The Impact of Contextual Cues on the Learning Relationship between the Controversial Stimulus like Funeral Products (CS) and Marketing Stimulus such as Discount Value (US): An Experimental Study from Classical Conditioning Approach [Review]

Re iew Psicológica: A is izábal_2023_ .01 The au ho s p esen an in e es ing s udy on es ing he ela ionship be ween con o e sial s imuli and in o ma ion p ocessing (lea ning) o consume s. Bo h expe imen s we e conduc ed wi h pa icipan s in college yea s; howe e , he indings may ha e po en ial implica ions o he de elopmen o ma ke ing schemes. I belie e ha his wo k will be o in e es ed o Psicológica eade s, and would be help ul o ad ance ou unde s anding abou he ac o s in ol ed in consume s beha io ha migh be insigh ul o ma ke ing s a egies, which seems a p omising line o esea ch. The expe imen s a e well designed and su icien o answe he esea ch ques ion. Ne e heless, some de ails should be add essed be o e conside ing he manusc ip o publica ion: Please ha e he manusc ip edi ed ca e ully o g amma , ypos, wo d choice, and sen ence s uc u e Please cla i y he pos hoc es s used o each expe imen . Please indica e wha MCe s ands o . G aphs show e ical ba s, bu i is no speci ied wha hey mean. Please men ion he limi a ions o he p esen expe imen s. Mino issues: Please conside sho ening he i le o he manusc ip . Please ha e he abs ac g amma e ised.