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3. Explain how/why the agreed upon/final proposed advertising campaign worked well for Sagatiba.Cachaca is a Brazilian rum made from sugarcane instead of molasses. It is considered the national spirit of Brazil and also represents a fresh spirit with many mysteries behind. But cachaca is a pretty strong and hard drink. That's why Sagatiba has been added to create a special sweetness when combined with some cocktails. However, only a small part of it is exported worldwide compared to Russian Vodka. Sagatiba Cachaca is a late drinks for the party which is the most popular spirit in Brazil and the rest of the world has just begun discovering it. Saatchi & Saatchi have attempted a campaign marketing to bring Sagatiba more popular in the global market. In particular, they were ingenious to make Sagatiba cliché become a symbol which is a cultural image of the whole city of Rio

 

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English.


Categories

Marketing and Marketing Management.


Country

Vietnam.


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