How Luhmann's systems theory can inform gambling studies
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C i ical Gambling S udies (2020)
Vol. 1, No. 1
How Luhmann’s sys ems heo y can in o m gambling s udies
Michael Ege e a,*, Vi e Ma ionneau a, Mikko J. Vi anen b
a
Cen e o Resea ch on Addic ion, Con ol, and Go e nance CEACG, Facul y o Social Sciences, Uni e si y o Helsinki
b
Facul y o Social Sciences (SOC), Tampe e Uni e si y
Abs ac - Gambling and p oblem gambling s udies end o be cha ac e ised by indi idual-based app oaches bo h heo e ically
and me hodologically, while sociological app oaches emain unde u ilised o e en ma ginal. In his s udy, we discuss he po en ial
o Niklas Luhmann’s sys ems heo y in he analysis o gambling. As opposed o posi i is o indi idualis ic app oaches, Luhmann’s
wo k is s ongly cons uc i is : nei he sys ems no hei componen s a e seen o be made up o indi iduals. Using sys ems heo y
in in o ming gambling esea ch dis ances he esea ch in e es s om indi iduals and di ec s i owa ds socie al mechanisms,
s uc u es, and p ocesses. The e o e, a sys ems heo e ical app oach can o e no el ools o s udy gambling, bu also he pa adigm
o gambling esea ch i sel . This pape demons a es how sys ems heo y can c i ically in o m gambling esea ch h ough i e
ope a ionalisa ions: gambling as a sys em, he gambling expe ience, he egula ion o gambling economies, gambling p o ide s
as o ganisa ions, and sys ems heo y as a me hodological p og am. These i e ope a ionalisa ions can se e as an impo an
window o widen pe spec i es on gambling.
Keywo ds: gambling, sys ems heo y, Luhmann, me hodology, sociology
In oduc ion
Gambling is a ho oughly sociological phenomenon.
P e ious esea ch has shown ha social se ings no
only in luence who gambles and on wha , bu also wha
kind o jus i ica ions a e used in i s egula ion, who can
p o ide i , and how accep able gambling is (e.g.,
Chambe s, 2011; Ege e e al., 2018a; O o d, 2011;
Sallaz, 2006). Howe e , esea ch looking a he social
s uc u es behind gambling has had a ma ginal posi ion
in a ield ha has been s ongly ocused on
me hodological and heo e ical indi idualism. This has
no only been ue o he dominan posi ion o
biopsychological iews which app oach p oblem
gambling as a men al o beha iou al diso de , bu also
o economic heo ies po aying he ac o gambling as
consump ion (see Aas ed, 2003; Ma ionneau, 2015).
This indi idualis app oach has a ec ed how we iew
p oblem gamble s, and also how we conside gambling
p o ision o e en gambling esea ch (c ., he ecen
deba e on whe he gambling is a capi alis conspi acy
(e.g., Del abb o & King, 2017; Li ings one e al., 2018)).
Viewing he gambling o e o he gambling habi in
e ms o social s uc u es ins ead o indi iduals comes
close o how he Ge man sociologis Niklas Luhmann
* Co esponding au ho . Add ess: Cen e o Resea ch on Addic ion, Con ol, and Go e nance CEACG, Facul y o Social Sciences, P.O. Box 9
(Sil a uo enpenge 1A), FIN-00014 Uni e si y o Helsinki, Finland. Tel.: +358-2941-23919
E-mail add ess:
michael.ege e @helsinki. i
(1927–1998) desc ibed his sys ems heo y. Fo
Luhmann, nei he sys ems no hei componen s a e
made up o indi iduals. Ins ead, sys ems a e bo h based
on and enable communica ion, o mo e p ecisely, hey
p ocess and cons i u e meaning communica i ely.
Luhmann (1984) sees sys ems as necessa y s uc u es
ha educe en i onmen al complexi y
(
Komplexi ä sge älle
) and cons an ly c ea e o de ,
which can be an icipa ed and o which u he
communica ion can success ully connec . Using
sys ems heo y o in o m gambling esea ch he e o e
na u ally dis ances he esea ch in e es s om
indi iduals’ in en ions and ac ions. Ins ead, he sys ems
heo y looks owa ds he ep oduc ion o socie al
mechanisms, s uc u es and p ocesses independen o
indi idual in en ions o gamble.
The sys ems heo y has been applied o a numbe o
ields, in pa icula hose closely connec ed wi h
communica ion such as media s udies, o ganisa ions,
and ansla ion (Gö ke & Schöll, 2006; Seidl & Becke ,
2006; Seidl & Mo mann, 2015; Tyulene , 2009; Vogd,
2011), bu also in alcohol esea ch (Deman & Ra n,
2013). Al hough gambling has no been iewed as a
Luhmannian sys em in p e ious esea ch, sa e o b ie
M. Ege e e al. / C i ical Gambling S udies, 1 (2020) 12-22
13
de elopmen s by Wenning (2017) and D ews and
Wuke ich (2019), gambling s udies ha e conside ed he
opic, pa icula ly om he pe spec i e o how
gambling- ela ed phenomena a e p ocessed and
concep ualised di e en ly be ween disciplines and
ields,
i.e.,
sys ems. All sys ems p ocess gambling
di e en ly. Gambling has been iewed as economic
ac i i y o as a ma e o inancial p oblems (e.g.,
Heiskanen, 2017). As a highly egula ed ield, gambling
is also p ocessed and obse ed by he legal sys em (e.g.,
Be ei e & S o , 2018; Li le & Fijnau , 2006) and highly
embedded in he poli ical sys em ha iews gambling
h ough i s e ec s on democ acy and poli ics (e.g.,
Adams, 2008; Ege e e al., 2018b; Loe , 2018). The
medical sys em has in eg a ed dys unc ional gambling
in o i s sys em h ough medicalisa ion (e.g., Fe en zy &
Tu ne , 2013; Rosec ane, 1985). O he gambling
li e a u e has de eloped amewo ks o accoun o he
gambling indus y as a sys em (Bje g, 2011; Kingma,
2004, 2015; Li ings one & Adams, 2011; Li ings one &
Woolley, 2007; Ma kham & Young, 2015; Nicoll, 2013,
2019), bu no om a Luhmannian pe spec i e.
