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Empirical Study on the Impact of Evaluation of Intangible Assets on the Market Value of the Listed Companies

Cosmulese, Cristina Gabriela

Abstract

The accelerated pace of economic development, the digital revolution and the internationalization of business has meant for some entities the creation or acquisition of intangible assets (IA), which have become increasingly important for the economic prosperity and for determining the global value of a company, also becoming an important incentive in creating added value. The aim of this paper is focused on analyzing the impact of internally generated intangible assets on the market value of the companies. In order to achieve this aim, we conducted an empirical study involving a sample of 180 NASDAQ and NYSE listed entities between 2007 and 2016. The sample has obtained by applying the inclusion and exclusion criteria on the 500 large-capitalization companies (S&P 500 Index). Making use of regressive techniques, the authors undertook an econometrical model to test whether the impact of intangible assets on the market value of the entities increases when are provided complete, clear and easy-to-understand accounting information about the intangible assets value, which aid business to properly estimate corporate value ratio and reduce implicit bias, due to mainly taking into account those reported values when measuring an entity’s value. The results revealed an impact of the value of the reported and unreported IA on the market value of the entities, for manufacturing companies relative to service companies, which generates an added value on the capital market and implicates a close linkage of disclosure compliance and the associated industry sector. The proposed model can be an inspiration for the legislator to change the structure of financial reporting, or anticipated a valuable informational source for increasing the quality of integrated reporting of economic entities.

Full text

84 2021, XXIV, 1 Business Adminis a ion and Managemen DOI: 10.15240/ ul/001/2021-1-006 EMPIRICAL STUDY ON THE IMPACT OF EVALUATION OF INTANGIBLE ASSETS ON THE MARKET VALUE OF THE LISTED COMPANIES C is ina Gab iela Cosmulese1, Ma ian Socoliuc2, Ma ius-So in Ciubo a iu3, Ve onica G osu4, Do el Ma eş5 1 “S e an cel Ma e” Uni e si y, Facul y o Economics and Public Adminis a ion, Depa men o Accoun ing, Audi and Finance, Romania, ORCID: 0000-0002-8406-7004, [email p o ec ed]; 2 “S e an cel Ma e” Uni e si y, Facul y o Economics and Public Adminis a ion, Depa men o Accoun ing, Audi and Finance, Romania, ORCID: 0000-0001-6378-6686, [email p o ec ed]; 3 “S e an cel Ma e” Uni e si y, Facul y o Economics and Public Adminis a ion, Depa men o Accoun ing, Audi and Finance, Romania, ORCID: 0000-0002-8560-9223, [email p o ec ed]. o; 4 “S e an cel Ma e” Uni e si y, Facul y o Economics and Public Adminis a ion, Depa men o Accoun ing, Audi and Finance, Romania, ORCID: 0000-0003-2465-4722, [email p o ec ed]. o; 5 Wes Uni e si y o Timişoa a, Facul y o Economics and Business Adminis a ion, Depa men o Accoun ing, Romania, ORCID: 0000-0001-7158-8794, [email p o ec ed]. Abs ac : The accele a ed pace o economic de elopmen , he digi al e olu ion and he in e na ionaliza ion o business has mean o some en i ies he c ea ion o acquisi ion o in angible asse s (IA), which ha e become inc easingly impo an o he economic p ospe i y and o de e mining he global alue o a company, also becoming an impo an incen i e in c ea ing added alue. The aim o his pape is ocused on analyzing he impac o in e nally gene a ed in angible asse s on he ma ke alue o he companies. In o de o achie e his aim, we conduc ed an empi ical s udy in ol ing a sample o 180 NASDAQ and NYSE lis ed en i ies be ween 2007 and 2016. The sample has ob ained by applying he inclusion and exclusion c i e ia on he 500 la ge-capi aliza ion companies (S&P 500 Index). Making use o eg essi e echniques, he au ho s unde ook an econome ical model o es whe he he impac o in angible asse s on he ma ke alue o he en i ies inc eases when a e p o ided comple e, clea and easy- o-unde s and accoun ing in o ma ion abou he in angible asse s alue, which aid business o p ope ly es ima e co po a e alue a io and educe implici bias, due o mainly aking in o accoun hose epo ed alues when measu ing an en i y’s alue. The esul