Coca-Cola Beverages Pakistan: Operation Management Analysis

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Coca-Cola Beverages Pakistan: Operation Management Analysis #0 Coca-Cola Beverages Pakistan: Operation Management Analysis #1 Coca-Cola Beverages Pakistan: Operation Management Analysis #2 Coca-Cola Beverages Pakistan: Operation Management Analysis #3 Coca-Cola Beverages Pakistan: Operation Management Analysis #4 Coca-Cola Beverages Pakistan: Operation Management Analysis #5 Coca-Cola Beverages Pakistan: Operation Management Analysis #6 Coca-Cola Beverages Pakistan: Operation Management Analysis #7 Coca-Cola Beverages Pakistan: Operation Management Analysis #8 Coca-Cola Beverages Pakistan: Operation Management Analysis #9

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Coca ColaAmeen AbdullahAniqa GoharAyesha MajidMaaz Junaid KhanIntroductionAssembly lines all over the world, operations management is crucial to this companyThe Coca-Cola Company, which has its headquarters in Atlanta, Georgia, is an American multinational beverage corporation,Manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrupsHas been in business for 125 years, employs 139,600 people, and sells 1.6 billion beverages each day in more than 200 countriesCoca-Cola soon after the country’s independence in 1947 stepped into Pakistan in 1953Currently, Coca-Cola beverages are produced and sold in Pakistan via the company’s own bottling plants which operate under Coca-Cola Beverages Pakistan Ltd.The Company produces and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Their bottling partners manufacture, package, merchandise and distribute the final branded beverages to their customers and vending partners, who then sell their products to consumersCoca-Cola’s Vision Statement“Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.”People: Be a great place to work where people are inspired to be the best they can be.Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.Productivity: Be a highly effective, lean and fast-moving organization.Coca-Cola’s Mission Statement“Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.”To refresh the world...To inspire moments of optimism and happiness...To create value and make a differenceProcess Flow StructureManufacturing ProcessContinuous flow5 plantsEach line produces a maximum of 140000 cases of beverages in a dayFor every change in beverage the equipment is cleaned (4-6 hours) CBPLManufactures, Packages, Merchandises and distributes the produced branded beverages Develop customer base, Market investment, Order collection, Delivery goodsCash collection Business-level and Operations StrategyThe Coca-Cola SystemCCBPL responsible for developing local networks, so that the end-product reaches the consumer in its best qualityDifferentiation StrategyStrong image as ecofriendly and socially responsible companyStrategic Focus1. Driving growth and profit revenue2. Investing in brand and business3. Continuously increase efficiency4. Refocus on core business modelSupply Chain Management Supply chain is critical to Coke’s operationsEfficiency is deeply embedded in the supply chain modelIn each assembly line, there is one supervisor and 6-7 workers working for 8 hours a dayFrom Pre-form of bottle to the plastic packing sheet wrapped around the crates, supply chain team is responsible what amount of supply they holdThe plant has 2-3 suppliers of every raw materialThey only hold raw materials for 2-3 days and inventory is restocked every dayCoca cola does not hold large inventory of raw materialsIn case of any problem, production lines can be run for 1 extra day and workers are assigned lines and paid double the wagesTheir main raw material supply includes SugarCo2 gasPlastic sheetResinTagsCrownBottle capOther than supply of raw materials, Rani Juice is also being supplied from abroad, along with the cans for other beveragesCoca Cola also ha

 

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Marketing and Marketing Management.


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Pakistan.


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