The aim o he cu en pape is o ad ance he
sociology o gambling by discussing how Luhmann’s
sys ems heo y can in o m gambling s udies and wi h
wha kind o p ac ical applica ions.
Gambling as a sys em?
Luhmann s i ed o shape a comp ehensi e social
heo y buil a ound he idea o sys ems. His heo y
emb aces li ing beings as well as social s uc u es. S ill
sys ems heo y is as much a concep ual endea ou as i
is a esea ch p og am; in he end wha sys ems a e and
how hese a e in e ela ed emains an empi ical
ques ion (Vi anen, 2015a). On he mos gene al le el,
Luhmann dis inguishes be ween o ganic sys ems,
psychic sys ems and social sys ems. Gambling as a
sys em would be pa o social sys ems. This does no
mean ha social s uc u es a e disconnec ed om
biological o psychological p ocesses. Ins ead, he
o ganic and he psychic sys em a e pa o he
en i onmen o he gambling sys em. Social sys ems
can be sepa a ed in o socie y, o ganisa ions and
in e ac ions (Luhmann, 1984; Seidl, 2005). He e,
gambling can be seen as pa o socie y, bu ope a ional
s uc u es o gambling may also be conside ed
o ganisa ions. Fu he mo e, socie y as sys ems a e
subdi ided in o wha Luhmann calls unc ion sys ems,
such as he economic and he legal sys em. Finally, he
p ima y unc ion sys ems a e di ided in o u he
subsys ems (Seidl, 2005).
All hese di e en sys em ypes a e o med by
cons an ly sepa a ing hemsel es om hei
en i onmen . Sys ems he e o e become es ablished
h ough di e en ia ion om o he sys ems. In
Luhmann’s (1984) e ms, hey become au opoie ic. This
means ha hey a e cons an ly p oduced and
ep oduced based only on hei own elemen s,
esou ces and logic, ins ead o om some hing ou side
he sys em. In his sense, Luhmann’s sys ems a e closed
a he le el o ope a ions: sys ems can only ake accoun
o hei en i onmen om hei own, sys em-speci ic
pe spec i e. The con inuous o ma ion o sys ems
happens in communica ion. Sys ems a e no based on
indi iduals o ac o s bu solely on communica ion. On
he one hand, humans ake pa in he cons an
chaining o communica ion – i.e. o ma ion o sys ems
– by communica ing based on he logic o each sys em.
On he o he , sys ems also s ee communica ion by
an icipa ing sys em-speci ic chaining o i . This happens
based on a bina y code, such as legal/illegal in law,
which gi es speci ic meaning o communica ion and
hus ep oduces he sys em.
Sys ems a e ne e heless open a he le el o
in e ac ions. They in e ac wi h hei en i onmen ,
which consis s o o he sys ems (Seidl, 2005). In con as
o a s uc u alis model o ‘choice wi hin cons ain s’,
Luhmann (1984) a gues ha sys ems a e no s able
because hey need o adap con inuously o changing
si ua ions ha o igina e in he changing en i onmen .
Luhmann uses he e m
s uc u al coupling
o desc ibe
how sys ems enable he in e p e a ion o each o he
and he eby educe en i onmen al complexi y om
wi hin he sys em. Two sys ems ne e me ge, bu hey
obse e each o he based on hei own logic. Fo
example, gambling ope a ion may be iewed as a
ques ion o owning and ope a ing a business in he
economic sys em, as a ques ion o law in he legal
sys em, o as a ques ion o public and indi idual heal h
in he medical sys em.
Gambling has no been s udied empi ically in his
way as a sys em. The ques ion ega ding whe he
gambling cons i u es a sys em – and i yes, wha kind –
emains open. Se e al possibili ies exis . Gambling
could be concep ualised as a subsys em o he
economic sys em conside ing he cen al posi ion o
money in gambling. Wenning (2017) has classi ied
gambling as a subsys em o he en e ainmen sys em.
Howe e , en e ainmen is no concep ualised as a
p ima y unc ion sys em in he sys ems heo e ical
li e a u e, bu a subsys em o he media sys em (Gö ke
& Scholl, 2006). I would also be possible o
concep ualise gambling as a unc ion sys em o i s own,
e en hough c ea ing new sys ems should p oceed
wi h cau ion. Wha e en ually cons i u es a unc ion
sys em has also been deba ed. Ro h and Schü z (2015)
sugges ha hey a e socie al sys ems o he mos
gene al o de , i.e. sys ems, which a e no subsys ems o
o he sys ems. Each unc ion sys em specialises in a
di e en socie al unc ion, and none is dominan o e
o he s. Func ionali y in his ega d does no mean a
whole-and-i s-pa s explana ion o hei exis ence;
sys ems a e no ul illing unc ions o socie y as in
Pa sonian s uc u al- unc ionalism. Ra he , sys emic
unc ions a e empo a y solu ions o p ocess
en i onmen al complexi y (Bo ch, 2011).