s e ealed an impac o he alue o he epo ed and un epo ed IA on he ma ke alue o he en i ies, o manu ac u ing companies ela i e o se ice companies, which gene a es an added alue on he capi al ma ke and implica es a close linkage o disclosu e compliance and he associa ed indus y sec o . The p oposed model can be an inspi a ion o he legisla o o change he s uc u e o inancial epo ing, o an icipa ed a aluable in o ma ional sou ce o inc easing he quali y o in eg a ed epo ing o economic en i ies. Keywo ds: In e nally gene a ed in angible asse s, alua ion, book alue, ma ke alue, econome ic model. JEL Classi ica ion: M41. APA S yle Ci a ion: Cosmulese, C. G., Socoliuc, M., Ciubo a iu, M.-S. G osu, V., & Ma eş, D. (2020). Empi ical S udy on he Impac o E alua ion o In angible Asse s on he Ma ke Value o he Lis ed Companies. E&M Economics and Managemen , 24(1), 84–101. h ps://doi. o g/10.15240/ ul/001/2021-1-006 85 1, XXIV, 2021 Business Adminis a ion and Managemen In oduc ion The sho comings in adi ional inancial epo ing ha e become mo e han ob ious, i we look a he esul s o di e en esea ches o s udies in he ield, bu especially acco ding o he hesis suppo ed by Robe Eccles, om Ha a d Business School, which shows ha only 25% o he ma ke alue o a company can be a ibu ed o i s accoun ing alue, he es o 75% coming om he e alua ion o he alue c ea ed by IA (such as s a egies, p oduc inno a ion, cus ome loyal y, u u e p o i s, goodwill, e c), which a e ully accoun ed o only ex ao dina y e en s, such as acquisi ions and me ge s o companies, o he sale o hei subsidia ies (Eccles, 1991). Thus, only a small pa o he ac o s ha con ibu e o he c ea ion o alue a e iden i ied and p esen ed in he epo ing used by in es o s, which ob iously c ea es an obs acle in unde s anding he mechanisms o alue c ea ion, aking in o accoun he s a egic impo ance o IA. Acco ding o he abo e, some yea s la e , in a epo o he In e na ional In eg a ed Repo ing Council (IIRC) i is shown ha he sha e o IA would ha e eached much highe alues, in he sense ha he endency o inc ease he weigh o in angible asse s egis e ed om 1975 o 2009, compa ed o he ma ke alue o he companies included in he S&P 500 Index, i wen om 17% in 1975 o among 80 and 81% be ween 2005 and 2009 (IIRC, 2011). Some o hese asse s a e p esen ed in he inancial s a emen s, bu ano he impo an pa is no included, which p ac ically comp omises he accu acy o he in o ma ion p o ided by his ype o epo ing. The e o e, i becomes inc easingly bu densome o an en i y o main ain a le el o compe i i eness in he mode n, globalized wo ld, which no longe elies on angible asse s. In his con ex , we s a om he p emise ha he economic doc ine, no mally iden i ied by a pa adigm o s uc u e and adap ed o he equi emen s o hese s uc u es, ne e heless p esen s a limi when i ails, o explain why he companies ha ope a e in he same sec o and who ollow simila s a egies, s ill ob ain esul s ha a e no iden ical. Wha exac ly makes he company mo e e icien han he o he , e en i i ope a es in he same sec o and ollows he same s a up? Howe e , he e is he heo y o esou ces and compe ences, consolida ed since he la e 1980s ha p o ides a imely answe o his ques ion (Ba ney, 1991, 2001). The di e ences in esul s be ween companies belonging o he same sec o and wi h simila s a egic beha io s consis in he supe io endowmen o he dis inc i e esou ces and compe ences o in he possession, o each company, o hose angible and in angible asse s ha a e di icul o imi a e o ep oduce by o he subjec s (Badicu & Mihaila, 2016). In he cu en con ex , i is e en mo e necessa y no only o de elop dis inc skills, such as “ha ing knowledge” and “knowing how o apply hese know-how”, bu also o make hem isible by making hem explici in he economic and social sys em o which hey belong. In ac , in angible esou ces a e inc easingly conside ed he ounda ion o he company’s compe i i e powe , as i plays a key ole in c ea ing compe i i e ad an ages (Iancu e al., 2014; Mihaila, 2014; Bu ciu & Kicsi, 2015). Fo his pu pose, we will examine he gene ally ecognized c i e ia and an accep ed doc inal le el o he iden i ica ion and classi ica ion o in angible asse s, bu also a e iew o he c i e ia o e alua ing and ecognizing hese esou ces in inancial s a emen s, as well as hose ha a e di icul o iden i y o sepa a e om he o he asse s ha emain ou side he balance shee . The e o e, he aim o he pape is