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Digital Energy Futures:
Emergence, Stabilization and Contestations
vorgelegt von:
Dipl.-Soz. tech.
Friederike Rohde
an der Fakultät I Geistes- und Bildungswissenschaften
der Technischen Universität Berlin
zur Erlangung des akademischen Grades
Doktorin der Philosophie
- Dr. phil. -
genehmigte Dissertation
Promotionsausschuss:
Vorsitzender: Prof. Dr. Axel Gelfert, Technische Universität Berlin
Gutachter: Prof. Dr. Tilman Santarius, Technische Universität Berlin
Gutachterin: Prof. Dr. Cordula Kropp, Universität Stuttgart
Tag der wissenschaftlichen Aussprache: 18. März 2024
Berlin 2024
II
Hinweise
Diese Dissertation ist am Institut für Berufliche Bildung und Arbeitslehre, Fachgebiet Sozial-
ökologische Transformation an der Technischen Universität Berlin entstanden. Erarbeitet
wurde die Dissertation am Institut für ökologische Wirtschaftsforschung (IÖW) im Rahmen
der Nachwuchsforschungsgruppe „Digitalisierung und sozial-ökologische Transformation,
die von Prof. Dr. Tilman Santarius geleitet wurde. Die Nachwuchsgruppe wurde vom
Bundesministerium für Bildung und Forschung (BMBF) im Rahmen der sozial-ökologischen
Forschung (SÖF) unter dem Förderkennzeichen 01UU1607B über einen Zeitraum von sechs
Jahren (2016-2022) gefördert
III
Summary
This thesis investigates how smart homes and smart grids are envisioned and legitimized by
different actors in Germany. Since, the transformation of the energy system is of utmost
importance in current ambitions towards mitigating climate change, question about the future
configuration of the energy system and the role of digital energy technologies are a core
concern in current policy and innovation strategies in Germany. Germany can be
characterized by controversies between visions motivated by business interests on the one
hand and an apparently large skepticism amongst the population on the other hand.
Furthermore, active social movements such as digital-policy activists shape public debates
and demand political and civil human rights regarding digital technologies in the energy
sector and beyond. The contestations that occur within smart home and smart grid
developments are associated with multiple conflicting aims, interests and interpretations. This
research wants to shed light on what those conflicting visions are about, who is promoting
them and how they are justified and legitimized. The theoretical framework of this thesis is
composed of visions, sociotechnical imaginaries and strategies of legitimation. By revealing
processes through which imaginaries emerge and are legitimised, it is possible to uncover
hidden assumptions about the interplay of future society with future technologies. The actor
constellations and dynamics that take place when future visions circulate and develop can
show which actors exert influence on emerging sociotechnical imaginaries. This thesis shows
that both smart grid and smart home visions are legitimised by overall ambitions towards
climate protection and ICT implementation in households and electricity infrastructures is
naturalized as inevitable. The findings show that there is a mutual enforcement of policy
visions and economic imperatives of competitiveness and eco-modernity. The analysis of
discourse coalitions and related storylines in the German social media debate illustrated that
the most influential actors in that public debate were taking a critical stance towards the smart
home. Through revealing conflicting imaginaries of digital energy futures this thesis
contributes to critically interrogating dominant visions. It can be found that research on digital
futures research should also investigate social groups which reject or criticize smart home
developments and focus more on the diversity of perspectives and disentangle the contested
visions and their underlying assumptions and justifications. Concludingly the insights of this
thesis can give important advice for current and future policy priorities, research agendas, and
funding schemes on digital energy technologies in Germany.
IV
Contents
Overview of publications ..................................................................................................VI
1. Overall Introduction................................................................................................... 1
1.1. Overarching theoretical framework .............................................................................. 5
1.2. State of research and research questions ...................................................................... 8
1.2.1. Energy related visions and imaginaries ............................................................................................ 8
1.2.2. Research Gaps and research questions .......................................................................................... 10
1.3. Overview of publications and contribution to the thesis aims ...................................... 12
1.4. Research Approach and Methodology ......................................................................... 14
1.4.1. Interdisciplinarity considerations ................................................................................................... 15
1.4.2. Methodological approach across papers ....................................................................................... 16
2. Publications ............................................................................................................. 19
2.1. Publication A: Imagining the smart city through smart grids? Urban energy futures
between technological experimentation and the imagined low-carbon city ............................. 20
2.1.1. Introduction .................................................................................................................................... 21
2.1.2. Background - Smart grid imaginaries and the city ......................................................................... 23
2.1.3. Conceptual framework - The performative power of imagined futures........................................ 24
2.1.4. Methodological approach .............................................................................................................. 26
2.1.5. Berlin as case study city .................................................................................................................. 27
2.1.6. Results - Imagining and making smart grids in Berlin .................................................................... 29
2.1.7. Discussion and conclusion .............................................................................................................. 36
2.2. Publication B: Threat, Fixable or Opportunity? Contested smart home futures in the
German social media debate. ................................................................................................. 39
2.2.1. Abstract........................................................................................................................................... 39
2.2.2. Introduction .................................................................................................................................... 39
2.2.3. Smart Home Futures and Public Discourses ................................................................................... 43
2.2.4. Conceptual Framework: Capturing Sociotechnical Imaginaries Through discourse coalitions ..... 45
2.2.5. Methods: Combining social media Discourse and Network Analysis ............................................ 48
2.2.6. Findings ........................................................................................................................................... 55
2.2.7. Discussion: Contested sociotechnical imaginaries on digitalization in Homes in Public Debates . 68
2.2.8. Conclusion....................................................................................................................................... 71
2.3. Publication C: Emerging Sociotechnical Imaginaries How the smart home is legitimized
in visions from industry, users in homes and policymakers in Germany.................................... 74
2.3.1. Abstract........................................................................................................................................... 74
2.3.2. Introduction .................................................................................................................................... 74
2.3.3. Envisioned Futures of the Smart Home .......................................................................................... 76
V
2.3.4. Conceptual framework: Visions, Sociotechnical imaginaries and legitimation ............................. 77
2.3.5. Methodology .................................................................................................................................. 81
2.3.6. Findings: German smart home visions from industry, users and politics ...................................... 85
2.3.7. Analysis and discussion: stabilization of emerging smart home imaginaries through legitimation
92
2.3.8. Conclusion....................................................................................................................................... 96
2.4. Publication D: Smart grids and institutional change: Emerging contestations between
organisations over smart energy transitions ............................................................................ 98
2.4.1. Abstract........................................................................................................................................... 98
2.4.2. Introduction .................................................................................................................................... 98
2.4.3. Background: Smart grid developments in Germany and the role of Institutions ........................ 101
2.4.4. Conceptual framework: Investigating institutional changes ........................................................ 105
2.4.5. Methodology ................................................................................................................................ 108
2.4.6. Findings ......................................................................................................................................... 109
2.4.7. Discussion ..................................................................................................................................... 119
2.4.8. Conclusions ................................................................................................................................... 122
3. Overall Discussion and Conclusions ........................................................................ 125
3.1. Contributions to knowledge of the four publications ..................................................125
3.2. Reflection of methodological approach ......................................................................132
3.3. Discussion of results ..................................................................................................134
3.4. Opportunities for further work ..................................................................................137
3.5. Conclusions and implications regarding socio-ecological transformation processes .....139
4. References ............................................................................................................. 142
5. Darstellung des Eigenanteils an den Publikationen ................................................. 161
6. Danksagung .......................................................................................................... 164
7. Eidesstattliche Erklärung ....................................................................................... 165
8. Appendix ............................................................................................................... 166
8.1. Appendix Publication A .............................................................................................166
8.2. Appendix Publication C ..............................................................................................166
8.3. Appendix Publication D .............................................................................................168
VI
Overview of publications
Publication A
Quitzow, L., & Rohde, F. (2021). Imagining the smart city through
smart grids? Urban energy futures between technological
experimentation and the imagined low-carbon city. Urban Studies,
00420980211005946. https://doi.org/10.1177/004209802110059
(This article is licensed under anCreative Commons license (CC-BY
4.0, https://creativecommons.org/licenses/by/4.0/
Publication B
Rohde, F.; von Andrian, N.; Lange, S. (2023). Threat, Fixable or
Opportunity? Contested smart home futures in the German social
media debate. Energy Research & Social Science. 103306.
https://doi.org/10.1016/j.erss.2023.103306
(accepted manuscript included)
Publication C
Rohde, F., & Santarius, T. (2023). Emerging sociotechnical
imaginariesHow the smart home is legitimised in visions from
industry, users in homes and policymakers in Germany. Futures,
103194. https://doi.org/10.1016/j.futures.2023.103194
(accepted manuscript included)
Publication D
Rohde, F., & Hielscher, S. (2021). Smart grids and institutional
change: Emerging contestations between organisations over smart
energy transitions. Energy Research & Social Science, 74, 101974.
https://doi.org/10.1016/j.erss.2021.101974
(accepted manuscript included)
1
1. Overall Introduction
Major societal challenges such as climate change, abiotic depletion or land use changes are
being driven by the increasing combustion of fossil fuels to cover the growing need for
energy (Ripple at al., 2019). Against this backdrop, the transformation of energy systems
has become increasingly important in current ambitions to achieve the climate protection
goals of the European Union (European Commission, 2019) and ultimately of the Paris
Climate Agreement. In order not to exceed planetary boundaries and to enable a decent
quality of life for future generations, a so-called socio-ecological transformation (Brand
2014, Brunnengräber et al., 2017) or socio-ecological transition (Kraussmann et al., 2008;
Dmitrova et al., 2013) are said to be essential.
The reconfiguration of the energy sector is part of such ongoing transformation processes,
which are highly contested (Baker et al., 2021; Lauber & Jacobbson, 2016). The
contestations that occur within these transformation processes are associated with multiple
conflincting aims, interests and interpretations that currently co-exist. How future energy
systems will be configured, and who will be included, excluded or marginalised (Tarazova
& Rohracher, 2023) remains part of ongoing debates.
Simultaneously, the spread of digital technologies is accelerating significantly and today
encompasses nearly all areas of society. These processes of digitalisation are associated
with multiple visions of smart energy systems (Lund et al., 2017). It is argued that digital
energy technologies can contribute to a reduction of CO2 emissions in the energy sector
(Kroposki et al., 2017) and solve some of the main challenges of integrating renewable
energies into the electricity system (e.g. Appelrath, 2013). However, the visions and ideas
of what our energy system will look like in the future and the role digital technologies
will play in that future is discussed quite diversely (Skjølsvold, Ryghaug and Berker,
2015). These diverging visions of smart energy systems nurture certain perceptions of
futures that should or should not be realised and might be used by powerful actors for
pursuing their own agendas while concealing problematic developments or driving
incomplete solutions (Sovacool et al., 2020). To reveal visions of future energy systems,
research has focused on the analysis of sociotechnical imaginaries (Jasanoff & Kim, 2015)
2
as collectively shared visions of the future and on the role of these imaginaries in national
or transnational controversies about technologies (Lösch et al., 2019). Accordingly, this
thesis is situated in the interdisciplinary field of Science and Technology studies (STS),
which is critically examining the development of new ways of governing science and
technology (Felt et al. 2017). STS scholars have stressed that visions of the future shape
the governance of innovations and exert a major influence on which technologies and
systems are developed and what is considered desirable or feasible (Konrad & Böhle,
2019; Dignum, 2019). Visions and imaginaries can influence political agendas, funding
schemes or the distribution of resources in certain sectors. The literature on sociology of
expectations has revealed the performative role of expectations and visions in science and
technology (van Lente & Rip 1998, Borup et al.). These so-called socio-technical futures
(Lösch et al. 2019, Konrad & Böhle et al.) define roles, shape relationships between
different actors and groups and thus can guide activities or set agendas. Visions and
imaginaries play a major role within ongoing political struggles and public debates since
visions can mask political interests and actors coalitions driving the development of
technological systems (Jasanoff & Kim, 2015).
Visions on smart homes and smart grids form the main focus of this thesis. These visions
associated with the implementation of digital energy technologies in households and
related grid infrastructures can be subsumed under the term digital energy futures
(Strengers et al., 2023). Households’ use of digital energy technologies, widely known as
smart home technologies, are seen as "the next wave of development in the ongoing
electrification and digitalization of everyday life" (Wilson et al., 2015: 365) and as "the
next great disrupter" (Walpot, 2014). Households as energy consumers are put at the center
of the energy transition in current policy objectives in the EU (European Commission,
2019). The use of digital energy technologies in households and linked energy
infrastructures is associated with great ambitions for decarbonised electricity
infrastructures and an overall vision to support wider energy system change, enabling
flexibilisation on the demand side (Ford et al., 2017; Tsiu and Chan, 2012; Lewis,
2012,;Martiskainen and Coburn, 2011). Demand side management (also load shifting)
3
describes the adaptation of the supply side to the energy production to adress the need of
integrating fluctuating renewable energies into the German electricty grid.
It is often emphasised that smart homes and the use of the Internet of Things (IoT) are
crucial for changing the role of private consumers from passive energy consumers to active
shapers of the energy system implying that we enter an era of prosumers (Kotler 2010;
Ritzer et al., 2012; Parag and Sovacool, 2016), i. e. agents that both consume and produce
energy. At the same time, the smart home entails a utopian vision for harmonious,
convenient and efficient living (Strengers, 2016). Such convenience narratives are driven
by the smart home industry (Strengers & Nicholls, 2017). On the one hand, the use of
digital technologies is thus seen as an essential element of decarbonised electricity
infrastructures (e.g. Appelrath, 2012). But on the other hand, the environmental
implications of manufacturing the devices and infrastructure needed for smart homes and
smart grids should equally be considered (Pohl et al., 2022; Lange & Santarius, 2020;
Ipsen et al., 2019). Furthermore, issues such as privacy and data security are also common
concerns (Balta-Ozkan et al., 2014) and significant risks regarding domestic surveillance
(Maalsen and Sadowski 2019), control or abuse (Sovacool et al., 2021) are increasingly
discussed.
The digitalisation of the electricity grid infrastructure connected to households is strongly
related to the key ambition of decarbonised electricity infrastructures. The overarching
vision of smart grids is seen as an important path to enable demand side management and
the de-peaking of energy demands through an enhanced electricity infrastructure equipped
with information and communication technologies (e.g. Marris, 2008). Smart grids are
closely linked to smart homes. The extent to which households change their energy related
practices will have a considerable impact on possible configurations of smart grids
(Verbong et al., 2013). However, the real promise of smart grids is that they can process
and analyse large amounts of data (Blumsack and Fernandez, 2012, p. 61) to deal with
future energy supply challenges (Muench et al., 2014) and in doing so create a more
sustainable energy system (e.g. Clastres, 2011). Advocates consider smart grids a solution
for almost every thinkable energy issue (Verbong et al., 2013). However, a shared vision
4
(Tricoire, 2015) and common definition (Konrad and Scheer, 2015) currently still lacks. In
addition to offering technological solutions to integrating fluctuating renewable energy,
smart grids are said to solve a broad range of social challenges (Skjlsvold et al., 2015).
Both smart grids and smart homes are perceived as unclear, vague and ambiguous
umbrella terms entailing a wide range of definitions (Skjølsvold et al., 2015; Sovacool and
Furszyfer Del Rio, 2020). This is an important observation since the question of how these
concepts are defined often indicates what aspects and which actors get included and
excluded from them (Kumar, 2019).
This thesis aims to explore how smart homes and smart grids are imagined in Germany and
what contestations are associated with related future visions. Put differently, this thesis
seeks to capture the tensions between alternative visions of smart energy systems, and how
different actor groups are forcefully articulating futures "that ‘ought’ to be attained" (Beck
et al., 2021, p. 144). A key interest of this thesis is to investigate how the proclaimed
benefits and the risks of smart homes and smart grids are perceived, discussed and justified
in digital energy futures. In order to understand the tensions and contestations that are
associated with different and competing digital energy futures, it is necessary to look at the
emergence of these visions from the perspective of different actors. There is need to reveal
how actors groups such as Policymakers, Industry, Citizens, Civil Society Organizations or
Scientist are justifying and legitimizing the uptake of digital energy technologies Germany
This thesis sheds light on the actors and actor-coalitions that shape the emergence and
enactment of visions on smart homes and smart grids in Germany. The conceptional lens
of sociotechnical imaginaries applied in this thesis seeks to reveal the contestations that
influence the emergence and stabilization of digital energy futures, i.e. visions linked to
smart homes and smart grids.
This thesis is structured as follows. This chapter contains the overall introduction. The
theoretical framework is explained in Chapter 1.1. Research gaps and research questions
are derived from the state of research in Chapter 1.2. The methodological research
approach is explained in Chapter 1.4, which entails considerations on interdisciplinarity
(Chapter 1.4.1) as well as the methodological approach across papers (Chapter 1.4.2).
5
Chapter 2 constitutes the main part of this work and includes the publications that make up
the cumulative thesis in their original published versions (formatted accordingly for this
thesis). Chapter 3 shows and discusses key findings and reflects on the methods. Chapter
3.1 presents the contribution to knowledge of the publications to the overall thesis aim and
Chapter 3.2 entails a reflection of the methods applied in this thesis. The results of this
thesis are discussed in the context of current research on sociotechnical imaginaries and
energy in Chapter 3.3. Opportunities for further work are outlined in chapter 3.4. and
finally, the results are discussed with regard to their implications regarding socio-
ecological transformation processes.
1.1. Overarching theoretical framework
The production of science and technology is deeply entangled with social norms, rules and
cultures (Jasanoff 2004). One important theoretical starting point for this thesis provides
the idea of co-production of technical developments and social change. The theoretical
framework of this thesis is composed of three main concepts: visions, sociotechnical
imaginaries (Jasanoff & Kim 2009, 2015) and processes of legitimation. The analysis of
visions and imaginaries of energy futures has become an important strand in social science
energy research (Sovacool et al., 2020) and many scholars have analysed sociotechnical
imaginaries of energy for specific regions, infrastructures or fields of application and more
than 43 journal papers on sociotechnical imaginaries in energy studies have been identified
(Rudek, 2022).
In this thesis, visions form the first conceptional building block. Visions are understood as
desirable future images (Dignum et al., 2018) articulated by certain actor groups
(Hilgartner, 2015). "Visions deploy stories, narratives, or scenarios that reveal fundamental
patterns of human reasoning, and how humans communicate their thinking to others, in a
future oriented context" (Sovacool et al., 2020. p. 3). Visions can be differentiated with
regard to temporality, valence, i.e. utopia or dystopia, and radicality (incremental or
transformative) (Sovacool et al., 2020). Visions are highly controversial and contested
(Sovacool et al., 2020) and closely related to processes of envisioning (Schelhas et al.,
6
2018; Strengers, 2016), i.e. the practices and methods employed in approaching the future
(Ziegler, 1991).
The second building block is the concept of imaginaries. Scholarship on imaginaries is
described as a complex terrain (McNeil et al., 2016) in light of the diversity of terms, such
as the "philosophical imaginary" (Le Doeuff, 1989), "social imaginaries" (Taylor, 2004),
"genetic imaginary" (Franklin 2000, Stacy 2010) or "bioimaginary" (Steinberg, 2015), to
name just a few. In this thesis, the concept of sociotechnical imaginaries by Jasanoff and
Kim (2009) is applied as a theoretical perspective. It points out that futures claimed as
desirable are very often linked to and driven by ideas of techno-scientific progress as well
as national policies. The distinction between visions and sociotechnical imaginaries can be
made according to their stability and circulation within broader collectives. Whereas
visions refer to future images held by certain social groups, sociotechnical imaginaries
refer to collectively shared, institutionally stabilised visions of the future (Jasanoff and
Kim, 2015).
With the concept of sociotechnical imaginaries, Jasanoff and Kim (2015) aim to capture
how cultural orientations and social norms are interwoven with the technical and material
world. The development of scientific knowledge and technology is, according to Jasanoff
and Kim, both embedded in social practices, identities, norms, discourses and institutions
and constitutive of the social world. Sociotechnical imaginaries describe "the myriad ways
in which scientific and technological visions enter into the assemblages of materiality,
meaning, and morality that constitute robust forms of social life" (Jasanoff, 2015:
4). Sociotechnical imaginaries are defined as:
"collectively held, institutionally stabilized, and publicly performed
visions of desirable futures, animated by shared understandings of
forms of social life and social order attainable through, and
supportive of, advances in science and technology" (Jasanoff, 2015:
4).
In sociotechnical imaginaries, positive notions of social progress, but also fears and
dystopias, can play a significant role (Jasanoff, 2015). The role of imaginaries has already
7
been studied in relation to various technological developments, such as fuel cells
(McDowall and Eames, 2006; Eames et al., 2006), nuclear power (Hultman, 2009),
biofuels (Fatimah, 2015; Kuchler, 2014), bioenergy (Levidow and Papaioannou, 2013),
solar energy (Cloke et al., 2017), as well as in the field of smart grids (Ballo, 2015) and
low-carbon housing (Cherry et al., 2017). Developments in the field of biotechnology
(Smith, 2015; Chen, 2015), nanotechnology (Burri, 2015) or electromobility (Ryhaug and
Toftaker, 2016) are also analysed with recourse to the concept of sociotechnical
imaginaries. In the context of digitalisation, the concept is also used for the analysis of
data futures (Rupert, 2018), self-driving vehicles (Angelov, 2016) and smart cities (Mertia,
2017). Significant for this thesis is the observation that futures mark a shared imaginative
space that can be valued or desired very differently (Jasanoff, 2015).
The third building block that constitutes the theoretical framework is legitimation as a
process of gaining (and maintaining) legitimacy. Legitimacy can be defined as
“a generalized perception or assumption that the actions of an entity
are desirable, proper, or appropriate within some socially constructed
systems of norms, values, beliefs, and definitions” (Suchman, 1995 p.
574).
Legitimation is thus “the product of an ongoing process of social negotiation involving
multiple participants” (Suddaby et al., 2017, p. 24). Consequently, legitimation is a process
that is socially constructed (Suddaby et al., 2017) and involves agency from different
actors who seek to align new ideas within prevailing normative prescriptions (Suchman,
1995). Thus, legitimation involves conscious actions by various actors, which encompass
cognitive, normative and regulative aspects (Bergek et al., 2008). When it comes to digital
energy futures this thesis aims to reveal the multiple ways in which visions legitimise the
uptake of emerging digital energy technologies. The processes of stabilization and
enactment of sociotechnical imaginaries can be analysed regarding their repeated
reproduction for instance, in the acts of power (legal acts, political decisions and fund
allocations) coalition building or fostering the innovation (Graf and Sonnberger, 2020;
Gross et al., 2019; Miller, 2019). This conceptual framework is developed and described in
more detail in the respective publications of this thesis which make up the core content of
this thesis.
8
1.2. State of research and research questions
This chapter seeks to provide a short overview in chapter 1.2.1 over the state of research
regarding energy futures more broadly and sociotechnical imaginaries and energy more
specifically. Subsequently, research gaps are described, and the research questions are
expounded in chapter 1.2.2.
1.2.1. Energy related visions and imaginaries
For more than a decade, energy futures research has investigated the ways in which the
future energy system is imagined. Various research has investigated collective visions
ranging from the multinational to the local and urban, and involving different energy
sources and technologies (e.g. Eaton et al., 2014; Tozer and Klenk, 2018; Longhurst and
Chilvers, 2019). Scientific research on various socio-technical elements of future energy
supply, such as smart grids, smart meters or smart homes, has focused intensively on the
associated visions, which vary greatly depending on context, scope and level of
consideration (Ballo, 2015). This research has revealed that digital energy futures are
highly contested (Tricoire 2015, Hielscher & Sovacool 2018). For example, as shown by
the example of the smart meter discourse in the UK, the media discourse is characterised
both by positive expectations of consumer empowerment and a decarbonised energy
system, as well as fears of surveillance, cyberattacks, increased costs and social injustice
(Hielscher and Sovacool, 2018). Similar polarised discourses can also be observed in the
topic area of smart homes (Sovacool and Furszyfer Del Rio, 2020). Research on smart grid
visions in the European Union has shown that those visions are strongly influenced by
actors from industry who herald smart grids as reliable, competitive and innovative means
to solve several growth, sustainability and energy security challenges (Vesnic-Alujevic,
Breitegger and Pereira, 2016). Social science and energy research has found that the
creation of smart grid-related imaginaries is often restricted to relatively small
communities of experts, usually in the context of curbed testing grounds (Ballo, 2015 ;
Engels and Münch, 2015; McLean, 2013). Scholarship has critically argued that emerging
smart grid infrastructure concepts primarily reflect positivist notions of sustainability,
reliability, efficiency, transparency, and security (Ballo, 2015; Palensky and Kupzog,
9
2013; Skjølsvold et al., 2015; Wentland, 2016) hampering broader and critical public
debate (Lösch and Schneider, 2017; Luque-Ayala, 2014; Vesnic-Alujevic et al., 2016).
Moreover, smart grid experts have conveyed to the public mainly positive views about
energy system automation, consumer engagement, and security of supply, while hiding
concerns about risks and uncertainties from public view (Vesnic-Alujevic et al., 2016;
Luque Ayala, 2014).
In smart home futures research, visions from the industry have been widely discussed and
critically interrogated, (Aagaard, 2021a; Strengers et al., 2020b; Strengers and Nicholls,
2017b), as has the question of how users are imagined in smart home visions (Aagaard,
2021b; Cherry et al., 2017). Visions of the quantified, automated and enhanced
smart home through digital data and connectivity promise users more comfort,
convenience and time, and technology that can be integrated almost seamlessly into
everyday practices (Strengers, 2016). Visions, narratives and imaginaries of smart homes
and smart grids have been explored in various countries and contexts (e.g. Ballo, 2015;
Cherry et al., 2017; Strengers, 2016). According to research conducted in the UK, there are
a number of benefits to adopting a smart home, including energy savings (linked to
ecological and financial benefits), convenience and controllability, aesthetic and health
benefits, social acceptance (status consumption), entertainment, security and shopping
(Sovacool and Furszyfer Del Rio, 2020). The possible energy and sustainability outcomes
are, however, thwarted (Strengers et al., 2020b) by convenience narratives that, along with
the related devices, play a crucial role in influencing future practices in the home
(Strengers, 2013, 2016; Strengers et al., 2018, 2020). Frequently, a narrative of
convenience is used to justify and legitimise the smart home by promising to make life
better, easier and more energy efficient (Strengers and Nicholls, 2017a). Indeed, the
narrative of convenience is one of the most important findings from research on smart
home visions (Aagaard, 2021; Strengers and Nicholls, 2017a). A study of Australian smart
home business aspirations also found a wide vision of pleasure with specific attributes,
such as aesthetic experience, customisation and control, ease of use and simplicity or
seamless energy-saving (Strengers et al., 2020b). Other researchers have identified
competing visions for the future of housing, including the Passivhaus low-tech building
10
standard on the one hand and high-tech, automated smart homes on the other, where the
occupant is disregarded since they lack knowledge or skills (Cherry et al., 2017).
1.2.2. Research Gaps and research questions
This thesis addresses several research gaps that have been identified in the current
literature on energy related visions and imaginaries. In contrast to the current literature on
smart home visions, which focuses on either industry visions (Strengers et al., 2020b;
Strengers and Nicholls, 2017a) or on the convenience aspect and how users are envisioned
(Aagaard, 2021b), this thesis looks at visions from different actors such as the smart home
industry, users of smart homes and policymakers to analyze how sociotechnical
imaginaries emerge out of different visions. The roots and underlying processes of
justification are important because they can show how competing ideas of the role of smart
energy technologies in future society exist alongside each other. The emergence of
dominant imaginaries is strongly related to discursive processes (Tozer and Klenk, 2018a),
which are centered around discourse coalitions and contested sociotechnical arrangements
regarding certain technologies. Although research on sociotechnical imaginaries and
energy has started to investigate the underlying justifications and notions of legitimation
(Dignum, 2018) as well as mechanisms of visibility, performativity and transformation into
practice (Kuchler, 2017b) "there is a lack of research that deals with the processes of
imaginaries formation" (Rudek, 2022, p. 231). Consequently, this thesis aims to further
analyse the roots of imaginaries and how they become visible, collective, and
institutionally stabilised (Rudek, 2022). Research on the processes of the institutional
stabilisation of imaginaries is concerned with epistemic framings (Flegal & Gupta, 2018),
ideational and material contexts (Christiansen & Carton, 2021) and how proponents (e.g. in
the case of gene-editing) seek to frame science and technological trajectories as being in
the public interest (Bain et al., 2020). This thesis closes this research gap by focusing on
legitimation processes and how they contribute to the institutional stabilisation of emerging
sociotechnical imaginaries.
Another research gap, which this thesis addresses, is the interdependence between
sociotechnical imaginaries and public reason (Rudek, 2022). Although energy futures
11
research has started to focus on discourses of the general public, especially in the UK
(Cherry et al., 2017; Hielscher and Sovacool, 2018a), there is a lack of evidence about
which public views exist on smart homes and what contestations are part of publicly
expressed envisionings of the smart home. Acknowledging that collective dynamics of
imagining the future are inherently political (Milkoreit, 2017), sociotechnical imaginaries
are always associated with struggles and contestations over future states in relation to
certain technologies. By addressing this gap, this thesis aims to take a deeper look at
relations between the state, society and technologies which are always part of the
processes of collective imagination (Beck et al., 2021; Jasanoff, 2015).
Finally, this thesis aims to empirically capture the tensions between competing imaginaries
and thus reveal the contestations that are part of these emergence and stabilisation
processes.
These research gaps result in the following overarching research question and subordinate
research questions, that are part of the publications:
Table 1: Research questions
These questions will be answered throughout this thesis to eventually answer the
overarching research question. The following chapter seeks to provide an overview on the
four publications making up the body of this thesis and demonstrates how each publication
is contributing to the research aims provided above.
12
1.3. Overview of publications and contribution to the thesis aims
This chapter aims to provide an overview over the publications that make up the body of
this thesis and their respective contributions to the formulated research aims.
The main part of this thesis are four publications that address the above-mentioned
research questions. Two publications focus on smart homes and two further publications
on smart grids. Publications A and B focus on the discursive structures through which the
formation of sociotechnical imaginaries can be traced. Both papers ask how smart grids
and smart homes are being imagined and which actors are part of these processes. Whereas
publication A investigates smart grid imaginaries empirically on a local scale in Berlin,
publication B looks at social media discourses in Germany and thus focuses on the national
level. Beyond the empirical contribution, publication A contributes to the conceptional
development of the performative capabilities of sociotechnical imaginaries by explaining
the role of urban laboratories as means of perpetuation and diffusion (Table 2).
Publication B illustrates how certain social groups imagine the digitalized home in the
public social media debate and contributes a novel methodological approach combining
quantitative network analysis with qualitative discourse analysis. Publication C advances
the research on sociotechnical imaginaries by looking at the roots of imaginaries and
processes of stabilization through legitimation. The main contribution of publication C is
an empirical investigation of the contestations that derive from attempts of different actors
to shape smart grid developments in Germany. The contribution of Publication D is first
and foremost an empirical one, because it illustrates how actors involved in German smart
grid developments trying to actively shape institutional changes so that they can take up
their preferred roles and responsibilities. It reveal several contestations related to smart
grid developments in Germany and thus can provide important insights on actors roles and
contestations that arise when smart grids are implemented. Furthermore it shows the
contested issues and negotiations over existing and possible future institutional
arrangements and how diverse actors in the field undertake different efforts to ‘create’,
‘maintain’ or ‘disrupt’ the existing institutional setting.
13
Table 2: Overview of Publications and contributions to overall thesis aim
Publication
Research questions
Conceptual
Framework
Contribution to the overall
thesis aim
Publication A
Quitzow, L., & Rohde, F.
(2021). Imagining the
smart city through smart
grids? Urban energy
futures between
technological
experimentation and the
imagined low-carbon city.
Urban Studies,
00420980211005946.
How are smart grids
being locally
imagined?
Who is promoting
these imaginaries?
How does this relate
to the global smart
city paradigm?
Sociotechnical
Imaginaries
Sociology of
knowledge
approach to
discourse
(SKAD)
Empirical contribution:
Reveals smart grid
imaginaries in the City of
Berlin
Conceptual contribution:
Seeks to explain the
performative capabilities of
imaginaries
Publication B
Rohde, F.; von Andrian,
N.; Lange, S. (2023).
Threat, Fixable or
Opportunity? Contested
smart home futures in the
German social media
debate. Energy Research
& Social Science
Which actors
dominate the social
media discourse in
Germany around
smart homes?
How is the smart
home discussed and
imagined in the
German (social)
media debate
Sociotechnical
Imaginaries
Discourse
Coalitions
Empirical contribution:
Sheds light on the online
debates on Smart Home in
Germany and which actors
are influential
Methodological contribution:
Applies a novel
methodological approach of
network-discourse-analyses
to identify conflicting visions
that form public smart home
imaginaries
Publication C
Rohde, F., & Santarius, T.
(2023). Emerging
sociotechnical imaginaries
How the smart home is
legitimised in visions
from industry, users in
homes and policymakers
in Germany. Futures,
103194.
What visions of the
smart home do the
smart home industry,
users in homes and
policymakers in
Germany create?
How is legitimacy
created in those
smart home visions?
Sociotechnical
Imaginaries
Legitimation
Empirical contribution:
Shows smart home visions
from industry actors, users in
homes and policymakers in
Germany
Conceptional contribution:
Provides insights into the
institutional stabilization of
emerging imaginaries trough
different legitimation
strategies
Publication D
Rohde, F., & Hielscher, S.
(2021). Smart grids and
institutional change:
Emerging contestations
between organisations
over smart energy
transitions. Energy
Research & Social
Science, 74, 101974.
What challenges do
organisations
involved in smart
grid developments
currently face and
how do they attempt
to engage in
processes of
institutional change?
Institutional
change
"issue-based"
Fields
Institutional
work
Empirical contribution:
Identifies three core
contestations amongst actors
in the German smart grid
field
14
When writing a cumulative thesis, it is always necessary and advisable to make use of
publication opportunities and to collaborate with other researchers on research from other
project contexts. Two publications of this dissertation (Publications A and D) therefore
also address further research interests, which, however, do not form the core interest of this
thesis. Publication A, for example, also interrogates the relationship between smart grid
imaginaries and the overarching smart city paradigm and situates the analysis of smart grid
imaginaries in urban research. These sub-aspects of the publication correspond more to the
research interests of my co-author Leslie Quitzow and her thesis (Quitzow 2022) and are of
minor importance for this thesis. What is important for the current thesis in publication A
is the question of how smart grids are being locally imagined and which actor groups are
promoting which vision of smart grids. When it comes to publication D, a distinct
conceptional framework has been applied that sheds light on processes of institutional
changes and how actors engage in institutional work to influence and shape smart energy
systems. The empirical work in Publication D was conducted as part of the work in a
Smart Grid Pilot Project in Berlin Adlershof and finalised within the junior research group.