Figu e 1 isualises he sys emic en i onmen o
gambling wi h examples o in e ela ed sys ems and
M. Ege e e al. / C i ical Gambling S udies, 1 (2020) 12-22
14
hei bina y codes based on p e ious gambling esea ch
and Luhmann’s concep ual wo k. While his has no
been empi ically es ablished, o he pu pose o his
model we sugges concep ualising gambling as a
sys em ha communica es using he bina y code o
s ake/non-s ake. This means ha he gambling sys em
an icipa es communica ion a ound ‘s ake/non-s ake’, a
communica ion which es ablishes he gambling
sys em. The s ake can be any hing ha can be ea ed
by he sys em as such – money, p ope y o p es ige
(see e.g., Simmel, 1983 [1922]; Oldman, 1974; o
Reiche z, Niede bache , Möll, Go he, & Hi zle , 2010).
Such communica ion would make gambling sel -
su icien , i.e. au opoie ic. Gambling as a sys em would
only be conce ned wi h economic ansac ions o
ques ions o p oblem gambling as en i onmen al
complexi y ha would be p ocessed as a ma e o a
s ake. The bene i o using s ake/non-s ake is i s lack o
ega d o he ype o o igin o he s ake as opposed o
o example he economic sys em whe e he o igin o
money is pa amoun . Hence o h, economy, heal h o
amilies a e no dis ega ded, bu p ocessed in he
gambling sys em based on i s own p emises.
Fig. 1. The gambling sys em and i s en i onmen .
I we unde s and gambling as a unc ion sys em, i
would o e a communica ion amewo k ha o he
sys ems could no o would s uggle o p o ide. Based
on p e ious esea ch, such communica ion could be
ha o exp essing i a ionali y and accep able loss o
con ol (Cosg a e, 2006; De e eux, 1980 [1949]; Elias &
Dunning, 1986; Giddens, 2006). O he s ha e also
sugges ed ha he unc ion o gambling is o allow
people o demons a e hei quali ies by emp ing he
a es (Oldman, 1974; Reiche z e al., 2010; Simmel, 1983
[1922]).
Gambling sys em:
s ake/non-s ake
Family:
in imacy/non
-in imacy
Economy:
paymen /
non-paymen
En e ainmen :
un/no un
Psyche:
conscious/
unconscious
Law:
legal/
illegal
Medicine:
heal hy/
unheal hy
In ima e
ela ionships:
lo e/no -lo e
Technology:
unc ion/
mal unc ion
Poli ics:
ha ing powe /
no ha ing
powe
Science:
ue/un ue
M. Ege e e al. / C i ical Gambling S udies, 1 (2020) 12-22
15
F om an opposing iewpoin , Wenning (2017) sees he
unc ion o gambling as coping wi h chance and
con ingency in a ime o inc eased unce ain y. Whe he
mode n socie ies a e indeed mo e unce ain has
ne e heless been deba ed (e.g., Binde, 2005 on
gambling). Unce ain y is a he p oduced by human
decisions, unde s ood as isks (also Beck, 1986). A poin
in case is he libe alised gambling ma ke which is
egula ed h ough he con ol a he han a oidance o
isks (Kingma, 2004). Luhmann (1991) has also
add essed he ques ion o unce ain y in mode ni y. In
his hinking, mode ni y is no necessa ily mo e
unce ain, bu how unce ain y is p oduced has
changed. People a e no longe a he me cy o a e.
Ins ead, isk e e s o a si ua ion in which a decision
needs o be made o a dange no o u n in o ha m,
bu ha a he same ime o e s a chance o gain
(Luhmann, 1991). Gambling would he e o e be based
on isk-seeking ins ead o isk a oidance, simila ly o he
insu ance business, o o de eloping de i a es in he
s ock ma ke (Esposi o, 2010).
Rega dless o whe he gambling is conside ed a
unc ion sys em o a subsys em o ano he sys em such
as economics o en e ainmen , a sys em heo e ical
pe spec i e opens analy ical pa hs o be e unde s and
gambling as social phenomenon. I e e y hing else
becomes pa o he en i onmen o he gambling
sys em, gambling in a sense u ns om being a
dependen a iable among o he s in o an independen
a iable. This means o example shi ing pe spec i e
om why people gamble (excessi ely), o wha
(excessi e) gambling is.
The gambling expe ience
The impac o gambling on he human psychic sys em
is an example o sys emic in e ac ion ha conside s he
gambling expe ience o he indi idual. Palomäki and
colleagues (2013) s udied how losses in poke can be
obse ed by he psychic sys em. F om he pe spec i e
o a gambling sys em, he emo ions spa ked by a loss
cons i u e a pa o he en i onmen ha is p ocessed
h ough communica ion. An emo ional eac ion o a
loss can esul in wha is called il ing (making
de imen al decisions). F om a sys ems heo e ical
pe spec i e, his emo ional eac ion and possible il ing
needs o be p ocessed and e-in eg a ed in o he
gambling sys em. In a way, il ing is al eady in eg a ed
in o he gambling sys em since a poke playe
con inues o s ake o en disp opo ionally high
amoun s o con inue gambling, bu an impassi e
eac ion is also a way o con inue and ep oduce he
gambling sys em. A playe ’s compe ence no only as a
playe bu in emaining in con ol becomes he s ake in
he gambling sys em. The inabili y o he psychic
sys em o p ocess gambling-induced complexi y – such
as he mechanisms o chance, whe he hey be ‘pu e’ o
il ed by he gambling indus y as desc ibed by Na asha
Dow Schüll (2012) in he wo k on how he gambling
business ope a es in Las Vegas o engage he playe o
con inue gambling – migh p o ide an explana ion o
why gamble s con inue o chase losses o belie e in
nea misses (see Sulkunen e al., 2019).