ocused on c ea ing an econome ic model o e alua ing he alue o in e nally gene a ed in angible asse s and including hese alues in he adi ional epo ing o economic en i ies, as his disc imina ion ea men be ween companies p oducing IA and hose ha pu chase s ill exis . In o de o achie e his aim, he ollowing objec i es ha e been se : 1. To analyse and sys ema ize ecen li e a u e on he in angible asse s; 2. To iden i ica e and e alua e impac o in e nally gene a ed in angible asse s (IGIA) on he ma ke alue o companies; 3. To iden i ica e and discuss he main solu ions o p oposals ega ding he ex ension o he s uc u e o he balance shee ha also includes he alue o un epo ed in e nally gene a ed in angible asse s (UIGIA). The s uc u e o he pape : in he i s sec ion o pape , he li e a u e e iew on he in angible asse s and i s impac s is p o ided, ollowed by he esea ch me hodology who p esen s an desc ip i e and analy ical app oach, h ough which we wan o de elop a ool o es ing hypo heses and alida ing 86 2021, XXIV, 1 Business Adminis a ion and Managemen he esul s ha can inally be accep ed by he academic, p ac i ione s and legisla o s. In his sec ion a e also desc ibed he dependen and independen a iables selec ed. The s uc u e con inues wi h he esul s analysis ha p o ides he empi ical esul s and implemen s a ious obus ness checks o he alidi y o he benchma k indings. The s udy ends wi h a conclusion o he indings o he s udy, as well as obse a ions on hei limi a ions. 1. Li e a u e Re iew Cu en ly, companies a e u ning o he gene a ion and de elopmen o unique asse s ha , al hough p esen a high isk, a e mean o gua an ee he sus ainabili y o he en i ies ha own hem. Scien i ic s udies (Ocean Tomo, 2015) show ha he ma ke alue o he en i ies is much highe han he book alue, his disc epancy se ing as p oo ha he asse s ha a e no e lec ed in he en i y’s balance shee play a majo ole in gene a ing co po a e weal h. An in-dep h s udy o he specialized li e a u e shows us a con inuous conce n o he esea che s, bu also o he bodies esponsible o de eloping he s anda ds ega ding he assessmen and ecogni ion o IA in he asse s o lis ed o unlis ed en i ies, many o hem (G osu, 2013; Salameh & Bashi , 2013; Bunge e al., 2014) claiming ha he iden i ica ion and ecogni ion o all ypes o IA has no ye been su icien ly in es iga ed and he e o e hei es ima ion is conside ed a complex ask, and can be de e mined as he di e ence be ween he eal alue (ma ke alue) and he cu en (book alue) o an economic en i y. Al hough a ious me hods o aluing in angible asse s a e c ea ed o p oposed (Smi h & Pa , 1994; Su oca e al., 2010; OECD, 2012; Gamayuni, 2015; Pas o e al., 2017), hei applica ion in p ac ice o in empi ical s udies is di icul o ma e ialize. Main aining a compe i i e ad an age o e he o he compe i o s and inc easing he s ock ma ke alue o he sha es is de e mined by he eal alue o he IA, bo h epo ed and un epo ed (Smal & McComb, 2016; Bužinskienė, 2017; Lampinen, 2018). This hypo hesis is con i med by nume ous s udies in he ield (Nonaka & Takeuchi, 1995; Bon is, 1998; Le , 2001; OECD, 2008; Volko & Ga anina, 2008; Nakamu a, 2010; G eco e al., 2013; Chen e al., 2016; Clausen & Hi h, 2016; Jo dao & de Almeida, 2017; Osinski e al., 2017; Fejes, 2018) who a gued ha cu en accoun ing ea men applied o in angible asse s does no help o e lec he eal alue o IA, and implici ly he alue o he en i y. Mo eo e , i p esen s gaps and sho comings ha ha e educed o e ime he ele ance o he inancial s a emen s, an aspec due o he con inuous inc ease o he alue o IA and a he same ime he limi a ions ega ding hei ecogni ion. In he las decades he need o imp o emen o ex ension o he s uc u e o inancial s a emen s wi h new in o ma ion, signi ican alues o he epo ing en i y, has been inc easingly el (Cosmulese e al., 2019) In hese ci cums ances, i is ine i able no o ask ou sel es: wha would be he limi s o epo ing in e nally gene a ed in angible asse s? As we men ioned in he i s pa o he pape , IA ep esen s hose elemen s ha con e a cen al posi ion in explaining he success o a company and which explains why he en i y is no only an o ganized sys em ha pu chases inpu s, bu ans o ms hem and ans e s hem o he ma ke ha ing inco po a ed a ce ain le el o added alue. Judging om he analysis o he nume ous s udies ca ied ou in he ield, he pe cep ions di e acco ding o he pu pose o he s udies. Fo example, pa o