Using seam to better understand born globals. A spanish case
Abstract
This work presents a systematic overview of the opportunities and challenges for international ventures. Moreover, it seeks to reflect on success-factors of launching a venture in international context and how Socio-Economic Approach to Management (SEAM) can help. Using a practical case study, we discuss the limitations of the “state of art” in BGs and reflect on what SEAM can provide in understanding the main managerial complexities faced by BGs and in leading BGs change in order that they develop the dynamic capabilities to succeed in International markets.
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COLLOQUE D’AUTOMNE de L’ISEOR « La digitalisation apprivoisée : au service de l'humain et de la performance durable » celebrado en iaelyon - Université Lyon 3 - Manufacture de Tabacs – Lyon (Francia) durante los días 18 y 19 de octubre de 2017. USING SEAM TO BETTER UNDERSTAND BORN GLOBALS. A SPANISH CASE María-Ángeles RASTROLLO-HORRILLO Universidad de Málaga (España) Julia MARTÍN-ARMARIO Universidad de Málaga (España) Abstract: This work presents a systematic overview of the opportunities and challenges for international ventures. Moreover, it seeks to reflect on success-factors of launching a venture in international context and how Socio-Economic Approach to Management (SEAM) can help. Using a practical case study, we discuss the limitations of the “state of art” in BGs and reflect on what SEAM can provide in understanding the main managerial complexities faced by BGs and in leading BGs change in order that they develop the dynamic capabilities to succeed in International markets