Since this publication was written with a different theoretical focus than the other three
publications, it also addresses research interests beyond the scope of this thesis, such as
questions of institutional change within smart grid developments. However, the evidence
gathered from this publication provides important insights for future research agendas,
which might combine sociotechnical imaginaries and institutional changes, which I will
explain in more detail in section 3.4.
1.4. Research Approach and Methodology
This chapter provides an overview of the research approach underlying this dissertation.
Section 1.3.1 discusses the interdisciplinary research project that forms the framework for
the thesis and the cooperation with authors from disciplines other than sociology. Section
1.4.2 explains the methodological approach of this thesis in a comprehensive manner and
with regard to the individual publications.
15
1.4.1. Interdisciplinarity considerations
This thesis was written as part of the inter- and transdisciplinary junior research group
"Digitalization and Sustainability" funded by the Federal Ministry of Education and
Research and conducted as a cooperation between the TU Berlin and the Institute for
Ecological Economy Research (IÖW). This research was conducted as part of an inter- and
transdisciplinary smart home project, that was carried out within the framework of the
junior research group together with Johanna Pohl, Vivian Frick, Tilman Santarius, Anja
Höffner, Manuel Brümmer and Steffen Lange and includes publications with researchers
from other disciplines such as architecture, design and economics. In the following, the
research background and the interdisciplinary collaboration with the co-authors will be
explained in more detail. While Johanna Pohl's dissertation examines the environmental
impact of ICT and how higher order effects can be integrated into the life cycle assessment
of ICT (Pohl 2022), this thesis aims to analyse the future visions associated with the smart
home.
Publications B and C were produced as part of the interdisciplinary smart home project,
which was characterised through collaborative knowledge production and joint
development of research questions (Lang et al., 2012) as well as the integration of research
methods from the different disciplines sociology, psychology, environmental engineering
and economy. Furthermore, the integration of the results between the different disciplines
in course of conference contributions for the 6th International Conference on ICT for
Sustainability, ICT4S 2019, Lappeenranta, Finland (Pohl et al. 2020) and the 20th
European Round Table and Sustainable Consumption and Production, ERCSP 2021 in
Graz, Austria (Rohde et al. 2021). The research group has also published interdisciplinary
publications (e.g. Santarius et al., 2022; Lange et al., 2023) in which some of this thesis’
findings have been integrated.
Above that experiences from practice and the cooperation in the smart grid pilot project in
Adlershof strongly influenced the research perspective. Furthermore, the results of this
research were discussed with stakeholders from civil society in workshops and at
conferences, such as the Bits & Bäume Conference 2022.
16
1.4.2. Methodological approach across papers
To understand the way smart homes and smart grids are imagined and the contestations
that are part of processes of emergence and stabilisation on imaginaries, this thesis is
mainly based on a qualitative-interpretative research approach (Flick, 2002). The term
qualitative research is used for very different theoretical and methodological
approaches to social reality. These approaches include "symbolic interactionism" (Blumer,
1980), ethnomethodology (Weingarten et al., 1976) and field research, a branch of social
research which seeks to observe people under natural conditions (i.e. not in laboratory
experiments) and to intervene as little as possible (e.g. Patry & Bay, 1982). A qualitative
research approach focuses on understanding and explaining social realities and interactions
in an interpretative way. As such, qualitative research neither aims to test a hypothesis nor
does it aim for measurements, i.e. mapping of a characteristic on a scale. Rather, it
describes realties and interactions, when “description” entails representation through
language. Since material and social worlds are symbolic and interpreted by individuals and
collectives, the interpretation by researchers can be understood as the mere reproduction of
the pre-interpreted world (Flick, 2005). The qualitative research process is therefore
oriented towards a circular process, which is also subject to constant reformulations during
the process itself. Data collection, data evaluation and the theoretical discovery of
knowledge are closely intertwined and are mutually dependent in the research process until
a theoretical saturation of knowledge has been achieved (Strauss, 1998; Strauss & Corbin,
1998).
According to Flick (2005), scientific research should proceed in a qualitative manner,
when the subjects and themes are complex, differentiated, not very clear or contradictory",
which in this thesis is the case, since the concepts of smart homes and smart grids lack a
common definition (Konrad & Scheer, 2014, Skjølsvold 2015) and can be described as
vague umbrella terms. Likewise, as this research is based on an interpretation of the data
against known everyday experiences, historical knowledge or ingrained socio-cultural
orientations (Flick, 2005), a qualitative approach to the research questions is reasonable
and purposeful. The qualitative methods used in this thesis are in-depth, semi-structured
interviews (Flick, 2005) and qualitative content analyses (Mayring, 2015). See Table 3 for
details. Important quality criteria of qualitative research are the explanation of the context,
17
the intersubjective comprehensibility of the interpretation (Flick 2005) as well as the
relevance of the results. For this reason, the methodological section of the publications
describes in detail how the findings were achieved. Qualitative research also has its limits,
especially in terms of the size of the samples to be studied, but also in terms of how much
the researchers' interpretation influences the reproducibility of the results.
The rise of social media and digitally mediated communication has come with the
opportunity for social science research to follow constant flows of communication and
provide access to interactions and discourses. As such, a shift in the field towards "digital
methods" occurred, recognizing the internet not only as an object of study, but also a
source (Rogers 2013). Research has found that for example Twitter communities’ network
structures reflect to some extent real-life communities (Quercia et al., 2021).
Social media not only provides access to shared public understandings and perceptions but
can also reveal networked structures of actors that are part of these public debates.
Therefore, this thesis aims to combine qualitative approaches with the possibility to trace
actions and expressions by social actors in the digital space, i.e. quantitatively analysed
networked structures. Combining qualitative content analysis with network analysis, this
thesis thus makes use of the explanatory design model for mixed methods research
outlined by Creswell and Plano Clark (2011). This approach is proposed as a framework in
which qualitative data helps to explain or bolster initial quantitative results (Mulligan,
2016). Revealing not only the perspectives and interpretations of different actors regarding
the envisioned smart home, this thesis also seeks to uncover the actors’ networks in online
media debates (Publication B). An overview of the methods applied in this thesis across
the publications is given in Table 3.
18
Table 3: Overview of methods applied in the publications
Publication
Applied methods
Amount of material
to be examined &
period under study
Authors
that
conducted
empirical
inquiry
Publication A
Quitzow & Rohde (2021)
In-depth, semi structured
interviews
Qualitative content analysis
of publicly available policy
documents, laws, strategy
papers, reports, policy briefs,
company websites,
advertisements and
informational brochures
16 Interviews
42 documents
2016 - 2018
Leslie
Quitzow
Publication B
Rohde, Andrian, Lange
(2023)
Twitter Network Analysis:
41,062 tweets that used the
keyword “smart home” or the
hashtag “#smarthome”,
between January 1st 2018
and December 31st 2019
Qualitative content analysis
of media content that was
linked in the tweets of the 25
most central actors in the
network (predominantly
news articles, blog posts and
online newspaper articles)
419 tweets
74 documents
2018 - 2020
Friederike
Rohde,
Nikolaus v.
Andrian
Publication C
Rohde & Santarius (2023)
Qualitative content analysis
of website content of the 10
most widespread smart home
providers in Germany
Interviews with smart home
users
Qualitative content analysis
of policy documents
12 Interviews
17 Policy
documents
277 pages of
marketing material
Friederike
Rohde
Publication D
Rohde & Hielscher (2021)
In-depth, semi structured
interviews
Document Review
18 Interviews
41 documents
Friederike
Rohde
19
2. Publications
Table 4: Overview over Publication History and Authorship Details of Publications
Publication
Publication History
Authorship Details
Impact
Factor
Journal*
Quitzow, L., & Rohde, F. (2021).
Imagining the smart city through
smart grids? Urban energy futures
between technological
experimentation and the imagined
low-carbon city.
Urban Studies, 00420980211005946.
Manuscript received: Aug. 2020
Manuscript revised: Jan 2021
Manuscript accepted: April 2021
Conception: First Author
Analyses: First Author
Original Draft: All Authors
Final Approval: All Authors
4.7
Rohde, F.; von Andrian, N.; Lang, S.:
Threat, Useless or Fixable?
Contested smart home futures in
the German social media debate.
Energy Research & Social Science,
(under review, second revision
submitted)
Manuscript received: Dec. 22
Manuscript revised: May 2023
Manuscript revised: Sept, 2023
Manuscript accepted: Oct, 2023
Conception: All Authors
Analyses: First & Second
Author
Original Draft: All Authors
Final Approval: All Authors
6.7
Rohde, F., & Santarius, T. (2023).
Emerging sociotechnical
imaginariesHow the smart home
is legitimised in visions from
industry, users in homes and
policymakers in Germany.
Futures, 103194.
Manuscript received: Feb. 22
Manuscript revised: Aug. 2022
Manuscript revised: Jan. 23
Manuscript revised: May 23
Manuscript accepted: May 23
Conception: All Authors
Analyses: First Author
Original Draft: First Author
Final Approval: All Authors
3
Rohde, F., & Hielscher, S. (2021).
Smart grids and institutional
change: Emerging contestations
between organisations over smart
energy transitions.
Energy Research & Social Science,
74, 101974.
Manuscript received: March 2020
Manuscript revised: Oct. 2020
Manuscript revised: Jan 2021
Manuscript accepted: Feb. 2021
Conception: All Authors
Analyses: All Authors
Original Draft: All Authors
Final Approval: All Authors
6.7
* Impact factor provided on the journal homepage (9/2023)
20
2.1. Publication A: Imagining the smart city through smart grids?
Urban energy futures between technological experimentation and
the imagined low-carbon city
Current imaginaries of urban smart grid technologies are painting attractive pictures of the
kinds of energy futures that are desirable and attainable in cities. Making claims about the
future city, the socio-technical imaginaries related to smart grid developments unfold the
power to guide urban energy policy-making and implementation practices. This paper
analyzes how urban smart grid futures are being imagined and co-produced in the city of
Berlin, Germany. It explores these imaginaries to show how the politics of Berlin’s urban
energy transition are being driven by techno-optimistic visions of the city’s digital
modernization and its ambitions to become a “smart city”. The analysis is based on a
discourse analysis of relevant urban policy and other documents, as well as interviews with
key stakeholders from Berlin’s energy, ICT and urban development sectors, including key
experts from three urban laboratories for smart grid development and implementation in
the city. It identifies three dominant imaginaries that depict urban smart grid technologies
as a) environmental solution, b) economic imperative, and c) exciting experimental
challenge. The paper concludes that dominant imaginaries of smart grid technologies in the
city are grounded in a techno-optimistic approach to urban development that are
foreclosing more subtle alternatives or perhaps more radical change towards low-carbon
energy systems.
Keywords: smart city; smart grid; urban imaginary; urban laboratories;
21
2.1.1. Introduction
Smart grid technologies play an increasingly important role in imaginations of urban low-
carbon transitions. Especially in the context of Germany’s Energiewende, smart grids are
being hailed as environmental innovations and indispensable means to achieve the mass
integration of renewable energies in cities. Although only vaguely defined and imagined
very differently smart grids stand for the integration of information and communication
technologies (ICT) into electricity networks. The use of ICTs in electricity networks is
seen as a way to achieve low-carbon energy production through the integration of more
(fluctuating) renewable energy sources, higher energy efficiency through the real-time
coordination of resource flows, higher supply security through automatic grid
reconfiguration, and more active consumer participation in energy markets. Moreover, the
digital enhancement of urban electricity grids is seen as an opportunity for increasing
economic competitiveness through high-tech infrastructural modernization and the
attraction of high-skilled, well-paying jobs. The imaginaries associated with urban smart
grid infrastructures are inspiring highly unlikely alliances across different expert domains
and stimulating visions of environmentally sustainable and economically thriving urban
futures.
This is happening at the height of the global smart city paradigm. Cities across the world
are increasingly relying on high-tech innovation to solve all kinds of urban problems, from
transport congestion to citizen participation and environmental degradation. Urban
administrations are passing smart city strategies and opening urban laboratories, innovation
spaces, or other sites of technological experimentation in order to attract ICT companies
and compete in the race for digital modernization and progress. Urban studies researchers
have amply criticized the smart cities paradigm as corporate driven strategy for promoting
neoliberal agendas (Hollands, 2008; Söderström et al., 2014; Vanolo, 2014), and as techno-
reductionist in its claims to solve complex social and environmental problems (Luque et al;
Luque-Ayala and Marvin, 2015; Viitanen and Kingston, 2014; Wiig and Wyly, 2016).
Nevertheless, smart urbanization is rapidly being put into practice in myriad projects
across the world (Karvonen et al., 2019) .
Against this backdrop, it seems worth asking how local imaginaries of the smart grid fit
into the logics of “low-carbon” on the one hand and the global logics of “smart cities” on
22
the other. The question therefore is whether and how visions of smart grids are opening
pathways for the achievement of urban low-carbon transitions, and how this relates to the
logics of “smart” that might simultaneously be at work. To answer this question, it is
important to understand how and by whom smart grid futures are being imagined at the
local level. Guiding questions for this research therefore were:
How are smart grids being locally imagined?
Who is promoting these imaginaries?
How does this relate to the global smart city paradigm?
We conceive of smart grids as socio-technical infrastructure systems that are deeply
entangled with the social, political and cultural shaping of cities (Hommels, 2005; Hughes,
1983), and whose development is driven by visions and imaginaries that nurture certain
assumptions about desirable and attainable urban futures. Although the environmental
promises associated with smart grids attract many (non-corporate) experts who are
intrinsically motivated to make urban energy transitions work, we argue that dominant
imaginaries accompanying the development of smart grid infrastructures at the local level
are currently reinforcing the largely uncritical, techno-positivist logics of the global smart
city paradigm.
Our analyses of three smart grid pilot sites in Germany´s capital Berlin reveals that just
like with smart cities - the imaginaries associated with smart grids have become quasi
hegemonic and thus irresistible to urban administrations, businesses and researchers alike.
Because smart grids are still at an early stage of development, these imaginaries are
currently being advanced by a small community of experts mostly through involvement in
three of Berlin’s so-called “future sites” (“Zukunftsorte) – or urban laboratories for
developing, testing, and showcasing smart grids in the city. By disentangling the
imaginaries that are associated with smart grids in the city of Berlin, this article discusses
which urban problems smart grids seek to address, critically engages with the solutions that
urban smart grids promise to provide and asks questions about who is currently involved in
producing and reinforcing these imaginaries in the city. It starts by briefly contextualizing
our research within the social and urban studies discourses on smart grids, followed by an
illustration of the conceptual framework of our research approach, including methods of
data collection and analysis. It then goes on to discuss the research findings along the lines
23
of the three dominant socio-technical imaginaries we identified, which link smart grid
futures with urban futures. Finally, we conclude und discuss our research results.
2.1.2. Background - Smart grid imaginaries and the city
While a growing body especially of STS research has started engaging with smart grids as
social endeavors (Kumar, 2019; Meadowcroft et al., 2018), there is still relatively little
urban studies literature on the topic (Bulkeley et al., 2016; Levenda, 2018a; Levenda et al.,
2018b; Luque-Ayala, 2014; McLean et al., 2015). Skjolsvold et al. (2015) identify three
areas of relevant social scientific inquiry: firstly, imaginaries and visions (Ballo, 2015;
Köktürk and Tokuç, 2017; Skjølsvold and Lindkvist, 2015; Tricoire, 2015), secondly,
expectations towards users, such as consumer engagement (Gangale et al., 2017),
participation (Throndsen and Ryghaug, 2015), acceptance (Broman Toft et al., 2014;
Geelen et al., 2013; Verbong et al., 2013) and empowerment (Shaukat et al., 2018), and
thirdly, system building and transformation (Erlinghagen and Markard, 2012). Other
researchers have also examined questions of trust and confidence (Büscher and Sumpf,
2015; Reuver et al., 2016) or of ownership of electricity infrastructures (Hall et al., 2019).
Our analysis relates to the first area of research, i.e. the imaginaries and visions associated
with smart grids and how they materialize in current smart grid implementation projects.
Here, social scientific research has found that the production of smart grid related
imaginaries is often confined to relatively small communities of experts, mostly in the
context of bounded sites of experimentation (Ballo, 2015; Engels and Münch, 2015;
McLean, 2013). Recent studies have argued critically that imaginaries of emerging smart
grid infrastructures are depicting largely positivist notions of sustainability, reliability,
efficiency, transparency, and security (Ballo, 2015; Palensky and Kupzog, 2013;
Skjølsvold et al., 2015; Wentland, 2016), while impeding more comprehensive, critical
public debates (Lösch and Schneider, 2017; Luque-Ayala, 2014; Vesnic-Alujevic et al.,
2016). Moreover, smart grid experts have been found to communicate mostly positive
views of energy system automation, consumer engagement and security of supply to the
general public, while hiding their concerns about risks and uncertainties from view
(Vesnic-Alujevic et al. 2016; Luque-Ayala 2014).
24
Although all of these findings have contributed to a better understanding of how smart
grids are shaping imagined futures, very few explicitly address the urban. This article aims
to expand on this literature by exploring what kinds of urban futures are being imagined
through the development of smart grid infrastructures in the city of Berlin, Germany, and
how they relate to questions of “smart cities” on the one hand, and questions of
“sustainable” and “low carbon cities” on the other. We argue that in Berlin, imaginaries of
a future smart grid city are being co-produced through policies and implementation
practices that are mutually reinforcing each other, and which are being nurtured as much
by environmental ideals as by the technical solutionism of the smart city.
2.1.3. Conceptual framework - The performative power of imagined futures
Our analysis is based on the concept of socio-technical imaginaries and the notion that they
exert strong influence on processes of policymaking, social debate and technology
development in the present (Lösch et al., 2019). Scenarios, imaginaries and Leitbilder
represent visions of future states (Lösch et al., 2016) and serve as collective visions of a
good, desirable future ( e.g. Böhle and Bopp, 2014; Borup et al., 2006; Dierkes et al., 1992;
Ferrari and Lösch, 2017; Giesel, 2007; Harro van Lente and Arie Rip; Jasanoff and Kim,
2009; Sand and Schneider, 2017).In their work on socio-technical imaginaries, Jasanoff
and Kim (2015) argue that once certain claims about the future are sufficiently wide
spread, they develop into "collectively held, institutionally stabilized, and publicly
performed visions of desirable futures, animated by shared understandings of forms of
social life and social order attainable through, and supportive of, advances in science and
technology" (Jasanoff and Kim, 2015: 4). These imaginaries can gain the power to steer
national level policy decisions, guide research programs or direct global financial
investments (Jasanoff and Kim, 2015). They can mask the political interests and power
constellations that drive the development of technological systems and act as somewhat
fuzzy, implicit, broadly accepted and culturally embedded understandings of the ‘good
life’ or the ‘good future’ that promote mostly positivist, seemingly value-neutral, apolitical
notions of modernity and progress (Jasanoff and Kim, 2015). Whose visions take root in
the collective imagination and how this influences what people consider to be ‘modern’,
25
‘progressive’ and ‘up-to-date’ as opposed to ‘backwards’ or ‘forgotten’ then becomes a
highly political issue.
As Jasanoff and others have shown, future imaginaries only develop this kind of normative
force if they are communicated and reinforced through (policy) narratives, images,
material manifestations or representations and (public) performances (see Figure 1) that
make them ‘stick’ until they are shared collectively (Hajer and Pelzer, 2018; Jasanoff and
Kim, 2015).
Figure 1: Socio-technical Imaginaries and their development from discourse to performativity (own figure)
Dierkes et al. underline this by showing that collective claims about the future only
stabilize if they are somehow ‘feltand experienced in the real world (Dierkes et al., 1992).
Visions therefore depend on continuous repetition and real-life enactments as means of
perpetuation and diffusion. In the case of smart grids, urban laboratories are playing an
important role in fulfilling this purpose by providing a space for articulating and
negotiating technological futures, as well as implementing and showcasing them to a
broader public. By means of technology trials, they facilitate new policies, actor coalitions,
26
institutional arrangements, and cultures around issues such as energy, mobility and the
like, and should therefore be understood as spaces not only for envisioning, but for
governing and actively creating the city (Bulkeley and Castán Broto, 2013).
At the same time, Van Lente argues that a cycle of continuous reinforcement can also
result in a paradoxical dynamic, such that "a compelling constellation of promising claims
that enforces action in a way that perhaps none of the companies or researchers themselves
would have chosen. Participants will reason in terms of ‘not missing the boat, but the
‘boat’ only exists due to the collective decision not to miss it" (van Lente, 2012: 773). The
irrationality and contingency of this process resonates with what the social studies of
infrastructural development have called technological “fetishism” (Kaika and
Swyngedouw, 2000; Larkin, 2013). As Brian Larkin argues, technological infrastructures
are far from purely rational in an economic or even a technical sense, but “emerge out of
and store within them forms of desire and fantasy and can take on fetish-like aspects that
sometimes can be wholly autonomous from their technical function(Larkin, 2013: 329).
Imagined technological futures therefore carry much more than the relatively mundane
promise of solving an engineering problem but are intermingled with emotions of awe and
hope that can be highly seductive.
2.1.4. Methodological approach
This article investigates the future imaginaries promoted through smart grids in urban
development and implementation circles. These imagined futures manifest themselves in
discourse, which we understand as narrative and material processes of sense-making that
create social reality. In our understanding, discourse configures social realities by creating
and reinforcing shared understandings of certain facts, norms, values and orders, and by
stimulating action that is in line with these understandings (Keller and Truschkat, 2013).
Most importantly, however, discourse is the place where "creativity, interpretation, fantasy,
imagination and desire come to the fore" (Keller and Truschkat, 2013: 35). To understand
how smart grid futures are being imagined in Berlin, we analyzed the smart grid related
discourse within the city as well as its public performance and material representation at
three spatial levels in the city:
27
1) Three smart grid implementation projects, including selected institutions, companies and/or
individuals involved;
2) Three so-called future sites (‘Zukunftsorte) or urban laboratories, which host these smart
grid projects;
3) Berlin’s political administration as well as relevant institutions and companies working in
the field of smart grids in Berlin.
We traced these discourses in documents and through interviews with key stakeholders
involved with smart grids at all three levels. We analyzed a total of 42 publicly available
policy documents and grey literatures such as laws, strategy papers, reports, policy briefs,
company websites, advertisements and informational brochures (see overview in the
appendix). We complemented our document analysis with a total of 16 in-depth, semi-
structured interviews that lasted approximately one hour each (see overview in the
appendix), and were conducted with experts from Berlin’s energy, ICT and urban
development sectors. Overall, our data covers material from city government and
administration, the electric grid operator, the newly founded public services company, two
civil society organizations, the local energy agency, two electronics companies, two project
development companies, and various research institutions. We then systematically coded
all documents and interviews in MAXQDA and identified common frames, classifications
and phenomenological structures, which resulted in three dominant storylines relating
smart grids to the city. We call these storylines Berlins’ imagined smart grid futures.
2.1.5. Berlin as case study city
The city of Berlin has set ambitious goals for becoming a leading ‘smartand ‘green’
European metropolis. In doing so, the city is attempting to position itself as frontrunner in
the advancement of Germany’s Energiewende and global competitor in the field of digital
industries. These aspirations are based, among others, on the city’s growing self-
confidence as Germany’s start-up capital. After a long phase of economic stagnation
following the city’s reunification, the prospect of developing leadership in a growing
industrial field is being embraced by the city government as an opportunity to secure
competitive, well-paying jobs. In 2015, the government passed a Smart City Strategy
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(Berlin Senate, 2015b) that details how it aims to support the equipment of numerous areas
of urban life with digitized technologies in the course of the coming years. This strategy
has since been complemented by a less formalized digital agenda, which outlines the city’s
approach to confronting the so-called digitization challenge
1
. In 2014 and 2015, the city
administration also commissioned two studies called Climate-Neutral Berlin 2050
(Reusswig et al.) and New Energy for Berlin (Enquête-Kommission, 2015), which were
translated between 2016 and 2018 into a binding local Energy Transitions Law (Berlin
Senate, 2016b) and related Energy and Climate Protection Program 2030 (Berlin Senate,
2016c). These programs and strategies all emphasize the necessity of digitizing the city’s
electric grid infrastructure. Moreover, since 2012, the urban administration has designated
a total of ten so-called ‘future sites’ (Zukunftsorte) for pioneering and showcasing different
kinds of novel digital technologies, at least three of which are dedicated among other
things - to the development of smart grids. These are the EUREF Campus, the Technology
Park Adlershof, and the TXL Urban Tech Republic (see Figure 22).
Figure 2: Location of ‘future sites’ and smart grid pilot sites in Berlin
1
available at: https://www.berlin.de/sen/energie/digitalisierung/
29
At these sites, different stakeholders collaborate to develop, test and practically implement
pilot versions of smart grid technologies under ‘real-life’ conditions. These expert
coalitions include researchers, ICT companies, project developers, utilities, energy start-
ups, and consumers. Along with the city’s policies and strategies, Berlin’s future sites have
thus become important spaces for negotiation and exchange, providing those involved with
an opportunity for envisioning and making the ‘smart grid city’. While the projects at
EUREF Campus and Technology Park Adlershof are well underway, implementation
activities at TXL Urban Tech Republic have been stalled due to problems with the project
site the city’s current airport. Instead of being replaced in 2012 as originally planned, the
airport remains in use and TXL Urban Tech Republic continues in a state of seemingly
never-ending expectation: always at the brink of realization, but never implemented. The
material gathered in relation to this site is therefore informed by plans and aspirations
rather than the details of actualization. The smart grid projects on the three sites focus on
different technologies and processes (see figure 2).
2.1.6. Results - Imagining and making smart grids in Berlin
Our findings reveal three dominant imaginaries that relate smart grid technologies to the
city, promoting them as a) environmental necessity for advancing Berlin’s local
Energiewende, b) economic imperative to secure Berlin’s future as a thriving metropolis,
and c) exciting experimental challenge to modernize the city’s infrastructure. Overall,
smart grid technologies evoke a fuzzy but enticing urban imaginary that merges
technological optimism with fantasies of economic achievement and environmental health.
Among others, this fuzzy imaginary of a future smart grid city promotes a modern, eco-
progessive “Zeitgeist” that blurs the lines between the means and ends of “smart”: does
Berlin need to advance the smart city to advance its smart grid? Or does it need a smart
grid to become a smart city?
Our findings show that Berlin’s modern, eco-progressive smart grid imaginary is being
mutually reinforced by urban development narratives on the one hand and by
implementation practices on the other. This co-constitutive process of imagining and
making the smart grid city is driven by a relatively small circle of experts. At the urban
development level, these experts are primarily using smart grids as marketing tool to attract
30
businesses and professionals; at the implementation level, these experts are committed to
smart grids in a genuine effort to contribute technological solutions to Germany’s
Energiewende. Together, they are imagining and enacting an urban future that is driven by
techno-optimism, built on few peoples’ perspectives, lacks critical negotiation and is
strongly embedded in the economic opportunities associated with the smart city.
Smart grids as environmental necessity for advancing Berlin’s Energiewende
Berlin’s urban and energy policies primarily depict smart grid technologies as a necessary
prerequisite for achieving Berlin’s local Energiewende. This expectation goes hand in hand
with an increasing overall reliance on technological development to solve urban
environmental problems. In Berlin, imaginaries of low-carbon urban futures are becoming
increasingly interwoven with imaginaries of ‘smart technological progress, merging
notions of environmental consciousness with notions of high-tech development and digital
sophistication. Among others, the current city government’s energy policies aim to help
advance the city’s Smart City Strategy and turn Berlin into a ‘Smart Energy City’ (Berlin
Senate, 2016a). The Smart City Strategy, in turn, describes the development of ‘intelligent’
supply infrastructures as its ‘backbone(Berlin Senate, 2015b)
2
. Similarly, a report
commissioned by the urban administration in 2015 entitled ‘New Energy for Berlin’ states
that Berlin should introduce smart grids “so it can become a ‘Smart City’ that contributes
to the Energiewende(Enquête-Kommission, 2015). The ‘smartification’ of electricity
grids is therefore not only being justified with energy-related goals, but with the vague and
overarching aim of digitizing urban life in general. The Masterplan Energy Technology
Berlin-Brandenburg further underlines this by stating that “energy is part of an
interconnected smart city and region” (Clustermanagement Energietechnik Berlin-
Brandenburg, 2017). This shows how closely imaginaries of resource-efficiency and
sustainability are being linked with notions of digitization and vice versa. The interface
between energy and ICTs is regarded as a natural and inevitable process that goes hand in
hand with the increasing digitization of everyday life. By linking the smart city to local
energy transitions, smart technological solutions are being depicted not only as healthy and
2
All citations from original data (documents and interviews) were translated from German into English by the
authors.
31
clean, but also as part of a response to the pressing global challenge of climate change and
thus as a seeming moral imperative. Concomitantly, urban development discourses are
systematically linking imaginaries of the smart city to notions of climate-friendliness and
sustainability, describing the smart city of Berlin as ‘resource-efficient(Erbstößer and
Müller, 2017), ‘post-fossil’ (Berlin Senate, 2015a), ‘ecologically modernized’, and ‘green’
(Berlin Senate, 2016a). In Berlin’s local policies, low-carbon transitions are therefore
imagined to be inherently ‘smart’, and smart cities are imagined to be ‘low-carbon’.
The seemingly inevitable connection between technology and environmental protection is
being strengthened by smart grid imaginaries at the city’s future sites. TXL Urban Tech
Republic, for example, advertises that “we need new solutions for mobility, for energy, and
for resources. And we need new materials and intelligent systems to make these solutions
possible. We need Urban Technologies. Technologies for the cities of tomorrow” (Tegel
Projekt GmbH, 2015). According to this advertisement, there seem to be no alternative
‘solutions’ to technological advancement. Moreover, these technologies are claimed to be
“what will keep alive the growing metropolitan centres of the 21st century” (Tegel Projekt
GmbH, 2018), and thus depicted as fundamental prerequisite for the sake of pure survival.
The same is true for the EUREF Campus, which claims to bridge solutions not only for the
“intelligent transformation of the energy sector(Technische Universit Berlin, 2012), but
also for the intelligent city:
„We are discussing the global context, how to design the future
intelligent city? […] and [for me] a smart grid is part of that
(Interview, EUREF Campus_2017, Pos. 15-21).
Here, too, smart grids are depicted as “intelligent” and necessary means of urban
environmental protection. Only one interview partner in Berlin, notably from an
environmental NGO, actually looked into alternatives, asking:
“What is the goal of smart grids? If the goal of smart grids is, let’s
say, climate protection, which is actually our overarching goal; and
climate protection in terms of energy use means avoidance, efficiency,
and the rest renewable; then I think there are a lot of good
alternatives. You don’t need the intelligent house; its a question of
habits and how to address habits” (Personal interview, 2018).
There is a growing debate over how the smart grid should end up looking, what it should
do and how it should be understood (Skjølsvold et al., 2015). Although smart grid
32
technologies are (to some extent) necessary for integrating renewables at scale, contrary to
dominant smart and low-carbon imaginaries, the growing reliance on digitized
technologies is significantly increasing overall electricity consumption and resource use,
and therefore counteracting long-term environmental objectives (Lange and Santarius,
2018: 146).
Smart grids as economic imperative to secure Berlin’s future as a thriving metropolis
Berlin’s city administration also depicts smart grids as an attractive opportunity for
boosting the low-carbon economy, evoking visions of a thriving and industrialized, yet
post-fossil urban future (Berlin Senate, 2015a). The current government underlines this by
stating that "a smart city, an intelligent city, is able to increase growth while decreasing
resource-use" (Berlin Senate, 2016a: 51). Among others, smart grids are envisaged to
"increase industrial value generation, expand technological expertise, create new jobs and
increase urban quality of life" (Berlin Senate, 2015b: 28). These promises are built to a
large degree on Berlin’s existing strengths in the fields of research and digital industries.
Apart from hosting numerous renowned research institutions, Berlin has become
Germany’s leading hub for the (digital) start-up scene (Kollman et al., 2019). The urban
administration therefore views smart grid technologies as a way to combine the city’s
socio-economic capital with its energy transformation goals, and for leading it into a
‘green’ economy:
"The Energiewende offers Berlin's businesses unique opportunities on
the future markets of a resource-efficient economy based on
renewable energies. The extension and advancement of an intelligent
electricity grid, smart grid, are important technological challenges
that Berlin is especially suited for due to its combination of scientific
research and industry" (Berlin Senate, 2015b: 26).
The city’s future sites advertise the same combination. At EUREF, the project
development company states that “we all benefit from this topic; we benefit, the companies
benefit, and the idea behind it does too” (Personal interview, project development
company, 2016). And then adds:
“I want to prove that what we are doing here is not more expensive
than what we have now. The Energiewende will only succeed if
customers don’t end up paying more. Maybe even pay less [….]. I
33
think that this is a commercial project that we are doing here”
(Personal interview, project development company, 2016).
Smart grids are therefore depicted as economic opportunity that will help the
Energiewende, not the other way around. Similarly, large businesses involved in Berlin’s
future sites are primarily driven by the opportunity for expanding into an emerging market:
“Suddenly the grid becomes a huge data project, and that makes it
interesting for us. […] Wherever data packages are transmitted based
on internet protocols, independent of whether it’s video live streams
or stock market data or private emails, we don’t really care what it is,
as long as it’s a lot. That pretty much sums up our interests”
(Personal interview, ICT/electronics company, 2017).
Not surprisingly, large ICT companies are participating in Berlin’s future sites primarily
because they see a chance to increase their specialized knowledge and turn it into
standardized products that can be transferred to multiple systems and situations. They are
especially interested in devising ‘cookie-cutter’ solutions and developing them into mass-
products (Personal interviews, ICT/electronics companies, 2016 & 2017).
At the same time, these optimistic, forward-looking narratives are also built around a
number of fears. They convey a strong sense of urgency and inevitability that depict smart
grids as progressive technologies that are not only necessary, but also without alternative.
Berlin’s digital agenda, for example, describes digital technologies as Berlin’s “only
chance” at securing its economic competitiveness. There is a sense that Berlin needs to
‘catch up’ both in environmental and in technological terms (personal interviews, project
development company at TXL and public energy agency). This is echoed by experts from
Berlin’s future sites:
„New York is ahead; Amsterdam, Copenhagen are also ahead of
Berlin in many points. They have a more flexible administration, that
isn’t so stuck in the 80’s and 90’s as it is here. [Their administration]
isn’t as ideological, more pragmatic” (Interview, TXL Urban Tech
Republic, 2017).