he in e na ional IFRS e e en ial only hose in angible asse s which a e non-mone a y and a e di e en om he o he asse s can be iden i ied and epo ed in he balance-shee a a jus i ied cos (IAS 38, Ac i e in angibile, pa ag aph 8–17; IFRS 3, pa ag aph 12). Ye , he e a e some au ho s who ecommend ex ending he capi aliza ion o in e nally gene a ed in angible asse s by adjus ing hei ecogni ion c i e ia, while o he s call o a undamen al change in he adi ional accoun ing model, owa ds a ull assessmen / eassessmen o he en i e se o asse s a ai alue, which would be mo e able o e lec he alue o IA (Skinne , 2008). Also in his con ex , we conside ha , besides he cha ac e is ics o na u e o he company, he cha ac e is ics o he a ious indus ies o which he company epo s a ec he deg ee o disclosu e o he in angible asse s, one o he ac o s ha could a ec he ela i e ba gaining powe o he en i y, is he deg ee o indus y concen a ion. When an indus y is agmen ed and concen a ion is low, compe i ion in he indus y is p obably mo e in ense and he ba gaining powe o he i m is low. The e o e, 87 1, XXIV, 2021 Business Adminis a ion and Managemen Ande son e al. (2004) indica e ha a highe concen a ion may p o ide mo e ma ke powe , which may lead o highe in angible asse s. In his ega d, Rao e al. (2004) examining he link be ween in angible asse s and le e age, inds ha en i ies wi h highe g ow h oppo uni ies ha e a low le e age alue. Howe e , p e ious s udies (e.g. McConnell & Se aes, 1990) show ha i ms wi h high le e age can enjoy a iscal ad an age. They can deduc in e es cos s, which esul s in a la ge cash low and hus imply a posi i e ela ionship wi h in angible asse s. The in ensi y o capi al also a ec s he alue o in angible asse s, as i is a p oxy o in es men oppo uni ies. Al hough since he 90s he in e es o academics on he opic has exploded, he esea che s ha e no been able o p o ide an e ec i e and conc e e me hod/me hod o e alua ing he IA ha could de e mine he legisla o o allow en i ies o epo his alue h ough he balance shee , hus con ibu ing o he elimina ion o disc imina ion be ween he en i ies ha p oduce hese ypes o asse s and hose ha pu chase hem (Ba eja e al., 2017). The as majo i y o esea ches ha e p omo ed esea ch p ocedu es o plans ha ha e limi s, because hey a e no easible in p agma ic e ms, in o he wo ds hey do no jus i y hei applicabili y a he le el o an economic en i y, ei he because hey could be oo expensi e o because o he a alanche o in o ma ion does no jus i y i s use ulness o he s akeholde s o he en i y (Zhang, 2013; Podho ska & Siekelo a, 2016; No ák, 2018). In conclusion, we can say ha he conce n and he inc eased in e es o his opic in he academic en i onmen a e ob ious, which is why we conside ed i app op ia e o con inue hese challenges by iden i ying new p oblems ha emain un esol ed and p oposing app op ia e solu ions. 2. Resea chMe hodologyandDa a 2.1 Resea ch Pu pose and Hypo heses As desc ibed in he p e ious sec ions, his s udy aimed o analyzed he impac o in e nally gene a ed in angible asse s on he ma ke alue o he companies by c ea ing an econome ic model in o de o include he alues o epo ed and un epo ed in angible asse s in he adi ional epo ing o economic en i ies, as his disc imina ion ea men be ween companies p oducing IA and hose ha pu chase s ill exis . In o de o each he p oposed objec i e, he ollowing esea ch hypo heses (H) ha e been es ablished: H1: The impac o he alue o in angible asse s gene a ed in e nally and no epo ed on he ma ke alue o economic en i ies is g ea e han he alue o he in angible asse s epo ed. H2: The highe he alue o a epo ed in angible asse (RIA), he g ea e he impac on he en i y’s ma ke alue. H3: The impac o he alue o he epo ed and un epo ed in angible asse s on he ma ke alue o he en i ies is s onge o manu ac u ing companies ela i e o se ice companies. H4: As he global alue o in angible asse s inc eases, he ma ke alue o he en i ies inc eases. This assump ion is based on he ac ha all changes in alue ha a e associa ed wi h he p o ision o new accoun ing in o ma ion o he ex e nal ma ke /en i onmen depend on he accu acy o he in o ma ion, which epo s he o al alue o he in angible asse . 