Ano he example o how sys ems obse e each
o he is p o ided by Bo ch (2013) who s udied he
impac s o p oblem gambling on amilies and in ima e
ela ionships. He s udy concludes ha hiding
gambling- ela ed p oblems om signi ican o he s and
gambling in sec e a e phases o p oblem gambling. In
a sys em heo e ical ame, us be ween household
membe s becomes he s ake. The chance o being
caugh ha is embedded in in ima e ela ionships, is
he e o e p ocessed by he gambling sys em. T us can
be seen as a s uc u al coupling be ween he household
and he gambling sys em. Fo he household sys em (in
pa icula he in ima e pa ne ), us is pa amoun o
enabling and con inuing an in ima e communica ion
ha would o he wise, as elabo a ed by Luhmann
(1982), be unlikely o succeed. In he gambling sys em,
us is he glue ha keeps he sys em unning in he
ligh o he isk o losing one’s s ake. Con lic is c ea ed
when sys ems p ocess con inual gambling based on a
di e ing logic. Fo ins ance, chasing losses would be
iewed by he amily o in ima e ela ionship sys em as
a ma e o discon inua ion (di o ce) bu by he
gambling sys em as con inuous isk- aking o s ake o
win. The sys ems heo y he e o e allows iden i ying
such con lic s by ocusing a he le el o communica ion
a he han indi iduals. The iden i ica ion o he
di e en sys emic communica ion in play may also be
help ul in mi iga ing such con lic s in p ac ice.
The egula ion o gambling economics
In he p e ious sec ion, we ha e discussed he
possibili y o gambling as a unc ion sys em. Howe e ,
i is also possible o ope a ionalise Luhmann’s hinking
in an analysis o gambling as a subsys em o he
economic sys em. Gambling is a o m o economic
ac i i y; he exis ence o gambling co ela es posi i ely
wi h he p esence o an economic sys em ha is based
on mone a y exchange and a high deg ee o socie al
complexi y (P yo , 1976). Because he egula ion o
gambling ope a es based on he logics o he legal and
poli ical sys ems, he in e ac ion be ween economics
and poli ics o e s a u he pe spec i e in o how
sys ems heo y can be applied o gambling s udies. This
app oach comes close o poli ical economy which is he
s udy o how economics and public li e (poli ics, law,
egula ion) in e ac . In gambling esea ch, he poli ical
economy amewo k has been applied o s udies on he
in e es g oups in gambling egula ion (Paldam, 2008;
Saue , 2001), he in e es s in gambling axa ion (Smi h,
2000), and gambling esea ch i sel (Young, 2013). As
such, he poli ical economy pe spec i e aps in o he
essence o Luhmann’s sys ems heo y by ocusing on
he s uc u al coupling be ween economics and
poli ics, o in o he wo ds, how he economic sys em
(e.g. e enue gene a ion) obse es he complexi y o
he poli ical sys em (e.g. e ec i e egula ions) and ice
M. Ege e e al. / C i ical Gambling S udies, 1 (2020) 12-22
16
e sa (see e.g., Chambe s, 2011 on economic and
egula o y di e ences ac oss ju isdic ions). Such an
app oach migh be pa icula ly ui ul in compa a i e
s udies as i would explain why ju isdic ions op o
di e en egula o y solu ions despi e simila economic
in e es s in he ope a ion o gambling (e.g., Ege e e al.,
2018a).
Ex ensi e esea ch e idence exis s on he bes
p ac ice policies in gambling egula ion, including
limi ing a ailabili y, ma ke ing and senso y
inducemen s o gamble, implemen ing p e-
commi men , and sepa a ing egula ion om inancial
in e es s in gambling e enue (see Sulkunen e al., 2019
o a summa y on e idence). While such measu es ha e
been implemen ed in some ju isdic ions – including
limi a ions on a ailabili y in No way, Russia and se e al
Eas e n and Cen al Eu opean coun ies, and he
inc easing amoun o limi se ing and p e-commi men
ools a ailable pa icula ly in online en i onmen s
(Aue , Reies ad, & G i i hs, 2020) – ac ual policies a e
o en qui e di e en om ‘op imal’ policies’. This has
been a ibu ed o he di icul y in changing es ablished
egula o y pa e ns (Ma ionneau, 2015) as well as
inancial in e es s and pa h dependencies ha p e en
he egula o om implemen ing e ec i e policies o
p oblem p e en ion, as hese will impac e enues
(Bo ell, 2008; Ege e e al., 2018a; Paldam, 2008).
In addi ion o hese, insigh s om Luhmann’s
sys ems hinking can o e a u he explana o y
pe spec i e. Economics is one o he co e unc ional
subsys ems o socie y (Luhmann, 1988; Ro h & Schü z,
2015). Luhmann (1988) desc ibes economy as a sys em
in which money plays a cen al pa and o ms he
bina y code o communica ion which is paymen /non-
paymen . Like all sys ems, he economy is au opoie ic,
as i consis s o paymen s ha a e only possible due o
paymen s, and which allow u he paymen s. The
elemen s o he sys em a e he e o e p oduced in he
sys em, and no in i s en i onmen . Since all sys ems
o m based on hei speci ic way o communica ion
p ocessing, a pessimis ic iew would be ha a emp s
a in luencing he economic sys em di ec ly wi h
poli ics a e mainly useless (Joas & Knöbl, 2009). The
gambling indus y, and i s bene icia ies will look a
egula ions om he pe spec i e o how hey impac
e enue and no , o example, public heal h
conside a ions o he common good o socie y
(Nikkinen & Ma ionneau, 2014).
S uc u al coupling be ween sys ems enables his
in e -sys emic communica ion and links hem oge he .
Fo example, con ac s be ween he ju idical and
economic sys em, such as ope a ing licenses in
gambling, enable he economy h ough legisla ion.
The e o e, while Luhmann’s sys ems a e closed in ha
hey a e au onomous and ha e exclusi e unc ions and
codes o communica ion, he sys ems a e also open o
in luences om he ou side en i onmen . The
en i onmen does no de e mine he ope a ion o he
sys em, bu o he sys ems can con ibu e o i s
cons i u ion (Luhmann, 1984).