Urban policy makers, researchers and businesses alike are conveying a sense that
digitization is coming, and that Berlin can either keep up with the pace of technological
development or lose in the run for global competitiveness. Asked about possible
alternatives, an expert from the city’s network operator responds: “Adobe huts. Then we
won’t need electricity, we won’t need hot water; it’ll be one cold shower a week [….] Of
34
course, then we’ll use much less energy per person, but I don’t know if that’s really the
path Germany wants to take” (personal interview, network operator, 2018). Smart grids, in
this expert’s view, are needed to avoid regression, underdevelopment, and cold. The city of
Berlin, in this reading, has to make a choice between being a pioneer or a loser, a world
class competitor or a poor house. There seems to be no middle ground and no time for
considering possible risks or alternatives.
The smart grid as exciting experimental challenge
These visions are met with positive notions of smart grids as exciting collaborative
challenge and interesting opportunity for techno-scientific experimentation. Researchers,
engineers and businesses all tend to be highly motivated to ”make the Energiewende work”
(personal interviews with researchers at Adlershof, EUREF and TXL), while their efforts
are largely removed from broader social or urban development considerations. Instead,
most engineers are driven by a sense of being at the cutting edge of research and
development and by an interest in advancing and exploiting the full potential of existing
technological possibilities (personal interviews with researchers at Adlershof, EUREF and
TXL). They are motivated by a strong belief in the necessity of integrating more
renewables into the city’s energy system, and by the prospect of contributing to global
climate protection. Moreover, they view their work as exciting possibility to build an
attractive, interesting, modern, and highly functional technology, thinking only marginally
about risks or social consequences (personal interviews, researchers at Adlershof and
EUREF). Among other things, they view smart grid technologies as “stylish” (personal
interview, public service provider, 2018), “sexy” (personal interview, project development
company at TXL, 2017), “progressive” (personal interview, researcher at EUREF, 2017)
and “cool” (personal interview, researcher at Adlershof, 2017). These attributes stand in
stark contrast for example to questions of costs, which they perceive as mundane and
reactionary (“ewig gestrig”) (personal interview, ICT entrepreneur at EUREF, 2016).
While the city government is well aware of costs, it too regards smart grids as a “sexy
technology that small and medium sized enterprises need to be convinced of (personal
interview, Berlin Senate Department for Economics, Energy and Public Enterprises, 2018).
Most engineers and researchers involved in Berlin’s future sites view smart grids as a
35
personal opportunity for creating something new, and the Energiewende thus takes on a
quality of being ‘the next big thing’ in technological advancement.
As the city government designates more and more spaces as experimental urban labs, these
spaces are becoming important sites of urban (energy) governance, where Berlin’s urban
futures are not only imagined but materialized (Bulkeley et al., 2013; Castán Broto and
Bulkeley, 2013; Engels and Münch, 2015; Evans et al., 2016; Hoffman, 2011; McLean et
al., 2015). In Berlin, these labs are explicitly envisioned as places for advancing "urban
Energiewende innovations" (Berlin Senate, 2016c: 32), such as virtual power plants,
heating and cooling networks, vehicle-to-grid technologies or other (micro-)smart grid
technologies. The city government is marketing them as spaces for pioneering
technological advancement and offering cutting-edge research and development
opportunities. These sites are supposed to “make Berlin future-proof, shape its economic
profile, and increase its international visibility” (Berlin Senate, 2015a: 54). They are
depicted as “hot spots”, and “innovation spaces” (Berlin Senate, 2018) for showcasing
urban energy technologies to the world, and increasing Berlin’s global competitiveness
(Berlin Senate, 2015a). Adlershof even boasts to be Berlin’s Silicon Valley (Science at
Work, 2018). Beyond their function as local testbeds, these sites are conceived as
“lighthouses” and shining examples with an outreach and impact far beyond the region
(TSB Technologiestiftung Berlin, 2012: 26). In other words, they are explicitly
designed to provide development impulses for the broader city and region. A brochure
advertising TXL Urban Tech Republic underlines this by saying that "energy
transformation policy is not only decided here; it is made here" (Tegel Projekt GmbH,
2015: 13).
However, Berlin’s urban laboratories are designed for an exclusive urban business and
research establishment, catering to the young, creative, intelligent, cosmopolitan elite.
They invite “students, entrepreneurs, industrialists, and researchers”, to “learn from one
another and come up with new ideas together” in a joint “democratic ambition” for making
“the cities of the future” (Tegel Projekt GmbH, 2015). Urban scholarship has shown that
urban laboratories are often designed as priviledged sites of formalized knowledge
production that favor certain actors and interests over others (Evans and Karvonen, 2014).
More often than not, "the social aspects of urban development and issues that do not fit
36
into the nexus of economic development and environmental protection are largely ignored"
(Evans and Karvonen, 2014: 425). In Berlin, experimentation with smart grids has likewise
been confined to a relatively small community of experts, mostly from the business and
research domains. Interaction with the public is limited to showrooms that explain certain
energy technologies and visualize flows, but regular citizens are not part of the projects.
This raises important questions about who gets to develop the city of the future, and whose
imaginaries are part of the process. In Berlin, this is currently a mix of researchers,
engineers and business people but hardly any citizens.
2.1.7. Discussion and conclusion
The purpose of this article has been to disentangle and critically discuss dominant
imaginaries of the future smart grid city and how they are being (co-)produced in Berlin’s
policy and implementation circles. We identify three dominant imaginaries that depict the
smart grid city as a progressive, eco-friendly, economically thriving, attractive and livable
city of the future that is largely without alternative and also without risks. We have shown
that these dominant urban imaginaries merge notions of technological progress (most
notably digitalization) with the achievement of Berlin’s urban energy transition, thus
latching onto the techno-positivist gravitation of Berlin’s smart city paradigm. Put
differently, these imaginaries depict urban smart grid technologies as a necessary
prerequisite for developing Berlin into a low-carbon city on the one hand, and a smart city
on the other, making ICT-implementation seem like a natural and inevitable process (i.e.
"the smart city will have smart grids" (Erbstößer and Müller, 2017: 11)). Moreover, we
have shown that these imaginaries are in part driven by a sincere interest in making
Berlin’s energy transition work, but also in part by economic concerns and the pure thrill
of spearheading technological development. They thus emphasize promises of economic
competitiveness and (global) leadership over risks and vulnerabilities. Moreover, we have
shown that in Berlin, dominant imaginaries of the smart grid city remain largely
uncontested. Instead, the combined promises of the smart grid city are being pursued and
marketed by Berlin’s urban policy-makers, researchers and businesses alike, be they from
the energy, the ICT or the urban development sectors. We argue that the imaginaries that
are created, reproduced and publicly promoted through urban laboratories are thus
37
reinforcing what the city government is promoting in its policies and vice versa, and that a
broader, more inclusive and possibly controversial debate is lacking.
We draw three main conclusions from these findings. First imaginaries of the future smart
grid city are not only fueled by urban (energy) policy but also gain traction through
material manifestations in urban laboratories. In Berlin, this co-productive process of
mutual reinforcement has created a spiral of reciprocal encouragement and affirmation
rather than controversial debate or critical scrutiny. Smart grids have arguably taken on the
fetish-like qualities of a technological fix or a ‘boat’ that is not to be missed, rather than
one out of various means to an end. We criticize that these imaginaries are thus foreclosing
debate about other pathways towards low-carbon urban development such as digitally
sufficient alternatives (Lange and Santarius, 2018) or smart grids as commons (Hall et al.,
2019). Therefore, Berlin’s smart grid development is an example of how positivist
imaginaries can serve as catalysts for technological change but largely without reflecting
on the complex, interconnected, imperfect, and very human realities of urban existence
(Greenfield, 2013).
Second, current smart grid imaginaries are emphasizing (possible) technological benefits
instead of weighing them against the environmental costs of technological expansion or the
risks of digitally-born vulnerabilities. They also convey a sense of fear and urgency that
hardly tolerates opposition. With the rising use of ICT-devices, data-traffic and data
centers are responsible for increasing energy consumption (Lange et al., 2020). In policies,
implementation projects or the minds of local stakeholders, risks are rarely mentioned and
only in a vague and unspecific way. Only few critical voices or alternative futures are
making themselves heard in the city of Berlin. Issues such as supply security, data security
and cyber security are mentioned as necessary prerequisites for smart grid implementation,
yet they don’t feature as part of the project design. Instead, possible costs are perceived as
the most important “risk” or obstacle to smart grid implementation. Urban policies should
engage more in discussions about the risks, environmental impacts and implications for
inclusive urban development when it comes to smart grid implementation projects instead
of advocating material intensive smart grid futures as the unalterable solution that will
solve all urban energy challenges we are currently facing.
38
And third, Berlin’s smart grid city imaginaries are being promoted by a relatively small
community of experts, not least because urban laboratories are limiting instead of
encouraging - necessary public debate. Currently, Berlin’s future sites are being marketed
as showcases for new technological developments and urban space is painted as
experimental playground for engineers and tech-enthusiasts to pursue these inspiring high-
tech innovations. Instead, urban laboratories could be designed to include a broad cross-
section of urban actors, notably also citizens, civil society organizations and planners. This
way, they could become places for inclusive, controversial and democratic discussion and
thus potential catalysts for urban change.
39
2.2. Publication B: Threat, Fixable or Opportunity? Contested smart
home futures in the German social media debate.
2.2.1. Abstract
The idea of the ‘smart homeenvisions futures of a transformed day-to-day life. However,
contrary to the glossy visions of the smart home industry, the public discourse in Germany
is marked by skepticism due to concerns about data protection, security risks and state
surveillance. This paper seeks to illustrate how certain social groups imagine the smart
home and how fears and promises related to the digitalized home shape the public social
media debate in Germany. We advance the analysis of smart energy futures with a novel
methodological approach which combines quantitative network analysis with qualitative
discourse analysis. We apply our approach to the online discourse around ‘#smarthome’ on
Twitter and related media spaces in Germany in 2018 and 2019, which unveils the
contested German smart home imaginaries.
We identify five discourse coalitions that constitute shared understandings and perceptions
of smart home futures in the social media sphere in Germany: Threat, Hackable, Useless,
Fixable and Opportunity. Those discourse coalitions form around specific storylines that
reveal partly opposing perspectives and competing ideas on what smart home systems
might or should entail for society. Our empirical analyses reveal that in Germany, the
envisioned smart home is highly contested and public discourse on social media is
dominated by actors who critically interrogate the promises and prospects of smart home
futures.
2.2.2. Introduction
Over more than a decade, the smart home has become a topic with growing importance in
recent technology and policy discussions about energy efficiency, climate change, and
innovation ( Sovacool & Furszyfer Del Rio, 2020). This importance is also fueled by the
rise of the Internet of Things, with an increasing number of objects, such as smart
refrigerators, having internet connections. The initial idea of the smart home refers to the
use of interactive and networked technologies for the private living space (Harper, 2003)
40
and can be defined as "a residence equipped with computing and information technology
which anticipates and responds to the needs of the occupants, working to promote their
comfort, convenience, security and entertainment through the management of technology
within the home and connections to the world beyond" (Aldrich, 2003, p. 17). The
networked technologies of smart home may reach from radiator thermostats, windows
sensors, smart plugs, smart washing machines to smart TV, voice command devices and
cameras (Berry et al., 2007). Envisioned as enhancing convenience (Aagaard, 2021a;
Strengers & Nicholls, 2017a) whilst reducing household energy demand a prominent
debate around smart homes relates to questions of how smart homes may contribute to
energy savings (Pohl et al., 2021; Tirado Herrero et al., 2018). However, in the public
views, issues such as privacy and data security are also common concerns, often presented
as barriers to smart home adoption (Balta-Ozkan et al., 2014). The smart home has made
the everyday material environment even more alive with data, exposing residents to
significant risks in terms of privacy, surveillance, or cyber-security and creating threats
related to technology-facilitated abuse (B. Sovacool et al., 2021).
These multifaceted and contested promises, hopes, and uncertainties related to the
digitalized home are a core concern of our research. Especially, when it comes to
Germany, the controversies between smart home visions motivated by business interests on
the one hand (Rohde & Santarius 2023), an apparently large skepticism towards smart
home amongst the population (acatech & Körber Stiftung, 2018), where more than half of
respondents (57.3 per cent) said they had no interest in smart home systems at all (acatech
and Körber Stiftung 2018: 39) are worth taking a deeper look. Furthermore in Germany
there are active social movements such as digital-policy activists (Löblich & Wendelin,
2012), which make it an interesting case. In this paper the want to critically analyze
sociotechnical imaginaries in public debates (Tidwell & Tidwell, 2018a) on the smart
home in Germany and reveal what modifications to daily life are deemed rational and
desirable by the actors involved in those debates. Furthermore, we want to reveal the
underlying interpretations and justifications within the public debate. Those visions already
play a key role in decision-making processes towards a certain development path (B. K.
Sovacool et al., 2020). The smart home, as a system, that massively affects the most
41
private area of our lives, is a topic of growing importance in the scientific, political and
public debate about the energy futures (Dahlgren et al., 2021; e.g. Furszyfer Del Rio et al.,
2021a; Maalsen & Sadowski, 2019). We thus contribute to a critical analysis of converging
or diverging socio-technical imaginaries in public debates on a national level (Lösch et al.,
2016).
There is a need to explore the multiplicity and the contestations that make up diverging
smart home futures (Strengers et al., 2020a) instead of focusing only on user perceptions
and experiences (Hargreaves & Wilson, 2017; Nicholls & Strengers, 2019; Zimmermann
et al., 2018). Social science and energy research lack a profound analysis of ‘how different
visions for and interpretations of the smart home coalesce or depart from one another’
(Strengers et al., 2020b p. 275). Our paper aims to address two overarching research gaps.
Firstly, we want to make a methodological contribution to the scholarship on
sociotechnical imaginaries. We enrich the scholarship on sociotechnical imaginaries with
this investigation of actor networks and related discourse coalitions and apply a novel
methodological approach of network-discourse-analyses. Through identifying differing and
conflicting visions that form public smart home imaginaries and the related discursive
struggles we can link actors which exert influence on the public debate to certain
storylines. Secondly, our analysis explores which social groups are shaping the German
social media discourse on the smart home. In doing so we are able to contribute
empirically to smart home research and reveal the shared understandings and competing
ideas about the smart home articulated in the German debate. To adress these gaps, we
pose the following research questions:
Which actors dominate the social media discourse in Germany around smart
homes?
How is the smart home discussed and imagined in the German (social) media
debate?
To answer the questions, we rely on the analytical concept of sociotechnical imaginaries
(Jasanoff & Kim, 2009a), the approach of discourse coalitions (M. A. Hajer, 1993a), and
42
methodologies from social-network analysis on Twitter
3
(e.g. Morgan et al., 2019). We
applied a combination of network-analysis with discourse analysis (we call this
combination NetDA in the following) to investigate sociotechnical smart home imaginaries
in the public online debate. This combination of methods is distinct, because we are able to
see which actors are influential in the public debate and what kind of perspective they have
regarding the future role of smart home in society.
We focus our analysis on the social media sphere, which is increasingly used as an
empirical basis for analyzing public discourses around certain issues, for example, on
sustainable development (Goritz et al., 2019; Merle et al., 2019), climate change (Williams
et al., 2015), or sustainable energy transitions (Labonte & Rowlands, 2021). Since media
exposure and engagement influence the tenor and content of public perceptions (Fuentes &
Peterson, 2021), we want to gain insights into the general public’s smart home
perspectives. Other methods such as the analyses of media discourses (Hielscher &
Sovacool, 2018a) or the analysis of various media (e.g. newspaper articles, books, papers,
films) would have been appropriate as well. But to be able to conduct a network analysis in
combination with discourse analysis, we relied on twitter data because the social media
discussions on Twitter occur as information flows in the context of social connections and
interactions represented as following, liking, and retweeting (Li et al., 2019a). Twitter
enables us to gain insight into the public debate and to understand which actors have which
perspectives on the smart home. Although the Twitter debate is limited to a certain type of
actors, namely users of Twitter who make up only 27 percent of the population in Germany
(Bitkom Research, 2023), research has shown that the analysis of Twitter data is
particularly capable of tracing conflicting perspectives on a particular issue, e.g. climate
change (Williams et al., 2015). In order to better interpret the perspectives on the smart
home presented in the tweets and to identify different discourse coalitions, we have also
analyzed the media content linked in the tweets. We do this, to rely on more content than
just the tweeted content, which provides a broader empirical basis for our findings and
make them more robust. This approach is novel in that sense, that combining network
3
Twitter has renamed into X in July 2023 due to a rebranding process. Since, the same was twitter when we
did our analysis we remain the name Twitter.
43
analyses and qualitative content analyses in such a way, was not done before, up to our
knowledge. This novel approach allows us to reveal the diversity of smart home futures
and can provide insights into which actors promote certain visions, what arguments and
patterns the different perspectives use and what separates them.
Our paper contributes to energy future research in two ways. First, we show how the
combination of Network Analysis with discourse analysis (we refer to this as NetDA in the
following) can be applied to capturing sociotechnical imaginaries and the networks of
distinctive symbols and interpretations, as well as to capturing orientations towards the
future (Beck et al., 2021). Second, we contribute to smart home research by providing
insights into the German media and public discourses around the smart home and reveal
the controversial public perceptions and the related fears and presumptions of what the
smart home might entail for society.
2.2.3. Smart Home Futures and Public Discourses
Energy futures research has shown that core constructs of digitalized energy systems, such
as smart homes or smart grids, are more diffuse concepts of possibilities than clearly
defined phenomena. They are subject to contested and ambiguous socio-technical futures
(Dahlgren et al., 2021; e.g. Tricoire, 2015) and are perceived as unclear, vague, and
ambiguous umbrella terms entailing a wide range of definitions (Skjølsvold et al., 2015; B.
Sovacool & Furszyfer Del Rio, 2020). This diffuseness is important for our analysis
because the question of how concepts are defined often indicates what aspects and which
people are included and excluded from the possibilities they offer (Kumar, 2019). The
umbrella terms function as mediators between science policy and society and, through their
emergence and stabilization, specific scientific opportunities and promises interact with
societal and policy goals and interests (Rip & Voß, 2013).
In smart home futures research, the visions from the industry itself have been widely
discussed and critically interrogated, revealing convenience as a core theme and
overarching vision of the smart home industry and its professionals (Aagaard, 2021a;
Strengers et al., 2020b; Strengers & Nicholls, 2017b). Research has found increasing
44
lifestyle expectations (Strengers et al., 2020b) and has questioned whether the smart home
can provide energy savings (Tirado Herrero et al., 2018). Furthermore, the question of how
users are imagined in smart home visions has been addressed (Aagaard, 2021b; Cherry et
al., 2017). Studies of low-carbon housing imaginaries found that users are regarded as
passive and disengaged (Aagaard, 2021a) and the public is imagined as lacking knowledge
and interest (Cherry et al., 2017). Recent work on user perceptions reveals that
"knowledge, preferences, and perceptions remain mediated by gender as well as
opportunities for abuse and violence" (B. Sovacool et al., 2021, p. 14). Questions
concerning domestic surveillance (Maalsen & Sadowski, 2019) and gender issues
(Furszyfer Del Rio et al., 2021a) remain critical points and there is lack of analyses of how
those aspects are perceived in public debates. Although energy futures research has started
to focus on general public discourses, especially regarding smart energy technologies in
the UK (Cherry et al., 2017; Hielscher & Sovacool, 2018b), little attention has been put on
public smart home discourses and there is a lack of profound evidence of what
sociotechnical imaginaries exist within the public discourse in Germany concerning the
smart home. Since the focus of smart home research often refers to actual or potential users
in homes (Frick & Nguyen, 2021; Hargreaves & Wilson, 2017; Marikyan et al., 2019;
Wilson et al., 2015; Zimmermann et al., 2018) we want to shift the attention to the public
discourse. Up to now little research has shown the discursive struggles regarding the smart
home.
With our focus on the German smart home discourse on Twitter, we aim to reveal the
converging and diverging perceptions and understandings around smart home and shed
light on what the conflicting visions (Nyborg & Røpke, 2011) are actually about. Although
selected studies analyzed public views (Balta-Ozkan et al., 2014) and motivations for smart
home adoption in Germany (Frick & Nguyen, 2021) less attention is paid to contested
smart home futures and the different perspectives that exist in the German debate. The
debate in Germany on smart homes is particularly interesting because in Germany privacy
concerns and data protection issues are highly contested and discussed, which became
evident for example during the smart meter rollout (Hellmuth & Jakobs, 2020). In
Germany there has established a particular policy field around so-called "Netzpolitik"
45
(internet/digital policy) or digital policy (Greef, 2017) and it is also one important hub of
the hacker culture, where the famous Chaos Computer Club was founded in 1981 and has
evolved into an advocacy group that is registered as a non-profit organization with around
5,500 members (Kubitschko, 2018). In Germany civil society is an established political
actor, being invited to policy consultations and ICT policy activism is committed to
privacy protection, free access to information, free software and open standards (Löblich &
Wendelin, 2012). Additionally, a representative survey amongst the German population in
2018 has shown that more than half of the respondents (57.3 percent) said they are not
interested in smart home systems at all (acatech & Körber Stiftung, 2018). At the same
time, the smart home is receiving a high political priority, especially in the context of the
energy transition and its implementation in Germany, and it has been strongly promoted in
funding programs (Rohde & Quitzow, 2021). The political visions focus above all on
secure smart home solutions 'Made-in-Germany' to leverage climate protection potential
(Rohde & Santarius, 2023a). This tension between the political promotion of smart home
systems, a vibrant civil society and quite high skepticism among the population makes
Germany a very interesting field of study.
The investigation of debates in hybrid media spaces, i.e., Twitter data and the linked media
content, allows us to capture the public debate and public perceptions rather than expert or
policy discourses (Tidwell & Tidwell, 2018b). We address this gap to reveal how different
actors and social groups in the country shape and question sociotechnical imaginaries.
With this research, we in particular address the fact that expert perspectives may not reflect
general public perceptions when it comes to energy narratives and imaginaries (Smallman,
2018; Tidwell & Tidwell, 2018a). We contribute to research on sociotechnical imaginaries
by shedding light on collectively shared understandings and perceptions of what, related to
the smart home, seems attainable and attractive within public social media debates.
2.2.4. Conceptual Framework: Capturing Sociotechnical Imaginaries Through
discourse coalitions
Our conceptional framework is mainly composed of two elements: sociotechnical
imaginaries (Jasanoff & Kim, 2009a) and discourse coalitions (M. A. Hajer, 1993a).
46
Whereas the concept of sociotechnical imaginaries provides our analytical framework, the
approach of (Beck et al., 2021) discourse coalitions help us to empirically grasp
sociotechnical imaginaries through discursive structures. (Jasanoff, 2015)Sociotechnical
imaginaries serve as collective visions of a good, desirable future (Jasanoff & Kim, 2009b)
and guide and coordinate actions (Beckert, 2016; Borup et al., 2006; Konrad & Böhle,
2019; Lösch et al., 2019). They describe "the myriad ways in which scientific and
technological visions enter into the assemblages of materiality, meaning, and morality that
constitute robust forms of social life" (Jasanoff 2015 p. 4). With the concept of the
sociotechnical imaginary, Jasanoff and Kim aim to capture how cultural orientations and
social norms are interwoven with the material world and how they inevitably produce
imagined social, political, and economic orders (Longhurst & Chilvers 2019).
Sociotechnical imaginaries may also stir public debate on the desirability of certain
technologies (Konrad and Böhle 2019: 102) and can be understood as ‘representations of
how collectives want that world to be’ (Beck et al., 2021 p. 147). Consequently, successful
future visions provide interpretative frames through which people make sense of the
meaning and relevance of certain technologies for different groups (Meyer, 2019 p. 119).
However, to become sociotechnical imaginaries, future visions need to be institutionally
stabilized and communally adopted (Jasanoff, 2015).
(Levenda et al., 2019; Quitzow & Rohde, 2021; Tozer & Klenk, 2018a)(Beck et al.,
2021)We rely on the approach of discourse analysis because discourses can be understood
“as battlefields, as power struggles around the legitimate definition of phenomena” (Keller
2011). As such, discourse analyses is not simply a methodology but a distinct perspective
on how actors give meaning and make sense of certain issues at stake (M. Hajer &
Versteeg, 2005). For sociotechnical imaginaries, discourses can show the implicit framings
and normative beliefs that are part of imagined futures. But we also want to look at the
material manifestations and how social order is imagined when it comes to smart homes.
We don´t agree with Jasanoffs notion that discourse "usually focuses on language and is
less directly associated with action and performance"(Jasanoff & Kim, 2015, p. 20). In our
understanding, discourses are socially produced ideas and objects that comprise
organizations, institutions, and the social world in general. Discourses are created and
47
maintained through any kind of symbolic expression requiring a physical medium for its
expression (Phillips et al., 2004a). As such, discourses do not only describe things but they
are performative and make certain ways of thinking and acting possible, and may impede
other ways (Phillips et al., 2004b). According to Hajer (1993), discourse coalitions can be
defined as "the ensemble of a set of storylines, the actors that utter these storylines and the
practices that conform to these storylines" (M. A. Hajer, 1993a p. 47). That is, discourses
do not only refer to language but to practices and the construction of objects (Parker,
1992). Consequently, we refer to the materiality of idea production and its concrete
manifestations in practices, institutional structures, and objects (Keller, 2011).
To empirically identify sociotechnical imaginaries, growing attention has been put on
analyzing discourses (Levenda et al., 2019; Quitzow & Rohde, 2021; Tozer & Klenk,
2018a). Our work builds on the idea that the co-production of science, technology, and
society can be observed within discursive processes (Beck et al., 2021). For example
(Tozer & Klenk, 2018b) show in their analysis of discourses in urban carbon governance
texts the storylines that are underlying urban imaginaries of carbon neutrality and find that
the shared sociotechnical imaginary of ‘carbon neutrality’ supports a certain discourse
coalition. Other recent work analyses how urban smart grid futures are being imagined and
co-produced based on a discourse analysis of relevant urban policy documents (Quitzow &
Rohde, 2021).
Research has shown that sociotechnical imaginaries can be empirically traced through
discourses. We are interested in showing how actors in the public discourse interpret and
make sense of smart home systems and how the smart home is publicly perceived. The
concept of socio-technical imaginaries "draws attention to the entanglement of the
materiality of complex sociotechnical projects with the normative aspects of collective
imaginations of states of society" (Beck et al., 2021, p. 145). Consequently, the focus of
our analysis lies in identifying discourse coalitions that form around specific storylines.
Whereas storylines describe the continuous process of giving meaning to the vague and
ambitious world (Hajer 1993), discourse coalitions are the ensemble of actors that utter
these storylines. The concept of "discourse coalitions" is able to analyze controversies in a
48
wider political context (M. A. Hajer, 1993b) and to see how a diversity of actors shape the
definition of the problem (M. Hajer & Versteeg, 2005) or in our case contested smart home
futures.(Keller, 2011)(Beck et al., 2021)(Beck et al., 2021, p. 145)(M. A. Hajer, 1993b)(M.
Hajer & Versteeg, 2005)
Since we are interested in public debates (Jasanoff, 2015)(Jasanoff & Kim, 2015)(M. A.
Hajer, 1995a)(Tidwell & Tidwell, 2018b)we rely on the social media platform Twitter
where content is not created by experts but by users, which represent at least some part of
the public. Because twitter data allows one the one hand to get access to public debates and
on the other hand to detect network structures of actors and their expressions in those
debate, we combine network- analysis with the approach of discourse analyses.(Li et al.,
2019a)(Li et al., 2019a)
2.2.5. Methods: Combining social media Discourse and Network Analysis
To enrich the research about smart home futures, we want to reveal not only the discourse
coalitions but also the network structures within the social media discourse on
#smarthome. Therefore, we combine network analysis with a qualitative discourse analysis
of the (social) media sphere. This paper makes use of the explanatory design model for
mixed methods research outlined by Creswell and Plano Clark (2011), which is intended as
a framework in which qualitative data helps to explain or bolster initial quantitative results
(Mulligan 2016).
Social media provides access to interactions and discourses that explain social phenomena,
which occur not only in social media but also in the broader social world (Cihon &
Yasseri, 2016). Online communication via social media has changed communication into a
constant flow of conversation, and research has found that Twitter communities’ network
structures reflect to some extent real-life communities (Quercia et al., 2021). We argue that
the Twitter debate reflects diverse aspects of the public debate on smart home although it
only represents certain parts of the public. Twitter is not able to represent the majority of
the public since only 27 percent of Germans are active on Twitter. In addition, tweets can
49
be very short texts that usually need to be embedded in a larger media debate. Therefore,
we included media content in our analysis in order to strengthen our findings beyond the
social media sphere and to be able to show the diverging arguments and justifications that
can be found in the public debate. The analysis of social media serves our research goals
best because it provides access to shared public understandings and perceptions of the
smart home in Germany. Compared to energy surveys, social media platforms contain
crowd-sourced rather than targeted, public opinions and allow continuous observation
along broader spatial and temporal scales (Li et al., 2019b). However, there are certain
limitations to using social media data, such as the uncertain representation of the general
public and the difficulty in validating data-mining outcomes, or the data contamination
from fake accounts, advertisers, and spam (Bitkom Research, 2023) (Li et al., 2019b). To
address some of the constraints of pure social media analysis and generate findings beyond
the social media sphere, we used media content that was linked within the tweets (e.g.,
newspaper articles, blogs, news, etc.) as an additional qualitative data source, with the
main source of qualitative data remaining the tweets themselves. Such a spectrum of social
media and conventional media platforms is also referred to as a hybrid media space
(Freelon & Karpf, 2015). The analysis of the hybrid-media spaces allows us not only to
examine the different perspectives but also to take a deeper look into arguments and
patterns of justifications for certain smart home futures.
Network Analysis based on Twitter Data
For our analysis, we gathered Twitter data based on the keyword "smart home" and the
hashtag "#smarthome”. The choice of these queries was informed by preliminary tests
where relevant actors in the German discourse (e.g., companies and lobby groups, think
tanks, civil society organizations, and ministries) were identified and their tweets were
examined regarding word and hashtag frequency. This step was undertaken to ensure that
our inquiry relies on the appropriate hashtag and keyword since other terms such as 'smart
living' are also used in the German debate. In the tests, we found the keyword "smart
home" terms to be by far the most prevalent. We decided to use the keyword and hashtag
as a method for identifying relevant tweets because we wanted to include debates where
the relation to smart home is expressed using the keyword or the hashtag #smart home.
Consequently, what is considered as part of a smart home is not decided by our definition,
50
but by the social media users and how they make use of the hashtag #smarthome. Although
some more narrow smart home definitions put energy management at the center of the
smart home (e.g. Pohl et al., 2021), we refer to the way the smart home is discussed on the
social media platform Twitter and thus refer to a more broad definition of the smart home,
which includes all kinds of interactive and networked technologies for the private living
space (Harper, 2003). The procedure of our network analysis is displayed in Figure 3. Our
analysis is based on tweets written in German between 2018 and 2019. In the first step, we
collected the tweets and derived simple quantitative metrics and statistical descriptors for
the set; these included the total number of tweets captured in a given timeframe, the
number of those that were replies, the number that contained URLs, the number of unique
users, the number of users, and the mean and minimum and maximum number of tweets
per user. The explanatory potential of Twitter data is increased by the segmentation of
these statistical measures into customizable intervals (hourly, daily, weekly, monthly, etc.)
and the capability to easily derive and analyze sub-sets of a total archive (Mulligan 2016).
Data collection was handled using the open-source platform R, specifically the package
“Rtweet” (Kearney, 2019). Via Twitter’s PREMIUM API, we requested tweets containing
either the word combination “smart home” or the hashtag “#smarthome”, querying for both
original tweets and retweets between January 1st 2018 and December 31st 2019. The
dataset comprised 41,062 tweets from 9,383 accounts. The following data-cleaning
measures were undertaken: removal of bots, irrelevant noise, and accounts that received
less than 0.1 Likes per Tweet on average. As is often the case in Twitter networks,
communication power is strongly concentrated in relatively few accounts. This can be seen
in the distribution of “likes" across the data set. We calculate a basic like-per-tweet metric
for each account and find the median value to be 0 with a mean of 1.916. This highly
skewed distribution means that many tweets about smart home go completely unnoticed on
the network because they do not have likes and are therefore not of interest to our research
question. We incorporate this by including only accounts with a minimum like-per-tweet
ratio of 0.1 in our final data set. This also helps to a certain extent in filtering out bot
activity. From the remaining dataset, we constructed a retweet network. In our retweet
network, the nodes are Twitter accounts, connected by the retweets as edges/paths. We
51
reduced this network to the giant component (Aydin & Perdahci, 2020), i.e., the accounts
that form the main network components, to exclude the peripheral accounts that did not
bear any relation to the main network. This produced our final network for analysis.
To identify the most important actors, we applied centrality as the selection criterion. If
actors are central in terms of their average distance from others, they can communicate
efficiently (Trappmann et al., 2011). Centrality can be calculated using different
approaches. Degree centrality is based on the number of outgoing or ingoing connections
of a node (in our case a Twitter account) within the network. But the number of
connections does not necessarily mean that an account is important. To cover importance,
scores such as eigenvector centrality
4
are useful because they also consider the centrality
of other accounts. The eigenvector centrality of an account is higher if that account is
linked to important 'friends', i.e., accounts that themselves have many retweets. We
conceive of retweet networks as directed: a retweet increases the visibility and hence the
influence of the original tweet and its creator and thus the direction will be from the
retweeting account to the original creator regardless of the retweeter’s intention
(criticism or endorsement). However, this influence causes eigenvector centrality values to
be skewed because, as is often the case in social networks, some accounts have retweeted
others but not received retweets themselves. The eigenvector centrality score would
disregard those retweets because the in-degree score of the nodes would be zero. This
disadvantage can be overcome by using Katz-centrality, which attributes a minimal
centrality score to all nodes, regardless of their in-degree (Laflin et al., 2013). It
furthermore incorporates the number of paths leading to a given account, with longer paths
weighted lower than shorter ones (Rieder, 2012).
4
Often also referred to as PageRank in social media research (Rieder, 2012)
52
Figure 3: Data collection, operationalization of Twitter network and sampling strategy (source: authors)
In a recursive process, our interdisciplinary team studied the advantages and disadvantages
of the various centrality measures and compared the measures’ impacts on the retweet
network. The team concluded that Katz-centrality would be the most appropriate measure
to identify the network’s central accounts, i.e. the accounts that received the most retweets
from accounts that, themselves, had many retweets and that had the least distance to other
accounts in the network.