2.2 SampleSelec ion In o de o ca y ou he empi ical esea ch, in he phase o collec ing he necessa y in o ma ion, we used media ed da a collec ion echniques, using in o ma ion om he annual inancial s a emen s and he adminis a o s’ epo s published on he o icial websi es o each en i y in he analyzed sample S anda d & Poo ’s 500 Index (SPX), bu also om seconda y sou ces, h ough specialized po als on schola ships, such as he Gu u ocus.com sc eened playback si e. O he da a used we e ob ained by calcula ions and own p ocessing, ollowing he applica ion o s a is ical-ma hema ical me hods, using MS Excel so wa e. The s udy sample is composed o 180 NASDAQ and NYSE lis ed en i ies be ween 2007 and 2016, selec ed on he basis o inclusion and exclusion c i e ia om he 500 la ge-capi aliza ion companies (S&P 500 Index), he sample being he e ogeneous in he sense ha i was no kep accoun o he ield o ac i i y, he ype o ma ke o he geog aphical a ea on which hese companies ope a e. Rega ding he inclusion c i e ia, hey mainly ocused on: he p ima y cha ac e o he in o ma ion – only in insic and ep esen a i e indica o s we e in oduced in he s udy o gene a e he model; homogenei y o da a – only in o ma ion on indica o s wi h a high deg ee o 88 2021, XXIV, 1 Business Adminis a ion and Managemen homogenei y has been in oduced in he s udy o allow ep esen a i e ou pu s o be ob ained; connec ion wi h he ma ke – quo a ion indica o s we e in oduced in he s udy o allow he analysis o he impac o IA on he ma ke alue o he holding en i ies; e lec ion a e inancial epo ing o IA – elemen s we e in oduced in o he s udy o highligh he e ec o goodwill on he ma ke alue o he company. The exclusion c i e ia imply: he en i y’s a ilia ion wi h he banking ac i i y; lack o IA epo ed om annual inancial s a emen s; he p inciple o con inui y o quo a ion (main aining he ma ke o he whole pe iod analyzed); a ypical beha io s ega ding capi al policy; p oblems o e u n o asse s wi h low yield. A e applying he selec ion c i e ia, namely, he possibili y o calcula ing he 17 indica o s ini ially selec ed o modeling, 180 lis ed en i ies emained in ou po olio, mos o hem g ouped in o sec o s such as: ene gy, heal h, mo o s ehicles and pa s, echnology, elecommunica ions and he ood, be e age and obacco sec o s. The collec ion o in o ma ion was a challenge o he p esen esea ch, as he inancial da a, hose ega ding he IGIA we e manually calcula ed. The sample aken in o accoun (180 S&P 500 companies) is ep esen a i e o he p oposed objec i e, namely: he analysis o he impac o IGIA on he ma ke alue o he holding en i ies, as i ep esen s 36% o hei o al numbe . The s uc u e o he sec o al sample was analyzed acco ding o he accumula ions o IA epo ed in he balance shee – IA associa ed wi h inancial in o ma ion/ epo ed in e nally gene a ed in angible asse s (RIA/RIGIA), no ing ha he classi ica ion is no a ele an one because hey mus be iewed in co ela ion wi h he accumula ions o angible asse s, he size o he en i y’s capi aliza ion being e y di e en depending on he sec o o ac i i y, o in ela ion o i s p o i abili y, which ep esen s he main pu pose o he employe s and he managemen o he companies. F om he analysis o he s uc u e o he sec o al sample acco ding o he accumula ions o capi al, i is no ed ha in he elecommunica ions and ene gy sec o he accumula ions o equi y exceed he a e age o he gene al accumula ion, which means ha he en i ies in hese sec o s p edominan ly base hei ac i i y on he exploi a ion o IA and nume ous pe sonnel esou ces. The analysis Fig. 1: S uc u e o he sampling on sec o s o ac i i y Sou ce: own O he 89 1, XXIV, 2021 Business Adminis a ion and Managemen o he sample acco ding o he a e age alue o he sha es, shows us ha in e ms o s ock quo es, he mos a ac i e companies a e hose ha o e business se ices (consul ing), he IT sec o and he public ood sec o . The easons o he high quo a ion alue a e s ic ly ela ed o he p o i abili y o he business which, in he case o consul ing se ices o IT se ices, is e y high in ela ion o he cos s in ol ed in he business, and in he public ood sec o , his p o i abili y esul s om he ac ha he ma ke is ex emely la ge, he ield o ac i i y add essing o he sa is ac ion o a p ima y need such as he need o ood, o which he e is a po en ially unlimi ed demand. Thus, he diag am o he sample ep esen a i eness in e ms o RIA in angible asse s epo ed in he balance shee is p esen ed in Fig. 1. 