Rega ding gambling s udies and gambling policies,
Luhmann’s unde s anding o sys ems and hei mu ual
in e ac ion sheds ligh on wha kind o sys emic
changes a e possible, and unde wha kind o
condi ions. Unlike in Foucauldian go e nmen ali y
s udies ha obse e policies h ough, and as
in e wo en wi h, he use o di use powe ela ions (see
e.g., Lemke, 2019), a Luhmannian pe spec i e does no
ake a c i ical s ance om he ou se , no is i pe soni ied
in indi iduals. Ins ead, Luhmann ollows he logic o he
sys em o show how policy discou ses come in o
exis ence and how hey wo k, bo h in ela ion o as well
as based on di e en sys em logics (e.g., Vi anen,
2015a; Vogd, 2011;). Luhmann’s heo e ical insigh s
would sugges ha egula ions on he gambling sys em
a e possible i , ins ead o a emp ing o de e mine ules
o ope a ions, hey con ibu e indi ec ly by shaping he
s uc u es h ough which gambling is ins i u ionally
possible.
Gambling p o ide s as o ganisa ions
Thus a we ha e only conside ed gambling as a sys em
ope a ing in socie y, ei he as a unc ion sys em o as a
sub-sys em o economics. Luhmann’s sepa a ion o
social sys em ypes in o socie y, o ganisa ions and
in e ac ions (Luhmann, 1984; Seidl, 2005) also allows
s udying gambling om he poin o iew o he
o ganisa ion sys em. Luhmann’s insigh s ha e been
p e iously applied in o ganisa ion s udies pa icula ly in
Ge man-speaking coun ies (e.g., Seidl & Becke , 2006;
Seidl & Mo mann, 2015; Vogd, 2011). In gambling
s udies, Kankainen and Hellman (in p ess) ha e looked
a he bene icia ies o gambling as an o ganisa ional
s uc u e using Luhmann’s concep s, bu no p e ious
s udies ha e conside ed gambling ope a ion om he
poin o iew o an o ganisa ion as a decision-based
sys em.
Fo Luhmann, o ganisa ions belong o social
sys ems because, simila ly o he unc ion sys ems o
socie y, hey a e based on hei own logic ha canno
be aced back o indi idual ac o s o o he sys ems.
O ganisa ions p oduce and ep oduce hemsel es by
dis inguishing hemsel es also om o he
o ganisa ions. As wi h o he sys em ypes, dis inc ion
and au opoiesis a e a he hea o Luhmann’s
unde s anding o o ganisa ions: o ganisa ions can be
iden i ied by obse ing he dis inc ion hey make
be ween hemsel es and hei en i onmen (Luhmann,
2000; Seidl & Becke , 2006). Howe e , o ganisa ions
a ely p ocess communica ion o one sys em only.
Ins ead, mos o ganisa ions a e polyphonic; hey b ing
sys ems oge he in a con olled manne . Uni e si ies,
o example, a e esea ch and educa ion o ganisa ions,
bu hey also ha e budge s, con ibu e and adap o
legisla ion and hold elec ions as well. The di e se logics
o science, educa ion, economics, law and poli ics a e
b ough oge he by o ganisa ional decisions making
M. Ege e e al. / C i ical Gambling S udies, 1 (2020) 12-22
17
p ocedu es. Fo he o ganisa ion sys em,
decision
is he
elemen a y o m o communica ion p ocessing:
o ganisa ions a e ep oduced as chains o decisions
(Seidl & Becke , 2006; Seidl & Mo mann, 2015).
Fo Luhmann, a decision is no a men al ope a ion
bu a o m o communica ion ha is also bina y in he
sense ha i includes a selec ed and a ejec ed
al e na i e. Luhmann calls his o m o communica ion
pa adoxical: he mo e al e na i es a e p esen ed, he
less jus i ied he chosen al e na i e appea s, bu he
mo e jus i ied he chosen al e na i e is, he less o he
op ions will appea as iable al e na i es. This
pa adoxicali y is ne e heless also he key o
o ganisa ions’ success o abso b unce ain y and
achie e esul s: When a decision is eached, al e na i es
disappea , and u he decisions a e buil on his
decision p emise
(Seidl & Becke , 2006).
The iew o he decision p emise help o shed ligh
on how u he decisions a e based on exis ing ones.
Once a decision is eached in an o ganisa ion, u he
decisions a e buil on i s – o en eco ded – p emise.
Unde s anding es ablished gambling p o ide s as
o ganisa ions can he e o e cla i y why hey a e o en
pe cei ed as he only possible al e na i e. Na ional
gambling ope a ions and sys ems depend on
jus i ica ions ha o e shadow possible al e na i es
(Ma ionneau, 2015; Ma ionneau, Nikkinen, & Ege e ,
2018). Mo eo e , he decision o a gambling ope a o
o in oduce new, mo e addic i e games o he
consume , is based on he p emise o ea lie decisions
o inc ease p o i abili y o channel consump ion away
om unlicensed ope a o s. The p emise is he e o e no
ques ioned, and he in oduc ion o he new game
appea s as a jus i ied nex s ep, e en hough i migh
no appea ha way based on he logic o ano he
sys em, such as ha o public heal h (c ., Sulkunen e al.,
2019). In line wi h Luhmann’s hinking, o ganisa ional
decisions a e no made by indi idual decision-make s
wi h a ional mo i es. They me ely ollow he logic o
he sys em and he p emise o p e ious decisions.
Hence, gambling p o ide s as o ganisa ions can ac
agains he gene al in e es wi hou needing o
s a egically engage in such a di ec ion (c . Del abb o &
King, 2017; Li ings one e al., 2018). Following he
sys ems heo y, no only he logic o he economic
sys em bu p e ious decisions o he o ganisa ion
sys em in e ene in public in e es policy-making.