Network Discourse Analysis
Our approach consists of a combination of quantitative network analysis (Trappmann et al.,
2011) with qualitative content analysis (Mayring, 2014). Similar approaches can be found
under the term Discourse Network Analysis (DNA), which also combines qualitative
content analysis with network analysis (Fergie et al., 2019; Leifeld, 2016). DNA is used to
convert structured data into a weighted actor-network, where ties and their weights
represent similarities among actors’ expressions and perspectives on a certain issue. We
53
did not use Phillip Leifeld's method of DNA because, unlike in policy discourses, binary
coding (such as binary information about support or opposition) is not capable to map the
diverging perspectives that might occur when it comes to smart home imaginaries. In
addition, as we understand it, the Discourse network analysis method is not able to deal
with the logic of Twitter data. Our goal was also to find out who is powerful in the
discourse and gets a lot of support, which cannot be depicted with the DNA-method from
Leifeld, which is otherwise very elaborated and useful. When it comes to the qualitative
data, i.e., tweets and media content, it is not always possible and epistemologically rich to
clearly classify, whether certain actors are for or against the smart home. Rather, a
qualitative interpretation of the data is nececssary. We did this by means of qualitative
content analysis (Mayring, 2014) in MaxQDA and coded and interpreted the Data in a
systematic way. We arrived at the discourse coalitions through frequency analyses
(Mayring, 2015), i.e. the frequency of occurrence of certain argumentations and statements
about smart homes. The difference between our approach and DNA is that our network is
not created by binary coding of support or opposition (Leifeld, 2013), but by centrality in
Twitter discourse on the Hashtag SmartHome over a two-year period. That is, the network
is created via a centrality measure and the discourse coalitions are identified through
qualitative-interpretative content analysis of the tweets and linked media content from the
most central actors. We, therefore, identify our method as Network-Discourse Analysis
(NetDA), a novel approach that does not appear to have been used yet. (Kuckartz &
Rädiker, 2019)Kuckartz, 2014)
From our total database, we selected the tweets from the 25 most central accounts (Table
5) and collected the related media content, predominantly news article, blog posts, and
online newspaper articles, and converted it into PDF files for the MAXQDA analysis. Our
final sample for the qualitative content analysis consisted of 419 tweets and 74 documents
from linked media content. The dataset was cross-checked with the most frequently
retweeted tweets of our original unfiltered dataset to ensure that the most popular tweets
were part of the qualitative analysis (see Figure 4).
54
We used qualitative content analysis with MaxQDA (Kuckartz & Rädiker, 2019) to
identify the storylines within the discourse and the discourse coalitions that are referring to
those storylines. Our qualitative content analysis consisted of thematic analysis (Silver &
Lewins, 2014), and the (Keller, 2011)coding was conducted by two researchers who were
passing through intercoder checks according to (Mayring, 2014) to ensure intercoder
reliability. We coded the tweets and the documents along several categories derived from
our conceptual framework and from our research question which were written down in an
initial codebook to guide the first coding cycle. We first identified positive, negative, and
ambivalent issues and interpretations and perspectives raised within the tweets and
documents since our research aim was to identify the distinct orientation of the actors and
communities towards the future (Beck et al., 2021). Furthermore, we went through the
whole material (419 tweets and 74 documents) in a second coding cycle and applied
inductive codes to reveal which justifications and arguments lay behind the different
perspectives and what technical configurations of the smart home are associated with the
interpretations and perceptions. In the next step, we went through our codes and clustered
them according to the frequency of arguments, statements, and perspectives we found in
our material. We clustered the material making use of the creative coding function in
MAXQDA, which resulted in the five storylines. We arrived at the five storylines by
assigning statements about the smart home that expresses a shared perspective or view on
the smart home to the storylines. This means that the storylines are derived from the
empirical material and the views and perspectives identified in the tweets and media
content. We clustered the coded material into groups that share the same perspective
towards the smart home, i.e. the frequency of the respective code. To show an example: for
the "threat" coaltion key statements included aspects such as surveillance, privacy or loose
of control and autonomy. For the "fixable" coalition key phrases included aspects such as
closing of security gaps, alternative smart home systems or interoperability. However, the
five discourse coalitions emerged out of the empirical material through an interpretive and
contextual approach to the social reality that is interactively ‘produced’ within this
discourse. To improve the detection of the discourse communities and create a shared
understanding among the research team, this analysis was supported by MAXQDA
visualization functions, i.e. document portrait, code relations browser, and the “heat map”
55
function. We drew on the work of Hajer (M. A. Hajer, 1993a), Keller (Keller, 2011), and
Tozer and Klenk (Tozer & Klenk, 2018a) to guide our discourse analysis and to understand
the dominant storylines employed by discourse coalitions. We then mapped the storylines
to the 25 most central Twitter accounts with our MaxQDA software, where we had
collected all tweets of the most central actors and the media content.
As this approach we have used here is quite novel, it has always involved a certain amount
of experimentation and testing. For both the network analysis and the qualitative content
analysis, we followed the usual standards in the respective methods and used the usual and
common methods as well as consulting with experts in the respective methods (see
acknowledgements) in order to carry out the method as robustly as possible.
2.2.6. Findings
The Twitter Network and most central actors
The quantitative Twitter network analysis provides the insights to answer our first research
question regarding which actors dominate the social media discourse around the smart
home. Figure 4 shows the retweet network, with node size equivalent to Katz-centrality
scores. According to the Katz-centrality values, the most central account is ‘heiseonline’, a
German-based news and information website.
56
Figure 4: Retweet network of the German Twitter discourse on smart home based on Katz-centrality scores (Source:
authors).
The 25 most central accounts in the retweet network and their Katz-centrality scores are
shown in Table 5. The figure shows that the most central accounts consist of many
accounts from private individuals, such as coldmirror, don_sebo or udo_vetter, and
accounts run by news and media platforms on information and communication technology,
policy issues, and security and data protection issues.
Table 5: Most central Twitter accounts in the German debate on #smarthome (Source: authors).
Twitter
account name
Abbr.
Actor type
Additional description
Katz-
centrality
heiseonline
ho
media
News website about Technology, IT and the
Digital
4.081
57
coldmirror
cm
private
Female Influencer
3.809
_don_sebo
ds
private
-
3.394
udovetter
uv
private
Private User /Lawyer and Lecturer for media
law
3.286
Schisslaweng
sw
private
2.942
bstrasser
bst
policy
Benjamin Strasser/ Member of the German
Bundestag
1.774
Peter_Schaar
ps
private
Former Federal Commissioner for Data
Protection and Freedom of Information
(2003 to 2013)
1.772
netzpolitik
np
Media/
Medium/platform for digital rights
1.689
buerger18
b1
private
-
1.664
DLF
dl
Media
German Radio Station
1.609
SmarthomeAREA
sh
Private
Private account, running a website with the
same name, which is only tweeting to smart
home-related issues
1.573
heisec
hs
Media
News website Heise Security
1.453
BR24
br
Media
Radio station of Bayerischer Rundfunk
1.446
5_MINUTES_TO_12
5m
Private
-
1.423
golem
gm
Media
Cross-platform news brand
1.349
BSI_Bund
bs
Public administration
Federal Office for Information Security (BSI)
1.336
_drsarkozy
dk
Private
-
1.196
YourHomeKnowsIT
yh
Business
Website of the “connected living
association
1.139
mac_and_i
mi
Media
IT News for mac users
1.116
PirateSecon
ps
Private person
-
1.109
BoschSmartHome
bsh
Business
Bosch Company
1.072
zeitonline
zo
Media
Weekly Newspaper
1.024
chaosupdates
cu
Civil society
Chaos Computer Club
1.019
sys_adm_ama
sa
Private
-
0.995
certbund
cb
public administration
Federal Computer Emergency Response
Team of Germany
0.986
58
Our NetDA reveals that the Twitter debate in Germany about smart homes is dominated by
actors from the tech-communities, internet policy communities, and the digital rights and
hacker movements, e.g. Chaos Computer Club. Furthermore, actors such as the Bosch
Smart Home, the Federal Office for Information Security and newspaper and radio stations
are among the most central actors that tweet about smart homes.
Discourse Coalitions and related Storylines on #SmartHome
Over the two years being analysed, we observed different discourse coalitions that formed
around specific storylines. These storylines reveal distinct and even contradictory
perceptions and understandings of what risks and benefits the smart home may entail for
society, how useful the smart home could be, and how the smart home is configured
technologically. We identified the discourse coalitions by analysing the content of the
tweets of the most central and influential actors (as identified above) and the linked
(media) content from the tweets. These discourse coalitions derive from a qualitative
content analysis of the tweets and the media content (see section 2.2.5. for details) and
were not derived from literature but emerged out of our empirical material. This
reconstruction of collective perceptions and perspectives in a qualitative-interpretative way
(Flick, 2007) also implies the knowledge and cultural embedding of the actors conducting
the research. Thus, insights from smart home research, which were reviewed in the context
of this paper, also influenced in the interpretation of the empirical material. To answer our
second research question, we investigated how the actors involved in the Twitter discourse
were making sense of the smart home and what perceptions, understandings, and visions
certain groups had related to how things ought to be. We further examined the battles over
interpretations related to the media discourse (Hielscher & Sovacool, 2018b). The
discursive struggles we found are strongly related to the techno-scientific developments
that would be attractable, attainable, probable ,and desirable in the future (Jasanoff, 2015;
Schirrmeister, 2014). The discourse coalitions we identified also provide insights into the
fears and hopes regarding smart home systems and the interplay between positive and
negative imaginings.
59
Figure 5: Distribution of coded segments among storylines and accounts in the discourse coalitions
5
(Source: authors).
Our findings show numerous storylines that focus on the risks and shortcomings of smart
home systems. Our NetDA revealed five discourse coalitions with different “discursive
affinities” (M. A. Hajer, 1995b) centred around specific storylines. At the same time, the
discourse coalitions overlap because some actors from the media sector, such as
heiseonline or golem, make use of several different storylines due to the multiplicity of the
5
Gray indicates the actors that were attributed to more than one discourse coalition
not reliably applicable:
Discourse Coalitions
60
content they provide. Figure 5 shows the distribution of our coded segments among the
storylines. The figure shows to what extent the actors refer to the specific storylines. It
shows that the storyline “Threat” has the broadest exposure in the discourse, followed by
the storylines “opportunity” and “hackable”, which show a similar frequency of coded
segments.
Figure 6 provides an overview of the identified storylines and the discourse coalitions
found within the network of the most central actors. The colored nodes represent the most
central actors in the network and the different colored circles show the distinct storylines
and the discourse coalitions (i.e., the actors that utter these storylines). The two grey nodes
(with the abbreviations sw and ds) are actors in the network that could not be assigned to a
certain discourse coalition because the expressions from their tweets were too unspecific.
The grey nodes with abbreviations are part of more than one discourse coalition. This
multiplicity results from many of the accounts being media accounts that tweet about
general media content on smart home or being online media platforms with varying
content on the smart home, such as critical perspectives about data security or news items
about new functionalities of smart home systems.
61
Figure 6: Storylines in the Twitter network and discourse coalitions that form around them (Source: authors).
As described in our Methods section, the storylines and related discourse coalitions were
only identified for the 25 most central actors, as can be seen in the abbreviations of the
account names (e.g., bsh = Bosch Smart Home, see also Table 5). The discourse coalition
we identified through qualitative content analysis of tweets and linked content form around
five different storylines. These range from rejection and a critical view of the smart home,
including the description “useless” to the smart home as fixable, or as an opportunity for
innovation and market development. Our analysis thereby shows the multifaceted
perspectives within the public debate on the smart home in Germany and the controversial
imaginings of what role the networked home can or should play in the future. In the
following sub-sections, we describe the storylines and the discourse coalitions that form
around them in more detail and provide examples of tweets before we proceed with a
general discussion.
62
“Threat”: The smart home as a threat to privacy and a state surveillance tool
The discourse that forms around the storyline “threat” emphasizes the risks and problems
related to smart home systems and criticizes the smart home as a tool used by state
authorities for control and surveillance. The actors that form this discourse coalition are
composed of media actors such as BR24, DLF, golem and the German digital policy media
platform Netzpolitik. Furthermore, the private accounts from Peter_Schaar, the former
Federal Commissioner for Data Protection and Freedom of Information and other private
accounts utter this storyline. Within this storyline, the smart home is depicted as part of a
surveillance system that is misused by public authorities such as the police.
One tweet, that is most frequently retweeted says:
"Attention, #Seehofer is listening in! A letter of inquiry from me shows
that the German government believes it is already allowed to surveil
voice assistants such as #Alexa. The snooping state knows no borders.
#wiretapping #smarthome #bundestag. @fdpbt
https://t.co/7oLlTKuqeq
6
(Tweet from netzpolitik, June, 2019)
The discussion about the use of data from voice assistants received wide public attention in
Germany, especially from actors engaged in data protection issues. The actors involved in
this discourse frame the smart home as a set of technologies that undermine citizens’
personal freedom and self-determination. One of the most central actors Peter_Schaar
emphasizes in his tweet the risks for privacy:
Alexa from #Amazon is considered an important component in the
#SmartHome. But the voice assistant can also be activated by using
similar-sounding words. This could lead to unintentional recording of
conversations. #networkedeveryday life https://t.co/Pof5ej1iVK (Tweet
from Peter_Schaar, September 2018).
Other technologies, that make up the smart home, such as vacuum robots are also
discussed as problematic regarding data protection and privacy issues. A news article from
6
All the cited tweets and the tweet content originally were in German. The author team translated the tweets
and crosschecked them within the team to ensure that the original meaning is reproduced as accurately as
possible. Nevertheless, there are always subtle meanings shifts in translations into other languages, which
cannot be eliminated.
63
heiseonline entitled “Every year again: spy toys and dangerous gadgets” discusses how
modern vacuum cleaner robots can be problematic if they record images with a camera and
send them to an app: “If people can be recognized on the camera images and they do not
realize they are being filmed, the small household helper is also considered an illegal
broadcasting device” Heiseonline, 2019). This storyline depicts the smart home as a risky
system that is a threat to privacy because private and personal data can be used for
surveillance.
Interestingly the role of the state and state surveillance are the main aspects that constitute
this storyline. The debate about whether state authorities, such as the Federal Ministry of
the Interior and Community or the police, are allowed to use data from smart home devices
for law enforcement was controversial. This discourse coalition strongly argues against any
such surveillance. The draft resolution of the Conference of Interior Ministers, which
envisages law enforcement authorities such as the police having access to data from voice
assistants such as Alexa and Siri as well as other smart home devices, was controversially
debated and sharply criticized by data protection experts:
"This is potentially a bug that can possibly be used by state agencies,"
warns data protectionist @Peter_Schaar in Dlf about smart home
devices. The conference of interior ministers is dealing with possible
access to the data of such devices.” (Tweet from DLF, July 2019)
The storyline at the center of this discourse coalition reveals a strong criticism of smart
home systems with a special focus on privacy, data protection, and the risk of state
surveillance. Accordingly, the actors constituting this discourse coalition have a strongly
negative perception of smart home systems and engage in activities that delegitimize the
use of those systems because of the related risks and threats.
“Hackable”: The hackable smart home that lacks data protection and cybersecurity
The second storyline we identified within our discourse network is the perception of the
smart home as a vulnerable, insecure system and a hacker gateway to personal data and
digital devices. The discourse coalition that forms around this storyline is distinct from the
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first one because the smart home as such is not rejected, which it is in the "Threat"
storyline, but is critically interrogated in terms of cybersecurity and missing data
protection. Actors from the hacking movement criticize that devices’ security levels are
minimal and provide extensive hacking possibilities:
“sensitive data is openly accessible in the repository, the
communication transfer is mostly and in critical cases unencrypted,
the further use of cryptographic protection mechanisms is "no hurdle"
for reasonably experienced hackers”
(Heise online Report about the 35th Chaos Computer Club
Congress).
7
Although, the smart home is not per se rejected or opposed by the actors referring to this
storyline, the technological configuration and how those technologies are used are strongly
criticized. Within this discourse coalition, we found examples of 'reverse engineering', i.e.
the reversal of the development or production process from the product to the design
process or source code of smart home systems. These practices of reverse engineering
show how the discursive construction of the hackable smart home materially manifests.
The actors strengthen their perceptions and understandings of smart home systems through
practices, as a quote from a news report reveals:
“The one-megabyte flash memory was quite easy to retrieve with the
help of the Esptool after some soldering (…) firmware and the
unencrypted WLAN ID and password were found on various
partitions, as well as various keys and the serial number". (Heise
online 2018)
By uncovering the problems and security vulnerabilities of smart home systems, this
discourse coalition interrogates current smart home developments and engages in
activities to shape smart home futures in a way that makes them more secure and less
exposed to misuse and threats. However, the debate about potential cyber-attacks is
technical and discussed between engineers, the hacker community, and software
developers. Within this discourse coalition, the smart home is not only envisioned or
imagined but manifests in certain objects. Thus, the interpretations of the hackable
7
see Appendix for overview on analyzed media content
65
smart home are performative and intended to shape future smart home developments
in a direction that addresses those vulnerability risks.
“Useless”: The useless smart home that people do not want to have
The questionable benefits of smart home systems and the storyline of a superfluous system
that nobody wants provided the third storyline we identified in our Twitter discourse
network. The most frequently retweeted tweet within our sample comes from the account
"coldmirror", which belongs to the media artist and screenwriter Kathrin Fricke, an
influencer who gained fame for a modified synchronization of Harry Potter videos. The
tweet makes fun of the usefulness of the smart home:
"My new favorite activity is to pretend I have a smart home. And at
the same time, I pretend to be the smart home myself. "Alexa, lights
off!" and then I turn the lights off myself. Great fun." (Tweet from
coldmirror, November 2019)
A sentence from a newspaper article in the renown German Newspaper “Zeit”
reflects the core of this storyline: “Thus, over the years, the "smart refrigerator" has
become the symbol of a technology that no one seems to need” (Newspaper article,
Zeit Online, 2019). This perception is supported by a survey in Germany in 2018,
which found that most citizens are not interested in smart home products at all. In
that survey, “Technology radar”, only 8.1 per cent of respondents stated that they use
smart home systems and another 6.2 per cent responded that they at least planned to
use them. More than half of respondents (57.3 per cent) said they had no interest in
smart home systems at all (acatech and Körber Stiftung 2018: 39).
The perception of smart home systems as something that nobody wants and nobody
needs is also combined with the risks that those technologies entail, as one software
developer states in a tweet:
"I have been earning my bread and butter in software development for
23 years. It has never made sense to me what a 'smart refrigerator' is
good for - except, of course, for surveillance."(tweet from buerger18,
June 2019)
This statement also reveals the fundamental criticism from this discourse coalition. The
smart home represents the drawbacks of techno-scientific progress and simultaneously
66
unmasks the affordances and the domestic surveillance capacities of homes (Maalsen &
Sadowski, 2019) that are inherent in those technologies. This storyline underlines the
contested visions associated with the smart home and reveals the vested interests of
different actors who want to know and change what goes on in our most private spheres
(Maalsen & Sadowski, 2019).
“Fixable”: The smart home as an unfinished fixable technological system
However, within this discourse network, we could also identify storylines that are
interrogating not smart home systems themselves but the way they are configured. The
tweets and the related media material indicate that the tweeting actors have deep insights
into technological peculiarities and consider smart homes to be something that can be
enhanced, for example, through interoperability or alternative networks:
“Ideally, the domains communicate with each other and influence
each other. However, the generally accepted standards and protocols
required for this have not yet been established across all sectors.”
(Golem 2019, News article)
The storyline “Fixable” is centered around the smart home as an unfinished system that can
be fixed through standardization. The diverse standards, protocols, and companies that
were flooding the German smart home market between 2018 and 2019 created a variety of
incompatible solutions, as one quote illustrates:
"Numerous non-compatible and per se non-interoperable
technologies, as well as standards from a wide range of
manufacturers, are available for networking. Among the wireless
connection technologies, the well-known standards Wi-Fi (also known
as WLAN), DECT (ULE) and Bluetooth compete with each other, as
well as solutions specialized in home networking such as IP500, KNX
RF, Zigbee, EnOcean or Z-Wave. In addition, several other solutions
are used less frequently." (News item, Golem 2019)
This quote reveals one of the central understandings and perceptions of this discourse
coalition, which envisions the smart home as a technological problem that can be solved.
The core of the debate is not whether the smart home is useful or serves certain user needs
but whether it is designed and configured appropriately from a technological perspective.
Interestingly, this storyline also entails entry points for alternative smart home visions such
67
as the “self-made smart home” and the “open source smart home". Contrary to corporate-
driven visions of the smart home, a blog post from heiseonline explains:
“With a Raspberry Pi you tinker your own intelligent system for your
home. With hardware support and an internet connection, it finally
offers a fully functional system at an unbeatable price. ” (News item,
Heise online, 2019).
This tweet shows that there is not only a claim that the smart home could be fixed but also
a claim that the smart home could be alternatively configured. Those alternatives do not
only empower the users to enhance their knowledge about how the smart home system
works but can also function as a counter-vision to the corporate-driven, profit-oriented, and
locked-in smart home.
“Opportunity”: The smart home as a growing market opportunity and innovation field
This storyline focuses on the opportunities and potentials of smart homes and covers
aspects such as convenience and comfort, which have been found in studies from other
countries (Strengers et al., 2020b; Strengers & Nicholls, 2017a). The smart home is
depicted as a system that makes everyday life easier, for example, because the users get a
“personalized push message on the mobile phone as soon as the dishwasher is finished”
(Bosch Smart Home, Tweet from 24th July 2018). Furthermore, these actors also
frequently discuss technical features or trends and debate platform policy, such as
information on which smart home manufacturer has been acquired by which one. For
example, a news report from heiseonline expresses:
“The French group Legrand is acquiring the smart home specialist
Netatmo. With the takeover, Legrand wants to expand its product
portfolio with smart home solutions for households. The acquisition is
still subject to the approval of the regulatory authorities.” (News item,
Heise online 2018)
This storyline also refers to the potential of networking with other services, such as
insurance. The visions that become apparent in this storyline are shaped by technology
enthusiasm and emotionalizing the smart home devices with claims like "Welcome to the
family, Alexa!” (Bosch Smart Home, Tweet from 9th April 2018). The smart home is
envisioned as a way to facilitate everyday life and reduce housework that enables a one-
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touch-control approach to home systems, as a tweet from BoschSmart Home, one of the
most central actors of this discourse coalition puts it:
"Your Bosch Smart Home Controller is the heart of your smart
and
coordinates all devices within your home. https://t.co/fIMByOz5PV
#BeSmarter https://t.co/R2dXwD9s7M" (Tweet from
BoschSmartHome, July 2018)
The claims and promises within this discourse coalition correspond in many respects to
what has been identified in research as techno-hedonistic imaginaries (Dahlgren et al.,
2021). The smart home is envisioned through notions of modernization and
emotionalization and thus proclaim the techno-scientific progress that is supported through
smart home developments. A strong focus we also found in these storylines is the
presentation and explanation of new gadgets and tools for the smart home such as online
grocery delivering which can be delivered through home access with a smart lock, that is
rented to the customer. This perspective also illustrates how the smart home is becoming
more and more connected to the world beyond.
Those five storylines are however overlapping and some of the content might fight into
two storylines, or the expressions can be interpreted in more than one way. But what is
distinct in the storylines is the role that is perceived to the smart home in society. It makes
a huge difference if a smart home is depicted as "useless" or as" threat" and our aim was to
reveal how distinct orientation towards the future can be detected and what they are about.
The role that is attributed to smart home in relations to how society and social order might,
should or could be configured when it comes to smart home systems is distinct in each
coalition. Therefore, the discourse coalition which derived from the analyses of the
network of most central actors in the public debate on twitter can provide important
insights into the research of smart home futures as we will illustrate in the next section.
2.2.7. Discussion: Contested sociotechnical imaginaries on digitalization in Homes
in Public Debates
We have analyzed the German social media debate on smart homes and identified five
discourse coalitions that form around certain storylines associated with distinct
perspectives on the role of the smart home in society. It became evident that the most
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influential actors in the German online discourse were taking a critical stance towards the
smart home. The analysis of sociotechnical imaginaries centers around the question of how
certain groups imagine society, and controversies about the relations between the state,
society, and technologies are always part of the processes of collective imagination (Beck
et al., 2021; Jasanoff, 2015). To capture the socio-technical imaginaries related to the smart
home, we focus our discussion on shared understandings of forms of social life and social
order that derive from our analysis.
The envisaged user role is an interesting entry point from which to identify the interrelation
between techno-scientific progress and the imagined social order. What we see regarding
the role of user is a deeply rooted skepticism which is uttered by actors such as netzpolitik
oder Peter_Schaar which correspond to the vibrant digital policy activism scene that is
existing in Germany (Löblich & Wendelin, 2012). It illustrates that smart home users are
conceived of as a vulnerable group and as citizens who are the target of state surveillance
and must be safeguarded by data protection law. This pint out to the vulnerabilities that
derive from smart home systems (B. Sovacool et al., 2021), which has been found in UK
with a special focus on gender aspects (Furszyfer Del Rio et al., 2021b). The discourse
coalitions that take a critical stance towards the smart home interrogate the promises and
prospects of the smart home with differing arguments and justifications. Our findings
correspond with issues that have gained increasing attention in current social science
research on the smart home, such as surveillance (Maalsen & Sadowski, 2019), privacy,
security and hacking (B. Sovacool & Furszyfer Del Rio, 2020), or exacerbating existing
household inequalities (Dahlgren et al., 2021). Our findings reveal that the difference
between users and citizens is crucial since citizens are a wider category than the user or
consumer because the category involves not only those who use or purchase smart home or
digital energy technologies but also those who are affected by them (Verhees & Verbong,
2015) or are designing them. Regarding the way smart home technologies are embedded
into everyday life, we can see that the smart home is viewed as a system that doesn´t have
much to do with how people really live or what their real needs are, but rather as a status
symbol or a means for social distinction. These issues can be strongly related to the overall
70
question of what role households as sociotechnical systems play and can play as a target of
environmental policies (Raven et al., 2021).
Accordingly, the question of whether the people are empowered or disempowered through
smart home systems in their homes is answered differently by the different discourse
coalitions. Actors that utter the “hackable”- and “fixable-storylines, such as Chaos
Computer Club, heiseonline or Golem envision the citizens as competent with a high
technology affinity and able to solve the cyber security risks through learning and advice.
Those actors can be confined to the so-called "techie-szene" (Höfner & Frick, 2019) a tech
movement whose work focuses primarily on the realization of political and civil human
rights and the empowerment of people regarding digital technologies. This finding
underpins the notion that control of technology is crucial for the user role and that, for
example, more control is seen as empowering for users and therefore more desirable
(Hargreaves & Wilson, 2017). Furthermore, our findings shed light on the way alternative
futures are put forward within public discourse.
The "fixable" and "opportunity" discourse coalitions envision the smart home as a
customizable system that entails different possible socio-technical configurations. In line
with the perspectives of these discourse coalitions, the smart home does not necessarily
need to be a closed system, with proprietary software and hardware; it can be an open and
interoperable system instead. Although certain obstacles existed in the current smart home
market configuration, it was deemed feasible that the smart home could be designed,
configured, and used in an alternative way. This possibility opens the smart home approach
up for bottom-up and citizen-oriented perspectives towards the digitalized home associated
with the current discussion on opportunities for citizens to exercise agency in the energy
system through digital technologies (Judson et al., 2022). Such perspectives might provide
a counter-vision to the growing dominance of techno-hedonistic imaginaries (Dahlgren et
al., 2021) and industry-driven visions (Strengers & Nicholls, 2017a), which unsurprisingly
focus on the benefits of smart home systems.
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The perspective on the smart home that becomes evident when comparing the storylines
and the discourse coalitions reveals a distinct perspective in the German debate regarding
changing state-society-relations in the digital age. This perspective corresponds with the
notion that, in the German discourse, digital sovereignty and data protection are
particularly prominently discussed issues (Lambach & Oppermann, 2022) that reveal
different affirmations towards techno-scientific progress. Thus, the two smart home
rejecting discourse coalitions, “threat” and “useless”, coincide with critical perspectives of
the smart home as a utopian domestic future that should turn us into good occupants
(Maalsen and Sadowski 2019). For the social order that is envisioned within German smart
home imaginaries, we can conclude that the smart home may entail state-society relations
that are imagined and perceived among certain social groups. The increase of state
surveillance is seen as a real threat, for example, when a state receives access to data from
voice assistants. The discourse in Germany illustrates that smart home systems can
contribute to changes in the relationship between the state and society. The sociotechnical
imaginaries of smart homes in Germany are multiple and contested and reveal major
societal challenges and power asymmetries associated with the digital transformation (ten
Oever, 2021).
2.2.8. Conclusion
Our paper analyzed the German (social) media debate over the hashtag #smarthome based
on Twitter data and related media content over two years. Using a combination of
quantitative network analysis with qualitative content analysis, we were able to reveal five
discourse coalitions that form around specific storylines. The five storylines “Threat”,”
Hackable”, “Useless”, “Fixable”, and “Opportunity” shed light on the distinct orientations
towards the future of different social groups. The multiple and contested sociotechnical
imaginaries related to smart home systems in Germany become evident through the results
of our NetDA and from our data that reflects how the discursive construction of the smart
home initially materialized.
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We draw three main conclusions for the literature on digital energy and smart home
futures: First, the combination of qualitative network analysis with qualitative content
analysis provides a useful method in revealing sociotechnical imaginaries in emerging
public debates and the multiple and contested future orientations that are related to smart
home systems. Second, the envisioned smart home in Germany is highly contested, and
public discourse on social media is dominated by actors who critically interrogate the
promises and prospects of smart home futures. Our research enhances the discussions on
public views on smart home futures by showing what constitutes the contested smart home
futures and what storylines and justifications are associated with them. Our main
contribution to the literature on smart home futures is the empirical identification of
conflicting imaginaries (Benediktsson, 2021) about the smart home in Germany. Our
research shows the way different groups make sense of the role of smart home systems in
society and what perspectives and justifications can be found in the public debate in hybrid
media spaces in Germany. Looking at the different discourse coalitions allows for a
differentiated perspective on the way in which (part of) the public discourse evaluates the
distribution of risks and benefits of the smart home. Our research further reveals that
discussions on energy savings or environmental savings through smart homes, which are a
core issue in social science research on smart home (Pohl et al., 2021; Strengers et al.,
2020b; Tirado Herrero et al., 2018) are not discussed at all in the Social Media debate on
Twitter during the time period under study (2018 - 2019). This might be due to our
sampling process or due to the fact that the most central actors in this discourse were not
the ones talking about energy. Here it is important to notice that not alle actors were
included but only the ones which were central in terms of retweets. However, energy
related issues are an important aspect in smart home research, especially with the question
of how much net-energy savings can be really achieved (Pohl et al., 2021, 2022)
perceptions beyond energy-related issues, into which some studies have already given
some insights (Maalsen & Sadowski, 2019; B. Sovacool et al., 2021). Smart Home futures
research should also investigate social groups which reject or criticize smart home
developments instead of focusing on early adopters (Strengers et al., 2018) or industry
visions (Strengers & Nicholls, 2017b). It is time to focus more on the diversity of
perspectives and identify the contested visions and their underlying assumptions and
73
justifications. Third, our results illustrate the socio-material relations that are important for
smart home research, and which need to be given more consideration in future research.
The technical design of smart home systems (e.g. proprietary system vs. open source) is
also subject to discursive processes and shapes the public debate. Accordingly, the
question of who has the power to control smart home developments is very closely linked
to the perception of the role of smart homes within society. Consequently, the risks and
threats of smart energy technologies, which permeate public discourses and households,
should be taken much more into account in current energy policy and innovation policy
decisions. Actors from industry and policymakers who promote the smart home as a
solution to urgent societal challenges such as climate change seek to legitimize the smart
home (Rohde & Santarius, 2023b) while its negative consequences are disregarded. By
focusing on the conflicting imaginaries, we can contribute to critically interrogating those
dominant visions and creating a more nuanced perspective on smart home systems, which
should be much more recognized in policy priorities, research agendas, and funding
schemes.
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2.3. Publication C: Emerging Sociotechnical Imaginaries How the
smart home is legitimized in visions from industry, users in homes
and policymakers in Germany
2.3.1. Abstract
Debates about the digitally enhanced and smart home include different visions
associated with implementing digital technologies in private homes. This paper analyses
the visions put forward in Germany from smart home industry actors, users in smart
homes and policymakers and the processes through which legitimacy for the smart home is
created. When it comes to digital energy futures, the multiple ways in which visions
legitimize the uptake of emerging technologies belong to the driving forces in
institutionally stabilizing sociotechnical imaginaries. We identify legitimation strategies
that can be found within those visions. Our analyses are empirically based on a qualitative
content analysis of smart home marketing websites from the ten most common smart home
providers in Germany and on policy documents from German ministries, as well as on
qualitative interviews with German smart home users. We discovered four different
legitimation strategies that contribute to institutionally stabilizing emerging German smart
home imaginaries: cognitive/emotional alignment, solutionism, coupling with normative
goals and expert/scientific legitimation. Our findings reveal how visions that, in their
formation phase, are shared only between small actor collectives gain traction through
several legitimation strategies.
Keywords: Energy Futures, Smart Home, Sociotechnical Imaginaries, Visions,
Legitimation
2.3.2. Introduction
The idea of the automated and connected home is derived from different visions, ideas and
trends (Nyborg and Røpke, 2011) fueled by an overall ambition to address energy demand
problems and reduce household energy consumption and related greenhouse gas emissions
(Riekstin et al., 2020; Sintov and Schultz, 2017). Furthermore, the smart home is the
75
subject of ongoing discussions about the risks, promises (Chambers, 2020; Gram-Hanssen
and Darby, 2018; Sovacool and Furszyfer Del Rio, 2020) and visions regarding “utopian
domestic futures” (Maalsen and Sadowski, 2019).
Future studies have emphasized the role of expectations, visions and imaginaries in
shaping innovation processes (Konrad and Böhle 2019; Jasanoff and Kim 2015; Lösch et
al. 2019) and started to investigate their role in making and governing digital technologies
(Mager and Katzenbach, 2020). Those sociotechnical futures are multiple and contested,
and they structure which developments are considered relevant and urgent, possible or
inevitable (Konrad and Böhle 2019). When it comes to the practices of envisioning smart
home futures, research has shown how “existing scenario-planning and forecasting
methods employed in the energy sector envision, prioritize and limit possible futures
(Strengers et al. 2019, p. 2214). Recently, increasing attention has been paid to the way
sociotechnical futures influence the actions, knowledge and decision-making (Lösch et al.
2019 p. 293) of the actors involved.