2.3 Va iablesUsed,Da aP ocessing andResul s As ega ds he a iables used, i s ly we desc ibe he dependen a iable and hen we de ine he independen a iables conside ed app op ia e o he de elopmen o his empi ical s udy. The empi ical da a needed o his pa o he s udy we e collec ed using he andom sampling me hod and he con en analysis me hod. A majo di icul y in p epa ing he eg ession model was he selec ion o a a iable ha would cap u e he isola ed e ec o UIGIA. The e o e, wi hin his line o analysis i is expec ed ha a smalle pe cen age o he in angible asse s egis e ed in ela ion o he o al asse s will esul in a highe e u n on he asse s, because he o al asse s a e unde alued ( h ough he absence o UIGIA), and in he companies whe e he e a e al eady egis e ed (acqui ed) ele an IA, hey will educe he e u n on asse s (ROA). In his con ex , we de eloped a “p oxy” – In e nally Gene a ed In angible Asse s (IGIA), calcula ed as ollows: ma ke alue o equi y a he balance shee da e minus he book alue o equi y plus he book alue o IA eco ded in he balance shee . In o de o highligh he a iables a ibu ed o he di e ence be ween he ma ke alue and he accoun ing alue o a lis ed en i y, we will eso o a syn hesis o he a iables ha , acco ding o he specialized li e a u e, in luence he IA and implici ly on he ma ke alue o he en i y and also p o ide a b ie explana ion o hem, om a heo e ical poin o iew, conside ing he calcula ion me hod and hei connec ion/ co ela ion wi h he in angible asse s. In o de o de e mine he impac o IGIA on he ma ke alue o he coiled en i ies, ou econome ic models wi h a de e mined uni a y dependen a iable and simila ins umen al a iables we e elabo a ed, es ing he homogenei y o he model being pe o med by ixing di e en eg esso s. Fo he elabo a ion o he econome ic models, we c ys allized he model equa ions o IGIA, as ollows: IGIAi =α0 +β1TD_Ai – β1TA_Ai + + β3 Capi alizi +εi (1) IGIAi =α0 +β1GPi – β1Ti +β3NIi +εi (2) IGIAi =α0 +β1R&Dexpi – β1ASPi + +β3EVi +εi (3) IGIAi =α0 +β1EBITi – β2EBITDAi – –β3ROEi –β4ROICi + β5ROAi +εi (4) Thus, o he calcula ions o he models he dependen a iable was aken in o accoun : IGIA = In e nally Gene a ed In angible Asse s, his being es ed in ela ion o he eg esso s: TD_A = o al deb s adjus ed, eco ded a he balance shee da e; TA_A = o al adjus ed asse s, eco ded a he balance shee da e; Capi aliz = ma ke capi aliza ion; T = u no e ; GP = g oss p o i ; NI = ne income; R&Dexp = esea ch and de elopmen expenses; ASP = he a e age ading p ice o a sha e; EV = he alue o he en e p ise; EBIT = Ea nings be o e in e es and axes; EBITDA = Ea nings Be o e In e es , Taxes, Dep ecia ion and Amo iza ion; ROE = Re u n on equi y; ROIC = Re u n on in es ed capi al; ROA = Re u n on Asse s. Conside ing he mul iple linea eg ession models, de ined by he ela ionships abo e, we e i ied du ing he esea ch pape he ollowing hypo heses ha mus be espec ed in o de o pe o m s a is ical modeling (Jemna, 2012): Independen a iables: T, TA_A, TD_A, Capi aliz, NI, ASP, ROA, ROIC, ROE, EBIT, EBITDA a e non-s ochas ic; 1. M(ε) = cons an = 0; he e oscedas ici y V(εi) = M(εi 2) = σ2; 2. No mali y o e o s, εi ~ N(0, σ2); 3. Non-co ela ion o e o s, co (εi, εj) = 0; 4. Lack o co ela ion be ween he independen a iables and he e o a iable, co (εi, X1) = ... = co (εi, X9) = 0; 90 2021, XXIV, 1 Business Adminis a ion and Managemen 5. The e is no linea connec ion be ween he independen a iables. 3. Resea chResul s Following he collec ion o ele an da a, in o de o ob ain ele an esul s and a he same ime o deepen he p oposed opic, a se ies o indexes and sco es co esponding o each a iable we e c ea ed, which subsequen ly helped o comple e he mul iple eg ession equa ions. The da a hus ob ained we e analyzed using he s a is ical so wa e p og am GRETL e sion 2019d. In o de o e i y he eliabili y o he op imal model p oposed, o hose a iables, which we e included in he mul iple linea eg ession model, we applied s a is ical es s as well; dispe sion, adjus ed dispe sion, s uden es , he e oskedas ici y, Pea son coe icien s and Akaike c i e ia, Schwa z and Hannan-Quinn c i e ia, which demons a ed he eliabili y o he model by he alid alues ob ained. Gi en ha in e nally gene a ed in angible asse s (wi h he excep ion o hose asse s acqui ed as a esul o a sepa a e acquisi ion o business combina ion) a e no ecognized in he balance shee , o cap u e hose in e nally gene a ed in angible elemen s ha in luence he alue o he en i y decisi ely and signi ican ly a p oxy, named by us – UIGIA. No e ha in p e ious s udies a ious p oxies we e used. Fo