h Edwa ds and
Janice Ha , Pho og aphs,
Objec s, His o ies: On he
Ma e iali y o Images,
Rou ledge, London, 2004;
Helen Pheby,
‘Con empo a y A : an
Inma e ial P ac ice?’, in
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Wi h ega d o possession, collec ing appea s o be an ac indissolubly
linked o ou app oach o hings. Ch is Gosden has ques ioned,
20
a e
W J T Mi chell,
21
wha objec s wan , poin ing ou he exis ence o an
in e -a e ac ual domain ha in e ac s wi h human communi ies. Mo e-
o e , hough simple, e e yday ges u es such as ea ing and d inking
imply a complex se ing o powe ela ions ha egula e ou posi ion in
ela ion o o he human beings. Agency, hen, comes in o discussion,
22
allowing us o conside con ac be ween cul u es as sub le, long- e m
manoeu es implying in e dependence. In ha sense, al hough con-
s uc ed ac oss si ua ions o accessibili y, inequali y and p i ilege,
objec s and aw ma e ials can also be app oached as si es o di e gence,
di e ence and con es .
In ou case, he ins alla ions we ha e examined e e o he ma e ial
cul u e o he A lan ic. The social li e o A lan ic a e ac s and ma e ials
is no isola ed in a colonial pas ; a he , i is li ed, ans o med and chal-
lenged in pos colonial nego ia ions o place, his o y and dominance. We
can easily asse , o example, ha o many Ca ibbean communi ies
suga cane – no only i s image, bu also i s odou , i s as e, he sound
p oduced when he canes a e us led by he wind – is mo e han a
simple e e ence o he pas . All hose senso y expe iences belong o he
ealm o he e e yday. Things and aw ma e ials ha e played a decisi e
ole in con igu ing ou unde s anding o colonialism and colonial
e i o ies as a cen al pa o he mode ni y p ocess.
23
The his o y o
colonialism and sla e y and he exchanges ha shaped he colonial pas
and p esen can also be ead in ma e ial e ms.
24
A lan ic his o y is no
only ma ked by ansna ional luxes o pe sons, bu also by he displace-
men s, disloca ions and eloca ions o hings. We can ead colonial and
pos colonial p ocesses ha shaped his his o y by looking a he ma e ial
cul u e ha eme ged om hem.
25
DEFYING MEANING
Wha happens i we ansla e his app oach o A lan ic ma e ial cul u e o
he h ee ins alla ion a p ac ices we a e examining? Wha kind o
knowledge can we in e om he use o suga , sun c eam and wood in
he ins alla ions o Noel, Cu y and Lo a espec i ely? I belie e ha
any app oach o hose ques ions has o begin wi h a ecogni ion: in
hese ins alla ions, meaning is de ied. In o he wo ds, answe ing hese
ques ions has mo e o do wi h e ealing he implica ions eco ded in
he wo k han wi h disco e ing a hidden message, a uni ying eading.
Ins alla ion a is an imme si e p ac ice ha deals wi h mul iple laye s
o knowledge and sensibili y. Jus as he e canno be a single way o enga-
ging wi h ins alla ion a , so i is impossible o de i e a single meaning
om i . When looking a an ins alla ion, we a e no s a ic. Expe ience,
empo ali y and mo emen a e insepa able om ou aes he ic engage-
men wi h i . This o ces us o adop a e sa ile app oach wi h he
capaci y o challenge he p edominance o isuali y in ou engagemen
wi h a and o ans o m a wo ks in o ‘ac i e si es o cul u al
p oduc ion’.
26
When conside ing he ins alla ions unde examina ion he e, we can
say ha he e is a signi ican di e ence be ween a i ing a he exhibi ion
156
Sand a H Dudley, ed,
Museum Ma e iali ies:
Objec s, Engagemen s,
In e p e a ions,
Rou ledge, London, 2010,
pp 71–89.
15. See Susan Pea ce, ed,
In e p e ing Objec s and
Collec ions, Rou ledge,
London, 1994; Daniela
Bleichma and Pe e C
Mancall, eds, Collec ing
ac oss Cul u es: Ma e ial
Exchanges in he Ea ly
Mode n A lan ic Wo ld,
Uni e si y o Pennsyl ania
P ess, Philadelphia,
Pennsyl ania, 2011.
16. B uno La ou , We Ha e
Ne e Been Mode n,
Ha a d Uni e si y P ess,
Camb idge,
Massachuse s, 1993, p 4
17. Hodde , En angled, op ci ,
p3
18. Ibid, p 4
19. Elizabe h Edwa ds, Ch is
Gosden and Ru h Phillips,
eds, Sensible Objec s:
Colonialism, Museums
and Ma e ial Cul u e,
Be g, Ox o d, 2006, p 13
20. Ch is Gosden, ‘Wha Do
Objec s Wan ?’, Jou nal o
A chaeological Me hod
and Theo y, ol 12, no 3,
2005, pp 193–211
21. W J T Mi chell, ‘Wha Do
Pic u es “Really” Wan ?’,
Oc obe 77, 1996,
pp 71–82
22. Al ed Gell, A and
Agency: An
An h opological Theo y,
Cla endon, Ox o d, 1998
23. See, o example, he
classic wo k o Sidney
Min z, Swee ness and
Powe : The Place o Suga
in Mode n His o y,
Viking, New Yo k, 1985.
24. See Ann Lau a S ole ,
‘Racial His o ies and hei
Regimes o T u h’,
Poli ical Powe and Social
Theo y 11, 1997,
pp 183–255.
25. See Cons ance Classen and
Da id Howes, ‘The
Museum as Sensescape:
Wes e n Sensibili ies and
Indigenous A i ac s’, in
Edwa ds, Gosden and
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