With a focus on legitimation strategies, we contribute to ongoing conceptual discussions
about how future visions grow into stabilized, collectively shared sociotechnical
imaginaries (STI) (Jasanoff, 2015; Rudek, 2022). Our contribution analyses visions for the
smart home that are constituted by the smart home industry, users in homes and
policymakers. We examine how those smart home visions are legitimized and argue that
these legitimation processes contribute to the institutional stabilization of emerging STI.
For this purpose, we address the following research questions:
What visions of the smart home do the smart home industry, users in homes and
policymakers in Germany create?
How is legitimacy created in those smart home visions?
With our investigation, we contribute to the research on public and expert imaginaries
(Cherry et al., 2017) and industry visions (Strengers et al., 2020b; Strengers and Nicholls,
2017a) about the smart home and the questions of “how materialized visions of the future
enable and enact political imaginations by challenging or justifying policy choices” (Beck
et al. 2021, p. 147). Our empirical work provides a better understanding of how different
actors in Germany seek to legitimize science and technology investment, design and
deployment (Eaton et al., 2014) by promoting visions of the smart home. The empirical
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basis for our analyses comprises a qualitative content analysis of smart home marketing
websites from the ten most common smart home providers in Germany and of policy
documents from German ministries, as well as qualitative interviews with German smart
home users.
The paper is organized as follows: Section 2 gives a short overview of the literature on
smart home futures, and Section 3 illustrates the conceptual framework applied in this
paper. In Section 4, we describe our methodological research design, the empirical material
used and our sampling and analyzing approach. The empirical findings are shown in
Section 5 and analyzed within our conceptual framework in Section 6. Finally, we
conclude with implications for research on sociotechnical futures and digital technologies.
2.3.3. Envisioned Futures of the Smart Home
The social science research on smart homes embraces a wide range of studies, which can
be divided into conceptual, technical, predictive and evaluative studies (Gram-Hanssen and
Darby, 2018). Since we are interested in smart home visions and how they create
legitimation, we position our work as a conceptual and qualitative study. Within the
literature on energy futures more broadly (e.g., Grunwald 2011), we focus on smart energy
futures of the home (Strengers, 2016), which are sometimes also referred to as digital
energy futures (Dahlgren et al., 2020).
Smart home research from the UK has revealed several advantages proclaimed by smart
home advocates: energy saving (associated with ecological and financial advantages),
convenience and controllability, aesthetic and health advantages, social acceptance (status
consumption), entertainment, security and shopping (Sovacool and Furszyfer Del Rio,
2020). However, investigations on visions and their interconnections concerning the role of
smart energy technologies in everyday life have found that the possible energy and
sustainability outcomes are counteracted (Strengers et al., 2020b) by convenience
narratives that, together with the related devices, have an essential function in shaping
future practices within the home (Strengers 2013; 2016; Strengers et al. 2018; 2020). The
smart home is often justified and legitimized through a narrative of convenience that
promises to make life easier, better and more energy efficient (Strengers and Nicholls,
2017a). An inquiry into smart home industry visions in Australia reveals a broad vision of
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pleasance with certain qualities such as aesthetic experience, customization and control,
convenience and simplicity or effortless energy-saving (Strengers et al., 2020b). One of the
most central results from research about smart home visions is the narrative of convenience
(Aagaard, 2021b; Strengers and Nicholls, 2017a) and that convenience is enabled and
enforced through interoperability (Aagaard, 2021b).
Other researchers have identified competing visions when it comes to the future of
housing, namely the low-tech building standard “Passivhaus” and smart homes as a vision
that promotes the high-tech and automated home where the occupant is disregarded
because he or she lack knowledge or skills (Cherry et al., 2017). Research on smart home
visions indicates, that users are often imagined to be passive and disengaged (Aagaard,
2021b). When it comes to the practices of envisioning smart home futures, research has
shown how “existing scenario-planning and forecasting methods employed in the energy
sector envision, prioritize and limit possible futures (Strengers et al. 2019, p. 2214). While
the current literature on smart home visions focuses on either industry visions (Strengers et
al., 2020b; Strengers and Nicholls, 2017a) or on the role of convenience and how the users
are imagined (Aagaard, 2021b), we investigate visions from the smart home industry, users
of smart homes and policymakers to reveal overarching legitimation strategies.
With a focus on the emergence and legitimation of smart home visions, the research gap
we investigate is the question of how those visions become stabilized and what
legitimation strategies can be found in visions constituted by different actors. Recent
energy futures research still fails to consider the legitimation processes that contribute to
institutionally stabilizing STI. Our research contributes to studies that goes further than
simply describing existing imaginaries without answering how they become visible,
collective and institutionally stabilized (Rudek, 2022).
2.3.4. Conceptual framework: Visions, Sociotechnical imaginaries and legitimation
There is a long history of the concept of social imaginaries (Taylor, 2004) and imagined
communities (Anderson, 1991) and how they have been constitutive in the modernization
processes. Our study focuses on the constitution of the future and examines how actors
develop visions and constitute imaginaries of what the future will look like. Envisioned or
imagined futures can be understood as visions of a pretended future that are forcefully
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driving innovative activity (Beckert, 2016). The prospective structures that those visions,
expectations or imaginaries entail shape scientific and technological developments
(Konrad and Böhle, 2019; van Lente and Rip, 1998). Those envisioned futures open up
space for action and seek to manage complexity and uncertainty (Beckert, 2016; Engels
and Münch, 2015), set agendas, create relationships, define roles and influence resource
allocation (Beckert, 2016). Since these imaginaries are collectively shared, the explicit
claims and implied framings they contain shape what developments are considered
relevant and urgent, possible or inevitable (Konrad and Böhle, 2019). Imaginaries do not
only mobilize diverse actors from different political and cultural backgrounds to move and
invest in emerging technology fields (Borup et al. 2006) but may also “stir public debate
on the desirability of what particular technologies might entail for society” (Konrad and
Böhle 2019: p. 102). We understand visions of the future as a society's, or a social group's,
distinctive orientation toward the future and “representations of how collectives want that
world to be(Beck et al. 2021, p. 147).
Visions and Sociotechnical imaginaries
To investigate how visions of the future gain traction and shape the way people make sense
of emerging technologies, we make use of the following three concepts: Visions, STI and
legitimation. These concepts can help us explain the emergence of stabilized collectively
shared imagined spaces that may shape the path and pace of technology use, development
and deployment (Konrad and Böhle, 2019).
Visions can be described as desirable future images (Dignum et al., 2018) and anticipations
of futures that are desired by particular actors (Schneider and Lösch, 2019). Thus, visions
are often created and formulated by specific groups of actors, who have been described as
vanguards (Hilgartner, 2015). Visions can materialize in public images or documents that
can become performative beyond the group of actors creating the visions (Dignum et al.,
2018). For our research, visions provide the entry point because they can reveal the mutual
relation of ideas about the future and current states (Lösch et al. 2019).
STI are defined as “collectively held, institutionally stabilized, and publicly performed
visions of desirable futures, animated by shared understandings of forms of social life and
social order attainable through, and supportive of, advances in science and technology.”
(Jasanoff and Kim, 2015b p. 4). They show to what extent cultural orientations and social
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norms are interwoven with the material world. With this concept, Jasanoff and Kim (2015)
further point out that collectively shared STI are anchored institutionally, (in formal and
informal rules, norms and cultural patterns/orientations) and materially (in artefacts,
objects, representations and infrastructures). STI can be observed when a vision is
communally adapted and institutionally stabilized (Jasanoff, 2015). Thus, visions are
considered components of imaginaries (Figure 7), i.e., different (individual) visions
together constitute STI when they are institutionally stabilized (Rudek, 2022). The
difference between visions and STI is the extent to which they are collectively shared, i.e.,
their relative stability in the social world (Hilgartner, 2015). STI typically have relatively
longue durée histories and exhibit greater stability than do the numerous and often fleeting
visions of self-proclaimed sociotechnical vanguards (Hilgartner, 2015 p. 35f.).
Legitimation as Part of institutional stabilization
The emergence of STI involves processes of institutional stabilization, which describe how
those visions are stabilized in rules, norms and cultural patterns. Successful future visions
act as interpretive schemas that order ideas, interests and normative orientations (Meyer
2019b, 2019a). They represent interpretative frames that facilitate how people make sense
of what certain technologies mean, what they stand for and what relevance they have for
different groups. (Meyer 2019b). When visions constituted by notions of techno-scientific
progress become anchored within collective meaning systems, we can observe an emerging
STI (Rudek, 2022). In our conceptual framework, STI are one element of certain
sociotechnical arrangements (Lösch et al. 2019) or sociotechnical configurations (Figure
7). Sociotechnical configurations are defined as a combination of different ideas, objects
and/or activities (Wittmayer, et al., 2020; Wittmayer et al., 2022) and are confined to
physical as well as non-physical elements. The emerging STI represent the imagined
spaces that are inseparably linked to the sociotechnical configuration and represent the
non-material side of technological systems (Jasanoff, 2015).
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Figure 7: The institutional stabilization of sociotechnical imaginaries (own figure)
To understand the process of institutional stabilization of STI, we follow social
constructivist approaches and argue that the institutional stabilization of STI involves
legitimation processes, i.e., the maintenance of meaning accomplished through constant
interaction and language use (Berger and Luckmann, 1967), performance and
materialization. Performance involves material, symbolic or media representations that
implement and showcase the visions to a broader public (Quitzow and Rohde, 2021).
Materialization refers to the inscription of those visions into technical artefacts (Engels and
Münch, 2015), including algorithms and appliances. Those three processes overlap and are
not mutually exclusive but provide an entry point for identifying the emerging STI
(Quitzow and Rohde, 2021). The outcome of the processes can be described as
Performativity, which refers to the shaping characteristics of visions and the process when
visions become widely shared and are actively pursued (Dignum et al., 2018).
We focus our analyses on legitimation as a process of gaining (and maintaining)
legitimacy. Legitimacy can be defined as
a generalized perception or assumption that the actions of an entity
are desirable, proper, or appropriate within some socially constructed
systems of norms, values, beliefs, and definitions. (Suchman, 1995 p.
574)
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It is “the product of an ongoing process of social negotiation involving multiple
participants” (Suddaby et al., 2017 p. 24). Consequently, legitimation is a process that is
socially constructed (Suddaby et al. 2017) and involves agency from different actors, who
seek to align new ideas within prevailing normative prescriptions (Suchman, 1995). Thus,
legitimation involves conscious actions by various actors, which encompass cognitive,
normative and regulative aspects (Bergek et al. 2008). We argue that, especially when it
comes to digital energy futures, the multiple ways in which visions legitimize the uptake of
emerging technologies are one of the driving forces for institutional stabilization.
When it comes to examining envisioned futures, legitimation’s role has been described in
Dignum et al. (2018) and Wahome and Graham (2020). We contribute to those endeavours
by empirically examining the legitimation strategies that can be found in smart home
visions constituted by certain collectives in Germany. In doing so, we identify the
imaginations and reveal the underlying normative rationales and justifications that those
visions entail. In line with STI being multidimensional (Cairns et al., 2021), and
overlapping with related concepts such as frames, narratives or storylines (Cairns et al.,
2022), we speak of emerging STI. Since emerging STI are collectively shared, they have
the power to govern related policy decisions and the distribution of risks and benefits
(Beck et al., 2021; Konrad and Böhle, 2019).
2.3.5. Methodology
Empirically analyzing visions and the emerging STI they constitute requires observing
how the visions move from individuals or small collectives to communities and their
leaders and to nation states (Jasanoff, 2015). Because we focus on the emergence and
stabilization of STI, we rely on a qualitative-interpretative research approach and analyze
the visions of three actor groups: the smart home industry, users in homes and
policymakers. Since the formation of visions differs between the actor groups under study,
we base our research on three different types of data: website content, interviews and
policy documents. With a qualitative-interpretative approach, we aim to reveal the
imaginative work of various social actors (Jasanoff, 2015), which in our perspective is
different for each actor groups. For the industry visions, marketing material, in the form of
website content, provides an established source to investigate how companies normalize
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and legitimize the role of infrastructures and technologies in everyday life (Strengers et al.,
2020b). For users in homes, we identified the visions by investigating in interviews how
users make sense of what the smart home means for them. For policymakers’ visions, we
relied on policy documents because they are said to provide insights into the framing of
desirable futures and specific rhetoric and analogies that help identify the elements of the
imaginary (Jasanoff, 2015). Although these different sources are associated with several
limitations (see Section 0), we argue that the data we analyzed allows us to understand how
these visions are legitimizing the smart home and reveals these actor groups’ distinct
orientations towards the future (Beck et al., 2021).
Data collection and sample
Our empirical material contains twelve semi-structured interviews with smart home users
in Germany, a qualitative content analysis of the website content from the ten most
widespread smart home providers in Germany and policy documents from German
ministries (Table 6). We examined user visions (i.e., motivation, expectations and reasons
for buying and using smart home technology) through semi-structured interviews with 12
smart home users. The interviewees were a subsample from a quantitative survey among
smart home users in Germany (Frick and Nguyen, 2021). People interested in an interview
were able to provide their contact details in the online survey. The interview sample
consisted of people living in Germany using a smart home including a smart heating
control system. To balance the selection, we contacted people who stated in the survey that
they had many networked devices and spent considerable time with the smart home system
as well as those who stated that they did not have many devices (however, at least two
devices) and did not spend much time with the smart home system. We interviewed eight
men and four women. The interviews were conducted in 2019 and lasted between 15 and
45 minutes (see Appendix).
We asked the interviewees about how they had come to buy and install their smart home
devices, what their initial expectations had been and how they used the technologies in
everyday life. Since the interviews were part of an interdisciplinary smart home project
with diverse research aims, we also integrated questions about the presumed energy
savings, changing routines and lifestyle aspects such as entertainment or shopping related
to smart home technologies. We only conducted interviews with people who already used
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smart home technologies and not with people who rejected smart home technologies. The
quantitative survey from which the interviewees were sampled had found that the surveyed
group showed significant motivations for technology enthusiasm and consumerism (Frick
and Nguyen, 2021; Pohl et al., 2022).
Actor group
Method
Analysed material
Year
Users
Qualitative interviews
12 interviews with smart
home users (subsample
from online survey)
(15 45 min)
Interviews conducted in
2019
Industry
Document review
Website content of the 10
most widespread smart
home providers in
Germany
Website content collected
in 2019 and 2020
Politics
Document review
17 policy documents from
German ministries
The sample contains
documents from
2018 - 2020
Table 6: Overview of empirical approach and data collection (see Appendix for details)
To identify the industry visions, we analyzed the website content of the ten most
widespread smart home providers in Germany (see Appendix for details). The providers
were identified by reviewing several smart home market studies and statistics about the use
of smart home products in Germany. In the next step, we reviewed the smart home
providers’ webpages that provided information about the smart home technologies. In
some cases, these webpages were separate websites; in some cases, the information was
integrated into the company's general website. We manually collected the available online
content in documents and converted it to pdf files so it could be handled with the
qualitative analyzing software MAXQDA. Our sample included 277 pages of marketing
material, including pictures and photos.
The policy documents were identified through the websites of several ministries in
Germany. We searched for “smart home” and “smart living” within the ministries' website
content and selected all relevant documents from 2018 to 2020. We selected only those
documents in which smart home or smart living was the core issue. For the respective
period, we only found relevant documents at the websites of the Federal Ministry for
Economic Affairs and Energy (BMWi) and the Federal Ministry of Justice and Consumer
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Protection (BMJV). No relevant documents could be identified for the Federal Ministry of
Transport and Digital Infrastructure (BMVI) and none for the Federal Ministry for the
Environment and Nuclear Safety (BMU). Our final sample consisted of 15 documents
from the BMWi and 2 documents from the BMJV and included press releases, policy
papers and summaries or reports from recent surveys.
Data analyses
The evidence gathered was coded, organized and interpreted by making use of the
qualitative analysis software MAXQDA. The documents, marketing material and
interviews were coded iteratively and thematically using qualitative content analysis
methods (Mayring, 2015). Our research questions meant that the analysis was aimed at
identifying visions related to the smart home in Germany. The categories for the codes
were derived inductively from the material and were consecutively clustered and ordered
with a focus on risks, promises and patterns of justification. Guiding questions for the
analyses included what promises were articulated and what was deemed feasible, attractive
to certain audiences and attainable. We also looked for the normative rationales and
justifications and how legitimation for the smart home is created in the visions.
Limitations
The data collection and sampling process results in three main limitations. First, because
the purpose of the documents is different, the different use of language (especially in
online marketing content and policy documents) creates significant limitations regarding
the way the smart home technologies are described and interpreted. Second, the sample of
interviewees from the smart home survey creates limitations regarding the plurality of
perspectives represented in our research: people who do not use or even reject smart homes
are not represented in our research and the interviews can only provide evidence for the
perspective of the individual interviewees and not that of the whole household using the
smart home system. This limitation may create a bias towards perspectives that are more
optimistic and enthusiastic about this technology, ignoring the dynamics within families
and the consequences for vulnerable groups, such as children or women (Sovacool et al.
2021). Third, we only look at the German context. Consequently, our empirical findings
only show smart home visions that can be found in that national context.
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2.3.6. Findings: German smart home visions from industry, users and politics
Industry vision: The comfortable, safe, simple and effortless smart home
The analyzed website content from the smart home industry reveals notions of comfort and
convenience, safety and a simplified life as the most occurring ones. Aspirations of raising
comfort and convenience create a vision of a home that “takes care of you” and provides
recreation while proclaiming that technology is doing the work for the residents. The home
is portrayed as a means of relief to its inhabitants and “takes the work off your shoulders
and becomes more comfortable all by itself” (Magenta Smart Home 2020, website
content). The proclamation of comfort is strongly related to aspects of recreation and
relaxed life. When they return home, the imagined residents want a release from their
generally stressful lives, and smart home technology is foregrounded as the way to achieve
a more convenient and carefree life. “When you come home after a long day, your home
welcomes you with light and a comfortable temperature” (Magenta Smart Home 2020,
website content). This vision is related not only to a relaxed and comfortable life but also
to ideas of convenience and a home that creates a sense of shelter and coziness. This notion
is strongly entangled with promises of the enhanced home: “Your home takes care of you
and offers a variety of improvements." (Magenta Smart Home 2020, website content)
The analyzed visions of smart home providers directly refer to the ubiquity of digital
devices, such as the smartphone, within everyday life and describe how people might
embed digital technologies into their daily routines: Communicate with your house from
anywhere
. Your home awaits you: Heating, blinds and lighting can be controlled
smart.
Do you want to control your entire home technology with just one touch?
(Gira 2019, website content). The smart home is depicted as the expansion of the
smartphone that fits perfectly into existing daily routines and enables a one-touch-control
approach to home technology. Such narratives of comfort and convenience have been
found in other countries as well (Strengers and Nicholls, 2017a) and, through automation
by personalizing the home and referring to the home as a place of retreat, paint a picture of
the smart home as an effortless path to comfort, convenience and relaxation.
Within industry’s visions, enhanced control through remotely accessing home automation
devices is a dominant notion that was employed by six out of the ten smart home
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providers. Home is depicted as an image of a castle (Figure 8) that looks after everyone:
With Bosch Smart Home, you can set up all-round protection for your home: against
dangers and for the health of the whole family. Smart Home security: a home that looks
after everyone” (Bosch Smart Home 2019, website content).
Figure 8: Marketing picture that says: “Safety has a home. Yours.” (Somfy 2019)
The technological possibilities of remote control combined with the installation of
surveillance technologies portray a home that is “save, connected and simple” and avoids
uncomfortable feelings of insecurity: “No more uncomfortable feeling about whether
everything is okay at home. With Magenta Smart Home you can always keep an eye on
your home and can feel relaxed and secure” (Magenta 2020, website content). Thus, the
industry's visions are creating a sense of urgency and necessity for the inhabitants to
enhance their homes through automation to make their lives safer and enable control from
everywhere at every time.
The smart home is depicted as a modern and up-to-date home that enhances the personal
safety of its inhabitants simply and without additional effort: “Technical progress makes it
possible: Nowadays you can successfully protect your home against burglars in just a few
steps and without much effort” (Magenta Smart Home 2020, website content). Beyond this
notion of modernization, we found descriptions of emotionalization: “Using smart systems
in your own home is about much more than just technology. It's about feeling. That's why
we wanted to know from our customers: 'What is your #smarthomefeeling?' ” (EQ3 Home
2019, website content). The linking of the smart home to emotions and the use of words
that are typically related to social relations (“your home awaits you”) can be interpreted as
emotionalization and a way to relate technology to personal feelings.
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The smart home is envisioned by the industry as a way to facilitate everyday life and
reduce housework while, at the same time, saving energy, money and effort. The industry
presents connected technologies as an easy way to manage and control everything that is
going on in the house and simultaneously detect devices that waste energy:
“You keep an eye on everything […] even when it comes to power
consumption: graphically prepared data show you the current
consumption and whether the monthly costs are within the limit.
Possible power guzzlers are thus quickly detected and eliminated.”
(Innogy Smart Home 2019, website content)
Savings of energy and money are frequently associated with notions of a simple life, where
technology does the work for the residents and seamlessly supports them in saving time,
energy, and money The possibilities of remotely controlling what is happening within the
home are prominently addressed within the industry visions and positively presented
together with imaginations of social life and of how people can embed these technological
features into their social relations within the family:
“Your kids are proud. For a week now, they've been taking the bus
home alone after school. Because being picked up by mom and dad
has become embarrassing. Thanks to the Magenta SmartHome
compatible cameras, you can still be sure that they arrived home safe
and sound without embarrassing them.” (Magenta 2020, website
content)
This quote is a prime example of how social relations are envisioned by smart home
providers and how configurations are presented that depict the smart home as a
technologically supported enhancement of everyday life. Life should “become easier”, and
parents can use digitally connected technologies to take care of their kids and to monitor
their behavior within the home: “Children keep you on your toes - and thanks to your
networked home you are always one step ahead of the little ones” (Magenta Smart Home
2020, website content).
The industry vision of the comfortable, safe, simple, and effortless smart home embraces
notions of emotionalization (e.g., your home awaits you) and individualization while
creating a sense of anxiety and urgency. The notion of control and controllability and the
claim about a simpler, more relaxed and enhanced everyday life through technological
progress and the modernization of the home are the prevailing notions identified in our
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analyses. The smart home is legitimized through personalization, e.g., a strong focus on
individual adjustments and a sense of emotionality to align the use of digital technologies
with everyday life routines and create a sense of simplification.
User vision: The Convenient, modern and controllable smart home
The user visions portray the smart home as convenient and comfortable and a technology
that supports the inhabitants and makes everyday life easier. The interviewed users of
smart home technologies in Germany articulate expectations of “safety and control” and
the possibility to have a “look at their homes from abroad”. The interviewed users can be
characterized as early adopters who promote the use of smart home technologies and do
not have a strong focus on risks or privacy issues, which are being increasingly discussed
in Germany (Pohlmann, 2021). Within the user visions, we observed similarity in several
notions of comfort and convenience to those in the industry visions. We interpret this issue
as a result of successful marketing strategies of smart home providers, at least among the
user groups we interviewed, which showed significant motivations towards technology
enthusiasm and consumerism (Pohl et al., 2022).
When asked about the reasons why they have a smart home system, the interviewees
answered that the possibilities of remote control make their lives more comfortable,
convenient and easier:
“Well, let me put it this way, it just makes you feel more comfortable.
There are a lot of things that you can do on the road. You can control
a lot of things with your mobile phone or tablet; you are more flexible
in that respect. And yes, it simply makes everyday life easier.”
(Interview #7)
Users often addressed issues of time savings and relief and perceived the smart home as
facilitating everyday life and reducing workloads:
“Well, it's a work release for me. Let's just say, something that makes
my job a little easier. Convenience, I honestly have to say. And
progress, I would also say.” (Interview 11#)
Opportunities for safety and savings were also proclaimed by the smart home users when
asked about what they expected from their smart home system before buying it: I hoped
that I would feel safer because then I would know when someone tries to enter the
apartment and that it is possible to save electricity” (Interview #12).
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The attribution of control and especially the possibilities of remotely controlling devices
within the home were frequently stated by users. They estimated increased control over
their devices and that they could control what is going on within their home:
“[…] that I have a central control unit for my devices via my
smartphone, which I always carry with me so that I can access these
devices at any time and check their status.” (Interview #8)
“And I've got pets, you can always look after. What about them?
That's a nice thing.” (Interview #11)
The vision of “safety and control” not only refers to technologically induced control but
introduces enhanced social control as well. The social relations within the home might
strongly be affected by smart home technologies because of their potential to surveil nearly
every aspect of home life. As one interviewee puts it:
“It's funny when the wife calls and says: ’Empty the dishwasher, I just
got a push message, the program is ready’. [Laughter]” (Interview
#2)
As our findings reveal, the vision of control and safety aligns with the technological and
social features of the smart home and contains possible changes in social relations within
the home through digital technologies. Users legitimize the smart home for its possibilities
to “enhance everyday life”, keep everything “under control” and make the home more
convenient.
Policy Vision: The ecological smart home, for climate protection “Made in Germany”
In Germany, the smart and connected home is considered an important economic sector
providing business opportunities for a wide range of companies. The market for smart
home technologies is expected to grow up to 47 per cent within the next years (BMWi,
2017). The term smart home is used synonymously with smart living, which is also the
name of the smart living business initiative (Smart Living Office) of the Ministry for
Economic Affairs and Energy (BMWi). This initiative has set itself the goal of
“accelerating the transfer of innovations to the market, removing existing obstacles and
developing sustainable market strategies” (BMWi 2017, p. 5) as well as “providing
political support for the development of Smart Living” (BMWi 2017, p. 6). In this manner,
the Ministry is the most active in smart home developments, with a strong focus on
promoting economic development.
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The analysed policy documents from the BMWi (17 documents) put a strong focus on the
potential of smart home technologies for reducing energy demand and contributing to
climate protection and reducing CO2 emissions. The climate protection focus is a core
issue in the policy documents and is mentioned frequently. The potential of smart home
technologies to help in reaching climate protection goals is put forth as a main argument
for promoting this technology. The concept of the smart home has even been
argumentatively connected to the Paris climate agreement:
“Since the beginning of December, negotiations have been taking
place in Madrid on how to achieve the goal of the Paris Climate
Agreement to limit global warming to less than two degrees. In
addition to their effectiveness, an important criterion for the success
of climate protection measures is the extent to which broad sections of
the population can accept and support the solutions. In this context,
technologies for the smart home have enormous potential.” (Smart
Living Office at BMWi 2019, p. 1)
At the same time, a position paper of the Smart Living Office at BMWi points out that
“currently [...] some legal, formal, and infrastructural barriers are still slowing down the
CO2 reduction potential of building automation and energy management systems” (BMWi
2020, p. 1). The smart home is envisioned as indispensable and one of the most important
technologies to reduce carbon emissions in the building sector.
The Smart Living Office at BMWi reveals the strong ties between the smart living industry
and the German ministry for economy and energy. The chief executive of the Smart Living
Office is, for example, the chairman of the Federal Association of German Housing and
Real Estate Companies e.V. (GdW). Consequently, it comes as no surprise that the
activities of the BMWi have a strong focus on fostering economic development of the
smart home sector in Germany and emphasizing potentials instead of risks. Expert
opinions and scientific studies with energy scenarios commissioned by the Smart Living
Office are used to underpin the promoted potentials:
“With building automation, digitalization is opening new options to
reduce greenhouse gas emissions from buildings in a cost-effective
way. Between 2.1 and 7.5 million tonnes of CO2 equivalents can be
saved, depending on the level of equipment.” (Beucker and
Hinterholzer 2019, p. 8)
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Simultaneously, Germany wants to position itself as a pioneer of secure and safe solutions
that protect consumer rights and rely on high standards concerning cyber security:
“Although other countries are already more advanced in some smart
living areas, the solutions from providers in Germany are particularly
convincing in terms of data protection and security.” (BMWi 2019, p.
2)
The standardization strategy of the BMWi points out that a “Standardized communication
platform and the 'Privacy and Security by Design' approach can become the trademark
Made in Germany” (BMWi 2019, p. 16). Aspects such as consumer protection, data
security and product liability are also addressed in the two documents from the Federal
Ministry for Justice and Consumer Protection (BMJV). An important development was the
establishment of the “Gebäudeenergiegesetz” (Buildings Energy Act - BEG), which was
adopted at the end of 2020. This act marks an interesting development regarding the
institutional stabilization of smart home visions because it entails huge subsidies for digital
building technologies, including smart home technologies. Consequently, the industry
promoted these new funding opportunities as a great advancement:
“This is a big step for the entire industry and will ensure the success
of Smart Living in Germany. The BEG is a courageous and forward-
looking project that will provide the foundation for achieving the
climate targets in the building sector.” (Smart Living Office at BMWi
2020, p. 2)
Our findings reveal that policy visions focus strongly on climate protection as a crucial
goal in applying smart home technologies. Smart homes are envisioned as a means to
improve the market position for German smart home providers and simultaneously
contribute to national and international climate protection goals. In Germany,
developments that lead to an institutional stabilization of the smart home visions can be
observed, especially regarding the allocation of resources and funding schemes, e.g., the
BEG. Furthermore, the visions become anchored institutionally through standardization
strategies as well as through efforts to standardize smart meter infrastructure (Meister et
al., 2018).
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2.3.7. Analysis and discussion: stabilization of emerging smart home imaginaries
through legitimation
Our empirical findings show the different promises, potentials and expectations that can be
found within the analyzed visions. The actor groups in our analyses can be regarded as
promoters of the smart home who advocate for the smart home. From industry and users in
homes, the smart home is envisioned as a technology that supports people in dealing with
social issues of everyday life and provides convenience, comfort and control. Policymakers
envision the smart home as a secure and safe solution that helps to save energy and
contributes to climate protection. Our empirical analyses showed that the envisioned smart
home is fueled by different legitimation strategies that, together, have the potential to
foster stabilized STI of digitalized homes in Germany.
To answer our second research question, we looked at the ways of legitimacy formation
through the visions and the related actions of various organizations and individuals
(Bergek et al., 2008). Legitimation is important for the institutional stabilization of
emerging imaginaries because it “justifies the institutional order by giving a normative
dignity to its practical imperatives” (Berger and Luckmann, 1967 p. 179). The normative
rationales and justifications we found in the smart home visions can reveal the ways of
reasoning and how benefits are naturalized (Jasanoff, 2015).
We identified four different legitimation strategies within the smart home visions: (1)
cognitive/emotional alignment, (2) solutionism, (3) coupling with normative goals and (4)
expert/scientific legitimation (Table 7). These strategies overlap and are not mutually
exclusive but are rooted in different legitimation sources.
Legitimation
strategies
Description
Elements of the
strategy in smart
home visions
Prominence and illustrative evidence
(1) Cognitive/
emotional alignment
Emphasize individuality and
flexibility and portray the new
technological solution as
adjustable to personal needs.
Envision the smart home as a
means to simplify, enhance
and support everyday life.
Individualization
Simplification
Enhancement of
everyday life
The strategy of cognitive/emotional
alignment most prominent within the
industry visions and could also be
observed within the user visions.
Industry: “Using smart systems in your own
home is about much more than just
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Align the affordances of the
smart home with individuals
and their cognitions, beliefs
and judgments.
technology. It's about feeling.” (EQ3 Home
2019, website content)
“[the smart home] takes the work off your
shoulders and becomes more comfortable all
by itself. (Magenta Smart Home 2020, website
content)
(2) Solutionism
Imagine the smart home as a
solution that can “re-capture”
control within the home
(burglaries, pets, children) and
achieve money- and time-
savings through technological
enhancement.
Provide a technical solution to
social problems within
households (such as social
control).
Controllability
Secureness
Economization
The strategy of solutionism was found
within the industry visions and the user
visions.
Industry: “With Magenta Smart Home you
always have your home in view and can feel
relaxed and secure.” (Magenta 2020, website
content).
Users: “[…] that I have a central control unit
for my devices via my smartphone, which I
always have with me so that I can access
these devices at any time and check their
status." (Interview #8)
(3) Coupling with
normative goals
Envision the smart home as a
solution to urgent societal
challenges such as climate
change and environmental
protection.
Create legitimacy for the smart
home by referring to the
values of the broader social
environment.
Energy savings
Emission
reductions
Climate
protection
The strategy of coupling with normative
goals is by far the most prominent within
the policy visions and can also be
observed, but to a lesser extent, within
the industry visions.
Policy: […] negotiations have been taking
place in Madrid on how to achieve the goal of
the Paris Climate Agreement to limit global
warming to less than two degrees. […] In this
context, technologies for the smart home have
enormous potential.” (Smart Living Office at
BMWi 2019: 1)
(4) Expert/scientific
legitimation
Provide evidence by using
scenarios, prospective
calculations and surveys to
justify the appropriateness and
need for the implementation of
the envisioned smart home.
Forecast of
energy savings
and CO2-
emission
reductions
Numbers and
statistics as
evidence
The strategy of expert/scientific
legitimation is by far the most prominent
within the policy visions and can also be
observed, but to a lesser extent, within
the industry visions (such as statistics of
burglaries).
Policy: “Between 2.1 and 7.5 million tonnes
of CO2 equivalents can be saved, depending
on the level of equipmen.t” (BMWi, Press
Release citing Beucker & Hinterholzer 2019)
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Table 7: Strategies of legitimation within smart home visions in Germany
The first legitimation strategy is cognitive/emotional alignment. This strategy especially
refers to the emotional dimension employed within the visions that justify the smart home
as a way to simplify life and relieve the inhabitants from the burdens of everyday life. We
mainly found this strategy within the industry and the user visions in Germany. These
overarching notions of convenience, simplicity and control have been found in studies
from Australia as well (Strengers et al., 2020b). The strategy seeks to address individuals
and their cognitions, beliefs and judgments (Suddaby et al., 2017) and how technologies
are embedded in the meaning system. Digital technologies are said to enforce the
singularization of objects, subjects and the social in general (Reckwitz 2018) and entail
processes of aligning the affordances of the smart home with how people cognitively make
sense of the world. The smart home is portrayed as a way to enhance life through
individualization and simplification while relieving people from the burdens of everyday
life. The strategy contributes to the institutional stabilization of emerging smart home
imaginaries because it refers to the ways of reasoning (Jasanoff, 2015) and how people
make sense of what the technology means for them (Meyer, 2019).
The second strategy, solutionism, was found predominantly within the industry visions but
also within user visions. We named this strategy in this way because the concept of
solutionism is a concept or ideology. The concept of solutionism was first put forward by
(Morozov, 2013) and has been the focus of much research since. Solutionism is the
tendency to seek to solve problems without really questioning what makes them
problematic in the first place. Our analysis reveals that this legitimation strategy of creating
problems while at the same time providing a solution for the self-constituted problem can
be observed clearly within our analysis. Especially the industry visions create a sense of
urgency and necessity for smart home systems to protect people against threats that might
occur in the “world outside”. This strategy relates to the normative assumption about the
home and how the smart home affects social relations and the concept of home (Gram-
Hanssen and Darby, 2018). The smart home is portrayed as supportive and satisfying and a
way to re-capture control within homes.