example, Gu and Wang (2005) use esea ch and de elopmen expenses, ad e ising expenses and in angible asse s acqui ed in his espec , while Ba h e al. (2001) added o he dep ecia ion expenses. Howe e , ou s udy ocuses on he capi aliza ion o in angible asse s and he e o e we wan ou esul s o be compa able o hose o Ma olcsy and Wya (2006) and Chalme s e al. (2012), which is why we choose o use a p oxy p oposed by hem, which is h ough he o mula: he ma ke alue o equi y minus he book alue o equi y plus in angible asse s capi alized in he balance shee . We men ion ha he e a e se e al s udies ha suppo he use o his calcula ion o mula (Chung & P ui , 1994; Smi h & Wa s, 1992). As can be seen om abo e, some o ou p oxy alues o IGIA a e nega i e, which was he case in p e ious s udies using he same p oxy (i.e. Ma olcsy & Wya , 2006; Chalme s e al. (2012). Al hough nega i e alues ega ding he alue o in angible asse s gene a ed in e nally o a company a e no heo e ically plausible, Ma olcsy and Wya (2006) explain ha hese nega i e alues a e mos likely he esul o a dec ease in ma ke alue ha p eceded he impai men o in angible asse s o he obse ed en i y. As I men ioned ea lie , o en i ies wi h highe le els o IA, analys s should bene i he mos om he po en ially impo an in o ma ion ha can be a ibu ed o he capi aliza ion o hese asse s. F om ou analysis i can be obse ed ha ou o 17 independen a iables, only 4 a iables a e closely co ela ed wi h he IGIA, namely: Capi aliz, T, GP, NI, OP (ope a ing p o i ). These ou a iables ha e a s ong in luence on he dependen a iable, be ween IGIA and T ha ing a di ec ly signi ican connec ion o 4.93-E06. We also obse e ha , a s anda d de ia ion o he T agains he a e age alue is 1.60%, in exchange o he a iables EV, S_N, he de ia ion is highe 3.16%, espec i ely 9.38%. In o de o elabo a e he empi ical esea ch, we used a mode n and complex p oxy o quan i ying in angible asse s no eco ded in he balance shee , which we called IGIA. The alue o in angible asse s gene a ed in e nally and un eco ded (IAGIU) in he balance shee was de e mined as he di e ence be ween he ma ke alue o he en i y and he ne book alue o he en i y (o o al asse s minus o al liabili ies minus IA eco ded in he balance shee ). In o de o imp o e he compa abili y be ween he s udies pe o med so a and he obus ness o ou es s, we will adop he es ima ion me hod Two-S age leas squa es (2SLS), he me hod o smalles squa es in wo phases, which allows us o es ima e he unique s uc u al equa ion ha in e es s us, wi hou modeling explici ly he en i e ela ionship o he sys em, ha causes simul anei y. To pe o m his eg ession we used a se o ins umen al a iables ha a e co ela ed wi h he eg ession a iables and no co ela ed wi h he pe u ba ions (G eene, 2000). F om he analysis o he independen da a, namely he -s a is ic o model 1 and 3, we ind ha he a iables Capi aliz and EV ha e a signi icance o 4.5301 and 7.303 espec i ely, wi h a signi icance below 0.1 compa ed o he IGIA index. This means ha each in e nally gene a ed in angible asse has a s ong connec ion wi h he app ecia ion o he ma ke alue. As can be seen, he nega i e codes o he s a is ical coe icien o he a iables: 91 1, XXIV, 2021 Business Adminis a ion and Managemen TA_A, T, ASP, show ha he a e age o he independen a iable is lowe han he a e age o he dependen a iable. This esul has he same alue as he esea ch om Ga anina and Pa lo a (2011), in which hey ound ha he in angible alue has a posi i e co ela ion wi h he ma ke alue index. E en ROE, ROIC, ROA, EBITDA and EBIT ha e a nega i e ela ionship, bu he alue o he e o is no signi ican . The s uc u ed analysis allowed us o pe o m p elimina y calcula ions o he econome ic model gene a ion, based on which i was possible o de e mine he es ima ed equa ion o he mul iple linea eg ession model o IGIA. Thus, i can be seen ha he i s model is he mos signi ican /op imal wi h R-squa ed = 0.846, in which we made a co ela ion be ween he capi al elemen s, he s ock ma ke capi aliza ion, he quan i ica ion o he sha eholde s’ con ibu ion o he sha e capi al le el, and he goodwill elemen s capi alized in balance shee , all o which ul ima ely indica e he impac o IA on he alue o lis ed en i ies as being signi ican and which gene a es an added alue on he capi al ma ke . In he case o he o he models, hei R2 alue is below he limi o 0.6 – a alue ha allows us o s a e ha , he models ha