Following he economic logic o e enue maximisa ion,
gambling companies con ol he isk o gambling ha m
by ‘ esponsible gambling’ measu es (see e.g., Kingma
2015). Independen o he inal e ec i eness o hese
measu es in p ac ice (c. ., Sulkunen e al., 2019), he
once aken decision o esponsible gambling measu es
will be he basis o u u e decisions in p e en ing
gambling ha ms and exclude o he , maybe mo e
e ec i e, ha m p e en ion measu es. Valida ing his
claim emains an empi ical ques ion, bu a sys ems
heo e ical app oach migh lead o o he implica ions
on how o implemen gambling ha m p e en ion
measu es in p ac ice, no only in e ms o shi ing ocus
om e enue maximisa ion bu also in a pa h-b eaking
manne ega ding decision p emises. O ganisa ions
such as gambling companies a e he ins umen o a
unc ionally di e en ia ed socie y o gene a e
inequali ies (B aeckman, 2006), and hei decisions and
he coo dina ion be ween hem can be he objec o
sys em heo e ical analyses.
Sys ems heo y as a me hodological p og amme in
gambling esea ch
In his inal sec ion, we will mo e on om applica ions
o sys ems heo y as an analy ical ool o using i as a
me hodological app oach. The me hodological alue in
Luhmann’s hinking lies in i s ocus on communica ion
a he han indi iduals, which a oids educing social
phenomena o indi iduals and hei p e e ences. This
pe spec i e s ands in con as o p edominan p ac ices
in gambling esea ch and pa icula ly esea ch on
p oblem gambling which ends o pu he playe
cen e-s age by ocusing on he indi idual and hei
choice o gamble (o no ). Fo ins ance, sc eening and
diagnos ic ins umen s (e.g., SOGS, DIGS, DSM-V, ICD-
10) iden i y diso de ed gambling h ough cogni i e
mal unc ions and ad e se consequences. One eason
o he indi idualisa ion o (p oblem) gambling may be
loca ed in disciplina y hie a chies and adi ions, bu
also in me hodological indi idualism in ( unded)
esea ch p og ammes ac oss disciplines.
As we ha e seen, in Luhmann’s hinking, social
sys ems consis o communica ion and educe
en i onmen al complexi y and con ingencies. This
s a emen can be in e p e ed no only as a heo y o
socie y bu also as a me hodological p og amme o ask
how he empi ical da a i sel cons uc s and limi s i s
opic in o de o es ablish an o de in he esea ch
p ocess. Resea ch da a is a esul o many kinds o
educ ions o con ingencies (Nassehi & Saake, 2002). Fo
ins ance, op ions gi en in su ey s udies a e
p ede e mined, and in e iewees in quali a i e
in e iews a e limi ed by esea ch expec a ions,
in e iew ques ions and he si ua ion. In o he wo ds,
he da a collec ion excludes and includes ce ain ac o s
in o de o make i possible o alk abou – in ou case –
gambling.
Mo eo e , ins ead o ying o unde s and
( e s ehen) he meaning o he collec ed da a by
deciphe ing an assumed unde lying o de , gambling
esea ch in o med by sys em’s heo y s udies how o de
comes o exis ence in he i s place (Nassehi & Saake,
2002). Consequen ly, sys ems- heo e ical esea ch does
no con en i sel wi h a simple con ex ualiza ion o he
da a bu ocuses on he ways he da a becomes
meaning ul by di e se aming p ocesses. Ins ead o
in e p e ing wha he esponden s migh mean, he
leading ques ion is, how i is possible o communica e
abou he opic in he i s place, and wha kind o
amings make his possible? In o he wo ds, how do
M. Ege e e al. / C i ical Gambling S udies, 1 (2020) 12-22
18
esponden s (o o he analysed documen s, media ex ,
e c.) manage o alk abou gambling i sel ?
To g asp hese p ocesses in de ail, con ex and
con ex u e (Vogd, 2011) a e analy ically sepa a ed. The
con ex is conce ned wi h o example he o igin o he
da a (such as he coun y o da a collec ion, p o ession
o esponden s, e c.); he con ex u e is he socie al
con ex o he con ex . Hence, o ocus on con ex u es,
is o ask wha lies behind he c ea ion o he da a.
Equipped wi h hese concep ual ools, a sys ems-
heo e ical esea che can analyse di e se aming
p ocesses a he same ime by mo ing be ween
con ex s and con ex u es.
The o ien a ion o ( ace) con ex u es in he esea ch
p ocess connec s sys ems- heo e ical me hodology o a
heo y o socie y, as con ex u es esemble socie al (sub)
sys ems. Fo ins ance, he communica ion o he
gambling sys em and he con inui y o his
communica ion depends on he a angemen o
connec able con ex u es. The iden i ica ion o such
con ex u es, such as he medical (gambling diso de ),
he economic (deb s), o he amily ( us ), he e o e
cons i u es he main objec i e o sociological gambling
esea ch in o med by sys ems heo y. This migh appea
a a he simple and desc ip i e endea ou a i s bu
can easily become mo e complica ed when ying o
es ablish he whole ne wo k o polycon ex u ali ies.
Such ne wo ks a e dependen on he obse e who
eplaces any linea causali y assumed in ac o -based
analy ical amewo ks (Vogd, 2011). The alidi y o
obse a ions may be deba ed, bu obse a ions a e no
a bi a y because some in e p e a ions can be clea ly
iden i ied as alse (Esposi o, 2013). I migh no be
possible, no e en plausible, o imagine all possible
ways o educing en i onmen al con ingency bu we
can look a how con ingency is educed in he da a in
se e al ways. In quali a i e, o al and w i en da a, his
can be accomplished by looking a he p og ession o
sen ences and iden i ying which hemes and
con ex u es ollow he p e ious ones (Nassehi & Saake,
2002). Hence o h, sys ems heo e ical hinking o e s
also he possibili y o c i ically analyse unde lying
logics, which a e no necessa ily ob ious o he
in o man s hemsel es.