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The third strategy, coupling with normative goals, was found mostly within the policy
visions, where the smart home is related directly to achieving climate reduction goals.
However, in energy research, the climate promises of smart homes are regarded as
questionable, especially those concerning raising lifestyle expectations (Nicholls and
Strengers, 2019), which may undermine intended energy savings (Strengers et al., 2020b).
Normative goals such as climate protection and other “grand challenges” form a strong
basis for justifying new technologies. But often what it are underestimated are the long-
term effects that implementing a certain vision might have and the environmental burden
that all the new digital devices entail (Pohl et al. 2021). From that perspective, this
legitimation strategy might lead to material intense development paths and a so-called
“burden shifting” (Ipsen et al., 2019) instead of contributing positively to climate
protection goals.
The last strategy of expert/scientific legitimation seems to be relevant especially in phases
of technology development when there is little experience and experts are providing
information about performance and potential (Bergek et al. 2008). Within our analysis, this
strategy was mainly applied to provide support from scientists for the appropriateness of
the respective solution. The strategy is used to gain support for innovation policies that
promote the smart home and new funding and subsidy schemes. We also found this
strategy within the industry visions, where the need for smart home technologies is
justified by using statistics. This allocation of resources is an indicator of performativity
(Dignum et al., 2018), and the strong relations between ministries and the smart home
industry contribute to the institutional stabilization.
All these strategies contribute to stabilizing emerging smart home imaginaries through
legitimation. These legitimation processes foster the emergence of more stable STI. The
information on the prominence of the legitimation strategies within the visions (Table 7,
column 4) shows a difference between the actor groups. Industry and user visions are much
more consistent in how they legitimize the smart home. They both mainly refer to
individualistic promises and prospects and justify the smart home with improved
satisfaction of personal needs or the enhancement of the private household, aspects that can
be mainly found in the first and the second legitimation strategies. The legitimation
strategies 3 and 4, which were most prominent within the policy visions, focus more on
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collective benefits for the environment or society as a whole. The policy visions also
emphasize more the ecological advantages of smart home technologies.
The four legitimation strategies show the multidimensional ways of reasoning and
justification that contribute to the institutional stabilization of emerging smart home
imaginaries. Industry and smart home users anchor their visions emotionally. Those
visions seek to shape individual perceptions about the role of technologies in homes.
Policy visions depict the smart home as a solution to societal and especially environmental
problems and thus seek to anchor smart home visions in collective meaning systems by
aligning the visions with prevailing norms and belief systems.
2.3.8. Conclusion
In our paper, we analyzed smart home visions from industry actors, users in homes and
policymakers in Germany. We found that the industry is envisioning the smart home as a
comfortable, safe, simple and effortless smart home and that users envision the smart home
as a convenient, modern and controllable home. Policy visions emphasize the ecological
contribution and imagine a smart home for climate protection made in Germany. We have
identified four strategies of legitimation in German smart home visions:
cognitive/emotional alignment, solutionism, coupling with normative goals and
expert/scientific legitimation. For the industry and user visions, the legitimation strategies
we identified refer more to the level of individual benefits and the enhancement of the
private household. The legitimation strategies of policy visions in Germany refer to
broader societal challenges and justify smart home technologies with normative goals such
as climate protection.
Our analysis makes two main contributions to current research. First, we show that the
under-researched field of legitimacy and imagined futures may provide important insights
into the institutional stabilization of emerging STI. The way smart homes are legitimized in
visions from different actors illustrates why those visions are able to influence policy
priorities, research agendas or funding schemes. Our research shows that legitimation
processes are an important part of the process of institutional stabilization, which makes
fleeting visions (Hilgartner, 2015) more collectively shared.
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Second, we show that legitimation strategies from the smart home industry, users in homes
and policymakers in Germany downplay risks and challenges related to digitalized homes.
Our contribution, thus, illustrates how risks and benefits are distributed in emerging smart
home imaginaries. These legitimation strategies are contributing to the manifestation of a
smart home imaginary of techno-hedonism (Dahlgren et al., 2021). The focus of attention
is steered away from the negative consequences, such as domestic surveillance (Maalsen
and Sadowski 2019), control or abuse (Sovacool et al., 2021) or the redistribution of
control within households (Gram-Hanssen and Darby, 2018). Also disregarded are the
remaining challenges of intersecting inequalities related to gender, class or socio-economic
status, which are relevant to accessibility and the ways of engaging with smart home
futures (Dahlgren et al. 2021). Especially in German policy visions, the environmental
savings potentials of the smart home are put forward to justify the appropriateness of smart
home technologies and benefits are demonstrated through scientific evidence by using
scenarios and prospective calculations. This legitimation process is an important element in
facilitating policy implementation (Dignum et al., 2018).
Similar mechanisms have been identified for smart meter rollout in the UK, where policy
actors are actively engaged in legitimizing certain sociotechnical futures and play an active
role in the enaction of technologies (Hielscher and Kivimaa, 2019). The visions that, in
their formation phase, are only shared between small collectives of actors gain traction
through several legitimation strategies, which anchor those visions in collective meaning
systems and influence political priorities. The question arises of where the democratic
discussion should take place to weigh up advantages and disadvantages appropriately.
Further research should investigate if our legitimation strategies are applicable in other
fields, where emerging technologies are presented as a solution to the most pressing socio-
ecological challenges such as Smart Cities for Sustainable Urban Development (Angelidou
et al., 2018) or Artificial Intelligence for Sustainability (Vinuesa et al., 2020).
The role of legitimation in promoting digital (energy) futures and stabilizing shared
perceptions of futures that should or should not be realized is crucial for identifying who
owns the future that those powerful visions invigorate.
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2.4. Publication D: Smart grids and institutional change: Emerging
contestations between organisations over smart energy transitions
2.4.1. Abstract
Smart grids are promoted as promising pathways for dealing with new grid challenges that
have arisen by the introduction of renewable energies. In Germany, increasing shares of
volatile renewables have led to a growing number of smart grid pilot projects and related
regulatory and market developments. Even though, much has been done to develop the
smart grid, significant difficulties remain, in particular, the re-negotiation of new roles and
responsibilities of the organisational actors involved. From a sociological perspective,
these shifts imply changes to current institutional arrangements within energy systems.
Drawing on new organisational institutionalism and a qualitative analysis of German smart
grid developments, this paper sheds light on organisations’ differing practices aimed at
creating, maintaining and disrupting institutions (i.e. institutional work). First, we show
how organisations’ existing roles, rules, norms, and beliefs are being challenged (or not)
through the rise of smart grid technologies and what contestations have arisen within the
smart grid field. Second, we analyse how organisations attempt to influence institutional
changes and identify five different forms of institutional work conducted by actors in the
German smart grid field. The paper demonstrates how organisations within smart grid
developments attempt to reconfigure institutional arrangements in diverging or even
contradictory ways. The paper reveals how the re-institutionalisation processes related to
smart grids require fundamental changes in the common meaning system. Implementing
these changes will remain a challenge if actors try to maintain existing institutional
arrangements.
Keywords: Smart Grids, organisations, institutional change, issue-based field, institutional work
2.4.2. Introduction
The German ‘Energiewende (sometimes called ‘energy turnaround’) has led to the need of
integrating fluctuating renewable energies into the German electricty grid. As part of these
99
developments, high expectations have been expressed when implementing smart grid
technologies to match renewable energy supply and demand. The basic idea of a smart grid
‘amounts to coupling the electricity delivery infrastructure with modern telecommunications
and sending technology (…) the real promise of the smart grid is the ability to process and
analyse large amounts of information’ (Blumsack and Fernandez, 2012, p. 61 p. 61) to cope
with the future energy supply challenges (Muench et al., 2014) and create a more sustainable
energy system (e.g. Clastres, 2011). Advocates consider smart grids as a solution for ‘almost
every thinkable energy issue’ (Verbong et al., 2013) but there is lack of a shared vision
(Tricoire, 2015) and common definition (Konrad and Scheer, 2015). In addition to offering
technological opportunities to integrate fluctuating renewable energy, smart grids are said to
solve a wide range of social challenges (Skjølsvold et al., 2015), such as enabling new
practices of flexible energy consumption (Smale et al., 2017). As argued by Lösch and
Schneider, future smart grid developments require substantial changes to existing
relationships, constellations and interactions of all actors (Lösch and Schneider, 2016).
Smart grid developments are referred to as all activities aimed at testing, demonstrating and
implementing smart grids. These developments profoundly challenge incumbent paradigms
and patterns of thought within the current energy system (Reetz and Göhlich, 2020). It is the
existing institutional order that is challenged and becomes the subject of ongoing
negotiations between actors in smart grid developments. For example, the shift from
centralised actors and structures to local self-organising structures implies a fundamental
change in common meaning systems. This paper aims to gain a better understanding of how
smart grid developments challenge existing institutional arrangements. Conceptually, our
work is based on organisational institutionalism, which is a sociological perspective on
institutions with a particular emphasis on organisations. We aim to show how organisations
involved in German smart grid developments engage in ‘institutional work’ i.e. trying to
actively shape the respective institutional changes so that they can take up their preferred
roles and responsibilities. Their endeavours have led to a multiplicity of aims, interests and
belief systems linked to smart grid developments that currently exist alongside each other.
In our analyses, we focus on the overarching contestations and forms of institutional work
that occur within the German smart grid field, of which pilot projects are an important part.
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Although the key roles of institutions have been acknowledged in energy system
transformations (e.g. sustainability transitions have conceptually been founded on
institutional theory) (Geels, 2004), this conceptual framing has been under-utilised for some
time (Gailing and Moss, 2016). Several scholars have indicated the relevance of changing
institutional structures for the development of smart grids, or more generally smart energy
systems (Becker et al., 2016; Erlinghagen and Markard, 2012; Fuenfschilling and Truffer,
2014) and called for institutional theory to be brought into discussions on low-carbon-energy
transitions (e.g. Andrews-Speed, 2016; Nilsson et al., 2011). Recently institutional theory
and new institutionalism have received considerable attention for the way in which they
conceptualise socio-technical dynamics in energy transitions (Jehling et al., 2019), and there
is a growing body of literature applying institutional theory to energy transitions (e.g.
Andrews-Speed, 2016) or the adoption of smart technologies such as smart meters (Kallman
and Frickel, 2019). Since smart grids consist of diverse layers of socio-cultural processes
and organisations, all stakeholders, from energy suppliers to households, have to undergo
fundamental changes. These changes do not only have to do with their role but also their
routine practice and beliefs about how energy should be produced, transported and
consumed. Consumers are turning into prosumers, transmission system operators have to
coordinate flexible energy production, and energy suppliers have to introduce new ways to
incentivise flexible energy demand practices. As part of these on-going transformations,
actors alter their current positions and deal with conflicting interests (Schmid et al., 2016).
Crucial to implementing smart grids is the establishment of common rules about how the
activities and responsibilities of existing and emerging organisations (such as IT-developers
and start-ups) can be coordinated within a highly heterogeneous field (i.e. the smart grid
field consists of, for instance, energy suppliers, transmission and distribution system
operators, energy consumers, aggregators, and ICT/software and hardware providers).
Efforts to establish such rules have been subject to contestations due to diverse interests,
opportunities to benefit (or not) and different organisational cultures (e.g. start-ups versus
large established organisations).
This paper sheds light on the institutional change processes linked to German smart grid
developments in two ways. First, we analyse relevant contestations within the smart grid
field, and investigate how actors’ existing practices linked to their roles, norms and beliefs
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are challenged (or not) through introducing smart grids. Second, we examine how actors
attempt to influence and/or steer these institutional changes. Conceptually, we draw on new
institutionalism to examine the institutional changes linked to smart grid developments. In
particular, we make use of the following three concepts: organisational field (DiMaggio and
Powell, 1983), or more specifically issue-based field (Hoffman, 1999), pillars of institutions
(Scott, 2008) and institutional work (Lawrence and Suddaby, 2006). These concepts help to
develop an understanding of how the institutional order (i.e. institutionalised rules, roles and
belief systems) is being challenged through current smart grid developments, and how
organisations are attempting to influence efforts to advance smart grid deployments.
We address the following research question:
What challenges do organisations involved in smart grid developments currently
face and how do they attempt to engage in processes of institutional change?
We focus our analysis on the contestations between organisations, specifically formal,
complex or large-scale organisations, which are defined as social units characterised by a
planned order and goal-oriented activities(Mayntz, 1965). When we talk about actors and
actions, we refer to collectively organised actions taking place in and/or between
organisations and do not focus on individual users and their roles within smart grid
developments [4, 2527]. The remainder of this paper is structured as follows: Section 2
provides information on smart grid developments in Germany and situates the paper in the
academic literature on smart grids. It is followed by an outline of the conceptual framework
(Section 3) and a description of the methodological approach (Section 4). Section 5 presents
the findings, including the relevant organisational actors and core contestations between
them within the smart grid field in Germany. Section 6 discusses the different forms of
institutional work identified and their relevance for smart grid developments. In conclusion,
we consider why the introduction of smart grids has not met initial expectations.
2.4.3. Background: Smart grid developments in Germany and the role of
Institutions
The growing penetrations of renewable and distributed energy resources pose significant
challenges for the stability, efficiency and reliability of existing energy system operations
(Gangale et al., 2017). In Germany, the share of renewable energy in electricity production
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increased from 8.6% in 2002 to 50.5% in 2020
8
. Consequently, since 2008, the
implementation of smart grids has become one of the main issues in energy policy
developments and funding programmes in Germany. The first initiative to support smart
grids was a funding program called ‘E-Energy - ICT-based energy system of the future’
launched by the Federal Ministry of Economics and Energy (BMWi) in partnership with the
Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (BMU).
Between 2008 and 2013, six smart grid pilot projects were initiated to establish several smart
grid model regions and develop recommendations for a smart grid roadmap. In 2011, the
German Federal Network Agency for Electricity, Gas, Telecommunications, Post and
Railway (Bundesnetzagentur) led an attempt to define smart grids and introduced a
distinction between smart grids (i.e. aspects related to network capacity) and the smart
market (i.e. aspects related to amounts of energy) (Bundesnetzagentur, 2011). The German
Federal Association of the Energy and Water Industry (BDEW) defined a smart grid as,
‘An energy network, which integrates the consumption and feed-in
behaviour of all market participants connected to it. It represents an
economically efficient, sustainable production system that has the aim
to create low level losses and high availabilities`
own translation
[30
p. 12].
In 2014 and 2015, a ‘Weißbuch’ (white book) and ‘Grünbuch’ (green book) called ´Ein
Strommarkt für die Energiewende` (an electricity market for the energy turnaround) was set
in motion. All interested stakeholders were able to formulate position statements linked to
possible changes to the electricity market design, capacity reserve solutions and/ or
balancing responsibilities. In 2016, the BMWi funded four regions within the SINTEG
‘Schaufenster intelligente Energie’ (showcase intelligent energy) funding programme and
created a temporary regulation environment that allowed for ‘experimentation possibilities’.
These opportunities offered SINTEG participants to practically test new network operation
concepts, technologies, processes and business models. Another key step was the law on the
digitalisation of the Energiewende (LDW), which has predominantly regulated the rollout of
intelligent measurement systems (i.e. smart meters and related communication
infrastructures, such as smart meter gateways). Intelligent measurement systems are an
8
https://energy-charts.info/charts/renewable_share/chart.htm?l=de&c=DE (asessed 15.01.2021)
103
important technological premise for facilitating bi-directional information flow within the
electricity system (Wang et al., 2019). Beyond these technological challenges, the
‘Barometer Digitalisierung der Energiewende’ (barometer digitalisation of the energy
turnaround) in 2018 identified ‘adherence to traditional structures and working methods’ as
a reason for the poor progress in smart grids developments [32 p. 67]. The latest report stated
that the ‘involved actors should overcome thinking and working in silos’ [33 p. 57].
The development of smart grids is not only a technological endeavour but also a social one
(Kumar, 2019). Energy supply systems are highly institutionalised, they are full of
regulations, norms, and socially and culturally defined patterns of thinking’ (Wolsink, 2012,
p. 824 p. 824), which are potentially deeply challenged through smart grid developments.
New standards and regulations need to be developed, policies and market mechanisms have
to be adjusted, novel technologies require maturing (Zhang et al., 2017) and existing actors’
roles are being redefined within these developments. Reviewing smart grid projects across
Europe, Gangale et al. (2017) have suggested that the distributions system operators (DSOs)
will have to take a more active role in managing and operating their networks in order to
improve the efficiency, reliability and security of networks through smart grid technologies.
Grid operators are increasingly forced to conduct measures to redispatch and balance the
grid. Other organisations, such as technology manufacturers and information and
communication technology developers, have become increasingly interested in creating
smart grid technologies for the energy sector, bringing in novel technologies and business
models (Erlinghagen and Markard, 2012; Gangale et al., 2017). Existing demands and
expectations from a diverse set of actors draw attention to the fact that smart grid
developments are subject to societal negotiations processes in which actors bring their own
interests to the table (Stephens et al., 2015). The necessary coordination requirements
between heterogenous organisations and institutional changes that are part of these
negotiation processes pose huge challenges to the organisations involved (Skjølsvold et al.,
2015; Stephens et al., 2015). These changes include, for example, a paradigm shift from
centralised structures and markets to decentralised, regional and local self-organising
structures (Reetz and Göhlich, 2020).
So far, some of the social science research on energy transitions (e.g. Erlinghagen and
Markard, 2012) has highlighted the key role of institutions within smart grid developments
104
(e.g. Muench et al., 2014; Wolsink, 2012) and has argued that the study of institutions must
therefore form a key component of analysis and policy formulation’(Andrews-Speed, 2016
p. 223). Scholars have investigated the roles of particular groups of actors such as new
entrants (Erlinghagen and Markard, 2012), incumbent utilities (Mah et al., 2013) and the
smart grid industry (Tricoire, 2015). Other research has focused on issues of trust and
confidence (de Reuver et al., 2016) to build actors’ relations and stressed the importance of
collaborations between actors (Büscher and Sumpf, 2015). Andrews-Speed (Andrews-
Speed, 2016) has argued for a broader institutional perspective that pays attention to political
and economic systems, which determine the pace and path of energy transitions in a
particular country. Institutional theory has also been applied to compare low-carbon energy
system transformations across countries (Jehling et al., 2019). Fuenfschilling and Truffer
(Fuenfschilling and Truffer, 2014) have provided some conceptual foundations for
explaining levels of structuration of socio-technical systems as ‘degrees of
institutionalisation’ and make use of the notion of ‘institutional logics’ to understand how
structures become established in energy transitions (Fuenfschilling and Truffer, 2016, p.
299). With this paper, we strengthen the recent ‘rediscovery’ of institutional theory
(Andrews-Speed, 2016; Becker et al., 2016; Jehling et al., 2019) for explaining change
processes linked to smart grid developments.
Although there have been some attempts to overcome these challenges in Germany, in depth
analyses of the reconfigurations and contestations between organisations that occur within
smart grid developments are still largely under-researched (Lösch and Schneider, 2017). Up
to this point, little research has gone into looking more closely at the forms of ‘institutional
work’ actors engage in and how they shape the course of institutional changes. We address
this gap by shedding light on the institutional change processes linked to German smart grid
developments in two ways. First, by showing how actors’ existing practices, roles and beliefs
are challenged (or not) through the introduction of smart grid technologies. Second, we
reveal how actors attempt to influence and/ or steer institutional changes. Drawing on new
institutionalism and examining smart grid pilot projects makes it possible to study the
processes of institutional change (including negotiations between organisations) and
practices of institutional work (including the ways in which actors maintain, disrupt and
create institutions).
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2.4.4. Conceptual framework: Investigating institutional changes
Smart grid developments call for a change of existing institutions and institutional
arrangements (i.e. overarching rules and requirements such as regulations and standards)
(Scott, 2008) within the electricity sector. Due to these changes, organisations have to
undergo several adaptation processes, which could potentially hugely influence their day-to-
day operations, collaborations with other actors and business models (e.g. Gailing and Moss,
2016; Stephens et al., 2015). However, organisations do not have to accept these changes
without at least some resistance. They can actively attempt to shape negotiations and new
role allocations within these developments (Stephens et al., 2015).
To be able to examine these institutional changes, we draw on new institutionalism. At the
centre of this conceptual approach are questions that examine the way organisations respond
to institutional pressures (Meyer and Rowan, 1977), the varying institutions that structure an
organisational field (DiMaggio and Powell, 1983) and the ways in which different
organisations influence (and are influenced by) institutional changes (Hoffman, 1999;
Leblebici et al., 1991; Möllering, 2011). We make use of the following three concepts: a)
organisational field (DiMaggio and Powell, 1991), b) pillars of institutions (Scott, 2008) and
c) institutional work (Lawrence and Suddaby, 2006) to analyse how institutionalised rules
are challenged through current smart grid developments and how organisational actors
attempt to influence efforts to advance smart grid developments.
Organisational fields have been conceptualised as a group of organisations that ‘in the
aggregate constitute a recognised area of institutional life: key supplier, resource and product
consumers, regulatory agencies, and other organisations that produce similar services or
products’ (DiMaggio and Powell, 1991, p. 64 p. 64). Rather than defining ‘a field around
companies with a common product or market’, Hoffman (1999, p. 352 p. 352) has stressed
that fields should be conceptualised ‘around issues that become important to the interests
and objectives of a specific collective of organisations’ (Hoffman, 1999 p. 5). Focussing on
issues allows for an investigation of how organisations can ‘compete over the definition of
issues and the form of institutions that will guide the organisations’ behaviour’ (Hoffman,
1999, p. 352 p. 352). The concept of ‘issue-based-fields’ aids the process of revealing greater
complexity in field formation and of describing and analysing the dynamics of an issue-
based field (Hoffman, 1999).
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The field is conceptualised within a wider organisational environment with several
institutions i.e. ‘regulative, normative and cultural-cognitive elements that, together with
associated activities and resources, provide stability and meaning to social life’ (Scott, 2008,
p. 56 p. 56). The regulative pillar describes the explicit regulative aspects of institutions.
Rules, laws, policies, control and sanctions are the key elements and mechanisms of
compliance that give meaning to these institutions. The normative pillar makes up the
prescriptive, evaluative, and obligatory dimensions of institutions. That pillar is connected
to values, social norms, duties, and role expectations i.e. what is considered appropriate
behaviour and can be directed at all actors of a particular field (Scott, 2001) The third pillar
in Scott’s conceptualisation of institutions is the cultural-cognitive one. This pillar relates to
the shared conceptions and frames with which the world is interpreted, or with which
meaning is given, such as symbols, discourses and cultural categories.
Considering that ‘in highly institutionalised systems, endogenous change seems almost to
contradict the meaning of institution’ (Scott, 2001, p. 187 p. 187), the explanations of change
within issue-based fields need to be able to conceptualise how institutions constrain actors’
behaviours and also how actors can be knowledgeable agents, who are able to influence and
change institutions (Leblebici et al., 1991). Thus, the question of institutional change has
always dealt with the ‘paradox of embedded agency’ (Battilana, 2006; Garud et al., 2007;
Holm, 1995). How is it possible that actors shape institutions whilst at the same time being
embedded in institutions that are regulative, normative and cultural-cognitively supported?
(Möllering, 2011). In this paper, to overcome the paradox of embedded agency, we draw on
the notion of institutionalisation (i.e. considering institutional changes as continuous and
never finished) and institutional work (i.e. as deliberate activities of individuals and/or
organisations that aim to create, maintain and transform institutions). Möllering (2011, p.
468 p. 468) has conceptualised institutional work as practices that are ‘the connecting
element between single actions and the overarching meaning system of the organisational
field (own translation)’ (see Figure 9).
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Figure 9: Institutional work as practices in an organisational field (adapted from Möllering (Möllering, 2011))
Institutional change does not primarily occur through external shocks, such as economic
crises (Meyer et al., 1990); it also derives from within the field. As Lawrence and Suddaby
(2006) point out and previous studies have shown (Leblebici et al., 1991), it makes sense to
explain changes in organisational fields through the emergence of alternative practices that,
over time, appear to actors to be more legitimate while the legitimacy of the previously
institutionalised practice is eroded as part of the institutionalisation process (Leblebici et al.,
1991). By adopting a practice perspective on institutions, Lawrence and Suddaby argue that
research can focus on ‘the knowledgeable, creative and practical work of individual and
collective actors aimed at creating, maintaining and disrupting institutions’ (Lawrence and
Suddaby, 2006, p. 12 p. 12).
In the paper, we draw on the notion of an issue-based field that is an institutionally defined
arena formed around contested issues where different actors attempt to shape field level
institutions through practices aimed at maintaining, disrupting and creating institutions. This
perspective provides a distinct view on institutional change processes that emerge from
within issue-based fields and can enrich current discussions about the ongoing social change
processes related to developing smart grids. In this paper, we investigate which activities,
referred to as acts of institutional work (referring to Zilber, 2013), organisations undertake
to influence the institutional order and accelerate or slow down smart grid developments.
Moreover, we investigate how organisations in the smart grid field coordinate these activities
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that is marked by uncertainties and try and shape institutional arrangements in relation to
their own interests.
2.4.5. Methodology
The fieldwork for this research has been conducted as part of the research project
`Energienetz Berlin Adlershof`. The aim of that project was to set up a multi-energy-
microgrid in an industrial and research park in Berlin. The challenge was to create networks
made up of different energy carriers that can support the balancing of fluctuating renewable
generation (Bschorer et al., 2019). Considering the focus of the paper on forms of
institutional work that are linked to actors’ ways of working and interacting with each other,
we draw on mixed-methods qualitative research: in-depth interviews and a document review.
We conducted 18 in-depth interviews between 2015-2018 with a diverse set of actors from
organisations linked to the Adlershof project and other German smart grid pilot projects (i.e.
two large smart grid implementation funding programmes called E-Energy and SINTEG)
(see appendix for detailed information about who was interviewed). The interview sampling
process was mainly purposeful sampling followed by snowball sampling (Patton, 1990). We
started with actors from the Adlershof pilot project and then asked the interviewees about
other relevant actors within the German smart grid field. We stopped interviewing once no
new actor group was suggested by the interviewees and themes within the interviews started
to repeat themselves (i.e. saturation point was reached). The sample includes research
institutions, transmission system operators (TSO), distribution system operators (DSO),
aggregators, ICT/hardware/software-providers, energy suppliers, commercial customers,
policy/public administration and a local district energy manager (see Appendix). The face-
to-face and telephone interviews lasted 1-2 hours. Interviewees were asked about their
definition of smart grids, their organisation’s response to the German smart grid agenda,
relevant actors they engage with (or not), and particular interests and activities they follow
to influence any developments. We did not interview private householders because our focus
was on organisations and their roles in smart grid developments.
We combined the interviews with a document review to reveal relevant policy activities for
smart grid developments in Germany. Documents included statement papers from different
organisations regarding the `law on the digitalisation of the Energiewende` and related press
109
statements. The sample of 41 documents included statements from TSO, DSO, associations
representing different sectors (such as ICT/hardware/software providers, retailers, energy
providers and municipally owned energy providers), public authorities and non-profit
associations.
The evidence gathered was coded and a thematic analysis was conducted, making use of the
qualitative analysis software NVivo. The analysis was carried out in two phases. First, we
used an inductive approach to identify empirical themes connected to smart grid
developments. Several themes emerged from this coding process, e.g. actors’ changing roles,
activities to prepare for the smart grid agenda and expected benefits associated with smart
grid developments. Second, we analysed the interviews according to theoretically informed
themes, including the examination of the issue-based field and forms of institutional work
related to regulatory, normative and cultural and cognitive changes. This in-depth analysis
allowed us to gain insight into the contested issues that are part of institutional change
processes connected to smart grid developments in Germany. The documents were analysed
for existing and expected contestations with a focus on changing roles and responsibilities
when it comes to smart grid developments. We did not focus our analysis on every single
social, technological or regulative issue (such as data protection regarding private
households) but turned our attention to contestations between organisations including their
interactions and relations when implementing smart grids.
2.4.6. Findings
To present our findings, we first provide an overview of the relevant actors in the issue-based
field. Then, we describe key contested issues and negotiations between different actors that
transpire when examining the institutional work undertaken to create, maintain or disrupt the
institutions within smart grid developments.
Smart grid actors within the issue based smart grid field (SGF)
The smart grid field is composed of all organisations that `in the aggregate constitute a
recognised area of institutional life` (DiMaggio and Powell, 1983, p. 148 p. 148). This
section provides an insight into the key constituencies of the German smart grid field, i.e.
relevant organisations interacting with each other. The German smart grid field is made up
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of organisations directly engaged in smart grid pilot projects (most relevant are the projects
within the E-Energy and SINTEG funding programmes) and organisations that are more
generally relevant for smart grid developments in terms of policy and market frameworks
and standardisation processes, such as ministries, regulatory bodies and associations (see
Table 1). The smart grid field is composed of more established energy actors (e.g. energy
providers, public authorities, DSOs and TSOs) and new entrance actors (e.g. ICT/hardware
and software providers, aggregators).
Organisations/
group of actors
Most relevant
organisations in Germany
Main role(s) in existing German electricity system
Politics/public
administrations
(e.g. ministries and
regulatory bodies)
Federal Ministry for
Economic Affairs and
Energy (BMWi)
Federal network Agency
(BNetzA)
Federal Office for
Information Security
(BSI)
Provide regulations and standards
Initiate and implement legislations
Control and approve grid usage fees
Ensure the ‘proper’ operation of the electricity network
Ensure IT- and data security (esp. with regard to smart meter
technologies)
Transmission
system operators
(TSO)
50 Hertz
Amprion
Tennet
TransnetBW
All 4 TSO engaged in
smart grid pilot projects
Plan and maintain the high voltage grid
Guarantee the uninterrupted exchange of electricity
Ensure transmission grid stability despite fluctuating renewable
energies
Coordinate transmission grid activities
Distribution system
operators (DSO)
883 organisations (to
some extend municipally
owned ,Stadtwerke`)
21 DSO engaged in smart
grid pilot projects
(including `Stadtwerke`)
Operate (and sometimes own) energy distribution networks
Ensure that generation and consumption levels are balanced at all times
Coordinate distribution grid activities including sectoral coupling (e.g.
mobility, power-to-x, heat pumps)
Energy providers
4 large organisations in
Germany
(E.ON, Vattenfall, RWE,
EnBW) and several SME
(partly municipally
owned)
41 organisations engaged
in smart grid pilot
projects
Organise the production and distribution of energy
Produce centralised energy (e.g. coal- and gas fired power plants and
nuclear power plants)
Produce decentralised energy (e.g. wind power, biogas, photovoltaic
plants, and heat-pumps)
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Table 8: Constituencies of the German smart grid field (italic entries: Number of organisations directly engaged in the
considered smart grid pilot projects).
Within the issue-based smart grid field, we have identified three core issues and
contestations: 1) Who should get access and manage the data derived from smart meters to
create smart grids? 2) Who should balance and decide on the flexibility of the distribution
network? and 3) Who should be involved in developing demand side innovations for energy
customers? Several other issues also emerged through the data collection and analysis (e.g.
9
A current statistic counts 906 electricity network operators, but it remains unclear whether transmission network operators are
included: https://de.statista.com/statistik/daten/studie/173884/umfrage/zahl-der-unternehmen-in-den-einzelnen-marktbereichen-des-
energiemarktes/
10
Transport accounts for the remaining 2.3% of electricity consumption:
https://de.statista.com/statistik/daten/studie/236757/umfrage/stromverbrauch-nach-sektoren-in-deutschland/
Retailers
59 organisations9
5 Retailer engaged in
smart grid pilot projects
(some of them are
subsumed under energy
providers)
Trade through buying and selling electricity on the market, from power
stations or other energy producers, and pay network fees for using
distribution networks
Aggregators
12 active aggregators
operating in Germany,
2 Aggregator engaged in
smart grid pilot projects
Trade and supply energy without managing their own balancing groups
Pool and market generation plants, flexible consumer and storage
systems
Industrial &
commercial
customers
10 organisations from
several industries
engaged in smart grid
pilot projects
Consume electricity i.e. 73.1 % of overall electricity demand in
Germany (45.7 % industry, 27.4 % commercial)
Make use of flexible energy demand through demand side management
Private customers/
households
Private households &
neighbourhoods
one housing cooperative
engaged in smart grid
pilot projects
Consume electricity i.e. 24.6 % of overall electricity demand in
Germany10
Energy prosumers (i.e. producing and consuming electricity)
Research
institutions
More than 1000 publicly
finance ones in Germany
61 research organisations
engaged in smart grid
pilot projects
Conduct research mainly within pilot projects on technological,
regulative, social and governance developments
ICT/hardware/
software providers
64 organisations engaged
in smart grid pilot
projects
Provide ICT, hardware and software-solutions (e.g. smart meter, smart
meter gateway, communication interfaces, sensors, actors)
Develop products and services (e.g. platforms, big data analytics, IoT,
IT-security and cloud solutions)
Associations
More than 60 associations
within the energy sector
4 organisations engaged
in smart grid pilot
projects
Represent the interests of their members from various sectors
Engage in policy and market framework developments with regard to
smart grids (i.e. smart meter rollout, electricity market design,
standardization processes)
Other
Consultant agencies
Regional economic
development agencies
31 organisations engaged
in smart grid pilot
projects
Conduct consultancy & research
Provide funding
Develop regional networks
Encourage business developments
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security standards of smart grids). In this paper, we focus on the three issues because
interviewees mentioned them most frequently and they draw particular attention to how
institutionalised roles, rules and belief systems are being negotiated within smart grid
developments. The following three sub-sections illustrate how actors attempt to influence
and/or steer changes.
Who should get access and manage the data derived from smart meters to create smart
grids?
In Germany, the electricity grid is managed by four big TSOs and around 900 DSOs (in
2018, there were 883 DSOs
11
), which are responsible for managing the grid. During the
development of the regulatory instruments for the smart meter rollout, discussions emerged
about the costs and profits connected to the rollout. Beyond issues of general importance,
such as data protection and privacy that have also been discussed in other countries (Razavi
and Gharipour, 2018), the question of access to data was part of emerging contestations
amongst organisations between 2015 and 2018 in Germany. One of the core issues was to
decide which organisations, such as DSOs, TSOs, energy provider and/or aggregator should
gain access to the data collected by the smart meter. In Germany, the discussions especially
occurred between DSOs and TSOs. Although DSOs were responsible for installing the smart
meters and managing the repayment from consumers, the TSOs wanted to claim access to
the data collected by smart meters and promote their new role as ‘data platform operators’
within smart grids. These differing expectations about who would get access and manage
the data created a fundamental conflict between TSOs and DSOs that could be witnessed at
events organised by standardisation bodies (e.g. DIN, German Institute for Standardisation).