e no been well speci ied (applying he me hod o he smalles squa es in wo phases, an analysis echnique ha has he s a is ical p og am GRETL e sion 2019d, in he case o eg essions ega ding he IGIA dependen a iable, was ob ained a se ies o es ima ed alues o each o he 4 models. I can be obse ed ha , in he case o model 1, he alue o he coe icien o de e mina ion R2 is 0.846 (calcula ed as he squa e o he co ela ion coe icien and ep esen s he a ian weigh om he in e nally gene a ed in angible asse s, explainable h ough he model equa ion), which shows ha he eg ession equa ion explains/ desc ibes in p opo ion o 84.59% he a ia ion o he dependen a iable and o he whole phenomenon. This pe cen age is a consis en one ha a es s o he model’s c edibili y and impac on he esea ch heme, a ac ein o ced by he alue o he adjus ed co ela ion coe icien ha alls wi hin he same con idence limi o 84.42%. In con as , in he case o models 2 and 3, we can see ha R2 explains in a much smalle p opo ion he phenomenon: 26.45% and 52.06% espec i ely. Rega ding he esul o model 4 (R2 = 3.5%), we a i m ha , one o he easons why i has an insigni ican alue, i may be due o he ac ha he coe icien o de e mina ion R2 oscilla es wi h espec o i s alue as we include mo e many a iables in calcula ing he dependen a iable. In he case o model 1 and 3, he analysis o he a iance shows ha he a e age o he dependency a iable is highe han he s anda d de ia ion. Rega ding he dispe sion R, his indica o is a alid one, gi en ha i s limi ends o 0.0, o model 1, his condi ion is ul illed. Since he alues F-s a is ic and P ob (F-s a is ic), in he case o he i s model a e 111.08 espec i ely −19,502.26, his ac a es s ha he model signi ican ly in luences he dependen a iable, he e o e we accep he model as he mos app op ia e. The alues ound in he F-s a is ic and P ob (F-s a is ic) law, o model 3, a e signi ican 49.84493, espec i ely −15,667.86, which deno es ha , om he poin o iew o he s a is ical es , we asse ha his model is also app op ia e. Models 2 and 4 do no comply wi h he decision ule ega ding he accep ance o he model ( he F-s a is ic has he highes alues, and he P ob (F-s a is ic) he lowes alues), which is why we conside hem o be inadequa e. The Akaike c i e ia, he Schwa z c i e ion and he Hannan-Quinn c i e ion a e used o de e mine he consis ency o he model da a by compa ison wi h ano he possible model, in ou case he alue associa ed wi h he model ep esen a i eness indica ed by he squa e R2 es which leads o he s a is ical alida ion o he model 1. Be o e pe o ming he eg ession analysis, a Hausman es was pe o med o decide whe he he eg ession o ixed o andom e ec s was used. In his sense, i is es ed whe he he unique e o s a e co ela ed wi h he eg esso s; he null hypo hesis being ha hey a e no co ela ed (G eene, 2000). The e o e he asymp o ic alue o he Hi-squa e es in co ela ion wi h he p- alue ha alls, i we e e o he model 1, in he in e al [0,1] (p- alue = 0.14742), indica es ha he eg ession o he ixed e ec s is ac ually he one be e me hod o da a analysis, meaning ha he model is well de ined, consis en and homogeneous. The es o he null hypo hesis o he no mal and squa e dis ibu ion o model 1 (= 0.03 > 0, and i s p- alue o 0.974), indica es ha he s a is ical se ies alls wi hin he e e ence 92 2021, XXIV, 1 Business Adminis a ion and Managemen ange [0,1], which means ha he model is well de ined , consis en and e o - ee. Wi hin hese s a is ical de e mina ions he 95% con idence in e al was calcula ed and he es was alid. The s a is ical es o he no mali y o he esidue indica es alues o he dis ibu ed e o s, unde he condi ions o a p- alue ha alls wi hin he e e ence ange [0,1]. Thus, model 1 is con i med o be cons i uen and wi hou signi ican e o s. A he same ime, he es o inconsis en a iables ela ed o model 1 indica es a alue close o 0, which con i ms he homogenei y o he model. F om Fig. 2 we can obse e a homogeneous dis ibu ion and a co esponding winding o he alue a ound he o ecas s ep ela ed o model 1. The ampli ude o he winding e lec s he homogenei y o he model da a. By using s a is ical modeling, a se o econome ic co ela ions was ob ained whose alues gene a e he es ima ion o he linea ela ionship be ween he dependen a iables and he de ined independen a iables. The model was de eloped based on he me hod o he smalles squa es, in wo phases. 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