The sys ems heo e ical me hodology can also be
applied o and in o m quan i a i e esea ch. Fi s ,
simila ly o quali a i e s udies, sys ems heo y allows o
a shi in ocus. Resea ch plans, ques ions and aims a e
based on he in e es s o esea che s which in u n is
hea ily in luenced by hei heo e ical backg ound and
iew on he wo ld, hus he esea ch pa adigm (see e.g.,
Co be a, 2003; Kuhn, 1962). Sociologis s in luenced
and in o med by unc ionalism migh o ins ance ask
wha unc ion gambling se es in socie y. Fo ins ance,
Je ey De e eux (1980 [1949]) amously a gued ha
gambling was bene icial o socie ies as i helped elie e
social ensions.
Second, a sys ems heo e ical app oach can also
in o m he cons uc ion o he employed s a is ical
models. I we see gambling as a sys em and hence as an
independen a iable his can be aken qui e li e ally in
eg ession analysis: Ins ead o measu ing o ins ance
he equency o expendi u es on gambling, a sys ems
app oach analyses gambling as gambling-
communica ion. Gambling is wha is meaning ul as
gambling in con empo a y socie y. Consequen ly, mo e
complex models in o med by sys ems heo y can be
gene a ed. G an , Pe e son and Pe e son (2002) o
example c ea ed a model based on six unc ional
sys ems o a mode n socie y, including s a e a iables o
in o ma ion. The s udy sough o unde s and he
in e ac ion be ween na u al and human ac o s and i s
e ec on en i onmen al ac ion. Simila models could be
cons uc ed o enqui e abou gambling pa icipa ion in
di e en ju isdic ions by conside ing he p ima y
unc ional sys ems o hese socie ies.
Discussion and conclusions
Con empo a y sociological s udies ha e made some
in e es ing ad ances in ecen gambling esea ch,
including e hnog aphic app oaches, policy analyses,
c i ical gambling s udies, and an h opological
app oaches (e.g., Bed o d, Casey, & Flynn, 2018; Binde,
2005; Casey, 2008; Ege e & Ma ionneau, 2019; Ege e e
al., 2018a; Falk & Mäenpää, 1999; Kingma, 2015;
Oldman, 1974; Reiche z e al., 2010; Rei h & Dobbie,
2011; Schüll, 2012). Classical sociological heo is s ha e
also aken up he example o gambling pa icula ly om
he poin o iew o i a ionali y (Huizinga, 1938; Smi h,
1863 [1776]) o unc ionalism (Caillois, 1958; De e eux,
1980 [1949]). Ne e heless, he use o sociological
heo y has emained ma ginal in gambling esea ch a
la ge, and he ield has been highly domina ed by bo h
heo e ical and me hodological indi idualism.
Gambling s udies ha e no made much use o
sociological ad ances, pa icula ly in he ield o
s uc u al and cons uc i is analysis.
Luhmann is no he i s social heo is o ake up he
idea o sys ems. Fo Claude Lé i-S auss (1969), sys ems
we e la en s uc u es based on dualis ic opposi ions
such as na u e/cul u e o aw/cooked. Luhmann’s
sys ems come close o Pie e Bou dieu’s no ion o ields,
de ined as sphe es ha ha e speci ic p ope ies bu ha
a e also connec ed o o he ields mo e closely han in
Luhmann’s wo k (Vogd, 2011). Fu he mo e, Luhmann’s
hinking is pa ially buil on he wo k o Talco Pa sons’
unde s anding o sys ems, bu Luhmann ejec s i s basic
assump ions. Fi s , Luhmann does no ake he
indi idual no human ac ion as a uni o as he basis o
his heo y. Second, Luhmann also depa s om he
mac o-sociological adi ion o seeking he no ma i e
( ounda ions o ) social o de cen al in Pa sons’ la e
wo k.
Fo Luhmann, he agedy o socie y lies in ha
sys ems ollow hei own logic, no ancho ed o no ms
and alues. The legi imacy o socie y (as sys ems) is
he e o e no achie ed because people a e assumed o
sha e he same alues. Ra he , sys ems adap cons an ly
M. Ege e e al. / C i ical Gambling S udies, 1 (2020) 12-22
19
o changing en i onmen s wi hou a common elos o
g ounding. In his ega d, Luhmann’s unde s anding o
sys ems also di e s om ha o Jü gen Habe mas, o
whom a li ewo ld exis s ou side o sys ems, al hough
sys ems, and pa icula ly he ma ke sys em, a e
inc easingly ’colonising’ i . Fo Luhmann, he
en i onmen o sys ems is me ely made up o
complexi y c ea ed by o he sys ems.
Consequen ly, and despi e he abs ac one in
Luhmann’s w i ings, we encou age eade s o app oach
his heo y i s and o emos as a esea ch agenda.
Ins ead o asking huge ques ions o ( he possibili ies o )
he o de o socie y as a whole à la Pa sons, sys ems
heo y helps o g asp agile o de -gene a ing
p ocesses as educ ions o complexi y; p ocesses, which
seem o be mani es ed only locally bu a el h ough
scales and connec o di e se sys ems when inspec ed
h ough a sys ems- heo e ical lens. In his sense,
Luhmann’s heo y bea s esemblance o ha o
Foucaul , o whom powe was no a s uc u e bu
in e wo en wi h changing and sub le discou ses and
pu in o e ec locally (Foucaul , 1978).