‘During events organised by the standardisation bodies that regulate
collaboration between TSOs and DSOs, sparks are currently flying.
The topic is filled with politics, who can get access to what type of
data.’ (Interview#12)
The TSOs argued that it makes sense to shift demand-side management responsibilities
connected with the smart meter rollout to them instead of leaving the responsibility with the
DSOs. Their main argument was that it is not efficient to build data management tools for
11
Bundeskartellamt. n.d. Number of electricity network operators in Germany in the years 2006 to 2018. statista. Access on 20 October
2020. available at https://de.statista.com/statistik/daten/studie/152937/umfrage/anzahl-der-stromnetzbetreiber-in-deutschland-seit-2006/
113
each of the nine hundred DSOs but rather to go for the notion of concentration and
centralisation’ through the TSOs.
‘This was the big discussion […] if this new tool needs to be created
then it makes sense […] to build it once or four times rather than nine
hundred times.’ (Interview #3, TSO)
The DSOs tried to defend their responsibilities by referring to their existing expertise and
experience in interacting and managing their consumer base, as outlined by one of the DSO
interviewees, speaking about the future prospect of TSOs taking on board some of their
current roles:
‘I feel it is foolhardy for them to get access to our distribution
networks and even potentially control flexible consumers. They will
not be able to do this. There is a lot of politics involved in these
activities.’(Interview #14, DSO)
‘Regulations should not lead to existing contractual relationships
being unnecessarily blown up so that they become expensive and
impractical in their application. This will not increase the acceptance
of consumers and will enhance bureaucracy for all parties.’ ((VKU,
2015)
12
, Association of publicly owned companies)
The DSOs have felt disadvantaged through the proposal of the law, as outlined by the
Association of Municipal Companies (VKU) press release statement:
‘The VKU (...) views this proposal as a fundamental interference into
established roles that disadvantages DSOs. The grid balancing
responsibilities that currently lie with the DSOs would be transferred
to the TSOs.’ ((VKU, 2015), Association of publicly owned
companies)
The shift of responsibilities from DSOs to TSOs was also criticised by the Association of
Software and Service Providers:
‘The shift of competences from the DSOs to the TSO will affect the
DSOs in the future
In a more decentralised energy world,
responsibility should generally remain decentralised, which is why we
are very critical of the shift of responsibility’ ((VKU, 2015),
Association of publicly owned companies)
12
DSO & Public Utility Association
114
Within the process, the DSOs put forward the argument that more actors need access to the
data for grid management purposes:
‘Only if the distribution network operator has unrestricted, prompt
and as direct access as possible to the relevant data will
the DSO
be
able to control the networks intelligently in future and thus make a
decisive contribution to the success of this transformation process
towards more decentralised structures.” ((VKU, 2015), Association of
publicly owned companies)
At that time, the four TSOs were partly privileged because they got funding from the
German government to develop data handling systems that allow them to get access to
aggregated data from smart meters for grid management activities, as suggested by one of
the TSOs interviewees:
‘They argued that they do not forbid DSOs to build their own system,
we just pay for it four times […] We do not want to act like Google
and make use of people’s data. We just consider it to be a regulatory
role. Any third party can make use of the data if they gain the
permission of the customer.’ (Interview #3, TSO)
These issues and negotiations illustrate the acts of institutional work that are conducted
within these change processes by the different smart grid organisations. TSOs have mainly
tried to create institutional arrangements to establish their new role within a smart grid (i.e.
owner and manager of data created by smart meters). They have made a case for the
centralisation of data management and concentration of financial resources to be able to
reconfigure the existing institutional settings in the energy sector (i.e. gaining access to the
distribution network and its customer base). The ‘centralisation’ argument has put the DSOs
in the position of defending the incumbent order (i.e. their existing roles and responsibilities
in managing the distribution networks). The final decision within this process, which was
achieved in 2019 was the concept of a star-shaped communication from smart meter
gateways, i.e. data is processed within smart meter gateway and only the actors who get
permission from the energy customer are able to access that customer’s data.
Who should balance and decide on the flexibility of the distribution network?
Since renewable energy is often produced within decentralised networks, the distribution
grid is strongly affected by the changes that go alongside smart grid developments. There is
a growing need to develop flexible networks within the distribution grid. At the moment, the
115
role of the DSOs is to transmit energy and, as a result, keep the grid stable. In the future,
they will have to introduce new flexibility methods (e.g. demand-side response), creating
interconnections between ‘more intelligentenergy producers and consumers. Discussions
surrounding the future role of the DSOs are often at the heart of smart grid developments
because their role must fundamentally change, albeit within the confines of existing
regulations, i.e. since the unbundling directive, implemented at the beginning of the 2000s,
DSOs have to operate independently of the local utility. Moreover, it remains unclear if the
DSOs (especially the smaller ones) are willing and able to fulfil these expected roles. For
this actor group, developing the capacity and resources to create smart grids still seems to
be a long way away, as one interviewee has argued:
‘For part of our field experiment in Lower Bavaria, there is a
medium-voltage grid where nothing is digital.’ (Interview #12,
Research Institution)
Current measuring instruments are relatively rudimentary when it comes to more
‘intelligent’ ways of balancing the grid. Numerous operations rely on reading the measuring
equipment manually and are far from being digitalised. Furthermore, our research has shown
that this actor group is comparatively heterogeneous, not only because of the size of the
distribution network and energy mix in the network or the ownership structures (i.e.
municipally or privately owned) but also with regard to the actors’ aims and strategies.
Actors’ interests, roles and aspirations towards a smart grid are extremely diverse (e.g. large
DSOs are pushing smart grid developments forward and smaller ones are much more
conservative). Shared visions are hard to develop across this group. Not all DSOs try to
prevent institutional changes towards smart grid developments. Some of the DSOs are
innovative and try to engage in pilot projects, as one interviewee has put it:
´But on the whole, in our pilot project, the DSOs definitely play a
driving role and are somehow visionary regarding these
developments´ (Interview # 12, Research Institution)
Current developments might be more challenging for smaller DSOs because of a lack of
financial or personal resources and because of the uncertainty regarding regulative
developments:
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`With distribution system operators, it is often more difficult because
the distribution system operators are also in a situation of
uncertainty´(Interview #1, Aggregator)
Another challenge is the coordination and management of grid bottlenecks i.e. grid
congestion can occur when grid overload makes it impossible for electricity to reach
consumers. If the TSOs want to be able to gain control to balance the grid and keep it stable
(in case of a huge amount of renewable energy), they might also cause balancing problems
for the distribution grid. At the moment, there is no coordination mechanism that DSOs and
TSOs draw upon to reach an agreement whenever these situations occur. The market
mechanisms to enhance grid flexibility are in tension with grid bottlenecks at the distribution
level:
‘One great challenge that we are currently dealing with and more
frequently have to engage with is that restrictions derived from the
DSOs i.e. bottlenecks within the DSO grid limit possible market
mechanisms.’ (Interview #2, Aggregator)
Discussions have arisen about how this problem can be tackled, and whether DSOs are able
and willing to solve it remains unclear. Having to balance the power flow within the grid
and market-related activities (such as demand side management and related business models)
have posed great challenges for the DSOs, in particular, in maintaining grid stability.
Ultimately, this stability remains a challenge for the implementation of smart grids and is
closely associated with discussions around expected actors’ roles in future smart grids.
‘The biggest challenge for developing a smart grid is (…) to manage
the complexity of bringing together the different actors involved and
varying incentives for actors so that everything [the whole grid] can
function in the end.’ (Interview #7, Policy/Public Administration)
Our empirical findings also illustrate that the DSOs are not one coherent group and that they
have been engaged in two different acts of institutional work. Some DSOs tried to maintain
existing ways of working in the energy sector, in particular, trying to emphasise their existing
expertise and capabilities in stabilising the distribution networks. Other DSOs (which can
also be energy providers since they sometimes belong to the same organisation, i.e.
municipally owned “Stadtwerke”) engaged in creating novel institutional arrangements by
trying to find new ways of managing the growing grid flexibility. Those DSOs do not want
to lose out on potential profits of future smart grid developments and thus engage in pilot
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projects to support capacity building. Since the organisations involved are facing uncertainty
regarding future developments of the institutional setting, they engage in diverging acts of
institutional work and act differently to cope with the uncertainties.
Who should be involved in developing demand side innovations for energy customers?
Smart grid development has opened up questions about how to promote greater flexibility at
the demand side and establish novel business models that create added value for customers.
Emerging actors have started to enter the field, such as aggregators and ICT-companies, who
have gained influence through creating a diverse set of novel technologies, business models
and value chains (Erlinghagen and Markard, 2012) e.g. the creation of virtual power plants
(VPP). These organisations frequently challenge the incumbent order by establishing their
new roles and practices within the energy system and engaging in institutional work aimed
at ‘disrupting’ existing institutional arrangements. Thus, they have questioned the existing
regulative institutions and tried to establish new business models and roles within the energy
market.
‘Our interest is to change the rules of the electricity market. In the
past, these rules were understandably made in the interest of the
producer and a centralised grid. We still are long way off from, let’s
say, the famous ‘level playing field’. We ask ourselves how we can
establish new business models and roles in the energy market.’
(Interview #2, Aggregator)
Another interviewee described how the organisation tried to influence the policy process
concerned with developing smart grids and explained that it wants to establish a novel role
for aggregators in the German energy market. It wants to get access to demand-side
management markets, which have, so far, been partly restricted to them:
‘To be able to push these topics [access of aggregators to demand
side management market], I am active in associations that attempt to
directly talk to ministers, regulatory bodies and commissions.’
(Interview # 1, Aggregator)
Since many organisations in the field face high levels of uncertainty regarding future
business models, market constellations and opportunities, there are opposing interests
between emerging actors, such as aggregators, and incumbent organisations, such as DSOs
and energy providers. For the aggregator, it is important to access the demand-side
management market by offering business models and gaining access to energy customers.
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But this interest collides with existing activities of energy providers. Energy providers
have tried to prevent new legislations aimed at opening up the energy market for more
actors (such as aggregators) and have thus engaged in institutional work to maintain
existing institutional arrangements. Aggregators have tried to influence legislation to
establish their role and engaged in institutional work aimed at creating new institutions.
The institutional work conducted by the actors involved addressed not only the regulative
dimensions of current institutions but also normative ones. To attempt to change the
normative institutional pillar, they developed industry sector guidelines, which defined
standardisation processes about how aggregators and energy providers should interact with
each other. The processes associated with developing these guidelines were highly
contested because of diverging actor interests:
‘Well, there are conflicting interests, that is clear. The starting
position is such that nowadays, the aggregator needs the approval of
the supplier and this should be changed now. Over the past eight, nine
months, there have been intensive discussions in the industry sector
about this topic… industry sector guidelines have been developed.
How can the aggregators be established in the balancing power
market so that they are no longer as dependent on energy suppliers as
they have been in the past and now but rather are able to act
independently?’ (Interview #2, Aggregator)
Another important actor group that has reconfigured the field is that of start-ups, including
ICT-companies, providing business models for flexibility management (e.g. new energy
retailers and electricity sharing platforms). These organisations frequently introduce novel
ways of finding solutions for flexibility issues and opportunities (e.g. flexible tariffs and
local electricity sharing networks). Moreover, actors within these organisations have
competences (such as programming and data processing skills) that influence field
developments (e.g. by creating new data-based business models).
Company (..) is an IT-business that also does a bit of work on energy.
For them, these products are not a problem. Let’s just roughly try it.
And this is a lot easier for smaller companies than for bigger ones.
Especially because the larger companies have been spoiled. And now
this is changing. But the people wrapped in cotton wool still are
around.’ (Interview #16, ICT/Hardware/Software Provider)
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Our findings indicate that the actors involved are engaging in different acts of institutional
work within the issue-based smart grid field. Whereas some emerging actors (e.g.
aggregators) aim to change regulative institutions (e.g. energy market rules), other actors
(e.g. mainly those entering the field from the start-up and IT-related sectors) create
institutions through developing new business models (e.g. flexible tariffs) and organisational
forms (e.g. energy-exchanging platforms). They establish new practices related to innovative
demand-side management and flexibility opportunities within smart grids. Since established
actors (e.g. incumbent energy providers) are engaging in institutional work to maintain the
institutional order (e.g. restraining access to balancing power markets), we want to show the
diverging forms of institutional work within the smart grid field, which we discuss in the
next section.
2.4.7. Discussion
The findings illustrate that, from an institutional perspective, the smart grid field in Germany
is still in the process of being re-institutionalised (Leblebici et al., 1991) and diverse
organisations are acting under conditions of field-level uncertainty (Engels and Münch,
2015). As previous studies have shown, institutional change processes are more likely to
occur in times ‘when no-one knows what will work and the field is ‘opportunity hazy’
(Möllering and Müller-Seitz, 2018). This fuzziness is particularly true for the smart grid
field, where diverging visions exist of what constitutes a smart grid (Tricoire, 2015) and
different structural, functional and cultural features are possible (Saten et al., 2015). These
properties have opened up spaces for contested issues and negotiations over existing and
possible future institutional arrangements. Since the smart grid field is populated by ‘diverse
organisations, many of whom are invested in, committed to, and advantaged by existing
structural arrangements’ (Garud et al., 2007, p. 962 p. 962), diverse actors in the field
undertake different efforts to ‘create’, ‘maintain’ or disrupt’ the existing institutional setting
(Lawrence et al., 2011). Drawing on research that has investigated institutional work
(Lawrence et al., 2011) and, in particular, on the work related to the semiconductor industry
(Möllering and Müller-Seitz, 2018), we have identified five different forms or ‘acts’ of
institutional work (Zilber, 2013) conducted by actors in the German smart grid field (see
Table 2). These acts are key to understanding the institutional change processes.
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Table 9: Forms of institutional work within the smart grid field
Forms of
institutional
work
Definition
Institutional
work
addressed
Occurrence within the
smart grid field
Illustrative evidence
derived from the data
Pooling
Actors channel resources
and concentrate financial
support to leverage the
contested space.
creating
Contestation between
DSO & TSO
Conflicting practices
Slowing smart grid
developments
‘They argued that they do not
forbid DSOs to build their own
system, we just pay for it four
times.’ (Interview #3)
Playing up
Established actors use their
inherent competences and
legitimacy to perpetuate the
social order.
maintaining
DSO are defending their
established role
Playing up their distinct
competences regarding
grid management
‘This is a fundamental
interference into the
established roles’ (…) so (...)
in our opinion, the
transmission system operators
(underestimate) the complexity
in a distribution network’
(VKU, 2015)
Standardising
Actors introduce nascent
rules and standards to
reconfigure the field in
favour of their particular
interests.
creating
Aggregators and energy
providers develop
guidelines and standards
for the industry sector
Define new roles within
future smart grids
‘We worked together to
develop a guideline and
defined sector standards’
(Interview #2)
Advocating
Actors attempt to influence
legislation either to
maintain or create
institutions.
creating/
maintaining
Energy providers
influence policy
developments to defend
their traditional business
models
Aggregators aim to
influence policy
processes to stabilise
their new roles and
business models
‘To be able to push these
topics, I am active in
associations that attempt to
directly talk to ministers,
regulatory bodies and
commissions.’(Interview #2)
Gap Filling
(similar to
bootstrapping)
Introducing new
competences (from other
fields such as IT) and
showing unfamiliar ways
/defining new practices.
disrupting
IT companies enter the
smart grid field with
new competences and
ways of doing things
(such as data-driven
business-models)
´New players see it more as an
opportunity to fill regulatory
gaps and develop new
business models´
(Interview #16)
Some of the field actors have been engaged in acts of pooling i.e. trying to concentrate
financial support and channel resources in favour of their own interests. Our findings have
shown that negotiations about the future role of DSOs were substantially influenced by the
distribution of financial resources for implementing data management systems to handle
energy data (linked to the smart meter rollout). In those negotiations, the four TSOs in
Germany argued for concentrating the resources connected to creating institutional
arrangements needed for the rollout, which greatly strengthened their position in the field to
manage and control the data. Such pooling acts are a tangible illustration of how
organisations, in this case the larger ones in particular, reconfigure the field in favour of their
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own interests due to a lack of a coherent vision (Tricoire, 2015) of what the smart grid should
be.
Another form of institutional work that we found is what we refer to as playing up, i.e.
established actors try to maintain the institutional order when it comes to introducing data
management platforms. They use their inherent legitimacy within the existing energy system
to argue that only they understand the complexity of the distribution grid operations. As a
form of institutional work, some actors have also been conducting standardising (van Doren
et al., 2020), which can be described as the introduction of ‘nascent rules and standards’ so
that some actions become normatively sanctioned within the field (Lawrence and Suddaby,
2006) and which is also used to reduce uncertainty (Suddaby and Viale, 2011, p. 424 p. 424).
To overcome the contestations, the energy providers and aggregators developed sector
guidelines, which function as a normative framework and provide orientation and a basis for
coordinating the activities. This form of institutional work is similar to what has been
identified as ‘creating normative networks’ (Lawrence and Suddaby, 2006). By engaging in
this form of institutional work, the actors involved are mainly seeking to coordinate actions
between the organisations within the field or to create an institutional setting that provides
some kind of stability and direction for possible future business opportunities.
Acts of ´advocating´, which also have been identified by previous studies (Elsbach and
Sutton, 1992; Galvin, 2002) can be found as well. Our findings reveal that this form of
institutional work is not only attached to creating institutions but also to disrupting existing
institutional settings. In the German smart grid field actors (such as aggregators) try to
influence policy processes in order to create a regulative order in which they can establish
new roles for themselves within the energy sector. Other actors (such as the Federation of
Distribution-Net-Operators’ (German: VKU) conduct advocacy work against such
fundamental regulation in order to maintain their roles and responsibilities. Our findings
have shown that some actors have been very opportunistic in trying to identify gaps in
competences arising from smart grid developments and then attempting to fill them, in being
involved in gap filling. This form of institutional work is similar to what Möllering & Müller-
Seitz (2018) have called `bootstrapping` but, in the smart grid field, the focus is slightly
different to that in the semiconductor industry: Actors engage in self-starting action without
knowing what the future will hold and are filling gaps with new business models (e.g. selling
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energy with flexible tariffs or via peer-to-peer platforms) and unfamiliar ways of doing
things. These actors are crucial for the changes within the field because new actors with
novel ideas, competences and even distinct meaning systems are entering the energy sector.
As catalysts for change (Erlinghagen and Markard, 2012), these actors are populating the
field with their own visions and narratives (Vesnic-Alujevic et al., 2016), triggering the
reconfiguration of the established institutional setting.
These five forms of institutional work identified within the smart grid field in Germany are
neither exclusive nor overarching. But they do provide important evidence of the
heterogeneity of actors’ roles and the inter-organisational dynamics (Kallman and Frickel,
2019) within the smart grid field. No single organisation has been able to claim to have an
overarching vision (Tricoire, 2015) on what is really needed to develop a smart grid and
create a sustainable energy system in Germany. Many organisations involved in smart grid
developments face high uncertainties (Engels and Münch, 2015). As our findings reveal, the
organisations are engaging in different forms of institutional work regarding smart grid
developments and thus reflexively engage with the institutions that surround them (Suddaby
and Viale, 2011).
2.4.8. Conclusions
This paper shows how existing roles, rules, norms, and beliefs within and between
organisations are challenged (or not) through smart grid developments, and how actors try
to collectively shape institutional arrangements within energy systems’ transformations. In
the German smart grid field, we identified three core contestations amongst the organisations
involved, those related to the management of data, those related to responsibilities for
managing the growing flexibilities in distribution grids and those related to the division of
roles to develop demand-side innovations. Our empirical findings indicate that
organisations’ activities linked to these contestations are grounded in five different forms of
institutional work, namely pooling, playing up, standardising, advocating and gap filling.
We advance the social science research on smart grids in three different ways. First, we have
shown that analysing institutional work in issue-based fields provides a useful conceptual
framework to understand how organisations try to shape current smart grid developments
and legitimise some rules and norms over others (Ballo, 2015). This shaping and legitimising
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cannot be purely explained by a challenger-incumbent dualism (Kungl, 2014; Wassermann
et al., 2015). The heterogeneity of organisations’ aims, interests and belief systems, as
highlighted by our examination of institutional work, are key to understanding why smart
grid developments lag behind initial expectations. The rules (e.g. who gets access to the
market) and roles (e.g. who should handle the data and/or who should manage grid
flexibility) in future smart grids are not clearly defined and thus highly contested among the
organisations. The struggle is much more about an individual organisation’s interests than
about a wider governmental and/or public debate (Vesnic-Alujevic et al., 2016) as to what
constitutes a smart grid, the main purpose it should serve and how it could be organised.
Organisations that currently make up the German issue-based smart grid field provide some
evidence of ´who is actually benefiting from the ‘smart’ on the grids´ (Vesnic-Alujevic et
al., 2016, p. 24 p. 24) and that private-industry actors are one of these beneficiaries (Kallman
and Frickel, 2019).
Our second contribution relates to the idea that the development of digital infrastructure
´adds both complexity and uncertainty to the operation of the electricity system of the future´
(Pallesen and Jacobsen, 2018, p. 86 p. 86). Our findings have shown that the organisations
involved act in a field with relatively high uncertainty (Engels and Münch, 2015). These
uncertainties are created, in part, from the lack of clear regulative developments that would
allow organisations, for example, to create new rules to coordinate and manage grid
bottlenecks. To be able to overcome these uncertainties, organisations have engaged in
diverse forms of institutional work to define rules, roles and responsibilities for the
electricity system of the future. We argue that institutionalisation processes in the smart grid
field can be regarded as overcoming the current lack of coordination between the involved
organisations (Möllering and Müller-Seitz, 2018). To go beyond the pilot stage in smart grid
developments, there seem to be a profound need for public policy (Kumar, 2019) and a
shared and institutionalised vision as to how a smart grid should look so that it can contribute
to a low-carbon energy system.
Our third contribution relates to the idea that smart grids are incremental and context-related
endeavours (Kumar, 2019) as well as being socially constructed and institutionally
embedded (Wolsink, 2012). Our analysis has shown that changes linked to smart grid
developments are frequently linked to changes in rules (e.g. opening up the energy market
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for new actors such as aggregators) or norms (developing industry standards and guidelines
for smart grids). Established organisations such as DSOs and energy providers engage in
institutional work to maintain the existing institutional arrangements and, at the same time,
establish favourable roles for themselves in ongoing changes. Our findings indicate that the
developments related toto smart grids have much to do with changing the taken-for-granted
meaning systems within the energy system (e.g. by whom and how should it be organised
and run). New entrance organisations attempt to change the accepted meaning systems
(through, for instance, setting up energy exchange platforms), but the underlying cultural-
cognitive aspects of the institutional order in the current energy system are much harder to
reconfigure than the regulative and normative ones (Scott, 2010). Digital technologies allow
organisations to be connected with each other in novel ways (e.g. DSOs and TSOs) but
developing such connections does not necessarily go along with changes in the
organisations’ accepted belief systems (e.g. about their role in the energy system). Changing
accepted belief systems is key if new roles and responsibilities are to be defined and divided
between organisations. No organisation wants to give up its dominance and control over
managing certain aspects of the energy system, but preferably wants to gain new ones
through smart grid developments.
Changes to cultural-cognitive institutions such as meaning systems are key within
institutionalisation processes (Scott, 2010). Meaning systems consist of elements that
determine organisations’ perceptions of reality and sense making i.e. internal interpretative
processes that are shaped by external cultural frameworks (Scott, 2001, p. 57 p. 57).
Policymakers have often attempted to shape smart grid developments through bringing in
regulations (e.g. the German law on the digitisation of the “Energiewende”) not
acknowledging the need for changing the meaning system or patterns of thought of the
organisations within the German energy system. A recent study in Germany argued ´for such
a fundamental change to succeed, established patterns of thought must be identified and
overcome´(Reetz & Göhlich p. 6]. If the organisations do not collaborate in reorganising the
energy system, preferring to engage in institutional work to maintain existing institutional
arrangements, and if policymakers do not think beyond regulative changes, our findings have
shown that a situation emerges where those organisations seem to shape smart grid
developments in accordance with their own interests and accepted ways of working. It comes
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as no surprise that there currently does not appear to exist shared understandings of how a
low-carbon energy system based on digital technologies could be organised and
implemented.
Acknowledgements
This research received funding from the project “Energienetz Berlin Adlershof” (no.
03ET1038G) financed by the German Federal Ministry for Economic Affairs and Energy
(BMWi). The authors are appreciative to the European Union's Horizon 2020 research and
innovation programme under grant agreement No 837498, SONNET and the German
Federal Ministry of Education and Research (BMBF) under Grant agreement No
01UU1607B, ‘Digitalization and Sustainability’ which have supported elements of the work
reported here.
3. Overall Discussion and Conclusions
This chapter summarises the main findings of the publications in chapter 3.1 and describes
their contribution to research in the field. A critical reflection of the methods used is
provided in chapter 3.2, and a discussion of the results of the thesis is provided in chapter
0. The relevance of this contribution to current research at the interface of imaginaries and
energy is summarised in chapter 3.4., and the outlining of future research needs is
presented in chapter3.4. The final conclusions are drawn in chapter 3.5 with a special focus
on socio-ecological transformation processes. This is intended to embed the research
results in a larger context and to reflect on their interactions with aspects of sustainability.
3.1. Contributions to knowledge of the four publications
This section summarises how each publication contributes to the aim of the thesis and
shows key findings and their relevance for research on sociotechnical imaginaries of
digitalized energy futures (?). The aim of the thesis was to reveal how smart homes and
smart grids are envisioned and legitimised by different actors in Germany, and how
contestations between alternative visions influence collectively shared imaginaries of
digital energy technologies. By revealing processes through which imaginaries emerge and
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are legitimised, it is possible to uncover hidden assumptions about the interplay of future
society with future technologies and to gain insights into the actor constellations and
dynamics that take place when future visions circulate, are promoted, or develop. The
contribution of this thesis is thus to provide the first empirically grounded analysis of
future visions on digital energy technologies in households and related infrastructures in
Germany.
This work makes two main contributions to the research on sociotechnical imaginaries and
energy. Firstly, it provides a theoretical lens through which processes of emergence
(Publication A) and stabilisation through legitimation (Publication C) of sociotechnical
imaginaries can be analysed. It shows how sociotechnical imaginaries emerge through
urban laboratories as spaces for articulating and negotiating technological futures, as well
as implementing and showcasing them to a broader public (Publication A, Quitzow &
Rohde, 2021). It also uncovers the legitimation strategies that are pursued to collectively
share sociotechnical imaginaries (Publication C, Rohde & Santarius, 2023). The second
contribution is empirical: It provides rich insights into how the smart home is envisioned
by certain actor groups within the public debate in Germany. On the one hand, this thesis
shows that the envisioned smart home in Germany is highly contested, and public
discourse on social media is dominated by actors who critically interrogate the promises
and prospects of smart home futures (Publication B, Rohde et al., 2023). On the other
hand, this research sheds light on legitimation strategies from the smart home industry,
users in homes and policymakers in Germany, and how they are contributing to the
manifestation of a smart home imaginary of techno-hedonism (Dahlgren et al., 2021) while
downplaying risks and challenges related to digitalised homes (Publication C, Rohde &
Santarius, 2023). The third contribution is methodological and mainly derives from the
Network-Discourse-Analysis (NetDA) conducted in Publication B, which thus far has not
been used in this way to analyse sociotechnical imaginaries (or in other energy futures
approaches). This thesis shows that NetDA is an appropriate method to trace
sociotechnical imaginaries in public debates as well as the multiple and contested future
orientations that are related to certain kinds of digital technologies (Publication B, Rohde
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et al., 2023). The contributions to knowledge and key findings of the four publications that
make up this thesis are shown in the following paragraphs.
Publication A (Quitzow & Rohde 2022) analyses how urban smart grid futures are being
imagined and co-produced in Berlin, Germany. It is based on a discourse analysis of
relevant urban policy and other documents, as well as interviews with key stakeholders
from Berlins smart grid pilot sites. The research questions, which are addressed in this
paper, are:
How are smart grids being locally imagined?
Who is promoting these imaginaries?
How does this relate to the global smart city paradigm?
For my thesis the first two research question play a key role, whereas the third question is
related to the core research aim of the thesis from my co-author Leslie Quitzow (Quitzow,
2022).
Key Findings include:
Identification of three dominant imaginaries that relate smart grid technologies to
the city, promoting them as a) an environmental necessity for advancing Berlin’s
local Energiewende, b) an economic imperative to secure Berlin’s future as a
thriving metropolis, and c) an exciting experimental challenge to modernise the
city’s infrastructure.
Berlin’s modern, eco-progressive smart grid imaginary is being mutually reinforced
by urban development narratives on the one hand and by implementation practices
on the other.
Current smart grid imaginaries are emphasising (possible) technological benefits
instead of weighing them against the environmental costs of technological
expansion or the risks of digitally-born vulnerabilities.
Publication A shows that imaginaries of the future smart grid city are not only fueled by
urban (energy) policy but also gain traction through material manifestations in urban
laboratories. Furthermore this publication has shown that these imaginaries are thus
foreclosing debate about other pathways towards low-carbon urban development, such as
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digitally sufficient alternatives (Lange and Santarius, 2018) or smart grids as commons
(Hall et al., 2019).
Publication A contributes to the overall thesis aim by showing how smart grid imaginaries
emerge through (policy) narratives and urban laboratories and that these imaginaries are
confined to a relatively small group of experts, i.e. excluding citizens. This publication
contributes to the scholarship on smart grids and imaginaries by showing how such
imaginaries develop out of discursive processes and manifest in showcases and pilot
projects.
Publication B contributes to the overall thesis aim by giving insights into the public debate
about smart home futures on Twitter (now named X) and by analysing the discourse-
networks on a methodological basis using Network-Discourse-Analysis (NetDA). The
research questions in this publication are:
Which actors dominate the social media discourse around smart homes in
Germany?
How is the smart home discussed and imagined in the German (social) media
debate?
The publication identifies five discourse coalitions on the hashtag #smarthome that form
specific storylines. Key findings include:
The empirical identification of conflicting imaginaries through Network-Discourse-
Analysis (NetDA).
The identification of five discourse coalitions that form around the storylines
“Threat”,” Hackable”, “Useless”, “Fixable” and “Opportunity”.
An illustration of how sociotechnical imaginaries of smart homes in Germany are
multiple and contested and reveal major societal challenges and power asymmetries
associated with the digital transformation.
Through the five storylines, the publication sheds lights on the distinct orientations towards
the future of different social groups and gives evidence that the interplay of technology and
future society are imagined very differently within the discourse coalitions. The
justifications and legitimation that are put forward for or against the smart home derive
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from distinct imaginations of the role the smart home might play in society. Whereas in the
"Threat" coalition users are viewed as citizens and a threat to the user is interpreted
equivalently as a threat to citizens and citizenship, the “Hackable” and Fixable” coalitions
envision the citizens as competent with a high technology affinity and able to solve the
related cyber security risks through learning and heeding advice. By focusing on the
conflicting imaginaries, this publication can contribute to critically interrogating smart
home visions and uncovering social groups which reject or criticise smart home
developments. It also reveals that the (technical) design of smart home systems (e.g.
proprietary system vs. open source) is also subject to discursive processes and shapes the
public debate. In conclusion, the question of who has the power to spark the development
of the smart home is therefore closely interrelated to perceptions of the role of the smart
home in society.
Publication C makes a contribution to this thesis by showing the multiple ways in which
visions legitimise the uptake of the smart home and thus contribute to the institutional
stabilisation of sociotechnical imaginaries. The analyses of smart home visions in Germany
have three foundations: 1) a qualitative content analysis of smart home marketing websites
from the ten most common smart home providers in Germany, 2) policy documents from
German ministries, and 3) qualitative interviews with German smart home users.
Publication C addresses the following research questions:
What visions of the smart home do the smart home industry, users in homes and
policymakers in Germany create?
How is legitimacy created in those smart home visions?
These questions are of major importance, for example, for current policy processes in
Germany, where the implantation of smart home systems is subsidised.
Key findings are:
The industry envisions the smart home as comfortable, safe, simple and effortless,
while users envision the smart home as convenient, modern and controllable.
Policy visions emphasise the ecological contribution and imagine a smart home for
climate protection made in Germany.
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Four strategies of legitimation in German smart home visions can be identified:
cognitive/emotional alignment, solutionism, coupling with normative goals and
expert/scientific legitimation.
In German policy visions, the environmental savings potentials of the smart home
are put forward to justify the appropriateness of smart home technologies and
benefits, as demonstrated by scientific evidence from scenarios and prospective
calculations.
The publication reveals that in Germany, policy visions' legitimation strategies link to
broader societal concerns and justify smart home technologies with normative aims such as
climate protection. On the other hand, the legitimation strategies discovered for the
industry and user visions are more focused on the level of individual benefits and the
enhancement of the private home. Climate protection and other "grand challenges" provide
a solid foundation for justifying new technology. However, the long-term impacts of
adopting a specific vision, as well as the environmental burden that all new digital gadgets
entail (Pohl et al. 2021), are overlooked. From this standpoint, such a legitimation strategy
may result in materially intensive development paths and so-called "burden shifting" (Ipsen
et al., 2019) rather than positively contributing to climate protection aims. Another
legitimation strategy that was found in the policy visions in expert/scientific legitimation
strategy, which is used to obtain support for innovation policies that encourage smart
homes and new financing and subsidy schemes. This resource allocation that takes place
alongside those legitimation processes is an indicator of performativity (Dignum et al.,
2018, Rudek 2022). Furthermore strong connections between ministries and the smart
home industry have been identified, which may contribute to the institutional stability of
sociotechnical imaginaries of smart homes in Germany. Here, we can see the actor
coalitions that are formed in order to promote a specific future that "ought to be attained"
(Beck et al., 2021).
Publication C shows how existing roles, rules, norms and beliefs within and between
organisations are challenged (or not) through smart grid developments, and how actors try
to collectively shape institutional arrangements within energy system transformations. The
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publication applies a distinct theoretical framework. Its contributions to this thesis are first
and foremost the empirical findings that derive from the analyses. This paper shows that
the ambiguity of smart grid visions (Tricoire, 2015), in which various structural, functional
and cultural elements are feasible (Sataen et al., 2015), has made space for contested issues
and negotiations over existing and potential future institutional arrangements. The research
question addressed in Publication C is:
What challenges do organisations involved in smart grid developments currently
face and how do they attempt to engage in processes of institutional change?
The paper illustrates how organisations involved in German smart grid developments
engage in institutional work”, (Lawrence et al., 2011) that is, how they actively shape the
respective institutional changes so that they are able to take on their preferred roles and
responsibilities, and how their efforts have resulted in a plethora of goals, interests and
belief systems associated with smart grid developments.
Key findings are:
The identification of three core contestations amongst the organisations involved in
smart grid developments: 1) those related to the management of data, 2) those
related to responsibilities for managing the growing flexibilities in distribution
grids, and 3) those related to the division of roles to develop demand-side
innovations.
The activities of collective actors related to these contestations are grounded in five
types of institutional work: pooling, playing up, standardising, advocating and gap
filling.
Publication D contributes to the current research on smart grids and energy system
transformations by illustrating that smart grid developments have a lot to do with altering
the taken-for-granted meaning systems within the energy system (e.g. by whom and how it
should be organised and run). If new roles and responsibilities are to be created and
distributed throughout organisations, changing accepted belief systems is essential.
Overall, the publications of this dissertation show different aspects of smart home and
smart grid visions and illustrate how actors try to influence debates about the desirable
future in their own interest. A critical analysis of digital energy futures can thus also help
to uncover the actor constellations, interests and underlying ideas that are associated with
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different visions. It can also help to shed light on the rationales why alternative visions are
conceded only limited consideration and which perspectives are excluded or missing from
the debate. This is particularly important for the ongoing power struggles associated with
the socio-ecological transformation (Mendez-Barrientos, 2021; Jäger & Schmidt, 2021;
Wahlsten, 2020), as these processes are very often about which actors claim to shape future
developments and with which legitimation patterns. Further discussions of the
contributions to current research are provided in chapter 0.
3.2. Reflection of methodological approach
The methods applied in this thesis are mainly composed of qualitative methods such as
interviews and document analyses. According to Jasanoff (2015) methods of interpretive
research and analysis that probe the nature of structure-agency relationships are best suited
for investigating sociotechnical imaginaries. With a qualitative-interpretative approach this
research refers to the notion that reality depends on its historical and social context. To
adress the strengths and weaknesses of both qualitative and quantitative approaches (Clark
& Creswell, 2008; Creswell, 2015; Johnson & Onwuegbuzie, 2004) a mixed-methods
approach was used, to analyse the network-structures that are part of making imaginaries.
Those different methods are based on the same epistemological and ontological
perspective (Justesen & Mik-Meyer, 2012). This includes a social constructionist
perspective (Berger & Luckmann) and a sociology of knowledge approach to discourse
(Keller 2011). The foundation of this thesis was a consideration of discourses as
configurations of social realities that create and reinforce shared understandings of certain
facts, norms, values and orders (Keller and Truschkat, 2013). As such the research
approach of this thesis is concerned with revealing how social constructions,
objectivization, communication, and the legitimization of meaning structures occur (Keller
2011). Analyzing discourses through interviews and policy documents is a common
methodological approach in energy futures research (z.B. Vesnic-Alujevic 2016, Tozer &
Klenk 2018). Regarding the notion that imaginaries are by definition are group
achievements, the methods in this thesis aimed to capture the visions confined by certain
groups, as has been done in Publication C, where visions from users in homes,
policymakers and the smart home industry have been analyzed. However, the content
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analyzed in Publication C seeks to fulfill different purposes and thus the use of language is
distinct. Marketing material from smart home companies is written primarily by marketing
actors related to the technology industry, who are mostly enthusiastic about these devices
(Strengers 2020), which creates certain limitations. However, the analyses of marketing
and industry material has been regarded as a fruitful way to uncover visions in various
other studies on smart homes (Strengers & Nicholls 2017, Dahlgren et al. 2021) and can
reveal the collective envisioning of industry actors and their marketing units. Policy
documents are a different type of written text because they confine to political coordinated
perspectives and representations and might hide negotiations that were part of their
creation. Such a focus on documentary analysis has been criticized for implementing an
institutionalist perspective with a focus solely on expert imaginaries (Tidwell & Tidwell
2018). Therefore, we also interviewed users for Publication C (Rohde & Santarius 2023),
to widen the focus onto the people actually using smart home systems. The sample of
interviewees from the smart home survey, which was used for Publication C creates
limitations regarding the plurality of perspectives represented in our research. This creates
a bias towards perspectives that are more optimistic and enthusiastic about this technology.
However, since this thesis also looks at public debates in hybrid media spaces (Publication
B), it aims at widening the perspective beyond experts or actors which are more
enthusiastic about smart homes.
The combination of qualitative network analysis methods with a qualitative discourse
analysis approach was very ambitious and involved many iterations within the
interdisciplinary research team. There was need to consult experts in the field of social
media network analysis and many experimenting and testing was part of the research
process. This way of combining network analyses with qualitative discourse analysis is
quite novel in research on energy futures and has not been used in this way, up to our
knowledge. Through identifying differing and conflicting visions that form public smart
home imaginaries and the related discursive struggles this thesis shows how actors which
exert influence on the public debate can be linked to certain storylines. This linkage is key
for the analysis of sociotechnical imaginaries because it can provides insights on which
collectives share (or not) certain orientations towards the future (Beck et al. 2021). To
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enhance the future use of this methods it might be helpful to further implement this method
and develop methodological standards of how to conduct such an analysis.
3.3. Discussion of results
This thesis intends to answer the question of how smart homes and smart grids are being
envisioned and legitimised by different actors in Germany, and how contestations that
become apparent between alternative visions influence collectively shared imaginaries of
digital energy technologies. The findings of the four papers that make up the thesis show
the following several key insights.
Firstly both smart homes and smart grids are legitimized through prospective positive
ecological contributions that those technologies might entail, especially by policymakers.
Both smart grid and smart home visions are legitimised by overall ambitions towards
climate protection. Promoters of smart homes and smart grids emphasize the technological
possibilities and neglect risks and also ecological consequences, which may downsize the
positive outcomes for the climate (Ipsen et al., 2019; Pohl et al., 2022; Lange & Santarius,
2020) such as the global warming potential associated with smart metering infrastructure
and the use case of decentralized flexibility markets, amounting to an annual footprint of
513,679 t CO 2eq in Germany (Wohlschlager et al., 2021). Not only that ICT
implementation in households and electricity infrastructures is naturalized as inevitable,
there is a mutual enforcement of policy visions and economic imperatives of
competitiveness and eco-modernity. These justifications, however, have a prospective
character and do not represent proven savings: The patterns of legitimation show that
individual advantages on the one hand and collective advantages on the other are used in
legitimation strategies, accompanied by the support of expert opinions that are supposed to
present the advantages as plausible. These findings prove how prospective calculations and
scientific expertise are used to foster certain sociotechnical imaginaries. Users in homes
and policymakers in Germany downplay risks and challenges related to digitalized homes.
The focus of attention is steered away from the negative consequences, such as domestic
surveillance (Maalsen and Sadowski 2019), control or abuse (Sovacool et al., 2021) or the
redistribution of control within households (Gram-Hanssen and Darby, 2018).
135
Secondly this thesis sheds light on smart grid and smart home visions from different actors’
perspectives and seeks to explore how those visions grow into institutionally stabilised and
collectively shared sociotechnical imaginaries. In doing so, it contributes to the research on
sociotechnical imaginaries and to smart home futures research through tracing the
development from vision to sociotechnical imaginaries and revealing both, the actor
coalitions and the patterns of justification and reasoning that are related to the processes of
the institutional stabilisation of imaginaries. Regarding smart grid imaginaries in the city of
Berlin, it is clear that these imaginaries depict urban smart grid technologies as a necessary
prerequisite for developing Berlin into a low-carbon city and that they are being pursued
and marketed by Berlin’s urban policy-makers, researchers and businesses. When it comes
to smart homes These results show how certain actor groups seek to foster certain positivist
smart grid imaginaries and downplay the risks (Vesnic-Alujevic et al., 2016; Luque-Ayala,
2014) and alternative pathways to urban energy arrangements. Meanwhile, imaginaries that
are developed, reproduced and publicly promoted through urban laboratories also reinforce
policy goals and strategies.
The third insight that this work can make relates to the countervailing features that can be
found in visions on smart technologies from different actor groups. An important finding
derives from the juxtaposition of the smart home visions and legitimation strategies
revealed in Publication C and the imaginaries in the public online debate that were found
in Publication B. The positivist notions of a techno-hedonist imaginary of the home
(Dahlgren, 2021) do not resonate with the perspectives that are found in public debates on
Twitter and related media spaces. In contrast, the public discourse (at least on Twitter) is
much more critical. It becomes apparent that the most influential actors in the German
online discourse take a critical stance towards the smart home. In imaginaries that are
circulated and accessed through public debates, the risks of smart home technologies. such
as surveillance (Maalsen and Sadowski, 2019), privacy, security and hacking (Sovacool
and Furszyfer Del Rio, 2020) are more widely discussed. There is evidence that there
coexist competing realities within public reasoning (Ballo & Vaage, 2021) and that social
order imagined in visions and forcefully promoted by dominant actors is regarded as a
136
threat to citizenship in the public debate. This shows the rise of conflicting imaginaries
(Benediktsson, 2021) about the smart home in Germany, and begs the question of which
alternative visions are being displaced with these dominant imaginaries. For, this
contestations are manifest in the ascendancy of certain discourses which foreclose some
futures whilst facilitating others (Brown & Rappert 2000). Thus, one may ask what form of
agency, citizenship (Ryghaug et al., 2018) or modes of interaction and involvement may be
accessible to so-called "smart" citizens (Ballo & Vaage, 2021).
The contribution this thesis makes to the research on sociotechnical imaginaries and energy
is the disentanglement of visions from different actors groups. It reveal that visions from
actor groups, which are committed to and advantaged by promoting digital energy
technologies are stabilized through mutually reinforcing of policies and implementation
practices processes (Publication A) and through legitimation strategies that foster stabilized
imaginaries. At the same time imaginaries on the smart home in Germany still remain
highly contested and although funding schemes and industry actors are supporting smart
home systems, in the public online debate remains a large skepticism. The overarching
finding in relation to the research question is therefore that critical debates about the future
of digital energy technologies are taking place, but the influence of critical perspectives is
not reflected in policy priorities or processes. The overarching imaginary of eco-
modernism prevails, and is stabilized and legitimized through various mechanisms, such as
real-life enactments (Publication A), scientific legitimation and coupling with normative
goals (Publication C) despite a deeply rooted skepticism amongst the digital policy
activism scene (Publication B) that exists in Germany. Furthermore, the implementation of
smart grid technologies implies changes to current institutional arrangements within energy
systems, that are highly contested, and actors involved try legitimizing some rules and
norms over others and thus try to shape smart energy developments (Publication D). As I
will show in the next section this leads to opportunities for further work at the nexus of
imaginaries, legitimacy, and institutional change.
137
3.4. Opportunities for further work
There has been done much research on (digital) energy futures and imaginaries and much
has been investigated up to this point. This thesis has contributed to this endeavour through
further developing the conceptional framework of sociotechnical imaginaries, with regard
to institutional stabilization through legitimitaion. And this work has shown how those
imaginaries can be traced through discourse-networks.
When it comes to the question of how visions grow into institutionally stabilized
imaginaries there remain certain conceptual issues, which can be adressed in further work.
Those issues relate to the performative power, institutionalization and the role of
legitimation. It has been shown in Publication C that dominant actors are able to shape
imaginaries in favor of their particular aims and interests, but it could be further developed
how legitimation is associated with power. For example, the question of how power
enfolds through processes of legitimation within the formation of imaginaries and how
actors are thus able to influence certain developments. The role of legitimation is worth
taking a deeper look in scholarship on imaginaries and energy because it also entails the
potential to shed light on processes of institutionalization that occur when imaginaries
become collectively shared. The analytical encounter for future research is not only to
describe how collective ideas are produced by different actors, but above all to
conceptualise their institutionalisation. The institutionalisation of socio-technical
imaginaries also describes the powerful conflicts and power relations that lead to the
implementation of certain ideas about the future, which are closely linked to cultural and
social norms and conventions. For imaginaries to have an impact in the present, they must
be incorporated in rules, norms and cultural orientations in society. Through processes of
institutionalisation, they become objectified social reality (Berger and Luckmann 1967).
Successful visions of the future act as interpretative schemata that arrange ideas, interests
and normative orientations (Meyer 2019b, 2019a). Sociological concepts of
institutionalization could provide a fertile ground to further adress this issue. According to
Berger and Luckmann, legitimacy plays a decisive role in institutionalisation processes
(Berger and Luckmann 1967). When it comes to digital energy futures, ecological benefits
138
(climate protection, energy savings) are put forward to legitimize the uptake of digital
technologies and serve as a driving force for an institutionalisation process of imaginaries
of eco-modernism.
Another future research potential which is closely related to institutionalization is the
question of the role that imaginaries and processes of envisioning play in configuring
certain institutional arrangements. As Hoffman et al. (2021) argued the agency involved in
those processes can be described as futuring. Publication D has focused on forms of
institutional work and their role in processes of institutional change. Future research could
connect sociotechnical imaginaries and institutional work, i.e., how do actors manage to
contribute to institutional change through imaginaries? When certain imaginaries of the
future become stabilized, they can impede institutional change or contribute to institutional
change. In research on the role of imaginaries in sustainability transformations, so-called
constitutional moments are considered important (Beck et al. 2021). They are said to be
able to analyze how "actors and communities assemble alternative plans of action as they
draw on competing sociotechnical imaginaries to frame sustainable futures and mobilize
support from new coalitions of motivations, meanings and ethical, social and political
concerns" (Beck et al. 2021 p. 148). But the question remains of how those shifts in
dominant framings and processes of policymaking can be achieved, regarding the insight
that powerful actors and actor-coalitions shape imaginaries in order to pursue their
interests. Institutional change processes always involve processes of de-institutionalization
(Oliver 1992). In order to disrupt the institutional order, processes of de-institutionalization
are of key interest. An interesting question for future research at the nexus of institutional
change & imaginaries could be how sociotechnical imaginaries contribute to maintaining,
creating, disrupting existing institutions. When it comes to questions of digital
transformation and the socio-material reconfigurations related to this transformation
conceptual considerations on institutional change processes and how they are related to
power, agency, legitimation could provide important insights beyond and/or related to
processes of futuring.
139
3.5. Conclusions and implications regarding socio-ecological
transformation processes
This research was interested in the ways in which certain actors envision and legitimize
smart home and smart grids. Furthermore, the thesis asked how contestations between
alternative visions influence collectively shared imaginaries of digital energy technologies.
In this final chapter the results of the work are reflected regarding current processes of
socio-ecological transformation and the challenges that are related to those processes. The
publications that make up this thesis have shown that smart homes and smart grids are
legitimized through prospective positive ecological contributions and individual benefits
and the enhancement of the private household. Furthermore, it revealed actor coalitions
and the patterns of legitimation that are related to the processes of the institutional
stabilisation of imaginaries. There can be observed the rise of conflicting imaginaries about
the smart home in Germany through a novel methodological approach of analysing
discourse-networks and several contestations that arise within smart grid developments in
Germany.
The results of this thesis have shown that very divergent, and contradictory, imaginaries
are associated with smart grids and smart homes in Germany. Smart grid imaginaries that
are driven locally (in Berlin) are promoted primarily by actors who are involved in pilot
projects. Those actors have an interest in the implementation of smart grids because it
serves their research interests or economic interests or actors who are pursuing a political
agenda along with it. As such, it becomes clear that these visions of the future always
conceal underlying negotiation processes and that the interests of powerful actors play a
significant role. Likewise, it could be illustrated that smart grid developments as such are
connected with diverse negotiation processes, and that actors try to influence these
developments in very different directions.
A key finding of this research is that potential environmental benefits are often used as a
legitimation to push visions that end up serving rather particular interests and are not
characterised by participatory processes. The legitimation of the smart home through
140
environmental benefits must be critically interrogated, because it remains contested wheter
those benefits can be fufilled. Regarding smart grid visions, it becomes equally evident that
small circles of experts are imagining and enacting an urban smart grid future that is driven
by techno-optimism. Few other perspectives are sought, and thus there is a lack of critical
negotiation. There is need for more broad and inclusive public discussion of the potential
marginalisation and exclusion in smart energy systems (Tarasova & Rohracher, 2023).
Since the smart grid field is populated by diverse actors, many of whom are invested in,
committed to and advantaged by promoting techno-optimistic smart gird imaginaries, this
question is strongly related to scrutinising existing power relations (Lösch und Schneider
2016). The interests of industry, research and the political agenda play an important role,
as could be shown with the example of smart grid visions in Berlin. Little space is given to
alternative futures and risks are ignored or neglected in favour of eco-modernisation
arguments. The advantages and disadvantages, both from a social and ecological
perspective should be weighed up much more strongly, especially when new funding
programmes and legislative processes are initiated. Here, for example, the topic of
sufficiency instead of efficiency could be moved more to the centre of the debate in the
future. At the same time, regarding smart homes, it becomes evident that the public debate
(on Twitter and related media spaces) is very much characterised by critical perspectives.
The impact that the smart home has on people and the relationship between the state and
citizens is a major topic in this public debate that has hardly been considered in Germany
so far.
Empirically, this dissertation was able to show the different qualities and roots of smart
home imaginaries in Germany and that the future of the digitalised home is very contested.
How actors will be able to create meaning for their visions of the future can be well
observed through the various legitimation strategies that have been demonstrated for the in
this work an enrich the scholarship on imaginaries and energy. Through these legitimation
strategies, visions that are aimed at the interests of certain actors are anchored in collective
meaning systems and can thus grow into a sociotechnical imaginary. This entails the
danger that risks and vulnerabilities of less powerful actors will be neglected or
marginalised, thus promoting techno-hedonistic visions. Although there is a reasonably
141
broad agreement on the necessity for large-scale change, the contestations on smart home
and smart grid futures highlight the persistent struggles regarding the extent, scope, and
goal of the change, how to govern the transformation, and whose agency matters in this
process (Wahlsten 2020).
This thesis contributes to the critical analysis of digital energy futures and has shown that
visions of smart grids and smart homes are very much developed by social groups, who
have been identified as very enthusiastic about technology and consumption (Frick and
Nguyen, 2020). The stabilization and institutionalization of these techno-optimistic visions,
e.g. in policies or funding programmes, entails the risk of replacing democratic processes
of negotiation with corporate dominance in everything from urban planning to private
lifestyles (Pasquale, 2018). Such visions are linked to narratives of competitiveness,
improved lives and climate protection and have the potential to contribute to the
emergence of sociotechnical imaginaries that enfold performative power through pilot
projects. Being co-produced through policies and implementation practices that are
mutually reinforcing each other, smart grid and smart home imaginaries are being nurtured
as much by environmental ideals as by the technical solutionism.
Alternative futures must therefore be given more consideration, because a sustainable
energy supply requires a social negotiation process in which all perspectives are equally
heard and taken into account. Ideas and interests from civil society actors or less influential
social groups such as children and young people, people with a migration background or
vulnerable groups should be included in the development and design of energy futures.
Also disregarded are the remaining challenges of intersecting inequalities related to gender,
class or socio-economic status, which are relevant to accessibility and the ways of
engaging with smart home futures (Dahlgren et al. 2021). This can only succeed if
prevailing techno-hedonist imaginaries and visions are questioned and their implicit
assumptions and promises are scrutinised, especially by political actors but also by
countervailing forces from civil socitey such as the Bits & Bäume Movement in Germany.
Energy policies as an important shaping social force are guided by techno-optimistic
promises and prospective calculations about environmental benefits. It is important to
142
critically interrogate if our energy futures should be primarily guided by entrepreneurial
and economic interests and research interests. Instead, visions should be mor inclusive
regarding vulnerable groups and groups for example exposed to energy poverty.
A recent report from Germany supports this demand and has found that groups that are
usually underrepresented in participation processes - the elderly, people with low levels of
formal education and low income - express a comparatively strong desire for more
participation (acatech & Körber Stiftung 2023). In summary, analysing the visions of
specific groups of actors and the public debate can provide important insights into the
interests, actors and legitimacy patterns associated with digital energy futures.
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5. Darstellung des Eigenanteils an den Publikationen
Die Publikationen dieser Dissertation sind in Co-Autor*innenschaft entstanden weshalb im
Folgenden mein Eigenanteil an diesen Publikationen gemäß § 2 (4) der aktuellen
Promotions- ordnung der TU Berlin ausführlich dargestellt wird. Für die übersichtliche
Darstellung werden diese Angaben im Anschluss in tabellarischer Form zusammengefasst
(Table 1).
Publikation A basiert auf den Arbeiten, die Leslie Quitzow im Rahmen ihrer eigenen
Dissertation durchgeführt hat. Die empirischen Erhebungen sowie die Auswertung und
Konzeption der Publikation erfolgte durch Leslie Quitzow. Die Erstautorin erstelle auch
den ersten Entwurf für den Artikel. Die Entwicklung des konzeptionellen Rahmens
erfolgte durch beide Autor*innen. Mein Beitrag bei dieser Publikation besteht
demensprechend vor allem in der Entwicklung und Weiterentwicklung des konzeptionellen
Rahmens. Darüber hinaus wurden die Discussion und die Conclusions zu gleichen Teilen
von den Co-Autor*innen verfasst. Die Überarbeitungsschleifen im Review-Prozess
erfolgten zu zwei Dritteln von Leslie Quitzow und zu einem Drittel von mir.
Publikation B wurde in Co-Autor*innenschaft mit Nikolaus (Nick) von Andrian und
Steffen Lange erstellt. Die Idee für das Paper entwickelte sich in einem Gespräch ziwschen
Nick und mir bei dem es um die Nutzung von digitalen Methoden für die
sozialwissenschaftliche Forschung ging. Daraus erwuchs die Idee eine Twitteranalyse zu
machen. Die Konzeption des Forschungdesigns erfolgte von allen Autor*innen
gemeinsam. Das konzeptionelle Framework wurde von mir entwickelt. Die Durchführung
der quantiativen Twitter-Netzwerkanalyse erfolgte zum größten Teil von Nick Andrian,
der diese auch als Teil seiner Masterarbeit verwendete. Die Verknüpfung der beiden
Methoden erfolgte vor allem von mir, ebenso wie die emprirische Auswerterung der
Tweets und der verlinkten Dokumente. Da diese Methode als neuartig zu betrachten ist,
wurden viele Konzeptionierungen und Entscheidungen im Autor*innenteam getroffen bei
den alle drei Autor*innen beteiligt waren. Das Schreiben des Artikels erfolgt überwiegend
(80%) von mir, während Nick Andrian vor allem den methodischen Teil für die
Netzwerkanalyse verfasste und Steffen Lange vor allem für kritische Reflexion und
162
Kommentierung verantwortlich war. Die Findings, Discussion und Conclusions wurden
von mir verfasst. Die Überarbeitung innerhalb des Reviewprozesse erfolgte in erste Linie
durch mich, während Nick Andrian Verbesserung des Methodenkapitel (quantiativer Teil)
beisteuerte.
Publikation C basiert auf den Arbeiten im interdisziplinären Smart Home Projekt
innerhalb der Nachwuchsforschungsgruppe und wurde in Co-Autor*innenschaft mit
meinen Erstgutachter und Leiter der Nachwuchsforschungsgruppe Tilman Santarius
erstellt. Die Erstellung des Leitfadens erfolgte von beiden Co-Autor*innen sowie
gemeinsam mit Manuel Brümmer, der Teile der Ergebnisse (mit einem anderen Fokus) für
seine Bachelorarbeit nutzte. Die Idee und die Konzeption für das Paper, sowohl
methodisch als auch konzeptionell erfolgen von mir ebenso wie das Schreiben des Papers.
Der Co-Autor Tilman Santarius war insbesondere für Überarbeitungen und kritische
Reflexion zuständig. Die Überarbeitung des Papers im Rahmen des Review-Prozess
erfolgte durch mich als Erstautorin.
Publikation D wurde in Co-Autor*innenschaft von mir und Sabine Hielscher erstellt. Die
Idee und die Konzeption erfolgten von mir konzeptioniert, ebenso wie die empirische
Erhebung und die Auswertung der Interviews und der Dokumente. Die Entwicklung des
konzeptionellen Rahmens und die Erstellung des ersten Drafts erfolgte durch mich und die
weitere Ausarbeitung des Papers erfolgt durch beide Autor*innen in gleichem Maße. Die
Überarbeitung im Zuge des Review-Prozess erfolgte durch mich.
163
Table 10: Eigenanteil an den Publikationen
Publikation & Titel
Autor*innen
Eigenanteil an den Publikation
Publication A
Imagining the smart city through smart
grids? Urban energy futures between
technological experimentation and the
imagined low-carbon city.
Leslie Quitzow
Friederike Rohde
Konzept/Theorieentwicklung,
Schreiben des Original
Manuskriptes, Schreiben und
Überarbeitung des Manuskriptes
Publication B
Threat, Fixable or Opportunity?
Contested smart home futures in the
German social media debate.
Friederike Rohde
Nikolaus von Andrian
Steffen Lange
Konzept, Methode, Analyse,
Schreiben des Original
Manuskriptes, Schreiben und
Überarbeitung des Manuskriptes,
Projektkoordination
Publication C
Emerging sociotechnical imaginaries
How the smart home is legitimised in
visions from industry, users in homes
and policymakers in Germany.
Friederike Rohde
Tilman Santarius
Konzept, Methode, Analyse,
Schreiben des Original
Manuskriptes, Schreiben und
Überarbeitung des Manuskriptes,
Projektkoordination
Publication D
Smart grids and institutional change:
Emerging contestations between
organisations over smart energy
transitions
Friederike Rohde
Sabine Hielscher
Konzept, Methode, Analyse,
Schreiben des Original
Manuskriptes, Schreiben und
Überarbeitung des Manuskriptes,
Projektkoordination
164
6. Danksagung
An allererster Stelle möchte ich dem Menschen danken, ohne den diese Promotion absolut
undenkbar gewesen wäre. Dieser unglaubliche Kraftakt das Jonglierens zwischen Familie,
Promotion und Projektarbeit am IÖW in Pandemiezeiten wäre ohne dich, Michi nicht
möglich gewesen. Danke, dass du immer für mich und unsere Kinder Felipa und Milo da
bist und auch in schwierigsten Zeiten wie ein Fels in der Brandung unsere kleine Familie
zusammengehalten hast.
Doch auch ohne meine Nachwuchsforschungsgruppe Johanna Pohl, Maike Gossen, Vivian
Frick, Steffen Lange und Tilman Santarius wäre diese Arbeit nicht entstanden und ich
danke euch allen für diese schönen und einsichtsreichen Erfahrungen. Ich habe von und
mit euch sehr viel gelernt, hinterfragt und auch erkannt, was meinen zukünftigen Weg sehr
beeinflussen wird. Meinen Betreuer*innen Tilman Santarius und Cordula Kropp danke ich
für das konstruktive Feedback, Denkanstöße und das Vertrauen, eigene Ideen
weiterentwickeln zu können. Eine besonderes Dankeschön gebührt auch meinen Co-
Autor*innen außerhalb der Nachwuchsgruppe Sabine Hielscher, Leslie Quitzow und Nick
Andrian, mit denen die Zusammenarbeit unglaublich bereichernd und fruchtbar war.
Ich möchte mich bei meinen Eltern und meinen Geschwistern bedanken, dafür, dass sie in
meinem Leben sind und mich immer wieder ermutigt haben. Außerdem möchte ich den
tollen, klugen, umsichtigen und auch kritischen Menschen danken, die mich in meinem
Leben und Arbeiten begleitet haben, Tom, Jonas, Eva, Nidhi, Ina, Jessica, Sabine, Leslie,
Mandy, Kim, Gilles, Nici, Robert und Melli sowie meinen Kolleginnen Anja, Manuel,
Josi, Florian und Lea für die Unterstützung und Anne Mollen für ein finales lektorieren.
Meine Fähigkeiten wissenschaftlich zu Arbeiten und zu Denken habe ich vor allem Arnold
Windeler zu verdanken der mit viel Hingabe und kritischem Geist immer wieder das
soziologische Denken gefördert hat.
165
7. Eidesstattliche Erklärung
Hiermit erkläre ich an Eides statt, dass ich die vorliegende Dissertation selbstständig und
nur unter Zuhilfenahme der im Literaturverzeichnis genannten Quellen und Hilfsmittel
angefertigt habe. Alle Stellen der Arbeit, die anderen Werken dem Wortlaut oder dem Sinn
nach entnommen wurden, sind kenntlich gemacht.
Für die Arbeiten, die in Zusammenarbeit mit anderen Wissenschaftler*innen entstanden
sind, sind die jeweiligen Namen der Co-Autor*innen sowie mein Eigenanteil an den
jeweiligen Arbeiten gemäß § 2 (5) der Promotionsordnung deklariert.
Ich versichere außerdem, dass ich die beigefügte Dissertation nur in diesem und keinem
anderen Promotionsverfahren eingereicht habe und dass diesem Promotionsverfahren keine
endgültig gescheiterten Promotionsverfahren vorausgegangen sind.
166
8. Appendix
8.1. Appendix Publication A
Annex 1: Data related to each spatial level
Spatial scale
Number of
documents
Number of
interviews
Sum of documents
and interviews
City
17
7
24
Future sites
12
2
14
Smart grid pilot projects
13
7
20
Total
42
16
58
8.2. Appendix Publication C
Number
Gender
Frequency of interactions with
the smart home systems*
Date
Length
(mins)
#1
male
high
06.03.2019
00:13
#2
male
high
11.03.2019
00:28
#3
male
low
12.03.2019
00:39
#4
female
moderate
12.03.2019
00:26
#5
male
moderate
13.03.2019
00:26
#6
male
low
13.03.2019
00:20
#7
male
moderate
18.03.2019
00:25
#8
male
high
01.04.2019
00:38
#9
female
high
04.04.2019
00:43
#10
male
low
12.04.2019
00:30
#11
female
moderate
18.04.2019
00:32
#12
female
high
23.04.2019
00:30
* Derived from the quantitative survey (see Pohl et al. 2022); high = several times a day,
moderate = several times a week, low = less than once a week)
Table 11: List of interviews with smart home users
Name
Website (date of content
extraction)
Turnover 2020 in Germany
Number of
Employees
167
Magenta
smarthome.de (01/2020)
1.3 billion EUR
(international)
2,400
Innogy
iam.innogy.com (12/2019)
35.4 billion EUR
(international, 2019)
34,523
Bosch
Bosch-smarthome.com
(12/2019)
71.5 billion EUR
(international)
131,000
EQ3
Homatic
HomeMatic-ip-com
(12/2019)
-
1,000
Belkin
Homeandsmart.de
(12/2019)
-
1,200
(international)
Philips
Meethue.com
(12/2019)
1.3 billion EUR
4,700
Somfy
Somfy.de
(12/2019)
0.231 billion EUR
(2019)
350
Gira
Gira.de
(12/2019)
0.330 billion EUR
(2019)
1,700
Tado
Tado.com
(12/2019)
-
170
Google Nest
Store.google.com
(12/2019)
-
1,100
(international,
2015)
Table 12: Overview of analyzed website content
Institution
Title
Publication
Year
Type of
Document
BMJV
(Federal Ministry of
Justice and Consumer
Protection)
Guide through
the digital world for older citizens
2019
Brochure
BMJV
Innovative data protection consent management
2020
Research
Report
BMWi
(Federal Ministry for
Economic Affairs and
Energy)
BMWi publishes first
Digitization Barometer for the energy transition
2019
Press Release
BMWi
An important milestone for the digitization of the
energy transition: First certificate for smart meter
gateway passed. Data protection and data security
at the highest level for the smart and secure grid of
the future
2018
Press Release
BWWi
Launch of federal funding for efficient
buildings (BEG) and new funding guideline on
energy consulting for non-residential buildings,
facilities and systems
2020
Press Release
168
BMWi
CO2 reduction potentials in the residential building
sector through building automation.
2020
Research
Report
BWWi
The second wave of digitization is
Europe's opportunity
2019
News Release
BMWi
Altmaier sees smart living as a possible
“Mega-ecosystem of the future”
2019
News Release
BMWi
Smart Living. Practical example and current
challenges
2020
Article
BMWi
Altmaier: “Smart living is an important future
market for us”. Conference on the potential and
prospects of smart living in Berlin
2019
News Release
Smart Living Office
at BMWi
Opportunity for climate protection: People in
Germany want smart homes
2019
Press Release
Smart Living Office
at BMWi
Climate protection in buildings: The potential of
smart living solutions must be used more
effectively
2020
Press Release
Smart Living Office
at BMWi
Smart Living. The digitization of the home and
living environment: Opportunities for the
German economy
2018
Flyer
Smart Living Office
at BMWi
Efficiency through Digitization: Setting the course
today for the stock of tomorrow. Position paper of
the Smart Living Business Initiative on the draft of
a building energy law
2019
Position Paper
Smart Living Office
at BMWi
Smart Living - Great opportunities for climate
protection
2019
News Release
Smart Living Office
at BMWi
Smart Living Monitor
2020
Survey
Smart Living Office
at BMWi
Despite Corona: Smart living providers paint a
positive picture
2020
Press Release
Table 13: Overview of analyzed policy documents
8.3. Appendix Publication D
Number
Type of Organisation13
Interview #1
Aggregator/SINTEG Pilot Project
Interview #2
Aggregator/ SINTEG Pilot Project
Interview #3
Transmission System Operator (TSO)/ SINTEG Pilot
Project
Interview #4
Energy Provider /E-Energy Pilot Project
Interview #5
Industrial Consumer / Adlershof Project
Interview #6
Local District Energy Manager /Adlershof Project
Interview #7
Policy/Public Administration
Interview #8
Research Institution / Adlershof Pilot Project
13
Due to anonymisation we can not provide infromation on which interviewee is from which pilot project because this
would allow to identify the respective organisation
169
Interview #9
Research Institution Adlershof Pilot Project
Interview #10
Research Institution/ Adlershof Pilot Project
Interview #11
Research Institution/ SINTEG Pilot Project
Interview #12
Research Institution/ SINTEG Pilot Project
Interview #13
Research Institution/E-Energy Pilot Project
Interview #14
Research Institution/E-Energy Pilot Project
Interview #15
ICT/Hardware/Software-Provider /E-Energy Project
Interview #16
ICT/Hardware/Software-Provider / SINTEG Project
Interview #17
Distribution System Operator (DSO)
Interview #18
Distribution System Operator (DSO)
Table 14: Interviews by type of organisation
Project name
Energienetz Berlin Adlershof
E-Energy
E-DE-MA
MeRegio
RegModHarz
Web2Energy
eTelligence
Smart Watts
SINTEG
C/Sells
WINDNODE
NEW 4.0
DESIGNNETZ
enera
Table 15: Pilot projects included in the sample for identifing the smart grid field