In he cu en s udy, we ha e iden i ied a leas h ee
ways in which Luhmann’s wo k is o alue o gambling
s udies. Fi s , Luhmann’s heo y o e s a wide po en ial
o applica ion. In he cu en pape , we ha e de eloped
i e possible analy ical o me hodological pe spec i es
using Luhmann’s ideas, bu he e a e possibly many
mo e. As we ha e discussed, he sys ems heo e ical
app oach can be applied o s udy and unde s and
highly di e ging opics in gambling esea ch, anging
om he gambling expe ience o he egula ion and
ope a ion o gambling, and me hodological
conside a ions.
The second ad an age in Luhmann’s hinking is he
po en ial o a oid heo e ically pos ula ed
asymme ies: No sys em is seen o domina e o e
o he s, like he economy o Ma x. No is he socie y spli
in o opposing sphe es, such as sys em and li ewo ld, on
no ma i e g ounds as in Habe mas’s heo y o
communica i e ac ion. Mo eo e , classical dicho omies,
such as he one be ween ac o and s uc u e, can be
a oided. Ins ead, sys ems heo y guides us o analyse
he cons an chaining o communica ion om a le el
g ound.
A ecen deba e on inequali ies in gambling ocused
on he unde lying easons o he g ow h o gambling
globally and he exploi a ion o he poo (see e.g.,
Aba banel, 2017; Del abb o & King, 2017; Li ings one e
al., 2018). The on lines o his deba e seem o un
along disciplina y lines, o mo e b oadly posi i is
psychology agains cons uc i is social science.
Del abb o and King’s (2017) indi idual-cen ed
pe spec i e sees ha o exploi a ion o consume s o
occu , a s a egic and a ional en e p ise would be
necessa y. Li ings one e al. (2018) a gue ins ead ha
gambling is based on social s uc u es and he
a See Sil as & Vi anen (2014) o de ails on he ole o objec s in
sys ems heo y.
economic logic o e enue maximisa ion, including
ma ke compe i ion and spa ial dis ibu ion o demand
ha p oduce social ou comes such as inequali y.
Independen o he ques ion whe he such a ‘capi alis
conspi acy’ exis s, o who migh be conspi ing
(Aba banel, 2017), he issue can be unde s ood and
analysed as an exp ession o sys emic mechanisms.
While using widely he same li e a u e o subs an ia e
hei poin s, he esea che s in he deba e connec he
li e a u e o ‘ hei ’ sys emic discou se. The sys ems
heo y exposes he p ocesses behind such pe spec i es
conside ing he espec i e sys em o con ex u e.
Fu he mo e, as a second le el obse e , sys ems heo y
can also iden i y common g ound (i.e. s uc u al
coupling and in e dependencies) be ween scien i ic
app oaches, and hus acili a e mul idisciplina y
esea ch in gambling. In a e y p ac ical manne ,
esea ch in o med by sys ems heo y can help a oid
blaming speci ic g oups o pe sons. E en in compa ison
o o he s uc u ally inclined sociological heo ies such
as Michel Foucaul ’s go e nmen ali y heo y, sys ems
heo y akes agen s ou o he equa ion, keeping
discussion on he s uc u al a he han on he pe sonal
le ela.
The hi d way in which sys ems heo y can be
bene icial o gambling s udies is i s ocus on sys ems
ins ead o indi iduals. This can be mi o ed in gambling
s udies by ocusing on gambling a he han gambling
indi iduals. Exis ing heo ising o p oblem gambling
has been mainly in o med by medical, psychological
and epidemiological esea ch (Young, 2013) ha
concep ualise and iden i y i using diagnos ic and
sc eening ins umen s. Blaszczynski and Nowe (2002)
ha e o ins ance desc ibed h ee dis inc pa hways o
p oblem gambling. Al hough all h ee pa hways
o igina e in ecological ac o s such as a ailabili y, he
gambling en i onmen and con ex does no play a ole
a he la e s ages in he model. Such me hodological
indi idualism ansla es easily o iden i ying ypes o
p oblem gamble s a he han ypes o p oblem
gambling. While ypologies o p oblem gamble s and
hei indi idual cha ac e is ics ha e impo ance o
ea men pe spec i es, hey a e less use ul in e ms o
p e en ion. P e en ion e o s need o accoun o
ypes o gambling p oduc s, en i onmen s and supply
ac o s, as well as hei in e ela ions o iden i y isky
gambling ajec o ies. A sys ems heo y app oach can
also o e come he p oblem gamble / non-p oblem
gamble di ision: indi iduals may ha e phases o mo e
o less p oblema ic gambling, making accep able
gambling connec ed o beha iou s a he han
indi iduals.
Luhmann’s sys ems heo y may no be he panacea
o social scien i ic gambling esea ch; i has i s
limi a ions and weak spo s like any o he heo y.
Luhmann’s ocus on complexi y limi s explana ions o
s abili y and o de (Münch, 2004). The heo y o igins
M. Ege e e al. / C i ical Gambling S udies, 1 (2020) 12-22
20
om a speci ic geog aphical and his o ic con ex
(Ge many, ca. 1970s–90s) – i s applicabili y in ‘non-
Wes e n cul u al’ con ex s migh be hus limi ed, o a
leas need ho ough adjus men s. Sys ems heo y also
ends o neglec powe hie a chies and sys emic
legi imacy ou side he poli ical sys em. Fo example, he
heo y can explain how doc o s ame he wo ld in hei
medical sys em, bu i does no help in explaining why
he logic o he medical sys em end o be s onge han
ha o social wo k in gambling (e.g. Ege e & Alanko,
2015), o why he medical sys em is losing g ound o
g owing manage ialism in hospi als (Vi anen, 2015b).
In his pape , we ha e he e o e sugges ed Luhmann’s
sys ems heo y, no o eplace exis ing gambling
esea ch amewo ks, bu o complemen hem. This
cu en pape has also been limi ed o heo e ical
conside a ions and sugges ions, lea ing empi ical
applica ions o u he s udies.
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